Advertising Age articles from November 2005

Advertising Age archives from November 2005

The next round for Miller's brands; Only Miller Lite has shown progress yet, but SABMiller is trying for a bigger turnaround by repositioning all its brands. Here's how.(Miller Brewing Co., South African Breweries Ltd.)
November 7, 2005... Miller Lite Where it was: For years Miller Lite advertising followed the humorous lead of Bud Light. It reached a low with the "Catfight" ads that generated buzz but didn't do anything for sales. Where it's at: Under new management,...

Creativity's AdCritic.com Hot Spot; Johnnie Walker: 'The Mighty Casey'.(Bartle Bogle Hegarty Ltd. criticised)(Brief Article)
November 7, 2005... Bartle Bogle Hegarty, New York, imagines what would have happened if Casey took Johnnie Walker's advice to "Keep Walking." Executive creative director: Kevin Roddy. Group creative director: William Gelner. Copywriter: Adam Reeves. Art director:...

Corrections.
November 7, 2005... Spike DDB is located in New York, not Chicago, as incorrectly stated in Bob Garfield's AdReview of the new TNT campaign (AA, Oct. 31, P. 35) In "One to watch" (AA, Oct. 17), it was incorrectly reported that Rodale has signed a book deal...

It's story time; In the Age of Information Overload, what difference can a Story make?(Brief Article)
November 7, 2005... Information Story Fills you up Moves you on Facts Acts Citing Exciting Reams Dreams Promotional Emotional Static Dramatic Checklists Characters Compiling Compelling Tables Fables Expires Inspires...

Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(actors in advertisements)(Brief Article)
November 7, 2005... 9 Stars for sale Maer Roshan's Radar talked to event planners and publicists to uncover how much it costs to get a star at your event. For Paris? $200,000. For Nicole? $10,000, but you also have to book her DJ fiance. 7 Anderson Cooper The...

Montblanc erases pens in new marketing push; Will focus instead on evolving luxury brand.(Montblanc North America Inc.)
November 7, 2005... Byline: Stephanie Thompson The President-CEO of Montblanc North America is the first to admit no one actually buys a Montblanc pen as a writing instrument anymore. Instead, Jan-Patrick Schmitz said that the pens, along with a growing array...

Images of the Week.
November 7, 2005... Banana Republic: Goodby, Silverstein & Partners, San Francisco "Find the Art in the Everyday" campaign. Creative Director: Rich Silverstein. Creative Director/Copywriter: Mimi Cook. Creative director/art director: Eri Chaya. Photographer:...

AdWatch.(Catalina Marketing Corp. gives the expenditure details of advertisement)(Brief Article)
November 7, 2005... Byline: Bradley Johnson and Jack Neff Turnsignals U.S. measured ad spending in August had its first double-digit decline since the ad recovery began in 2002. It's a comedown from Aug. '04, when the Athens Olympics helped rocket...

Marketing 50.(Brief Article)
November 7, 2005... Insightful research; consumer-savvy design and development; ingenious influencer outreach; smart retail partnerships and an array of media options never dreamed of a decade ago. This year's Marketing 50 winners have it all-in spades.

Gomery report on Canada sponsorship scandal issued.
November 7, 2005... Byline: Gail Chiasson [Toronto] Calling Canada's sponsorship program a "depressing story of greed, venality and misconduct,'' Justice John Gomery last week issued the first of two reports on the scandal that involved overspending,...

Motorola taps MindShare for $148 million account.(Brief Article)
November 7, 2005... Byline: Emma Hall [London] Motorola has concluded its global media review by appointing MindShare to handle its $148 million pan-European account after a final shootout against Carat. MindShare recently won the Motorola business in Asia...

FYI...(Mazda Motor Corp.'s advertisement is cleared by Advertising Standards Authority )(Brief Article)
November 7, 2005... A Mazda U.K. car commercial by JWT, London, in which a mannequin's nipples become erect due to sexual arousal from riding in the car, has been cleared of being offensive, despite 425 complaints to the Advertising Standards Authority regulatory...

