Advertising Age articles from September 2002

Advertising Age archives from September 2002

The Player: Making data more relevant at Wunderman, byte by byte; MacLean aims to globalize shop's strategies.(People & Players)(Brief Article)
September 2, 2002... Byline: CARA B. DIPASQUALE Zimbabwean-born Clive MacLean borrowed an African expression to characterize his new role at Wunderman Worldwide: ``It's like eating an elephant. You can't eat it all at once, but you eat it bite by bite.'' ...

Brady's Bunch.(People & Players)(Brief Article)
September 2, 2002... Byline: James Brady Permit me to ``disbelieve'' that E! Entertainment exec who claimed on TV the other night to insist they're ``proud'' of their Anna Nicole programming. They're making a buck, maybe. But ``proud''? I'm receiving more...

MLB sponsors spared strike.(News)(Brief Article)
September 2, 2002... Byline: RICH THOMASELLI Major League Baseball's marketing and media partners breathed a collective sigh of relief Aug. 30 after a strike was avoided, but critics say baseball still has to polish its sullied image. ``Baseball has a...

Magazines pay price of TV recovery.(News)(Brief Article)
September 2, 2002... Byline: RICHARD LINNETT The unexpectedly strong TV upfront market was good news for that segment and viewed by some as the beginning of a media rebound. But leading media buyers predict TV's boon will leave less money for other media, and...

Food: Eat, run/run, eat.(Pop Culture)(Brief Article)
September 2, 2002... Byline: Stephanie Thompson Portability continues to be the hottest trend among food marketers. Already-convenient products such as canned soup and cereal are getting 21st century makeovers for the increasingly on-the-run consumer. ...

The Biz: 'Biography' ages, but aims young.(MediaWorks)(Brief Article)
September 2, 2002... Byline: David Goetzl A&E executives realized last year its signature show ``Biography'' needed some moxie. After 14 years, the documentary had become somewhat stodgy and plodding. And if it didn't appeal to the MTV generation, even the...

Late News.(Brief Article)
September 2, 2002... Masters cancels sponsors; feuds with women's group [AUGUSTA, GA.] Coca-Cola Co., IBM Corp. and Citigroup lost their sponsorships of the 2003 Masters golf tournament as Augusta National Golf Club, in a surprise announcement Aug. 30, said it...

Spots for 7-Eleven's new eats good but not quite heavenly.(Garfield's AdReview)(Brief Article)
September 2, 2002... Byline: Bob Garfield First of all, our heartfelt congratulations to Southland Corp. In case you missed this item on the evening news, 7-Eleven's new line of Big Eats deli sandwiches has been awarded the American Tasting Institute's...

Beef makers put freeze on ads for butcher aisle; After hefty outlays, Tyson, others shelve nat'l branding plans.(News)(Brief Article)
September 2, 2002... Byline: STEPHANIE THOMPSON A supermarket aisle that held great promise for major food marketers as an untapped branding opportunity, the butcher's case, is being abandoned-at least for the short term-by beef producers who invested heavily...

Wyeth shops FluMist DTC acc't.(News)(Brief Article)
September 2, 2002... Byline: LISA SANDERS and DAVID GOETZL Wyeth is conducting a review on a direct-to-consumer account for a flu vaccine, FluMist, that could replace the annual flu shot for some people. Spending is difficult to pin down and will likely...

People.(People & Players)(Brief Article)
September 2, 2002... Michael Malone to senior VP-marketing, Sony Corp.'s Sony Pictures Consumer Products, Los Angeles, from senior VP-retail marketing, News Corp.'s 20th Century Fox Filmed Entertainment. He succeeds Michael Peikoff, who left the company to pursue...

Creative; A 34-year-old New Yorker.(Pop Culture)(Brief Article)
September 2, 2002... Can't live without this tech tool: Keyboard for Palm Pilot-``world's lightest laptop''; Power Mac G4 Books, magazines on the nightstand: ``The Highly Sensitive Person,'' by Elaine N. Aron; ``Guns, Germs & Steel,'' by Jared...

