Advertising Age articles from November 2007

Advertising Age archives from November 2007

Wireless market faces a saturation situation; Can telecoms maintain growth when nearly all consumers have phones?(News)(Verizon Communications Inc.)
November 5, 2007... Byline: ALICE Z. CUNEO In verizon's third-quarter results last week, the company tallied its wireless customers at 63.7 million-that number includes 1.8 million new ones. Though the marketer didn't specify whether the gains came from...

The terrible tale of Acme Widgets, Latino1 and Mediasaurus: a fable.(The Big Tent)(Acme Widgets)
November 5, 2007... Byline: Alberto J. Ferrer Let me tell you the story of Acme Widgets; its Hispanic agency, Latino1; and Mediasaurus, the general-market media agency of record. Latino1 is a full-service Hispanic agency with a strong team, reel, track...

Forget the Asian-American-market myths-but remember these truths.(The Big Tent)
November 5, 2007... Byline: Bill Imada To all who have written to me, either publicly or privately-thank you. I encourage all of you to write to me publicly via the blog and not be worried about disagreeing with me. Several of you have chosen to write to me...

Politicians should consider giving gift of silent nights.(Viewpoint)
November 5, 2007... If Santa's got some excess coal this year, we suggest he dump it in the expensive leather loafers of the presidential contenders looking to clog the airwaves with advertising this season. Not that it would do any good. As of Oct. 22,...

Report from a San Diego agency: Fires won't hinder city's spirit-or business.(Small Agency Diary)
November 5, 2007... Byline: Michael Mark As you've seen from the recent media coverage, life is hard in San Diego. It's a wonderful place to visit, and I'm not saying that because our agency, NYCA, is fortunate enough to have the San Diego Convention and...

What's that hot web property worth? Use the BPBPPPAR metric; Now you, too, can blindly guesstimate the value of blogs, social networks and floppy-haired comedians.(MediaWorks)
November 5, 2007... Byline: Simon Dumenco I won't bury the lede: By my reckoning, using my proprietary new-media-valuation formula, I have determined that Andy Samberg is worth $342 million. "Andy who and how much?'' you may be asking. Oh, you know Andy:...

Have agencies been so slow to innovate that they now just frustrate marketers?(Small Agency Diary)(Viewpoint essay)
November 5, 2007... Byline: Noelle Weaver I recently came across a Newsweek article from several weeks ago titled "My Journey to the Top.'' In it, a quote from Atlantic Records President Julie Greenwald caught my eye. "Critics want to say that the music...

Are you focused on your work or fantasy football?(Small Agency Diary)
November 5, 2007... Byline: Bart Cleveland Watching the daily habits of younger people has me afraid for the future of our industry. I'm not afraid that it won't survive but that the work won't be much to talk about. I know I sound like a really old...

Why some of us aren't into running sweat(suit) shops.(Small Agency Diary)
November 5, 2007... Byline: Lorenzo Romero I am sure that many of us as kids thought we would never want to dress up in a suit and tie and be married to a desk from 9 to 5 every day. As creatives, we crave something different, something adventurous -...

'Minority stake' Miles now owns all-or most-of hotshops; MDC chief Nadal ups his stake over time in Kirshenbaum, Crispin.(News)
November 5, 2007... Byline: RYAN MCCONNELL When miles nadal is selling the idea of MDC Partners to potential agency acquisitions or the investment community, he talks about the benefits of helping them keep skin in the game. He does this through a practice of...

Is there an expensive washing machine in your future? LG, others get in game as more consumers shell out for pricier products.(News)
November 5, 2007... Byline: BETH SNYDER BULIK The battle to be king of the kitchen doesn't only rage in a plethora of reality TV shows: It's also ramping up in the high-end-appliance arena. Brands such as Sub-Zero, Miele and Viking have long ruled the...

Consumers want fridges that cool-and have color.(News)(Brief article)
November 5, 2007... Byline: beth snyder bulik The appliance market used to be known as "white goods.'' Not anymore. Refrigerators, ranges and the washing machines and the like were once white, perched in some unlovely corner of the kitchen or basement...

Media Morph: Tumblr.(Digital)(Brief article)
November 5, 2007... Byline: matthew creamer WHAT IT IS: A free service for creating a tumblelog, a subspecies of blog for posting snippets of content. If you're wondering how it differs from micro-blogging services such as Twitter, the answer is in its...

