Advertising Age articles from October 2004

Advertising Age archives from October 2004

Building the power grid.(Special Report: Power Players)(Advertising Age)(Brief Article)
October 4, 2004... The Power Players profiled in this Special Report have key roles in the marketing strategies of some of the leading advertisers as identified in the 49th annual 100 Leading National Advertisers Special Report (AA, June 28). The marketers range...

On the Web.(Special Report: Hispanic Creativity)(Advertising Age)(Brief Article)
October 4, 2004... All the winning creative work from Advertising Age's sixth annual Hispanic Creative Advertising Awards is displayed on AdAge.com at QwikFIND aap98y. The winning TV and radio commercials can be played. Full creative credits and a description of...

Honda's two targets.(News)(American Honda Motor Company Inc.)(Brief Article)
October 4, 2004... Byline: Jean Halliday While families remain the prime target of American Honda Motor Co.'s Odyssey minivan, the first total redo of the popular model since 1998 offers more features to attract a secondary target-empty nesters. ...

Novartis puts $350M in play, seeks agency 'upgrade'; Looks to consolidate b-to-b and consumer work in same shops.(News)(business to business)
October 4, 2004... Byline: RICH THOMASELLI Pharmaceutical giant Novartis, pursuing a "consumer-centric'' global branding model, has invited roster and nonroster shops to pitch its estimated $350 million prescription drug business. The goal is to place its...

Late News; MDC establishes U.S. headquarters in NYC.(New York City)(Pacific Gas and Electric Co.)(Association of National Advertisers)
October 4, 2004... [New York] MDC Partners has opened a U.S. headquarters in New York City. The company has operated from Toronto since it was founded in 1980. Working from the new office will be: MDC Vice Chairman and Exec-VP Steve Berns, newly hired from...

Home Depot campaign: "Home Depot te Ayuda''; Gold/Interactive-Online Ads, Branding.(Special Report: Hispanic Creativity)(Garcia 360)(Brief Article)
October 4, 2004... Agency: Garcia 360, San Antonio Each simple but charming ad shows a different tool, propelled by Home Depot's square orange logo. One ad asks, "Repairs at home?'' and shows the orange box turning a screwdriver; in another, "Painting the...

Heineken: "Blackout''; Gold winners/Television.(Special Report: Hispanic Creativity)(Vidal Partnership)(Brief Article)
October 4, 2004... Agency: Vidal Partnership, New York Category: Alcoholic Beverages This quickie commercial, playing on many Hispanics' experience with power outages in their home countries, was inspired by the massive U.S. blackout on Thursday, Aug....

16: Mich Mathews, VP-marketing, Microsoft Corp. Ad budget: $1.15 billion.(Special Report: Power Players)(Vice President)(Brief Article)
October 4, 2004... AGENCY ROSTER INCLUDES: Interpublic's McCann Erickson Worldwide, New York and San Francisco; Universal McCann Worldwide, New York. WPP's Wunderman, New York. POWER PLAY: IT spending is back, and Ms. Mathews, 37, is guiding Microsoft...

17: Karen Crawford, Director-media advertising and relationship marketing Nestle USA; Ad budget: $1.11 billion.(Special Report: Power Players)(Brief Article)
October 4, 2004... AGENCY ROSTER INCLUDES: Interpublic's Avrett, Free & Ginsberg; Foote Cone & Belding Worldwide; R/GA; and Universal McCann Worldwide, all New York; Casanova Pendrill Publicidad, Irvine, Calif.; Dailey & Associates and McCann Erickson Worldwide,...

18: Dave Johnson, President-North America Commercial, Kraft Foods Altria Group; Ad budget: $1.08 billion.(Special Report: Power Players)(Brief Article)
October 4, 2004... AGENCY ROSTER INCLUDES: Interpublic's Foote Cone & Belding Worldwide, Chicago and New York. Publicis' Leo Burnett USA, Chicago; MediaVest, New York. WPP's Bravo Group, Ogilvy & Mather Worldwide and UniWorld Group, all New York; J. Walter...

Energizer Batteries: "Beach''; Bronze winners/Television.(Special Report: Hispanic Creativity)(Grupo Gallegos)(Brief Article)
October 4, 2004... Agency: Grupo Gallegos, Long Beach, Calif. Category: Grocery Products Although not as clever as Energizer's Gold-winning "Game,'' "Beach'' uses the same effective product demonstration of what happens when your non-Energizer batteries...

