Advertising Age articles from October 2006

Advertising Age archives from October 2006

CMO Strategy: The Innovators.(Chief Marketing Officer)(Editorial)
October 2, 2006... EDITOR'S NOTE: Our Point magazine-within-a-magazine is going away. But before those of you who came to love it start worrying, be assured we're actually just changing the name and the frequency. We'll still have plenty of those in-depth pieces...

People & Players.
October 2, 2006... Miami: 'Ad Age' Hispanic Creative Advertising Awards The eighth-annual event showcased the industry's premier Hispanic creative talent with an awards gala at the Gusman Center for the Performing Arts. In cooperation with the Association of...

Images of the Week; JOSEPH ABBOUD: KraftWorks NYC.(Work)
October 2, 2006... Style tips for the big picture. Joseph Abboud, JOE and Joseph Abboud Boys collections. Creative director: Neil Kraft. Art director: Michael Vadino. Copywriters: Leslie Kolk, Carolyn London. Photographer: John Huba. submissions Send your...

Trevor Edwards.(CMO Strategy: The Innovators)(Nike Inc.)
October 2, 2006... Byline: jennifer rooney He'll get to talking about innovation, yes, but first, Trevor Edwards needs to make one thing clear: "I have one of the best jobs in the world," he said of his post as VP-global brand and category management for one...

Paolo Timoni.(CMO Strategy: The Innovators)(market research of scooters)
October 2, 2006... Byline: Meg mitchell moore The Vespa scooter has long held iconic status-Audrey Hepburn navigated the streets of Rome astride one in 1953's "Roman Holiday"-but most modern American drivers didn't take them seriously as a mode of...

Anne Saunders.(CMO Strategy: The Innovators)(Biography)
October 2, 2006... Byline: Meg mitchell moore So ingrained is the Starbucks brand in our culture that it's hard to believe there was ever a time when you could swing a pound of Sumatra beans without hitting a store. There was such a time, of course-the first...

BOB HARLAN.(CMO Strategy: The Innovators; of the Green Bay Packers)(Biography)
October 2, 2006... Byline: rich thomaselli In 1997, when the Green Bay Packers won their first Super Bowl in 29 years, the franchise was ninth in the National Football League in revenue. Not bad for the smallest market in the league. But as NFL teams...

Today's the day that all health could break loose for marketers.(Viewpoint)
October 2, 2006... Byline: Rance Crain The big problem with the U.S. health-care system is that there are few incentives for keeping people healthy. Doctors get paid for finding out you're sick; hospitals get paid for letting you in their beds and...

Do we Yahoo? After this disaster, absolutely not.(Garfield's AdReview)
October 2, 2006... Byline: Bob Garfield What's the opposite of yahoo? If the yodelish yelp is meant to connote triumph, shouldn't there be a fanciful word to whoop out when the outcome is bad? Never mind. For the moment we withdraw the question, as...

Most E-mailed stories on Adage.com; A look at what our readers are passing around.(News)
October 2, 2006... 1. Chrysler Plans Major Increase in Second-Half Ad Spending 2. Agencies Short on Real Ideas Should Check Out Edelman.com 3. Dream Endorser: Tiger Woods as a Giant of Marketing ROI 4. Building Macy's New National Brand Image 5....

RAISING AWARENESS, DOUBLING SALES; IDEA SPOTTING: Pink Campbell cans a hit with Kroger.(News)(Campbell Soup Co.)(Kroger Co.)
October 2, 2006... Byline: STEPHANIE THOMPSON By turning its iconic red-and-white soup cans pink for Breast Cancer Awareness Month, Campbell Soup Co. has doubled sales of its top varieties to its biggest retail customer. Tied to to Kroger Co.'s annual...

SAY GOODBYE TO THE MALL; SECOND IN A SERIES: Regional plazas face extinction thanks to growth of mixed-used 'lifestyle centers'.(News)
October 2, 2006... Byline: GREG LINDSAY This past May, in front of a packed house of mall developers who had traveled to Las Vegas from as far away as Dubai and China, International Council of Shopping Centers trustee Ian Thomas spoke of opportunities...

