Advertising Age articles from October 2005

Advertising Age archives from October 2005

Lessons From Madison & Vine.(Brief Article)
October 3, 2005... Byline: MARC GRASER and T.L. STANLEY Madison & Vine is growing up, with myriad marketers spending millions to integrate their brands into TV shows, movies, music and video games, as well as launching content-based Internet initiatives. ...

Creativity's AdCritic.com Hot Spot; Brahma Beer: 'Shopping Cart'.(Brief Article)
October 3, 2005... McGarry Bowen forgoes babes and hipsters in favor of gritty-cool Brazilian flavor. Agency: McGarry Bowen, New York. Executive Creative Director: Randy Van Kleeck, Lyle Owerko. Production company: RSA USA, Los Angeles. Director: Johan Renck.

Park your message here.(Greg Gorman finds a new method of advertisement)(Brief Article)
October 3, 2005... Advertising executives are always looking for new places to put ads. They've pasted them onto cars. They've hung them on bathroom walls. They've even paid people to tattoo them onto their heads. It's called captive marketing. Golden...

Corrections.(Viewpoint)(Correction Notice)
October 3, 2005... In the chart accompanying "TV buyers bow before Fox's 'Idol'" (AA, Sept. 19), a Fox drama scheduled for Fridays at 9 p.m. was listed as "The Gate." That show's title was changed to "Killer Instinct." Also on Friday, NBC's "Dateline" and "Three...

P&G heads into Hispanic-hair battle; Extends Pantene line as Unilever eyes bringing Sunsilk north of border.(Procter & Gamble Co.)
October 3, 2005... Byline: JACK NEFF Procter & Gamble Co. is preparing to tangle with Unilever in the next hair-care battleground: Hispanic-targeted shampoos and conditioners. The marketer is plotting a major boost to its fledgling U.S. Hispanic lineup...

Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(MediaWorks)
October 3, 2005... 9 Robert Iger Is this man happy? Does Mickey love Minnie? Last week Michael Eisner bowed out (finally!), just as ABC was turning in one of its best-ever rating performances. 7 Fug Girls Everything you need to know you learned in middle...

People & Players.
October 3, 2005... Advertising Week: Round 2 The advertising diaspora came home to Madison Ave. and the surrounding New York area last week to celebrate the industry's past, dish on its present and figure out the best ways to head into the future. The...

AdWatch.(Brief Article)
October 3, 2005... Byline: Bradley Johnson Turnsignals The holiday selling season-November and December-covers about 17% of the calendar, but the period accounts for nearly 20% of retail sales. Jewelers and department stores are especially dependent on...

On the Web.
October 3, 2005... All the winning creative work from Advertising Age's seventh annual Hispanic Creative Advertising Awards is displayed on AdAge.com at QwikFIND aaq86n The winning TV and radio commercials can be played. A description of the work accompanies each...

Silver Winners/Magazines.(Procter & Gamble Co. product Dawn gets the award)(Brief Article)
October 3, 2005... Procter & Gamble Co.'s Dawn "Silhouette'' Agency: Bromley Communications, San Antonio a towering but shapely stack of white plates with a wasp waist conveys the message that Dawn dishwashing liquid cuts right through grease...

Silver Winner/Newspapers.(Toyota Tundra advertisement from Saatchi and Saatchi)
October 3, 2005... Toyota Tundra "Servi Carro,'' "Vendedor,'' "Peaje'' Agency: Badillo Nazca Saatchi & Saatchi, San Juan, Puerto Rico You don't even see the vehicle. Just the people performing everyday transactions with an unseen driver-a tollbooth...

Silver Winner/Out-of-Home.(Hispanic Achievement Awards)(Brief Article)
October 3, 2005... Citibank Agency: La Comunidad, Miami La Comunidad continues the "Live richly'' campaign-the biggest winner of last year's Hispanic Creative Advertising Awards-with new 2005 ads including these billboards: "No one has a photo album of...

