International Journal of Market Research articles from December 22 1999

International Journal of Market Research archives from December 22 1999

Strategic qualitative focus group research -- define and articulate our skills or we will be replaced by others [*].
December 22, 1999... This paper addresses the urgent need for our profession to agree on and articulate the taxonomy of skills and signals of competency for those conducting qualitative market research focus groups. It argues that this is required due to five...

Comparing two forms of an e-mail survey: embedded vs. attached.
December 22, 1999... After this paper reviews the literature on online surveys, it describes an experiment that compares an embedded e-mail survey with an attached e-mail survey. The embedded survey yielded a significantly higher response rate than the attached...

Does internet research work?
December 22, 1999... Comparing online survey results with telephone survey The fastest growing technology in history Andy Grove, the founder of Intel, says that 'in five years' time, all companies will be internet companies or they won't be companies at...

A consumer-orientated framework of brand equity and loyalty [*].
December 22, 1999... This paper criticises the ill-defined use of terms such as 'equity' and 'loyalty' in marketing, and suggests that there has been little success in reconciling different interpretations, despite the need for objective definitions in research....

Automating questionnaire design and construction [*].
December 22, 1999... When devising survey questionnaires it is often useful to reuse questions and other questionnaire objects from previous, similar surveys. The notion of reuse leads us to consider the creation of searchable libraries of standard questions....

The routing structure of questionnaires [*].
December 22, 1999... Increasingly, survey data are collected by means of computer-assisted interviewing CAI) systems. The expanding capacities of computer hardware and software have made it possible to develop very large and complex electronic questionnaires....

Communications.
December 22, 1999... Moderated E-mail Groups Introduction I would like to point out some important omissions from the paper concerning Moderated E-mail Groups by Adriaenssens and Cadman in the October 1999 JMRS. Although the paper itself is a very...

The laws of choice: predicting customer behaviour.
December 22, 1999... Eric Marder The Free Press, 1997 496pp, hard cover, [pounds]30 (approx) ISBN 0-684-83545-2 Eric Marder began conducting market research surveys while working in an advertising agency, then founded his own research company in...

Advertising Works 10.
December 22, 1999... Nick Kendal (ed) NTC Publications, 1999, 533pp, hard back [pounds]48 ISBN 1-84116-028-8 This substantial volume contains 30 prize-winning cases from the IPA's 1998 biennial Advertising Effectiveness Awards competition. In this...

Doing internet research: critical issues and methods for examining the net.
December 22, 1999... Steve Jones (Editor) Sage Publications, 1999 300 pp, soft cover, [pounds]14.99 ISBN 0-7619-1595-8 Publisher's website: www.sagepub.com There are many words that spring to mind when trying to describe this book; here are a...

Improving the interface between the profession and the university.
December 22, 1999... Market research is all too often portrayed in universities as a largely technical activity that services the information needs of marketing clients. This portrayal does not adequately reflect its applications beyond the marketing department or...

Editorial.
December 22, 1999... As you will have noticed (we hope!), the new millennium has brought with it a new look to the design of our Journal which we trust will commend itself not only aesthetically but also in terms of ease of reading. With the new design has come a...