Advertising Age articles from September 2006

Advertising Age archives from September 2006

People & Players.(Chronology)
September 4, 2006... Los Angeles: The Emmy Awards Entertainment Weekly hosts its fourth annual pre-Emmy event, sponsored by Revlon and LG, at restaurant Republic. (From l.) Stefani Cohen, media manager, Revlon; Tom Morrissy, associate publisher, EW; supermodel...

The ugliest battle in primetime: ABC, Univision both air remakes of hit telenovela.(Multicultural)
September 4, 2006... Who will win when English and Spanish-language versions of the same telenovela go head-to-head? 'Ugly Betty' What: English-language remake of hit telenovela "Yo Soy Betty La Fea" as one-hour weekly drama When: Thurs., 8 p.m. on...

A NEW KIND OF GROWTH AGENDA; how Cie Nicholson is cultivating pepsi's next marketing generation.(Chief Marketing Officer plays a vital role in developing talent)(Company overview)
September 4, 2006... Byline: Jennifer Rooney Cie Nicholson didn't join Pepsi-Cola North America with the thought that she'd someday become chief marketing officer. "I just didn't think that far ahead," says the 42-year-old head of the company's marketing...

From the Editor.(Point)
September 4, 2006... This issue of Point is devoted to that highly evasive but intensely critical component of marketing success: talent. It seems the stars have aligned to create an increasingly challenging environment for finding the people who will bring maximum...

Ad holding companies on brink of new order; WPP poised to overtake Omnicom by year's end; Interpublic could fall to 4th.(advertising industry)(Omnicom Group Inc.)(WPP Group PLC)(Interpublic Group of Companies Inc.)(Industry overview)
September 4, 2006... Byline: BRADLEY JOHNSON Imagine a new world order in advertising: WPP on top ahead of Omnicom, and Interpublic on the bottom, bested for the third spot by French arriviste Publicis. That could be reality before the end of the year. ...

Roaring 'People' expands the franchise; EXCLUSIVE: Newsstand darling 'Style Watch' to be published 10 times a year.(People Style Watch)
September 4, 2006... Byline: NAT IVES Teen people may be dead in print, but the People brand is still expanding: It has decided to turn its infrequent People Style Watch into a full-fledged, 10-times-a-year magazine starting in 2007. The move will thicken...

Quote.(Point)
September 4, 2006... He's passionate about building brands, like I am, and he's been very supportive of a lot of the new initiatives that I've brought to the table, such as a real push on developing talent within our organization.'' -Debra Kelly-Ennis, CMO,...

People.
September 4, 2006... David Parson, 40, to creative director, Omnicom Group's GSD&M, Austin, Texas, from associate creative director. Kitty Morgan to executive editor, Meredith Corp.'s Better Homes and Gardens, Des Moines, Iowa, from executive editor, Hearst...

FINDING A NEW VOICE.(Point)(Brief article)
September 4, 2006... One of the largest art museums in the nation recently hired The Paragraph Project to generate ideas for attracting younger visitors. As CEO Dan Carlton explains, the museum had to start thinking of itself as a cultural center. The firm...

Vodka, beer now rivals- at least Diageo thinks so; JWT grabs Smirnoff biz as brewers, spirit makers battle for same drinkers.(news)
September 4, 2006... Byline: MATTHEW CREAMER And JEREMY MULLMAN In a move that underscores the mounting rivalry between spirits and beer, Diageo has taken the unusual step of shifting global creative duties for its Smirnoff brand from Publicis Groupe's Bartle...

Affairs, deception ... advice?(My Network TV finds the going tough)
September 4, 2006... Byline: Claire Atkinson When Fox Stations Group and Twentieth Television held the My Network TV upfront in May, the presentation focused on the virtues of the telenovela genre, describing it as "without question the most epic success story...

P&G, J&J, Coke all flee 'Survivor'; Race format not to blame, they say.(Procter & Gamble)(Johnson & Johnson)(Coca Cola Co.)
September 4, 2006... Byline: CLAIRE ATKINSON The tribe has spoken-to the tune of $26 million-as Procter & Gamble, Johnson & Johnson, Coca-Cola, Home Depot, Campbell Soup and a brace of smaller spenders flee the "Survivor'' island following news that the CBS...