JEREMY ALLAIRE.(CMO Strategy: The Innovators)(Biography)
October 2, 2006... Byline: erik sherman Forrester principal analyst Josh Bernoff hears about new ventures all the time. But four or five people he trusts were talking about the same one: Brightcove, which was trying to revolutionize broadband-video...

Wal-Mart retools stores with Hispanics in mind; Using music as example, retailer looks to master Latino merchandising.(Multicultural)
October 2, 2006... Byline: JACK NEFF Wal-mart stores accounts for 65% of Latino music sold in the U.S.-more than double the giant retailer's market share in the general market in some of its strongest categories, such as household and personal care. Now, it...

ENERGIZER: IMMORTAL.(Multicultural)(Brief article)
October 2, 2006... Grupo Gallegos' Spanish-language commercials for Energizer are among the most consistently award-winning ads in the U.S. Hispanic market. The latest breaks Oct. 9, following the Energizer "Beard'' spot that won Best of Show last month at...

4A's push must show best of biz.(Viewpoint)(American Association of Advertising Agencies)
October 2, 2006... the ad-agency business has an image problem. The solution offered by the American Association of Advertising Agencies? Hire a PR shop. Maybe the Public Relations Society of America should return the compliment by hiring an ad agency. In...

LET'S TAKE IT OUTSIDE; Advertising Age's Abbey Klaassen tells you all you need to know about the hottest out-of-home technologies.(News)
October 2, 2006... Byline: Abbey Klaassen Bluetooth It was a big trend-to-watch last year, and it's bigger this year. While only about 14% of phones were equipped a year ago, that number is about 30%, said Saul Kato, CEO at Qwikker (formerly Wideray), a...

Media Guy's Pop Pick: Cookie; Our columnist's current media obsession.(MediaWorks)
October 2, 2006... Byline: s.d. I don't have kids, so Cookie, the parenting magazine-"All the best for your family,'' the tagline reads-isn't for me. But as a media person, it actually is for me. I've been checking it out recently, and I've been seduced by...

Heat Index; weekly rating (0-10) of sizzle & fizzle.(MediaWorks)
October 2, 2006... 9 Barbara Walters Gets the interview with the Crocodile Huntress, Steve Irwin's widow, Terri, and yes, we all cried. 7 Borat Fake news triumphs again. Sacha Baron Cohen's character, a reporter from Kazakhstan, prompts former Soviet country...

Hispanic shops redefine Latino identity-and industry partying.(Viewpoint)
October 2, 2006... Byline: Scott Donaton George w. bush is "that guy,'' a redneck in a cowboy hat. Puerto Rico is "the colony.'' I'm the gringo. The music is loud, the whistles, shouts and applause louder, the clothes louder still. Latino stereotypes...

Out of Site at AdAge.com.(Viewpoint)(Brief article)
October 2, 2006... As seen on NewJersey.com: Spinach fights bad rap with help of New Jersey Popeye can rest easy. The FDA, having squarely placed the blame of an E. coli outbreak on bagged spinach grown in California's Salinas Valley, has OK'd the sale...

Regaining taste for real food.(The World)
October 2, 2006... Byline: Will Collin Exmouth Market, a short street in East London, owes its name to the thriving food market that flourished there in Victorian times before supermarkets arrived to steal its customers. On Sept. 22, 2006, farmers...

Global highlight: Porter, Toronto.(Porter Airlines)(Brief article)
October 2, 2006... Byline: gail chiasson Porter Airlines, a Canadian short-haul carrier due to launch this month in Canada and eventually the U.S., is building a brand around a stylized raccoon called Mr. Porter that will appear in various guises in its...

'Transformed' GM hits big screen; MADISON & VINE: Project integration in film play into reinvention efforts.(General Motors Corp.)
October 2, 2006... Byline: MARC GRASER And T.L. STANLEY General Motors Corp.'s road to redemption is running right through Hollywood, as the automaker's brands take starring roles in a movie with a title that says it all: "Transformers.'' The marketer's...

The Innovators.(News)
October 2, 2006... Meet 10 of the industry's biggest thinkers, who are pushing the boundaries of marketing every day. See our second annual round-up, P. I-1 Tim Mapes Delta How the VP-marketing is reinventing the airline's corporate culture ...