With so many start-ups, only you can save Web 2.0; On digital communications.(Digital)(Viewpoint essay)
November 5, 2007... Byline: Steve Rubel Years ago, the Advertising Council created a landmark campaign with Smokey the Bear that had a rather ominous tagline. It read: "Only you can prevent forest fires.'' The subtext, which the recent fires in California...

Is Prius as eco-friendly as ad claims? We have our suspicions.(Garfield's AdReview)(Dentsu America)
November 5, 2007... Byline: Bob Garfield Sound journalism requires disclosure of potential conflicts of interest. OK, AdReview is biased against the Toyota Prius. Why? Because it broke up Larry David's marriage. That's why. The guy's got $200 million, and...

Gold: Television.(Hispanic Creative Advertising Awards)(Grupo Gallegos innovative advertising campaigns)(Brief article)
November 5, 2007... Energizer e2 Lithium "Immortal" Agency: Grupo Gallegos, Long Beach, Calif. A man discovers he's immortal after he is run over by a bus, falls off a balcony and gets electrocuted at home, among other lethal situations. But...

TRULY BE AT ONE WITH NATURE ... FOREVER; Underwater cemetery targets eco-conscious consumers.(News)(Brief article)
November 5, 2007... Byline: ALICE Z. CUNEO Good grief-or reef, as the case may be. The Neptune Society has developed a first-of-its-kind marketing tool to compete with traditional cemeteries and do-it-yourself scattering of ashes at sea: It's built an...

Commission returns (with twist); More agencies get paid a percent of billings-but at lower rates than in past.(News)
November 5, 2007... Byline: MATTHEW CREAMER It's the return of the commission. Sort of. For the first time since 1985, a survey of marketers' agency-compensation practices found an uptick in the amount of contracts that involved commissions, or a...

Comcast Triple Play; Best of show.(Hispanic Creative Advertising Awards)(Grupo Gallegos won an award for its innovative campaign for Comcast Corp.)
November 5, 2007... Byline: laura martinez "Ketchup'' Agency: Grupo Gallegos, Long Beach, Calif. A promotional spot selling a package of cable TV, internet and voice services is a surprising choice for Best of Show in the Hispanic Creative...

ENERGIZER'S BUNNY MARCHES TO NEW BEAT; NEXT IN LATINO CREATIVE: Music resonates with new immigrants; Ford also chimes in.(Hispanic Creative Advertising Awards)(Energizer Battery Co. to target Hispanic Americans)(Ford Motor Co. ropes in Colombian rocker Juanes)
November 5, 2007... Byline: LAUREL WENTZ What's next? One of this year's Gold winners, Energizer, is taking the pink bunny from traditional 30-second TV spots into the realm of the internet, user-generated content and entertainment. The challenge:...

ALL-STAR CREW GATHERS FOR AWARDS JUDGING; VARIETY OF OPINION: Besides Comcast commercials, execs like creative approaches of spots for Wrigley, Amnistia Internacional and Bud Light.(Hispanic Creative Advertising Awards)
November 5, 2007... Aldo Quevedo Jury president; president-chief creative officer, Dieste Harmel & Partners A favorite ad: Toyota Corolla's "Muelle'' spot by Badillo Nazca Saatchi & Saatchi ("A lot of guys throw the car into the water....

Microsoft changes its marketing tune for lackluster Zune; Giant kicks up spending, ditches old strategy and agency for MP3 player.(News)
November 5, 2007... Byline: ALICE Z. CUNEO Outgunned 8-to-1 in share by the unstoppable iPod, Microsoft is overturning its marketing strategy for Zune-and will rely more on traditional media to go after the white blight. Good luck. It was a year ago...

Hollywood hunkers down for strike; Writers ready to walk out for first time in decades amid dispute over digital.(News)(Writers Guild of America)
November 5, 2007... Byline: CLAUDE BRODESSER-AKNER and BRIAN STEINBERG '`You may have noticed tonight that I was using a lot of words,'' Jon Stewart said as he closed out a taping of last Thursday's broadcast of "The Daily Show.'' "That's because there may or...

Creating brandable sound.(CMO Strategy)(advertising music)(Brief article)
November 5, 2007... Do it the same way you would any strategic branding initiative What should the brand accomplish? Determine what chord you are trying to strike (pardon the pun). In all branding you are trying to execute a strategy; an acoustical image is...