Coldplay; Sharon Lord.(Capitol Records Inc.)(Brief Article)
November 7, 2005... Byline: T.L. Stanley The band hadn't toured in two years and hadn't released a record in three, so Capitol Records marketing executive Sharon Lord needed to make Coldplay ubiquitous to American consumers for the summer launch of the new CD...

Scion; Dawn Ahmed.(Toyota Motor Sales U.S.A. Inc. reports a record amount of sale in Scion)(Brief Article)
November 7, 2005... Byline: Jean Halliday Since driving onto the scene in California in 2003 and nationally in June 2004, Scion continues to enjoy rising sales this year in an unforgiving industry climate. Consider: Toyota Motor Sales USA says it sold 118,873...

Tide Coldwater; Julie Woffington.(Procter & Gamble Co.'s laundry detergent)(Brief Article)
November 7, 2005... Byline: Jack Neff Laundry detergent seemingly put the "low'' in the phrase "low-involvement category.'' So the latest new-and-improved entrant usually doesn't provoke much buzz. But when Tide Coldwater launched in February, more than a...

Costco; Joel Benoliel.(Costco Wholesale Corp.)(Brief Article)
November 7, 2005... Byline: Mya Frazier Joel Benoliel holds the top marketing post as senior VP-membership and marketing at Costco, the nation's fifth-largest retailer. He is also the chief legal officer, the corporate secretary and senior VP-general...

Trojan; Jim Daniels.(Church and Dwight Company Inc.'s Jim Daniels did a great job)(Brief Article)
November 7, 2005... Byline: Jack Neff As marketing director for personal care, Jim Daniels was part of the Church & Dwight Co. team that handled the 2002 acquisition of Carter-Wallace and its Trojan condom. The brand may have seemed out of place at a...

Dove; Philippe Harousseau.(Unilever Group's advertisement on body lotion makes wave in television programs)(Brief Article)
November 7, 2005... Byline: Jack Neff when unilever launched Dove firming body lotion in the U.S. in June, TV wasn't in the plan. That's shocking, not only because Unilever is a big TV buyer, but also because millions of Americans saw Dove's zaftig "real...

Dyson; Clare Mullin.(clever marketing)(Brief Article)
November 7, 2005... Byline: Mya Frazier It wasn't clever marketing that catapulted Dyson to No. 1 this year in the $2.2 billion vacuum category after less than three years, argues Clare Mullin, group marketing director at Dyson. Ms. Mullin instead credits...

Danica Patrick; Bobby Rahal.(women in action)(Brief Article)
November 7, 2005... Byline: Jennifer Pendleton Danica Patrick has raced to the center of "Danica-mania'' just three years after signing with the Rahal-Letterman racing team. When this All-American beauty of 23 competes, Indy Racing League attendance rises, TV...

inMotion; Bob Garthwaite.(Altec Lansing Consumer Products fills the gap in audio market)
November 7, 2005... Byline: Beth Snyder Bulik Just two years ago, speaker system maker Altec Lansing noticed a gap in the audio market. During a meeting with Apple iPod executives, Bob Garthwaite, who was then Altec Lansing's senior VP-marketing and sales,...

PlayStation Portable; Andrew House.(Sony Computer Entertainment America Inc.'s marketing strategy)(Brief Article)
November 7, 2005... Byline: Beth Snyder Bulik Andrew House, exec VP in charge of marketing for Sony Computer Entertainment America two years ago, knew that marketing for the PlayStation Portable, or PSP, would have to be innovative to cut into Nintendo's...

iPod Shuffle; Stan Ng.(Brief Article)
November 7, 2005... Byline: Beth Snyder Bulik By the end of the holiday season last year, Apple iPod fever had engrained itself. But on Jan. 11, at the annual Macworld show, CEO Steve Jobs, along with iPod Director of Product Marketing Stan Ng, announced the...

Best Media Agency: Avenue A/Razorfish; Avenue A/Razorfish puts ROI first in online buying media.(Avenue A Media)(return on investment)
November 7, 2005... Byline: RICHARD KARPINSKI From portals to verticals and rich media to search, online advertising has evolved at a breakneck pace. For anticipating, and in many cases accelerating, online media buying and planning with its own innovations,...

