Advertising Age articles from November 2004

Advertising Age archives from November 2004

Club Libby Lu; Mary Drolet.(Special Report: Marketing 50)(Brief Article)
November 1, 2004... Byline: Kate Fitzgerald Retail veteran Mary Drolet was driving her daughter to yet another birthday party when it occurred to her there should be more stores catering to little girls. Ms. Drolet and two partners came up with the...

DC Shoes; Ken Block.(Special Report: Marketing 50)(Brief Article)
November 1, 2004... Byline: Kate Fitzgerald Ken Block, 37, president and co-founder of DC Shoes, was just another broke skateboarder less than 10 years ago when he began sketching logos and silkscreening T-shirts. Today the company Mr. Block started with...

Maui Jim; Chris Abbruzzese.(Special Report: Marketing 50)(Brief Article)
November 1, 2004... Byline: Kate Fitzgerald Seeing is believing for customers of Maui Jim, one of the world's fastest-growing marketers of polarized sunglasses. "Our entire marketing strategy is based on the fact that only when people actually try on our...

Hyundai and Kia head upscale via different routes; Mission: Crack top 5.(Hyundai Motor America, Kia Motors America Inc.)
November 1, 2004... Byline: JEAN HALLIDAY Hyundai Motor America and affiliate Kia Motors America, which both built their brands on low prices, want to break away from the price trap while differentiating themselves from each other. But due to legal...

Kate Spade; Andy Spade.(Special Report: Marketing 50)(Brief Article)
November 1, 2004... Byline: Stephanie Thompson In spite of or maybe because of his previous experience as an ad agency creative, Andy Spade puts little stock in what he calls "marketing that's made up.'' The 42-year-old CEO and creative director of...

M'm! M'm! Good! To Go! Jody Levy.(Special Report: Marketing 50)
November 1, 2004... Byline: Stephanie Thompson For the last 10 of her 17 years at Campbell Soup Co., Jody Levy has worked on innovation and helped to bridge consumer insights and actual R&D early in the new-product development process. Over the last year, her...

Ugg Australia; Connie Rishwain.(Special Report: Marketing 50)(Brief Article)
November 1, 2004... Byline: Stephanie Thompson Although 2003 marked the entrance of Ugg Australia into the mainstream vernacular, the brand began to germinate in 1996. It was then that VP-Merchandising Connie Rishwain first started to help Decker's Outdoor...

Netflix; Leslie Kilgore.(Special Report: Marketing 50)(Brief Article)
November 1, 2004... Byline: Kris Oser Online DVD site Netflix has enjoyed its online niche for five years without much interference. Under Chief Marketing Officer Leslie Kilgore, members paid $22 a month to choose from 25,000 films, received free delivery and...

Hpnotiq; Justin Ames.(Special Report: Marketing 50)(Hpnotiq)(Brief Article)
November 1, 2004... Byline: James B. Arndorfer Hpnotiq has hit the spirits industry like a bolt out of the blue. Sales of the liqueur-a combination of vodka, cognac and tropical fruit juices-have shot up to 615,000 cases in 2003 from 10,000 in 2001,...

America West Airlines; J. Scott Kirby.(Special Report: Marketing 50)
November 1, 2004... Byline: Rich Thomaselli It's hard to believe that airline travelers, already squeezed by shrinking seats and growing fares, would embrace a plan that would have them purchase-not receive as part of their fare, but purchase-better-quality...

Axe; David Rubin.(Special Report: Marketing 50)(Brief Article)
November 1, 2004... Byline: Jack Neff When David Rubin, senior brand development manager of Unilever's Axe, thinks about competition, he's not just thinking about Right Guard and Old Spice. He mainly focuses on Nike, Sony Corp.'s PlayStation and Apple's iPod....

Spots: Pizza Hut.(comedian Jerry Stiller for the latest installment in the "Feed me'' campaign )(Brief Article)
November 1, 2004... Omnicom Group's BBDO, New York, recruited comedian Jerry Stiller for the latest installment in the "Feed me'' campaign for Yum Brands' Pizza Hut chain. Art director: Tony LaMonte. Copywriters: Mike Towell, Alec Brownstein, Tom Troncoso.