THE 'AD AGE' TALE OF THE APE.(News)
October 2, 2006... Byline: jeremy mullman Burger King's "Subservient Chicken'' set a viral-marketing record some doubted would ever be broken, as 14 million unique visitors logged in during the first year to give orders to an overgrown chicken in lingerie....

Yeah, there's an image problem, and fixing it won't be easy.(News)(Brief article)
October 2, 2006... Byline: meredith deliso The American Association of Advertising Agencies recently hired a public-relations firm to better its image. The majority of you, 87%, think the advertising industry does have an image problem, but most don't see PR...

NOTHING BUT BLUE SKIES? A decade since that groundbreaking Claritin spot launched DTC, the $4B category is still under fire.(medicinal drug advertising lawsuits)
October 2, 2006... Byline: RICH THOMASELLI David Kessler didn't mince words. "Your companies likely will face lawsuits eventually about the claims they make for their products in television commercials,'' the former Food and Drug Administration...

Cindy Alston.(CMO Strategy: The Innovators)(Biography)
October 2, 2006... Byline: meg mitchell moore For a brand that owns 80% of the market, as Gatorade does, complacency must hold a certain amount of appeal. Why bother to change when things are going so darn well? True innovation is for the guys struggling to...

Wal-Mart's $3 million man: Dach; How former Democratic strategist is helping to redeem retailer's rep.(Wal-Mart Stores Inc.)(Leslie Dach)
October 2, 2006... Byline: MYA FRAZIER And MATTHEW CREAMER Wal-mart's low prices save working families, on average, $2,300 a year, "which buys a lot of things-and a whole bunch of freedom.'' So speaks the narrator in "Sam's Dream,'' a far-from-typical spot...

MARKETERS IN CHINA 'GRAB THE SOFA'; Pepsi, Motorola, others capitalize on popularity of bloggers, podcasters.(News)
October 2, 2006... Byline: NORMANDY MADDEN China's fascination with the internet has sparked yet another commercial trend. Its most popular bloggers and podcasters, or "net stars,'' are turning into brand champions for marketers such as PepsiCo, Sony...

Advertising Week pulls 'em in for booze, schmooze.(News)
October 2, 2006... Byline: MATTHEW CREAMER If nothing else, Advertising Week 2006 proved one thing: The open bar is the greatest promotional tool ever. No one's quite sure what the third-annual industry blowout had to say about the ad business, but one...

ACCOUNT ACTION; It was a busy week in automotive account action. Here are three stories that broke this week on AdAge.com. Visit the site for more details.(General Motors Corp. named Interpublic's Deutsch to handle its media account.)(Audi of America reviews its national creative account.)(General Motors Corp. hifts its European media business from Interpublic to Aegis Media.)
October 2, 2006... GM corporate moves from McCann to Deutsch General Motors Corp. named Interpublic's Deutsch an agency of record, handling "reputational projects.'' McCann issued an internal statement that talked down the loss, but it's a big win for...

JOHN BATTELLE.(CMO Strategy: The Innovators)(Biography)
October 2, 2006... Byline: matthew creamer "Talent management is not for sissies. You have to understand what it is to be an independent author making his living off of this. These are talented people living off fear and adrenaline." This is John...

Chris Hacker.(CMO Strategy: The Innovators)(Biography)
October 2, 2006... Byline: sarah mahoney For design guru Chris Hacker, it's not only easy being green, it's been easy to bring green to one of the biggest playing fields in consumer products. Since joining Johnson & Johnson as senior VP-global design and...

THOMAS KRENS.
October 2, 2006... Byline: sarah mahoney When Advertising Age told Thomas Krens, CEO-chief artistic officer of the Guggenheim Museum, that he had been named a marketing innovator, he was quiet for a minute. "Is that an honor in my field,'' he asked, "or is...

TIM MAPES.(CMO Strategy: The Innovators)
October 2, 2006... Byline: erik sherman Brand equals company plus positioning and advertising, right? Not if you're Tim Mapes. Many credit Delta's managing director-marketing with the branding of Song, the company's now-defunct targeted entry into low-cost...