Clorox Co.'s Gladware: "South Pole''; Bronze winners/Television.(Special Report: Hispanic Creativity)(Brief Article)
October 4, 2004... Agency: Dieste Harmel & Partners, Dallas Category: Grocery Products Glad containers last longer than you think. This backwards re-creation starts with a native who catches a fish in a Glad container through a polar ice hole. In a...

McDonald's Corp.: "Platonic Love''; Bronze winners/Television.(Special Report: Hispanic Creativity)(Brief Article)
October 4, 2004... Agency: Del Rivero Messianu DDB, Coral Gables, Fla. Category: Retail/Fast-food At a table in a McDonald's restaurant, a very small boy declares his love at length, ending "We're made for each other... I love you.'' The stunned woman...

Kellogg's All Bran: "Tapa''; Bronze winners/Television.(Special Report: Hispanic Creativity)(Brief Article)
October 4, 2004... Agency: Leo Burnett Puerto Rico, San Juan Category: Grocery Products In a dark empty house-the mail has piled up and the bedroom is unoccupied-the lid of the toilet seat nevertheless pops up at 7:12 a.m. Attesting to the power of...

Adelphia en Espanol campaign: "Mexican Movie Posters''; Gold/Direct Marketing.(Special Report: Hispanic Creativity)(Castells and Asociados Advertising)(Brief Article)
October 4, 2004... Agency: Castells & Asociados, Los Angeles This cable-company subscriber drive shows a firm grasp of cultural references, harking back to the pulpy Mexican movies that are familiar to many potential subscribers. Fake vintage movie posters...

Discovery Channel campaign: "Goldfish,'' "Toilet Paper''; Silver/Direct Marketing.(Special Report: Hispanic Creativity)(Concept Cafe)(Brief Article)
October 4, 2004... Agency: Concept Cafe, Miami This postcard campaign brings to life some of the most popular, and colorful, urban legends around to promote "MythBusters,'' a Discovery Channel show that debunks popular fallacies. A single goldfish stares...

MasterCard International: "Remeras''; Silver winners/Television.(Special Report: Hispanic Creativity)(Vidal Partnership)(Brief Article)
October 4, 2004... Agency: Vidal Partnership, New York Category: Financial Services Vidal gives MasterCard's long-running "Priceless'' campaign a very Hispanic twist that any parent can appreciate. A father buys a tiny red and white soccer jersey for...

Volkswagen Passat: "The Fly''; Silver winners/Television.(Special Report: Hispanic Creativity)(Creative on Demand)(Brief Article)
October 4, 2004... Agency: Creative on Demand, Coral Gables, Fla. Category: Automotive Playing on a common proverb about how a closed mouth catches no flies, this Volkswagen spot uses the folk saying as a way to play up jaw-dropping prices. Shot from the...

Coors Light: "Zoologico''; Silver winners/Television.(Special Report: Hispanic Creativity)(Bromley Communications)(Brief Article)
October 4, 2004... Agency: Bromley Communications, San Antonio Category: Alcoholic Beverages Soccer fans go through a zoo heckling every species on display. They boo the tigers, then the pumas and finally the eagles. There's a point to this hooliganism....

Hearst taps BPA for 'Shop, Etc.'; In wake of scandals, will get audit from ABC and chief rival.(News)
October 4, 2004... Byline: JON FINE Hearst Magazines will be the second major publisher to use dual auditing services, putting added pressure on Audit Bureau of Circulations in the wake of scandals that have unsettled advertisers. For the launch of its...

Toyota 4Runner: "Aventura''; Bronze winners/Television.(Special Report: Hispanic Creativity)(Badillo/Saatchi and Saatchi)(Brief Article)
October 4, 2004... Agency: Badillo Nazca Saatchi & Saatchi, Guaynabo, Puerto Rico Category: Automotive Adventure-real or imagined-is often the selling point for SUVs. A man arrives home and finds the kitchen in disarray. He drinks from a milk carton and...

