Advertising Age articles from May 2006

Advertising Age archives from May 2006

A toast to the Beam team.(Beam Global Wine and Spirits earnings)(Brief article)
May 1, 2006... The beefed-up marketing team at Beam Global Wine and Spirits appears to be making headway at growing the distiller's largest brands. First-quarter-earnings data, due April 28, wasn't available by press time (see Late News, P. 2), but the...

Hershey reaches limits of limited-edition candy; INNOVATION: CEO Lenny slashes 25% of portfolio, pledges to seek platforms.(Rick Lenny)
May 1, 2006... Byline: STEPHANIE THOMPSON Just last year, Hershey Co. was riding high with what seemed a sweet strategy: a raft of limited-edition versions of its top six candies that President-CEO Rick Lenny credited with boosting quarterly sales as...

Lessons Learned.
May 1, 2006... * Tried and true remains on top in candy; most of the top 10 brands are the same after 30 years * There needs to be a balance of variety (new flavor, form, etc.) and products that appeal to new users for new occasions * Consumers "burn...

THE TRANSFORMATION OF MUZAK; Elevator music moves to a new level as brand-building tool.(Point)
May 1, 2006... THE NEW YORKER-The butt of jokes, the soundtrack of elevators. Or is it? You wouldn't recognize today's Muzak. Only one of several hundred prepackaged programs fits the old stereotype. David Owen, writing in The New Yorker, takes a...

Wal-Mart reconsiders one-size-fits-all tack; AMERICAN CONSUMER: CMO details targeting strategy in keynote.(information about discount stores)
May 1, 2006... Byline: BRADLEY JOHNSON Wal-mart is starting to think outside of the box. Or at least it's making its big boxes easier to navigate and filling them with goods that fit the market. Wal-Mart's John Fleming said the retail giant is trying...

Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(MediaWorks)
May 1, 2006... 9 ABC Rights Deal Gets talent unions to sign off on digital rights for `Lost' mobisodes, paving the way for other digital-content pacts. 8 TiVo In order to compete with digital video recorders distributed by cable companies, TiVo...

McCann's 'Lloyd Webber' feeds the beat of Bollywood.(People & Players)(Andrew Lloyd Webber)(Prasoon Joshi)(McCann Erickson)
May 1, 2006... Byline: Normandy Madden The fusion of marketing and film in recent years has made agency creatives a common sight at Hollywood gatherings, but rarely do they cross the threshold to become famous themselves. Therefore, it comes as no...

Media Morph: Pandora.(Pandora is an online radio service)
May 1, 2006... Byline: abbey klaassen What it is: Pandora is an online radio service that aims to help listeners discover new music. It creates custom stations based on a user's specific music preferences. At Pandora.com, a user enters the name of a...

Is Mick the next Jack Bauer?(American Broadcasting Companies Inc.'s "Let's Rob Mick Jagger")(Brief article)
May 1, 2006... Byline: Anne Marie Kerwin ABC has ordered up a pilot currently billed as "Let's Rob Mick Jagger.'' The comedy is from Rob Burnett, an executive producer of David Letterman's late-night show, and his writing partner Jon Beckerman. The two,...

Toyota hits touch points as it hawks Yaris to youth; MADISON + VINE A case study in connecting with those elusive 18-to-34s.(Saatchi & Saatchi created advertisement for Toyota Motor Corp.)
May 1, 2006... Byline: MARC GRASER Myspace? check. A video game? Check. How about mobisodes? Of course. Like many automakers these days, Toyota Motor Sales USA is embracing branded entertainment as a way to launch a vehicle-in this case the new...

Kraft stands fast behind Gay Games; Nearly all investors reject opposition to sponsorship; company sticks with $25K pledge.
May 1, 2006... Byline: STEPHANIE THOMPSON A shareholder proposal to end Kraft Foods' support of the 2006 Gay Games VII was overwhelmingly rejected by the food company and its investors at its annual stockholders' meeting last week. It's a rare...

