Information Today articles from September 2006

Information Today archives from September 2006

ALA makes historic impression in New Orleans.(American Library Association)(2006 ALA Conference)
September 1, 2006... Few associations are credited with permanently altering the economics of a region by the mere decision to hold an event in a major city. But the American Library Association (ALA) has done just that. In a controversial move, ALA followed...

VA: breach of protocol.(theft of the Veterans Affairs Department laptop with veterans' data)
September 1, 2006... [Editor's Note: Just before we went to press, two teenagers from Maryland were arrested in the theft of the Veterans Affairs Department laptop with data on 26.5 million veterans and military personnel. In early August, a subcontractor also...

Net Neutrality: the Internet's world war.
September 1, 2006... What would unite the Christian Coalition and the American Civil Liberties Union (ACLU)? Two words--Net Neutrality. This is a government regulation to ensure that broadband service providers do not divide the Internet into a "fast lane" for...

JSTOR teams up with Iraqi Virtual Science Library.(JSTOR)(Iraqi Virtual Science Library )(Brief article)
September 1, 2006... JSTOR announced that it will participate in the Iraqi Virtual Science Library (IVSL), which is a program managed by the National Academies of Science and sponsored by the U.S. Departments of State and Defense. The IVSL provides a Web portal to...

ASI announces Indexing Award winner.(American Society of Indexers)(Brief article)
September 1, 2006... Charlee Trantino of Harvey's Lake, Pa., was presented the 2006 Wilson Award by the American Society of Indexers (ASI) and the H.W. Wilson Co. at the ASI Annual Conference in June. She received a plaque and a check for $1,000 for her index to A...

OCLC joins CLOCKSS initiative.(Online Computer Library Center)(Controlled LOCKSS)(Brief article)
September 1, 2006... OCLC announced its participation in the CLOCKSS (Controlled LOCKSS, aka Lots of Copies Keep Stuff Safe) initiative, a nonprofit community approach to securing access to electronic scholarly content. CLOCKSS aims to provide a long-term global...

ALPSP and STM clarify publishers' views on access.(Association of Learned and Professional Society Publishers)(International Association of Scientific, Technical, and Medical Publishers)(Brief article)
September 1, 2006... The Association of Learned and Professional Society Publishers (ALPSP) and the International Association of Scientific, Technical, and Medical Publishers (STM) issued a joint statement recommending that publishers make research data as widely...

Double vision: OCLC, the customer vendor.(OCLC Online Computer Library Center)
September 1, 2006... "Who's that over there?" "Looks like a vendor." "No, looks like customers." "Maybe it's a vendor customer." "Look closer. I think it's a customer becoming a vendor." "Who's that over there?" As a longtime information...

Developments with WorldCat, legislation, search engines, and more.(News Break Update)
September 1, 2006... By the time you read this in September, OCLC will have launched its new WorldCat.org site. In mid-July when I covered the development in a NewsBreak, OCLC quietly posted information about this site but had not made any announcements. The...

CILIP launches Autumn Training and development program.(Chartered Institute of Library and Information Professionals)(Brief article)
September 1, 2006... CILIP: the Chartered Institute of Library and Information Professionals launched its 2006 autumn program, featuring more than 35 courses running from September to December. Course topics include supporting teenagers through public libraries,...

Metacafe receives $15 million in venture capital funding.(Brief article)
September 1, 2006... Video entertainment site Metacafe announced that it secured $15 million in venture capital funding from investor Accel Partners and initial backer Benchmark Capital. This is Metacafe's second round of funding. Accel's Kevin Efrusy will join...

EPS research predicts STM market to exceed $10 billion by 2008.(Electronic Publishing Services Ltd.)(scientific, technical, and medical)(Brief article)
September 1, 2006... EPS Market Monitor, a research program created by Electronic Publishing Services, Ltd. (EPS), forecasted that the scientific, technical, and medical (STM) information market will reach $10.8 billion in 2008. The market is defined as the...

Google adds former Microsoft employee to staff.(Google Inc. appoints Vic Gundotra )(Microsoft Corp. promotes Steve Cellini)(Brief article)
September 1, 2006... Vic Gundotra, Microsoft Corp.'s general manager for platform evangelism, left the company to join Google, Inc. Contract stipulations force Gundotra to wait 1 year before becoming an official Google employee. His future role has not yet been...

