International Journal of Market Research articles from March 2003

International Journal of Market Research archives from March 2003

Editorial.(Editorial)
March 22, 2003... Repeat surveys over time are not uncommon in market research practice. In the area of television audience measurement, for example, regular surveys of population ownership and reception are essential in order to provide efficient estimates of...

Developments in outputs from the 2001 Census.
March 22, 2003... The 2001 Census is starting to provide market researchers with updated information on the size and structure of the UK population. The objective of this paper is to identify the most important methodological changes and developments in the 2001...

Evaluative and descriptive response patterns to negative image attributes.(brand image)
March 22, 2003... While investigations into brand image have been plentiful, the study of negative brand image attributes has been rare. Replicated multi-brand studies are rare in any academic publication, but extremely rare in the consideration of the study of...

Development and validation of a brand trust scale.
March 22, 2003... To enrich the limited and recent work in existence on relational phenomena in the consumer-brand domain, the authors focus on the concept of brand trust. The non-existence of a wider accepted measure of this concept is surprising given that:...

A comparison of approaches to Importance-Performance Analysis.
March 22, 2003... Several different approaches have been used to undertake Importance-Performance Analysis (IPA), aka quadrant analysis or gap analysis. This study compares methods across 15 datasets and finds that the traditional 2x2 grid approach can be...

Information processing: a critical literature review and future research directions.(Critical Essay)
March 22, 2003... This conceptual paper concerns information processing, and focuses on the methods and mechanisms used by marketers and academics in attempting to explore mental processes, particularly regarding perception and cognitive mapping in relation to...

David takes on Goliath: an analysis of survey evidence in a trademark dispute.(Anheuser-Busch Companies Inc. v. Budejovicky Budvar)
March 22, 2003... Anheuser Busch, the brewers of Budweiser, sued a Czech brewer alleging that its beer brand, Budejovicky Budvar, created confusion in the marketplace and breached New Zealand consumer protection legislation that prohibits misleading and...

Rational analysis for a problematic world revisited. (Book Reviews).(Book Review)
March 22, 2003... J. Rosenhead and J. Mingers (eds) Wiley, 2nd edn, 2001, soft cover [pounds sterling]22.50 ISBN 0 471 49523 9 Introduction Marketing research activities are increasingly taking place in the context of complex and...

The marketing casebook: cases and concepts. (Book Reviews).(Thomson Learning. 2nd ed.)(Book Review)
March 22, 2003... Sally Dibb and Lyndon Simkin Thomson Learning, 2nd edn, 2001 337 pp, soft cover, [pounds sterling]19.99 ISBN 1 86152 624 5 A casebook such as this is targeted primarily at undergraduate and postgraduate students so that they can...