YouTube hires first chief marketer; Former CNET exec's task: Turn video site's 34 million unique users into ad dollars.(News)
October 2, 2006... Byline: GAVIN O'MALLEY They grow up so fast. The year-and-half-old YouTube achieved a major milestone, appointing Suzie Reider as its first chief marketing officer. The news comes as pressure mounts from private investors, who are now...

To grab Latinos, Sony emphasizes education; Hits the road to put products in consumers' hands.(Multicultural)(Brief article)
October 2, 2006... Byline: LAUREL WENTZ For Sony, figuring out how to reach the Hispanic market is less about brand building-Latino immigrants know the global marketer from their home countries-than about educating consumers about its technology products....

Sly Fox move to generate buzz.(Fox News )
October 2, 2006... Byline: Ann Marie Kerwin Fox News certainly got plenty of mileage out of its interview with former President Bill Clinton last week. And it couldn't have come at a better time. The leading cable news channel has just spent 11 months...

Comeback trail: Broadcast TV storms into fall; Stronger lineups, better talent fuel ratings growth and 30-second price hikes.(News)
October 2, 2006... Byline: CLAIRE ATKINSON Cancel the funeral: Broadcast TV is alive and kicking harder than it has in years. Audiences have shown up in droves for the start of the fall season; 30-second-spot prices are reaching some of the highest...

Top DVD performers.(News)(Brief article)
October 2, 2006... Byline: Source: Nielsen SoundScan. Broadcast networks have found new ways to get revenue from their programming, including DVD sales. Four of the top ten selling DVDs were network TV shows. * Grey's Anatomy: The Complete Second Season...

Need a celeb? Be sure to choose an influencer; Digital media, reality TV have created personalities who strike a unique chord with consumers.(Viewpoint)
October 2, 2006... Byline: DAVID SCHWAB Celebrities. In the '60s, it was Marilyn Monroe. In the '70s, it was Broadway Joe Namath. In the '80s, it was Michael Jackson. In the '90s, it was Michael Jordan. In 2006, it is Catherine Zeta...

Why AOL left Live 8-to be snared by rival MSN; Despite raging success of online concert, portal says model was flawed.(America Online Inc.)(Live 8)
October 2, 2006... Byline: GAVIN O'MALLEY AOL left industry peers scratching their heads last week when it ended the partnership responsible for Live 8-last year's global concert seen by more than 100 million people on AOL and, the company admits, its most...

AdWatch.(Tribune Co. stock jumped.)(Procter & Gamble Co. hit a new high with General Motors Corp. reaching a 52-week peak.)
October 2, 2006... Byline: Bradley Johnson TURNSIGNALS August account moves picked up as Omnicom scored first on wins including Safeway and New Zealand dairy marketer Fonterra, according to Bear Stearns' Alexia Quadrani. Year to date, Omnicom is second,...

Rail-riding train buff's business sense comes through.(People & Players)(Fred Frailey, editor of Kiplinger's Personal Finance)(Narrative biography)
October 2, 2006... Fred Frailey, editor of Kiplinger's Personal Finance, is quick to tell you he has the greatest employer in the world. "He puts up with my fanaticism,'' Mr. Frailey said of Editor in Chief Knight Kiplinger, the third generation of his family to...

The brand-new rules of old and newish media.(MediaWorks)(Column)
October 2, 2006... Byline: Simon Dumenco I don't want to give too much away, but I've quietly been working on a business book-a media-advice book that collates some of the lessons I've learned from my many years in this business. Haven't settled on a title...

100 leading media companies; Web, cable, satellite revenues drive growth as net revenue tops $268 billion; No. 1 Time Warner followed by Comcast, replacing a now-split Viacom, CBS.(Special Report: 100 Leading Media Companies)(Industry overview)
October 2, 2006... Byline: R. CRAIG ENDICOTT Internet and cable were the growth locomotives behind the 6.6% increase in 2005 U.S. media revenue, reaching $268.48 billion for the 100 Leading Media Companies. In some ways, broadcast TV and newspaper executives...