Juicy Couture; Janey Lopaty.(Special Report: Marketing 50)(Brief Article)
November 1, 2004... Byline: Stephanie Thompson It was almost four years ago that Janey Lopaty began placing the calls that would jettison a little sweatsuit brand called Juicy Couture into the big time. Her line? "I'm Janey from Juicy, and I would love to...

`The Passion of the Christ'; Paul Lauer.(Special Report: Marketing 50)(Brief Article)
November 1, 2004... Byline: T.L. Stanley According to the bible, Jesus was a carpenter. According to the marketing plan for "The Passion of the Christ,'' Paul Lauer was the general contractor. Mr. Lauer, a Los Angeles entrepreneur and president of...

BROADCASTERS ROLL, REBRAND ASIAN CHANNELS; Target: 2nd Gen.(Multicultural)(Brief Article)
November 1, 2004... Byline: Kris Oser In a major development for advertisers trying to reach Asian-Americans, broadcasters launched another Asian-language network and the existing International Channel Networks is rebranding as an all-Asian cable format. ...

The Buzz; What We're Talking About.(MediaWorks)(Brief Article)
November 1, 2004... Byline: Jon Fine POLAR OPPOSITES. At last week's American Magazine Conference, star editors trotted to the podium to do quick presentations on their philosophies on selling magazines via their covers. In a delightful high/low cultural...

Consumer control issue is marketing's two-edged sword.(Viewpoint)
November 1, 2004... Byline: Rance Crain So marketers want consumers to be in control, do they? "Truly the consumer wants to be in control, and we want to put them in control,'' General Motors marketing executive Roger Adams told the Association of National...

ING Direct; David Lewis.(Special Report: Marketing 50)(Brief Article)
November 1, 2004... Byline: Karen Raugust ING Direct follows a simple strategy: offer customers low-cost, high-yield, no-hassle financial products by phone, mail and Internet. By eschewing branches and their associated costs, ING is able to offer a core...

Europe first stop? Novartis win kindles Deutsch global plan.(Deutsch Advertising)
November 1, 2004... Byline: LISA SANDERS After years of speculation about its plans for international expansion, Interpublic Group of Cos.' Deutsch is poised to move beyond North American borders-and it has Novartis to thank for it. In a realignment of...

Kiehl's Since 1851; Philip Clough.(Special Report: Marketing 50)
November 1, 2004... Byline: Stephanie Thompson Kiehl's Since 1851's success over the last year is due in large part to the beauty brand's ability to speak directly through products and programs to a wide variety of audiences, from the growing group of...

People.(The World: Ad Age Global News & Data)(Brief Article)
November 1, 2004... John Hunt, worldwide creative director of Omnicom Group's TBWA Worldwide, will be president of the film and press and outdoor juries at the 2005 Cannes Lions International Advertising Festival, to be held June 19-25. James Murphy to chief...

Spotlight.(The World: Ad Age Global News & Data)(Brief Article)
November 1, 2004... Byline: Alexandra Jardine Marketer: BMW Media Agency: Vizeum, London BMW backs U.K. contemporary design exhibit inspired by new hatchback As part of its efforts to target a younger audience, BMW tapped into contemporary...

Steve & Barry's University Sportswear; Alan Karo.(Special Report: Marketing 50)(Steve & Barry's University Sportswear)(Brief Article)
November 1, 2004... Byline: Jack Neff Alan Karo knows he's onto something when he sees women at grand openings on cell phones exhorting friends to drop everything and come in to buy all their kids' clothes at Steve & Barry's University Sportswear. Mr....

Fast feeders bite into casual dining; Menu upgrades narrow the gap between sectors.(News)
November 1, 2004... Byline: KATE MACARTHUR McDonald's is eating Applebee's lunch. And it's not just the top fast-food chain that's biting back at sit-down restaurants. Buoyed by better-quality salads and sandwiches, upgraded interiors and heavy...