Silver Winners/Nontraditional, Guerrilla Marketing.(Brief Article)
October 3, 2005... Hispanics Against Drunk Driving "Cinta,'' "Sello,'' "Permiso'' Agency: Concept Cafe, Miami HADD targeted the moment drinkers can still opt not to drive. Nightclub security staff stamped departing clubbers' wrists with the...

Silver Winner/Interactive.(Nobox Marketing Group's Toyota Tacoma advertisement)(Brief Article)
October 3, 2005... Toyota Tacoma Agency: Nobox Marketing Group, San Juan, Puerto Rico To show how much heftier the new Tacoma is, the truck drops heavily through the top of the online page and bounces. The agency says the ad banner boosted traffic to...

Bertelsmann to Germans: Quit your complaining.(Brief Article)
October 3, 2005... Byline: Dagmar Mussey [Gutersloh, Germany] Media giant Bertelsmann is coordinating an unusual TV, print and outdoor campaign by 25 German media owners with the theme "You are Germany'' aimed at making Germans stop complaining so much and...

Study: Young consumers are big multitaskers.(Brief Article)
October 3, 2005... Byline: Kris Oser [New York] Youth the world over are expert multitaskers, says a study of consumers ages 13 to 24 in 11 countries worldwide. Every parent knows the drill-with the TV blasting, they are surfing the Web, chatting on IM...

`Starbucks Discoveries' hit convenience stores.(Brief Article)
October 3, 2005... Byline: Normandy Madden [Hong Kong] Starbucks introduced Starbucks Discoveries in convenience stores in Japan and Taiwan last week, its first ready-to-drink coffee product outside the U.S. Although Starbucks has expanded quickly in Asia,...

FYI...(marketing of detergent brands)(Brief Article)
October 3, 2005... Unilever heard final pitches last week in London for the worldwide account for the detergent brands, sold under various names including Omo, that share the company's global "Dirt is good'' laundry-products platform. Contenders for the combined...

Images of the Week.(Brief Article)
October 3, 2005... The Newspaper Association of America awarded its coveted Athena to 29 campaigns this year, including seven in the new Multicultural Advertising category. Another first: A classified ad took home Best of Show honors. Best of Show...

The Media Guy: You may already be a winner in the Mile-High Circ Club!
October 3, 2005... Byline: Simon Dumenco The recent federal subpoena of Time Inc. in regard to its circulation practices reminds me of a song title by the Bloomington, Ind., band Murder By Death: "Until Morale Improves the Beatings Will Continue.'' ...

On the Web.
October 3, 2005... All the winning creative for Ad Age's Hispanic Creative Advertising Awards is on AdAge.com at QwikFIND aaq86n.

Cheese Nips: Even cheesier.(Nabisco Inc. snacks)(Brief Article)
October 3, 2005... The mystery of the stolen Cheese Nips is easily solved now that the snacks are made with "more real Kraft cheese'' and, hence, leave more cheesy fingerprints. The neighbor was the one who couldn't resist in this spot from JWT, New York. Art...

ReporterAEs noteboook.
October 3, 2005... Byline: Matthew Creamer, Stephanie Thompson, Nat Ives, Lisa Sanders, Claire Atkinson Monday 26 The procession Lowdown: Bud's Clydesdales slated to lead the procession of ad icons are nixed by the NYPD, which also insists that the...

26. John Fleming; Chief marketing officer, Wal-Mart Stores.(Brief Article)
October 3, 2005... AD BUDGET: $841.4 million AGENCIES INCLUDE: Omnicom's GSD&M, Austin, Texas. Bernstein-Rein, Kansas City, Mo. Lopez Negrete Communications, Houston. POWER PLAY: As CMO of the world's largest retailer and manager of the biggest marketing...

IPG hits bottom, looks up; With earnings restated, holding co. can tend to woes at Lowe, media biz.(Interpublic Group of Companies Inc. )
October 3, 2005... Byline: MATTHEW CREAMER Half-a-billion-dollars lighter in the wallet and with a host of agency issues, Interpublic still looks better off than it has at any time in the last six months. Last Friday, following a six-month investigation...