Tech savvy is no replacement for good networking.(TalentWorks)(recruitment of advertising executives)
November 5, 2007... Byline: EMILY BRYSON YORK Put away "Programming for Dummies'' and bring out the Emily Post. While the print resume is dying, or already dead, recruiters at major advertising firms caution against going for broke with technology and...

Here's a faithful cover of a Radiohead smash hit.(MediaWorks)
November 5, 2007... Byline: andrew hampp Ever wonder how much readers will pay for a magazine if given the choice? Paste is about to find out. Last week it adopted a pay-what-you-want model for its yearly subscriptions for two weeks, with minimum payments...

Heat Index; Weekly rating (0-10) of sizzle and fizzle.(MediaWorks)
November 5, 2007... 9 Chris Anderson Taking a stand against pointless press releases, Wired editor publishes list of all e-mail addresses he's banned from his inbox in the past month. 6 Lee Woodruff "Good Morning America" hires wife of Bob Woodruff, ABC...

An ad app you'll love (and privacy groups will hate); NebuAd tracks, targets consumers no matter where they travel online.(News)
November 5, 2007... Byline: ABBEY KLAASSEN A new ad network is about to step smack into the middle of a privacy maelstrom, thanks to a targeting system that could be good for advertisers-but a tough sell to consumer advocates. As the Federal Trade...

A push for web version of the do-not-call list.(News)
November 5, 2007... Byline: abbey klaassen and ira teinowitz Attention, marketers: That long-promised ability to finely tune your online ad messages and target people based on their specific interests and expressed preferences is under attack. A group of...

What You Say.(News)(user groups are not providing their real information on social networking sites)(Brief article)
November 5, 2007... Byline: ken wheaton THE question: Do you think MySpace and Facebook users' profiles are honest reflections of who they are? 61% of Ad Age readers know not to judge a social-net user by his likely exaggerated profile. Of course...

Out of Site at Adage.com.(Columns)
November 5, 2007... As seen on AdAge.com/ smallagency Islam: Don't get stuck on ROI Now... let's just cut straight to our Carrie Bradshaw moment here. When did ROI stop meaning "return on investment'' and start representing "removal of innovation''-or...

Droga seeks to give King Content a throne with Honeyshed launch.(Droga5's new website)(Column)
November 5, 2007... Byline: Teressa Iezzi But what the hell is it? That was the question etching furrows into the foreheads of ad watchers who had heard portents of Honeyshed, the online-content venture percolating at New York start-up Droga5. Early...

Package-goods spending set to rise-just not in the U.S.(News)(advertising budgets)
November 5, 2007... Byline: JACK NEFF The good news is consumers are still willing to spend, and package-goods marketers are announcing hikes in marketing budgets to reach them. The bad news, at least for the domestic advertising market, is that the marketers...

Verizon: If this is anything like the iPhone, we want in; Wireless giant puts aside feud with Google for a chance to use its mobile operating system.(Digital)
November 5, 2007... Byline: ABBEY KLAASSEN And ALICE Z. CUNEO Shifting business models make for strange bedfellows-and nowhere is that so clear as Google's potential linkup with Verizon, which is said to be negotiating with the search giant to carry phones...

EFFECTIVE AND SUSTAINABLE BRANDING STARTS WITH MUSIC; CENTER STAGE: To get the brand idea to live beyond the media spend, build your own hit song.(CMO Strategy)
November 5, 2007... Byline: MARC ALTSHULER Music's role in advertising is always changing. Years ago, chief marketers used jingles to sell every product imaginable: Think of those catchy tunes as predecessors of today's sonic branding tags. In recent...

Agencies to clients: Why don't you talk about your feelings? Survey finds marketers' communication issues hurt Mad Ave. marriages.(News)(Survey)
November 5, 2007... Byline: RUPAL PAREKH Marketers and their agency partners may want to consider therapy. Their relationship isn't looking so hot these days, according to a survey that finds, among other things, that the agency is often the last to know...

Neuromarketing and diversity go hand in hand.(The Big Tent)
November 5, 2007... Byline: Jonathon S. Feit Neuromarketing, which Advertising Age tackled with some gusto several weeks ago, represents a unique opportunity for showcasing the interrelation of two key topics ablaze among marketers and media: diversity and...