TV, outdoor strong for CBS; radio lags.(broadcasting industry)(acquisitions)(broadband explosion)
May 1, 2006... CBS managed to maintain 4% revenue growth despite a lagging radio division in its first full-quarter as a standalone company. TV and outdoor were each up 5% while radio's revenue dropped 6%. The poor comparison was largely due to Howard Stern's...

How to thrive in new world of user-created content: Let go.(Viewpoint)(online advertising)
May 1, 2006... Byline: Scott Donaton Show of hands, please, from those who believe the recent online ads for Chevy Tahoe-which mock the SUV as a planet-destroying gas-guzzler-prove the dangers of allowing (even encouraging) user-created content. Ah, yes,...

Come over for a drink...and a sale.(News)(home clothing parties)(Brief article)
May 1, 2006... Byline: stephanie thompson As a working mom with no free time and a family of four, my trips to clothing stores tend to be of the supermarket-sweep variety. With my watch hands moving ever closer to the moment my husband will call my...

Fashion Hits Home; Tupperware-style parties yield $10B in sales for apparel marketers.(News)
May 1, 2006... Byline: STEPHANIE THOMPSON Tupperware hit the runway last winter as part of designer Cynthia Rowley's spring 2006 show. It was only fair, because fashion is now a major force on the kitchen container company's home-party turf. That's...

THE NEXT NASCAR? Ford, Amp'd, hang on as Professional Bull Riders breaks out of the gate.(News)(Amp'd Mobile)
May 1, 2006... Byline: JEAN HALLIDAY Suburban Detroit's Palace in Auburn Hills is the home of the NBA's Pistons, but on a recent April weekend it was home to what promoters call "the toughest sport on dirt.'' A few dozen top cowboys tried to ride...

R&D vs. ads in battle for bucks; Engineers gaining on admen as corporations stress innovation.
May 1, 2006... Byline: BRADLEY JOHNSON it's the product, stupid. That appears to be the thinking in Corporate America today, with the share of money spent on R&D increasing relative to the amount spent on advertising. Of course, more innovation...

LACOSTE.(sportwear company's marketing strategy)
May 1, 2006... Byline: Jennifer Rooney The spirit of Rene Lacoste is alive and well in Robert Siegel's midtown Manhattan office. Portraits of the famed 1920s French tennis star hang prominently amid images of much more modern embodiments of the Lacoste...

One telemarketer to keep on the line; Voice 1: According to the rules here...uh...there's a possibility we're gonna have to do a strip search. Voice 2: Wow. Voice 1: I don't make the rules, sir. I don't make the rules...(Garfield's AdReview)
May 1, 2006... Byline: Bob Garfield You're at work. The phone rings. The pre-recorded message starts. Or is it a pre-recorded message? It sounds like a conversation, somebody else's conversation, that you've somehow been cross-wired into. Voice...

It's deal or no deal time at CNBC: Net fields Eisner, Deutsch, Cramer; Q&A: Hoffman plan to refocus on business pays off going into upfront.(News)(Interview)
May 1, 2006... Byline: CLAIRE ATKINSON Mark Hoffman has a rep for being a bit of a turnaround artist, which is why he's in his current job as CNBC's president. Mr. Hoffman had spent five years at the NBC Universal cable network, rising to become...

With a full liquor cabinet, Beam makes global push; In wake of acquisition, distiller boosts spending, builds overseas presence.(Beam Global Spirits & Wine)
May 1, 2006... Byline: JEREMY MULLMAN Call it the Beam team. Less than a year after a major acquisition doubled its scale, Fortune Brands' Beam Global Spirits & Wine is mobilizing an enlarged marketing group, consolidating its media buying and...

What they think.(cable television and satellite television)(Brief article)
May 1, 2006... What the Brits think of the U.S. upfront: Chris Williams, TV director, Starcom U.K. "I like the emphasis put on programming in the U.S. We are a bit reactive-we have an eye on upcoming programs but we rely on past performance. We're not...

How MTV plans to triple digital revenue; Hirschhorn charged with changing network's rep for evolving too slowly.(MTV Networks Inc.'s Jason Hirschhorn)
May 1, 2006... Byline: ABBEY KLAASSEN MTV Networks' upfront presentation has always been a star-studded affair, with the network group trotting out stars like Jon Stewart, Mariah Carey and the Black Eyed Peas. But this year, CEO Judy McGrath has decided...