Dunkin' Donuts: Hill Holliday, Boston.(Dunkin' Donuts Inc)(Brief Article)
October 3, 2005... Lunch and the girls of your dreams? Dunkin' Donuts puts a new spin on the value-added concept in a spot introducing the Allied Domeqc unit's first lunch offering: a panini sandwich. Copy writers: Jim Bell and John Simpson

La Comunidad wins for 6 marketers; Badillo Nazca scores for Toyota in seventh annual competition.(Badillo/Saatchi and Saatchi, Hispanic Creative Advertising Awards)
October 3, 2005... Byline: Laurel Wentz La Comunidad won awards for the most marketers-a total of six-and Badillo Nazca Saatchi & Saatchi, San Juan, Puerto Rico, picked up the most prizes for a single advertiser-Toyota Motor Corp.-in Advertising Age's...

VH1; Best of Show (Broadcast).(Brief Article)
October 3, 2005... "Parents Day'' AGENCY: La Comunidad, Miami beloved for its irreverence, clever humor and impeccable casting, "Parents Day'' has been a big winner on the U.S. and international awards circuit this year. To illustrate that VH1's...

Toyota; Advertiser of the Year.( Hispanic Creative Advertising Awards)(Brief Article)
October 3, 2005... Toyota Motor Corp. was named Advertiser of the Year in Ad Age's Hispanic Creative Advertising Awards. The first-time honor is based on Toyota's award-winning Spanish-language TV, newspaper, multimedia and online creative work done by three...

Hershey gives Arnold big kiss, and its account; Agency's New York office beats out DDB, Ogilvy.(Brief Article)
October 3, 2005... Byline: Matthew Creamer In a big slap in the face of two Madison Avenue giants, Hershey last week parted ways with DDB and Ogilvy & Mather, moving much of its $136 million a year account to the New York office of Arnold Worldwide-a move...

Advertising Week: Bigger not better.
October 3, 2005... Byline: MATTHEW CREAMER Clutter. Audience fragmentation. Confused positioning. Lack of a coherent message. Those bete noires of marketers and agencies alike were on full display at this year's Advertising Week, about as conspicuous as...

22. Michael Linton; Chief marketing officer, Best Buy Co.(Brief Article)
October 3, 2005... AD BUDGET: $950.5 million AGENCIES INCLUDE: Omnicom's Rapp Collins, Dallas. Publicis's Tapestry, Starcom, Chicago. Avenue A/Razorfish, Seattle. Digitas, Boston. La Comunidad, Miami. POWER PLAY: Michael Linton, 48, faces the looming...

Peugeot: Talking up space in the 307.(BETC Euro RSCG)(Brief Article)
October 3, 2005... To highlight the Peugeot 307's spacious interior, BETC Euro RSCG, Paris, was inspired by a French artist's engravings that created a magical world to illustrate the fairy tale "Tom Thumb.'' In the print ad version of Tom Thumb getting lost in...

The Buzz; TV next frontier for Google.(United Paramount Network)(Brief Article)
October 3, 2005... Byline: Claire Atkinson Last week UPN found a partner to launch its most-talked-about show: Google. Streaming the premiere of "Everybody Hates Chris'' on Google Video is likely to be the first of numerous TV deals struck by the search...

Stethoscope in hand, `media guy' tackles the issues at Havas shop.(MPG USA appoints Charlie Rutman for North America operations)
October 3, 2005... Byline: LISA SANDERS "A lot of people thought I'd come in and start to pitch new business immediately,'' said Charlie Rutman, referring to industry scuttlebutt at the time of his April 4 start as CEO of MPG North America. His first...

Bronze Winners/Television.(Hispanic Achievement Awards)(Brief Article)
October 3, 2005... Heineken "Vuelo'' Agency: Vidal Partnership, New York Perry Ellis "Yate,'' "Handyman,'' ''Reposa'' Agency: La Comunidad, Miami Toyota "Desayuno'' Agency: Badillo Nazca Saatchi & Saatchi, San Juan, Puerto...