Propel Fitness Water; Marie Devlin.(Special Report: Marketing 50)(Brief Article)
November 1, 2004... Byline: Kate MacArthur Propel Fitness Water is one of those overnight success stories that was four years in the making. Now the leading enhanced water brand, Propel was close to being shelved after stumbling in its regional rollout. Had...

Bluetooth; Eric Schneider.(Special Report: Marketing 50)(Bluetooth Special Interest Group)(Brief Article)
November 1, 2004... Byline: Alice Z. Cuneo Harold Bluetooth, a Danish king who hadn't been heard of much since medieval times, reigns today as the namesake of a ubiquitous wireless technology standard thanks to Eric Schneider. Mr. Schneider is the senior...

Kashi; David de Souza.(Special Report: Marketing 50)(Brief Article)
November 1, 2004... Byline: Stephanie Thompson When David de Souza hands out his business card, he is not-so-subtly aiming to bring new users into the Kashi franchise of natural, healthful cereals. After all, the cards of the VP-marketing and innovation-like...

Aeropostale; Thomas Clendenin.(Special Report: Marketing 50)(Brief Article)
November 1, 2004... Byline: Karen Raugust Since Thomas Clendenin joined Aeropostale as senior VP-director of marketing in June 2003, after stints at Old Navy and ESPN, the company has outperformed other specialty chains in same-store comparables, sales per...

John Frieda; Brigitte King.(Special Report: Marketing 50)(Brief Article)
November 1, 2004... Byline: Jack Neff KAO Corp.'s fledgling John Frieda brand has been battling the three biggest global haircare players in what one-Procter & Gamble Co. Chairman-CEO A.G. Lafley-has termed the category's most competitive period in a...

Unilever moves All to Bartle Bogle.(The World: Ad Age Global News & Data)(Unilever Group, Bartle Bogle Hegarty Ltd)(Brief Article)
November 1, 2004... Byline: Laurel Wentz [Sao Paulo, Brazil] In the latest Unilever move to Bartle Bogle Hegarty from Interpublic Group of Cos.' Lowe, Unilever will work with Bartle Bogle for the first time in Latin America, on the detergent value brand All,...

The Week; Lux CEO says: No upscale Penney's.(meshed briefs )
November 1, 2004... J.C. Penney Corp. hired a former luxury-goods executive as its next CEO, but that doesn't mean the retailer is going upscale. In his first meeting with analysts, J. Myron "Mike'' Ullman III, the newly appointed chairman-CEO, said he plans to...

Reporter's notes.(News)(Brief Article)
November 1, 2004... "Cooler heads prevailed.'' -A top industry executive, describing why his proposed tagline promoting magazines as a medium-which was, roughly, "TV sucks''-was scotched. "He puts the `extra' into `extrovert.' '' -Hearst Magazines...

McDonald's salads; Kay Napier.(Special Report: Marketing 50)
November 1, 2004... Byline: Kate MacArthur When McDonald's Corp. wanted to roll out upscale entree salads, many executives and franchisees thought, "Here we go again.'' The burger giant attempted and largely failed at selling greens at least three times...

Hardee's; Brad Haley.(Special Report: Marketing 50)(Hardee's Food Systems Inc.)(Brief Article)
November 1, 2004... Byline: Kate MacArthur Two years ago, one would never have guessed Hardee's would be considered among the better burger joints. During much of 2002, sales were dropping 3% to 4% every month. Industry observers were predicting the CKE...

Robeez Footwear; Sandra Wilson.(Special Report: Marketing 50)(Brief Article)
November 1, 2004... Byline: Patricia Buchanan One of the most annoying things about new parenthood is keeping track of the baby socks and booties that slip off every 5 seconds. To the rescue come Robeez, hand-made leather baby shoes that actually stay on. The...

P&G, Colgate step up oral-care fight; Work to fend off Gillette even as whitening, brushes segments fizzle.(News)
November 1, 2004... Byline: JACK NEFF The already-fierce battle for oral-care supremacy looks to get tougher still as rivals increase marketing spending despite signs of flattening growth in once-vibrant segments such as whitening and battery brushes. ...