Amazon Top 10 Books on Business Talent; as of Aug 29, 2006.(Talent Management Handbook)(Brief article)
September 4, 2006... 1 The Talent Management Handbook: Creating Organizational Excellence by Identifying, Developing and Promoting Your Best People by Lance A. Berger and Dorothy R. Berger 2 The War for Talent by Ed Michaels, Helen Handfield-Jones and...

The stars at night ... are big and bright ...(briefs)(book on Texans)(release of music album)(book reviews)(Book review)
September 4, 2006... Byline: Ken Wheaton If you don't know how to finish that line it means you've probably never seen "PeeWee's Big Adventure'' and you most certainly don't work at GSD&M. For the curious, the stars at night are big and bright (clap, clap,...

SUMMER IN THE PARKS; `Ad Age' sends in the troops to test the customer experience.(Advertising Age)(Industry overview)
September 4, 2006... Byline: RICH THOMASELLI Shuttling a 5-year-old and a 2-year-old around to various theme parks and events for nearly the entire summer seemed like a great way for my wife and me to entertain our two boys-and an appropriate way to sample an...

Images of the Week; BAVARIA BEER: KesselsKramer, Amsterdam, Netherlands.(Advertising)(Brief article)
September 4, 2006... As a trend, the Metrosexual was declared dead this summer. Bavaria Beer, in a series of consecutive-page print ads, calls for a return to a world where men were men and bears were terrified. Where guys wrestled giant squids underwater. Escaped...

Latino mags prove they can serve niche online; 'Latina' and 'People en Espanol' sites grow rapidly.(latina.com)(peopleenespanol.com)
September 4, 2006... Byline: LAUREL WENTZ Hispanic magazines have lagged behind general-market titles in developing websites that do more than promote the print edition, but the two largest, Latina and People en Espanol, are catching up fast. Latina Media...

The CMOs of the Year.(The World)(Steve Sharp, Erich Stamminger, David Magliano)
September 4, 2006... Byline: emma hall Judges for the first "CMO of the Year" award, presented at the Sept. 1 "Global Marketing Summit" organized by Advertising Age and German trade magazine Horizont in Frankfurt, Germany, couldn't settle on just one. So they...

People.(appointments)(Brief article)
September 4, 2006... Kitty Lun to chairman-CEO, China, Lowe Worldwide, Shanghai, from general manager-executive creative director, China, Arnold Worldwide, Shanghai. Although those titles are new, Ms. Lun effectively succeeds Tim Hennessy, who left his post as...

The Week: Wal-Mart accused of false advertising.(The Week)
September 4, 2006... Opposition group Wal-Mart Watch, crying foul over two of the retailer's TV spots that broke last week in Tucson, Ariz., and Omaha, Neb., said it will file a formal complaint of false advertising with the attorneys general in both states. The...

FIND VALUE IN RESULTS YOU CANNOT MEASURE.(talent quotient)
September 4, 2006... Byline: Peter Arnell Got a phone call recently asking me to allocate half a person. Half a person. Was I being asked to commit a homicidal act? Did my caller have a dark side I didn't know about? Of course not. I was being asked to fulfill...

AdWatch.(Brief article)
September 4, 2006... Byline: Bradley Johnson TURNSIGNALS New business went on holiday in July, the slowest month this year for account moves, according to Bear Stearns' Alexia Quadrani. Interpublic scored first in July. Ranking year to date didn't shift....

Wade's Magic trick: Reach 3 multicultural groups with 1 agency.(People & Players)(ZMagic)
September 4, 2006... Byline: DAN LIPPE Russell Simmons. Keith Clink-scales. Magic Johnson. These are some of the individuals who've helped Barry Wade hone his marketing skills, and now Mr. Wade has joined Mr. Johnson and veteran adman Jordan Zimmerman at new...

Wal-Mart right to market to gays.(Viewpoint)
September 4, 2006... Embracing the gay market is a smart and savvy move for Wal-Mart. But what of self-righteous extremist groups that now feel betrayed? The right response: Ignore their vacuous threats. Wal-Mart's decisions to work with a gay-marketing agency,...