GPO houses flooded-out IRS staff.(Government Printing Office)(Internal Revenue Service)
September 1, 2006... Summer storms caused the basement area of the Internal Revenue Service (IRS) headquarters to flood, collapsing windows and damaging computers. More than a foot of rain fell in the Washington metro area in July, forcing the headquarters to close...

JEGI reports M&A activity for first half of 2006.(Jordan, Edmiston Group Inc.)(Brief article)
September 1, 2006... The Jordan, Edmiston Group, Inc. (JEGI) reported that the M&A market for the media and information industries maintained a brisk pace in the first half of 2006, with 315 deals completed, totaling more than $37 billion in value. This level of...

Report describes click fraud threat for search engines.(News Bytes)
September 1, 2006... Outsell, Inc. released the first report to quantify the click fraud problem in real dollars. According to Webopedia, "click fraud is an illegal practice that occurs when individuals click on Web site click through advertisements (either banner...

IOUG reports database downtime.(Independent Oracle Users Group)(Brief article)
September 1, 2006... The Independent Oracle Users Group (IOUG) has released a report on database availability, noting that most Oracle-based companies still experience some form of database downtime, even though 80 percent of survey respondents said it was...

Questel*Orbit acquires DesignMuster.(Brief article)
September 1, 2006... Questel*Orbit has purchased a majority share in DesignMuster, a startup company that developed DesignFinderSM, which is a work-flow management system made to monitor industrial design information. DesignFinderSM, which contains industrial...

Nstein ends financing partnership.(News Bytes)
September 1, 2006... Nstein Technologies, Inc. announced the end of an investment with J.L. Albright IV Venture Fund L.P. Converted into American dollars, the investment was worth roughly $8.9 million and was terminated in concert with a 10-1 stock consolidation....

Lab49 opens office in England.(Brief article)
September 1, 2006... Lab49, Inc. recently opened an office in London. Lab49, the financial services division of Corpus, Inc., concentrates on writing advanced applications for global financial institutions. This expansion is expected to help the company cater to...

British groups collaborate on library work force development.(Chartered Institute of Library and Information Professionals)(Lifelong Learning UK)(Brief article)
September 1, 2006... CILIP: the Chartered Institute of Library and Information Professionals and Lifelong Learning UK (LLUK) recently agreed on a new set of occupation standards for British information professionals. The two groups will introduce a new set of...

Research groups in publishing dispute.(Association of Learned and Professional Society Publishers )(Brief article)
September 1, 2006... The Association of Learned and Professional Society Publishers (ALPSP) published a response to the recent Research Councils UK (RCUK) position statement on research output access, revealing a mixed reaction to the RCUK statement. While...

And the winner is ...(LETTER FROM THE EDITOR)
September 1, 2006... Lights, camera, action! We're rolling out the proverbial red carpet as we tally the results from our first-ever People's Choice Awards. We're busy getting information gathered and stories written about the victors in each of the categories....

Breaking all the (editorial) rules.(google as a verb)(Editorial)
September 1, 2006... google (transitive verb): "to use the Google search engine to obtain information on the World Wide Web." It's now official. You can legitimately use google (with a lowercase "g") as a verb, according to the latest edition of...

The Oxford University Press on OA.(Focus on Publishing)
September 1, 2006... The Oxford University Press began its experiments 3 years ago to "support which model, open access or an evolving subscription model, will result in the most cost effective dissemination of research results to the research community and...

Three degrees of Internet regulation.(Legal Issues)
September 1, 2006... In the early 1990s, the Internet morphed from a research/academic/military platform to today's foundation for commercial commerce. That was also the time when the first legislative attempts to regulate the Internet were initiated. While some...

Ain't nothing but a number.(Internet Waves)
September 1, 2006... Scattered throughout this column are the titles of papers and reports that have appeared on DocuTicker within the last several weeks; each one had a special meaning to me this month. Asymmetric Labor Force Participation Decisions over the...

Pew Internet releases report on blogs.(Bloggers: A Portrait of the Internet's New Storytellers)(Brief article)
September 1, 2006... "Blogger," despite a resemblance to the French word "blagueur" or "joker," is becoming a label more and more Internet users wear proudly, according to "Bloggers: A Portrait of the Internet's New Storytellers." The July 19 report was released...