Brothels, bathhouses are part of doing business in Asia.(News)(Dentsu Tec Inc.)
November 5, 2007... Byline: normandy madden [hong kong] When Asian advertising executives learned last week about the sexual-harassment and discrimination lawsuit filed by Steve Biegel against Dentsu, many were astounded-not by the steamy nature of the...

Japan's 'kinky' corporate culture is just a cliche.(News)(Column)
November 5, 2007... Byline: john m. mcneel [tokyo] Is Japanese business culture "kinkier'' than others when it comes to bonding with colleagues or clients, letting loose while on a business trip, or celebrating professional success? Unless I've been leading a...

Is Detroit losing all its auto-ad buying biz? Chrysler account shifts to New York; some think that Ford could be next.(News)(Ford Motor Co.)(General Motors Corp.)(advertising)
November 5, 2007... Byline: JEAN HALLIDAY Detroit's wobbling ego took another hit last week after the Omnicom Group media-buying shop PHD confirmed it was moving hundreds of millions of Chrysler's national TV-buying dollars to New York from the Motor City....

Biegel goes legal, says he's no dirty dog; You couldn't make this up. Matt Creamer on the man suing Dentsu.(News)(steve biegel)(Toyo Shigeta)(Dentsu Corporation of America)
November 5, 2007... On steve biegel's personal website, among the usual intellectual bric-a-brac of a midcareer creative-print and TV ads, a bio, a manifesto of sorts-you will find this schmaltzy bit of philosophizing: "First, we start as a little sediment sitting...

'Un-Moored' Naughton: Don't hide your content; Former Time Inc. exec advises taking advantage of sites such as Google.(News)(Brief article)
November 5, 2007... Byline: NAT IVES [boca raton, fla.] Eileen Naughton used her speech at the American Magazine Conference last week to essentially ask Time Inc. Chairman-CEO Ann S. Moore, who downsized her out of a job almost two years ago, "How you like me...

THIS IS YOUR BRAND ON 'E'; NBC, Omnicom want to unleash fictional agency on real marketers in upcoming TV series.(News)(National Broadcasting Company Inc.)(Omnicom Group Inc.)(Full Circle Communications)
November 5, 2007... Byline: BRIAN STEINBERG NBC's audience has embraced Dunder-Mifflin, the dysfunctional company from "The Office'' where quirky workers flail about weekly. But is it ready for Miller Shanks? NBC and Omnicom Group's Full Circle...

Touched by Toyota: Automaker gets all emotional in latest push; Company focuses on social responsibility in wake of blows on image.(News)(Toyota Motor North America Inc.)(Dentsu Corporation of America)
November 5, 2007... Byline: JEAN HALLIDAY Toyota breaks the biggest, broadest corporate campaign in its history today in a bid to build a stronger emotional connection with Americans. Toyota Motor North America hopes the national TV, print and online...

Facebook to add shopping service to its menu.
November 5, 2007... Byline: ABBEY KLAASSEN And MATTHEW CREAMER Lots of people find the next books they plan to read by browsing the New York Times or Amazon best-seller lists. Others count on referrals from friends and colleagues. But what if you could eye a...

GRUPO GALLEGOS SCORES ON COMCAST TRIPLE PLAY; LAUGHS GALORE: Agency adds to haul with California Milk, Energizer efforts; annual event adds bicultural and Beyond Hispanic segments.(Hispanic Creative Advertising Awards)
November 5, 2007... Byline: LAUREL WENTZ Grupo gallegos was the biggest winner at Advertising Age's ninth annual Hispanic Creative Advertising Awards, picking up the Best of Show and five other TV, radio and multimedia awards for client Comcast Corp. ...

Marketers want media ideas, not protectionism from agencies.(Columns)(Column)
November 5, 2007... Byline: Jonah Bloom What do Meredith's Matt Petersen, Time Warner's John Partilla, Conde Nast's Richard Beckman and Hearst's Jeff Hammill have in common? They're smart. They're likable (yes, even "Mad Dog'' Beckman, whom Gawker once...

Could Billy Mays unseat BK's King from Halloween throne?(Adages)(PR spam mails )(Richard Bartley dressed as OxiClean's spokesman Billy Mays for Halloween)(Apple using Nick Haley's add song)
November 5, 2007... Byline: Ken Wheaton Here's one way to know your brand has hit a popular-culture nerve: when a grade-schooler dresses up as your pitchman for Halloween. Marching alongside the witches, ghouls, superheroes and princesses at last week's...

