International Journal of Market Research articles from March 2001

International Journal of Market Research archives from March 2001

Editorial.(Online marketing)(Brief Article)(Editorial)
March 22, 2001... New channels of communication, such as the internet, provide new research opportunities. However, before they can be used widely, researchers must first solve the question of whether they can be employed to produce representative results. The...

The record of internet-based opinion polls in predicting the results of 72 races in the November 2000 US elections.(Statistical Data Included)
March 22, 2001... The authors describe the use of internet-based surveys to predict the results of 72 races in the US elections of November 2000. The authors describe their results, the methods they used, including the use of both demographic and 'propensity...

Two tribes divided by a common language?
March 22, 2001... Merry Baskin [*] Neil Coburn [+] The true nature of the divide between account planners and market researchers Winner of the ISBA award Introduction At last year's MRS conference, [1] Keynote speaker Rupert Howell,...

Decoding competitive propositions: a semiotic alternative to traditional advertising research.
March 22, 2001... Michael Harvey [*] Malcolm Evans [+] Winner of the Best Paper award Introduction This paper shows how innovative thinking and good client/agency communication can turn perspectives drawn from an unconventional knowledge...

'We cannot diagnose the patient's illness...but experience tells us what treatment works'.(Statistical Data Included)
March 22, 2001... Eric Willson [*] Tim Wragg [+] Winner of the Best New Thinking award Having spent a lot of money collecting data to better understand the satisfaction of their customers, many clients want to know, with some certainty, what will...

A life of crime: the hidden truth about criminal activity.(Statistical Data Included)(Polling Data)
March 22, 2001... Darren Lewis [*] Bonny Mhlanga [+] Winner of the Best Newcomer award Introduction Crime and punishment have been among the highest profile issues in British politics over the past 20 years. Successive administrations have...

Social trends 30.(Brief Article)
March 22, 2001... Jil Matheson & Carol Summerford (eds) Office for National Statistics, 2000 243pp, soft cover, [pound]39.50 ISBN 0 1162 1242 X In the foreword to the 30th issue of Social Trends, Sir Claus Moser recalls that, when...

Making strategy: the journey of strategic management.(Review)
March 22, 2001... Colin Eden & Fran Ackermann Sage Publications, 1998, 528pp Soft cover, [pound]24.99 ISBN 0 7619 5225 X A core tenet of this book is that it is at least as important to pay attention to the processes by which strategy is...