Web tools I can't live without: Part 2.(Library Stuff Revisited)(Product/service evaluation)
September 1, 2006... It's been 2 months since I wrote my last column, and by now, you've had the entire summer to think about what I have chosen as my next three favorite Web tools. I know you were waiting every afternoon for the mail carrier to show up with the...

Framing the copyright debate.(Intellectual Property)
September 1, 2006... The Wall Street Journal (WSJ) Online published an e-mail debate between Fritz Attaway and Wendy Seltzer about digital rights management (DRM). Attaway is a senior executive with the Motion Picture Association of America, while Seltzer is a...

Google opens Michigan office.(Brief article)
September 1, 2006... Google, Inc. announced plans to open an office and research center in Ann Arbor, Mich. The 40,000-square-foot tech center will house as many as 1,000 employees. One of the reasons for the selection of the Ann Arbor site was that Google founder...

MPS and Ex Libris use SUSHI at Yale.(Standardized Usage Statistics Harvesting Initiative )(Brief article)
September 1, 2006... MPS Technologies and Ex Libris Group have transferred Yale University Library usage data successfully between their systems using the Standardized Usage Statistics Harvesting Initiative (SUSHI) data transfer protocol. SUSHI automates the...

MySpace is most-visited U.S. Web site.(Survey)
September 1, 2006... According to a report from Hitwise, MySpace.com superseded Yahoo! Mail as the most-visited single Web site in the U.S., accounting for 4.46 percent of all Internet visits in the first week of July. The top three Yahoo! pages combined, however,...

In memoriam: Frederick G. Kilgour.(Online Computer Library Center )(Obituary)(Brief article)
September 1, 2006... Frederick G. Kilgour, librarian, educator, and founder of OCLC, died at the age of 92 on July 31, 2006. When library automation first started in the 1970s, Mr. Kilgour created the OCLC Online Computer Library Center, which developed into...

Hindawi Publishing: catering to open access.(BEHIND THE SCENES)(Industry overview)(Company overview)
September 1, 2006... In the mid-1990s, graduate students Ahmed Hindawi and Nagwa Abdel-Mottaleb began noticing how popular electronic scholarly communication was becoming, particularly in their physics community. They were intrigued by the Internet s impact on...

News updates over the past year.(International REPORT)
September 1, 2006... After a long, hot summer (yes, we occasionally get them in the U.K.), it seemed to be an appropriate time to reflect on some of the past year's stories and check on developments since we first reported on them in the International Reports. ...

Internet librarian 2006: October 23-25, 2006 Monterey Conference Center: Portola Plaza Hotel & Monterey Marriott * Monterey, California.(Calendar)
September 1, 2006... October 23-25, 2006 Monterey Conference Center Portola Plaza Hotel & Monterey Marriott * Monterey, California Wikipedia defines "mashup" as a Web site or Web application that seamlessly combines content from more than one source into an...

Focus on content.
September 1, 2006... That wailing you hear in the background is a sad farewell to the summer, which is quickly coming to an end. But that's also a good sign that the busy fall conference season is starting, along with opportunities for renewing our skills, meeting...

Conference calendar.(Calendar)
September 1, 2006... September 6-8: Graz, Austria (Know-Center). I-KNOW '06 will hold its 6th International Conference on Knowledge Management. This is the "premier conference on knowledge management in Europe." The conference will feature the latest...

Caught in the Web 2.0.(Web applications)
September 1, 2006... Ask Howard Dean or Mark Zuckerberg what user-generated Internet content can do. User-generated content is one of the cornerstones of Web 2.0, the much-discussed but enigmatic new online paradigm that has catapulted previously unknown...

Siperian.(appointment of Peter Caswell)(Brief article)
September 1, 2006... Siperian has announced the appointment of Peter Caswell to the position of CEO. Most recently, Caswell was president and CEO of Advent Software after serving in such capacities as COO, SVP of sales and marketing, and vice president of...

MuseGlobal, Inc.(appointment of Frank Bilotto)(Brief article)
September 1, 2006... MuseGlobal, Inc. announced the appointment of Frank Bilotto to its newly created position of vice president of publishing and digital media. Most recently, Bilotto was head of publishing at Vivisimo, where he introduced its clustering...

Novell, Inc.(appointment of Ronald W. Hovsepian )(Brief article)
September 1, 2006... Novell, Inc. announced that its board of directors elected Ronald W. Hovsepian to the position of CEO. Currently, Hovsepian is a member of the company's board of directors. Prior to this, he was president and COO and was responsible for product...