APPLY SOUND AT THE PRODUCT LEVEL FOR MAXIMUM ADVANTAGE; NOW HEAR THIS: Sonic branding can do more than just define corporate image.(CMO Strategy)
November 5, 2007... Byline: DONNA J. STURGESS Regardless of culture or historical age, sound has always had the capacity to move people. Sound inspires. It persuades. It reminds. Sound's ability to literally penetrate us and sweep us away from the present...

CAN NEWSWEEK'S MUSICAL CHAIRS UNSEAT TIME? Q&A: A new team including CEO Tom Ascheim from Nickelodeon will work to keep title relevant.(News)(Interview)
November 5, 2007... Byline: ANDREW HAMPP Newsweek shook up its executive suite last week with a bevy of major personnel announcements. First, Richard M. Smith is stepping down as CEO and editor in chief, the latter a title he has held since 1984, but he...

Chrysler mag spending unlikely to rise; CEO says carmaker will focus on marketing via customer interactions.(American Magazine Conference)(Chrysler L.L.C.)(Brief article)
November 5, 2007... Byline: NAT IVES Robert l. nardelli, Chrysler's chairman and CEO of about 100 days, all but told an audience of magazine professionals last week to give up on increased ad spending from his company. The bad news came when Dennis...

Get your right brain in shape at idea conference.(News)(Idea Conference at New York's Nokia Theater)
November 5, 2007... If you believe that innovation, entrepreneurship and creativity are the lifeblood of today's business world, then book your ticket now for Nov. 15's Idea Conference at New York's Nokia Theater. This year attendees will hear about caring and...

Recent comments from adage.com/bigtent.(The Big Tent)
November 5, 2007... RE: 'Four myths about the asian-american market' "The only ad for recruits to the Central Intelligence Agency (CIA) I have ever seen in my two decades of advertising runs copiously on the AZN channel in New York. How's that for targeting?"...

Recent comments from adage.com/smallagency.(Small Agency Diary)
November 5, 2007... RE: Why some of us aren't into Sweat(suit) shops "It seems to me you feel like you are paying your employees to fill a physical time slot at your shop rather than paying them for work produced. You're not making cogs, you are creating...

People & Players.
November 5, 2007... BOCA RATON, Fla.: american magazine conference Magazine Publishers of America and the American Society of Magazine Editors host their annual confab for publishing execs and editors. "The Magabrand Revolution" featured Google's Eileen...

Work of the Week.(Work)
November 5, 2007... nike: "BEAUTIFUL MONSTER" WIEDEN & KENNEDY, PORTLAND, Ore. Each player is an integral part of the "beautiful monster" that is a sports team. The campaign introduces the Nike Team Elite footwear series. Executive creative...

Hispanic Creative advertising Awards.
November 5, 2007... Top campaign is Comcast effort from Grupo Gallegos, an agency that also created award-winning work for Energizer; judges in new Beyond Hispanic category laugh along with Bud Light work featuring Carlos Mencia. CAPTION(S): standouts:...

Procter & Gamble Co.'s Tide; GOLD: NEWSPAPERS.(Hispanic Creative Advertising Awards)(Conill Advertising Inc.)(Brief article)
November 5, 2007... "Stains Attack: French Fry, Jam, Soup" Agency: Conill, New York Tide takes its Stain Attack literally. In each of the three ads, the potential staining agent about to be consumed-the ketchup at the end of a french fry, the jam on a...

Amnistia Internacional; GOLD: NONTRADITIONAL/GUERRILLA MARKETING (PUERTO RICO).(Hispanic Creative Advertising Awards)(Brief article)
November 5, 2007... "La Casa del Horror" Agency: JWT, San Juan Using the celebration of Halloween, when we like to scare ourselves with fake horrors, JWT created a virtual House of Horrors, drawing potential Amnistia Internacional members to the site...

Verizon Wireless; GOLD: OUT-OF-HOME (PUERTO RICO).(Hispanic Creative Advertising Awards)(Badillo/Saatchi and Saatchi)(Brief article)
November 5, 2007... "Llamadas Interrumpidas: Mucho, Busca, Conmigo" Agency: Badillo Nazca Saatchi & Saatchi, San Juan The dropped call on a rival's wireless network is a popular theme in TV commercials, but we wouldn't have believed it could be conveyed...

