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Brand Packaging articles

1,142 total articles

Brand Packaging is a magazine specializing in Marketing topics.

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<a href="http://www.accessmylibrary.com/archive/5638-brand-packaging.html" title="Articles and back issues from Brand Packaging">Articles and back issues from Brand Packaging</a>

Brand Packaging back issues

2009	January 2009 February 2009 March 2009
2008	January 2008 March 2008 April 2008 May 2008 July 2008 August 2008 September 2008 October 2008
2007	January 2007 March 2007 April 2007 May 2007 July 2007 August 2007 September 2007 October 2007
2006	January 2006 April 2006 May 2006 July 2006 August 2006 September 2006 October 2006

2005	January 2005 March 2005 April 2005 May 2005 July 2005 August 2005 September 2005 October 2005
2004	January 2004 February 2004 April 2004 May 2004 July 2004 August 2004 September 2004 November 2004
2003	January 2003 March 2003 April 2003 May 2003 June 2003 July 2003 August 2003 September 2003 October 2003
2002	November 2002

Recent articles from Brand Packaging

It's not just an orange with a straw in it.(customer loyalty)(Editorial)
March 1, 2009... As I pondered what subject I'd tackle for my editorial this month, I have to admit I had a difficult time. Actually, I should clarify. I had a difficult time thinking about much except the economy. Whether it's online, on TV, or at the water cooler, we're being inundated with what seems like...

Up next: more glass in glass.(NEXT + NOW)
March 1, 2009... [ILLUSTRATION OMITTED] Glass manufacturers have taken a vow to use more than 50 percent recycled material in bottles and jars by 2013, according to the Glass Packaging Institute, which says that doing so could save enough energy to power over 45,000 households for a year. To improve glass...

Happy birthday, beer can.(NEXT + NOW)
March 1, 2009... [ILLUSTRATION OMITTED] It was 50 years ago that MillerCoors (operating as the Adolph Coors Co.) introduced the recyclable aluminum beer can, which replaced tin-plated steel containers used at the time that not only gave beer an aftertaste but posed recycling difficulties. The new can...

Product or package?(NEXT + NOW)
March 1, 2009... We were smitten with the solar-powered VE09 BlisterRadio, which uses PLA (corn-based) plastic packaging to display the radio on shelf; the clamshell then serves as the product housing once the consumer takes the item home. Though just a prototype (a semi-finalist in the Greener Gadgets...

Your brand is garbage.(NEXT + NOW)(food service)(Brief article)
March 1, 2009... [ILLUSTRATION OMITTED] U.K. researchers say there's clear evidence that foodservice brands are negatively perceived by consumers when their wrappers are discarded and viewed alongside other garbage as street litter. The researchers acknowledge the role of litterbugs in tossing the...