The Week.(Briefs)(Brief Article)
September 2, 2002... `Seventeen' to get new editor Elizabeth Crow, newly installed exec VP-editorial director for Primedia's consumer magazine group, is already making her mark. Last week, after not quite a year's tenure, Ann Marie Iverson, Seventeen editor in...

Aeropostale ad: latest mini-film; Two-and-a-half-minute spot to debut on MTV; logo appears last.(News)(Brief Article)
September 2, 2002... Byline: ALICE Z. CUNEO Joining the content-commerce convergence trend, retailer Aeropostale will launch its first advertising campaign via a two-and-a-half-minute short film on Viacom's MTV. Called ``Backseat,'' the film is part of an...

Media audit's time is come; Diligence, not deceit, is the issue; clients seek reassurance.(Viewpoint)(Brief Article)
September 2, 2002... Byline: ERWIN EPHRON First Enron, then WorldCom. ``Irregularities'' breed an oversight mentality, and in our little corner of the business world, media auditing, long held at bay by the advertising agency giants, is about to break down...

In defense of media theory: practice, study must be linked.(Viewpoint)(Brief Article)
September 2, 2002... Byline: Randall Rothenberg In a smackdown at Columbia University's graduate school of journalism, communications theory is taking quite a whack from the communications practice. The combatants ought to seek counseling. Only a happy...

Food makers weigh in with ads.(obesity issues)(News)(Brief Article)
September 2, 2002... Byline: Kate MacArthur ``It's not our fault.'' That appears to be the undercurrent of some campaigns from food marketers amid the flap over fat. Promotions from Coca-Cola Co. and PepsiCo put some of the blame on sedentary lifestyles....

Cars: Dream wheeling.(upcoming new vehicles)(Pop Culture)(Brief Article)
September 2, 2002... Byline: Jean Halliday Car and truck buyers will have a slew of new nameplates to consider. Among the new 2003-model sports cars: Nissan North America's 350Z and BMW's Z4 roadster. Cadillac's XLR shows up in spring 2003 as a 2004...

Exclusive: McD's sets `radical' plan to grow sales; Vegas meeting this week.(McDonald's Corp.)(News)(Brief Article)
September 2, 2002... Byline: KATE MACARTHUR McDonald's Corp. will hold hastily planned meetings this week in Las Vegas to rally its U.S. operators and employees around an ``aggressive action plan'' to accelerate the chain's stalled turnaround efforts. Some 350...

Media Executive; A 30-year-old New Yorker.(Pop Culture)
September 2, 2002... Tech toy can't live without: Nokia 6300 Series phone Books, magazines on the nightstand: ``Bel Canto,'' by Ann Patchett; ``Inner Game of Golf,'' by Tim Gallwey; Lucky Favorite Web sites: Mediabistro, hotornot ...

Ace ads on 'MNF' starring Madden blur content line; Goodby spots spoof sportscaster's role; critic asks, 'Where do you draw the line?'.(Ace Hardware, Monday Night Football, John Madden; Goodby, Silverstein and Partners)(News)(Brief Article)
September 2, 2002... Byline: ALICE Z. CUNEO In the latest example of a marketer blurring the line between advertising and programming, Ace Hardware will roll out two spots designed to lead viewers to think they are watching ``Monday Night Football''...

The Buzz.(Puma shoes product placement; ESPN sportscasters)(MediaWorks)(Brief Article)
September 2, 2002... Shoe marketer Puma has little problem getting about as much product placement as it wants-gratis. The reason: Puma's largest shareholder is New Regency Enterprises, which is involved in the production of Fox hits ``Malcolm in the Middle'' and...

Sam Adams unlikely to be hurt by scandal; Antics could actually boost brewer's youthful image.(Boston Beer Co.)(News)(Brief Article)
September 2, 2002... Byline: HILLARY CHURA In an era of lewd humor and bored consumers, Boston Beer Co. may prove American marketers who stumble between audacious and awful are not so clumsy. The brewer's involvement in the three year old ``Sex for Sam''...

Marketer; A 30-year-old Chicagoan.(Pop Culture)(Brief Article)
September 2, 2002... Can't live without this tech tool: Sony VPD-MX10 Micro- portable Projector: ``Anyone who has hit the road with a presentation knows this is a lifesaver.'' Books, magazines on the nightstand: ``The Lovely Bones,'' by Alice Sebold;...