CW puts focus on young adults.(cable television plans)
May 1, 2006... Byline: claire atkinson The Player: The CW (formed from the merger of UPN and WB netlets.) Key Executive: Bill Morningstar, exec VP-media sales The Ratings Game: Season to date (Sept. 19, 2005, to April 23) the CBS-owned UPN is...

One Club's Warlick sees (and fosters) breakout in Chinese ad creativity.(People & Players)(Mary Warlick)(One Club for Art and Copy)
May 1, 2006... Byline: DAN LIPPE When Mary Warlick and the One Club for Art & Copy set out to nurture advertising creativity these days, their mission is as likely to take them to Beijing as Madison Avenue. The club's annual One Show awards events...

Campbell SOUP.(marketing strategy)
May 1, 2006... Byline: Dale Buss Long on simmer, Campbell Soup's brand-revitalization efforts have finally reached a rolling boil. An across-the-board strategy including new products, innovative packaging, bold marketing departures-and even a nifty...

RETHINKING EVERY RULE OF REINVENTION; Four strategies to avoid at all costs.(Point)
May 1, 2006... Byline: Scott Bedbury Treat brands like Nike and Starbucks have transcended the commodity nature of their categories and become global brand leaders. Essential to both brands is a nontraditional view toward marketing, particularly in the...

Call for entries.(Multicultural)
May 1, 2006... The deadline is May 16, 2006 for entries for Advertising Age's eighth-annual Hispanic Creative Advertising Awards. TV, radio, magazine, newspaper, out-of-home, integrated/multimedia, interactive (online ads, Web sites and viral marketing)...

Restraint is the new buzzword.(Viewpoint)(marketing trends)
May 1, 2006... Readers perusing these pages for takeaways they can learn from package-goods marketers will have noted a common theme emerging of late: Less is more. From Anheuser-Busch paring back its media outlays to Hershey lopping off a full 25% of...

Will icons be marched to the back of the line?(Adages)(Parade of Icons)
May 1, 2006... Byline: Ken Wheaton When Adages heard a rumor that the folks responsible for Advertising Week were thinking of making some changes to the Parade of Icons, we didn't know quite what to think. Unlike some of the other folks with whom we...

Digital buildup.(News)(MTV Networks Inc.)(Company overview)(Brief article)
May 1, 2006... Byline: Source: Company data. Broadband: MTV Overdrive, VH1 V Spot, Comedy Central's Motherload, Nickelodeon's TurboNick, MTVU's Uber, available online and for Windows Media Center Gaming: Acquired Gametrailers.com and, most recently,...

Listening in.(top music websites)(Website list)(Brief article)
May 1, 2006... Byline: Source: Nielsen/NetRatings, U.S. Home and Work Top music Web sites by unique visitors in March * Yahoo Music: 24.9 million; average time spent, 35 mins. * AOL Music: 22.6 million; average time spent, 29 mins. * Apple's...

High time for Trump to catch a cab at the curb.(Donald Trump)(Advertising Age's poll of National Broadcasting Company Inc.)(Brief article)
May 1, 2006... It's time for Trump to take a hike. A sound 69% of respondents to Advertising Age's poll say it's time for NBC to give Donald his walking papers. The most popular reasons why include repetitive format, the prevalence of petty interpersonal...

In lieu of 'Lucy,' Yahoo launches Tech; Provides model for future content plays; lines up Verizon, H-P.(News)
May 1, 2006... Byline: ABBEY KLAASSEN Just two months after Yahoo media and entertainment chief Lloyd Braun abandoned his grandiose quest to bring an "I Love Lucy'' moment to the Web, Yahoo is unveiling its first media product under the new content...

Agency Report; New media explosion drives engine as total marketing communications revenue tops $24 billion; Omnicom barely noses out WPP for worldwide lead.(Special Report: Agency Report)(Omnicom Group)
May 1, 2006... Byline: R. CRAIG ENDICOTT And KENNETH WYLIE With advertisers increasingly shifting spending in marketing communications from traditional media to new media forms, it's little wonder growth in marketing services more than doubled that of...