You know it's Advertising Week when ...
October 2, 2006... Byline: Brooke Capps (filling in for Ken Wheaton) ... "Today'' co-host Al Roker introduces the following scenario: You've worked late one night, so you pick up some Pizza Hut on the way home to eat in front of the TV. You accidentally cut...

They hear you knocking, but you can't come in; Clutter crisis: Consumers grow weary of marketers and their endless surveys.(News)
October 2, 2006... Byline: JACK NEFF Market researchers want Rob Pairan, but he doesn't want them. The Cincinnati administrative assistant gets two to three market-research calls weekly at home, and he's fed up. Usually he ends the call quickly....

More than a sales forecast: Marketers turn to weather firms; Knowing when seasons will change lets Bon-Ton, others make ad decisions.(News)
October 2, 2006... Byline: MYA FRAZIER Ed Carroll was a skeptic when he first heard weather data could help him plan everything from the rollout of fall sweaters to the timing of his promotions and advertising. "The guys on the news can't even get it right...

Forecast for the holiday run-up ...(Weather Trends International reports on retail sales)(Brief article)
October 2, 2006... Byline: mya frazier So what should retailers expect weatherwise in the run-up to the important holiday-selling season? Weather Trends International, a global forecasting firm in Bethlehem, Pa., is predicting October will start cool and...

Who's affected.(Brief article)
October 2, 2006... Byline: Sources: Cambiar, Nielsen Media Research, Arbitron, P&G, General Motors Response rates are an issue for: marketers An online survey rated a Procter & Gamble coffee concept No. 7 among 12 ideas, but an mail survey ranked it...

Making it fun; Actual "Truth''survey questions:.(Brief article)
October 2, 2006... The best thing about taking random surveys is: A. That I can screw up the results by choosing answers I don't really believe. B. Free minutes. C. Usually there's no wrong answer. D. Nothing. I prefer my surveys: A....

Sugarcoating the 'Truth'.(Brief article)
October 2, 2006... Byline: alice z. cuneo The anti-smoking American Legacy Foundation turned to Virgin Mobile to find out what its target audience thought of its "Truth'' campaign-and reward respondents with free mobile minutes. As part of Virgin...

Schooled in P&G ways, Kaplowitz puts planning at the head of the class.(Procter and Gamble Co.)
October 2, 2006... Byline: MATTHEW CREAMER "Working on P&G early on was my M.B.A.,'' said Marla Kaplowitz, thinking back to her days in the media business toiling on Procter & Gamble Co. accounts while at D'Arcy Masius Benton & Bowles. Now that Ms. Kaplowitz...

How the NFL intends to push 'olive ball' in China; League uses digital media to boost football's profile within mainland market.(The World)
October 2, 2006... Byline: NORMANDY MADDEN [beijing] The National Football League has less than a year to build interest in China in the almost unknown sport of American football-known as "olive ball'' in Chinese-before the first NFL game in Beijing next...

10 years later: A DTC ad timeline.(News)(pharmaceutical industry direct-to-consumer advertising )(Chronology)(Brief article)
October 2, 2006... 1996: Schering-Plough airs a commercial for Claritin, though it doesn't say what the product is for 1997: FDA issues draft guidance on DTC ads, allowing TV spots more leeway to promote specific drugs 1998: DTC ad spending soars to...

10 of the best in the business.(CMO Strategy: The Innovators)(Editorial)
October 2, 2006... Welcome to our second annual "Innovators" issue, in which we select and write about the 10 most innovative marketers we can find. With tens of thousands of potential candidates to choose from that's a pretty daunting task. So this year we...

Comings and goings in the marketing world.(News)(Brief article)
October 2, 2006... Wendi Sanders Berger to publisher, Meredith Corp.'s Child, New York, from associate publisher-beauty, Hachette Filipacchi Media's Elle. Jeff Gregor to chief marketing officer for TBS and TNT, Atlanta, from senior VP-sports marketing and...

Energizer Schicks it to P&G in razor war; Gillette's Fusion brand outspends rival 4 to 1, but keeps losing ground.(Procter & Gamble Co.)
October 2, 2006... Byline: JACK NEFF When Energizer Holdings' Schick prepared to battle a Gillette newly combined with Procter & Gamble Co., the bunny was supposed to get squashed by the 800-pound gorilla. It hasn't happened that way, which has some...