Account-side executive; A 29-year-old New Yorker.(Pop Culture)(Brief Article)
September 2, 2002... Tech toy can't live without: Research in Motion's BlackBerry Books, magazines on the nightstand: ``Brain Surgery for Suits: 56 Things Every Account Person Should Know,'' by Robert Solomon; ``Hey, Whipple, Squeeze This,'' by Luke...

Adages; On Ogilvy's omnibus: The writer is not a moron.(Briefs)(Brief Article)
September 2, 2002... Byline: Richard Linnett Attention book collectors, Adages has selected two volumes for its prestigious Adages Book Club hit-list this month. Unfortunately, you can't get either in your local bookshop. They're not for sale. Scribners has...

Spots: Aflac.(by Kaplan Thaler Group)(News)(Brief Article)
September 2, 2002... The Aflac duck has a hard time being heard over mechanics' drills and a truck's horn in a new spot from Bcom3 Group's Kaplan Thaler Group. Copywriter: Tom Amico. Art director: Eric David. See the ad at AdAge.com QwikFIND aan93a.

As fat fight rages, Frito battles back; Ads, tie-ins focus on healthier snacks to quiet critics.(Frito-Lay)(News)(Brief Article)
September 2, 2002... Byline: STEPHANIE THOMPSON As public outcry grows over epidemic obesity and the role fast food and fatty snacks play, Frito-Lay is going on the offensive with a barrage of new, lower-fat products endorsed by the father of aerobics and...

Red Lobster shifts creative to boost 'emotion quotient'; 'Go Overboard' humor didn't deliver 'core idea'.(News)(Brief Article)
September 2, 2002... Byline: KATE MACARTHUR Red Lobster is ditching its two-year-old marketing theme after canning spokesman Chef Ned. The change, a year after Mark McCallum's July 2001 arrival as exec VP-marketing, comes even though its ``Go Overboard''...

Kool tries card-playing promo.(Brown and Williamson Tobacco Corp. brand)(News)(Brief Article)
September 2, 2002... Byline: CARA B. DIPASQUALE Brown & Williamson Tobacco Corp.'s flagship brand has a new promotion, the ``Play on the House Spades Slam'' card tournament, aimed at Kool's urban franchise. The 16-city tour begins Oct. 2 in Baltimore and will...

Mercedes E-Class gets an early start.(News)(Brief Article)
September 2, 2002... Byline: JEAN HALLIDAY Mercedes-Benz USA will launch its newest generation E-Class sedan with a $35 million big bang starting Sept. 23 on national broadcast and cable TV. But the automaker is already running the first of three 60-second...

Work 9.2.02; Images of the week.(Work)(Brief Article)
September 2, 2002... The Gap brings back its ``For every generation'' tagline in a print campaign from Laird & Partners, New York, featuring pop-culture icons ranging from Lauren Hutton to Whoopi Goldberg. Creative director: Trey Laird. Photographer: Mikael Jansen....

Sony rolls cinematic PS2 push; 'Signs' trailer is part of $250 million effort for PlayStation2 line.(News)(Brief Article)
September 2, 2002... Byline: TOBI ELKIN Sony Computer Entertainment America this week launches a 60-second cinema trailer for its PlayStation 2 video-game console. The trailer, which will run in 875 theaters and on more than 5,000 screens, is part of a $250...

Editorial: Riding wild side at Boston Beer.(Viewpoint)(Brief Article)
September 2, 2002... Radio shock jocks ``Opie and Anthony'' got fired. New York's WNEW-FM, owned by Viacom's Infinity Broadcasting Corp., is in serious hot water with the Federal Communications Commission. Boston Beer Co. Chairman Jim Koch, who chose to link...

Why the ad community needs Saturn ad to succeed.(Viewpoint)(Brief Article)
September 2, 2002... Byline: Stefano Hatfield Here's a column about that most unfashionable of topics for a modern advertising magazine: a TV commercial. It's a brilliant one at that: the new spot for General Motors Corp.'s Saturn cars from Goodby, Silverstein...

