Brand Packaging articles from August 2007

Brand Packaging archives from August 2007

Save it for a rainy month?
August 1, 2007... We have had an unbelievable amount of rain this summer in Chicago. And while I'm normally one of those "rain or shine" types when it comes to outdoor activities, I've found myself spending a little bit more time indoors this year, catching up...

Catch the next wave: leveraging consumer trends to maximize brand opportunities.
August 1, 2007... "Trends" is a buzzword that has permeated the collective branding and marketing lexicon. Literally hundreds of books and articles have been written on the subject by industry leaders and management gurus from Target to Tom Peters. In...

Are we done screaming yet?(MATERIAL UPDATE: METAL)
August 1, 2007... Right Guard RGX has taken on the male body spray category with a packaging play. With well-ensconced competition like Axe and Tag setting norms, The Dial Corp. turned to a unique structure and understated visuals to connect with consumers....

Happy (silver) anniversary.(MATERIAL UPDATE: METAL)(Diet Coke)(Brief article)
August 1, 2007... Twenty-five years ago, Diet Coke burst onto the scene and changed the beverage landscape. Today, the global brand is the number one diet sparkling beverage in the world. To celebrate this milestone, special 25th anniversary Diet Coke silver...

A cup of Joe and the open road.(MATERIAL UPDATE: METAL)(Brief article)
August 1, 2007... [ILLUSTRATION OMITTED] Silver Joe's coffee has distinguished itself in a category that rarely sees major innovation. The official coffee of Airstream, Silver Joe's is packaged in a patented streamlined metal can reminiscent of the iconic...

Extending brands and causes: jewelry initiative leverages packaging partnerships to raise money for charity.
August 1, 2007... Brand extensions are a way to reach new markets, deepen relationships with consumers and redefine long-established name brands. Moving from a core product to clothing, fragrances, fashion accessories and jewelry has helped reinvigorate such...

Save a dollar or save the world? My embarrassing oddities, global inequity, and an emerging trend--a story of opportunity for your brand.
August 1, 2007... [ILLUSTRATION OMITTED] I can't sleep on planes; I have a tremendous fear of flying, which tortures me on every trip. It's very irrational, I know. And I'm trying to overcome this anxiety. But that was no consolation to the nice gentleman...

Beauty care mainstay refreshes its look.(BRAND NEW)
August 1, 2007... Whether it's for a quick, refreshing spritz on a hot, sunny day or a moisturizing treatment on winter's coldest day, Evian Brumisateur facial spray is a favorite of the fashion forward. Just in time for the holidays, the facial spray will be...

Talking jazz box set swings: limited edition packaging positions CD set as a must-have for jazz aficionados.
August 1, 2007... Ben Sidran, a jazz pianist, producer and journalist, knew he had something special in the interviews he conducted with leading jazz figures in the 1980s for his award-winning NPR program, Sidran on Record. Having recorded more than 100...

Shaking diets up.(MARKET-DRIVEN INNOVATIONS)
August 1, 2007... [ILLUSTRATION OMITTED] Scientific Response has introduced Drink & Shrink, the first dietary shake enhanced with hoodia, derived from cacti in the Kalahari Desert of South Africa that reportedly contain a molecule that suppresses appetite....

Custom designs for Indiana winery.
August 1, 2007... Oliver Winery called upon Flowdesign (www.flow-design.com) to create the look of its new brand Harvest Flavors, a line of naturally flavored wines made with light honey in three varieties: strawberry, mango and black cherry. Each proprietary...

Environmentally responsible men.(MARKET-DRIVEN INNOVATIONS)
August 1, 2007... [ILLUSTRATION OMITTED] Aveda introduced its first complete hair care line for men, Aveda Men Pure-Formance, in packaging that outclasses the competition in its use of post-recycled materials. The brand's shampoo, conditioner and liquid...