PsycINFO.(appointment of Janice L. Fleming)(Brief article)
September 1, 2006... PsycINFO, a unit of the American Psychological Association (APA), announced the appointment of Janice L. Fleming as director of business and planning. In this position, she will be deputy to the senior director. She will direct budgeting and...

SAGE Publications.(appointment of Steven D. Golden)(Brief article)
September 1, 2006... SAGE Publications announced that it has appointed Steven D. Golden as the first managing director of its new Asia-Pacific business, which will be based in Singapore. In this position, he will develop and implement the company's business...

Nstein Technologies announced that Michel Lavigne and Pierre Donaldson will join its board of directors.(appointment of Michel Lavigne and Pierre Donaldson )(Brief article)
September 1, 2006... Nstein Technologies announced that Michel Lavigne and Pierre Donaldson will join its board of directors. Lavigne is a director of the Caisse de depot et placement du Quebec and has been a director and member of the audit committees for...

Louis Leuzzi, Vice President of Global Sales, Endeavor Information Systems, Inc.(appointment of Louis Leuzzi)
September 1, 2006... In the game of chess, it is always important to anticipate your next move. For Louis Leuzzi, Endeavor Information Systems' new vice president of global sales, this is also true for the business world. "If you think of the sales process...

What to do about Internet hoaxes: but plenty of sophisticated people can and do get taken in by these ruses, and time is waisted in trying to respond and reassure.(Link-Up @ Home: Your Personal Guide to the Web)
September 1, 2006... If you've been on the Internet for any length of time, you've probably received some alarming e-mails from well-meaning friends and relatives about a dire threat to your health or safety. You've probably seen similar warnings on blogs and in...

The legacy of the Negro Leagues.(CyberSports)
September 1, 2006... Baseball's Negro Leagues are gone, along with "separate but equal" and "whites only" water fountains. Fortunately, the stories of the Negro Leagues and the legacy of the players have been preserved. Many people witnessed the recent...

Movie review sites.(Link-Up @ Home: Your Personal Guide to the Web)
September 1, 2006... "Critics' clout has gone down," according to movie reviewer Harry Kloman in an article in USA TODAY (May 31, 2006). "With the advent of new media and the Internet, studios know they can reach the audience they want to reach. They don't need us...

New book on open access published.(Chandos Publishing )(Open Access: Key Strategic, Technical and Economic Aspects )(Brief article)
September 1, 2006... A new book documenting the issues of open access (OA), titled Open Access: Key Strategic, Technical and Economic Aspects, was published in July. It covers the rationale, history, economics, technology, and culture of OA. The book also includes...

Blue Dot launches social discovery site.(http://www.bluedot.us)(Brief article)
September 1, 2006... Blue Dot, Inc. launched a new site (http://www.bluedot.us) that it says will change the way people communicate. Blue Dot allows users to find, save, and share Web content with their friends and family. The goal is to discover new things about...

EBSCO Publishing partners with Zynx Health.(Brief article)
September 1, 2006... EBSCO Publishing and Zynx Health announced a partnership that will benefit the companies' mutual customers. Users of Zynx evidence-based clinical decision support tools will be able to link directly from contextual references to the...

National Security Archive battles government secret keepers.(Database Review)
September 1, 2006... Sabotaged Freedom of Information Act (FOIA) requests, reclassification and withdrawal of once-public documents, closed-door deals on energy policy, anti-whistleblower signing statements and court cases, intimidation of reporters--incidents of...

H.W. Wilson releases free resource for librarians.(Standardcatalogs.com)(Brief article)
September 1, 2006... H.W. Wilson released Standardcatalogs.com, which is a free clearinghouse of tools for collection development. The site includes best lists, editors' picks, hot topics, periodicals lists, best professional books, librarian home pages and blogs,...

Endeavor Information Systems, Inc. releases new version of voyager.(Product News & Reviews)
September 1, 2006... Voyager 6.1, an update to Endeavor Information Systems, Inc.'s flagship integrated library system, was released during June's ALA Annual Conference in New Orleans. The new version is designed to provide librarians and information professionals...