Images of the Week; HARLEY-DAVIDSON: Carmichael Lynch, Minneapolis.(Work)
October 9, 2006... Very cool "Live by It" print, TV, online film and banner ads. Executive creative directors: Jim Nelson, Andrew Clark. Art director: Matt Orser. Copywriter: Heath Pochucha. Photographers: Antonin Kratochvil ("Blah Blah" and "Tattoo"), Rainer...

6: John Stratton; VP-chief marketing officer, Verizon Wireless.(Special Report: Power Players)(Brief article)
October 9, 2006... POWER PLAY: Verizon Wireless is today's gold standard for wireless service and marketing, with one of the highest customer retention rates in the business. The marketer complements big media spending with innovative use of wireless, such as...

7: Laura Klauberg; VP-media services, Americas, Unilever.(Special Report: Power Players)(Brief article)
October 9, 2006... POWER PLAY: Laura Klauberg, 51, just moved up from VP-marketing shared services. Her new region spans the Western Hemisphere. Colleague Lisa Klauser adds integrated marketing as VP-brand building and marketing excellence. The team has plenty to...

9: Indra Nooyi; CEO, PepsiCo.(Special Report: Power Players)(Brief article)
October 9, 2006... POWER PLAY: Surpassing an impressive bench of internal candidates at the food/beverage marketer (including PepsiCo Vice Chairman Michael White), Indra Nooyi was the winner as surprise job-getter of the year. Ms. Nooyi, 50, becomes the first...

8: Mark Schweitzer; Chief marketing officer, Sprint Nextel Corp.(Special Report: Power Players)(Brief article)
October 9, 2006... POWER PLAY: With the difficult merger of Sprint and Nextel behind him, Mark Schweitzer, 47, has reorganized marketing around a "power'' pitch, attempting to put Sprint's network on par with Cingular's fewest dropped calls and Verizon's best...

3: Brian Perkins; VP-corporate affairs, Johnson & Johnson.(Special Report: Power Players)
October 9, 2006... POWER PLAY: Johnson & Johnson has been something of a wallflower at the marketing industry's party until recently. No more, thanks to the corporate marketing team built by Brian Perkins, 52. J&J in May pulled its $400 million-plus network TV...

4: Karen Jennings; Senior exec VP-human resources and communications, AT&T.(Special Report: Power Players)(Brief article)
October 9, 2006... POWER PLAY: AT&T, one of the world's best-known brands, will be regrouping into one of the biggest, strongest players in the upcoming telecommunications vs. cable wars. The telecom powerhouse is parlaying its U-Verse home entertainment service...

5: Martin Collins; Executive director-marketing, Ford, Lincoln, Mercury in N.A., Ford Motor Co.(Special Report: Power Players)(Brief article)
October 9, 2006... POWER PLAY: Martin Collins, 43, oversees Ford Division's "Bold moves'' blitz. Hoping to counterbalance negative news stories, it includes an online, episodic documentary with short films arriving weekly showing the good, bad and ugly about U.S....

Media Guy's Pop Pick: Foreign press-o-meter; Our columnist's current media obsession.(MediaWorks)(Brief article)
October 9, 2006... Byline: S.D. Last week The New York Times reported that the Homeland Security Department has given a $2.4 million grant to a consortium of major universities, including Cornell and the University of Utah, that will allow the government to...

WHAT DO THEY HAVE TO DO, SHOOT IT OUT OF A CANNON? OH, WAIT ... A viral video for Milwaukee's Best Light attracted 3 million hits, but the beer's sales have fallen 7.5% in the past year.(News)
October 9, 2006... Byline: JEREMY MULLMAN jmullman @crain.com How much buzz does it take to sell Milwaukee's Best? Apparently a lot more than 3 million hits on YouTube and 197 blog mentions. Proving that viral sensations don't always immediately...

Marketers get their red out to help AIDS effort; Converse, Gap, others design special products for Bono's global project.(acquired immuno deficiency sydrome)
October 9, 2006... Byline: ANDREW HAMPP ahampp@crain.com If last week's issue of The New Yorker looked a little scarlet to you, get used to it. A new brand initiative will have consumers seeing a lot more red in the coming months. Product Red,...