Fox Sports en Espanol: "Smell''; Bronze winners/Television.(Special Report: Hispanic Creativity)(Grupo Gallegos)(Brief Article)
October 4, 2004... Agency: Grupo Gallegos, Long Beach, Calif. Category: Entertainment/Media/Communications A woman arrives home with her groceries and notices an unusual smell. She sniffs her groceries, then her kitchen trash can and then checks the...

New York International Latino Film Festival: "Casting''; Bronze winners/Television.(Special Report: Hispanic Creativity)(La Finca Creativa)(Brief Article)
October 4, 2004... Agency: La Finca Creativa, New York Category: Entertainment/Media/Communications This spot for a Latin film festival takes an old complaint and gives it a fresh spin. Actors stream in front of an unseen casting director, and, as the...

Citibank: "Aspirin''; Bronze winners/Television.(Special Report: Hispanic Creativity)(La Comunidad)(Brief Article)
October 4, 2004... Agency: La Comunidad, Miami Beach, Fla. Category: Financial Services Anyone who has grappled with a foreign language will empathize with this man who struggles to buy aspirin from a clueless pharmacist who can't understand his...

Wrangler: "Bib''; Bronze winners/Television.(Special Report: Hispanic Creativity)(Arteaga and Arteaga)(Brief Article)
October 4, 2004... Agency: Arteaga & Arteaga, San Juan, Puerto Rico Category: Retail/Fast-food A young couple in a restaurant are dismayed by the flimsy napkins. As their meal is served, an idea strikes them. They rise, slowly unzip and remove their...

Brady's Bunch.(People & Players)
October 4, 2004... Byline: James Brady Does Hearst have another hit on its hands? When a non-fashion journalist pal who loves Lucky told me she thinks the new Hearst book, Shop Etc., being edited by Mandi Norwood, may be even better than the Conde Nast...

Work: Ikea.(The World: Ad Age Global News & Data)(Brief Article)
October 4, 2004... Outdoor ads showing rooms that reflect their owners' look and personality are the latest in Ikea's "Redecorar Tu Vida'' ("Redecorate Your Life'') campaign in Spain by S,C,P,F Barcelona. In "Twins,'' girls are as colorful as their room below...

Detroit is speaking in mother tongue; GM, Chrysler aim to sidestep soccer-mom stereotype.(News)
October 4, 2004... Byline: JEAN HALLIDAY Detroit is due for a reality check. Domestic automakers have struggled in recent years with how to advertise family-friendly vehicles, fearful they'll be pegged "mom- mobiles'' and shunned by men. Minivans were...

The new product paradox; Survey shows 76% willing to buy new lines, but marketers lack innovation skills.(News)
October 4, 2004... Byline: BETH SNYDER BULIK Consumers are crying out for new products, but marketers fear their companies don't have the right stuff to meet that demand. Contradicting the popular notion that the purchasing public is an inherently...

La Comunidad snags 7 awards; It's a good year for newcomers; record 545 entries in 6th annual fete.(Special Report: Hispanic Creativity)
October 4, 2004... Byline: LAUREL WENTZ La Comunidad was the most awarded agency in Advertising Age's sixth annual Hispanic Creative Advertising Awards. The Miami Beach, Fla., shop picked up seven prizes for three very different clients-Citibank, Volkswagen...

Let your fingers do the paying; Pay By Touch rolls first major test as merchants keep eye on future.(News)
October 4, 2004... Byline: ALICE Z. CUNEO The way Americans spend their trillions each year will soon experience one of the most dramatic changes since credit card use at the checkout became widespread. The same biometric technology that holds promise...

Manos del Sur campaign: "Double,'' "Delegating,'' "Receptionist,'' "Orchestra,'' "Psychologist''; Gold winners/Television.(Special Report: Hispanic Creativity)(La Comunidad)(Brief Article)
October 4, 2004... Agency: La Comunidad, Miami Beach, Fla. Category: PSA/Government Direct response spots are rarely as witty and well-executed as this campaign soliciting donations for poor children in Latin America. The commercials don't so much ask...

Energizer Batteries: "Game''; Gold winners/Television.(Special Report: Hispanic Creativity)(Grupo Gallegos)(Brief Article)
October 4, 2004... Agency: Grupo Gallegos, Long Beach, Calif. Category: Grocery Products "If you don't buy Energizer Max'' is the opening voice-over leading to horrifying but funny scenes of battery failure. The batteries in a child's Game Boy die during...

