Advertising Age articles from November 2003

Advertising Age archives from November 2003

Exclusive: Crispin Porter takes Gunn Report top spot; Miami shop is most-awarded in world for '03.(News)
November 3, 2003... Byline: LAUREL WENTZ Crispin Porter & Bogusky rocketed from barely known on the international ad scene to most-awarded agency in the world in 2003, according to the Gunn Report, to be released this week. Last year, the Maxxcom-backed...

P&G outpacing Unilever in five-year battle.(News )(Procter and Gamble Co.)
November 3, 2003... Byline: JACK NEFF Four years ago, rivals Procter & Gamble Co. and Unilever, facing surprisingly similar problems, launched ambitious five-year restructuring plans to fix them. But results are turning out radically different for the two....

Leo Burnett closes Oslo office.(The World: Ad Age Global News & Data)(Brief Article)
November 3, 2003... Byline: Pia Grahn-Brikell [Oslo, Norway] Leo Burnett Oslo, once one of the largest single agencies in the Nordic market, with more than 200 staffers and a big winner of creative awards, is closing after major client losses. Many of the...

Work: Greenpeace.(The World: Ad Age Global News & Data)(Brief Article)
November 3, 2003... At a board meeting on Planet Zang, aliens inspect Earth as a takeover target. The U.K. spot by Greenpeace and WPP Group's HHCL/Red Cell stars Oscar-winning actor Jim Broadbent and comedian Eddie Izzard with the message, "It's easy to make a...

The Week; Actors, ad industry sign labor contract.(Briefs)
November 3, 2003... An early start in the negotiations between the Screen Actors Guild, American Federation of Television and Radio Artists and the ad industry led to an early resolution. The voting members of SAG and AFTRA approved a new labor contract-by a 95%...

Spotlight: Guinness.(The World: Ad Age Global News & Data)(Brief Article)
November 3, 2003... Byline: Normandy Madden Client: Guinness Agency: Saatchi & Saatchi, Singapore. Guinness draws attention to new bottle by inviting drinkers to chhose bizarre shapes Guinness is introducing a new bottle shape for its Foreign...

People.(The World: Ad Age Global News & Data)(industry appointments and promotions)(Brief Article)
November 3, 2003... Simon Cholmeley to regional advertising director, Asia, Reader's Digest, based in Hong Kong, from regional advertising director, Economist Group's CFO Asia and CFO China, also in Hong Kong. John Crowther, 38, planning director of Banks...

The Biz: Loews, VW sign up for 'Times' festival.(Media Works)(The New York Times Arts and Leisure Weekend)(Calendar)
November 3, 2003... Byline: JON FINE In keeping with a recent trendlet of highbrow print outlets staking out bigger spaces in the cultural discourse, The New York Times is gearing up for the third iteration of its Arts & Leisure Weekend, to be held Jan. 9...

Exclusive: AmEx, Time Inc. launch luxury buy; Includes 22 titles and is intended to rival Advance Publications packages.(News)
November 3, 2003... Byline: JON FINE Time Inc. and American Express Publishing Corp. are approaching advertisers with a newly hatched luxury-group buy across 22 magazines in both companies' portfolios. The move is a bid for the world's largest publisher...

The Player: O'Keefe looks to work FCB Taco Bell magic on KFC.(People & Players)(Tom O'Keefe heads Foote Cone and Belding campaigns for Taco Bell and KFC)
November 3, 2003... Byline: KATE MACARTHUR As KFC bows its latest branding effort from new agency Foote Cone & Belding, Chicago, promoting the health benefits of fried chicken, it will be the Interpublic agency's first test of whether it has hit on the right...

VW, W Hotels link up for Phaeton promo; Cars will be shuttles at Starwood properties.(News)
November 3, 2003... Byline: RICH THOMASELLI Volkswagen of America and Starwood Hotels & Resorts' W Hotels today begin a co-branding initiative centered on VW's Phaeton, the automaker's first entry into the luxury-sedan class. Called "Get Behind the...

