Brand Packaging articles from August 2004

Brand Packaging archives from August 2004

'Blue-collar' beer brands make a comeback.(marketing of beer brands)
August 1, 2004... Growing up in the '60s on the southeast side of Chicago, my working-class neighborhood bordered a steel mill. Across the street from the mill were taverns that drew most of their regular patrons from the mill's workers. These saloons...

The vending machine is back ... and it's more versatile than ever: comfort, convenience and ease are three yardsticks for measuring whether your brand can succeed in this re-emerging channel.(technology applications in packaging)
August 1, 2004... In our time-starved society, one of today's primary product development challenges is creating more consumer "touchpoints." Too often, marketers respond by defaulting mainly to thoughts about what could work better on the store shelf. This...

Retortable carton: a new 'face' in the canned food aisle.(Emerging Technology)(packaging of canned foods)
August 1, 2004... Flexible pouches containing tuna, salmon, ground meat and chicken have generated excitement in the canned food aisle in U.S. supermarkets. Paperboard composite cartons are poised to make a splash in this product category, too. Hormel Foods...

Three thieves: shoot holes in tradition to give consumers a 'steal': how to gain impact as a new, everyday wine? Break the category's marketing rules by scrapping sophistication for a 'retro' look.(packaging of wines)
August 1, 2004... Three Thieves is a small, upstart wine marketer. But its branding and packaging strategy just may prove to be the envy of competitors in the wine and spirits business. Operating as a virtual company, Three Thieves sold 100,000 cases of...

Labeling ideas that say, 'look at me!' Start with a clear goal--from keeping a brand current to extending its 'touchpoints'--and make the label a pivotal marketing tool.(labeling of packaged products)
August 1, 2004... Technological advancements have heightened the value of many packaging materials, but the label still reigns as an effective marketing tool. In four examples that follow, marketers demonstrate that when they clearly define their...

Refresh your brand with contoured packaging: using the latest technology to move products off the shelves.(Thermoform fill-seal packaging)(Contoured Packaging)(Advertisement)
August 1, 2004... Marketers know the value of packaging. After all, seven out of ten purchasing decisions are made at store shelves--driving the need to differentiate brands through packaging. Many marketers, however, may not be aware of the full range of...

Size matters on the store shelf: a spray bottle for barbecue sauce offered ease of use. But it was too tall for the retail shelf, refrigerator door and home pantry.(Marketing Misfires)(packaging materials)
August 1, 2004... Putting barbecue sauce or a marinade in a spray bottle has always made a lot of sense. This package design eliminates the need for a brush or other application utensil, which can get quite messy and require thorough cleaning. Bar-B-Q...

Convenience, appetite appeal color the meat case: case-ready packaging lets retailers broaden their meat selection. Cooked and seasoned items trim meal 'prep' time for consumers.
August 1, 2004... Once a dull 'sea" of white foam trays with clear over-wrap film, the meat case is now a carnival of colorful and convenient packaging This visual excitement and added functionality encompasses both fresh or case-ready and cooked, heat-and-eat...

Clever cup-and-sleeve packaging: serves breakfast on-the-run.(disposable coffee cups)
August 1, 2004... Disposable coffee cups differ little from brand to brand whether it's a 50-cent cup of "Joe" from a street cart or a $5 latte from a swanky coffee shop. These generic paperboard cups with plastic lids also can present a spillage problem for...

Will the real store brand: please stand up? Private label elevates its image through trade names and package designs that create the impression of a pseudo national brand.(private label consumer packaged goods)
August 1, 2004... private label is booming. This has national brands nervous. ACNielsen, in its most recent "U.S. Trends In Private Label" report, states sales of private-label consumer packaged goods (CPG) are growing much faster than branded products. ...

Optimizing your flexo printing for striking package graphics; a set of tools is available to measure and control print quality. Insist that your printer use these devices and methods.(quality management of printing )
August 1, 2004... It's unfortunate that you can put months of planning into your packaging design but still not be certain of what you're going to produce because it's a flexographic print job. While printing is usually the wild card, it doesn't have to be the...

International fare: what packaging approaches work around the world? 'Disruption' stands out from the crowd in France. Japanese love attention to detail.(packaging of after-shave moisturisers, commodities and beverages)
August 1, 2004... The world is morphing at dizzying speed into a single economy, yet consumers interact differently with product in all corners of the globe. With the introduction of a new feature, International Fare, BRANDPACKAGING examines packages that...

Discovering 'natural' design: here's an idea for rethinking product development and marketing. It improves the relationship between marketers and consumers.(packaging of products)
August 1, 2004... When it comes to successful packaging, consumers are the ultimate judges. But gathering insights into consumer preferences of package designs usually means waiting until after the product has gathered dust on the store shelf or found its way...

Market-driven innovations: aseptic carton brings 'grab-and-go' convenience to wine. Aerosol deodorant's targeted delivery enables 'point-and-shoot' operation.(packaging of wine)
August 1, 2004... Market-Driven Innovations comes to you in cooperation with Productscan[R] Online, an online, new-product tracking service from Marketing intelligence Service Ltd., Naples, N.Y. Available at www.productscan.com, the service is a...

Sweet tooth craves interactive candy.(marketing share of candies)
August 1, 2004... Interactive packaging has become standard for serious players in the highly competitive novelty candy aisle. But sustained success seems to require more than a great package. An understanding of package designs that have longevity with...

Campaign cuisine, irreverently: political satire on creative, short-run labels transforms cans of beans into impulse buys by poking fun at the race for president.(Vietti Foods Co. )
August 1, 2004... Vietti Foods Co. has found an irreverent way to build incremental sales for its baked beans and chili beans while also raising money for diabetes research. Packages on two varieties of beans ooze political satire in poking light-hearted fun at...

Following up on developing trends.(Editorial)
August 1, 2004... Often, after we print an article in BRANDPACKAGING, we uncover added information on a trend we've identified. Here is more on a recent trend. BOTTLE CLOSURE INFLUENCES BEVERAGE PURCHASE DECISION Beverage closures are evolving from...