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International Trade Forum articles from July 1992
Magazine available in three languages focuses on trade development for developing and transition economics. It analyzes trends, opportunities, provides views from trade development experts and reports on International Trade Forum events and services.
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International Trade Forum archives from July 1992
The international coffee trade: developing an export strategy. (Cover Story)
July 1, 1992... Successful international marketing of coffee requires careful planning based on the strategic objectives set by a country or organization. If these objectives are not well defined, marketing decisions risk becoming haphazard and may at times run...
Silk goods: selling to the Japanese market.
July 1, 1992... Japan is the world's largest consumer of silk and silk products, although its overall demand for these goods has shown a downward trend during the last several decades. In 1991 its total purchases of silk and silk products came to an estimated...
Evaluating trade promotions.
July 1, 1992... As budgets tighten and costs continue to mount, trade promotion organizations and enterprises will be under increasing pressure to justify their expenditures. And good managers will be looking harder at the question of how to spend their...
The basic functions of national trade promotion organizations.
July 1, 1992... The range of activities that a national trade promotion organization (TPO) can implement is quite broad and diverse. A selection must therefore be made to ensure that those most important for the export community are among the TPO's priority...