Adages - In a Wisconsin corn patch: the end of advertising.(News)(briefs)
November 3, 2003... Byline: Richard Linnett Adages mourns the passing of a landmark: America's largest billboard, a 6,300-square-foot sight-for-sore-eyes (or to some, simply an eyesore) that once greeted weary travelers on a lonely cornfield stretch of...

Editorial: KFC blunders in 'health' ads.(Viewpoint)(Brief Article)(Editorial)
November 3, 2003... Yum Brands' KFC last week introduced an ad campaign that is as laughable, and damaging, as any we can imagine or recall, and it should be pulled off the air immediately. In the long history of absurd, misleading and ludicrous ad claims, the...

Football: State Farm backs 30th Bayou Classic.(Multicultural)(Brief Article)
November 3, 2003... Byline: Rich Thomaselli Hundreds of thousands of people will stream into New Orleans for a football game and the Louisiana Superdome will be sold out. Super Bowl? No. While the Super Bowl comes to town every four or five years,...

In a fix over ad MIX; In an environment of greater media control in the hands of consumers, marketers like McDonald's & agencies like Starcom are upbeat about capturing their interest.(Special Report: Interactive)
November 3, 2003... After 2002's mixed signals in the interactive world, 2003 could be positioned as a comeback year in which traditional marketers began to pony up additional online dollars to the media mix. Evidence of this was last month's news of Yahoo!'s...

Roundtable: Web ads get a move on.(Special Report: Interactive)(Interview)
November 3, 2003... Advertising Age: How do you feel the interactive market has progressed in the last year? TIM BENNETT: What we've seen in the last year particularly, is a lot of companies like a Yahoo! or a Google that are coming to us wanting to partner...

Consumer Magazine Advertising Linage for April-June 2003.(Data Center)(Brief Article)
November 3, 2003... Byline: Ann Marie Kerwin While the magazine industry continues to fight for every page it can this year, the second quarter of the year found the industry winning the battle. Only two consumer magazine advertising linage categories...

Rich media rebound; Tool tracks assorted levels of user interaction.(Special Report: Interactive)(DoubleClick's DART Motif)(Brief Article)
November 3, 2003... Byline: TOBI ELKIN Rich media gets another boost today with a new ad-tracking system from DoubleClick. Marketers and agency media strategists have long used DoubleClick's DART ad monitoring tool to track the effectiveness of online...

Mags watch Time Warner ploys; Linking content access to subscriptions a gamble for major publishers.(Special Report: Interactive)
November 3, 2003... Byline: KATE FITZGERALD When Time Warner cut off non-subscribers from free Internet access to its most popular magazine titles last spring, other publishers shrugged. To some industry observers, it looked like a plot to help reverse...

People.(People & Players)(industry appointments and promotions)(Brief Article)
November 3, 2003... Gail Becker, 39, to co-president, western region, Edelman, Chicago. She will continue as general manager-Los Angeles. Also: Patrick McGuire, 47, to co-president, western region. He will continue as general manager, Seattle. Debra Bednar to...

Brady's Bunch.(People & Players)(briefs)
November 3, 2003... Byline: James Brady Hugh Hefner's name is still at the top of the mast as editor in chief, but James Kaminsky is running things these days as Playboy's editorial director headquartered in Manhattan. Jim joined the monthly in October of...

Tune in, trick out trend turns on carmakers; Consumer spending swells as Gen Y revives '60s hot-rod culture.(News)
November 3, 2003... Byline: JEAN HALLIDAY Even before R.J. DeZera got his first car at 16, he spent virtually every dime he earned on custom parts. He didn't know what car he'd eventually get, but he ended up with his mom's Acura Integra. Now, at 26, he...

M&A: Boon or Bust?(News)(mergers and acquisitions)
November 3, 2003... Byline: Mercedes M. Cardona While agency chiefs were hopeful the recent surge in mergers and acquisitions is a sign of good things to come, insiders also pondered whether consolidation among marketers could mean shrinking revenues for...

$43 billion agreement: Rebranding up next for Fleet/BofA.(News)
November 3, 2003... Byline: CLAIRE ATKINSON Bank of America's $43 billion agreement to purchase FleetBoston Financial is likely to result in huge rebranding costs that consultants said could cost in the "hundreds of millions.'' A spokeswoman for Bank of...

