International Journal of Market Research articles from June 2004

International Journal of Market Research archives from June 2004

Editorial.(Editorial)(Indian Journal of Medical Research)
June 22, 2004... I start my editorial in a singular fashion since the Buck stops here. After serving for over a third of a century, Stephan Buck has retired as Joint Honorary Editor. During that time he has brought to the Journal great technical knowledge,...

Social grading and the Census.
June 22, 2004... Introduction The 2001 Census data, which have become available during 2003, contain for the first time in the history of the Census, the Social Grading classification, which is in common use by marketing and market research practitioners....

Blinded by science: the managerial consequences of inadequately validated cluster analysis solutions.
June 22, 2004... Cluster analysis has been successfully used in market segmentation for several decades. However, alongside evidence for the value of the technique, a number of studies have highlighted the importance of testing the...

A new approach for exploring multivariate data: self-organising maps.(data management, self-organising map )
June 22, 2004... This paper introduces a form of neural network known as the self-organising map (SOM), which has been used extensively outside of marketing. The SOM clusters data in a manner similar to cluster analysis, but has the...

A conceptual and measurement comparison of self-congruity and brand personality; the impact of socially desirable responding.
June 22, 2004... The symbolic effect of brands has often been studied via two constructs: self-congruity and brand personality. Though both constructs have received much examination in the past, few, if any, comparisons of the concepts and...

Implementing neural networks for decision support in direct marketing.
June 22, 2004... Innovative methods of artificial intelligence such as artificial neural networks (ANNs) have been increasingly adopted to predict consumer responses to direct marketing. However, appropriate learning algorithms, evaluation...

Errata.(Correction Notice)
June 22, 2004... Something approaching science? Cluster analysis procedures in the CRM era The paper, 'Something approaching science? Cluster analysis procedures in the CRM era', by A. Nairn and P. Bottomley was published in the International Journal of...

A researcher's guide to the National Statistics Socio-economic Classification.
June 22, 2004... A researcher's guide to the National Statistics Socio-economic Classification David Rose and David J. Pevalin (eds) Sage Publications, 2003 304pp, hard cover [pounds sterling]55 ISBN 0 7619 7322 2 In 1998, and as a result...

Optimal database marketing--strategy, development and data mining.
June 22, 2004... Optimal database marketing--strategy, development and data mining Ronald G. Drozdenko and Perry D. Drake Sage Publications, 2002 398pp, hard cover [pounds sterling]42 ISBN 0 7619 2357 8 The evolution of direct marketing...