Advertising Age articles from May 2004

Advertising Age archives from May 2004

People.(The World: Ad Age Global News & Data)(Brief Article)
May 3, 2004... James Cheung to Hong Kong as executive creative director of Omnicom Group's TBWA, Hong Kong, from creative director for Evian at Havas' Euro RSCG in New York. Joseph Siart, 35, to international sales manager for the creative division of...

DE-DEMONIZE THE UPFRONT.(Special Report: TV's Upfront)
May 3, 2004... Byline: ALEC GERSTER Oh my god! It's the upfront again! And with it the annual debate about fixing it, as it apparently keeps people up at night. Well, it has never been that efficient a process and either you will be up all night...

A new combative mood settles over ad agency land.(Viewpoint)
May 3, 2004... Byline: Rance Crain You can tell business is getting better when ad agency guys start getting feisty. Ron Berger, the head man at Euro RSCG MVBMS Partners and the incoming chairman of the American Association of Advertising Agencies,...

Cartoon Coke cans: 'Shark' makes it real; Animated flick cuts deals with tie-in partners.(News)
May 3, 2004... Byline: T.L. STANLEY Brand integration is coming to animation via Dreamworks' hotly anticipated "Shark Tale.'' Several brand partners will be animated into the fish fable, which opens Oct. 1 and stars Will Smith as the voice of the...

The Week; Time Warner will keep AOL, for now.(Briefs)
May 3, 2004... Time Warner Chairman-CEO Richard Parsons, during a conference call with analysts last week, indicated the company was not about to sell America Online, which accounts for around 20% of its overall revenue. When asked about the future of AOL as...

Work.(Multicultural)(Ford Focus (Automobile)'s advertising)(Brief Article)
May 3, 2004... A guy in an elephant costume picks up four friends, one by one, in similar outfits in his Ford Focus. Arriving at the party, where everyone is in formal dress, he realizes that he has misread the invitation: Dress is "elegante,'' not...

As it prepares to: Google local links threaten old media. . .(News)
May 3, 2004... Byline: KRIS OSER and JON FINE The much-anticipated public offering for online powerhouse Google took its first step last week as the Mountainview, Calif. company filed initial papers with the Securities and Exchange Commission. Google, the...

Spotlight.(The World: Ad Age Global News & Data)(Brazil's news weekly Veja, FIAP)(Brief Article)
May 3, 2004... Byline: Claudia Penteado and Laurel Wentz To emphasize that Brazil's leading news weekly Veja presents different sides of an issue to give a comprehensive picture, Almap BBDO did deceptively simple line drawings of the faces of famous,...

Upfront loses traction with autos; Prices push carmakers to look more closely at print, radio and events.(Special Report: TV's Upfront)
May 3, 2004... Byline: JEAN HALLIDAY Automakers have publicly drawn a line in the sand. The marketers are tired of rising rates for diminishing audiences, especially with the auto industry's ongoing pricing pressures and rising incentives on the...

Reality fare tilts power balance; Networks can go from also-ran to contender on strength of one reality hit.(Special Report: TV's Upfront)(reality shows )
May 3, 2004... Byline: RICHARD LINNETT During a recent press luncheon at New York's "21'' Club, NBC entertainment chief Jeff Zucker had a few choice words that may become the iconic statement of the 2004 broadcast TV season along with Donald Trump's...

Upfront bounties deserve closer look; Networks' actual revenue fails to match big gains of annual ad-selling bash.(Special Report: TV's Upfront)
May 3, 2004... Byline: BRADLEY JOHNSON Let's be upfront: TV's advance-sales market does not represent revenue or even firm orders. It measures reservations by advertisers for commercial time next TV season. And this upfront market is a lousy indicator of...

All-star panel reinvents upfront; Closing bell, ratings of commercials, better modeling, calendar year on their wish list.(Special Report: TV's Upfront)(Panel Discussion)
May 3, 2004... TV upfront veteran and Advertising Age Media Maven David Verklin says, "There's only one way to change the market, and that's for the advertisers to get together. The sellers aren't going to change anything. Nor should they.'' This year's...