The Buzz; What we're talking about.(Media Works )(Future Networks USA to acquire guitar title)(Brief Article)
November 3, 2003... Byline: Jon Fine TARGET: GEEKUS AMERICANUS. Make that male geekus americanus. As we type, Future Networks USA readies the announcement of its second deal in under two months-for Cherry Lane's how-to title Guitar One. That title meshes...

Garfield's Political AdReview: Spots fail to separate Lieberman from pack.(News)(Column)
November 3, 2003... Byline: Bob Garfield He's short. He's Jewish. He's a U.S. Senator. Joe Lieberman, historically speaking, in trying to get elected to the White House, is not dealing from a position of strength. Furthermore, he's from Connecticut, close...

Miller shifts tack to redefine itself; Brewer loses the babes, focuses on choice in ads.(News)
November 3, 2003... Byline: KATE MACARTHUR Despite spending hundreds of millions of dollars during the last decade on advertising featuring a host of ex-jocks, a quirky guy named Dick and a bevy of brawling babes, Miller Brewing Co. has accepted that its name...

Time for Hispanic startups; Veterans plan launches for TV, print, and online, and agencies break out shops.(Multicultural)
November 3, 2003... Byline: LAUREL WENTZ Jeff Valdez claims that Si TV, his oft-postponed cable network for English-speaking bicultural Hispanics, will launch Feb. 25 "come hell or high water.'' Of course, added the former standup comic and creator of the...

Garfield's AdReview: KFC serves big, fat bucket of nonsense in 'healthy' spots.(News)(Column)
November 3, 2003... Byline: Bob Garfield "KFC what's cookin'?'' KFC who's hallucinatin'! Having failed to build traffic by claiming, dubiously, to be a "slow-cooked'' alternative to fast-food burgers, Yum Brands has now resorted to naked nonsense....

Change in air at ANA, MPA; problem is how to get there.(Viewpoint)(Association of National Advertisers and the Magazine Publishers of America)(Column)
November 3, 2003... Byline: Rance Crain To paraphrase an old adage, the engines of change grind slowly in the advertising business. What I took away from last month's annual conferences of the Association of National Advertisers and the Magazine...

Calif. spam legislation to hurt marketers; Fearing state-by-state legal jumble, business lobbies for national law.(News)
November 3, 2003... Byline: IRA TEINOWITZ Congress looks unlikely to pass national spam legislation this year, leaving marketers to wrangle with a California anti-spam law that some believe could have draconian effects nationwide, subjecting marketers to...

We unravel the mystery of where the boys (18-34) are.(Viewpoint)(Column)
November 3, 2003... Byline: Scott Donaton I didn't see any on my train during the commute in to work this morning, even after walking through several cars, but I wasn't too concerned at that point. From a taxicab window a little later, I swore I spotted a...

Work 11.3.03.(Work)
November 3, 2003... Images of the week Polo Ralph Lauren uses real people as models in a campaign for Polo Jeans Co. Ads, from Carlson & Partners, New York, run in fashion and lifestyle magazines. Photography by Bruce Weber. Art director: Maia James Muller....

Pull the plug on pop-ups? Consumer ire should force drastic reform or even outright ban.(Viewpoint)(Column)
November 3, 2003... Byline: PETE BLACKSHAW Imagine if every consumer had a "Don't Talk to Me!'' sign hanging from his or her neck. Marketing and advertising would never be the same, and the costs would be enormous. This week, at the Ad:Tech New York online...

Omnicom, WPP see rises in revenue for 3rd quarter; Companies say employment has stabilized.(News)
November 3, 2003... Byline: MERCEDES M. CARDONA The industry's two largest agency companies gave investors good news along with their third-quarter results, including improvement in some long-suffering sectors and a letup in layoffs expected in coming months....

Work.(Multicultural)(Centers for Disease Control campaign)(Brief Article)
November 3, 2003... American Indian agency G&G, Albuquerque, marshaled top talent for a spot for CenterS for Disease Control that features an American Indian boy who tries to get his pals to play outside, but they are all immersed in TV, the Internet and video...