SOCIAL CLIMBERS; Irrational exuberance 2.0? Media moguls risk overpaying for fickle fans of Facebook, MySpace.(News)
May 1, 2006... Byline: MATTHEW CREAMER And ABBEY KLAASSEN Several million fickle teens + dozens of curious advertisers x reams of breathless press - some perverts = $2 billion, please. Before it locked down $25 million in venture capital a couple of...

Take that chance.(Point)(innovations)
May 1, 2006... "Real change, earth-shattering change, stay-up-all-night-worrying change isn't fun. At most companies, it's a huge threat, an opportunity for failure, a chance to see the stock plummet, to watch divisions get axed, to hear customers scream and...

People.(Brief article)
May 1, 2006... Don Romano, 45, to president, Mazda Canada, with responsibility for the car maker's sales, marketing, customer service and parts operations in Canada, from VP- marketing, Mazda North American Operations. He succeeds Mike (Michel) Benchimol, who...

Spotlight.(The World)
May 1, 2006... Byline: laurel wentz Marketer: Pepsi-Cola Agency: Pages BBDO, Santo Domingo, Dominican Republic Latin American star players bring baseball in the sky to their biggest fans [santo domingo, dominican republic] In Pepsi Cola's "Sky...

PSA: 'BAD EXAMPLE'; Work.(The World)
May 1, 2006... The "Bad Example'' PSA print ads by Neogama BBH, Sao Paulo, Brazil, discourage people from smoking by showing how children imitate their parents. The client, Brazil's Association in Defense of Smokers' Health, considers smokers victims of the...

Munn joins BBH for 'brand invention'.(The World)
May 1, 2006... [london] Unilever's former global brand director on Axe/Lynx, Neil Munn, has joined Bartle Bogle Hegarty to launch a "brand invention'' company called Zag. The goal is to create new brands to license or sell to third parties in return for a...

No. 1 Coca-Cola; Ad Age/IAG's Top Spots.(The World)(Brief article)
May 1, 2006... A new spot from Coca-Cola's new "Coke side of life" campaign was the best-liked ad among TV viewers during the past four weeks. Viewers also found two ads for Kellogg's cereal brands, and two spots for Edy's ice cream to be among the most...

AdWatch.(News)
May 1, 2006... Byline: Bradley Johnson TURNSIGNALS U.S. AdMarket employment increased by 11,500 to 1.57 million in February vs. January, tying last June as the best month-on-month gain since 2004 and taking back much of January's loss of 18,100 jobs....

Methodology.(Special Report: Agency Report)(agency rankings)
May 1, 2006... The 62nd annual Advertising Age Agency Report includes five primary agency rankings: The world's top 25 marketing organizations; the leading U.S. and world ad agency "brands;" top media specialist companies, and the largest marketing services...

Quotes.(Point)(Brief article)
May 1, 2006... "It's all brand management. I studied how things get done and what needed to be done. Whether it's soup or detergent or apparel, how a woman chooses or uses a product and how that product evolves to suit the consumer are pretty much the same....

Data Points.(product awareness )(Brief article)
May 1, 2006... 60% The improvement in product awareness and purchasing-decision impact that in-game advertising generates-promising for advertisers seeking to reach the 18-34-year-old male market.

Amazon Top 10 Advertising Books; As of April 24, 2006.(Brief article)
May 1, 2006... 1. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell 2. The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable by Seth Godin 3. The 22 Immutable Laws of Branding by Al Ries and Laura Ries ...

People.(Grey Worldwide appoints Cynthia D'Alessandro)(NBC Universal Television appoints Lee Straus)(Time Inc. appoints Scott Dickey)(Brief article)
May 1, 2006... Cynthia D'Alessandro, 47, to VP-management supervisor, Northlich, Cincinnati, from VP-group management supervisor, Grey Worldwide, New York. Lee Straus, 38, to senior VP-business affairs, NBC Universal Television, Burbank, Calif., from...