Bottled water lightens up.(MARKET-DRIVEN INNOVATIONS)
August 1, 2007... [ILLUSTRATION OMITTED] Ozarka half-liter bottles have a new shape, and it's about more than ergonomics. The brand's new "Eco-shape" bottles contain about 30 percent less plastic than the competition, weighing, on average, 12.5 grams....

Pepsi: forever young.(MARKET-DRIVEN INNOVATIONS)
August 1, 2007... [ILLUSTRATION OMITTED] Pepsi has partnered with NYC-based 4sight Inc. (www.4sightinc.com) to make over its 20-ounce bottles. With label designs that echo a recently launched branding program, "Choreography," the new bottles feature a more...

A spicy sensation.(MARKET-DRIVEN INNOVATIONS)(Brief article)
August 1, 2007... [ILLUSTRATION OMITTED] Tsp Spices (www.tsp.com) is adding zing to the kitchen one teaspoon at a time. The company offers organic spices and herbs sealed in pre-measured, one teaspoon pouches (hence the "tsp" brand name) with a foil lining...

Great coffee at your fingertips.(UNITED KINGDOM)(Brief article)
August 1, 2007... Cafe Switch is an innovative concept that allows consumers to "pump and froth" the concentrated coffee drink with their thumbs. The pack contains two flexible compartments--each with a ready-blended liquid concentrate--that are squeezed to...

Luxurious, exclusive skincare products.(UNITED KINGDOM)
August 1, 2007... [ILLUSTRATION OMITTED] Offering a wide range of luxury beauty products for all skin types, Panache Cosmetics has recently undergone a makeover of its own. The skincare e-retailer recently enlisted Lisa Tse Creative Consulting...

Better snacking through packaging.(UNITED KINGDOM)
August 1, 2007... Sharing and accessibility were top of mind when UK retailer Tesco opted to replace its existing tub packaging with an easy-open pouch for its Temptations line of snacks. The vertical form/fill/seal pouch from Amcor Flexibles (www.amcor.com)...

Being green brings a smile to consumers.(UNITED KINGDOM)(Brief article)
August 1, 2007... [ILLUSTRATIONS OMITTED] UK retailer Morrisons has introduced a new labeling system for its own brand packaging. Dubbed "Recyclopedia", the system is designed to help increase awareness of what materials can be recycled and where. The...

Following up on developing trends.(Brief article)
August 1, 2007... Sustainability remains the hot topic for marketers, and existing brands are scrambling to incorporate green sensibilities into their personas. On the horizon are a host of new brands that embrace sustainability at their core. We most recently...

Iconic packaging, made better.(NEXT + NOW)
August 1, 2007... Coca-Cola's sustainable design effort, known as e3, has led to a reduction in weight and improvement of impact resistance of the company's iconic glass contour bottle, saving 89,000 metric tons of glass in 2006. That's the carbon dioxide...

Larger than life.(NEXT + NOW)
August 1, 2007... [ILLUSTRATION OMITTED] People from the town of Collinsville, Ill., home to the world's largest ketchup bottle, recently created an eight foot tall, four foot wide, 1,500 pound ketchup packet they hope will be awarded "world's biggest"...

Luxury canned foods?(NEXT + NOW)
August 1, 2007... [ILLUSTRATION OMITTED] No, it's not an oxymoron but a description of a new brand of canned foods called Taste, which is setting out to retool the "outmoded" center store aisles of the grocery store. Premium canned offerings are a key...

Tinspiration!(NEXT + NOW)
August 1, 2007... A coffee-table book produced by Fossil catalogues hundreds of the brand's tin designs from the past 17 years. The Texas-based watchmaker, now a public company, made its mark selling retro-styled watches in colorful vintage-inspired tins (the...

Don't just design packaging. Stage an in-use experience instead! Changes in consumer culture are increasing consumer expectations for "experiences" at the second moment of truth.(Cover story)
August 1, 2007... [ILLUSTRATION OMITTED] Most of the research everyone waves around tells you it's the store environment--specifically the three to seven seconds a shopper pauses at the shelf--where packaging serves as the best sales canvas for your brand....