AN EMPTY STABLE; CORRALLING CRITICAL ANALYTIC TALENT REMAINS A CHALLENGE.(Point)
September 4, 2006... Byline: Erik Sherman Need an analytic-marketing role model? You can't get much better than Harrah's Entertainment. The casino and hotel operator tracks 80% of its revenue through a customer-affiliation card and can track much of that back...

You don't have to buy media to win; Events, sponsorship and package design eligible for honors at 2007 Effies.(News)
September 4, 2006... Byline: WILLOW DUTTGE A thoroughly untraditional marketing campaign can be effective too. So goes the thinking at the New York American Marketing Association, which is finally loosening its eligibility requirements for the Effie...

Stars needn't worry: Only Tom is in trouble.(News)(Brief article)
September 4, 2006... Byline: meredith deliso After Tom Cruise was dropped from Paramount last week, Ad Age wondered if it signaled a shift in celebrity culture. The majority of readers did not think so, citing Mr. Cruise's off-screen behavior and box-office...

Warner Bros. will do your marketing; EXCLUSIVE: Studio shifts into short-form, digital.(Warner bros is launching a landmark division)
September 4, 2006... Byline: T.L. STANLEY Warner bros., the powerhouse behind "E.R.'' and "Friends,'' is launching a landmark division designed to create short-form broadband and mobile content for marketers. Today everyone wants to be in the...

Clorox CEO promises in-store 'excitement'; Q&A: Former Coke prez Knauss discusses his ad plans for $4.6B company.(interview)(Interview)
September 4, 2006... Byline: JACK NEFF Cincinnati (AdAge.com) - In moving from president of Coca-Cola North America to chairman-CEO of Clorox Co., Donald R. Knauss, 55, moves to a marketer that might not have the cachet or the iconic status of Coke, but is a...

CEOs, expand your definition of 'CMO'.(companies need to rethink the way they recruit, train and develop chief marketing officers)
September 4, 2006... Byline: Scott Davis Two recent studies focused on the chief marketing officer's job should force management to rethink how future marketing leadership is both recruited and cultivated. The latest round of the oft-quoted Spencer Stuart...

Bavaria clobbers it home: Manly men drink beer.(Garfield's AdReview)
September 4, 2006... Byline: Bob Garfield Six months back, the AdReview staff was sitting alone in a Subway when we became acutely aware of two young guys at the next table, laughing at us. Actually, what they were doing was stifling laughter. Moments earlier,...

Late news.(General Motors wants better integration of advertising)(John Craven named CFO at American Media)(Nike ad campaign)
September 4, 2006... GM demands partners offer better integration [detroit] General Motors CEO Rick Wagoner is calling together the top executives of 25 top media companies Sept. 14 in New York to request better integration of GM advertising in broadcast and...

A STICKY SUBJECT.(Point)(Brief article)
September 4, 2006... Scientific measurement is seen as a threat to the standard operating procedure-the status quo. Consider the way many marketing campaigns are created. The business identifies a need for marketing. Marketing engages the agency, and together they...

Culling the weak is tough, but necessary for business survival.(Viewpoint)
September 4, 2006... Byline: Scott Donaton It would be great if more magazines went out of business in the coming months. And more websites were shut down, TV shows yanked off the air, newspapers folded and radio programs unplugged. The media landscape needs...

Cie Nicholson's path through Pepsi.(Brief article)
September 4, 2006... 1997 Joined as director of innovations in the food-service division 2000 Named director of marketing, Mountain Dew 2001 Named VP-Mountain Dew 2002 Named VP-flavors 2003 Named VP-noncarbonated beverages 2005 Named senior...

FINDING POSTMODERN MARKETERS; Applicants may beat a path to the Googleplex, but only the smartest and techiest make it inside.(Point)
September 4, 2006... Byline: Sarah Mahoney Pepsi's approach to hiring and developing marketing talent has roots that are decades old. But what of today's younger companies-those that have come about in a new era of business and technology? How do they vet...

