International Journal of Market Research articles from March 2000

International Journal of Market Research archives from March 2000

Editorial.
March 22, 2000... Four of the papers in this issue won awards at the 2000 Market Research Society Conference. The first paper, Nothing new under the sun?, by Gordon Pincott and Alan Branthwaite, won the David Winton Award for the best technical paper. The...

Nothing new under the sun?
March 22, 2000... The internet and the future of market research The internet is about to change the way we go about our lives, and the social and economic patterns of our society. The very notions of identity and geography are going to be changed by the...

Come together: Increasing popular involvement in local decision-making.
March 22, 2000... Winner of the MRS Application of Research Award 'It is vital that authorities ensure that users are given the maximum opportunity to shape local services. It is also necessary for authorities to be open and responsive and to ensure public...

The 21st century consumer: A new model of thinking.
March 22, 2000... Winner of the Best New Thinking Award Introduction This paper is born out of a feeling that something is not right with the way the word 'consumer' is used nowadays. This word must surely be one of the most frequently used in the...

'You had to be there': Why marketers are increasingly experiencing consumers for themselves and the impact of this on the role and remit of consumer professionals.
March 22, 2000... Winner of the Best Newcomer Award 'If you don't meet your consumer... you will lack a sense of the things they value and the way they think and the things they feel. If you lack that feel, then you will lack confidence in your judgement......

Using known patterns in image data to determine brand positioning.
March 22, 2000... Byron Sharp [*] The effect of usage on image responses is a well-documented phenomenon. Whether people say that a brand has a given attribute largely depends on whether or not they buy the brand (Barwise & Ehrenberg 1985). Users of a brand...

Reducing undecided voters and other sources of error in election surveys.
March 22, 2000... The present study found the number of undecided voters on forced-choice questions about candidate preferences was roughly three times higher than that on subjective probability questions, and that election predictions based on traditional...

A test for the hit rate in binary response models.
March 22, 2000... Binary response models are often applied in empirical marketing research where, for example, individuals or households can be classified as buyers and non-buyers of certain products or as respondents and non-respondents to direct mailing. One...

Goodthinking: A Guide to Qualitative Research.(Review)
March 22, 2000... Wendy Gordon Admap, 1999 336pp, [pounds]29 soft cover ISBN 1 84116 030 X In 1988, a comprehensive account of qualitative market research techniques, written by Wendy Gordon and Roy Langmaid and published by Gower, appeared...

Marketing strategy: the challenge of the external environment.(Review)
March 22, 2000... David Mercer Sage Publications in Association with the Open University Business School, 1998 336 pages, softback [pounds]19.99 ISBN 0-7619-5876-2 The conventionally delivered course material for your reviewer's Masters degree...