Heineken: "Master of Languages''; Silver winners/Television.(Special Report: Hispanic Creativity)(Vidal Partnership)(Brief Article)
October 4, 2004... Agency: Vidal Partnership, New York Category: Alcoholic Beverages Vidal continues to branch out the concept behind its award-winning "Translations'' radio campaign, this time on TV. A bartender receives a variety of beer orders from...

Spots: Hardee's.(News)(advertising)(Brief Article)
October 4, 2004... Size matters for politicians in a new spot from Mendelsohn/Zien, Los Angeles, for Thickburgers at CKE Restaurants' Hardee's. Art Director: Marcus Wesson. Copywriter: Mick DiMaria.

Garfield's AdReview; Toyota lurches forward but doesn't advance the brand.(News)(Toyota Motor Sales U.S.A. Inc.)
October 4, 2004... Byline: Bob Garfield For nearly four decades, mankind has been haunted by three perplexing questions: Is there indeed an elusive Higgs boson that gives mass to other subatomic particles? How does Larry King get women? What is...

Volkswagen campaign: "Touareg,'' "Matrimonio,'' "Valijas,'' "Problemas''.(Special Report: Hispanic Creativity)(La Comunidad)(Brief Article)
October 4, 2004... Agency: La Comunidad, Miami Beach, Fla. Each print ad pictures an eye-catching open road uniquely suited to the VW brand poised above it and the philosophical headline. For the sporty Polo, the headline is "The suitcases don't close; the...

Heineken, Citibank are big winners; The immigrant experience inspires insightful ads that impress contest judges.(Special Report: Hispanic Creativity)
October 4, 2004... Byline: LAUREL WENTZ Insights into the experience of Spanish-speaking immigrants in the U.S. inspired some of the most powerful work that competed for Advertising Age's 2004 Hispanic Creative Advertising Awards. Citibank's first major...

Like him or not, Arnell can help us design next generation.(Viewpoint)(Peter Arnell)
October 4, 2004... Byline: Scott Donaton Even if you've seen the photos, it's still a shock when Peter Arnell walks through the door, 200-some-odd pounds lighter than he was two-and-a-half years ago. And with his 150-pound frame draped in khaki shorts, a...

People.(The World: Ad Age Global News & Data)(Appointments)(Brief Article)
October 4, 2004... Martha Pease, 47, to exec VP-worldwide account director for the global L'Oreal business at Interpublic Group of Co.'s McCann Erickson Worldwide, New York. She previously ran her own consultancy, MPB Consulting, New York. Kitti Chaiyaporn...

Portability boosts electronics sales; Category killers: Success of iPod sparks rash of mobile devices.(Special Report: Power Players)
October 4, 2004... Byline: KATE FITZGERALD For power players in the consumer electronics market, digital downloads have changed everything. Not so long ago sales were stagnant, and the potential of digital technology was mired in doubt as illegal...

Cool blue drinks are new hot liquors; Hpnotiq, facing rivals, moves from urban to general market.(News)
October 4, 2004... Byline: JAMES B. ARNDORFER Hpnotiq, a turquoise concoction of cognac, vodka and fruit juices, was one of a kind when launched a few years ago. That's no longer the case. Now one of the hottest spirits at the bar, it's facing a growing...

Food giants spawn generation of orphans; Kraft and rivals put emphasis on core brands.(News)
October 4, 2004... Byline: Stephanie Thompson As food companies look to throw more marketing weight behind core brands, they are creating a new generation of orphans: ones that dwell in their own houses. While Kraft Foods, Unilever and others are looking...

22: Mark Addicks, Chief marketing officer, General Mills; Ad budget: $956 million.(Special Report: Power Players)(Brief Article)
October 4, 2004... AGENCY ROSTER INCLUDES: Interpublic's Campbell Mithun and Zentropy Partners, both Minneapolis; Casanova Pendrill Publicidad, Costa Mesa, Calif. Publicis' Arc, Saatchi & Saatchi and Zenith Media, all New York; Burrell Communications Group,...