Anheuser-Busch's Bud Light; GOLD: BEYOND HISPANIC.(Hispanic Creative Advertising Awards)(Anheuser-Busch Companies Inc.)(Brief article)
November 5, 2007... "Class" Agency: LatinWorks, Austin, Texas A jury favorite, this spot made its debut during the Super Bowl with comedian Carlos Mencia instructing a classroom of immigrants how to ask for a Bud Light in English. He also teaches them to...

McDonald's Corp. GOLD: INTERACTIVE/WEBSITE.(Hispanic Creative Advertising Awards)(Alma DDB)(Brief article)
November 5, 2007... "LoMcximo" Agency: Alma DDB, Miami With a hip, urban look and new content every month, McDonald's LoMcximo site is a great vehicle for everything from the World Cup to indie music. And the games range from fantasy football to...

Verizon FiOS campaign; GOLD: DIRECT MARKETING.(Hispanic Creative Advertising Awards)(Verizon Communications Inc.)(Brief article)
November 5, 2007... Agency: La Agencia de Orci & Asociados, Los Angeles This glossy, high-quality direct-mail campaign for Verizon Communications' high-speed internet service was carefully targeted to potential subscribers with different interests. Various...

Hispanic Creative Advertising Awards.(Awards list)
November 5, 2007... SILVER: OUT-OF-HOME Procter & Gamble Co.'s Tide "Messy Things: Coffee, Ketchup, Wine" Agency: Conill, New York Tide distills its stain message into the simplest images imaginable. These ads don't even have words, just the...

SUPPLEMENT: Search Marketing; Fact Pack 2007.(Supplement)
November 5, 2007... ***** Correction: The Search Marketing Fact Pack (Nov. 5, p. 48) included an incorrect percent increase in revenue for search agenc Didit. The agency's revenue increased 37.5% to $11 million in 2006 from $8 million in 2005. ***** ...

The digital skills job seekers need to survive now.(TalentWorks)
November 12, 2007... Byline: ABBEY KLAASSEN It used to be so simple. Back in the day, agencies and marketers seeking great creatives and account and brand managers had a pretty straightforward sense of what they were looking for. Likewise, job seekers...

CHOCOLATE; John Harrobin.(Special Report: Marketing 50)(LG phone)(Brief article)
November 12, 2007... Byline: alice z. cuneo Verizon Wireless executives said they decided to forgo Steve Jobs' kind offer for an exclusive on the iPhone because of all the strings attached. But the carrier made its own move, offering customers something sweet...

Diller to Time Warner: Name your price for AOL.(News)(Barry Diller)(America Online)(Interview)
November 12, 2007... Byline: ABBEY KLAASSEN Barry diller is staking his future on the fast-growing, ever-changing online-advertising space. His company, IAC, is spinning off four divisions into separate, publicly traded companies: Ticketmaster, Lending...

From drug ads to auto spots, Rance answers all your queries.(Column)
November 12, 2007... Byline: Rance Crain It's time for the second installment of Ask Rance. Keep those questions coming, readers. How complicated were those "Phila-ware-a-prague-a-cago'' AT&T spots to produce? -W. F., Southern California They were...

Want to be like Coca-Cola? Here's how to do it.(News)(the most recognized softdrink)
November 12, 2007... Byline: jeremy mullman You align your brand with huge events but also with little-league fields. Stake out a presence in arenas, do as much public charitable work as possible. And, if you can swing it, you spend 100 years collecting...

B-to-b mags saw 'modest' growth from 2004 to 2006.(News)(Brief article)
November 12, 2007... Byline: MATTHEW SCHWARTZ And ELLIS BOOKER From BtoB's Media Business [chicago] Average revenue for b-to-b publications grew 2.5% in 2006, resulting in an average annual compound growth rate of 2.3% from 2004 to 2006, according to a report...

Expect digital to soar in '08.(ABM Conference)(revenue forecasting)(Brief article)
November 12, 2007... Byline: matthew schwartz Gordon T. Hughes II, president-CEO of American Business Media, told attendees at the Top Management Meeting that digital revenue for b-to-b media companies is expected to grow 18% to 22% in 2008. Magazine...