Sharp touts TV in Net mystery adver-blog; Site visitors pick their own ad experiences while following story.(Sharp Electronics Corp.)
November 1, 2004... Byline: KRIS OSER Sharp Electronics Corp. has launched a global push so dependent on Web-site interactivity that consumers actually pilot their own advertising experiences. Created by three offices of independent Wieden & Kennedy, the...

Hollister; Michael Jeffries.(Special Report: Marketing 50)(Brief Article)
November 1, 2004... Byline: Mercedes M. Cardona It's not easy being the middle child, but Hollister Co. has managed to stand out within its parent company, Abercrombie & Fitch, and with teenagers nationwide. Overshadowed by the more controversial...

`The Apprentice'; Vince Manze.(Special Report: Marketing 50)(Brief Article)
November 1, 2004... Byline: T.L. Stanley Just because Donald Trump is the center of the universe, does that mean he should be the core of the marketing campaign around NBC Universal's boardroom-based reality show "The Apprentice''? That's the question...

Commerce Bank; Linda Verba.(Special Report: Marketing 50)(Brief Article)
November 1, 2004... Byline: Mercedes M. Cardona Linda Verba knows that sometimes you have to win customers over one penny at a time. Commerce Bank has done that-literally-with the Penny Arcade, a coin-counting machine that's become a marketing draw....

Brady's Bunch.(People & Players)
November 1, 2004... Byline: James Brady If you don't vote tomorrow, don't whine to me about the winner. Sure, it was a great season, but no little kid in America east of the Mississippi will ever be able to tell his children, "Yes, I saw that Yankees-Red...

People.(appointments)(Brief Article)
November 1, 2004... Noelia Rodriguez to VP-corporate communications, Univision Communications, Los Angeles, from director-communications and press secretary for first lady Laura Bush. Tara Gill, 31, to VP-account director, business development, Interpublic...

Prilosec OTC; Joe Arcuri.(Special Report: Marketing 50)(Brief Article)
November 1, 2004... Byline: Jack Neff Joe Arcuri has made a career on Prilosec OTC. He was Procter & Gamble Co.'s brand manager on the project in 1997 as the company negotiated with Astra-Merck (now AstraZeneca) to secure rights for the over-the-counter...

Treo 600; Page Murray.(Special Report: Marketing 50)(Brief Article)
November 1, 2004... Byline: Alice Z. Cuneo Page Murray, VP-marketing for palmOne's hot smart phone, the Treo 600, credits its marketing drive to a strategy that views Treo's marketing as hairspray. "It's the last thing you put on before you go out on a...

Fear and smear on campaign trail.(News)
November 1, 2004... Byline: BOB GARFIELD Here's what it's come to: One of the candidates for the presidency is running ads to terrify senior citizens with naked lies about Social Security. He's pandering to workers about saving jobs with a "plan'' that...

Publishers finally unite to rally behind 'engagement'; Despite circ woes AMC attendees plot to take on TV.(News)
November 1, 2004... Byline: JON FINE [Boca Raton, Fla.] Publishing executives presented a newfound feistiness and a united front at the American Magazine Conference here, with a coordinated message woven political-campaign style through various speakers'...

Extended warranty heats up auto sales; Chevy Cobalt latest to follow Hyundai's lead.(Hyundai Motor America)
November 1, 2004... Byline: JEAN HALLIDAY A swelling number of automakers are following a marketing formula that helped propel sales for Hyundai Motor America: beefed-up warranties. General Motors Corp.'s Chevrolet became the latest last week, when it...

Spirits makers raise the bar on lux brands; Stoli, Johnnie Walker get 'rarefied'.(News)
November 1, 2004... Byline: JAMES B. ARNDORFER Stoli Elit is the priciest mass-marketed vodka on shelves. At $60 a bottle, the brand, targeted at male "vodka connoisseurs'' aged 30 to 44, is more than double the price of red-hot Grey Goose. Allied Domecq...

Retail segment is motivated by 'Fear'.(MediaWorks)
November 1, 2004... Byline: T.L. STANLEY When "Fear Factor'' premiered on NBC four seasons ago, some critics and consumer watchdogs declared it "must-flee TV,'' a lowest-common-denominator reality show that buried its contestants in coffins filled with live...