CHANGE AGENTS; How three marketing chiefs breathed new life into products, processes and brands.(Point)(Brief article)
May 1, 2006... Can a brand reinvent itself, send a new message, target a new market? Can a company develop a new retail strategy, a new process for reaching customers? Can a product morph into something different and newly alluring-without eroding brand...

Pontiac.(Point)(General Motors)
May 1, 2006... Byline: Dale Buss "Revive Pontiac'' stayed on General Motors' to-do list for decades. Even as its other brands became nondescript and GM's market share tumbled, its executives always believed they could create excitement around Pontiac...

NO REST FOR BRANDS; Why CEOs equate building brands with building business.(Point)(brand-building)
May 1, 2006... Byline: Robert Liodice It's an extraordinary time to be a marketer. In fact, it's hard to recall a period when so many aspects of this business were changing so rapidly and fundamentally. The immense power of technology is the key driver...

People & Players.(Brick Awards)(Brief article)
May 1, 2006... las vegas: Betting on 'Maxim' LG Electronics kicks off Maxim's 100th-issue party with a poolside poker tournament at the Wynn Las Vegas. (From l.) Jon Maron, director of marketing, LG Electronics; actorJay Harrington; Tim Castelli,...

ALIGN MANAGEMENT AS BASIS FOR CHANGE.(Point)(brand-driven business transformation)
May 1, 2006... Byline: Scott Davis In a March letter to shareholders, Chairman Edward S. Lampert marked the one-year anniversary of the Kmart-Sears merger by using General Electric as an example of the kind of reinvention he's shooting for. Good...

DYSON ON ADVERTISING; Q&A: Vacuum mogul says design, public suffer in current climate.(interview)(Interview)
May 1, 2006... Byline: Alice Z. Cuneo Vacuum tycoon James Dyson, inventor of the carpet cleaner that has swept the U.S., recently did advertising battle with rival Hoover in the National Advertising Division of the Better Business Bureaus over which...

Required Reading.(Point)(The World is Flat)(Get a Grip)(Pirate)(Brief article)(Children's review)(Book review)
May 1, 2006... Jerry Dow CMO, senior VP-marketing, Vanguard Car Rental "The World is Flat,'' by Thomas L. Friedman "All the popular kids are reading it. But I did find it thought-provoking. It's good to review something that causes you to think...

Online advertising hits stride on Hispanic sites; Spanish-language ad revenue expected to grow 32% in 2006 as millions more Latinos turn to Web.(Multicultural)
May 1, 2006... Byline: LAUREL WENTZ The hispanic online population and Hispanic Internet advertising are growing faster than the general market, and Hispanic portals and sites are just beginning to get into fast-growing areas like user-generated content,...

Brand reinvention.(News)(Brief article)
May 1, 2006... It doesn't have to be broken before you start working out how it might be fixed-or even completely reinvented. Read about the strategies and tactics used by three marketing chiefs-Pontiac's Mark-Hans Richer, Lacoste's Robert Siegel and Campbell...

HOW THE U.K. BUYS AND SELLS TV; OVER THERE: Year-round model seems simple, but still has its own oddities.(News)(air time)
May 1, 2006... Byline: EMMA HALL [london] The Brits take a more measured approach to the buying and selling of TV time. To begin with, the sales process is spread out across the year, rather than one big push to sell the whole season "upfront'' the...

Exclusively online; Ecoimagining Better DTC Advertising.(Point)(Brief article)
May 1, 2006... Several factors inhibit creativity and innovation in pharmaceutical advertising. So how can pharma put a little more ecoimagination-the driving force behind GE's growth strategy-in its marketing? How can it advance business interests using...

Though ad rules are changing, you still have to be consistent.(Viewpoint)
May 1, 2006... Byline: Rance Crain Could it be that not only is the media landscape undergoing fundamental changes but that the basic rules of advertising are also up for grabs? I was brought up to think that advertising should implant one...

Count the ways: How marketing affects your stock price; CoreBrand builds fund based on brand health.(News)
May 1, 2006... Byline: JACK NEFF Marketers may soon get nostalgic for the days when all they had to do was sell stuff. An emerging consensus would give them credit-and accountability-for much more. CoreBrand-a 15-year-old research firm that sprang...

