Advertising Age articles from September 2007

Advertising Age archives from September 2007

NFL gives viewers one (legal) choice online.(News)(National Football League)(NFL.com)
September 3, 2007... Byline: JEREMY MULLMAN jmullman@adage.com The national football league, recognizing the value of its content, has decided to take control of its online destiny. And in a realm where other media properties have decided to let content...

Real live tech teachers benefit both consumer and marketer.(Columns)
September 3, 2007... Byline: Lenore Skenazy help, i'm stuck in 1998! Technologically speaking, that is. I live on my cell, but have yet to download a ring tone. I e-mail like mad, but don't know how to instant message. I snap digital pics like there's no...

Why Nielsen wrote a play that stars its People Meter; Firm hopes drama will familiarize Latinos with measurement process.(Multicultural)
September 3, 2007... Byline: LAURA MARTINEZ editor@adage.com As the nielsen co. moves to a single sample to measure Spanish-language and English-language TV audiences, the market researcher is grappling with how to recruit Spanish-speaking families who...

TAKE LONELYGIRL, SHIP HER TO THE U.K., ADD BRANDS; Result: 'KateModern,' online show that invites marketers to get into the drama.(News)
September 3, 2007... Byline: EMMA HALL ehall@adage.com "Katemodern,'' an online drama from the makers of "LonelyGirl15,'' is already a whole cyber-generation ahead of predecessor Bree and friends. The London-based show (the title is a play on the name...

Out of Site at AdAge.com.(Columns)
September 3, 2007... As seen on AdAge.com/ whentrainsfly Donaton: don't blog so much What I don't get is why bloggers seem so hell-bent on establishing a clear set of rules around what does and does not constitute acceptable blogging practices. One of...

WHO SHOPS AT WAL-MART ... AND WHO DOESN'T; A look at how the retail giant classifies U.S. consumers.(News)
September 3, 2007... Byline: JACK NEFF jneff@adage.com Having hunkered down on its price-conscious marketing message of late, Wal-Mart Stores seems more content to let Wal-Mart be Wal-Mart, rather than reach out more to upscale consumers. But it also...

Season hasn't kicked off, but nets are already scoring big with NFL; Wide range of marketers flock to ESPN, others to nab young-male eyeballs.(News)(National Football League)
September 3, 2007... Byline: Andrew Hampp ahampp@adage.com On-air inventory for this fall's NFL season is shaping up to look a lot like Super Bowl tickets: scarce and pricey. In this year's upfront, marketers paid premium prices for prime football ad...

Foreign policy not to blame for your brand's reputation.(Viewpoint)
September 3, 2007... American brands appear to be taking a beating both here and abroad, but before marketers start blaming U.S. foreign policy for sales slumps, they should ask themselves whether the real issues are poor products and mediocre or misleading...

Global highlight: Pushing Prius to the Chinese.(The World)(Brief article)
September 3, 2007... Byline: normandy madden [Beijing] Toyota Corp. is trying a new online strategy to sell its Prius hybrid in China, where sales have been sluggish since the car was introduced last year. Chinese consumers are still in the early stages of...

How the son of Springfield made a splash in Europe.(The World)
September 3, 2007... Byline: Ivan Pollard This month, all across Europe, one of the most respected and esteemed leaders of your country has been making his presence felt on the political stage. A man of insight, wisdom, compassion and traditional values, he is...

Building blocks of shopper ROI.(CMO Strategy)(return on investment)
September 3, 2007... Up the likelihood that your target consumer will find value in and buy your product by executing against these six key attributes--or at least come close to scoring high on each: Price Value Today everybody delivers on price. It's a...

How to start a youth program.(TalentWorks)(Brief article)
September 3, 2007... Be committed to the project. "It's not just signing on to something but because you're really there and are willing to have a long-term commitment,'' said Tom Coston, president of the Light Bringer Project. Learn from other agencies and...

P&G rewrites its definition of 'ad spend'; Company now includes in-store in total, subtracts the salaries of marketers.(News)(Procter & Gamble Co.)
September 3, 2007... Byline: JACK NEFF jneff@adage.com Procter & gamble has redefined advertising-at least in its financial reports. In an unusual move, P&G is restating 11 years of ad-spending data in its annual report filed Aug. 28. The result...