Marketers dial in to messaging; With success overseas, chance to snag hip U.S.consumers more enticing.(Feature: Wireless)
November 1, 2004... Byline: ALICE Z. CUNEO First, there was the TV screen. Then came the personal-computer screen. Now, marketers are powering up what could be the most versatile screen of them all-the so-called "third screen,'' the one on mobile phones. ...

LaNeve to bring focus to GM's many brand identities.(General Motors Corp.)
November 1, 2004... Byline: JEAN HALLIDAY Mark LaNeve never thought he'd leave General Motors Corp. Yet in late 1997, he joined Volvo Cars of North America as VP-marketing, after 16 years at GM. The then-38 year-old brand manager of GM's Pontiac Bonneville...

Original Penguin by Munsingwear; Chris Kolbe.(Special Report: Marketing 50)(Brief Article)
November 1, 2004... Byline: Stephanie Thompson In May of 2002, Perry Ellis International gave Chris Kolbe the keys to the Original Penguin by Munsingwear brand it had bought and forgotten back in 1996. Mr. Kolbe, 34, had approached Perry Ellis while...

Miller Lite; Bob Mikulay.(Special Report: Marketing 50)
November 1, 2004... Byline: James B. Arndorfer Bob Mikulay has accomplished what a few years ago would have been unthinkable in getting Miller Lite growing again. The exec VP-marketing for Miller Brewing Co. has done it by steering the beer's strongest...

Grey's Meyer took care of No. 1.(Grey Global Group Inc.)(Brief Article)
November 1, 2004... Over the past five calendar years, Grey Global Group made $49 million. The day Grey sells out to WPP Group, Grey will pay Ed Meyer about $87 million cash (if the deal closes in December) or about $75 million (if it closes in January). ...

`The O.C.'; Joe Earley.(Special Report: Marketing 50)(Brief Article)
November 1, 2004... Byline: T.L. Stanley If the launch campaign for Fox's "The O.C.'' had had a nickname, it might have been called "Not Another Vapid Teen Soap.'' At least, that was the goal of Fox marketing executives, who went to great lengths to emphasize...

BK TenderCrisp; Russ Klein.(Special Report: Marketing 50)(Burger King Corp.)(Brief Article)
November 1, 2004... Byline: Kate MacArthur Few major restaurant chains would dare launch a new product without lengthy testing. But Burger King Corp.'s marketing team needed to reverse a sales dive after a series of failed products, so management launched...

Stella Artois; Bryan Semkuley.(Special Report: Marketing 50)(Brief Article)
November 1, 2004... Byline: James B. Arndorfer Stella Artois is proving snob appeal can sell beer. Picky venue selection, special glassware, high price points, and heritage- and taste-focused advertising have driven the rapid growth of the Belgian lager....

Hennes & Mauritz; Jorgen Andersson.(Special Report: Marketing 50)(Brief Article)
November 1, 2004... Byline: Karen Raugust Cheap and chic don't often land in the same sentence, much less in a company's mantra. But perhaps that's what helped Hennes & Mauritz build a chain of 1,000 stores in 20 countries, with its mission to bring a...

Alloy; Matt Diamond.(Special Report: Marketing 50)(Alloy, clothing industry)(Brief Article)
November 1, 2004... Byline: Jenna Schnuer Loaded with of-the-moment clothes designed to make 13- to-17-year-old girls shriek in that high-pitched way only they can, the Alloy catalog-along with the Alloy.com Web site-was launched in 1996 as a "media platform...

Build-A-Bear Workshop; Teresa Kroll.(Special Report: Marketing 50)(Brief Article)
November 1, 2004... Byline: Alice Z. Cuneo Assembling a customized teddy bear might not seem on par with a weekend getaway, but that's the way Teresa Kroll, "chief marketing bear'' at Build-A-Bear Workshop, sees it. "We are a destination,'' Ms. Kroll told...

