Brand Packaging articles from April 2007

Brand Packaging archives from April 2007

Going green?
April 1, 2007... Is thinking of going green making you feel a little green behind the gills these days? Since Wal-Mart announced plans to measure its 60,000 worldwide suppliers on their ability to develop packaging and conserve natural resources, it seems brand...

Thinking of marketing a sustainable package? You've got your work cut out for you!
April 1, 2007... Maybe it was the apocalyptic images of a post-Katrina New Orleans or the dire warnings of melting ice caps in An Inconvenient Truth, but, suddenly, global warming has become the topic of conversation, with the political and public debate...

Sustainable packaging: the shopper's perspective.
April 1, 2007... Sustainable packaging is clearly a hot topic and an area of increasing focus for the packaging industry. Specifically, the efforts and initiatives of major retailers (most notably, Wal-Mart) have elevated sustainability from an abstract goal to...

Sustainability: what's the buzz?
April 1, 2007... If the pundits are to be followed, we're on the threshold of a sustainable packaging revolution. But what exactly is sustainability? In short, it is the concept of meeting the needs of the present without compromising the ability of...

Flower power: an earth-friendly package design turns heads for a cosmetic company's groovy new line of lipsticks.
April 1, 2007... Global warming won an Oscar. Governments around the world are putting their heads together to address climate change. Consumers are renouncing plastic grocery bags and choosing hybrids over Hummers. With international consciousness about...

The freshness dilemma: conveying "fresh" in packaging so consumers will pay for it.(INNOVATING FOR LIFESTYLE TRENDS)
April 1, 2007... Consumers are more concerned with freshness in the food they buy these days. Several indicators suggest that this is not just fashion, but is intimately linked to lifestyle issues and values--making it clear that the focus on freshness is here...

This isn't your grandfather's motor oil.(BRAND NEW)
April 1, 2007... Havoline is a 102-year-old brand with a rich heritage. Originally created by the Havemeyer Oil Company of New York, the brand was purchased by Texaco in the 1930s, and then changed hands again in 2004, when it was acquired by Chevron Oil. ...

Product, price, place promotion ... and the planet.
April 1, 2007... There's an old proverb that says, "It's better to be a dog in a peaceful time than be a man in a chaotic period." Right now it doesn't matter whether you're man or dog because the confusion that exists around sustainable design affects every...

Beauty comes of age: Dove Pro-Age is a multi-category line of personal care products targeting 50+ women with a refreshingly authentic, and anti-"anti-age", campaign.
April 1, 2007... Do a Google search on "marketing to women and see what turns up. Marketing consultancies dedicated to this niche abound. There's even an annual event--M2W, The Marketing to Women Conference--designed to "help businesses learn how to increase...

Aveda lights the way.(MARKET-DRIVEN INNOVATIONS)
April 1, 2007... Aveda, the natural, personal care brand, kicked off its Earth Month campaign on April 1, with the launch of a limited-edition Light the Way candle--a soy wax candle featuring a cotton wick and organic Bulgarian lavender oil. Retailing for $10,...

World's first corn sock.(MARKET-DRIVEN INNOVATIONS)
April 1, 2007... This fall, Iowa-based hosiery manufacturer Fox River introduced a line of socks made of Ingeo--a corn-based fiber from NatureWorks (www.natureworksllc.com)--ranging from $10 to $15. Fox River buys non-genetically modified corn to offset the...

Omop ... oh my!(Brief article)
April 1, 2007... Method has introduced a floor care system modeled on P&G's Swifter brand but, like all of Method's products, with a climate and health-friendly bent. Featuring a curved ergonomic pole and an extra-large handle for better grip, the mop can be...

Eco-centric cartons.(MARKET-DRIVEN INNOVATIONS)
April 1, 2007... Pangea Organics collaborated with UFP Technologies (www.ufpt.com) to develop a molded fiber carton that is said to be the first 100 percent compostable, biodegradable and plantable consumer product packaging. Manufactured with zero waste and...

And so went the plastic jewel case.(MARKET-DRIVEN INNOVATIONS)
April 1, 2007... Universal Music Enterprises (UME)is re-releasing its 20th Century Masters series in packaging that is said to be a first for the industry: both sleeve and tray will be completely paper-recyclable. To reduce the amount of paper in the so-called...

Softening the impact.(MARKET-DRIVEN INNOVATIONS)
April 1, 2007... Church and Dwight has extended its Arm & Hammer Essentials brand, a concentrated liquid laundry detergent formulated with plant-based soaps, with the introduction of Fabric Softener Sheets. The product features biodegradable softening agents...

Shape evokes life and movement.(PERU)
April 1, 2007... Inspired by a local tradition of treating hair with natural plants and herbs, Alicorp is launching Anua, a line of five shampoos and conditioners made from natural ingredients like aloe vera, honey, avocado and oatmeal. Design firm Raison Pure...

Biodegradable frozen veggie packaging.(UNITED KINGDOM)
April 1, 2007... Tesco's commitment to sustainability is part of an overriding corporate culture of social and ethical responsibility. The UK retailer works with its suppliers to source products that are priced competitively and produced to its exacting...

Right-sizing glass packaging.(UNITED KINGDOM)
April 1, 2007... Suffolk, UK-based brewer Adnams is widely recognized for its commitment to sustainability. The company recently introduced a line of its ales in lightweight glass bottles using new technology from 0-1 (www.o-i.com). At 10.55 ounces, the brand's...

Tampon packaging biodegrades.(SLOVENIA)
April 1, 2007... Tampon brand Viriana has selected a biodegradable film that dissolves in wastewater to wrap its product. The material, NatureFlex from Innovia Films (www.innoviafilms.com), is manufactured from wood pulp from managed plantations and is said to...

Less waste in the first place.(Brief article)
April 1, 2007... Tesco offers up another eco-friendly package with the help of Amcor Flexibles (www.amcor.com). The original pack format for Tesco New Potatoes was changed to a more environmentally friendly, recyclable film, saving nearly 500 tons of...

Clean water, clean planet.(UNITED KINGDOM)
April 1, 2007... Belu Natural Mineral Water is packaged in what's reported to be the UK's first compostable bottle, made from NatureWorks PLA (www.natureworksllc.com). "This can dramatically reduce the amount of rubbish going into landfills and gives...

Following up on developing trends.
April 1, 2007... Smart packaging, specifically smart labels, can help brands arm consumers with valuable information. Food and beverage manufacturers, for instance, can benefit by providing customers details about freshness, nutrition and shelf life. We most...