Required Reading; The books influencing how marketing leaders think about their business.(Point)(Moneyball)(SEObook.com)(Freakonomics)(Brief article)(Book review)
September 4, 2006... Catherine Muriel CMO, E-Loan Moneyball, by Michael Lewis "Illuminates the value of analytics and how you can apply these tools to everyday marketing and business decisions.'' SEObook.com, by Aaron Wall "Demystifies organic search...

Out of site at AdAge.com.(Viewpoint)(EBay's deals with Yahoo and Google)(branding)(Brief article)
September 4, 2006... As seen on NYTimes.com EBay doubling down with Yahoo, Google deals EBay sellers were already getting their panties in a bunch because eBay began inserting Yahoo search-marketing ads into U.S. search-result pages this past July-in...

The World: Motorola taps singer for 'cool' in China.(Motorola Corp hired Jay Chou )
September 4, 2006... [beijing] Motorola Corp. hired Asian pop star Jay Chou as its brand ambassador in Greater China to promote its music platform launched earlier this year and boost Motorola's image among young Chinese trendsetters. The partnership with Mr....

All inside Penney's $430 mil love affair; BEHIND THE SCENES: How retailer's CEO was wooed, wowed by Saatchi.(News)
September 4, 2006... Byline: MATTHEW CREAMER And MYA FRAZIER Love was in the air this spring for Kevin Roberts and JC Penney. It all began aboard a corporate jet early in the season when Penney Chief Marketing Officer Mike Boylson heard about his boss's new...

Cold wind blowing in Chicago.(.C. Penney Corporation Inc split with DDB Worldwide)(Brief article)
September 4, 2006... Byline: jeremy mullman JC Penney's decision to split with DDB, Chicago, after six years is the latest big blow in a brutal 12-month stretch for Windy City agencies. The last year has seen more than $1.5 billion of ad billings shift...

The mind of an A-Level CMO; What it takes to maintain residency in the C-suite.(Point)
September 4, 2006... BRAND-BUILDER TO BUSINESS-BUILDER Complacency with brand stewardship, close-in product innovation and single-digit growth doesn't cut it in 2006. Today's "A'' marketing talent leverages existing brand assets, develops new assets, and...

THE BASICS OF BEING THE BEST; Fancy yourself an indispensable CMO? be sure you measure up to new standards.(Point)
September 4, 2006... Byline: Carlos Cata And Bruce Robertson How did the network-TV execs overlook corporate America's A-level marketing talent in their spate of summer reality shows? Didn't they grasp the ratings potential of "Last CMO Standing''? They...

Cheerios ads on milk: Why didn't you think of that?
September 4, 2006... Byline: STEPHANIE THOMPSON General Mills is launching a direct attack on Kellogg's $142 million Froot Loops franchise-and it's doing so from the dairy case. The second-place player in the $6 billion cold-cereal category is taking on...

Taco Bell tries to solve its Hispanic conundrum; Chain struggles to reach demo; analysts claim the problem is the product.(Multicultural)
September 4, 2006... Byline: KATE MACARTHUR Taco Bell's fast-food version of Mexican food isn't playing very well with Hispanics, who contributed just a half-percent to the company's same-store-sales gain of 7% in 2005, despite making up 20% of Taco Bell's...

THIS IS THE AVON LADY... ON STEROIDS; Brand prophets party hard to spread the word for favorites such as TiVo and 'Fear Factor'.(News)(company called House Party)
September 4, 2006... Byline: ABBEY KLAASSEN Think of it as Tupperware 2.0. In May, Heidi Aberi pulled together 35 friends for a party. The group was too large to fit in her house, so she decorated the gym of the Rochester, N.Y., school where she works as a...

DIDN'T THINK YOU WERE A GAMER? According to Nintendo's new marketing approach, everyone is.(News)
September 4, 2006... Byline: BETH SNYDER BULIK After years of targeting gamers glued to their couches and controllers, Nintendo has a whole new game plan. It's going after everyone from kids who play casually to grandparents who've never played at all. ...

Who's at the controller.(News)(Brief article)
September 4, 2006... Byline: Source: Parks Associates Power gamers: Hard-playing traditional group represents 11% of market but accounts for 30 cents of every dollar spent on retail and online games. Social gamers: Spend slightly less and play fewer hours...