THE HEAT INDEX; Weekly rating (0-10) of sizzle and fizzle.(MediaWorks)(Brief article)
September 3, 2007... 10 OPRAH After appearing on David Letterman's show in 2005 to bury the hatchet, the talk show queen finally gets the late night host to return the favor. 8 Danny Devito After inebriated interview on "The View" last November, agrees to be...

To reach today's shoppers, add value; GIVE TO GET: Motivating consumers where and when they make purchases is more critical than ever.(CMO Strategy)
September 3, 2007... Byline: JIM LUCAS And HOWARD KLEIN One of the most recent examples of a strong heads-up message for today's CMOs is last month's naming of Joe Tripodi as chief marketing and commercial officer of Coca-Cola Co. As reported in the July 30...

TAKE BACK CONTROL OF THE PURCHASE; HOOK UP: See brand value rise by creating strong relationships with consumers and retailers.(CMO Strategy)
September 3, 2007... Byline: RICK ROTH The retail trade seems to enjoy more control over the fate of a brand with each passing day. Years ago, my clients knew exactly what they wanted from in-store, demanded a certain level of performance and got it. Today,...

Advertisers don't want to live in a 'Kid Nation'.(News)(Company rankings)
September 3, 2007... Byline: BRIAN STEINBERG bsteinberg@adage.com So far, it looks as if "Kid Nation'' will be an advertiser ghost town. Half of CBS's top 10 advertisers surveyed by Advertising Age said they are not in the controversial show that...

Why bicycles in Africa put a smile on our faces.(Adages)(Editorial)
September 3, 2007... Byline: Ken Wheaton I find a lot of things annoying (like use of the royal we). I'm curmudgeonly that way. But nothing more so than people who work in office jobs and act as if they have the most stressful lives in the world. As Daddy...

Want to expand your talent pool? Go back to school.(TalentWorks)
September 3, 2007... Byline: EMILY TAN etan@adage.com Tom coston, president of the Light Bringer Project, has figured out a way to help agencies tackle the industry's talent shortage: by finding potential in today's youth. Since 1997, the Light Bringer...

Will dancing Cuban persuade advertisers to tango with HD?(MediaWorks)(high definition)(Brief article)
September 3, 2007... Byline: Ann Marie Kerwin So it's official. Mark Cuban, best known as the owner of the NBA's Dallas Mavericks and the media mogul who loves HDTV the most, will get his chance to dance across TV screens next month. He's joined the cast of...

As technology develops, so does role of Geek Marketers; on digital communications.(Digital)(Column)
September 3, 2007... Byline: Steve Rubel With the lazy days of summer officially behind us, now is when many start thinking seriously about their career plans. For those who are deeply interested in both technology and marketing, this is your time. A new kind...

Work: NFL, McDonald's.(Multicultural)(National Football League )(Brief article)
September 3, 2007... Byline: laurel wentz In Hispanic-targeted campaigns breaking this week, the National Football League and McDonald's Corp. are both targeting Latinos with creative they expect general-market audiences to appreciate too. The NFL spots,...

A single-platform player surviving in a multiplatform world; Pilot Group is eschewing Web 2.0 trends and focusing on its stable of e-mail newsletters-can that model last?(Digital)
September 3, 2007... Byline: ABBEY KLAASSEN aklaassen@adage.com One would expect every online publisher to be looking to add social networking to its business or adopt a widget to distribute content to the far reaches of MySpace. But the triumvirate of...

Media morph: Wi-Max.(Digital)(Brief article)
September 3, 2007... Byline: alice z. cuneo What it is: Wi-Max is a term you've likely been hearing a lot lately. Short for "worldwide interoperability for microwave access,'' it is your home or Starbucks Wi-Fi system set free. It's a far-reaching cable- and...

LIES, DAMNED LIES AND AD PREDICTIONS; Forecasters send us all into a tizzy, yet they're wrong as often as right.(News)
September 3, 2007... Byline: ANDREW HAMPP ahampp@adage.com We're not sure whether Nostradamus ever made a veiled prophecy about DVR penetration, but if so, he'd probably have been more spot-on than media forecasters as recently as 2003. That's the year...

Obnoxious ads for overpriced vodka leave an awful aftertaste.(Garfield's AdReview)(advertisements)(Radical Media)
September 3, 2007... Byline: Bob Garfield The new Grey Goose campaign, the first under Bacardi ownership, is technically flawless. It features sterling photography, strong photo composition and art direction, and in the TV spots, some of the best sound...