Interactive Marketer of the Year: Chrysler; Chrysler rides Web gains by keeping up consumer dialogue.
November 7, 2005... Byline: JEAN HALLIDAY Chrysler Group sees marketing's future and it's interactive. The marketer of Dodge, Jeep and Chrysler vehicles has built interactive into its marketing strategy and backed it with heftier budgets over each of the...

Brady's Bunch; `Seventeen' teams with MTV.
November 7, 2005... Byline: James Brady This was lunchtime during our latest nor'easter, and two tall, imposing women came into Michael's, one blonde and Nordic, the other younger but elegantly sinister with cheekbones and black, almost lacquered hair. They...

Ice Breakers; Brandon Solano.(Special Report: Marketing 50)(Brief Article)
November 7, 2005... Byline: Stephanie Thompson Brandon Solano's recent promotion to marketing director of Hershey's No. 1 brand, Reese's, is no accident. In the two and a half years that Mr. Solano, 35, worked on building Hershey's Ice Breakers mint brand,...

People.(Tony Petitti appointed to CBS Inc. CBS Sports)(Ernest V. Speranza appointed to K-B Toys)(Diana Phillips appointed to Saatchi & Saatchi)(Brief Article)
November 7, 2005... David Jackson to VP-group publisher, American Media, New York, from VP-group publisher of its newspaper group. Diana Phillips to senior art director, Open Minds, Irvine, Calif., from design director, Publicis Groupe's Saatchi & Saatchi,...

Viacom cable ad revenue rises 17%.(Hill Holliday takes charge of Liberty Mutual Insurance Co. advertising)(National Broadcasting Company Inc. comes with new services)(Viacom Inc.'s sales and earnings for third quarter)
November 7, 2005... Viacom, set to split in two before the end of the year, reported a third-quarter profit of $708.5 million, with ad revenue up 17% in the cable-networks unit and 7% in the TV unit. Operating income for the quarter at the cable networks was up...

Interactive Agency of The Year: R/GA; Shop proves adept at playing off `creative consumer engagements'.
November 7, 2005... Byline: Kris Oser Technology pros are fond of claiming that if you want to know the future, visit Japan. In the interactive agency world, if you want to know the future of advertising, visit R/GA. Under CEO-Chief Creative Director...

HSBC; Kevin Martin.(HSBC Holdings PLC)(Brief Article)
November 7, 2005... Byline: Matthew Creamer Not many marketers can be said to live their brand's tagline, but, having done tours in six countries for HSBC, Kevin Martin makes a pretty strong case when he says, "I live the world's local bank.'' For the...

Maria Sharapova; Max Eisenbud.(advertisings)(Brief Article)
November 7, 2005... Byline: Rich Thomaselli Max Eisenbud knows patience. He knows talent when he sees it, too, but he knows patience. While many believe that 18-year-old Maria Sharapova's endorsement success took off after winning Wimbledon in 2004, she was...

Bottom line on PR: It works, says P&G; ROI tool tackles `age-old' problem.(public relations)(return on investment)
November 7, 2005... Byline: Jack Neff This could be the best thing to happen to the PR business in decades. Procter & Gamble Co. has developed an analytic tool to quantify the sales impact of public relations-giving PR high marks and boosting prospects...

BOWLS OVER; Amid melting sales, Masterfoods, Nestle, pare convenience offerings.(fastfood restaurants coming to market again)
November 7, 2005... Byline: STEPHANIE THOMPSON As consumers turn a cold shoulder to the hottest recent innovation in convenience meals, marketers are racing to pull back the frozen-food bowls that only four years ago reaped $190 million in sales for segment...

WPP ups integrated ante with Weinstein Co. $25 million investment and Group M changes indicate broad strategy.(WPP Group PLC)
November 7, 2005... Byline: LISA SANDERS and T.L. STANLEY WPP's $25 million investment in the recently launched Weinstein Co. is part of the agency holding company's increasing commitment to the rapidly expanding branded-entertainment area. In addition to...

Olive Garden; John Caron.(Olive Garden Restaurants Div.)(Brief Article)
November 7, 2005... Byline: Kate MacArthur Walk into an Olive Garden most weeknights and you'll find families having dinner. It's just like home, except there is a solicitous staff to cook, clean up and fuss over everybody. That's the beauty of the Darden...

