International Journal of Market Research articles from September 2001

International Journal of Market Research archives from September 2001

The prevalence of child abuse and neglect: a survey of young people.(United Kingdom)(Statistical Data Included)
September 22, 2001... Sue Brooker [*] Pat Cawson [+] Graham Kelly [*] Corinne Wattam [++] Winner of the Application of Research Award Child maltreatment is a highly controversial area of social policy, but little is known about its prevalence...

An innovative unified brand and market measurement system for strategic investment decisions.(product management research)
September 22, 2001... Winner of the David Winton Award for Best Technical Paper This paper describes some experimental work aimed at creating a research system that would facilitate board level decisions about brands. These decisions necessarily tend to be of a...

Whenever I hear the word 'paradigm' I reach for my gun: how to stop talking and start walking.(training market researchers, United Kingdom)
September 22, 2001... Professional development strategy and tactics for the 21st-century market researcher Winner of the Best Presented Paper Award In this paper, the authors argue that because the world of business information has changed dramatically, we...

Drivers of intention to revisit the websites of well-known companies.(brand loyalty research, Scandinavian Airline System)(Statistical Data Included)
September 22, 2001... Magne Supphellen [*] Herbjorn Nysveen [+] The role of corporate brand loyalty Due to the increasing importance of the internet as a channel of marketing and distribution, companies are now concerned with the question of how to...

Mark Gabbott & Gillian Hogg.
September 22, 2001... John Wiley & Sons, 1998 271 pp, paperback, [pounds]17.99 ISBN 0 471 96269 4 This book has been written to establish that consumers do react differently to service-based products and that there are some glaring inconsistencies when...

Christine Hine.(Review)
September 22, 2001... Sage Publications, 2000 179 pp, soft cover, [pound]15.99 ISBN 0 7619 5896 7 Market and social research is closely bound up with people and their ways of life, including the purchase of a wide variety of goods and services. As well...