Saudi prince shows off U.S. portfolio; Kingdom Holding airs ad touting stock in P&G, Pepsi, Time Warner.(News)
May 3, 2004... Byline: JACK NEFF Saudi Arabia's Kingdom Holding Co., chaired by Saudi Prince Alwaleed bin Tulal, wants America to know it owns a substantial chunk of such companies as Procter & Gamble Co., PepsiCo, Citigroup and Time Warner. Not all the...

Wrigley fields new pitch: Gum aids memory, stress; Research backs health position; PR push likely.(News)
May 3, 2004... Byline: JAMES B. ARNDORFER Wm. Wrigley Jr. Co. is hoping to reverse schoolmarms' decades-old admonitions against chewing gum by portraying it as a healthful activity. Faced with a flat market and high earnings targets, Wrigley has...

Telecoms tighter with purse strings; Wild free-spending days give way to campaign offers built on pricing.(Special Report: TV's Upfront)
May 3, 2004... Byline: ALICE Z. CUNEO The battle among telecommunications companies has been a critical fuel keeping the upfront fires burning, last year alone pumping $1 billion into network TV. But that big network buying spree may be ending as the...

Make incentives reflect job done.(Viewpoint)(Brief Article)
May 3, 2004... Incentive compensation for agency management is a good thing for shareholders, just as incentive pay for agencies is a good thing for marketers. The challenge is in putting principle into practice. We are encouraged by actions by holding...

Late News; Red Cell's Daley said to be in talks about role at FCB.
May 3, 2004... [New York] Lee Daley, former co-CEO of WPP Group's Red Cell network, is talking to Foote Cone & Belding about a new senior role. Mr. Daley is believed to be in consideration for a No. 2 spot and possible successor to Brendan Ryan, the agency's...

Marketers jump on 'must-see May'; Angle for a space in 'Friends,' 'Frasier' and 'Practice' finales.(News)
May 3, 2004... Byline: CLAIRE ATKINSON Marketers are calling it "must-see May,'' a month of finale episodes-not only for NBC's "Friends''-but also the network's ''Frasier''; ABC's "The Practice''; and WB's Buffy spinoff "Angel.'' The "Friends''...

Work 5.3.04.(News)(advertisements created by Lyons/Lavey/Nickel/Swift Inc., Venables/Bell and Partners,)(Brief Article)
May 3, 2004... Images of the Week Pfizer Neuroscience touts the American Psychiatric Association's annual meeting in New York, with a Big Apple Rorschach test that features a number of easily recognizable New York landmarks, from independent agency Lyons...

Work: Poltrona Frau.(The World: Ad Age Global News & Data)(Brief Article)
May 3, 2004... Poltrona Frau, a Italian leather furniture marketer, arranges pieces to resemble well-known modern art works in this print campaign by Armando Testa, Milan, running in Italian and international magazines, with billboards to follow in Europe....

'It's the ideas, stupid': Kellogg roars back with out of box ads.(News)
May 3, 2004... Byline: STEPHANIE THOMPSON A sign on the wall in Mark Baynes' office reminds the VP-marketing for Kellogg Co.'s Morning Foods Division what has driven Kellogg's bold return to the No. 1 position in cereal and what is keeping it there:...

Gillette signs Beckham to deal.(The World: Ad Age Global News & Data)(Brief Article)
May 3, 2004... Byline: Rich Thomaselli [Detroit] Gillette Co. is on the verge of signing David Beckham, the world's most famous soccer player, to a multiyear endorsement deal estimated at $30 million to $50 million. A Gillette spokeswoman declined to...

Brady's Bunch.(People & Players)(publishing industry news)
May 3, 2004... Byline: James Brady People's former president was into his fourth day at the new job and Peter Bauer was telling me over lunch at the Four Seasons about this stunning Time Inc. plan to revive Life as a weekend newspaper insert, challenging...

Hopping into a hot sector.(Multicultural)(Brief Article)
May 3, 2004... A host of companies are rolling out Spanish and bilingual properties across the country. Hearst Corp. Strategy: Local English-language dailies develop bilingual cultural weeklies Launches: Conexion by San Antonio Express-News...