Cabletelevision Ad Bureau: Show put on hold in restructuring.(News)(Calendar)
November 3, 2003... Byline: RICHARD LINNETT The Cabletelevision Advertising Bureau has put its annual national show on hold next year and will reallocate conference funding to bankroll a campaign to meet with advertisers and their agencies one-on-one and to...

TV on the hunt for missing men; Cable says it has them; buyers blame Nielsen.(News)
November 3, 2003... Byline: RICHARD LINNETT The mystery of broadcast TV's "missing men'' is deepening. The needle on the guy-gauge dropped when Nielsen Media Research recorded an average of 9% fewer prime-time male viewers in the 18-to-24 and 18-to-34...

Bush whacking: Moby readies next commercial move.(News)(Moby to support Moveon.org)
November 3, 2003... Byline: CLAIRE ATKINSON After years of licensing his music to commercials, techno-music maker Moby is ready to try his hand at political advertising. Moby has joined forces with the campaigning liberal Web site moveon.org to support a...

The competition.(News)
November 3, 2003... "This year kind of happened to us. We had a significant competitor spend all the money in the world to dislodge our consumer from our base franchise and we've had to support that business as aggressively as we know how. We would have liked to...

Late News; Talerman, unit chief, exits WPP's Soho Square.(briefs)
November 3, 2003... [New York] Managing Partner Elizabeth Talerman, chief of WPP Group's Soho Square, formed this summer to handle the Yahoo! account, left Oct. 31 and a successor was being sought, said an executive close to the situation. Ms. Talerman could not...

Cialis plots $100 million marketing blitz; Lilly and Icos to focus on drug's 36-hour effects.(News)
November 3, 2003... Byline: RICH THOMASELLI Within days of pharmaceutical giant Eli Lilly Co. and biotech partner Icos Corp. receiving an approval letter from the Food and Drug Administration for their the erectile-dysfunction drug Cialis, the two will launch...

Coors slammed for targeting kids; `Scary Movie' tie-in raises ire of anti-alcohol group.(News)
November 3, 2003... Byline: KATE MACARTHUR Adolph Coors Co. is under fire from a youth anti-alcohol group for its involvement in a Halloween movie the group said directly targets teens. Just a month after alcohol marketers agreed to advertise only in...

Virgin Airlines promo targets 'jetrosexuals'; Movie and TV tie-ins also part of major push.(News)
November 3, 2003... Byline: CLAIRE ATKINSON Virgin Atlantic will appear in a series of movie and TV product placements over the coming months to ramp up the airline's visibility. The placements are being backed up by a major promotional push behind the Virgin...

RJR deal targets Philip Morris; Buys Brown & Williamson from BAT to take on category Goliath.(News)(R.J. Reynolds and Brown and Williamson to merge)
November 3, 2003... Byline: RICH THOMASELLI The merger of R.J. Reynolds and Brown & Williamson will create a bigger No. 2 cigarette maker, but it will remain far behind tobacco titan Philip Morris and continue to face threats from discount brands in a...

Spots: BMW.(News)(X5 sport utility vehicle ad by Fallon)(Brief Article)
November 3, 2003... Publicis Groupe's Fallon, Minneapolis, tapped "Ice Age'' animator Peter de Seve to launch BMW of North America's 2004 X5 sport utility vehicle. Angels fly around each of the SUV's wheels in the spot, breaking on national cable and spot TV on...

Media consolidation: Masterfoods starts scrap for $300M account; Review to end by December.(News)
November 3, 2003... Byline: RICHARD LINNETT and JACK NEFF Mars' Masterfoods USA has embarked on one of the biggest reviews of the year as it looks to consolidate its $300 million media buying and planning business into just one of its many roster shops. A...

G&J suit: War of 'Rosie' raises rate base questions.(News)(Gruner & Jahr USA Publishing, Rosie O'Donnell case)
November 3, 2003... Byline: JON FINE The court battle between Gruner & Jahr USA Publishing and erstwhile business partner Rosie O'Donnell is based on claims of breach of contract. But Ms. O'Donnell's case is certain to touch on circulation issues of interest...