Homeless of Richmond getting a solid first step back.(People & Players)(Healing Place)(Dean Jarrett helping recovering addicts and homeless people )
September 4, 2006... Byline: Patricia Riedman The other morning Dean Jarrett, senior VP-marketing communications at the Martin Agency, left his Richmond, Va., office and drove five minutes to a halfway house, like he often does, where he was rushed into a back...

NIKE AIR MAX: 'DEFY'.(Work)(Brief article)
September 4, 2006... The Nike Air Max spot "Defy'' by Wieden & Kennedy, Amsterdam, Netherlands, captures the moment when athletes in various sports appear to challenge the law of gravity. The spot will run in Europe, Latin America and Canada.

Contributing... Darryl Estrine.(Point)
September 4, 2006... Photographer Darryl Estrine's powerful images of executives have literally made us look good. A native Californian who now calls New York home, Mr. Estrine has shot photography for TV and cable networks as well as for advertisers. For this...

Media Guy's Pop Pick: Mansueto's comeback kids; Our columnist's current media obsession.(MediaWorks)(Brief article)
September 4, 2006... Byline: Simon Dumenco For the longest time I passionately hated Fast Company-in fact, I've ridiculed it in print over the years for its lame, cheerleaderish "Brand Called You'' take on business-and I generally ignored its sibling, Inc....

Heat Index; Weekly rating (0-10) of sizzle & fizzle.(MediaWorks)(Brief article)
September 4, 2006... 8 Weinstein Co. Producers make new run at moguldom, acquiring a slice of cable arts channel Ovation. Together with snooty social-networking site asmallworld.com, the brothers are cornering the East Coast intelligentsia niche. 6 `Jane' Mag...

Why Hollywood studios are upending spending; Billions in play as Lions Gate, Fox seek future-forward media agencies.(News)
September 4, 2006... Byline: T.L. STANLEY And ALICE Z. CUNEO The rapidly evolving media landscape is shaking Hollywood as two major film studios put their hefty media accounts into review and another hires-and dumps-its agency in less than six months. As...

Subscription survivor? Napster tries for rebirth; Service continues to rely on members; innovates in effort to chase after iTunes.(News)
September 4, 2006... Byline: GAVIN O'MALLEY Maybe cats really do have nine lives. At least that's the hope at Napster, the file-sharing service identified by its headphone-wearing feline logo. It's trying for a rebirth-again-despite being outdistanced by...

I'm Google's little bitch! (My life as an open book).(MediaWorks)
September 4, 2006... Byline: Simon Dumenco first, let me state that I've given my life over to Google of my own volition. I was not coerced, nor was I under the influence of any controlled substances when I gave my life over to Google. Still, I've done it, and...

Levitt's 'Marketing Myopia' now applies to media, agencies.(Viewpoint)
September 4, 2006... Byline: Rance Crain In 1960, the year I graduated from college, the late Ted Levitt published an article in the Harvard Business Review titled "Marketing Myopia.'' In it, he criticized U.S. companies for taking an overly narrow view of the...

Tale of the Tape: Taco Bell vs. Chipotle.(News)
September 4, 2006... After years of domination, Taco Bell is on the defensive against chains such as Chipotle Mexican Grill, which has shot from relative obscurity to No. 2 in just a few years. And while a strict comparison isn't strictly fair, we're not the only...

Creativity's AdCritic.com PlayList.(The Week)
September 4, 2006... Byline: Teressa Iezzi A monthly guide to the songs behind the spots. To see these commercials, and hear their soundtracks, visit www.adcritic.com/music Apple "Acoustic" Bob Dylan lends his voice to iPod. Agency:...

Almost Pepsi.(Point)(Brief article)
September 4, 2006... Other companies proficient at cultivating marketing talent and developing general managers, according to Michael Feiner, professor of management at Columbia Business School and author of "The Feiner Points of Leadership'' (Warner Books): ...

TAPPING THE BRILLIANCE OF AD HOC EXPERTS; Dan Carlton.(Point)(Interview)
September 4, 2006... Byline: Jennifer Rooney As CEO of the Minneapolis-based Paragraph Project, six-year agency veteran Dan Carlton, 29, has the luxury of letting gut thinking rule when assembling distinctive teams of individuals to brainstorm ideas for...