TBWA taps LePlae for North America.(TBWA Worldwide promotes Robert LePlae)
October 3, 2005... Omnicom Group's TBWA Worldwide promoted West Coast chief Robert LePlae to president of its North America operations, including day-to-day oversight of the network's New York office. The widely expected move follows by a week the departure...

FDA hearings could bring DTC regulations; Big Pharma marketers expect change after year of political scrutiny.
October 3, 2005... Byline: RICH THOMASELLI More than two years after the last public hearing on direct-to-consumer advertising failed to produce any guidelines to regulate the $4 billion ad category, the Food and Drug Administration will try it again. ...

Ogilvy struggles after losing Sears; Employees in Chicago await layoffs as Dove account may shift to N.Y.(Ogilvy and Mather, Sears, Roebuck and Co.)
October 3, 2005... Byline: JAMES B. ARNDORFER The Chicago office of Ogilvy & Mather is wobbling a month after losing cornerstone client Sears Roebuck & Co. More than half of the agency's planners have left over the past few months and employees are...

P&G slits own throat with razor promotion; Abets Schick in giveaway that nicks the company it just purchased-Gillette.(Procter & Gamble Co.)
October 3, 2005... Byline: JACK NEFF In a bizarre marketing twist, Procter & Gamble is helping razor rival Schick attack Gillette, the company it now owns. Honoring an agreement reached with Energizer Holdings before the Gillette buy was announced in...

Unilever puts brands on block.(Unilever Group)(Brief Article)
October 3, 2005... Byline: Jack Neff Unilever has decided it doesn't need a little Finesse, putting the brand up for sale along with flagging hair-care siblings Salon Selectives and Aquanet, according to people familiar with the matter. A Unilever...

Cellphone checks your health before it calls 911; CardioNet, Qualcomm develop medical testers with dialing capabilities.
October 3, 2005... Byline: MYA FRAZIER Would you pay $80 a month to monitor the glucose levels of your elderly diabetic mother, especially if the cellphone she carried not only administered the test but alerted you, her doctor and even an ambulance if...

People.(appointments and promotions)(Brief Article)
October 3, 2005... Jerry Acciaioli to senior account manager-digital media group, CBS, Detroit, from exec VP, Omnicom Group's BBDO, Troy, Mich. Jasmine Dadlani to senior VP-account planner, Interpublic Group of Cos.' Deutsch, New York, from VP-account...

Power Players; TheyAEre the men and women who control the purse strings on more than $44 billion in marketing. The Power Players are ranked not only on dollars and leadership, but also on innovation, merchandising and overall impact on their categories.(Brent Dewar of General Motors Corp.)(Interview)
October 3, 2005... The 30 executives singled out as 2005 Power Players guide the marketing of some of the U.S.'s largest corporations, and topping their ranks is General Motors Corp.'s Brent Dewar. Advertising Age Detroit Bureau Chief Jean Halliday flagged down...

Guilds gird for battle over advertising future; SAG, WGA concerned placement, platforms may cut out creatives.(Writer's Guild of America, Screen Actors Guild)
October 3, 2005... Byline: T. L. STANLEY Actors, writers and other behind-the-scenes talent have seen the future of advertising, and they want their share. With a keen awareness of marketing's radically changing landscape, new leaders with get-tough...

The Worst.(advertising campaign)
October 3, 2005... 1. The deal: Domino's Pizza sponsors a task in `The Apprentice' in which teams develop and sell a new type of pizza. The cost: More than $1 million. Why it didn't work: Mixed messages. The show's two competing teams both developed and...

The Best.(advertising campaign)
October 3, 2005... 1. The deal: General Motors' Pontiac division sponsors a task in `The Apprentice' built around its new Solstice roadster. The cost: North of $1 million. Why it worked: The task was simple: have contestants design a brochure for the...

