International Journal of Market Research articles from December 2002

International Journal of Market Research archives from December 2002

Guest editorial.
December 22, 2002... This special edition of IJMR is dedicated to pharmaceutical market research. The papers cover issues that are prominent in strategic decision making within international pharmaceutical companies although we anticipate that readers from other...

Pharmaceuticals: the new brand arena.
December 22, 2002... This paper looks at the rapidly advancing recognition of the importance of brands within the international pharmaceutical arena. It explores what ramifications recent developments in our understanding of mind, culture and brands have for the...

Needs-based segmentation: principles and practice.
December 22, 2002... While the principles of needs or benefit-based market segmentation have been long established, its potential value as a route to a stronger market understanding and ultimately competitive advantage has been largely untapped in pharmaceutical...

The role of pricing research in assessing the commercial potential of new drugs in development.
December 22, 2002... Pricing research has an important role to play in the go/no-go decisions taken to finance the progress of new drugs in development. There is a hierarchy in decision-making when it comes to determining the price of new drugs. Many different...

A novel approach to modelling the prescribing decision, integrating physician and patient influences.
December 22, 2002... This paper describes a case study designed to demonstrate the feasibility of building a linked decision model based on the implications of distributed decision-making in healthcare, and thus to provide the ability to make quantified predictions...

Willingness of adults in Europe to pay for a new vaccine: the application of discrete choice-based conjoint analysis.
December 22, 2002... This paper summarises the results of an investigation of willingness to pay (WTP) for new vaccines. The vaccines considered are for infections with several subtypes. One option is to cover a broad combination of these within one vaccine...

The relationship between health status perceptions and compliance with chronic drug therapy - market research as a pilot study (and beyond).(noncompliance of chronic disease sufferers is studied)
December 22, 2002... This paper summarises the design, analysis and results of an international study to improve knowledge of the reasons for non-compliance with drug therapy for a largely asymptomatic chronic disease. Market research methods were chosen in order...

The mental world of brands: mind, memory and brand success. (Book Reviews).(Book Review)
December 22, 2002... Giep Franzen and Margot Bouwman World Advertising Research Center 2001, 446pp, soft cover [pounds sterling]29 ISBN 1 84116 081 4 Marketing researchers seeking a good understanding of the psychological interrelationship between...

Social trends 32. (Book Reviews).(Book Review)
December 22, 2002... Jil Matheson and Penny Babb (eds) Office for National Statistics, The Stationery Office 2002, 260pp, [pounds sterling]39.50 soft cover ISBN 0 11 621472 4 This 32nd edition of Social Trends -- described as one of the flagship...