Advertisers stay out of immigrant debate...for now.(Multicultural)(Hispanic market)
May 1, 2006... Byline: laurel wentz Marketers and agencies are anxiously watching the debate over the fate of an estimated 11 million illegal immigrants-a sizeable part of the 40 million-person Hispanic market. So far, none have spoken out, but the topic...

THE KEY WORD IN A REBIRTH? REMARKABLE.(Point)(reinvention-of brand)
May 1, 2006... Byline: Jenifer Rooney At what point should a marketer decide to stage a reinvention-of brand, marketing process or product? Seth Godin, author of "All Marketers Are Liars,'' "Free Prize Inside'' and "Survival Is Not Enough,'' among...

SPREADING THE WORD (AND FAITH) OF REBIRTH.(Point)(rebranding)
May 1, 2006... Byline: peter arnell As I sit and write thinking about the recently celebrated holidays of Easter and Passover, I almost sacrilegiously wonder if the notion of rebirth extends to inanimate objects or concepts, such as a brand. After all,...

A CINGULAR WASTE; Why AT&T is trashing a cool, young brand-and why that could prove a monumental mistake.(News)
May 1, 2006... Byline: ALICE Z. CUNEO It cost $4 billion to turn it into one of the best known names in the country, a future-forward, dynamic brand with a strong connection to young consumers and a share lead in the wireless marketplace. Yet, in 2007,...

South Beach hotspot: Wal-Mart; Ubiquitous retailer tries 'pop-up' shop in Miami for its Metro 7 collection.(News)
May 1, 2006... Byline: JACK NEFF Up to now, pop-up shops have been a tool of choice for hip, emerging brands and established brands with limited budgets. Now, Wal-Mart, the world's biggest retailer, is giving them a try. Wal-Mart Stores has put a...

How to make the connection...(News)
May 1, 2006... Byline: beth snyder bulik MySpace and Facebook have emerged as the most prominent claimholders in the social-networking scene. But beyond those two giants the social side of the Web is filled with dozens of imitators, wannabes, spinoffs...

Teen-booze flap scares Coors off 'Scary Movie'; Steers clear of sequel; tie-in with earlier film ignited watchdogs' ire.(News)(Coors Brewing Co.)
May 1, 2006... Byline: JEREMY MULLMAN After being scared out of their seats by protests that it was marketing to teens with its appearance in "Scary Movie 3,'' Coors Brewing Co. executives have opted to keep Coors Light out of the movie's just-released...

Marketing the leading lady in Sony movie boom; New ad chief helps turn studio from flop shop in '05 to hit factory in '06.(News)
May 1, 2006... Byline: T. L. STANLEY After a slate of 2005 big-budget bombs in "Stealth,'' "Bewitched'' and "XXX: State of the Union,'' what looks like a marketing-driven turnaround is starting to take shape at Sony Pictures Entertainment, which so far...

Hey, venture capitalists: Invest in my Web 3.0 now!(MediaWorks)
May 1, 2006... Byline: Simon Dumenco Ok, so here's my idea, which I'm pretty sure is the Best New Media Idea Ever in the History of the Universe: Basically, it's a sort of viral mobisodic Wiki MySpace. Sounds awesome already, right? Wait, it gets...

Late news.(Interpublic Group of Cos)
May 1, 2006... Interpublic still mulling merger of FCB, Draft [new york] Interpublic Group of Cos. Chairman-CEO Michael Roth last week confirmed the holding company is still considering a merger of two of its largest units, traditional ad agency FCB and...

From the Editor.(Point)(marry brand heritage with innovation)(Brief article)
May 1, 2006... Byline: Jennifer Rooney Necessity is not the mother of reinvention, as the experts and executives featured in this month's issue of Point will tell you. Business savvy is. That's because truly effective marketing reinvention is not a...