Event marketing seeks measurement; Trade group formed to discuss a system to rate ROI for events.(News)(Brief Article)
September 2, 2002... Byline: KATE FITZGERALD Event-marketing professionals are joining forces to seek methods of measuring the cost and impact of marketing through events, mobile marketing and trade shows. Executives from event-marketing companies...

Note to Carson Daly, Jon Stewart:.(Pop Culture)(Brief Article)
September 2, 2002... Ad Age Soothsayers' 10 trends and anti-trends to watch for this fall: * The fake alarm clock noise in commercials. That trend needs to end * Partially faded jeans, multicolored hair * Total beige immersion * Gender role...

Tech: Wireless devices gain momentum.(Pop Culture)(Brief Article)
September 2, 2002... Byline: Tobi Elkin A raft of sleek new handheld devices promises to excite and entice even the most die-hard Luddites this fall. Take Panasonic's portable SV-SD50 e-wear player ($49.95) thatgives music fans the ability to play up to 30...

Eats: Cheap combos.(Pop Culture)(Brief Article)
September 2, 2002... Byline: KATE MACARTHUR In the Fast-Food category, discounting will hit a fever pitch this fall when Burger King launches its 99[cent] BK Value Menu. Pizza category leader Pizza Hut is prepping a deep-dish pie called The Chicago Dish...

Mooning over Miami.(Pop Culture)(Brief Article)
September 2, 2002... Byline: Wayne Friedman Looking for the next hot TV program this fall? All roads point to the heat of Miami. An informal consensus of top media agency executives points to CBS' new show, ``CSI: Miami'' as the best chance of 38 new...

What's hot in Pop Culture.(Pop Culture)(Brief Article)
September 2, 2002... More than 300 hipsters shared their views for Ad Age's Pop Culture Survey on topics ranging from which new TV shows will bomb to what tech toys they couldn't live without. To bring these results to life, we created four composite characters...

Beauty: Grooming guys.(Pop Culture)(Brief Article)
September 2, 2002... Byline: Jack Neff UNILEVER's $90 million launch of Axe, the deodorant aimed at urban males, will dominate the beauty and skincare category for the fall. Another new entry into this booming category is Beiersdorf's Nivea for Men, a skincare...

The Ad Market.(News)(Brief Article)
September 2, 2002... Byline: Mercedes M. Cardona Turn Signals Vote of no confidence: Consumers don't appear convinced the recovery has legs. The consumer confidence index dropped again in August, falling to its lowest level since last November, and...

People & Players.(News)(Brief Article)
September 2, 2002... Bridgehampton, N.Y. Town & Country and Mercedes-Benz USA team up for the annual Mercedes-Benz Polo Challenge, Town & Country Cup. (From l.) Jim Taylor, publisher, Town & Country; Marla Sabo, president, Christian Dior USA; Jeanette Chang, senior...

Heat Index.(Media Works)(Brief Article)
September 2, 2002... 8 DONNY DEUTSCH Adman's influence extending beyond Madison Ave. Substitutes as host on CNBC's "Kudlow & Cramer" and discusses military action in Iraq. 4 BETTY COHEN Successful Cartoon Network developer unable to sell a new teen-targeted...

Rooms with an opinionated view:.(description of work space)(Brief Article)(Illustration)
September 2, 2002... Respondents were asked to describe their work space. Besides learning that neatness is a lost virtue, editors' faves were: 10. Empty offices 9. A Homer Simpson doll that sings "Tiny Bubbles" 8. Babar Chairs 7. An indoor...

Three-year-old dRush closes.(News)(Brief Article)
September 9, 2002... Byline: RICHARD LINNETT and LISA SANDERS dRush, the three-year-old urban-marketing joint venture between Interpublic Group of Cos.' Deutsch and hip-hop music impresario Russell Simmons' company Rush Media, was shuttered last week. The New...

Sept. 11, a year later: consumers still wary.(The New Normal)(Brief Article)
September 9, 2002... Byline: HILLARY CHURA With the country nearing a year of mourning, changes to Americans' psyche since Sept. 11 appear permanent. But behavioral shifts on purchasing and socializing largely have seesawed to where they were before the...