Huggies finds Pampers-free ad platforms; Exclusive deals in VOD, custom publishing aid in battle for babies' bottoms.(News)(video-on-demand)
November 12, 2007... Byline: JACK NEFF The diaper wars remain intense in conventional TV and magazines, but Kimberly-Clark Corp.'s Huggies increasingly is taking the battle to a host of nontraditional media in an effort to find new mothers where they are-and...

7-ELEVEN; Rita Bargerhuff.(Special Report: Marketing 50)(Brief article)
November 12, 2007... Byline: stephanie thompson It was a big risk for7-Eleven Senior Marketing Director Rita Bargerhuff to change the names of some of the chain's convenience stores to Kwik-E-Mart for a month. But the move paid off as the chain reaped the...

KEEN; Bobbie Parisi.(Special Report: Marketing 50)(Keen Footwear)(Brief article)
November 12, 2007... Byline: stephanie thompson If you promise to build sustainability, young people will come. At least that's what green comfort-shoe marketer Keen is promoting. Since launching its environment-themed "Stand" campaign within its larger...

Writers strike has buyers reaching for ratings points.(News)
November 12, 2007... Byline: BRIAN STEINBERG And JEAN HALLIDAY The longer a writers strike continues, the more cause advertisers have to worry. The problem is few viable solutions seem to be in the offing. Take the case of Ira Berger, who oversees...

CARIBOU COFFEE BARS; Martin Abrams.(Special Report: Marketing 50)(Brief article)
November 12, 2007... Byline: stephanie thompson Developing a new food brand is a challenge, but creating one that will build incremental business inside a crowded, nearly $1 billion category is especially tough. Martin Abrams, 38, marketing manager,...

WINNING THE NEW-PRODUCTS GAME; AWARENESS HELPS: Know what kills an innovation ahead of time and dodge failures more often.(CMO Strategy)
November 12, 2007... Byline: CALVIN HODOCK New products are a high-risk game; failures widely outnumber successes. Of course, failure can be a rich instructional tool, provided that we learn from our mistakes. American business, however, continues to make the...

Cheap laughs take bite out of network comedy's bottom line; With funny snack-size video served up 24/7, who has time for a multi-course, crowd-pleasing meal?(MediaWorks)(Viewpoint essay)
November 12, 2007... Byline: simon dumenco A moment of silence, please, for comedy. (Silence.) (Cough.) (Sniffle.) Thanks, of course, to the writers strike, we've been suffering a temporary drought of new Letterman, Stewart, Colbert, etc. (Here's...

How Time Warner's new big man will make the media giant smaller; Cable arm likely to be first on block. Next up: Time Inc. and AOL.(News)(America Online)
November 12, 2007... Byline: NAT IVES And ANDREW HAMPP Being ceo of the No. 1 media company just ain't what it used to be. That's why Jeffrey L. Bewkes is more than willing to use his time atop Time Warner to whittle it down into a much smaller, more focused...

WRANGLER UNLIMITED; Jay Kuhnie.(Special Report: Marketing 50 )(Brief article)
November 12, 2007... Byline: Jean Halliday Jeep's Wrangler Unlimited, the first four-door version of the SUV, is Chrysler's hottest model since the Chrysler 300 sedan. Jay Kuhnie, 57, director-communications at Chrysler, calls the Unlimited launch Jeep's...

CR-V; Tom Peyton.(Special Report: Marketing 50)(Brief article)
November 12, 2007... Byline: jean halliday Tom Peyton, senior manager-national advertising of American Honda Motor Co.'s volume division, says his challenge with the redone 2007 Honda CR-V was telling people it had a slick new look inside and out. RPA,...

ALWAYS; Ilonka Laviz.(Special Report: Marketing 50)(Procter and Gamble Co.)(Brief article)
November 12, 2007... Byline: jack neff Procter & Gamble Co. has led the U.S. sanitary-pad category since 1996 with its Always brand. But this year, marketing has helped moved the brand's share past the 50% barrier, up nearly three points from a year ago,...

TRESEMME; Brent Shakeshaft.(Special Report: Marketing 50)
November 12, 2007... Byline: jack neff Tresemme has been a surprise share winner amid the launch of Unilever's Sunsilk, restages of Procter & Gamble Co.'s Herbal Essences and Aussie, and the salon-to-mass conversion of its own Alberto-Culver Co. sibling...