Ikea takes big footsteps.(The World: Ad Age Global News & Data)(Brief Article)
November 3, 2003... Byline: Laurel Wentz [Amsterdam] Ikea and its agency Strawberry Frog used giant furniture and footsteps instead of traditional media for a Dutch campaign to promote Ikea as the place for families with kids to go for furniture. Strawberry...

McD's taps TBWA for global ad ideas.(The World: Ad Age Global News & Data)(McDonald's Corp.)(Brief Article)
November 3, 2003... Byline: Kate MacArthur [Chicago] McDonald's Corp. tapped TBWA Worldwide's New York office to submit creative ideas for Big Mac and french fries spots for global distribution, expanding the Omnicom Group agency's role as one of McDonald's...

Qibla Cola takes traditional tack.(The World: Ad Age Global News & Data)(Brief Article)
November 3, 2003... Byline: Emma Hall [London] Qibla Cola, a U.K.-based Coca-Cola lookalike aimed at Muslims that tries to position itself as an alternative to multinational soft-drink brands, is using traditional advertising for the first time. The 30-second...

Australia agency rebrands itself.(The World: Ad Age Global News & Data)(George Patterson Bates rebranded as George Patterson Partners)(Brief Article)
November 3, 2003... Byline: Normandy Madden [Sydney, Australia] Australia's oldest ad agency, George Patterson Bates, is being rebranded as George Patterson Partners. The name change happens five months after a management buyout from its former parent,...

The Ad Market.(News)(agency stocks, account data)(Brief Article)
November 3, 2003... Byline: Mercedes M. Cardona Turn Signals New business activity improved slightly in September. Only 34 accounts changed agencies in September compared to 50 accounts in September 2002, but billings on accounts that moved in September...

Ad Age/IAG's Top Spots; #1: Tampax.(News)(Brief Article)
November 3, 2003... Tampax ranks No. 1 this week, with a 15-second spot for its Compak product. Other top-recalled ads include an installment from a Citibank campaign, which features identity thieves speaking through their fraud victims, and a movie trailer-like...

Voted & Quoted.(Viewpoint)(stopping spam)(Brief Article)
November 3, 2003... 70% of our AdAge.com respondents feel that federal laws will be unable to stop spam. The remaining 30% think that congressional action will have an effect on unwanted e-mail advertisements. "The consumer pays for the private phone line and...

People & Players.
November 3, 2003... White Plains, N.Y. Time Inc.'s Real Simple holds a tag sale and "Big Celebration" as part of its first "Get Organized America" campaign. (From l.): Scott Hancock, advertising manager, Palm Inc.; Anne Martin, marketing director, Westpoint...

Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(Media Works)(briefs)(Brief Article)
November 3, 2003... 9 Ken Auletta Scoops N.Y. newspapers. A New Yorker piece reveals the New York Times tried to buy the Wall Street Journal. His next book says the New York Post loses $40 million a year; Lachlan Murdoch says not true. 7 Daniel Okrent New...

McD's taps TBWA for global ad ideas.(The World: Ad Age Global News & Data)(TBWA Worldwide to submit creative ideas to McDonald's Corp.)(Brief Article)
November 3, 2003... Byline: Kate MacArthur ***** Correction: In the story `McDonald's taps TBWA for global ad ideas' (AA, Nov. 3, P.20), it should have been made clear that other McDonald's shops including DDB and Leo Burnett are also in the pitch. ...

Garfield's AdReview: No reason to get indignant over PlayStation 2 campaign.(News)(Column)
November 10, 2003... Byline: Bob Garfield You think it's easy being the conscience of an industry? No way, Jose. First of all, we're exempt employees, meaning that when we rack up overtime being conscientious, there's nothing extra in our paychecks....

Editorial: Time to get real about circulation.(Viewpoint)(Brief Article)(Editorial)
November 10, 2003... As Rosie O'Donnell levels her (unproven) accusations of, among other things, circulation inflation at Gruner & Jahr USA Publishing, other magazine publishing giants should ask themselves how their own circulation practices would stand up to...