Direct marketing a tale of rapid recovery; Anthrax scare took toll, but recession key.(The New Normal)(Brief Article)
September 9, 2002... Byline: CARA B. DIPASQUALE Consumers' phones and e-mail boxes will likely get a break this Sept. 11, following the Direct Marketing Association's urging that telemarketing and e-mail campaigns cease on the anniversary of the terrorist...

People.(People & Players)(Brief Article)
September 9, 2002... Robert Solomon, 51, to president- CEO, Omnicom Group's Rapp Collins Worldwide, New York. He had been founder of Solomon Strategic, New York. Peter Ferraro, 35, to VP-sales, TransWorld Media, New York, a unit of Time Inc.'s Time4Media, from...

Ad creativity feels pressure; Humor was abandoned in 9/11's wake, but for better or worse normalcy has returned.(The New Normal)(Brief Article)
September 9, 2002... Byline: RICHARD LINNETT In a now-famous spot for Mike's Hard Lemonade that appeared four months before Sept. 11, an ironworker falls off a building and is impaled. With a long shaft of metal sticking out of his torso, the ironworker gets...

Spots: Louis Vuitton.(The World)(Brief Article)
September 9, 2002... ``The Voyage'' is the theme of the global print campaign from Louis Vuitton and Havas' BETC Euro RSCG, Paris, breaking this month. In a journey of glamour and mystery captured in five ads, supermodel Eva Herzigova blithely crosses a snowbound...

People.(The World)(Brief Article)
September 9, 2002... Phillip Almond, to the new post of global innovations director-ready to drink at Diageo in London, from U.K. marketing director, Burger King Corp., London. Andrea Southern, 34, to regional account director for LVMH Group at WPP Group's CIA...

The Player: Burke forecasts expansion for Weather Channel brand; Cable network looks to leverage new platforms.(People & Players)(Brief Article)
September 9, 2002... Byline: DAVID GOETZL Bill Burke and his colleagues were on a grounded plane as it rained cats and dogs. ``I can't believe this weather,'' a passenger said. ``Yeah, and we've got a bunch of Weather Channel people on the plane,'' responded...

Agencies cope with the aftermath; Downtown shops and others come to terms with subtle changes.(The New Normal)(Brief Article)
September 9, 2002... Byline: RICH THOMASELLI Greg Jones can still remember the surreal feeling of standing on the eighth floor of Havas' Euro RSCG MVBMS Partners headquarters at 375 Hudson St. in New York, less than a mile from the site of the World Trade...

Late News.(Brief Article)
September 9, 2002... Zenith upgrades ad spending forecast [london] Zenith Optimedia Group upgraded its ad spending forecast to a 0.1% drop in U.S. spending and a drop of 0.3% for worldwide major media spending, up from a July forecast of a 1.2% drop in the U.S....

Exclusive: Coke taps Lee as top creative; Will oversee all brands, media.(News)(Brief Article)
September 9, 2002... Byline: HILLARY CHURA Coca-Cola Co. has hired agency veteran Esther Lee as chief creative officer for North America, overseeing media, creative and agencies for all brands of the world's largest soft-drink company. Ms. Lee, principal...

Brady's Bunch.(People & Players)(Brief Article)
September 9, 2002... Byline: James Brady Re: ad sales for the rest of this year Hearst's publishing director says, ``fall is shaping up better than the spring, and we think we will be flat in pages for the year.'' Then Michael Clinton quickly adds, ``Flat is...

McD's cancels McAfrika rollout.(The World: Ad Age Global News & Data)(Brief Article)
September 9, 2002... Byline: Gerard O'Dwyer [Oslo, Norway] McDonald's Corp. has canceled plans to roll out the controversial McAfrika sandwich, introduced in a promotion here Aug. 22, in all 70 of its Norwegian restaurants. In an example of local product...

Work 9.9.02.(Work)(Brief Article)
September 9, 2002... The New Normal The worldwide ad community expressed its solidarity with victims of Sept. 11 the way it does best: creatively. These ads were created as part of the Advertising Community Together initiative. ``Flag - Black Stars'' by ad...

