International Journal of Market Research articles from March 2002

International Journal of Market Research archives from March 2002

Editorial.
March 22, 2002... Three award winning papers presented at the recent UK Market Research Society Conference are included in this issue. The first of these 'Inspiring the organisation to act: A business in denial' was literally showered with accolades, winning the...

Inspiring the organisation to act: a business in denial.
March 22, 2002... Winner of the Best Paper award, Best Presented Paper award and the Case History award From the day Nick Kamen walked into a laundrette in 1985 through to the mid-1990s, Levi Strauss & Co enjoyed unprecedented growth year after year,...

Repositioning research: a new MR language model.(market research)
March 22, 2002... Winner of the David Winton award for Best Technical Paper, Introduction The great MR relaunch debate has raged for the past decade: in the trade press, at Conference and wherever the role and status of research crops up. There has been...

I hear you knocking...can advertising reach everybody in the target audience?(effectiveness of advertising)
March 22, 2002... The role of involvement as a mediator of advertising effectiveness is considered. A review of the literature demonstrates that the role may not be straightforward, especially taking into account factors built into advertising planning grids...

Attitudes towards customer satisfaction measurement in the retail sector.
March 22, 2002... Following criticism of customer satisfaction measurement in the literature, this paper reports on a programme of research aimed at assessing corporate attitudes towards customer satisfaction measurement. The findings are based on a survey...

What 'Healthy-Living' means to consumers: trialling a new qualitative research technique.(market research)
March 22, 2002... The shared meaning of 'Healthy-Living' for a set of consumers is unpacked into its component memes (genes of meaning) using a new associative meaning mapping technique. This simple qualitative technique extends the method of associative group...

Small sample market research.
March 22, 2002... Numerous market research studies are conducted with small samples of data. Many of these data are described as 'qualitative'. Researchers do not always appropriately take into account the size of the sample when drawing inferences about...

From brand vision to brand revaluation: strategically building and sustaining brands. (Book Reviews).
March 22, 2002... Leslie De Chernatony Butterworth Heinemann 2001, 293 pp, paperback [pounds sterling]19.99 ISBN 0 7506 4614 4 At the same time as this book was launched, another one on brands entered the marketplace. Kogan Page published...

Tracking advertising and monitoring brands. (Book Reviews).
March 22, 2002... (Admap Monograph No. 6), Colin McDonald, Admap Publications 2000, 53 PP, soft cover, [pounds sterling]45.00 ISBN 1 84116061 X Over several decades the author of this lucid monograph has produced many articles, conference papers and books...