Bloggers think blog-reading should be allowed at work.
November 7, 2005... Byline: Hoag Levins In a nutshell, here's what happened to our poll this week: We were Gawkered. Shortly before our weekly Advertising Age survey about blog reading at work was to close Nov. 3, Gawker.com plastered the top six inches...

Motorola dials up sleeker iTunes phone to cure its Rokr blues; Panned by critics, the much-heralded musical phone drops to $49.99.(News)
November 7, 2005... Byline: Alice Z. Cuneo Can the Razr save the iTunes phone? The first and much-heralded iTunes Rokr phone hit something of a sour note with critics and many consumers, and certainly didn't seem to be shaping up as the holiday gift hit...

Cellphones spawn new `fast' promos in Japan; Northwest, Nestle use Quick Response codes in cell-obsessed country.
November 7, 2005... Byline: Normandy Madden [Tokyo] People-watching in Japan is all about watching what the Japanese do with their cellphones, and it's rarely just talking or texting. In this country, life revolves around phones, and marketers know it. ...

Nike id; David Schriber.(marketing)(Brief Article)
November 7, 2005... Byline: Kris Oser Call it customer-centric. Call it immersive. But however you label the kind of marketing David Schriber oversees at Nike, the best description comes from the reaction of an onlooker in New York's Times Square, who was...

Slick: Big Oil tries image makeover.(News)
November 7, 2005... Byline: Jean Halliday Big Oil isn't bad, it's just misunderstood-or so it's going to try to persuade a public that feels it's being price-gouged. As the major oil players gush third-quarter profits in the billions, consumers pay...

Best Online Media Seller: Yahoo.(Special Report: Interactive Awards)(Brief Article)
November 7, 2005... Byline: Kris Oser Yahoo is Advertising Age's No. 1 Online Media Seller. The reason is simple. Yahoo sells so many ads that it (along with search giant Google) will be responsible for more than half of all online ad spending in the U.S....

FDA wedged between a rock and a hard place in DTC debate; Analysis: Agency hamstrung by staffing woes, free-speech issues.(Food and Drug Administration)(direct-to-consumer )
November 7, 2005... Byline: RICH THOMASELLI There's a scene in the film "And Justice For All'' in which Al Pacino, as attorney Arthur Kirkland, delivers this blast to a legal committee: "In theory, what this committee is trying to do is admirable. In...

Total Value Promise a total mess for GM sales; Consumers still hooked on incentives, not sure what to make of effort.(General Motors Corp.'s sales promotion)
November 7, 2005... Byline: Jean Halliday Wonder exactly what GM's "Total value promise'' marketing strategy means? So does the automaker. As Detroit auto sales plummeted to the lowest this month since 1992 (see sidebar), General Motors Corp. is trying to...

Spotlight.(automobile television advertising awarded)(Brief Article)
November 7, 2005... Byline: Laurel Wentz The Gunn Report: Honda U.K.'s "Grrr'' spot, Thai toy ads, Almap BBDO, TBWA and Volkswagen top annual ranking of ad industry's most awarded [New York] To no one's surprise, Wieden & Kennedy London's delightful...

St. Joseph aspirin; Cheryl Callan.(Ortho Pharmaceutical Corp.'s marketing management)(Brief Article)
November 7, 2005... Byline: Rich Thomaselli Cheryl Callan, as director-consumer marketing services at Ortho-McNeil, spearheads the efforts for St. Joseph aspirin, the little pink pill that was formerly known as a medication for children but is now marketed...

October sales prove a fright.(automobile industry)(Brief Article)
November 7, 2005... Byline: Jean Halliday The U.S. auto industry got kicked in the gut in October, suffering its worst sales since 1992. Higher interest rates, volatile gas prices, less-generous incentives and the void left by the end of employee-discount...

Under a microscope: P&G reviews agency pay; Looks to adopt some aspects of Gillette model, based on fees, incentives.(Procter & Gamble Co.)
November 7, 2005... Byline: JACK NEFF Procter & Gamble Co. is reviewing its five-year-old agency compensation system in a move that could have a significant bearing on how the world's biggest advertiser wields its $5.9 billion global ad budget. P&G...