Diageo, Redskins ink exclusive sponsor deal; Ads in stadium likely to give TV presence to liquor brands.(News)(Brief Article)
September 9, 2002... Byline: RICH THOMASELLI and HILLARY CHURA Diageo has signed an unprecedented multimillion-dollar pact with the Washington Redskins to become the team's exclusive alcoholic-beverage sponsor-a deal that could give its brands a TV presence....

$30 million tie-in: ABC, McD's team up to launch fall season.(News)(Brief Article)
September 9, 2002... Byline: WAYNE FRIEDMAN In launching perhaps its most crucial TV season in recent years, Walt Disney Co.'s ABC Television Network is pulling out all stops by partnering with McDonald's Corp. for a sweeping marketing effort to launch its...

BofA calls supershop shootout; IPG, Omnicom compete in $165 mil creative review.(News)(Brief Article)
September 9, 2002... Byline: MERCEDES M. CARDONA and RICHARD LINNETT Bank of America has called the holding companies of its advertising agencies into a two-way pitch to decide which will service the bulk of its account, worth over $165 million. The bank...

Nasdaq taps heavy hitters to shore up battered image.(Garfield's AdReview)(Brief Article)
September 9, 2002... Byline: Bob Garfield This is the week we remember the staggering collapse of a New York City institution. We mourn the lives destroyed, the dreams crushed. We recall the horror of watching a towering symbol of American economic hegemony up...

CPMS up 3% to 6%: Magazine ad rates see moderate rise.(News)(Brief Article)
September 9, 2002... Byline: JON FINE Magazines are approaching advertisers with mid-single-digit increases in advertising rates for 2003, roughly in line, if not a hair more aggressive, than they were last year at this time-before the events of Sept. 11...

MindShare intros 'buzz' unit; U.S. launch of shop's Wow Factory will 'make media-neutral planning a reality'.(News)(Brief Article)
September 9, 2002... Byline: RICHARD LINNETT With a name that evokes memories of Andy Warhol's silver factory and his brand of ``gee whiz'' Pop Art, the Wow Factory, a new unit of WPP Group's MindShare, will launch in the U.S. to offer clients a creative...

TV nets to lose $60 mil this 9/11; Media buyers praise sellers for shifting ads into fourth quarter.(The New Normal)(Brief Article)
September 9, 2002... Byline: WAYNE FRIEDMAN Because few national marketers want to advertise this Sept. 11, national TV programmers stand to lose some $50 million to $60 million in advertising, according to media agency executives. But despite the first...

Global giants wary of economy; Sept. 11 has little impact for world marketers who more fear downturn, corporate scandals.(The New Normal)(Brief Article)
September 9, 2002... Byline: NORMANDY MADDEN and BILL BRITT Marketers around the world are trying to repair fallout from the still-faltering U.S. economy, which most agree is a bigger ongoing problem than last year's terrorist attacks. In Asia, marketers...

Ad Review - Japanese spot: of mice and men.(The World)(Brief Article)
September 9, 2002... Byline: Bob Garfield We on the AdReview staff are pretty rigidly occidental. We see Japanese advertising and tend to dismiss it as extremely peculiar. But, then, to show you how culturally narrow we are, when we were in Tokyo and saw...

Def Jam, H-P explore branded music alliance; Product-placement deal could alter custom of hip-hop endorsements.(News)(Brief Article)
September 9, 2002... Byline: HANK KIM In an attempt to further leverage its diverse artist roster, Island Def Jam Music Group is in formal talks with Hewlett-Packard Co. for an unprecedented paid product-placement deal. Music-industry executives deemed the...

The Buzz.(MediaWorks)(Brief Article)
September 9, 2002... Byline: edited by David Goetzl The publisher of The Tampa Tribune reacted angrily last week to competitor St. Petersburg Times` deal to become the first U.S. newspaper to put its name on a major sports venue. The Ice Palace in Tampa will be...

Adages; Odds-on favorite: 'Tax ads!' candidate wins primary.(Briefs)(Brief Article)
September 9, 2002... Byline: Richard Linnett Ken Jarvis, the former Procter & Gamble Co. and Mennen marketing man who is running for a seat on the Nevada District 18 Assembly, won the Republican primary last week with 64% of the vote. Ken is running on the...