Exclusive: Pecker 'bets the farm' on glossy relaunch of 'Star'; Prototype out to mainstream advertisers.(News)(American Media readies relaunch of 'Star')
November 10, 2003... Byline: JON FINE American Media, ramping up its marketing efforts in advance of its January relaunch of a fully Bonnie Fuller-ized Star, has begun showing a prototype version to advertisers. The big bet on the business side is that the...

Mazda goes viral to tout new models; Studies ideas for Web-only videos.(News)
November 10, 2003... Byline: JEAN HALLIDAY Mazda is aiming to generate buzz for upcoming models with online viral videos. Mazda North American Operations is studying concepts for two online-only videos for the four-and-five-door versions of the 2004...

Hair lines hike spending; Dove, Pantene raise outlay to back new thickening products.(News)
November 10, 2003... Byline: JACK NEFF Fat is where it's at for hair early next year-as in fat budgets for big brands, thickening products for thin hair and heftier new-product assortments squeezing into retail shelf space several sizes too small. Procter...

Mags go on trial along with Rosie; Witness claims G&J inflated circulation numbers.(News)(Gruner & Jahr USA Publishing's breach of contract lawsuit against Rosie O'Donnell continues)(Brief Article)
November 10, 2003... Byline: JON FINE With the testimony of her brother-and supporting documentation entered into evidence by her legal team-Rosie O'Donnell's legal skirmish with Gruner & Jahr USA Publishing over whether she broke her contract is turning into...

Shootout: Nokia starts hunt for new creative shop; Richards won't defend acc't.(News)
November 10, 2003... Byline: ALICE Z. CUNEO and KATE MACARTHUR Nokia, the world's largest handset marketer, has thrown its creative account for North America into review and this week will issue requests for proposals. Nokia spent $260 million on...

Lawmakers, watchdog groups blast violence in games, films.(News)
November 10, 2003... Byline: IRA TEINOWITZ Marketers are continuing to market violent video games to underage teens, risking lawsuits and legislation, two congressmen told a Federal Trade Commission workshop late last month. Consumer groups also complained...

VW invites 6 shops to pitch China work.(The World: Ad Age Global News & Data)(Volkswagen China)(Brief Article)
November 10, 2003... Byline: Dagmar Mussey and Normandy Madden [Beijing] China's biggest carmaker, Volkswagen, met with six agencies last week in the initial stage of a pitch for its first national brand campaign in mainland China. Pitching are Omnicom Group's...

Late News; Bell moves up in Chrysler reorganization.(briefs)
November 10, 2003... [Auburn Hills, Mich.] Chrysler Group is reorganizing in the first major change since the June 1 arrival of Joe Eberhardt as exec VP-sales and marketing. The Chrysler and Jeep units will be reunited under the leadership of Jeff Bell, currently...

People.(The World: Ad Age Global News & Data)(agency appointments and promotions)(Brief Article)
November 10, 2003... James Murdoch, 30, to London-based CEO of U.K. pay-TV network British Sky Broadcasting (BSkyB) from chairman-CEO of Star Group, News Corp.'s Asian satellite TV service. Mr. Murdoch's appointment to succeed Tony Ball has invited criticism...

Smoke-13.(News)(Brief Article)
November 10, 2003... Byline: Ira Teinowitz State attorneys general are asking that on-screen smoking in Hollywood movies becomes an additional factor in rating films for family viewing. Several state attorneys general met with Motion Picture Association...

TD Waterhouse takes aim at Merrill Lynch and Schwab; Waterston to be spokesman for $50M campaign.(News)
November 10, 2003... Byline: MERCEDES M. CARDONA TD Waterhouse breaks in a new spokesman, a new positioning and increased spending in its latest ad campaign, breaking today. The online broker's new ads, featuring NBC's "Law & Order'' actor Sam Waterston,...

Madison + Vine: Asics sneaks are 'Kill Bill' sleeper hit.(News)
November 10, 2003... Byline: RICH THOMASELLI As Uma Thurman slices and dices her way through the film "Kill Bill,'' the yellow-and-black Asics sneakers she wears have proved to be the runaway hit. A limited edition of 3,400 pairs of the Onitsuka Tiger...

