International Journal of Market Research articles from December 2001

International Journal of Market Research archives from December 2001

Editorial.(Brief Article)(Editorial)
December 22, 2001... Four papers in this issue assess computer applications that used to be exceptional but are now becoming more common. Three cover different types of e-interview and one investigates the extent to which computer-aided analysis helps when...

A critical exploration of face-to-face interviewing vs. computer-mediated interviewing.
December 22, 2001... Since the early 1990s, the internet has dominated the attention of the media, academics and business organisations. It has the potential of being a revolutionary way to collect primary and secondary data, although much more research is needed...

Analysis on trial.
December 22, 2001... Angelina Dolan [*] Catherine Ayland [+] This paper describes work carried out in order to assess whether the approach taken to the analysis of qualitative data impacts upon the findings and their consequent interpretation. Three...

Respondent cooperation in focus groups: a field study using moderator ratings.(Statistical Data Included)
December 22, 2001... This research links the quality of respondents' participation in focus groups as judged by moderators with an array of respondents' background characteristics. This array includes: previous experience with focus groups; attitudes towards and...

Four subtle sins in scale development: some suggestions for strengthening the current paradigm.
December 22, 2001... Despite continuing advances in statistical methods, problems in scalar measures persist. This paper reports the findings on a review of marketing scale batteries developed since the publication of Churchill's (1979) paper outlining a method for...

Human factors in business-to-business research over the internet.(Statistical Data Included)
December 22, 2001... Joseph Brown [*] Nigel Culkin [+] Jonathan Fletcher [*] This paper explores the problems and challenges surrounding the conduct of research via the internet among business audiences and highlights the great potential that exists...

A comparison of mail, fax and web-based survey methods.(Statistical Data Included)
December 22, 2001... Cihan Cobanoglu [*] Bill Warde [+] Patrick J. Moreo [+] This study compares mail, fax and web-based surveys in a university setting for response speed, response rate and costs. The survey was distributed to 300 hospitality...

Jeremy Swinfen Green (ed.).(Institute of Practitioners in Advertising and Admap Publications, 2000)(Review)
December 22, 2001... Jeremy Swinfen Green (ed.) Institute of Practitioners in Advertising and Admap Publications, 2000 290 pp, soft cover, [pound]29.00 ISBN 1 84116 055 5 The internet has established a unique place in history; its dynamic...

Adamantios Diamantopoulos & Judy A. Siguaw.(Linear Structural RELationships)(Review)
December 22, 2001... Sage Publications, 2000, 192 pp Paperback, [pound]19.99 ISBN 0 7619 5171 7 Cloth cover, [pound]60.00 ISBN 0 7619 5170 9 This is an excellent book which does credit to its authors and to the institutions they represent,...

David V.L. Smith & Jonathan H. Fletcher.(Review)
December 22, 2001... John Wiley & Sons, 2001 260 pp, hard cover, [pound]17.99 ISBN 0 471 49543 3 This boom is the latest from a leading research supplier's stable of authors, each of whom has an enviable reputa- tion for codifying best practice and...