Cordiant plans reorganization; Hearn new CEO; Company regroups with intent to lure suitors after tough 1st half.(News)(Brief Article)
September 9, 2002... Byline: LISA SANDERS In an effort to reinvent itself after posting the worst first-half 2002 results of any of the advertising holding companies-and become a more enticing acquisition target-Cordiant Communications Group announced last...

The Week.(Briefs)(Brief Article)
September 9, 2002... Consumer groups: Ban the spam Spam is ``the first major consumer issue of the 21st Century,'' according to several consumer groups that petitioned the Federal Trade Commission last week to step up enforcement and create an e-mail rule...

Research - Study: Net best to get at business.(Interactive)(Brief Article)
September 9, 2002... Byline: Tobi Elkin The Internet is the preferred and most effective form of media for advertisers trying to target business decision-makers, according to a survey released today. The research, conducted online by Nielsen/NetRatings'...

Data Center: 'Global Accounts' ranks Unilever first; 'AA' annual report tracks accounts around the world.(News)(Brief Article)
September 9, 2002... Byline: KEVIN BROWN and LAUREL WENTZ Unilever assigns more business on an international basis, working with nine agency networks from six holding companies, than any other global marketer. On the agency side, McCann-Erickson Worldwide,...

New SpinBrush line backed by $30 mil.(News)(Brief Article)
September 9, 2002... Byline: JACK NEFF Procter & Gamble Co. executives claim they've made manual toothbrushes obsolete with the $30 million launch later this month of Crest SpinBrush Pro, a slightly pricier version of the value-priced power brush. Despite...

The Biz: TV's new series hunt for viewers.(MediaWorks)(Brief Article)
September 9, 2002... Byline: David Goetzl The rule in the film business is the opening weekend just about determines a movie's fate. The success/failure window is a little longer for the group of new TV series launched each fall-but not much. New shows...

Role of integrated marketing central to drug campaign.(Viewpoint)(Brief Article)
September 9, 2002... Byline: Rance Crain The world of integrated marketing-the process of reaching target audiences with a variety of marketing techniques-is definitely not an ad-centric world, and therein lies the problem. Most ad agencies still want it to...

McPaper at 20: 'USA Today': 'No longer a newspaper'; Curley calls national daily a multi-platform media brand.(News)(Brief Article)
September 9, 2002... Byline: Ira Teinowitz Twenty years ago on Sept. 15, Al Neuharth, Gannett Corp.'s then chairman-CEO, launched USA Today as a national newspaper to decidedly mixed reviews. Innovative, colorful and breezy, it was slammed for its shallowness...

Editorial: Masters move tarnishes sport.(Viewpoint)(Brief Article)
September 9, 2002... William ``Hootie'' Johnson's baffling, unilateral decision to drop sponsors from the 2003 Masters tournament to shield his Augusta National Golf Club from pressure to admit women as members was a bad call-for the tournament, the club, the...

'Ultimate Drive' promo: Saab's sweepstakes; 9-3 model push uses Web, direct and e-mail ads.(Interactive)(Brief Article)
September 9, 2002... Byline: JEAN HALLIDAY Saab Cars USA is gearing up for the second phase of its biggest-ever online media promotion for the newly overhauled 9-3 sports sedan. The ``Ultimate Drive of a Lifetime'' sweepstakes starts in late October when the...

For better or worse, mass media is unchanged.(Viewpoint)(Brief Article)
September 9, 2002... Byline: Scott Donaton Each time I enter my office building-a squat, 20-story structure that's never made a targets list-I have to flash an I.D. card. At the airport, I sometimes have to remove my shoes. At the U.S. Open, when I'm gullible...

Airline revenues suffer; Economy, attacks hurt majors; small players benefit.(The New Normal)(Brief Article)
September 9, 2002... Byline: DAVID GOETZL The following headline, ``Air marshal aimed gun in Delta cabin,'' came across cnn.com in late August. A year ago, it would have been a shock. These days the shock value, sadly, is all but gone. From the National...