Modern tech helps 'Modern Times'.(News)(Brief article)
October 9, 2006... Byline: andrew hampp Bob Dylan's surprise chart success is not without precedent. In July, Johnny Cash scored his first No. 1 album since 1969 by selling 88,000 copies of his "American V: A Hundred Highways,'' according to Nielsen...

Is life imitating art at 'SNL'?(MediaWorks)(Saturday Night Live television show)
October 9, 2006... When NBC unveiled its plans to have not one but two prime-time shows this season loosely based on its own long-running late-night sketch comedy show, many wondered how the two would fare. Few wondered if all the attention paid to the new shows...

Suzuki: We Don't Just Market Cycles; Episodic campaign aims to extend bike attributes to brand's other vehicles.(News)
October 9, 2006... Byline: JEAN HALLIDAY jhalliday@crain.com Suzuki sells cars too. Owning up to the fact that it's best-known as a motorcycle brand, American Suzuki Motor Corp., for the first time since it began marketing both cars and cycles here...

European DTC proposal could lead to $1 billion bonanza for ad shops; EXCLUSIVE: EU weighs rule to allow consumer drug ads for the first time.(News)
October 9, 2006... Byline: RICH THOMASELLI rthomaselli@crain.com more than $1 billion in advertising spending could flood into the European Union following a proposal to allow a form of direct-to-consumer drug ad spending for the first time. The...

Stooke resorts to some marketing magic, and Hummer sales respond.(megan stooke )
October 9, 2006... Byline: JEAN HALLIDAY jhalliday@crain.com megan stooke recalls how, when she arrived at General Motors Corp.'s global leadership course in suburban Detroit in spring 2005, many of her colleagues bolted off the bus to test-drive the...

Party maven proves adept at pint-size swashbuckling.(Kiner Communications)
October 9, 2006... Byline: Mike Ryan Wrangling 70 pirates hungry for action can seem a daunting task even for Captain Jack Sparrow but Erin Gilhuly has proven adept at resolving any crisis with a stirring "Arggh, matey.'' And that's especially...

Media Morph: MediaFlo.(Digital)(Brief article)
October 9, 2006... Byline: alice z. cuneo What it is: A system to simulcast TV to cellphones, MediaFlo was launched by Qualcamm, which believes the next generation of broadcast networks will be accessed on mobile phones, not TVs. MediaFlo and its...

Philips' brilliant `Simplicity' push faced dark-age media obstacles.(Viewpoint)
October 9, 2006... Byline: Jonah Bloom In a(nother) year that's been bereft of standout U.S. creative, Philips could quite reasonably claim to have run the best campaign of '06. I am not referring to the shave-your-gooseberries videos for the Philips...

You might as well be searching for Bigfoot.(Digital)(engagement marketing)
October 9, 2006... Byline: Steve Rubel Attend a few marketing conferences or read enough ad trade pubs and blogs and you will quickly bump into the "E'' word-engagement. Buzzmetrics, the Advertising Research Foundation and the American Association of...

Do unified sales teams sell web-or sell it short? Some publishers still have separate digital specialists to encourage online buys.(News)
October 9, 2006... Byline: NAT IVES nives@crain.com by now most magazine and newspaper publishers will tell you they have answered the digital revolution's call by transforming their sales reps into brand strategists from parochial media advocates of...

Heat Index; weekly rating (0-10) of sizzle & fizzle.(MediaWorks)
October 9, 2006... 9 Fake News Indiana University study finds "Daily Show'' has as much substance as real broadcast news, in terms of how much time is devoted to relating information about current events. 6 TV Schedules CBS switches its Monday-night comedies...

What you can learn from Britain's vlogging codger; His 2 million YouTube views show consumers' craving for authenticity.(Digital)
October 9, 2006... Byline: ABBEY KLAASSEN aklaassen@crain.com Two months ago, a 79-year-old widower in Leicester, England, decided to try something new: video blogging. He created a profile on YouTube under the moniker Geriatric1927, in honor of the year...