EBSCO and OCLC increase visibility of e-serials.(Online Computer Library Center )(EBSCO Publishing)(Brief article)
September 1, 2006... EBSCO and OCLC announced that they deployed a Web service to facilitate automated delivery of e-holdings data in ONIX Serials Online Holdings (SOH) format. Last June, the two companies joined together in a pilot project to make e-serials as...

John Wiley & Sons, Inc. publishes IEEJ journal.(IEEJ Transactions on Electrical and Electronic Engineering)(Brief article)
September 1, 2006... John Wiley & Sons, Inc. launched the publication of IEEJ Transactions on Electrical and Electronic Engineering, the official journal of the Institute of Electrical Engineers of Japan (IEEJ). The journal is available both in print and online via...

When search turns social.(Intellext's Watson version 2.4)
September 1, 2006... Intellext recently unveiled enhancements to its free Watson search tool that gives users more room to roam. Watson version 2.4 is now customizable (the user controls which information sources Watson searches) and linked to two social networking...

4Sight Technologies is 'best kept secret' of aerospace industry.(Brief article)
September 1, 2006... 4Sight Technologies recently provided Boeing with a centralized framework and application that pushed its aircraft maintenance to maximum production. 4Sight Technologies' software suites PMPro and CheckPlan increased efficiency in Boeing's...

EBSCOhost expands content.(Product News & Reviews)
September 1, 2006... Thirteen biomedical titles from the American Diabetes Association, the Endocrine Society, and the Institute of Electrical and Electronics Engineers, Inc. (IEEE) have been added to EBSCOhost Electronic Journals Service Enhanced (EJS). EBSCOhost...

EBSCO expands language offerings.(Product News & Reviews)
September 1, 2006... EBSCO A-to-Z now allows administrators to upload custom titles in virtually any world language, making the electronic titles viewable to a larger and more diverse audience. With Unicode compliance, titles using non-Western alphabets such as...

Thomson Pharma adds Generic Competition Module.(Generic Competition Module)(Brief article)
September 1, 2006... Thomson Scientific has enhanced Thomson Pharma with the Generic Competition Module. This strategic tool, which is designed for research-based pharmaceutical companies, helps companies "discover" and evaluate any generic competition for...

H.W. Wilson releases new version of Biography Index.(Brief article)
September 1, 2006... H.W. Wilson announced the release of a new version of Biography Index titled Biography Index: Past & Present. This index combines the resource's full 6-decade history of in-depth article indexing with coverage up to the present. WilsonWeb...

New data harmony products aim to increase workplace efficiency.(Access Innovations products)
September 1, 2006... Technology such as e-mail, word processing, and video/teleconferencing have become such a part of our daily routine that it's hard to imagine giving them up. And what's next? It's interesting to wonder what tools and gadgets will have us...

Cambridge University Press announces new acquisition.(Product News & Reviews)
September 1, 2006... Cambridge University Press announced the acquisition of the CABI primary journals list that consists of 15 titles owned or published by CABI on behalf of various learned societies. The list adds to the 200-plus academic and professional...

Google launches 'Google Checkout'.(Product News & Reviews)
September 1, 2006... Google, Inc. launched Google Checkout, a checkout process that makes online shopping faster, more convenient, and more secure. The service enables online shoppers to make a purchase from any participating store with a single login. Users can...

Atypon releases upgrade of Atypon Link.(Brief article)
September 1, 2006... Atypon recently enhanced the Atypon Link platform to assist publishers in managing their subscriptions and user accounts. With the new version, publishers can upload their subscription files automatically, which are processed in real time. Once...

Thomson Pharma releases Regulatory Affairs Module.(Brief article)
September 1, 2006... The Thomson Corp. enhanced its online resource Thomson Pharma with the Regulatory Affairs Module, which provides regulatory, legal, and scientific information for development and registration of medicinal products and biologics. It is derived...

Carbonite: protection for the proletariat.
September 1, 2006... Data breaches, hard-drive failures, and other disasters have become commonplace, so two quick-thinking entrepreneurs found an innovative solution. Realizing that commercial data-storage systems were either too expensive or too complicated for...

AquaBrowser Library goes down under.(Product News & Reviews)(Brief article)
September 1, 2006... Wellington City Libraries will use AquaBrowser as the primary search tool for the system's catalog, subscription databases, and Web site. The library system in New Zealand's capital city consists of 12 branches that house more than a million...

