International Journal of Market Research articles from January 2002

International Journal of Market Research archives from January 2002

Guest editorial.(Brief Article)
January 1, 2002... Smith, David The fact that business-to-business (B2B) research is now considered to be worthy of a special edition of the International Journal of Market Research is testimony to the fact that B2B research is now a thriving and important...

Structuring and measuring the size of business markets.
January 1, 2002... Background and introduction It is perhaps appropriate to start with a little history. In the days when manufacturing was king and service industries were hardly thought of, there was a significant market for what was called 'industrial...

Egotists, idealists and corporate animals -- segmenting business markets.
January 1, 2002... Over the years, much has been written concerning good practice in identifying, sampling and classifying businesses from what we may term the 'traditional' business-to-business perspective. In addition, over the past decade we have seen a shift...

Gaining insight on business and organisational behaviour: the qualitative dimension.
January 1, 2002... In the beginning... Market research in the early period, between the mid-1960s and the end of the 1970s, was essentially characterised by a strong emphasis on quantitative research approaches. This is not to under-represent the...

eB2B: analysis of business-to-business e-commerce and how research can adapt to meet future challenges.
January 1, 2002... Preface The preface is the most important part...even reviewers read a preface. (Philip Ovedalla, from Barrow 1999) This paper will examine the current possibilities and probabilities for business-to-business (B2B) e-commerce. It...

Travel broadens the mind -- the case for international research.
January 1, 2002... The challenge People can enjoy working in market research for a number of reasons. For some it is a business, like any other, and they enjoy part or all of the selling, organisational and management aspects. Others look for intellectual...

Applying business-to-business evidence: the client's view.
January 1, 2002... The overriding concern of any market research manager is to ensure research is applied effectively within their organisation. In BT, we are no exception to that concern. Three key issues we have faced, and continue to face, are discussed in...

The Hidden Power of Advertising: How Low Involvement Processing Influences the Way in Which We Choose Brands. (Book Reviews).
January 1, 2002... Robert Heath Admap Publications (Admap Monograph No. 7) 2001 124 pp, soft cover, [pounds sterling]45.00 ISBN 1 84116 093 8 Ever since Vance Packard published The Hidden Persuaders, the advertising industry has feared, and been at...

Marketing Research: State of the Art Perspectives. (Book Reviews).
January 1, 2002... Chuck Chakrapani (ed.) American Marketing Association and the Professional Marketing Research Society, 2000 666 pp, hardback ISBN 0 87757 283 6 This weighty volume is described as a 'solid and authoritative guide to marketing...