ClubMom prepares national rollout; Unilever, Coke, Dodge pair with mother-targeted loyalty program.(News)
May 3, 2004... Byline: STEPHANIE THOMPSON Loyalty program ClubMom will launch nationally this week with the support of major partners including Unilever, Chrysler Group's Dodge unit and Coca-Cola Co., all of whom are banking on the growing membership...

. . . But newspapers fight back with blogs; Advance develops network of sites for neighborhood news.(News)(Web Logs)
May 3, 2004... Byline: JON FINE The next bold attempt at building a business model around blogs-those personalized and idiosyncratic Web logs that litter the Internet-will come from Advance.net, the online arm of Advance Publications' Newhouse...

The Buzz; What we're talking about.(Media Works)(Viacom Inc.)(Brief Article)
May 3, 2004... Byline: Claire Atkinson Mel Karmazin, Viacom's president-chief operating officer, is known as a straight shooter. But even so, it was surprising to find him on the morning of April 27 discussing anal sex in front of a breakfast audience...

Baxter leads way on Sony convergence; Cross-marketing becomes key as marketer's target audience grows.(News)
May 3, 2004... Byline: BETH SNYDER BULIK Talk about a field of play. Sony Corp. of America manufactures and markets wares that range from feature films, TV shows, and musical artist recordings to the physical boxes on which people watch or listen,...

The Biz: Slim budget film courts controversy.(Media Works)(Marketing of the film "A Day Without a Mexican" made by Mexican filmmaker Sergio Arau)
May 3, 2004... Byline: T.L. STANLEY When you're launching around the time of expected uber-blockbusters such as Universal Studio's "Van Helsing'' and Warner Bros.' "Troy,'' you might have to play the controversy card. At least, that's the thinking...

Nielsen to measure sports sponsorship; Scorecard values exposure via signage, audio mentions, broadcast promos in TV games.(News)(Nielsen Sports to launch Sponsorship Scorecard service)
May 3, 2004... Byline: RICH THOMASELLI Nielsen Sports, a division of New York-based Nielsen Media Research, is launching a service that, for the first time, will measure the value of a marketer's televised sports sponsorship. "Sponsorship Scorecard''...

Culture clash thwarts shops from enjoying China's boom; Local marketers' business easy to win, hard to keep.(News)(advertising industry)
May 3, 2004... Byline: NORMANDY MADDEN [Shanghai, China] Global agency networks are eager to expand their client base in mainland China, the world's fastest-growing ad market, but real growth will depend on winning new business from fickle Chinese...

Adidas mines possibilities with Web effort; Ali spot snags 5 mil views from key demographic.(Interactive)
May 3, 2004... Byline: KRIS OSER As Adidas' "Impossible Is Nothing'' TV ad provoked praise and criticism, the online portion of the fantasy bout between Muhammad Ali and his daughter, Laila, was quietly becoming a knockout success for the sneaker maker....

A-B waters down price to parry Miller; Brewers prep for summer battle.(News)(Anheuser-Busch Companies)
May 3, 2004... Byline: JAMES B. ARNDORFER The king of beers is going cut-rate. As it continues to feel pressure from archrival SABMiller, category leader Anheuser-Busch Cos. is extending its marketing battle to a new front: price. A-B, which...

Snapple effort finds women as they browse; Behavioral targeting tool tracked iVillage surfers.(News)
May 3, 2004... Byline: KRIS OSER Snapple Beverage Corp. has leveraged a new online technology to achieve brand-awareness results that are off the charts. The campaign, for a product called Snapple-a-Day, ran on women's interest site iVillage.com. The...

Sitcoms: TV doesn't know whether to laugh or cry; `Delicate art form' ails in new era of reality TV, but some insist on revival.(Special Report: TV's Upfront)
May 3, 2004... Byline: T.L. STANLEY It's a scenario that plays itself out dozens of times on any given night during network TV sitcoms. It goes like this: setup, setup, joke, laugh. Then, on the really elaborate goofs, it's setup, setup, joke, laugh,...