Adages: No hanging chads in this election, but there are plenty of loose lips.(News)(briefs)
November 10, 2003... Byline: Richard Linnett It was a sodden election night outside 13 Little Devils, a sweaty bar in the dark depths of the Lower East Side of New York, and Kate Duyn, the reigning Miss Rheingold, was sucking on a cigarette. "I've had my...

Cross sexes up pen category with Verve campaign.(News)
November 10, 2003... Byline: KATE MACARTHUR Can your pen make you more sensual? It can if you believe a print campaign for Verve, a line of luxury pens just launched by A.T. Cross. Created by Carmichael Lynch, Minneapolis, and shot by fashion photographer...

The Biz: 'Alamo' will try again in spring.(Media Works)
November 10, 2003... Byline: T.L. STANLEY Three words strike fear into Hollywood filmmakers and the executives who market their movies: bad early buzz. When word gets out, as it invariably does, that a movie needs extra work, has talent issues or has...

Investing for the rich: 'Robb Report Worth' makes debut.(News)
November 10, 2003... Byline: JON FINE Anyone interested in how the other one-half of 1% live may wish to take a look at the December 2003 issue of Robb Report Worth. That's the first issue of the remade version of Worth, which last published in March and...

Asia once again represents new hope for global market.(Viewpoint)(Column)
November 10, 2003... Byline: Stefano Hatfield When Sir Martin Sorrell, inimitable CEO of the WPP Group, moves it is rarely in mysterious ways. It may take a little time for those of us in the back to keep up, but he is not partial to the British taste for the...

The Buzz; What we're talking about.(Media Works)("The Ellen Degeneres Show'')(Brief Article)
November 10, 2003... Byline: Richard Linnett Another cutie patootie. Now there is the Rosie O'Donnell trial; before there was "The Rosie O'Donnell Show,'' a Warner Bros. Domestic Television Distribution product. In her prime, "Rosie'' the show was touted as...

Brady's Bunch.(People & Players)
November 10, 2003... Byline: James Brady A personal note. Saturday of this week, Nov. 15, feast day of Albertus Magnus (the teacher of Thomas Aquinas), is my birthday. I will be 75 years old. When I was born, Coolidge was in the White House, the movies were...

People.(People & Players)(appointments, various companies)(Brief Article)
November 10, 2003... Carlos Martinez-Cortines, 44, to general manager-Los Angeles office, Conill Advertising, Miami, from VP-group client director, Badillo-Nazca. Also: Sean Patrick, 33, to group account director from VP-regional account director, BBDO Worldwide,...

Work: Coon Cheese.(The World: Ad Age Global News & Data)(Dairy Farmers Group ad by Leo Burnett)(Brief Article)
November 10, 2003... Leo Burnett, Sydney, highlights the value of Dairy Farmers Group's 100% natural Coon cheese slices with a funny spot about unnatural cheese. A typical Aussie redneck prepares lunch with processed, plastic-looking cheese slices and leaves the...

Work 11.10.03.(Work)
November 10, 2003... Images of the week iPod users shadowplay in Apple Corp.'s ads for the digital music player, from Omnicom Group's TBWA/Chiat/Day, Los Angeles. Ads give viewers a "welcome to the digital revolution'' and tout iPod's new software for Windows...

Etch A Sketch gets starring role in 'Elf'; New Line's horror history doesn't scare Ohio Art, which hopes for hit.(News)
November 10, 2003... Byline: T.L. STANLEY It's the Hollywood home of Leatherface and Freddy Krueger, so it's little wonder that potential corporate tie-in partners weren't sure New Line Cinema could beget a warm and fuzzy family movie for the holidays. ...

The Week; Senators want O&M off account.(Briefs)(Ogilvy & Mather, White House Office of National Drug Control Policy ads)
November 10, 2003... Three U.S. senators are readying a proposal to reauthorize the White House Office of National Drug Control Policy's youth anti-drug ad campaign circulated a draft that would oust WPP Group's Ogilvy & Mather as the campaign's agency and give...