International Journal of Market Research articles from September 2002

International Journal of Market Research archives from September 2002

Editorial.
September 22, 2002... This issue contains two more papers that won awards at the 2002 MRS Conference, two other papers from that conference, which the Editors thought were worthy of publication even though they did not win awards, and two submitted papers which have...

Demystifying semiotics: some key questions answered.
September 22, 2002... Winner of the Chairman's award Introuduction This paper is entitled 'demystifying semiotics', so let me begin by talking briefly about why semiotics needs demystifying and explaining why I would want to try to do that. On the one...

Citizenship outside the classroom.
September 22, 2002... Winner of the Best Newcomers award 'It is only when you learn how to be a citizen of your own country that you can learn how to be a citizen of the world.' (Terry Waite, CBE) (1) Against a backdrop of an ever more pluralist...

The branch is dead, long live the internet! (or so you'd have thought if we hadn't listened to the customer).(Statistical Data Included)
September 22, 2002... How research played a fundamental role in the development of Abbey National's Convenience Retailing strategy, including the inclusion of Costa coffee in its retail outlets. Background Abbey National embarked on the development of its...

We know what they think, but do we know what they do?(Statistical Data Included)
September 22, 2002... This article examines the way we go about building conceptual models to analyse quantitative market research data. It positions the discussion within the context of the scientific paradigm and develops some thoughts about whether the correct...

The older or ageing consumers in the UK: are they really that different?(United Kingdom)(Statistical Data Included)
September 22, 2002... This article explores the characteristics and attractiveness of UK older consumers to marketers. It shows that the UK's ageing population is potentially a dominant segment of the consumer market of the future. However, it is hard to identify...

Online surveys in marketing research: pros and cons.(Statistical Data Included)
September 22, 2002... In a recent article on conducting international marketing research in the twenty-first century (Craig & Douglas 2001), the application of new (electronic) technology for data collection was encouraged. Email and web-based data collection...

Advertising works 11. (Book Reviews).
September 22, 2002... Tim Broadbent (ed.) World Advertising Research Center 2000, 641 pp, hardback [pounds sterling]49.95 ISBN 1 84116 072 5 In the spring of 1980, the Institute of Practitioners in Advertising (WA) set out to show that the ultimate...

Managing innovation: integrating technological, market and organisational change. (Book Reviews).(2nd ed.)
September 22, 2002... J. Tidd, J. Bessant & K. Pavitt John Wiley & Sons (2nd edn), 2001 388 pp + xiv, soft cover, [pounds sterling]24.95 ISBN 0 471 49615 4 I suppose a text about innovation has to be kept up to date as a matter of form, but the appearance of a...