International Journal of Market Research articles from January 2001

International Journal of Market Research archives from January 2001

Editorial.(Editorial)
January 1, 2001... Our first paper provides a useful review of the current state of the marketing research industry. In 'Informed eclectism: a research paradigm for the twenty-first century', Andy Barker, Clive Nancarrow and Nigel Spackman enter the debate...

The relationship between customer and supplier perceptions of the manufacturer's market orientation and its business performance.
January 1, 2001... This study is designed to test the relationship between the manufacturer's downstream (upstream) market orientation and the manufacturer's business performance, using self-reports and customer (supplier) reports of the manufacturer's downstream...

A cross-cultural/cross-national study of influencing factors and socially desirable response biases.
January 1, 2001... Bruce Keillor [*] Deborah Owens [*] Charles Pettijohn [+] Questionnaires are a frequently employed method of data collection and construct measurement in cross-cultural/cross-national marketing research. While offering many...

Measuring consumer brand confusion to comply with legal guidelines.
January 1, 2001... Ide Kearney [*] Vincent-Wayne Mitchell [*] In actions for trademark infringement and passing off, judges determine subjectively the existence, or likelihood, of marketplace 'confusion'. In arriving at a ruling, a court may rely upon...

The 'no-choice' alternative in conjoint choice experiments.
January 1, 2001... Rinus Haaijer [*] Wagner Kamakura [+] Michel Wedel [*] Conjoint choice designs are frequently applied in practice, and often a base alternative is added to the design. When such a 'no-choice' base alternative is present in...

Fourth generation R&D: managing knowledge, technology and innovation.(Review)
January 1, 2001... William L. Miller & Langdon Morris John Wiley, 1999 347 pp, hardback, [pound]38.95 ISBN 0 471 24093 1 This far-sweeping text has a title to match its ambitious coverage -- the nature and need for innovation if organisations...

Market research matters: tools and techniques for aligning your business.(Review)
January 1, 2001... Robert Duboff & Jim Spaeth John Wiley & Sons, 2000 312 pp, hardback, [pound]22.95 ISBN 0 471 36005 8 Let's get the gripes Out of the way first. Apart from the patronising assumption that readers' attention spans will not allow...

Perceived reasons for the success of the UK market research industry.
January 1, 2001... Introduction In terms of size and maturity market research can be said to have come of age in the UK. The 2000 Research Buyers Guide contains entries from 676 organisations including 424 full service companies compared to a total of 181...

Informed eclecticism: a research paradigm for the twenty-first century.
January 1, 2001... Andy Barker [*], Clive Nancarrow [+] Nigel Spackman [*] The authors build on their paper presented at the MRS Conference 2000, reporting on a large-scale study among MRS members and their vision of the future for the marketing...