Push aimed at black women is a beautiful play by P&G.(News)(Procter and Gamble Co.)(Survey)(Brief article)
September 3, 2007... Byline: emily tan What you say: 63% - Procter & Gamble has introduced "My Black Is Beautiful," a campaign to make all black girls and women feel that way regardless of skin tone or origin-and, of course, to form a closer relationship with...

In this telenovela, even smooches have sponsors; 'Pecados Ajenos' is loaded with marketing partners, including Toyota, which backs replays of best kisses.(Multicultural)
September 3, 2007... Byline: LAUREL WENTZ lwentz@adage.com Marketers are using a coming telenovela to try several advertiser-friendly formats new to Spanish-language TV, from a sole-sponsored first episode to sponsored replays of the novela's best kisses....

MARKETING HIS BOOK IS A JOB TO DIE FOR; How do you get O.J.'s tome to sell? Simple-do nothing at all.(News)
September 3, 2007... Byline: CLAUDE BRODESSER-AKNER cbrodesser@adage.com Is there any juice left in The Juice? Recently, news broke that the families of Nicole Brown Simpson and Ron Goldman would square off on Oprah Winfrey's syndicated talk show to...

Work of the Week; HP: "What Do You Have to Say?".(Work)(Hewlett-Packard Co.)(Brief article)
September 3, 2007... Goodby, Silverstein & Partners, San Francisco Go on tour with Gwen Stefani: Transform her Harajuku Lovers into your own paper-doll entourage and print greeting cards, postcards, CD covers and music sheets from seven of Gwen's designs - it's...

Creativity Picks.(Work)(Brief article)
September 3, 2007... Interactive WAR CHILD CANADA: CAMP OKUTTA John st, Toronto Creative directors: Stephen Jurisic, Angus Tucker. Art directors: Stuart Campbell, Rob Trickey. Copywriters: Arthur Shah, Mia Thomsett. Production house: Soft Citizen....

AT&T: We have fewest dropped ca...(News)(Survey)
September 3, 2007... Byline: ALICE Z. CUNEO acuneo@adage.com Um, you know that fewest-dropped-calls claim? Never mind. After spending a big chunk of its massive $1 billion budget bludgeoning the American public with the message that it has the "fewest...

Dave disciples flip wigs over trendy Wendy; Despite seeming success of Saatchi campaign, the family Thomas fumes.(News)
September 3, 2007... Byline: EMILY BRYSON YORK And BROOKE CAPPS eyork@adage.com, bcapps@adage.com Dave's way was the wrong way. That's the bottom line for the marketing team at Wendy's, which says it is finally moving the sales needle with a quirky ad...

Engagement could hinder Hillary; Harris: Feelings, not poll numbers, best metric for predicting winner in '08.(News)
September 3, 2007... Byline: Jack Neff jneff@adage.com Engagement, or lack thereof, did in John Kerry in 2004, and it might do in Hillary Clinton in 2008. That's the conclusion from researchers at Harris Interactive, who have found that how people feel...

Rupert Street Journal isn't the only big deal that deserves analysis; Not up on the latest moves from Yahoo and others? Don't worry-Media Guy's here to sort it all out.(MediaWorks)
September 3, 2007... Byline: Simon Dumenco Nonstop brow-furrowing and chin-scratching about the media deal of the year-that one involving a certain business newspaper getting acquired by a certain Aussie media mogul-have become staples of the media-about-media...

Media players go after free-spending boomers; TV Land, host of websites try to cash out by building content for over-50 demo.(News)(Survey)
September 3, 2007... Byline: ABBEY KLAASSEN aklaassen@adage.com Seventy-five percent of U.S. wealth is in the hands of people aged 50-plus, boomers are the highest earners, there's a grandchild born every 20 seconds. Jerry Shereshewsky sits in a cramped...

Media Guy's Pop Pick: Microsoft's ZunePhone.(MediaWorks)(Brief article)
September 3, 2007... Byline: S.D. Yes, I'm mobile-obsessed this week (see above). But I can't resist calling attention to this cruel and clever fake commercial for the supposed ZunePhone: tinyurl.com/22t3d5. It pulls off a tricky feat: knocking Microsoft...

Honda dealers selling cars ... and new image; CASE STUDY: After push, SoCal consumers see salesmen as less sleazy.(News)
September 3, 2007... Byline: ALICE Z. CUNEO acuneo@adage.com Say, "car dealers''; think, "sleazy.'' That's been the association Americans have had for the past 30 years, according to Gallup polls that routinely lump dealers at the bottom of the...