Mixes up new, 'old' media: GM vows to 'disrupt' its image.(News)
May 3, 2004... Byline: JEAN HALLIDAY General Motors Corp., which spent $2.4 billion in measured media in 2003, vows to get more aggressive with newer marketing tactics and traditional advertising as it continues on its bumpy road to redemption. "Most...

'Time' takes its red border to the street; Offbeat tactics create talk value.(News)
May 3, 2004... Byline: CLAIRE ATKINSON Time Inc.'s flagship title Time is getting ready to unveil a new marketing campaign created by its agency, Publicis Groupe's Fallon, New York. But instead of a traditional print campaign, the magazine's trademark...

Rejuvenated Xerox doubles its investment in the brand; Company plans to plow profits into advertising.(News)
May 3, 2004... Byline: BETH SNYDER BULIK The boom of the late '90s meant little to a misaligned Xerox, but now the document-management company has emerged from a tough turnaround led by a determined CEO who plans to reinvest in the brand by spending more...

Garfield's AdReview; Babes make you forget you can buy Revlon, eggs in same store.(News)
May 3, 2004... Byline: Bob Garfield The Advertising Age story about the new Revlon campaign sounded truly promising, especially the description of "separate spokesmodel executions.'' Now that's a reality gimmick we hadn't thought of. Lethal...

The Player: Stamminger invokes heritage to revive Adidas sales in U.S.(People & Players)
May 3, 2004... Byline: RICH THOMASELLI Erich Stamminger realizes that everything happens in steps, which is fitting for someone who oversees the global marketing efforts for the world's No. 2 sneaker and apparel company. So before Adidas-Salomon can...

People.(News)(Brief Article)
May 3, 2004... Alon Shoval, 41, to exec VP-creative director, Interpublic Group of Cos.' Hill Holliday Connors Cospmopulos, New York, from executive creative director, Price McNabb, Charlotte, N.C. Anita Anderson to VP-account director, Doner, Newport...

Another challenge: AstraZeneca slams TV upfront.(News)
May 3, 2004... Byline: RICH THOMASELLI Dire warnings that it won't knuckle under to TV upfront price hikes are coming from drug giant AstraZeneca, which spent more than $100 million on network TV advertising last year. But while it and pharmaceutical...

WPP and Omnicom record increases for first quarter; Havas revenue declined 11%; all bullish on '04.(News)
May 3, 2004... Byline: MERCEDES M. CARDONA Agency holding companies, including lagging Havas, are all bullish about 2004 after reporting healthy first-quarter numbers, but they are still troubled by weakness in Europe and in the U.S. dollar. WPP...

Sports may be a metaphor for life but not for marketing.(Viewpoint)
May 3, 2004... Byline: Scott Donaton A friend and colleague, a fan of the game of baseball but one with shifting team loyalties-which he justifies based on having only recently discovered that he likes the sport-asked me to explain how I can remain a fan...

Spots: Cars.com.(News)(Brief Article)
May 3, 2004... Cars.com, an online site for buying and selling cars, breaks its first national advertising campaign today. The humorous spots, which run with the tag "Find the right car for you,'' portray shoppers finding vehicles. Cars.com is spending $10.6...

No-guesswork ratings: U.K. media buyers pay per viewer.(News)
May 3, 2004... Byline: EMMA HALL While debate over commercial ratings rages in the U.S., (see Upfront Panel, P. S-2), U.K. buyers are enjoying a system that takes the guesswork out and ensures advertisers only pay for viewers they reach. Marketers in...

Cable gold rush could be a crawl; Mighty predictions, but sales may prove softer for cable upfront.(Special Report: TV's Upfront)
May 3, 2004... Byline: RICHARD LINNETT The start of the cable upfront market last year was preceded by reams of speculation in the press that big money would move fast from broadcast TV into cable. An early $250 million deal between Omnicom Group's OMD...

NUDG comes to naught after first and only meeting; No consensus on upfront reform.(News)
May 3, 2004... Byline: CLAIRE ATKINSON It appears the industry is in for more late nights spent haggling over cold pizza. Participants at last week's historic meeting between TV networks, media agencies and clients to discuss changes to the broadcast...