Mazda3; Robert T. Davis.(Special Report: Marketing 50)(Mazda North American Operations)(Brief Article)
November 1, 2004... Byline: Jean Halliday Robert T. Davis is in an enviable position in the automotive world: The 2004 Mazda3 models are virtually sold out. The senior VP-marketing and product development of Mazda North American Operations faced the...

Kodak EasyShare; Pierre Schaeffer.(Special Report: Marketing 50)(Brief Article)
November 1, 2004... Byline: Beth Snyder Bulik Eastman Kodak Co. may have been late in getting to the digital camera business, but its Kodak EasyShare system has vaulted the former film king to the No. 2 spot in U.S. digital camera sales in three years. ...

Levitra; Denise Strauss.(Special Report: Marketing 50)(Brief Article)
November 1, 2004... Byline: Rich Thomaselli Denise Strauss had a plan when Levitra, the erectile dysfunction drug from Bayer and GlaxoSmithKline, was approved by the Food & Drug Administration. First, she wanted to position the drug as far away from...

Omnicom profit jumps 17%, driven by marketing services; Wren: Election fuels uncertainty over rest of '04.(Omnicom Group Inc.)
November 1, 2004... Byline: MATTHEW CREAMER With the help of client spending on the Olympic Games and strong performance from nontraditional marketing services, Omnicom Group, the largest advertising holding company, continued showing growth. Beating...

Adages; Court TV goes to the clowns.(Courtroom Television Network Inc.)(meshed briefs )
November 1, 2004... Byline: Ken Wheaton Court TV took its programming to the big screen as part of the Hamptons International Film Festival in East Hampton, N.Y. Viewers of the feature-length documentary "Army of One'' (Hello? Leo Burnett?), were treated to...

Revenue rises 4%: WPP sees 'unprecedented' new biz.(WPP Group PLC)
November 1, 2004... Byline: LISA SANDERS Despite being hurt by a weak dollar, WPP Group reported a largely positive third quarter. Revenue for the period rose 4% to $1.97 billion compared to the year-ago period. Factoring out currency fluctuations, the...

Mr. Clean; Bob Gilbreath.(Special Report: Marketing 50)(Mr. Clean Wipe-Ups)(Brief Article)
November 1, 2004... Byline: Jack Neff With the dawn of a new century, it looked like Mr. Clean's time might be up at Procter & Gamble Co. The brand was declining fast in a category declining slowly. The 2000 launch of Mr. Clean Wipe-Ups was elbowed off...

Pontiac; Mark-Hans Richer.(Special Report: Marketing 50)(Brief Article)
November 1, 2004... Byline: Jean Halliday Pontiac marketing Director Mark-Hans Richer isn't afraid of bold marketing stunts. And why should he be? His most brazen to date is paying off handsomely: this fall's giveaway of 276 new G6 sedans on Oprah Winfrey's...

Wireless clarion call: Stop watching clock; Execs slam industry's focus on 'minutes'.(News)
November 1, 2004... Byline: ALICE Z. CUNEO Wireless-service providers must stop spending billions offering free phones and cheap airtime minutes and instead put their marketing money behind content-based services such as music, video, Web surfing, text...

Events, promo push: Miller unleashes $165M bar bender.(Miller Brewing Co.)
November 1, 2004... Byline: JAMES B. ARNDORFER Rather than relying on TV advertising to reach twenty-somethings, Miller Brewing Co. is ramping up efforts to reach younger drinkers at the point of sale-in bars and entertainment venues-and is seeking agencies...

Late News; Google contemplates traditional ad campaign.(Meshed briefs)
November 1, 2004... [Mountain View, Calif.] Just three months after going public, Google has been talking with a few large general advertising agencies, several industry executives have confirmed. A Google representative declined to comment on whether the company...

F-150; Rich Stoddart.(Special Report: Marketing 50)(Ford Motor Co.)
November 1, 2004... Byline: Jean Halliday Rich Stoddart knew he had to nail the campaign for the 2004 F-150 pickup, which Ford Motor Co. Chairman Bill Ford called "the most important launch in the history of Ford.'' "We started at the place you're...