25: William Lauder, President-CEO, Estee Lauder; Ad budget: $906 million.(Special Report: Power Players)(Brief Article)
October 4, 2004... AGENCY ROSTER INCLUDES: WPP's J. Walter Thompson USA, New York. POWER PLAY: The grandson of company founder Estee Lauder, Mr. Lauder was promoted to president-CEO from chief operating officer last July and is boldly mining the beauty...

24: Allison Johnson, Senior VP-corporate marketing, Hewlett-Packard; Ad budget: $899 million.(Special Report: Power Players)(Vice President)(Brief Article)
October 4, 2004... AGENCY ROSTER INCLUDES: Omnicom's Goodby, Silverstein & Partners, San Francisco. Publicis' Publicis & Hal Riney and ZenithOptimedia, both San Francisco. POWER PLAY: Hewlett-Packard's linkup with Apple Computer to launch the iPod From HP...

26: Abby Kohnstamm, Senior VP-Marketing IBM Corp. Ad budget: $862 million.(Special Report: Power Players)(Vice President)(Brief Article)
October 4, 2004... AGENCY ROSTER INCLUDES: Interpublic's R/GA, New York. WPP's Ogilvy & Mather Worldwide, Ogilvy & Mather Interactive and OgilvyOne Worldwide, all New York. AnswerThink, New York. Modem Media, Norwalk, Conn. POWER PLAY: Ms. Kohnstamm, 51,...

27: Michael Linton, Exec VP-consumer and brand marketing, and chief marketing officer Best Buy Co. Ad budget: $838 million.(Special Report: Power Players)(Vice President)(Brief Article)
October 4, 2004... AGENCY ROSTER INCLUDES: Publicis' Starcom, Chicago. Avenue A, Seattle. Digitas, Chicago. La Comunidad, Miami Beach, Fla. POWER PLAY: Mr. Linton, 47, leads a department that's been willing to try new ideas in both general advertising and...

28: Ashley McEvoy, VP-marketing, McNeil Consumer & Specialty Pharmaceuticals Johnson & Johnson; Ad budget: $581 million.(Special Report: Power Players)(Vice President)(Brief Article)
October 4, 2004... AGENCY ROSTER INCLUDES: Interpublic's Alchemy and Deutsch, both New York. Publicis' Conill, New York. POWER PLAY: Although McNeil Consumer & Specialty Pharmaceuticals and Ms. McEvoy control only 29% of Johnson & Johnson's $2 billion in ad...

Advertisers get help: Clear Channel bows ad creative offering.(News)
October 4, 2004... Byline: LISA SANDERS First Clear Channel Radio told its advertisers to cut down on the length and frequency of their spots. Now it's telling them to improve the creative content-and it's offering to help. "We recognized not just that...

Frito-Lay: "Doritos DJ''; Gold/Interactive-Web site.(Special Report: Hispanic Creativity)(Nobox Marketing Group)(Brief Article)
October 4, 2004... Agency: Nobox Marketing Group, San Juan, Puerto Rico In an irresistibly fun promotion, consumers went to video booths at Puerto Rican shopping malls, sampled Frito-Lay's new Doritos DJ chips, and danced and sang about Doritos before a video...

20: Michael Boylson, Chief marketing officer, J.C. Penney Co. Ad budget: $1.02 billion.(Special Report: Power Players)(Brief Article)
October 4, 2004... AGENCY ROSTER INCLUDES: Omnicom's DDB Worldwide and OMD Worldwide, both Chicago and Dallas; Dieste Harmel & Partners, Dallas. Amistad Media Group, Austin, Texas. InterTrend Communications, Long Beach, Calif. POWER PLAY: Mr. Boylson, a...

Key win for FCB: ONDCP finally settles on agency.(News)(United States. Office of National Drug Control Policy)(Brief Article)
October 4, 2004... Byline: IRA TEINOWITZ After five years of controversy, repeat bidding and federal indictments, the White House anti-drug campaign has a new agency. The White House Office of National Drug Control Policy moved its account from WPP...

Cracking the ROI conundrum; P&G, VNU, Arbitron aim high, but could be undone by panel data.(News)(return on investment)
October 4, 2004... Byline: JACK NEFF and CLAIRE ATKINSON It could be the Holy Grail of ROI-but, just as with the legend, many skeptics doubt that such a measurement miracle will ever come to pass. VNU and Arbitron unveiled grand plans last week for a...