Gold Winners/Magazines.(McCann-Erickson Inc.)(Brief Article)
October 3, 2005... Laboratorio Garden House "Hallmark Cards'' Agency: BBDO Puerto Rico, San Juan This surprising campaign for a difficult product-run as a series of soft-focus Hallmark-like greeting cards inserted in magazines-won four of the...

Foul mouth: Stealth marketers flirt with law; FTC official: Disclosing commercial ties crucial to avoiding violations.(Federal Trade Commission )
October 3, 2005... Byline: MATTHEW CREAMER The good buzz on the nascent business of word-of-mouth marketing holds that it offers a low-cost, highly effective way to drum up positive chatter around a brand. The bad is that some of its more insidious practices...

Garfield's AdReview; Hallelujah! Here's to a TV ad that totally sucks.(Arnold Bakeries advertisement by Seiter and Miller Advertising Inc.)
October 3, 2005... Byline: Bob Garfield A sign. "Dear Lord,'' we implored, "send us a sign.'' A sign to tell us, after 20 years at this ridiculous racket, that enough was enough. Or to keep at it hammer and tong. Either way, we just wanted some...

1. Brent Dewar; VP-marketing and advertising, North America, General Motors Corp.(vice president)(Brief Article)
October 3, 2005... AD BUDGET: $4.0 billion AGENCIES INCLUDE: Interpublic Group of Cos.' Campbell-Ewald, Warren, Mich.; Lowe Worldwide, New York; McCann Erickson Worldwide, Birmingham, Mich.; Mullen, Wenham, Mass. Omnicom Group's Goodby, Silverstein &...

2. James Stengel; Global marketing officer, Procter & Gamble Co.(Special Report: Power Players)(Brief Article)
October 3, 2005... AD BUDGET: $3.92 billion AGENCIES INCLUDE: Aegis Group's Carat Americas, N.Y. Publicis's Bromley Communications, San Antonio; Leo Burnett Worldwide, Chicago; Conill, Kaplan Thaler Group, Publicis USA and Saatchi & Saatchi, N.Y.; Team One,...

3. Greg Duncan; President-U.S. Pharmaceuticals, Pfizer.(Brief Article)
October 3, 2005... AD BUDGET: $2.96 billion AGENCIES INCLUDE: Aegis's Carat Americas, N.Y. Havas's Arnold Worldwide and Euro RSCG Life LM&P, N.Y. Interpublic's BBDO Worldwide, Cline Davis & Mann and Merkley & Partners, N.Y. Publicis's Kaplan Thaler Group and...

4. Joe Eberhardt; Exec VP-sales and marketing, Dodge, Jeep and Chrysler, Chrysler Group, DaimlerChrysler.(Brief Article)
October 3, 2005... AD BUDGET: $2.18 billion AGENCIES INCLUDE: Interpublic-backed GlobalHue, Southfield, Mich. Omnicom Group's BBDO and PHD, Troy, Mich. Organic, Detroit. POWER PLAY: Joe Eberhardt suggested ex-Chrysler Chairman Lee Iacocca appear in...

5. Steve Lyons; Group VP-marketing, sales and service, North America, Ford Motor Co.(Special Report: Power Players)(Brief Article)
October 3, 2005... AD BUDGET: $2.46 billion AGENCIES INCLUDE: WPP's JWT, Detroit; UniWorld Group, N.Y.; Y&R Advertising, Dearborn, Mich.; Ford Motor Media and Mediaedge:cia, Detroit. Zubi Advertising, Miami. POWER PLAY: Steve Lyons was catapulted into...

6. William Weldon; CEO, Johnson & Johnson.(chief executive officer)(Brief Article)
October 3, 2005... AD BUDGET: $2.18 billion AGENCIES INCLUDE: Interpublic's Alchemy, Deutsch, Lowe, McCann Erickson, Regan Campbell Ward, R/GA and Universal McCann Worldwide, N.Y.; Torre Lazur McCann Healthcare Worldwide, Parsippany, N.J.; Casanova Pendrill...