News from AdAge.com.(Briefs)
September 3, 2007... NBC Universal and Apple are having a messy breakup. The New York Times reported the morning of Aug. 31 on a contract dispute between the two over the price of NBC Universal's programs on Apple's iTunes. NBC Universal wanted to charge more than...

Actually, you can get the light; Q&A: Longtime voice of Motel 6 discusses the lure of frill-free lodging.(News)(Tom Bodett speaks about his experience )(Interview)
September 3, 2007... Byline: KIMBERLY D. WILLIAMS kwilliams@adage.com Author and "All Things Considered'' commentator Tom Bodett has been the voice of Motel 6 for more than two decades. It was Mr. Bodett, in fact, who coined the budget chain's enduring...

Heineken Light: reviving franchise but missing sales goals.(News)(Heineken USA In.)
September 3, 2007... Byline: JEREMY MULLMAN jmullman@adage.com It's the most expensive import-beer launch in the U.S. market in history. It was supported by a $50 million first-year campaign, numbers equivalent to mainstream brew, and busted all...

Moet, rivals pour more ad bucks into bubbly; Champagne makers try to create year-round demand.(News)(Moet Hennessey S.A.)
September 3, 2007... Byline: JEREMY MULLMAN jmullman@adage.com Champagne advertising budgets are about to bubble over. Led by Moet-Hennessey's Moet & Chandon brand, the champagne category is transforming itself from a light-spending seasonal player to...

Watchdogs: Marketers are sidestepping U.K. ban on junk-food ads; Groups chastise Kellogg, others for using web to push sugar to kids and continuing to use cartoons.(The World)
September 3, 2007... Byline: EMMA HALL ehall@adage.com [london] U.K. regulators have clamped down on marketing junk food to children, but critics are howling that marketers are already finding ways around new government rules introduced July 1. In one...

Product recalls, financial schemes could spawn a new Ralph Nader.(Columns)(American business enterprises undergoes a sea of change)(Column)
September 3, 2007... Byline: Rance Crain the series of chinese product recalls, especially the Fisher-Price debacle, has the capacity to spawn a new Ralph Nader, according to the former Washington editor of Advertising Age, Stan Cohen, who was my first (and...

FASHION MARKETERS SEE GOOD-LOOKING AD OPTIONS ONLINE; Style sites' inventory makes advertisers rethink long-held allegiance to print.(News)
September 10, 2007... Byline: NAT IVES nives@adage.com Fashion advertising has provided perhaps the warmest haven for print publishers so far in the digital age, but the proliferation and steady improvement of fashion websites is starting to test the...

FAST-TALKING FRED OFF TO SLOW START WITH THIS EFFORT; ADREVIEW: First Thompson ad hindered by speedy speech.(Garfield's AdReview)(Fred Thompson )
September 10, 2007... Byline: Bob Garfield ADREVIEW: FIRST THOMPSON AD HINDERED BY SPEEDY SPEECH Fred thompson did not exactly rush to get into the Republican presidential race. He announced last week, as opposed to Rudy Giuliani and Mitt Romney, who...

We've thought about it: Carless ads push Hyundai upmarket.(Garfield's AdReview)
September 10, 2007... Byline: Bob Garfield A bit preachy. There. That's out of the way. It's about the worst thing you can say about the first brand campaign for Hyundai from Goodby, Silverstein & Partners, San Francisco. Now we can spend some time...

Marketing mix push by Parade ups stakes for media owners; Staid Sunday magazine boosts sales 20% for P&G, Kraft, Campbell.(News)(magazine, Procter & Gamble Co.)
September 10, 2007... Byline: JACK NEFF jneff@adage.com It turns out that Parade, the venerable, some might say frumpy, Sunday magazine inextricably linked to the struggling newspaper industry, is a return-on-investment powerhouse. At least that's what...

A pop quiz so easy even Jerry Lewis and illiterates could ace it; Let's see what you know about Britney's babies, an airline for Catholics and the immortal McLovin.(MediaWorks)
September 10, 2007... Byline: Simon Dumenco The kids are all heading back to school, which means it's a perfect time for one of my quarterly Media Guy Media Studies Pop Quizzes. Stop your groaning already! All books and papers off your desks-now! Britney...

