International Journal of Market Research articles from December 2000

International Journal of Market Research archives from December 2000

Guest editorial.(Brief Article)(Editorial)
December 22, 2000... This is a special issue of IJMR covering media research and the papers span the main media. Most reviews of media and media research have always suggested that they have reached a unique time of great change. Inevitably this seems to be...

New developments in readership research.
December 22, 2000... Print media research is a slow but sure-footed beast. This paper describes some notable developments in readership research around the world. Pressure to measure an increasing number of titles and, in some cases, newspaper sections has led to...

Radio research in transition.(radio audience research )
December 22, 2000... The radio market in the UK is booming with the growth of new stations in both the commercial and public sectors and the growing importance of radio as an advertising medium. This paper reviews how radio audience research has been developed and...

Measuring the audience to poster advertising.
December 22, 2000... Since the early 1950s the medium has moved from having no audience research whatsoever to the present complex of methods and models. As with press or television, a means of estimating the cover and frequency delivered by any given campaign is...

Sampling and controlling a TV audience measurement panel.(peoplemeter panels)
December 22, 2000... Continuous peoplemeter panels are now acknowledged throughout the world as the best vehicle for the measurement of television audiences. The electronic technology and all aspects of the methodology from sampling to the production of audience...

Managing the capture of individuals viewing within a peoplemeter service.(research practices that need to be implemented on a TV viewing peoplemeter panel )
December 22, 2000... This paper reviews the research practices that need to be implemented on a TV viewing peoplemeter panel to ensure that panel members' individual viewing is accurately captured. The paper draws on the author's extensive experience with panel...

How advertising frequency can work to build online advertising effectiveness.
December 22, 2000... This paper explores the relationship between advertising frequency of exposure and advertising effectiveness on the internet. Two case studies demonstrate this relationship for campaigns with different basic marketing approaches: direct...

The future of multimedia research.
December 22, 2000... The media explosion and the fragmentation of audiences is the hardest current and future challenge for media research. New tools will be needed to support the decision-making in the process of media selection. This paper proposes a practical...

Beyond the OTS: measuring the quality of media exposure.(opportunity to see)(Statistical Data Included)
December 22, 2000... Introduction Media owners, advertisers and their agents in just about every country around the world invest large amounts of money in measuring the size and composition of audiences exposed to a wide range of media vehicles. These media...

International market research.(Review)
December 22, 2000... C. Samuel Craig & Susan P. Douglas John Wiley, 2nd edition, 1999 425 pp. soft cover, [pound]22.50 ISBN 0 471 98322 5 At one time there were very few texts dedicated specifically to international marketing research, and when...

Fundamentals of Strategic Planning for Healthcare Organisations.(Review)
December 22, 2000... Stan Williamson, Robert E. Stevens, David L. Loudon, IL Henry Migliore Haworth Press 260pp, $22.00 hard cover ISBN 0 7890 0060 1 Healthcare organisations now exist within an increasingly dynamic environment. Various...