7. Eddie Lampert; Chairman, Sears Holdings Corp.(Brief Article)
October 3, 2005... AD BUDGET: $1.82 billion AGENCIES INCLUDE: Publicis-backed Burrell Communications, Chicago. WPP's Bravo Group, Grey Worldwide, Kang & Lee and MediaCom, N.Y.; Y&R, Chicago; Wing Latino; N.Y.; MindShare Worldwide, N.Y., Chicago. POWER...

8. Mark Schweitzer; Chief marketing officer, Sprint Nextel.(Brief Article)
October 3, 2005... AD BUDGET: $1.69 billion AGENCIES INCLUDE: Omnicom's TBWA/Chiat/Day, N.Y. WPP's MindShare, N.Y. Publicis's Publicis & Hal Riney and Starcom, San Francisco. Organic, San Francisco. Vidal Partnership, N.Y. POWER PLAY: Perhaps Mark...

9. John Stratton; VP-chief marketing officer, Verizon Wireless.(vice president)(Brief Article)
October 3, 2005... AD BUDGET: $1.74 billion AGENCIES INCLUDE: Interpublic's McCann Erickson, N.Y. Publicis's Verizon Media at Zenith, N.Y. Interpublic-backed GlobalHue, Southfield, Mich. Viva Partnership, Miami. POWER PLAY: Verizon Wireless may have...

10. Jan Thompson; VP-marketing, Nissan and Infiniti brands, Nissan North America.(vice president)(Brief Article)
October 3, 2005... AD BUDGET: $1.54 billion AGENCIES INCLUDE: Omnicom's TBWA Worldwide and OMD, Los Angeles. True Agency, L.A. Vidal Partnership, N.Y. POWER PLAY: Jan Thompson's first launches show she's on her game-the cool intros for the redone Xterra...

11. Marc Lefar; Chief marketing officer, Cingular Wireless.(Brief Article)
October 3, 2005... AD BUDGET: $1.22 billion AGENCIES INCLUDE: Omnicom's BBDO, Atlanta and N.Y.; OMD, Atlanta. WPP's Mendoza Dillon, Irvine, Calif.; Mediaedge:cia, N.Y. Ant Farm Interactive, Atlanta. POWER PLAY: Marc Lefar, 41, used Cingular's $1...

12. Jim Farley; VP-marketing, Toyota Division, Toyota Motor Sales USA.(vice president)(Brief Article)
October 3, 2005... AD BUDGET: $1.32 billion AGENCIES INCLUDE: Publicis's Conill and Saatchi & Saatchi, Torrance, Calif.; Zenith Media, N.Y. Publicis-backed Burrell Communications, Chicago. POWER PLAY: Jim Farley was promoted to his current post in April...

13. Laura Klauberg; Senior marketing officer and VP-marketing shared services, Unilever.(vice president)(Brief Article)
October 3, 2005... AD BUDGET: $1.32 billion AGENCIES INCLUDE: Interpublic's Dailey & Associates, L.A.; Lowe and McCann Erickson, N.Y. Omnicom's DDB, Chicago, N.Y. Publicis-backed Bartle Bogle Hegarty, N.Y. WPP's Ogilvy & Mather Worldwide, JWT and MindShare,...

14. Mary Dillon; Exec VP-chief global chief marketing officer, McDonald's Corp.(vice president)(Brief Article)
October 3, 2005... AD BUDGET: $1.39 billion AGENCIES INCLUDE: Omnicom's DDB, Chicago; OMD, N.Y. Omnicom-backed Del Rivero Mes- sianu DDB, Coral Gables, Fla. Publicis's Leo Burnett, Chicago. Publicis-backed Burrell, Chicago. POWER PLAY: Mary Dillon, 44,...