Marketers aim for parents via kid TV.(Media Works)
October 4, 2004... Byline: T.L. STANLEY Pester power's picking up. Traditional kid marketers, such as toy makers and snack conglomerates, are spending record amounts of money to reach young consumers. And auto marketers, retailers, hotel chains and...

Mars, Unilever moves mark substantial Omnicom gains; Arnell key to shifts; WPP loses two big accounts.(News)
October 4, 2004... Byline: STEPHANIE THOMPSON Two major food marketers last week put their vote of confidence in Omnicom Group over WPP Group as they shifted brands to the holding company without reviews. Candy marketer Mars terminated its global...

Toyota Prius: "Te Extrano''; Gold winners/Television.(Special Report: Hispanic Creativity)(Brief Article)
October 4, 2004... Agency: Badillo Nazca Saatchi & Saatchi, Guaynabo, Puerto Rico Category: Automotive At first, it's hard to tell what this ad is all about, as a giant "E'' and a large red obelisk race around in split screen. To a plaintive song about a...

Yahoo en Espanol personals campaign: "Hola,'' "Adios''; Gold winners/Television.(Special Report: Hispanic Creativity)(Euro RSCG Latino)(Brief Article)
October 4, 2004... Agency: Euro RSCG Latino, New York Category: Entertainment/Media/Communications The Hispanic effort was superior to the general-market campaign for Yahoo's dating services. The spot with nervous first-dates rehearsing their hellos was...

Citibank campaign: "Tire Swing,'' "Superheroes,'' "Marquez Sisters''; Gold winners/Television.(Special Report: Hispanic Creativity)(La Comunidad)(Brief Article)
October 4, 2004... Agency: La Comunidad, Miami Beach, Fla. Category: Financial Services La Comunidad's superb integrated TV, print and radio campaign recognizes that immigrants come to the U.S. to make better lives for their families-and that Citibank...

Wireless players become medium; Category killers: `New era' for telecom sector as cell phones turn into marketing tools.(Special Report: Power Players)
October 4, 2004... Byline: ALICE Z. CUNEO Three power players-Verizon Wireless' John Stratten, Sprint Corp.'s Tim Kelly and Cingular Wireless' Marc Lefar-are leading their companies from marketer to medium. The cell phone is transforming into what's being...

Merger ahead? Merck needs a miracle drug to ease Vioxx pain.(News)(Merck and Company Inc.)
October 4, 2004... Byline: RICH THOMASELLI Now that it's pulled its $2.5 billion anti-arthritis blockbuster Vioxx, pharmaceutical titan Merck & Co. is facing redoubled pressure to develop a successor and to achieve marketing success with a new cholesterol...

The Week; Mad. & Vine shops turn Wall St. corner.(Briefs)
October 4, 2004... The "advertainment'' space could be due for increased competition after a flurry of deals that brought new investments into two leading talent agencies and a branded-entertainment shop. Canadian holding company MDC Partners acquired a minority...

10: James Lentz, Group VP-marketing, Toyota Division Toyota Motor Sales USA; Ad budget: $1.26 billion.(Special Report: Power Players)(Brief Article)
October 4, 2004... AGENCY ROSTER INCLUDES: Publicis' Burrell Communications Group, Chicago; Conill and Saatchi & Saatchi, Torrance, Calif. Ground Zero, Marina del Rey, Calif. POWER PLAY: Mr. Lentz, 48, is trying to evolve the conservative brand with the new,...

Sprint Corp.: "Picture Frame''; Silver winners/Newspapers.(Special Report: Hispanic Creativity)(EJE Sociedad Publicitaria)(Brief Article)
October 4, 2004... Agency: EJE Sociedad Publicitaria, Hato Rey, Puerto Rico EJE found a perfect image to convey, without the need for words, the way Sprint's long-distance service helps keep family members together no matter how far away they may be in their...

Olimpiadas Especiales: "Cheque''; Silver winners/Newspapers.(Special Report: Hispanic Creativity)(Leo Burnett Puerto Rico)(Brief Article)
October 4, 2004... Agency: Leo Burnett Puerto Rico, San Juan Leo Burnett appeals to volunteers to donate their time with a check made out to the Special Olympics in time- 2 hours and 37 minutes-rather than money. The tagline is "Give away time. It doesn't...