P&G shampoo shakeup: Pert goes on block, Physique is discontinued.(Procter & Gamble Co.'s marketing)
November 7, 2005... Byline: Jack Neff Procter & Gamble Co. is shopping its once high-flying Pert shampoo-conditioner, discontinuing 6-year-old Physique and restaging Herbal Essences to halt a tailspin in the ultra-competitive hair-care business. Pert and...

Coach Wristlets; Reed Krakoff.(marketing management)(Brief Article)
November 7, 2005... Byline: Stephanie Thompson Before Reed Krakoff joined Coach in late 1996 as creative director, the luxury accessories marketer wasn't known for its cutting-edge fashions. Today its colorful line of leather goods is a constantly-evolving...

VOD GOES URBAN; Simmons to unclog hip-hop bottleneck with Def on Demand.(Simmons Lathan Media Group's video on demand)
November 7, 2005... Byline: Abbey Klaassen Think hip-hop fans watch VOD? For shizzle. Trying to capitalize on the growing urban market, Russell Simmons is behind the first video-on-demand channel targeting a hip-hop audience. DoD-which started life as Def...

Cruzan International; Thomas Valdes.(marketing management)(Brief Article)
November 7, 2005... Byline: James B. Arndorfer As top marketer for rum seller Cruzan International, Thomas Valdes knew how to carve out a niche in a category dominated by a single player. Go where Bacardi isn't. That was Cruzan's plan in rolling out...

Sirius; Scott Greenstein.(marketing management at Sirius Communications N.V.)(Brief Article)
November 7, 2005... Byline: Abbey Klaassen Ask a radio exec what bothers him most about the satellite competition and topping the list is the sheer buzz around the burgeoning medium. And the man most responsible for turning up the volume isn't the...

Press 'n Seal; Benno Dorer.(Clorox Co. acquired Procter & Gamble Co.)(Brief Article)
November 7, 2005... Byline: Jack Neff When Clorox Co. acquired Procter & Gamble Co.'s technology for plastic wraps and bags in 2002, Benno Dorer came as part of the package. As a P&G marketing director, Mr. Dorer already had headed the 2000 test market of...

Cold Stone Creamery; Joe Kendra.(management)(Brief Article)
November 7, 2005... Byline: Kate MacArthur Adults like ice cream as much as kids do and Cold Stone Creamery knows that better than anybody. About 70% of its $285 million in sales are from adults who pay $4 for gourmet cone "creations'' hand-mixed on a...

Spanx; Laurie Ann Goldman.(Spanx Power Panties)(Brief Article)
November 7, 2005... Byline: Stephanie Thompson It was a great day for Laurie Ann Goldman when Gwyneth Paltrow told USA Today in 2004 that her secret to hiding her post-baby weight was to wear not one but two pairs of Spanx Power Panties. The 42-year-old...

Annie's Homegrown; Sarah Bird.(HomeGrown Natural Foods Inc.)(Brief Article)
November 7, 2005... Byline: Stephanie Thompson Sarah Bird is working hard to sell healthy alternatives of some of America's mainstream kid favorites without the luxury of big-brand budgets. The VP-marketing for Homegrown Naturals, whose "major growth...

Stacy's Pita Chips; Stacy Madison.(markets)(Brief Article)
November 7, 2005... Byline: Stephanie Thompson Selling pita chips was probably not the kind of help Stacy Madison had in mind to offer people when going for her master's degree in social work. But, in fact, the 40-year-old Ms. Madison's establishment of...

Method; Ritch Viola.(Method Home Care)(Brief Article)
November 7, 2005... Byline: Jack Neff Ritch Viola was a brand manager at Oakland, Calif.-based Clorox Co. in 2001 when he found something at a Target store that disturbed him. It was a high-concept dish detergent-Method Home's upside-down bottle then in test...

