International Journal of Market Research articles from June 2003

International Journal of Market Research archives from June 2003

Editorial.(Editorial)
June 1, 2003... This issue contains two papers that won awards at the 2003 MRS Conference. Future issues will include other award-winning and important papers from the Conference. Our opening paper by Anthony Tasgal received the Best Paper Award from the...

The science of the brands: alchemy, adevertising and accountancy.
June 1, 2003... Winner of the Best Paper Award What men seek is not knowledge, but certainty. Bertrand Russell Thesis What I want to explore here is whether there are any guiding reasons for the loss of heart that seems to have afflicted marketing...

Coolhunting with Aristotle.
June 1, 2003... Introduction Welcome to the hunt The uncertainty of the future is the client's greatest curse, and prescience the greatest promise a researcher can make. Coolhunting gained celebrity as a research technique because it seemed...

The Kohonen self-organising map as an alternative to cluster analysis: an application to direct marketing.
June 1, 2003... This paper examines the potential of the Kohonen self-organising map (SOM) in a marketing context. It deals specifically with consumer attitudes towards direct marketing. The SOM belongs to the general class of neural network (NN) models, but...

Is a central tendency error inherent in the use of semantic differential scales in different cultures?
June 1, 2003... This paper examines the effect of alternative scale formats on reporting the nature and extent of attitudes toward grocery supermarkets on bipolar semantic differential measurement scales. A traditional one-stage format and an alternative...

Genetic Algorithms for product design: how well do they really work?
June 1, 2003... Recently, Balakrishnan and Jacob (1996) have proposed the use of Genetic Algorithms (GA) to solve the problem of identifying an optimal single new product using conjoint data. Here we extend and evaluate the GA approach with regard to the more...

Something approaching science? Cluster analysis procedures in the CRM era.(Customer Relationship Management)
June 1, 2003... The customer relationship management (CRM) industry is set to be worth $76.3 billion by 2005 but over 50% of projects will fail to meet benefit objectives. While CRM nirvana is the attainment of profitable one-to-one relationships, current...

Qualitative marketing research.(Book Review)
June 1, 2003... David Carson, Audrey Gilmore, Chad Perry and Kjell Gronhaug, Sage Publications, 2001, 239 pp soft cover 18.99 [pounds sterling], ISBN 0 7619 6366 9 At first sight, the title of this book suggests a specialist text dealing in depth with...

Business statistics: a multimedia guide to concepts and applications.(Book Review)
June 1, 2003... Chris Robertson with Moya McCloskey, London: Arnold, 2002, 396 pp, soft cover 24.99 [pounds sterling], ISBN 0 3407 1927 3 There are many books on statistics in general and currently there are also available many books on business...

Editorial.(Two papers presented at marketing conference)
June 22, 2003... This issue contains two papers that won awards at the 2003 MRS Conference. Future issues will include other award-winning and important papers from the Conference. Our opening paper by Anthony Tasgal received the Best Paper Award from the...

The science of the brands: alchemy, advertising and accountancy.
June 22, 2003... Winner of the Best Paper Award What men seek is not knowledge, but certainty. Bertrand Russell Thesis What I want to explore here is whether there are any guiding reasons for the loss of heart that seems to have afflicted...

Coolhunting with Aristotle.
June 22, 2003... Winner of the Best Newcomer Award Introduction Welcome to the hunt The uncertainty of the future is the client's greatest curse, and prescience the greatest promise a researcher can make. Coolhunting gained celebrity as a...

The Kohonen self-organising map as an alternative to cluster analysis: an application to direct marketing.
June 22, 2003... This paper examines the potential of the Kohonen self-organising map (SOM) in a marketing context. It deals specifically with consumer attitudes towards direct marketing. The SOM belongs to the general class of neural network (NN) models, but...

Is a central tendency error inherent in the use of semantic differential scales in different cultures?
June 22, 2003... This paper examines the effect of alternative scale formats on reporting the nature and extent of attitudes toward grocery supermarkets on bipolar semantic differential measurement scales. A traditional one-stage format and an alternative...

Genetic Algorithms for product design: how well do they really work?
June 22, 2003... Recently, Balakrishnan and Jacob (1996) have proposed the use of Genetic Algorithms (GA) to solve the problem of identifying an optimal single new product using conjoint data. Here we extend and evaluate the GA approach with regard to the more...

Something approaching science? Cluster analysis procedures in the CRM era.
June 22, 2003... The customer relationship management (CRM) industry is set to be worth $76.3 billion by 2005 but over 50% of projects will fail to meet benefit objectives. While CRM nirvana is the attainment of profitable one-to-one relationships, current...

Qualitative marketing research. (Book Reviews).(Book Review)
June 22, 2003... David Carson, Audrey Gitmore, Chad Perry and Kjell Gronhaug, Sage Publications, 2001, 239 pp soft cover [pounds sterling]18.99, ISBN 0 7619 6366 9 At first sight, the title of this book suggests a specialist text dealing in depth with...

Business statistics: a multimedia guide to concepts and applications. (Book Reviews).(Book Review)
June 22, 2003... Chris Robertson with Moya McCloskey, London: Arnold, 2002, 396 pp, soft cover [pounds sterling] 24.99, ISBN 0 3407 1927 3 There are many books on statistics in general and currently there are also available many books on business...