Spots: Chiclets.(News)(Brief Article)
May 3, 2004... Cadbury Adams USA tells teens it's cool to "Party Like a Square'' in TV, print, alternative media and interactive campaign for Chiclets gum breaking today (see related story, P. 6). The campaign, which also will feature marketing events in 10...

Adages; Marketing 101: Turn to the classics.(News)(Eighth Day Books)
May 3, 2004... Byline: Ken Wheaton What to do if you're an independent book store in a college town with two Barnes & Nobles and two Borders squatting in your territory? How do you grab the attention of those crazy college kids, get them off of...

CMOs UNDER FIRE; They get 23 months to get the job done before being shown the exit.(News)(Chief marketing officer)
May 3, 2004... Byline: MERCEDES M. CARDONA Chief marketing officer is a hot title to have but a hot seat to hold. The average CMO lasts less than two years in the job, according to a new study, half the tenure of the CEOs to whom they report. The...

Print sees hope in Hispanics; Tribune, Hearst, others tapping into only market seeing substantial growth.(Multicultural)
May 3, 2004... Byline: LAUREL WENTZ The thriving Hispanic market is exploding with print launches as rival newspaper groups develop national strategies to take advantage of the only real growth in their market. At the semiannual conference of the...

Sever the ties that bind brands; To truly transform, marketers must start from the inside, cast off their `anchors'.(Viewpoint)
May 3, 2004... Byline: ALLEN P. ADAMSON While I myself haven't watched "Queer Eye for the Straight Guy'' or "Extreme Makeover'' (really, I haven't), I am keenly aware of what makes these shows so popular. Indulgence in some innocent voyeurism, yes. But...

Temerlin to defend: Subaru revs up agencies with $150 mil review; Contenders could include DDB, Dentsu, GSD&M.(News)
May 3, 2004... Byline: JEAN HALLIDAY AND HILLARY CHURA Subaru of America's search for a fresh marketing approach has opened up a rare and coveted opportunity for agencies: a crack at a plum, $150 million automotive account. A spokeswoman for Subaru,...

Cadbury shakes up beverage biz; Gier scrutinizes total marketing.(News)
May 3, 2004... Byline: KATE MACARTHUR Cadbury Schweppes' Americas Beverages unit meetings with agencies last week for its lead 7UP brand is only the beginning of a complete overhaul of the unit's marketing strategies. With about six weeks under his...

Cultural plate getting crowded; Univision competition learns they have to be creative to win viewers.(Special Report: TV's Upfront)
May 3, 2004... Byline: LAUREL WENTZ The multicultural upfront TV calendar, dominated by the Spanish-language networks of Univision Communications and NBC-owned Telemundo, is crowding up this year. Viacom's Black Entertainment Television basic-cable...

Cosmetics legend Lauder dies; Founded beauty empire, started gift marketing.(News)(Obituary)
May 3, 2004... Byline: STEPHANIE THOMPSON Beauty marketing innovator Estee Lauder, the pioneer of cosmetics sampling and gifts-with-purchase, died April 24 at her Manhattan home. She was 97. Ms. Lauder, born in Queens, New York, started the now $5.12...

Syndie aims to ax `default' status; Syndicators claiming 20,000 GRP boost in key 18-49 demographic.(Special Report: TV's Upfront)(Syndicated Network Television Association, Gross Rating Point )
May 3, 2004... Byline: DAISY WHITNEY With a lineup that includes perennial performers, classic sitcoms and a few fresh shows generating early buzz, syndication programmers feel confident about the coming upfront. Syndicators believe they're justified...

Doritos googles up unlikely spokesman.(The World: Ad Age Global News & Data)(Brief Article)
May 3, 2004... Byline: Normandy Madden [Singapore] A spontaneous Web search led Doritos to an unlikely, unlucky hero in the Croatian countryside for its promotion aimed at Australian teens. A humorous spot for Smith's Snackfood Co., an Australian food...

Cannes adds radio to award category.(The World: Ad Age Global News & Data)(Brief Article)
May 3, 2004... Byline: Laurel Wentz [New York] The Cannes Lions International Advertising Festival is adding a new category, covering radio, to the awards competition held annually in the south of France. Radio Lions join other categories added in recent...