Thomson Scientific goes to Taiwan.(Brief article)
September 1, 2006... Academia Sinica, a Taiwanese academic institution, has purchased access to Thomson Scientific's Web of Science. Web of Science is a database containing 37 million records dating back to 1900. Source: Thomson Scientific...

HighBeam unveils upgraded encyclopedia.(Product News & Reviews)
September 1, 2006... HighBeam Research, Inc. has redesigned and renamed a version of its online encyclopedia, formerly known as Encyclopedia.com. While the URL is the same, the site has been renamed HighBeam Encyclopedia and upgraded to a more user-friendly,...

Wiley redesigns InterScience.(online publishing platform)(Brief article)
September 1, 2006... John Wiley & Sons, Inc. announced a site redesign for the company's online publishing platform, Wiley InterScience. InterScience also launched a 2-year effort to improve the company's online reference works. The reincarnated InterScience has...

Cambridge University Press increases Impact Factor.(Product News & Reviews)(Brief article)
September 1, 2006... Thomson's ISI 2005 Journal Citation Reports (JCR) indicates that Cambridge Journals increased its Impact Factors by an average of 15.1 percent between 2004 and 2005, including two journals showing increases of more than 100 percent. By...

Springer eBook Collection appoints EBSCO, Swets as sales partners.(Brief article)
September 1, 2006... The Springer eBook Collection recently appointed EBSCO Information Services and Swets Information Services as its first global sales partners. Customers can now access the collection of more than 12,000 e-books through both providers. By...

WebFeat and AUA demonstrate federated search services in CIS.(Product News & Reviews, American University of Armenia, Commonwealth of Independent States)(Brief article)
September 1, 2006... The first demonstration of a customized federated search service in the Commonwealth of Independent States (CIS), an alliance of 11 former Soviet Republics, has been launched by WebFeat and the Papazian Library at the American University of...

Thomson Scientific upgrades Derwent World Patents Index.(Product News & Reviews)(Brief article)
September 1, 2006... Dialog has unveiled an upgraded version of Derwent World Patents Index (DWPI), improving the user interface by streamlining the search process and presenting data in table format. DWPI features new content including new patents, extra...

Staying legal: how to stay on top of copyright issues.(The Complete Copyright Liability Handbook for Librarians and Educators )(Book review)
September 1, 2006... The Complete Copyright Liability Handbook for Librarians and Educators by Tomas A. Lipinski New York, N.Y.: Neal-Schuman, 2006 ISBN: 1-55570-532-4 411 pages $125, softcover Copyright is a sticky area that gets more complicated all the time....

Transformations.(In Other Words,libraries)
September 1, 2006... It's hard to come back from 8 glorious days in Alaska without feeling transformed. It is almost indescribable to be in a place where wilderness still prevails and those who live there (whether natives or transplants from other states)...

The Visible Employee: Using Workplace Monitoring and Surveillance to Protect Information Assets--Without Compromising Employee Privacy or Trust.(The Visible Employee: Using Workplace Monitoring and Surveillance to Protect Information Assets-Without Compromising Employee Privacy or Trust )(Brief article)(Book review)
September 1, 2006... The Visible Employee: Using Workplace Monitoring and Surveillance to Protect Information Assets--Without Compromising Employee Privacy or Trust By Jeffrey M. Stanton and Kathryn R. Stan If you think the information stored, used, and shared...

Yahoo! to the Max: An Extreme Searcher Guide.(Brief article)(Book review)
September 1, 2006... Yahoo! to the Max: An Extreme Searcher Guide By Randolph Hock; Foreword by Mary Ellen Bates With its many and diverse features, it's not easy for any individual to keep up with all that Yahoo! has to offer. Fortunately, Ran Hock--"The...

Teach Beyond Your Reach: An Instructor's Guide to Developing and Running Successful Distance Learning Classes, Workshops, Training Sessions and More.(Brief article)(Book review)
September 1, 2006... Teach Beyond Your Reach: An Instructor's Guide to Developing and Running Successful Distance Learning Classes, Workshops, Training Sessions and More By Robin Neidorf Distance learning is enabling students of all kinds to earn college and...

Cashing In with Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers.(Brief article)(Book review)
September 1, 2006... Cashing In with Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers By David Meerman Scott; Foreword by Michelle Manafy Gimmicky Web sites are out. Content is in. In Cashing In with Content, award-winning...