Citibank campaign: "Zapatos,'' "Prioridades,'' "Doctor''; Silver winners/Newspapers.(Special Report: Hispanic Creativity)(Citibank N.A.)(Brief Article)
October 4, 2004... Agency: La Comunidad, Miami Beach, Fla. In this print component of Citibank's integrated campaign, ads explain how Citibank's Access Account enables people to save for life experiences ranging from impulsively buying a pair of shoes...

Why pay full price? Bud skirts IOC in bid for Beijing gold.(News)
October 4, 2004... Byline: RICH THOMASELLI The 2008 summer Olympics in Beijing features a new event that's already kicked off: The Marketing End Run. Looking to gain a foothold in a country that some have called the last great untapped market,...

Spots: Visa.(News)(Visa U.S.A. Inc.'s advertising )(Brief Article)
October 4, 2004... NFL lineman Brentson Buckner shares his pre-game ritual-kissing his shoes once for every loved one-and his lip balm habit in a new spot for Visa`s NFL sponsorship from Omnicom's BBDO, New York. Art director: Michael Gambino. Copywriter: Peter...

11: Charlotte McKines, Executive Director-Marketing Communications Merck & Co. Ad budget: $1.26 billion.(Special Report: Power Players)(Brief Article)
October 4, 2004... AGENCY ROSTER INCLUDES: Interpublic's Foote Cone & Belding Worldwide, FCB HealthCare, Regan Campbell Ward, R/GA and Initiative, all New York. Omnicom's DDB Worldwide, New York; Corbett HealthConnect, Chicago. WPP's Ogilvy & Mather Worldwide,...

7: Brad Simmons, VP-media services, Unilever U.S. Ad budget: $1.33 billion.(Special Report: Power Players)(Brief Article)
October 4, 2004... AGENCY ROSTER INCLUDES: Grey Global Group's Grey Worldwide, New York. Interpublic's Campbell Mithun, Minneapolis; Dailey & Associates, Los Angeles; Lowe & Partners Worldwide and McCann Erickson Worldwide, both New York. Omnicom's DDB Worldwide,...

Carol Hamilton, President-General Manager, L'Oreal Paris Division L'Oreal; Ad budget: $575 million.(Special Report: Power Players)(Brief Article)
October 4, 2004... AGENCY ROSTER INCLUDES: Interpublic's McCann Erickson Worldwide, New York. La Micela, New York. POWER PLAY: As part of building a more prestige image for the mass L'Oreal Paris brand, Ms. Hamilton recently launched the first standalone...

12: Gary Rodkin, Chairman-CEO, PepsiCo Beverages & Foods PepsiCo; Ad budget: $1.21 billion.(Special Report: Power Players)(Brief Article)
October 4, 2004... AGENCY ROSTER INCLUDES: Omnicom's BBDO Worldwide, Atmosphere BBDO, Spike DDB and OMD Worldwide, all New York; Dieste Harmel & Partners, Dallas; Element 79 Partners, Chicago; GSD&M, Austin, Texas; TracyLocke, Dallas. Publicis' Fallon Worldwide,...

13: John Costello, Exec VP-marketing and merchandising, and chief marketing officer Home Depot; Ad budget: $1.15 billion.(Special Report: Power Players)(Brief Article)
October 4, 2004... AGENCY ROSTER INCLUDES: Interpublic's Initiative, Atlanta. Omnicom's DDB Worldwide, Chicago. Richards Group, Dallas. Vidal Partnership, New York. POWER PLAY: "You can do it, we can help'' has been a strong, double-edged positioning for...

Heineken campaign: "Telegrafico: Mexican, Argentinean, Puerto Rican,'' "Fiesta,'' "Maraton''; Gold/Radio.(Special Report: Hispanic Creativity)(Vidal Partnership)(Brief Article)
October 4, 2004... Agency: Vidal Partnership, New York Vidal continued its "Translations'' campaign with this series of spots, which again exploit the myriad linguistic differences among Latin countries. The "Telegrafico'' series features the typical...