Miller to reposition MGD as 30-something brew; New quality twist for category that usually targets younger drinkers.(Miller Genuine Draft )
November 7, 2005... Byline: James B. Arndorfer Looking for a more mature beer? Miller Genuine Draft may be just the ticket. Miller Brewing Co., trying to lift sales of the third-largest brand in its portfolio, is taking the surprising step of looking past...

Razr; Geoffrey Frost.(Motorola Inc.)(Brief Article)
November 7, 2005... Byline: Alice Z. Cuneo Geoffrey Frost, a man with marketing in his DNA, decided on an unusual strategy to restore the Motorola brand in the hyper competitive handset arena: He set out to win in the category based on design. Motorola...

New titles look to loosen Meredith's hold on mom; Parenting mags from Fairchild, Disney enter the crowded category.(Fairchild Publications and Disney Publications )
November 7, 2005... Byline: Nat Ives Two new magazines are set to ratchet up competition in their category-and bless their publishers' hearts, they have nothing to do with celebrities. It's time to brawl over babies. Fairchild Publications and Disney...

Garnier Fructis; Karen Fondu.(L'Oreal S.A.)(Brief Article)
November 7, 2005... Byline: Jack Neff When L'Oreal launched Garnier Fructis in the U.S. in early 2003, it had plenty of company. Unilever unleashed its Dove haircare line simultaneously. More than two years later, it's clear Fructis has come out on top...

Aussie taking no-holds-barred tack when it comes to wireless advertising.(Peter Adderton, Amp'd Mobile)
November 7, 2005... Byline: Alice Z. Cuneo Ask the heads of major wireless-service carriers whether they would allow advertising on their customers' mobile devices and they balk, saying they haven't thought it through yet. Or, they say, they might consider...

Who's afraid of big, bad Google? Way too many of you out there.
November 7, 2005... Byline: Scott Donaton I'm officially sick of the hand-wringing over Google's plans for world domination. Please cut it out and get back to work. Not since the Microsoft of the mid-`90s have we had so much angst over the ambitions of an...

Garfield's AdReview; Irrational exuberance hobbles new Toyota spot.
November 7, 2005... Byline: Bob Garfield OK, here's one for you: If an unremorseful murderer performs CPR on a stricken court stenographer and saves her life, is he a hero? If a thief donates money to his church, is he charitable? If a car company...

Editorial: IPG moves in right direction.(Viewpoint)
November 7, 2005... Interpublic Group of Cos.' plan to drop two failed CEOs from the board-David Bell and John Dooner-and leave only one inside director, Chairman-CEO Michael Roth, is a welcome sign of good governance. We've criticized Interpublic's directors...

Cut it out: U.S. stores may kill coupon clutter; Kiosks imported from U.K. allow one-to-one promotion programs.
November 7, 2005... Byline: Mya Frazier You're a vegetarian dog owner with a weakness for ice cream who drinks nothing but organic milk, suffers from an obsessive-compulsive cleaning disorder and consumes three cans of artichokes a week. So why does your...

The Buzz; It's Martha vs. Donald.(Brief Article)
November 7, 2005... Byline: Claire Atkinson The mudslinging, the backbiting, the war of words. It's like "The Apprentice'' boardroom scenes have been playing out in the press with The Donald and Martha in opposite corners and Mark Burnett on the other side of...

Ads logical next step in cable, wireless venture; Comcast, Time Warner, Cox, Brighthouse team up with Sprint Nextel.(Time Warner Cable)
November 7, 2005... Byline: Abbey Klaassen Stuck in the airport and wishing to stave off the boredom with a favorite TV show? Consumers will may soon be able to do that on a cellphone, calling up and viewing programs stored on their home DVRs. A new...

People.(advertising agencies)(Brief Article)
November 7, 2005... Marcelo Delbarba to CEO of WPP Group's Grey Argentina from CEO of Interpublic Group of Cos.' Foote Cone & Belding Argentina. Nigel Gilbert has resigned as Singapore-based chairman-CEO, Asia/Pacific at Interpublic's Lowe Worldwide, effective...

Best Online Ad Campaign: Virgin.(Virgin Atlantic Airways Ltd.)(Brief Article)
November 7, 2005... Just as crispin Porter & Bogusky did for Burger King with its online "Subservient Chicken'' campaign, the Miami agency did for Virgin Atlantic's online banner campaign. An extension of the traditional advertising done for the "Go jet set,...

