International Journal of Market Research articles

Recent articles from International Journal of Market Research

Editorial.(Editorial)
September 22, 2004... The first paper, by Ming-huei Hsieh, is an investigation into the importance of country-of-origin in car brand preference and uses a novel application of correspondence analysis to extract the information. The findings of the study are based on a large, international survey and support a...

An investigation of country-of-origin effect using correspondence analysis: a cross-national context.
September 22, 2004... Although there are numerous studies related to country-of-origin (COO) effects, empirical findings are dispersed because of the limited coverage of the origins, brands and countries used for investigation. This paper uses an existing data set that consists of a survey conducted across 20...

Information overload in conjoint experiments.
September 22, 2004... This paper explores the relationship between individual level variables, stimulus variables and the experience of information overload in conjoint experiments. Drawing on theories of contingent information processing, it develops a set of hypotheses linking product class involvement and...

Respondent non-cooperation in surveys and diaries: an analysis of item non-response and panel attrition.
September 22, 2004... This paper analyses the impact of questionnaire design and length of participation on item non-response and panel attrition. Based upon the results of previous studies, the authors propose a framework that involves the mediating variables of participation fatigue and level of difficulty. From...

The impact of material incentives on response quantity, response quality, sample composition, survey outcome, and cost in online access panels.
September 22, 2004... Two incentive experiments were conducted in different online access panels. Experiment 1 was carried out in a commercial market research panel. It examined whether three different types of promised incentives (redeemable bonus points, money lottery and gift lottery), four different amounts of...