HIDDEN PERSUASION OR JUNK SCIENCE? Fifty years after the publication of Vance Packard's classic, Mya Frazier asks whether 'neuromarketing' plays a real role in today's ad business.(News)
September 10, 2007... When a.k. pradeep landed in Madrid last week, his carry-on contained thousands of dollars of equipment he claims can do what no focus group or consumer survey has ever done: Tell a marketer what a consumer is thinking. The globe-trotting...

Trunk Monkey makes his triumphant return to TV.(Adages)(television)
September 10, 2007... Byline: Ken Wheaton It's not often that I wish I lived in the Portland, Ore., area. The place is full of nature and practically lousy with granola aficionados. But this week, I must admit that I wished I lived in the Portland area. Why?...

Before rushing into the future, consider the history of `Adland'.(Columns)(Adland: A Global History of Advertising)(Book review)
September 10, 2007... Byline: Jonah Bloom The trajectory of business over time might be undulating-booms and busts, mergers and breakups, flotations and privatizations-but is it really cyclical? Capitalism dictates growth, and the biggest companies have, in the...

Apple's core feeling sore after iPhone price slash; Influencers who are key to company's marketing effort alienated by move.(News)
September 10, 2007... Byline: ALICE Z. CUNEO acuneo@adage.com Normally an exemplary marketer in the right ways, Apple last week created a case study in alienating brand loyalists. The crisis began when CEO Steve Jobs announced plans to spread some...

DITCH LUNATIC WEB CONTENT CRAZES; BEYOND THE HYPE: The 10 most asinine trends online and why you should ignore them.(CMO Strategy)
September 10, 2007... Byline: MARK SIMON We all like to think that the crazy Wild West days of interactive experimentation are over, but the exact opposite is true: There are more harebrained, half-baked content schemes on the web than ever, and at least 90% of...

BMW X5; Overall: 74.(News)(advertisement review)(Brief article)
September 10, 2007... @@Headline: ''Our designers got the seven-year itch. And scratch they did'' scored fairly well on stopping power but did badly in all other areas, including news value, emotion and interest. visual impact: Mundane presentation in...

Tab Energy; Overall: 73.(News)(advertising review)(Brief article)
September 10, 2007... @@Headline: The headline does have stopping power and involves the target (young women) but doesn't have a clear message. And it's totally irrelevant to the energy positioning of the product. visual impact: The ad did...

Neutrogena Helioplex Suncare; Overall: 90.(News)(advertisement review)(Brief article)
September 10, 2007... @@Headline: Emphasis on stopping power and analysis of target market, but lower in "emotionality'' and news value. visual impact: The ad did well but was weaker than in other areas because of competing areas of focus. copy:...

Daily's Cocktails; Overall: 94.(News)(advgertusement review)(Brief article)
September 10, 2007... @@Headline: Almost perfect, but lacking a little on emotional connection, though the visual makes up for that. visual impact: Convivial atmosphere typical of liquor ads, but boosted by "huge presence of the attractive package,...

Neiman Marcus builds brand via ... YouTube? Luxury retailer takes over site's front page to show consumers its hipper side.(News)(Neiman Marcus Group Inc.)
September 10, 2007... Byline: ABBEY KLAASSEN aklaassen@adage.com What is one of the country's most high-end, trend-right department-store brands doing on a site best known for laughing-baby videos and teenage webcam musings? Oh, just building its future...

Nascar puts Toyota on fast track to heartland; Automaker gets into car races to sell trucks and be seen as part of 'fabric of America'.(News)(National Association for Stock Car Auto Racing Inc.)
September 10, 2007... Byline: JEAN HALLIDAY jhalliday@adage.com The squeals of protest sounded across Nascar.com's message board like a car burning rubber: Joe Gibbs Racing was dumping General Motors Corp.'s Chevrolet after 16 years and switching to Toyota...

Winning over the fans.(News)(Brief article)
September 10, 2007... Byline: jean halliday Toyota Motor Sales USA is reaching out to Nascar fans with a humorous campaign breaking this month online and on national TV during races. The big idea, created by Saatchi & Saatchi Los Angeles, Torrance, Calif.,...

Moses to lead brands into the land of content; Alliance founder creates entertainment-based shop with United Talent.(News)(Alliance's Jarrod Moses forms United Entertainment Group)
September 10, 2007... Byline: CLAUDE BRODESSER-AKNER cbrodesser@adage.com Moses has finally entered the Promised Land: Hollywood. A decade after founding the WPP Group-owned branding firm Alliance, president-CEO Jarrod Moses has left to partner with...