Virgin breathes life into Chrismahanukwanzakah; Flogs cell plans via $15 million 'all-in-one' ads.(Virgin Mobile Telecoms Ltd.)(Brief Article)
November 1, 2004... Byline: ALICE Z. CUNEO Virgin is giving birth to a new holiday: "Chrismahanukwanzakah.'' In a $15 million holiday campaign, Virgin Mobile gives new meaning to integrated marketing with the celebration of a made-up holiday. Its spots...

IBM picks up PC share; TV, print, radio ads focus on innovation, differences with rivals.(International Business Machines Corp.)
November 1, 2004... Byline: BETH SNYDER BULIK IBM Corp. is staging a comeback in personal computers. With its strategy to tout specific solutions to ease users' "pain points,'' Big Blue is regaining market share in the PC arena for the first time in...

Unilever plots Bertolli push despite extension problems; Master-brands sales slip 1.5% in tough food sector.(News)
November 1, 2004... Byline: STEPHANIE THOMPSON Unilever plans to go national with a line of upscale frozen entrees under its Bertolli banner, even though its master-brand-extension strategy in the food sector is failing. A profit warning in September had...

Clash over metrics.(News)(Panel Discussion)
November 1, 2004... Byline: Jon Fine The fiercest fireworks at this year's AMC came during a panel discussing-of all things-magazine audience measurement. During the discussion, moderated by Ad Age Editor Scott Donaton, Hachette Filipacchi Media U.S.'s...

Nike Skateboard; Kevin Imamura.(Special Report: Marketing 50)(Hurley International)(Brief Article)
November 1, 2004... Byline: Rich Thomaselli The marketing prowess of Nike is well known. Everything the swoosh touches seems to turn to gold. When Nike acquired skateboard equipment marketer Hurley International for $95 million in 2002, it was another...

Hewlett-Packard; Emmanuel Klotz.(Special Report: Marketing 50)(Brief Article)
November 1, 2004... Byline: Emma Hall When your target market of design professionals thinks your product has "nothing to do with creativity or quality,'' you have a marketing challenge on your hands. That's what Hewlett-Packard Co. research uncovered...

Magazines show backbone, confront their woes head-on.(Viewpoint)
November 1, 2004... Byline: Scott Donaton The cats were keeping out of the way of the dogs. This was at the American Magazine Conference at the Boca Raton Resort and Club in Florida. We had just returned from an off-site dinner of filet mignon and...

`Vice'; Shane Smith.(Special Report: Marketing 50)(Brief Article)
November 1, 2004... Byline: Jenna Schnuer If the language or occasional picture of a dead puppy in Vice offends you, the Brooklyn-based team behind it doesn't care. You're not their type. Besides, even without you, the freebie magazine has spawned...

POM Wonderful; Lynda Resnick.(Special Report: Marketing 50)(Brief Article)
November 1, 2004... Byline: Jenna Schnuer As the former worldwide marketing executive for the Franklin Mint and Teleflora (and still, with husband Stewart, the owner), Lynda Resnick, co-chairman of the privately held Roll International, knew more than her...

Work: Play Doh.(The World: Ad Age Global News & Data)(Hasbro Inc.)(Brief Article)
November 1, 2004... Hasbro's direct-marketing campaign for Play-Doh in Australia reminds mothers that its famous modeling compound is a fun way to enhance children's motor skills and imagination. Omnicom Group's Rapp Collins and DDB Worldwide sent glossy pictures...

Marketers hone focus on minorities; ANA study: More set up dedicated units; Hispanic segment grows as priority.(Multicultural)(Association of National Advertisers)
November 1, 2004... Byline: LAUREL WENTZ More marketers are making multicultural marketing a separate unit, and fewer feel able to skip targeting the U.S. Hispanic market, according to a study by the Association of National Advertisers. Eighty-six percent...

Wachovia; Jim Garrity.(Special Report: Marketing 50)(Brief Article)
November 1, 2004... Byline: Mercedes M. Cardona Can you pronounce Wachovia? Jim Garrity can. As exec VP-chief marketing officer of the company, Mr. Garrity had to teach people from Florida to Connecticut how to say the bank's name after it merged with...