Brand Packaging articles from August 2003

Brand Packaging archives from August 2003

Have you reconsidered digital printing?
August 1, 2003... Senior Editor Jim George's "Harnessing Printing's Power" article on pages 6-8 points out the benefits of automating your pre-press workflow and the graphic impact of some emerging inks. As you evaluate these printing trends and tactics, you...

Harnessing printing's power: want great graphics and quicker time to shelf? Answers may lie in automating the workflow and understanding a genre of more sophisticated inks.
August 1, 2003... You want the eye-catching colors and graphics on your package to match those you created on the computer screen. Yet, in the scramble for shelf impact, you face two other challenges. Retailers want packaging that suits their individual...

Space travel R&D aids 'earthly' packaging.(Emerging Technology)
August 1, 2003... Did you ever wonder how your favorite heroes or villains in the Star Trek or Star Wars series nourished themselves during their seemingly timeless journeys? Even casual observers of the international space station or shuttle flights give...

Create product 'niches'--focus on convenience at the point of use: winning strategies put repeat sales ahead of point-of-sale impulse. It starts with making packaging part of the total marketing effort.
August 1, 2003... Want to get consumers coming back to your brand? Consider focusing your marketing strategy on convenience at the point of use. That could give you an edge to drive up sales. Consider that many brands merely emphasize graphic impact and...

Dressing up your glass packaging: labeling options, printing, surface treatments and some emerging techniques add sparkle and brand imagery to glass containers.
August 1, 2003... Glass packaging offers a premium image. But you can elevate this image through fresh decorating options that add panache and visual excitement to glass bottles, jars and other containers. What are your options? Consider a variety of...

Consumer benefits ... but retailer woes: plastic paint can offers conveniences. But its label doesn't explain them fully. Store clerks don't have time to spell out all the plusses.(Marketing Misfires)
August 1, 2003... New package designs affect both sides of the counter--consumers and retailers. That point hit home when I recently visited a Sherwin Williams paint store and learned of a square plastic paint can with a wide mouth, screw-top lid. Sherwin...

Eight steps to building a 'desired' brand: a formal process provides the solid foundation. One objective is to control those factors that will influence your brand's ROI.(return on investment)
August 1, 2003... Many marketers lack a formal plan for creating or maintaining a "desired brand"--one that stays top-of-mind with consumers over the years. Case in point: At a recent branding seminar, 70 people were asked whether they had a formal process...

Insulated container facilitates frozen energy drinks to go.(Outside The Box)
August 1, 2003... The energy drink category has grown dramatically over the last few years. Young adults seeking to party all night are gulping down Red Bull, Amp, WhoopAss or other caffeine-laced energy drink brands. But the market may be reaching its...

Tea time: branding, packaging reinvent an ancient drink: specialty and ultra-premium varieties, convenient kits and ready-to-drink options create 'legend and legacy to go, please.'.
August 1, 2003... Tea is hot. Last year, U.S. tea sales topped $5 billion, more than double those in 1990, at nearly $2 billion. The growing number of brands proliferating shelves in grocery and natural foods stores mirror this trend. For decades, U.S....

Successful strategic designs: let strategy inspire package design: develop the strategy first and then create design options to execute that strategy. This game plan will satisfy your business objectives.
August 1, 2003... What do nearly all corporate package design managers or brand managers want most from their creative resources? Package designs that are more strategic! And rightfully so. Designs with a solid strategy will yield better in-market results...

Time for change with cereal boxes? Consumers continue to express frustration with the utility of the cartons. Yet, consumers also view them as cultural icons.
August 1, 2003... Cereal packaging decisions would make a great case study at the Harvard Business School. The major marketers have hung tough for years with bag in-box packages that frustrate many consumers. The merits of cereal boxes stir an interesting...

Market-driven innovations: triangular shape adds 'dimension' to Mountain Pack container. Jelly drink brings perception of built-in play value for kids.(Brief Article)
August 1, 2003... Market-Driven Innovations comes to you in cooperation with Productscan[R] Online, an online, new-product tracking service from Marketing Intelligence Service Ltd., Naples, N.Y. Available at www.productscan.com, the service is a...

Shape delivers the brand message on beer carton.(Market-Driven Innovations)(Brief Article)
August 1, 2003... Labatt USA, Norwalk, Conn., adds "dimension" to the beer aisle with the Labatt Blue Canadian Pilsner Mountain Pack. Twenty, 12-ounce cans of beer rest in a triangular paperboard carton, giving the perception of a mountain. Beyond this...

Conagra moves shelf-stable meal into retort, stand-up pouch.(Market-Driven Innovations)(Brief Article)
August 1, 2003... Shelf-stable meals in the prepared dinners category have used recent packaging approaches such as products hot-filled into separate pouches contained in a plastic cooking tray. Now, ConAgra Foods Inc. moves these meals into the retortable,...

Kids drink joins parade of package-is-the-product.(Market-Driven Innovations)(Brief Article)
August 1, 2003... Extinguisher Jelly Drink, from International Merchants, Arcadia, Calif., provides another example that in some cases, the package is the product. The marketer packages varieties of fruity drink in a 5.8-fluid-ounce clear plastic tube with...

Lip pencil's beauty lies in the ergonomic grip.(Market-Driven Innovations)(Brief Article)
August 1, 2003... Estee Lauder Inc. makes precision application paramount with Artist's Lip Pencils. The double-ended pencils can be sharpened, and they contain a detachable ergonomic grip that may make application easier. The Color Control Grip molds to...

Shapes have candy 'tins' looking sweet on the shelf.(Market-Driven Innovations)(Brief Article)
August 1, 2003... Ragold Confections, Chicago, stresses shape in the confectionary aisle with Juicefuls Sour Alerts Hard Candies. The shape of each decorative metal "tin" reflects the flavor of the candies contained inside. The two product varieties are...

Inline foil 'printing' on labels lowers costs, expands usage: grandma Hoerner's uses glitzy labels with foil to 'pop' on shelf and reinforce its premium image for candy applesauce.
August 1, 2003... Hot-foil stamping adds pizzazz to packaging. But fine foil's added cost may limit its usage fur small-brand marketers or low-volume products. Cold-foil transfer offers economical advantages to brand owners, package designers and printers...

Innovative team approach helps Kraft maximize value of PACK EXPO.(Show Preview)
August 1, 2003... Having launched more than 60 new products in 2002 alone, Kraft Food's brands continually evolve to adapt to the changing needs of consumers. An essential part of delivering these innovative products is packaging, which not only ensures...

Coty, Celine Dion in tune with perfume line: glass bottle design builds on marketer's association with singer.(Brief Article)
August 1, 2003... Coty Beauty has rolled out Celine Dion Parfum to expand on its association with the popular singer. Like the fragrance, Coty designed the packaging to reflect Dion's persona and values. The new line builds on Coty's lifestyle brands...

Hot category raises the bar on nutrition.(Market Data)
August 1, 2003... A number of foods in portable packaging are giving traditional cold cereals a run for their money. Among categories leading the charge is nutrition bars. Two reasons why the category is growing: First, the bars have become more palatable....

Following up on developing trends: composite closure avoids inner seal on O.J. container.(Brief Article)
August 1, 2003... Often, we print an article in BRANDPACKAGING, we receive added information on a trend we've identified. Here is more on a recent trend. Beverage closures are moving from merely caps atop the container to decorative and functional devices...