Exclusively online; The Lost Art of Mentoring.(Point)(Brief article)
September 4, 2006... It's a tough world out there. Young professional talent is increasingly in short supply. Attracting, training and growing young professional talent is the key to the future success of any intellectually driven enterprise-including advertising...

On the Hunt; Tips for building out your marketing team.(Point)
September 4, 2006... Low unemployment and baby boomers' looming retirement are shrinking the talent pool. Add in the explosion of new media and the globalization of commerce, and today's marketers must take on broader responsibilities. Sean Bisceglia, president of...

Snapshot: Hire education; Academic hotbeds of tomorrow's marketers.(rankings of Top Business Schools )(Brief article)
September 4, 2006... Byline: Source: "The Wall Street Journal Guide to the Top Business Schools 2006" Top 10 business schools for marketing, according to more than 3,000 recruiters who participated in The Wall Street Journal/Harris Interactive survey in 2004...

Pepsi's hall of fame.(appointments)(Brief article)
September 4, 2006... Brenda Barnes Then: President-CEO, Pepsi-Cola North America Now: President-CEO, Sara Lee Corp. Abelardo Bru Then: Vice chairman, PepsiCo and chairman-CEO, Frito-Lay Now: Board member, Kimberly-Clark Corp. William C....

Latino mags prove they can serve niche online; 'Latina' and 'People en Espa[currency]ol' sites grow rapidly.(latina.com )
September 4, 2006... Byline: LAUREL WENTZ Hispanic magazines have lagged behind general-market titles in developing websites that do more than promote the print edition, but the two largest, Latina and People en Espa[currency]ol, are catching up fast. ...

Coke, Nestle take aim at Starbucks; Bypass baristas to steal share in premium-hot-beverage business.(News)
September 11, 2006... Byline: KATE MACARTHUR Coca-cola co. and Nestle want to sideline Starbucks, or at least its baristas. The global beverage players are targeting the $6.4 billion java giant with two new foodservice concepts credited with creating...

The more things change ...(MediaWorks)(Brief article)
September 11, 2006... Byline: Ann Marie Kerwin Ah, the mysterious power of MySpace. With one well-timed acquisition, Rupert Murdoch moves back up to the top of the heap of Vanity Fair's New Establishment list, which picks the "thinkers, owners, creators and...

MySpace vs. eBay? Site leaps into e-commerce; Social-network titan tries music-downloads, more.(News)
September 11, 2006... Byline: GAVIN O'MALLEY Myspace, News Corp.'s star social-networking site, is under pressure to come up with a revenue-generating business model. It's already ramped up advertising and now is tapping into the $50 billion online-shopping and...

Heat Index; weekly rating (0-10) of sizzle and fizzle.(Brief article)
September 11, 2006... 9 Suri Cruise Her first official public portrait was shot by Annie Leibovitz, and she poses for Vanity Fair for free. Take that, Shiloh. 7 Katie Couric Her opening night wins "CBS Evening News'' its first ratings race in four years. Now if...

Boring and banal: That's a pretty good fit for Lee.(Garfield's AdReview)(Arnold Communications, Boston's Lee jeans advertising campaign)(Column)
September 11, 2006... Byline: Bob Garfield Here's to mediocrity. Here's to cliche, to banality, to playing it safe. Here's to milquetoast and pablum and a cup of weak tea. Here's to the courage to be craven, to foster a sense of self so strong that you're...

Late News.(Sony Ericsson Mobile Communications awards account to Saatchi & Saatchi)(Mars appoints Todd Lachman)(USA Network U.S. Open ratings up)
September 11, 2006... Sony Ericsson taps Saatchi for global biz [new york] Sony Ericsson Mobile Communications awarded its global creative account to Publicis Groupe's Saatchi & Saatchi, London, according to executives familiar with the review. Sony Ericsson...

Agency chief is hammering out a sideline as a smithy.(People & Players)(Michael Stelzer, president of Marlin Co.)(Narrative biography)
September 11, 2006... If you liken Michael Stelzer's idea of fun to hell, you wouldn't be too far off the mark. The temperature climbs into the "thousands of degrees'' when Mr. Stelzer fires up the coal forge in his backyard barn and immerses himself in one of...

