International Journal of Market Research articles from September 2004

International Journal of Market Research archives from September 2004

Editorial.(Editorial)
September 22, 2004... The first paper, by Ming-huei Hsieh, is an investigation into the importance of country-of-origin in car brand preference and uses a novel application of correspondence analysis to extract the information. The findings of the study are based on...

An investigation of country-of-origin effect using correspondence analysis: a cross-national context.
September 22, 2004... Although there are numerous studies related to country-of-origin (COO) effects, empirical findings are dispersed because of the limited coverage of the origins, brands and countries used for investigation. This paper uses an existing data set...

Information overload in conjoint experiments.
September 22, 2004... This paper explores the relationship between individual level variables, stimulus variables and the experience of information overload in conjoint experiments. Drawing on theories of contingent information processing, it develops a set of...

Respondent non-cooperation in surveys and diaries: an analysis of item non-response and panel attrition.
September 22, 2004... This paper analyses the impact of questionnaire design and length of participation on item non-response and panel attrition. Based upon the results of previous studies, the authors propose a framework that involves the mediating variables of...

The impact of material incentives on response quantity, response quality, sample composition, survey outcome, and cost in online access panels.
September 22, 2004... Two incentive experiments were conducted in different online access panels. Experiment 1 was carried out in a commercial market research panel. It examined whether three different types of promised incentives (redeemable bonus points, money...

Comparison of the quality of qualitative data obtained through telephone, postal and email surveys.
September 22, 2004... Many claims have been made about the advantages of conducting surveys on the web. However, some concerns have been raised about the quality of the information gathered through this medium. The purpose of this research was to compare the quality...

A comparison of response characteristics from web and telephone surveys.
September 22, 2004... Increasingly, web surveys are being used to supplement telephone survey data and some predict internet methods will one day replace telephone interviews as the primary method for surveying general populations. Despite these trends, few studies...

Conducting survey research among organisational populations in developing countries: can the drop and collect technique make a difference?
September 22, 2004... This paper draws upon relevant empirical evidence to suggest the greater effectiveness of the drop and collect survey (DCS) method in enhancing response rates among sub-Saharan African (SSA) organisations. It proposes these improved response...

Creative product design: a practical guide to requirements capture management.(Book Review)(Book Review)
September 22, 2004... Margaret Bruce and Rachel Cooper John Wiley & Sons, 2000 217pp, hard cover $55.00 ISBN 0 471 98720 4 Successful innovation is one of the most challenging problems facing business management, and marketing management in particular....