Want a quiet cup of coffee in Germany? Head to McDonald's; McCafe idea taking hold in Europe and Australia; now the marketer's serving gourmet java in Japan.(The World)
September 10, 2007... Byline: DAGMAR MUSSEY And LAUREL WENTZ dmussey@adage.com. lwentz@adage.com The most likely people to be found lingering at a McCafe sipping coffee are Europeans, Australians and, McDonald's Corp. hopes, maybe the Japanese. ...

To hold onto top CEOs, agencies must offer more.(TalentWorks)(chief executive officers)
September 10, 2007... Byline: GARY STOLKIN Most of my time is spent helping agency networks and their holding companies identify future CEOs, planning directors and creative directors who will build their businesses and deliver commercial success. And...

Marketers must adhere to single ad-spending standard.(Viewpoint)
September 10, 2007... When Procter & Gamble Co. recently said it would increase ad spending, it wasn't kidding. It boosted spending not only for 2007, but also for 2006, 2005, 2003, 2002 and 2001. This isn't new spending, of course. It's a new definition, found...

It was rubbish then and it's rubbish now.(News)(Critical essay)
September 10, 2007... Byline: George Parker in the first episode of the much-hyped AMC series "Mad Men,'' Don Draper, an ber-creative director, has a meeting with the research director. The only female in the building does something besides empty ashtrays and...

If I had been handling these crisis strategies ... Adage.com/smallagency: Eric Webber explains how Vick and Craig stumbled with their statements, and Doug Zanger describes what a really great sponge taught him about radio ads. For more opinion, insight and household-cleaning tips from our diarists, go online.(News)(Michael Vick and Larry Craig)
September 10, 2007... Byline: Eric Webber In the PR business, a crisis is something you plan for but hope to avoid. We all share the pain of our colleagues who have clients in tough spots. I have a confession to make, though: I get a certain amount of...

Conversation makes ads shine (like my bathroom!); adage.com/smallagency: Eric Webber explains how Vick and Craig stumbled with their statements, and Doug Zanger describes what a really great sponge taught him about radio ads. For more opinion, insight and household-cleaning tips from our diarists, go online.(News)(Michael Vick and Larry Craig)
September 10, 2007... Byline: Doug Zanger After 12 years of rousing successes and horrible gaffes in radio/audio content and advertising, I have managed to ascertain what, in my opinion, makes for a good ad in my medium: 1. Truth (duh) 2. Entertainment...

Latinos hot and bothered about the wrong image; adage.com/bigtent: In politics, the "big tent" refers to a party in which a unified ideology is exchanged for the clamor of many diverse voices. Ad Age's The Big Tent is a new blog devoted to the discussion of diversity in advertising, marketing and media.(News)(Advertising Age)
September 10, 2007... Byline: Laura Martinez When it comes to marketing and advertising, some issues are touchier than others. And judging from readers' responses to last week's posting, "An Inconvenient Mexican,'' stereotyping is a very touchy subject. ...

Why you can't ignore the AdColor Awards; adage.com/bigtent: In politics, the "big tent" refers to a party in which a unified ideology is exchanged for the clamor of many diverse voices. Ad Age's The Big Tent is a new blog devoted to the discussion of diversity in advertising, marketing and media.(News)(Advertising Age)
September 10, 2007... Byline: Carol Watson The deadline for the AdColor Awards, the first cross-industry coalition designed to celebrate and honor multicultural talent in advertising, media and marketing, was last week. The diversity of opinion on the value and...

Who's Asian and what it means for marketers; adage.com/bigtent: In politics, the "big tent" refers to a party in which a unified ideology is exchanged for the clamor of many diverse voices. Ad Age's The Big Tent is a new blog devoted to the discussion of diversity in advertising, marketing and media.(News)(Advertising Age)
September 10, 2007... Byline: Bill Imada i'm regularly asked by corporate marketers: Who is Asian-American? There never seems to be agreement on this topic, which makes it even more daunting for prospective marketers who really want to understand the mind-sets...

You wouldn't want to take up residence in `Kid Nation'.(News)(Brief article)
September 10, 2007... What you say: 58% - Half of CBS's top 10 advertisers as surveyed by Ad Age aren't buying its new reality series, "Kid Nation." And 58% of this week's respondents agreed with the defectors, saying that they would not consider a spot on the show...