The Media Guy: Does anyone other than your family love you, AOL?
November 7, 2005... Byline: Simon Dumenco God, how i miss the good old days-the days when AOL was rightly caught in a shame spiral it couldn't get out of. Remember when board members at AOL Time Warner were, in hindsight, so horrified by their boneheaded...

Yuengling; David A. Casinelli.(D.G. Yuengling & Son)(Brief Article)
November 7, 2005... Byline: James B. Arndorfer David A. Casinelli has turned America's oldest brewery into one of the hottest. When he joined D.G. Yuengling as a marketing exec in 1990, the regional Pennsylvania brewer of Yuengling Lager was struggling,...

SiTV; Jeff Valdez.(management)(Brief Article)
November 7, 2005... Byline: Abbey Klaassen Despite the ever-exploding buzz about Hispanic media choices, Jeff Valdez does not want SiTV pigeonholed. For one, it targets English-speaking, Latin-living, often second-generation Hispanics. And secondly, it...

Monster; Mark Hall.(Hansen Natural Corp.)(Brief Article)
November 7, 2005... Byline: Kate MacArthur Mark Hall is a sort of Dr. Frankenstein, and his creation's growth is accelerating. It's called Monster, but think gargantuan, not ghoulish. With sales volume up 171% year-to-date, Mr. Hall's energy drink in the...

Moonstruck Chocolate; Ron Giusti.(markets)(Brief Article)
November 7, 2005... Byline: Kate MacArthur In Ron Giusti's office there is a picture of two giraffes, one with the typical brown and tan dappled markings and the other an albino. The caption reads: "Packaging is everything.'' For Moonstruck Chocolate Co.,...

Pringles; Chris Hood.(markets)(Brief Article)
November 7, 2005... Byline: Jack Neff Few snack-food houses have withstood the industry's big, bad wolf-PepsiCo's Frito-Lay. Even marketers the size of Keebler and Anheuser-Busch folded snack brands when Frito-Lay came huffing and puffing after them in the...

'Battlestar Galactica'; Adam Stotsky.(Sci-Fi Channel Inc.)(Brief Article)
November 7, 2005... Byline: T.L. Stanley Since his year-ago promotion to senior VP-marketing, Adam Stotsky's mandate at NBC Universal's Sci Fi Channel has been to take a brand that's beloved by pocket-protector-wearing geeks and make it palatable to a wider...

Yellow Tail; Lily Volpe.(markets)(Brief Article)
November 7, 2005... Byline: Alice Z. Cuneo There are more than 7,000 wine brands in the U.S.-and that doesn't include French, Italian or Chilean vintages-but over the past four years Lily Volpe and her team at importer W.J. Deutsch & Sons have exhibited the...

KFC Snacker; Scott Bergren.(markets)(Brief Article)
November 7, 2005... Byline: Kate MacArthur Scott Bergren has been exec VP-marketing for KFC since mid-2003, but after selling more than 100 million KFC Snacker sandwiches in six months, he has a new name: Mr. Snacker. Starting with a 10% same-store sales...

Mustang; Ben Poore.(Ford Motor Co.)
November 7, 2005... Byline: Jean Halliday Ben Poore is already applying lessons learned from the successful launch of Ford Motor Co.'s 2005 Ford Mustang for other products. He started planning 18 months ahead for the fall 2004 launch of the redone model,...

Adages; Bill and Bill's excellent adventure.(Bill Clinton, Bill Gates)
November 7, 2005... Byline: Ken Wheaton Time Managing Editor Jim Kelly took the floor of the Jazz at Lincoln Center's Rose Hall again last week and this time Jon Stewart was nowhere to be found. In fact, as part of Time's massive Global Health Summit, Kelly...

Advertising on Web video.(attaching advertising to the videos)(Brief Article)
November 7, 2005... The Internet is buzzing with amateur videos, the kind that feature kids lip-synching or imitating Jedi knights. They get e-mailed and posted on Web sites and often become the topic of water cooler chat. But few, if any, make money. A...