Bayer gets a bit of pie on its face; Out of Site at AdAge.com.(Viewpoint)
May 1, 2006... As seen on Bloomberg.com According to Bloomberg.com's Angela Cullen, Bayer, which specializes in heart disease and indigestion aids, recently cut ties with the International Federation of Competitive Eating, claiming Alka-Seltzer's...

Confused? You will be; A timeline of AT&T history.(News)
May 1, 2006... Byline: Source: Ad Age research 1877: Bell Telephone Co. is formed 1885: The American Telephone & Telegraph Co. is formed 1908: AT&T's first national ad campaign launches: "One System, One Policy, Universal Service.'' 1984:...

Who are these Super Fans?(News)(Burger King chain's customers)(Brief article)
May 1, 2006... Byline: kate macarthur They're young, age 18 to 34 and work blue-collar jobs. They are slightly more male (53%) than female and more than 30% are Hispanic or African-American. They love technology and are prone to be early adopters. ...

BK rebels fall in love with King; As IPO nears, franchisees warm to Crispin's edgy targeting of teens.(News)(target marketing)
May 1, 2006... Byline: KATE MACARTHUR Long live the king. Following a battle royal over a controversial strategy to target its marketing squarely at young, largely male fast-food fanatics with uncomfortably edgy advertising, Burger King's franchisees...

Built to last.(Point)
May 1, 2006... They've got staying power Good brands don't have to expire. They just need to be reintroduced now and then. Here are a few names, with their birthdates, that have withstood the test of time. 1851 Fruit of the Loom 1866 Jack...

Contributing: Scott Bedbury.(Point)(a brand development expert)(Brief article)
May 1, 2006... Scott bedbury Scott Bedbury led two of the most successful brand strategies in the last two decades, Nike's "Just Do It" campaign and Starbucks' reinvention of the coffee category. Mr. Bedbury, a brand development expert, is author of "A New...

Correction.(Point)
May 1, 2006... In "Out of Control" (April 2006), Quicken Loans' repeat and referral sales statistics came from its own internal measurements and standard industry figures and not from JD Power and Associates, which conducts surveys, not actual sales analyses....

Punching out: Crispin and Co. ditch time clock; COMPENSATION: Hot shops take equity stakes in return for their work.(News)(Crispin Porter & Bogusky)(DDB Canada Chairman-Ceo Frank Palmer has set up a company called Zygo)
May 1, 2006... Byline: MATTHEW CREAMER And LISA SANDERS Five or so years ago, Crispin Porter & Bogusky did the unthinkable: It ditched timesheets and stopped tracking the hours spent on its accounts. In their place, it has made a variety of...

Images of the Week; The Andys.(Work)(42nd International Andy Awards)(FCB Kobza Werbeagentur GesmbH.)(Brief article)
May 1, 2006... The Advertising Club hosted the 42nd International Andy Awards last week. Here are some highlights: GRANDY Best of Show GUINNESS "NoitulovE": Abbott Mead Vickers BBDO, London Prize includes $50,000 cash, the Grandy ring and...

Agency Report; New media explosion drives engine as total marketing communications revenue tops $24 billion; Omnicom barely noses out WPP for worldwide lead.(Special Report: Agency Report)
May 1, 2006... Byline: R. CRAIG ENDICOTT And KENNETH WYLIE ***** Correction: Tequila, New York, the marketing-services arm of TBWA Worldwide, was inadvertently left off the marketing-services U.S. rankings (Pages S-14, S-15). It ranks No. 67 in total...

Shop, drop and scroll in mags' online 'malls'.(Interactive)(Hearst Magazines Div.)(Brief article)
May 8, 2006... Byline: nat ives Despite overarching strategies, every publisher is pursuing different avenues for individual titles. Shopping magazines are no exception. In addition to distributing Shop Etc. content on the MSN Lifestyle channel,...

Fleming sinks his teeth into extending reach of Church & Dwight.(Church and Dwight Company Inc.'s Bruce Fleming)(Interview)
May 8, 2006... Byline: JACK NEFF When bruce fleming came to Johnson & Johnson in 1981, it was a $2 billion company with a well-known brand name and a lot of aspirations. A quarter-century later, having just arrived at Church & Dwight Co. as chief...