`WSJ' launches ads in Asia and Europe.(The World: Ad Age Global News & Data)(Brief Article)
May 3, 2004... Byline: Jon Fine [New York] Dow Jones & Co.'s Wall Street Journal Europe and Asian Wall Street Journal launch a TV and print campaign this week with the tagline "Is your business news as global as you are?'' by Dow Jones' agency Trahan...

FYI ...(The World: Ad Age Global News & Data)(Bosch)(MediaCom)(Brief Article)
May 3, 2004... Bosch, the German marketer of household appliances, named WPP Group's J. Walter Thompson, Frankfurt, as its first global ad agency. The budget was not disclosed. JWT pitched against WPP's Ogilvy & Mather and Publicis Groupe's Saatchi & Saatchi....

AdWatch.(News)(Brief Article)
May 3, 2004... Byline: Mercedes M. Cardona Turn Signals After a sharp drop in February and March, the Conference Board's Consumer Confidence Index came back up in April, as the job market appeared to gain strength. Consumers who had appeared to be...

Ad Age/IAG's Top Spots; #1: Domino's.(News)(Brief Article)
May 3, 2004... Five of this week's Top 10 most-recalled spots are in the fast food category, including the top-ranked Domino's spot, promoting its Philly Cheese Steak Pizza. Others ads cutting through the restaurant clutter were Wendy's, Taco Bell and Burger...

Voted & Quoted; 63% ...of AdAge.com online participants think that consumers may very well revolt against relentless advertising. The remaining 37% believe that while Americans may not like the heightened presence of advertising in their lives, they are unlikely to object.(Viewpoint)(Brief Article)
May 3, 2004... "They are already revolting. It's called TiVo." -Margareta Casanave/CMO, Leadership Mentoring Network/Mount Holyoke College/South Hadley, Mass. "Consumers already revolt every day by not spending their money on products that are pushed...

People & Players.
May 3, 2004... New York Bank of America helps the Apollo Theater celebrate its 70th with "Apollo at 70: A Hot Night in Harlem." (From l.) Jonelle Procope, president-CEO, Apollo Theater Foundation; Quincy Jones, recipient of the Bank of America Award for...

Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(Media Works)(Brief Article)
May 3, 2004... 9 Celebrities invade D.C. The annual White House Correspondents' Association Dinner had MSNBC crowing that it was bringing Bill Rancic, winner of "The Apprentice." Though People bringing the Olsen twins meant he faced tougher competition than...

Cadbury reshuffles.(News; appointments)(Brief Article)
May 3, 2004... Byline: Kate MacArthur Jim Trebilcock, Dr Pepper/7UP senior VP-consumer marketing, will add responsibilities for carbonated soft-drink brands, including Dr Pepper 7UP and flavor brands. Holly Mensch, VP-marketing and innovation-7UP and...

On TV's upfront market:.(Special Report: TV's Upfront)(Discovery)(Brief Article)
May 3, 2004... "Advertiser unhappiness and anger" Carat's David Verklin "It works for both parties" Discovery's Joe Abruzzese "Upfront seems like it's a pretty effective event" CIBC's Michael Gallant

On The upfront process:.(Special Report: TV's Upfront)(Brief Article)
May 3, 2004... "It's a good process" Carat's Verklin "We both lose" MPG's Bill McOwen "Need to make sure resources are being placed efficiently" Ford's Mark Kaline "The process may be a bit bizarre [but] tends to work for both...

On media audits and rating commercials:.(Special Report: TV's Upfront)(Brief Article)
May 3, 2004... "It can be both lucrative and risky for the distributor of those commercials" WB's Teicher "Why not find out which commercial delivers the most impact?" Discovery's Abruzzese "We're talking about commoditizing commercials"...