Clorox Co.'s Armor All: "Ring''; Bronze/Out-of-home.(Special Report: Hispanic Creativity)(EJE Sociedad Publicitaria)(Brief Article)
October 4, 2004... Agency: EJE Sociedad Publicitaria, Hato Rey, Puerto Rico A picture is really worth a thousand words when it comes to billboards. This one, for Armor All tire cleaner, makes its point with a clever twist: a shiny tire, displayed in a ring...

9: Jed Connelly, Senior VP-sales and marketing, Nissan and Infiniti Divisions Nissan North America; Ad budget: $1.3 billion.(Special Report: Power Players)(Vice President)(Brief Article)
October 4, 2004... AGENCY ROSTER INCLUDES: Omnicom's TBWA/Chiat/Day, Playa del Rey, Calif.; OMD Worldwide, Los Angeles. Ornelas & Associates, Dallas. True Agency, New York. POWER PLAY: A stream of stylish new and redone models coupled with smart advertising...

15: Eric Conn, Assistant VP-advertising, Honda and Acura American Honda Motor Co. Ad budget: $1.14 billion.(Special Report: Power Players)(Vice President)(Brief Article)
October 4, 2004... AGENCY ROSTER INCLUDES: Rubin Postaer & Associates, Santa Monica, Calif. La Agencia de Orci & Asociados and Muse Cordero Chen & Partners, both Los Angeles. POWER PLAY: The fourth quarter will be the most active for American Honda as 2005...

EBay effort plays up public honesty; Also counters security concerns.(News)
October 4, 2004... Byline: ALICE Z. CUNEO Following a rash of news stories about the potential for fraud on its site, eBay is shifting strategies with a new campaign centered on one of its cultural tenets: "People are good.'' The online auction house,...

14: John Stratten, VP-chief marketing officer, Verizon Wireless; Ad budget: $1.18 billion.(Special Report: Power Players)(Vice President)(Brief Article)
October 4, 2004... AGENCY ROSTER INCLUDES: Interpublic's McCann Erickson Worldwide and Universal McCann, both New York. Publicis' Verizon Media at Zenith, New York. Interpublic-backed GlobalHue, Southfield, Mich. Viva Partnership, Miami. POWER PLAY: Verizon...

23: Marc Lefar, Chief marketing officer, Cingular Wireless; Ad budget: $940 million.(Special Report: Power Players)(Brief Article)
October 4, 2004... AGENCY ROSTER INCLUDES: Omnicom's BBDO Worldwide, Atlanta and New York; Targetbase, Irving, Texas; OMD Worldwide, Atlanta and New York. Publicis' Relay, Chicago. WPP's Mendoza Dillon & Asociados, Irvine, Calif. Ant Farm Interactive, Atlanta....

19: Tim Kelly, Senior VP-Consumer Solutions, marketing, strategic planning, business development and product realization Sprint Consumer Solutions Sprint Corp. Ad budget: $1.07 billion.(Special Report: Power Players)(Vice President)(Brief Article)
October 4, 2004... AGENCY ROSTER INCLUDES: Havas' Brann Worldwide, Chicago. Interpublic's Foote Cone & Belding Worldwide, Caparra, Puerto Rico. Omnicom's Organic, San Francisco. Publicis' Publicis BOS Group, Publicis Dialog and Saatchi & Saatchi, all New York;...

Audi sponsors: Gawker tries hand at blog for auto set.(Interactive)(Gawker Media)(Brief Article)
October 4, 2004... Byline: Kris Oser Blog-publishing firm Gawker Media followed up its Nike and New Line Cinema-sponsored microsites with the launch of an auto blog, sponsored exclusively by Audi, and two other blogs with multiple advertisers. All are geared...

Adages; 'The Insider' makes a big splash in New York (with help from Jeanne).(News)
October 4, 2004... Byline: Ken Wheaton He might be a handsome man, but it wasn't just to see Pat O'Brien that folks were rushing into the "The Insider'' launch party at ABC's Times Square Studios. With remnants of Hurricane Jeanne soaking Manhattan,...

Consumer Magazine Advertising Linage for April-June 2004.(Data Center)(Brief Article)
October 4, 2004... Byline: Jon Fine For publishers, the month-by-month data are more encouraging and a raft of launch announcements have surfaced of late, but the macro numbers remain decidedly iffy. (And the sudden burst of pessimism from publicly traded...