15. Steve Reinemund; Chairman-CEO, PepsiCo.(chief executive officer)(Brief Article)
October 3, 2005... AD BUDGET: $1.26 billion AGENCIES INCLUDE: Omnicom's BBDO, DDB, OMD, N.Y.; Dieste Harmel & Partners, Dallas; Element 79, Chicago; GSD&M, Austin, Texas. POWER PLAY: The decision by Steve Reinemund, 56, to make the $14 billion...

16. Tom Taylor; Exec VP-merchandising and marketing, Home Depot.(vice president)(Brief Article)
October 3, 2005... AD BUDGET: $1.26 billion AGENCIES INCLUDE: Interpublic's Initiative Media Worldwide, Atlanta. Omnicom's DDB, Chicago. WPP's UniWorld, Atlanta. Richards Group, Dallas. Vidal Partnership, N.Y. POWER PLAY: Tom Taylor, marketing legend...

17. John Mendel; Senior VP-auto operations, Honda and Acura divisions, American Honda Motor Co.(vice president)(Brief Article)
October 3, 2005... AD BUDGET: $1.2 billion AGENCIES INCLUDE: RPA, Santa Monica, Calif. La Agencia de Orci & Asociados and Muse, L.A. POWER PLAY: A new face at Honda, John Mendel marks the first wave of executive changes at the top there in 15 years. Mr....

18. Peter Sachse; Chief marketing officer, Federated Co.(Brief Article)
October 3, 2005... AD BUDGET: $1.2 billion AGENCIES INCLUDE: Interpublic's Lowe and Initiative Media, N.Y. POWER PLAY: The Federated/May merger put Macy's CMO Peter Sachse potentially in charge of a $1.2 billion media budget. So far, spending is inching...

19. Mich Mathews; Senior VP-central marketing group, Microsoft Corp.(Brief Article)
October 3, 2005... AD BUDGET: $986.6 million AGENCIES INCLUDE: Interpublic's McCann Erickson, San Francisco; Universal McCann, N.Y. POWER PLAY: Earlier this year, Mich Mathews, 38, was promoted to her current post from VP-marketing as Microsoft dives...

20. William Lauder; President-CEO, Estee Lauder Cos.(chief executive officer)(Brief Article)
October 3, 2005... AD BUDGET: $1.06 billion AGENCIES INCLUDE: WPP's MindShare, N.Y. POWER PLAY: In recent months, scion William Lauder, 45, has named the superstar head of Estee Lauder Cos.'s MAC division, John Demsey, as global brand president...

Powering up; Power Players starts with dollars and then goes deeper.(Brief Article)
October 3, 2005... The power players profiled in this Special Report have key roles in the marketing strategies of some of the U.S.'s leading advertisers. All 30 of the marketers showcased here were also featured in the 50th annual 100 Leading National...

People.(Grey Worldwide promoted Alan Lo)(Richard Block resigned from JWT Europe)(Taxi promotes Yves Blain)(Brief Article)
October 3, 2005... Yves Blain, 45, to the new post of Montreal-based VP-relationship marketing, Taxi, to develop relationship marketing for the agency in Canada and New York, from vice chairman, FCB, Quebec. Dick van Motman to CEO, China, DDB Worldwide, a new...

BMW abandons Madison & Vine; Trailblazer in branded entertainment a smaller player in Tinseltown.(Rogers & Cowan Inc.)
October 3, 2005... Byline: JEAN HALLIDAY and MARC GRASER For years a discussion about branded entertainment rarely passed without mention of BMW, the pioneering marketer in the space, so the automaker's decision to exit entertainment altogether has raised...

Pecker's pickle; American Media chief just wants respect. But personality, political clashes pop up wherever he goes.(David Pecker,Arnold Schwarzenegger)
October 3, 2005... Byline: NAT IVES One Tuesday afternoon last July, five days after the controversial details of a contract with California Gov. Arnold Schwarzenegger blew up in the press, American Media's top executives in New York, Florida and California...