On cable TV:.(Special Report: TV's Upfront)
May 3, 2004... "You're going to see a shift into cable" Carat's Verklin "These [cable] companies are all going to be very happy" CIBC's Gallant

On what lies ahead:.(Special Report: TV's Upfront)
May 3, 2004... "There will be a tide change at some point in time" Ford's Kaline "Fear does seem to drive the upfront" CIBC's Gallant "Frustration level probably [at] a fever pitch on client and agency side" WB's Teicher

Fall start? Now season's 52 weeks; Once locked-in TV cycle gives way to advertiser-driven bids by Fox, NBC.(Special Report: TV's Upfront)
May 3, 2004... Byline: GREG LINDSAY For every new show this year, it seems, there will be a season. A time for NBC to air the Olympics, and Fox the World Series. A time for "The O.C.'' and its siblings in midsummer and an entire new season of...

People.(The World: Ad Age Global News & Data)(Brief Article)
May 10, 2004... Simon Turner, 50, to the new post of exec VP-global client leader, at WPP Group's Wunderman, New York, from marketing director, Mars. Paul Carothers was elected president, World Federation of Advertisers, Brussels, Belgium. He succeeds Rolf...

Audit Bureau of Circulations: Newspaper-industry slide worsens; But 'USA Today,' 'WSJ' and 'New York Post' buck trend with large six-month gains.(Data Center)
May 10, 2004... Byline: JON FINE There's good news at the top of the chart for newspapers, as the two largest newspapers saw circulation spike significantly and four of the top five notched gains. For the industry at large, though, it was another...

Spots: Coors.(News)(Coors Brewing Co. spot created by Bromley Communications)(Brief Article)
May 10, 2004... In the spirit of Budweiser's "Whassup'' spots, young Latino males toss around the word "guey'' (pronounced "gway''), Mexican slang meaning "dude,'' in a spot for Coors Brewing Co. The spot from Bromley Communications, San Antonio, will run on...

Work: Carlsberg.(The World: Ad Age Global News & Data)(Saatchi & Saatchi, London ad for Carlsberg Export beer)(Brief Article)
May 10, 2004... Danes conspire to arrest truck drivers to halt the exodus of Carlsberg Export beer in this Saatchi & Saatchi, London, spot with the tagline "So good, the Danes hate to see it leave.'' A cashier gives Carlsberg truck drivers a toy, stuffed with...

'It's a different game'.(News)
May 10, 2004... Byline: WHITEY FORD as told to RICH THOMASELLI My first reaction was: money. They're just thinking of more ways of making money. That's why I'm not surprised. This is what baseball has become. But don't get me wrong, I don't begrudge it....

Voted & Quoted; ... of AdAge.com voters think automakers can hold firm to their plan to resist TV upfront price increases. The remaining 42% of respondents think the automakers will be the less powerful force in this battle of wills.(Viewpoint)(Brief Article)
May 10, 2004... "If automakers need a little brand awareness, they should refrain from TV spots for the entire year. If they need brand awareness, then they should selectively choose their buy. Mazda did this very effectively a couple of years ago by buying...

Branded entertainment, marketing tradition tussle; Purina supplies case study with scuttled TV deal.(News)
May 10, 2004... Byline: KATE MACARTHUR Branded entertainment is still an experimental platform and can be tricky to pull off, let alone get buy-in from marketing management. Despite the progress that Madison Avenue and Hollywood are making in...

Soft-drink makers lighten up on sugar; Pepsi, Coke offerings cater to low-carb trend.(News)
May 10, 2004... Byline: KATE MACARTHUR With health and wellness awareness in full swing, less means more for soft-drink marketers. That's the trend driving new beverage brands introduced at the Food Marketing Institute's annual confab in Chicago last...

Dailey shuffles execs, strives for national rep.(News)(Dailey and Associates)
May 10, 2004... Byline: ALICE Z. CUNEO Interpublic Group of Cos.' Dailey & Associates is reorganizing management to boost new business as it aims to break out of midsize shop status. Cliff Einstein, a founder of Dailey in 1968 and well known in...

The Buzz; What we're talking about.(Media Works)(Brief Article)
May 10, 2004... Byline: Jon Fine AS FAR AS self-congratulatory media rites go, the National Magazine Awards loses to the White House Correspondents Dinner in one crucial category: You're not likely to see an unaccompanied Deputy Secretary of Defense Paul...