International Journal of Market Research articles from March 2004

International Journal of Market Research archives from March 2004

Editorial.
March 22, 2004... One of the things that I--and many others--have tried to do over the last 20 years is to help bridge the curious gap that remains between commercial and academic social research. In papers, talks and articles, and in our day-to-day work, we...

Can online polls produce accurate findings?
March 22, 2004... This paper examines the relationship between traditional polling methods and recently developed internet polling methods. The validity of exercises to compare the two methods is discussed, the conclusion being that it is better to test polling...

Measuring the attitudes of the general public via internet polls: an evaluation.
March 22, 2004... Internet polls based on volunteer panels have quickly captured a significant slice of the UK polling market, based in large part on success at predicting the outcome of recent elections. However, opinion research is most usually conducted on a...

Comment on Sparrow and Curtice and Kellner.
March 22, 2004... This paper looks at the arguments in the previous papers by Kellner and Sparrow and Curtice and comments on the internet polling debate. ********** I remember back in the early 1980s, market researchers got very concerned about the...

Public attitudes to dependency and the welfare state.
March 22, 2004... This paper argues that for over 20 years there has been a disjunction between the dominant political discourse in the UK about the welfare state and public attitudes to the welfare state. Conservative politicians in the 1980s and 1990s sought...

Assessment of survey data quality: a pragmatic approach focused on interviewer tasks.
March 22, 2004... Within the community of survey researchers there has been an increasing awareness that the total survey error approach has only partially realised its objective of setting up a model to estimate the total of all error components. Insufficient...

How much can we predict?
March 22, 2004... This paper argues that in considering survey results, researchers need to be more sensitive to the impact of place and demography on responses. By looking at what one might expect for a given type of area, or a given type of respondent, we can...

Investigator-based interviews.
March 22, 2004... This paper examines a method of interviewing that combines elements of qualitative research with disciplined data recording and discusses its suitability for the more sensitive subject areas of social research. Introduction As all...

Election survey freedom in the Philippines.
March 22, 2004... This is a narrative of the recent triumph of freedom of expression over official attempts to ban publication and broadcast of exit polls and pre-election surveys, thanks to wise and timely actions by the Philippine Supreme Court, which...

Methodological developments in the academic sector.
March 22, 2004... This paper describes the Research Methods programme of the Economic and Social Research Council and discusses some of the methodological developments in the academic sector that can have relevance to the non-academic market research community....

The international handbook of market research techniques.
March 22, 2004... The international handbook of market research techniques Robin J. Birn (ed.) Kogan Page, 2003 594pp, soft cover $49.95 ISBN 0 7494 38657 This substantial reference volume was first published in 1990 under the title of A...

Qualitative market research: principles and practice.
March 22, 2004... Qualitative market research: principles and practice Gill Ereaut, Mike Imms and Martin Callingham (eds) Sage Publications, 2002 1112pp, cased volumes, [pounds sterling]145 ISBN 0 7619 7272 2 At first sight a collection of...

About the authors.
March 22, 2004... Jaak Billiet Katholieke Universiteit Leuven Jaak Billiet PhD is Professor of Social Methodology at the Katholieke Universiteit Leuven, Belgium. He is head of the Centre for Data Collection and Analysis at the Department of Sociology...