Billion-dollar blitz greets new Medicare drug plan; Insurers, pharmacies, gov't target seniors as enrollment begins.(Centers for Medicare & Medicaid Services)
October 3, 2005... Byline: Lisa Sanders Let the blitz begin. Hundreds of health insurers, retail stores and pharmacies, as well as public organizations and the government, throw open the marketing floodgates this week to reach 43 million American seniors...

Nestle, Hershey figure sticks will be big sellers; Focus on indulgence, portion control in bid to lure ladies who munch.(The Hershey Co. Hershey Chocolate U.S.A.)
October 3, 2005... Byline: STEPHANIE THOMPSON In an effort to woo back women who want to look like sticks, Nestle and Hershey are both preparing launches of portion-control candy products dubbed respectively-if not imaginatively-Stixx and Sticks. Nodding...

Q&A: Michael Linton.(Interview)
October 3, 2005... Michael Linton, No. 22 on the 2005 Power Players list, faces two of a retailing executive's worst nightmares: being in a very competitive category-electronics-and fending off Wal-Mart. Ad Age correspondent Mya Frazier asked Best Buy Co.'s chief...

The eyes no longer have it: Why mags must heed GM chief.(General Motors Corp., Brent Dewar )
October 3, 2005... Byline: Jonah Bloom I'm not looking to buy 47 more pages, I'm looking for connectivity with my customers,'' GM's VP-marketing and advertising, Brent Dewar, told the audience at last week's Madison & Vine East event. That's the Brent...

Brady's Bunch; Derisive snickers from Europe.
October 3, 2005... Byline: James Brady Just back from Europe, the "stop press'' news: Was BBC (familiarly, "the Beeb'') on an anti-US campaign of gloating over hurricanes and New Orleans' woes? That's what Rupert Murdoch, Bill Clinton and others were being...

23. Michael Francis; Exec VP-marketing, Target Stores, Target Corp.(vice president)(Brief Article)
October 3, 2005... AD BUDGET: $904.1 million AGENCIES INCLUDE: Interpublic's R/GA, N.Y. Minneapolis agencies Fame, Peterson Milla Hooks, Haworth. POWER PLAY: Michael Francis, 42, sits in what's arguably the most coveted marketing seat in retail. With...

24. Mark Addicks; Chief marketing officer, General Mills.(Brief Article)
October 3, 2005... AD BUDGET: $912.5 million AGENCIES INCLUDE: Interpublic's Campbell Mithun, Minneapolis; Casanova Pendrill, Costa Mesa, Calif. Publicis's Publicis Dialog, Saatchi & Saatchi and Zenith Media, N.Y. Publicis-backed Burrell, Chicago. POWER...

28. Abby Kohnstamm; Senior VP-marketing, IBM Corp.(vice president)(Brief Article)
October 3, 2005... AD BUDGET: $631.9 million AGENCIES INCLUDE: Interpublic's R/GA, N.Y. WPP's Ogilvy & Mather and OgilvyInteractive Worldwide, N.Y. Modem Media, Norwalk, Conn. POWER PLAY: IBM continues its transformation to one-stop solutions provider...

29. Mary Minnick; Exec VP-president of marketing, strategy and innovation, Coca-Cola Co.(vice president)(Brief Article)
October 3, 2005... AD BUDGET: $540.5 million AGENCIES INCLUDE: Interpublic's Campbell Mithun, Minneapolis; FCB, N.Y.; Fitzgerald & Co., Atlanta; Martin Agency, Richmond, Va. Publicis's Lapiz, Chicago; Publicis USA and Starcom MediaVest, N.Y. Publicis-backed...

30. Carol Hamilton; President-general manager, L'Oreal Paris Division, L'Oreal.(Brief Article)
October 3, 2005... AD BUDGET: $535.9 million AGENCIES INCLUDE: Interpublic's McCann Erickson and Universal McCann, N.Y. La Micela, N.Y. POWER PLAY: Tapping into new segments for growth has been a hallmark of Carol Hamilton's success. The L'Oreal Kids...