Your brand on Wikipedia.(Digital)(Column)
September 11, 2006... Byline: steve rubel Question to marketers: Do you know what Wikipedia says about you? Last year Home Depot spent over a half a billion dollars on measured media, according to TNS data. The money was well spent-Google Trends shows that...

Wireless giants leap into third-screen marketing; Sprint, others finally open to advertisers their mobile-web home pages.(Digital)
September 11, 2006... Byline: ALICE Z. CUNEO The newest players in mobile advertising are familiar names: Sprint, Verizon and Cingular. The carriers, after years of resistance, are opening their mobile-phone services to advertising. Sprint Nextel this...

Mobile: What to watch in 2007.(direct marketing)(Brief article)
September 11, 2006... Byline: alice z. cuneo The landscape is fast-evolving. Ad Age details the big trends as PriceWaterhouseCoopers sees them. Coupon clipping: Consumers are open to mobile advertising but it must be permission-based and marketers must give...

GM to sellers: We demand better bang for our $4.4B; Summit with media titans pushes integration.(News)(General Motors Corp.'s first Media Partner Summit)(Brief article)
September 11, 2006... Byline: JEAN HALLIDAY A who's who of media titans-likely armed with reams of ideas and plans-will descend on New York's Lincoln Center this week to court the company that wields $4.4 billion in marketing spending. The invited guests to...

Image is everything; How Tom Freston squandered Viacom's fast-growth rep on Wall Street while CBS became a digital darling.(News)
September 11, 2006... Byline: ABBEY KLAASSEN And CLAIRE ATKINSON The day the world found out Tom Freston was no longer in charge of Viacom, CBS CEO Leslie Moonves and his top PR guy, Gil Schwartz, were very publicly lunching at Michael's in midtown Manhattan....

McD's hunts for marketing chief; EXCLUSIVE: Braces for Lamar's eventual exit.(News)(Bill Lamar)
September 11, 2006... Byline: KATE MACARTHUR Executives are jockeying for a plum marketing job: chief marketing officer of McDonald's USA, commanding a $728 million budget. The company is searching for a successor to Bill Lamar, the highly respected 22-year...

Omnicom flies solo on diversity; Holding company splits with rivals, could still face public hearings in NYC.(Omnicom S.A.)(New York City)
September 11, 2006... Byline: MATTHEW CREAMER And LISA SANDERS A landmark agreement to improve diversity on Madison Avenue could shunt the potentially embarrassing issue into the background for everyone but the industry's largest player-Omnicom Group. ...

Images of the Week; WORLD TRADE CENTER MEMORIAL FUND: TBWA/Chiat/Day, New York.(Work)(Photograph)
September 11, 2006... Pro bono campaign to help build the Memorial and Museum at Ground Zero. Executive creative director: Gerry Graf. Creative director: Anthony Sperduti. "FDNY" and "Flag" Art director: John Clement. Copywriter: Dan Giachetti. "FDNY" photographer:...

Innovate, but do it for consumers; Paul Bennett, creative director at Ideo, explains why the most inventive organizations listen to customers-and then involve them in the creative process.(Redefining Creativity)(Interview)
September 11, 2006... Byline: TERESSA IEZZI Creativity and innovation have been touted as the things that will ultimately make the most difference to a company's growth. Do you get the sense that most major companies get that, or is it just another trendy thing...

The true brand architects; Frank Gehry (standing) and Peter Arnell have long professed that a marketer's building should also be its best billboard. Corporate America might finally be ready to listen.(Redefining Creativity)
September 11, 2006... Byline: MATTHEW CREAMER About a decade ago, Warner Bros. executives approached Frank Gehry about transforming the Times Square building famous for the ball that drops every New Year's into a flagship building for the entertainment company....

There's no Wiki that'll help you get through this exam.(MediaWorks)(media pop quiz)(Column)
September 11, 2006... Byline: Simon Dumenco Yes, somehow another three months have elapsed-which means it's time for the quarterly Media Guy Media Studies Pop Quiz. All books and papers off your desks now! Tom Freston was forced to resign as CEO of Viacom...