Chevy's first Hispanic movie-integration deal spawns a hit; Panamax film featuring brand is one of biggest '07 box-office surprises.(News)(General Motors Corp. Chevrolet Motor Div.)
September 10, 2007... Byline: CLAUDE BRODESSER-AKNER cbrodesser@adage.com Leave it to an automaker to put the cart before the horse. Only a full week after the Spanish-language film "Ladron que Roba a Ladron'' was released did Chevrolet finally announce...

HERE'S WHY SOME PRINT ADS WORK AND WHY MANY COMPLETELY FAIL; Consultants say creative in mags is often bland, short on selling power.(News)
September 10, 2007... Byline: JACK NEFF jneff@adage.com Magazine ad pages have been down slightly this year, and newspaper revenues have been tanking. But the problem might not be the medium, the readership or even that pesky shift of reader attention and...

Accord action plan.(News)(Honda Accord)(Brief article)
September 10, 2007... Byline: jean halliday Honda's challenge: Launch the redone 2008 Accord to a target that isn't traditionally a big buyer of the midsize car. The solution: its largest-ever spending on a new model, emotional creative and media spending that...

Honda's in hot pursuit of Gen X; With all the boomers it can handle, automaker goes after new demo.(News)(Honda Motor Company Ltd.)
September 10, 2007... Byline: JEAN HALLIDAY jhalliday@adage.com It seems as if everybody is suddenly chasing boomers-but not Honda's Accord. With that demographic already firmly in hand, the brand is now turning its attention to Generation X. The move...

The Heat Index; Weekly rating (0-10) of sizzle and fizzle.(MediaWorks)(Brief article)
September 10, 2007... 8 Whoopi Goldberg Her first week as co-host of "The View" included her defense of Michael Vick and a sober Danny DeVito bearing a bottle of limoncello. 6 'Criminal Minds' CBS solves its Mandy Patinkin problem (the lead actor failed to...

A retailer hoping to sell more by offering less; Bath & Body cuts SKU number 40% in some stores after dismal quarter.(News)(stock-keeping units)
September 10, 2007... Byline: EMILY BRYSON YORK eyork@adage.com Limited brands took a bath this spring on one of its most popular concepts-Bath & Body Works, the specialty-personal-care chain that revolutionized the way Americans look at lotion. ...

Tell clients to stick it, then watch as new biz floods in.(News)
September 10, 2007... Byline: JEREMY MULLMAN jmullman@adage.com Who knew publicly telling a client to perform an anatomically impossible act on your way out the door could be so good for business? Cramer-Krasselt CEO Peter Krivkovich did precisely that...

Why winning Press was huge coup for Chrysler; Exec lauded as strategist, 'product guy' and dealer appealer-sans big ego.(News)(Chrysler LLC's Jim Press, Tom LaSorda)
September 10, 2007... Byline: JEAN HALLIDAY jhalliday@adage.com Chrysler didn't just gain Jim Press; it gained big-time credibility in Detroit and the marketing world. The high-profile hire of Mr. Press, 60, as president-vice chairman of the "new''...

SEEKING HIGHER ROI? BASE STRATEGY ON CUSTOMER EQUITY; BETTER MEASURE: Why CMOs need to pay closer attention to a new metric to focus investments on the most profitable actions.(CMO Strategy)(chief marketing officer)
September 10, 2007... Byline: ROLAND T. RUST There are many ways to invest marketing dollars to try to grow revenue, but how many of them really work-and how can we tell which ones will be profitable? Smart companies increasingly are realizing that...

Weighing in on Net Promoter.(CMO Strategy)
September 10, 2007... Byline: r.t.r Loyalty guru Fred Reichheld has proposed a number called the Net Promoter Score that can be used to measure the loyalty of a company's customers. This simple ad-hoc approach takes the responses to a firm's...

How staying cool became the hottest trend in Japan.(The World)
September 10, 2007... Byline: Dave McCaughan Can't sleep on those hot summer nights? Try getting a Nighty-Night Hug-a-Sheep. It's a sheep-shaped pillow that has a core made of a soft gel. You freeze the gel during the day, pop it inside your little sheep and...

Global highlight: U.K.'s Sky TV.(The World)(United Kingdom's Sky Television PLC advertisement)
September 10, 2007... Byline: emma hall Sky, the Murdoch-owned U.K. satellite TV network, is using the stark, ad-free landscape of Sao Paulo, Brazil, to promote its own ad-free movie channels. Mayor Gilberto Kassab's "clean-city'' law, banning what he...