Advertising Age articles from May 2003

Advertising Age archives from May 2003

The Ad Market.(News)(marketing news, forecasts)(Brief Article)
May 5, 2003... Byline: Bradley Johnson Turn Signals Down but not out: U.S. measured ad spending declined 3.3% in February, marking the first year-over-year decline since the ad market began recovering in May 2002. A drop was expected; February 2002...

Ad Age/IAG's Top Spots; #1: Pier 1 Imports.(News)(top ten advertisements)(Brief Article)
May 5, 2003... This week's Top 10 is chock-full of entertainment and sports endorsers, including No. 1 Pier 1's Kirstie Alley. Seasonal spots for Miracle-Gro and Thompson's and a new installment from Axe also rank among the most-recalled. See the top spot at...

Voted & Quoted; 86% ...of readers who voted in the AdAge.com poll say that a cable channel solely dedicated to reality TV shows would be a success. Just 16% of voters expect that it would fail.(Viewpoint)(Brief Article)
May 5, 2003... "There already is one. It's called TLC, and yes, it's hugely successful with viewers." Susan Clemens Senior account executive/Comcast/Hartford, Conn. "The reality show phase will pass (soon, hopefully) as have other trends like...

People & Players.
May 5, 2003... Cincinnati Procter & Gamble Co. alumni returned to the fold April 25-27 as part of their first reunion in three years. They toured headquarters, got a chance to schmooze with Chairman-CEO A.G. Lafley and picked up tips on marketing, leadership...

Heat Index; WEEKLY RATING (0-10) OF SIZZLE & FIZZLE.(Media Works)(includes news from Meredith Corp., Martha Stewart Living, and others)(Brief Article)
May 5, 2003... 8 Meredith Thanks to a strong ad performance at its flagship titles, the Des Moines publishing firm focused on home and family turned in a stronger-than-expected first quarter, with revenue up 9% to $278.2 million. 6 Len Forman New York...

McInternet test expanded in Brazil.(The World: Ad Age Global News & Data)(McDonald's Brazil extends marketing agreement with AOL Latin America)(Brief Article)
May 5, 2003... Byline: Kate MacArthur [Sao Paulo, Brazil] McDonald's Brazil is expanding its two-year-old McInternet test in a five-year marketing agreement with AOL Latin America. Started with 51 units in 2001, under the new $20 million pact AOL Brazil...

Henkel seeks new Diadermine agency.(new advertising agency sought for facial cosmetice)(Brief Article)
May 5, 2003... Byline: Dagmar Mussey [Duesseldorf, Germany] Henkel is believed to be seeking a new agency for the $25 million account for facial cosmetic Diadermine, due to a conflict with Johnson & Johnson's Neutrogena as both brands, handled by Omnicom...

La Caixa ads use reality show players.(Spanish bank uses finalists from talent show to star in ad campaign)(Brief Article)
May 5, 2003... Byline: Ivan Castano [Madrid, Spain]As reality programming and talent shows continue to sweep the globe, Spanish bank La Caixa has chosen the three finalists from hot talent show ``Operacion Triunfo'' [ ``Operation Triumph''] to star in a...

FYI ...(The World: Ad Age Global News & Data)(includes multiple news briefs)(Brief Article)
May 5, 2003... Byline: Edited by Laurel Wentz Tractor, Brussels, did a management buyout of the creative shop from Interpublic Group of Cos.'s Draft. The agency's clients include Fortis Bank and the European Copper Institute.... Walt Disney Co. will...

People.(The World: Ad Age Global News & Data)(includes multiple personnel briefs)(Brief Article)
May 5, 2003... Malcolm Poynton, 37, to creative director of WPP Group's Ogilvy & Mather Worldwide, London, from executive creative director at Publicis Groupe's Saatchi & Saatchi, Sydney. He succeeds Steve Dunn, who left Ogilvy in September 2002. David Nobay...

Delta takes low-key ad approach to low-cost carrier; Song entry elicits nary a whisper from rivals JetBlue, Southwest.(News)
May 5, 2003... Byline: RICH THOMASELLI Rivals of song, Delta Air Lines' entry into the burgeoning low-cost airline category, are unworried by the new competition. JetBlue-Song's main rival-as well as other low-cost carriers like Southwest Airlines...

Garfield's AdReview: Sears at peace being Sears, but still fails to set itself apart.(News)
May 5, 2003... Byline: Bob Garfield Poor Sears. They've tried being softer. They've tried being harder. They've tried being house-branded. They've tried being national-branded. They've tried being funny. They've tried agency-swapping. They've tried...

Holding on to viewers: CNN, Fox, MSNBC vie to stand out in upfront.(News)(cable news networks hope to retain wartime ratings)
May 5, 2003... Byline: RICHARD LINNETT With the upfront ad sales market set to kick off next week and news of the Iraq war on the wane, the cable news channels are jockeying to position their wares in the most favorable light for advertisers. While...

Don't cry for Bates, Cordiant; pruning can be a good thing.(Viewpoint)(future of Cordiant Communications is questioned)(Column)
May 5, 2003... Byline: Scott Donaton Having grown up mostly in Brooklyn, I know very little of gardening. But from what I understand of the benefits of pruning, the removal of dead leaves and branches allows more sunlight and air to reach, and nourish,...

The Buzz; What we're talking about.(Media Works)(Burger King will team with Paramount Pictures, Nickelodeon for 'Rugrats Go Wild' promotion)(Brief Article)
May 5, 2003... Byline: Wayne Friedman Call it surround smell technology. Smells of feet, fish, and strawberries will be in the air in theaters this summer thanks to Burger King's unusual scratch-and-sniff promotion called ``Odorama'' for Viacom's...

Packaging is the capper; Innovative containers and dispensing solutions grow as share `tiebreakers'.(Package Goods)
May 5, 2003... Byline: KATE FITZGERALD Revolution is afoot in consumer-product packaging, as marketers see it as having a growing influence on purchase decisions amid ongoing media fragmentation. ``Not long ago, the package was merely the product's...

Kellogg makes its brands `personal'; Immediacy strategy stretches across Web, packaging, promotion.(Package Goods)
May 5, 2003... Byline: STEPHANIE THOMPSON Linking packaging, product changes and promotions together with advertising is hardly novel. But Kellogg Co. recently developed a series of ``immediacy'' efforts for some of its breakfast brands that take to new...

THE TALK OF THE AISLES.(Package Goods)(Food Marketing Institute convention)(Brief Article)
May 5, 2003... Byline: Jack Neff Radio frequency identification chips are generating their own buzz as the packaging industry approaches this week's Food Marketing Institute convention. RFID chips, which are being considered for product packaging, can...

P&G sketches way to revive design; Viral marketing star having an effect.(Package Goods)
May 5, 2003... Byline: JACK NEFF Aside from the blaring-orange Tide bull's-eye and a handful of other logos etched indelibly in the popular consciousness, Procter & Gamble Co.'s design efforts historically have been fairly forgettable. But...

Battle brews over Texas tax; Vote near; industry fears 10% toll.(News)
May 5, 2003... Byline: IRA TEINOWITZ The Texas State Senate votes this week on a constitutional amendment that could bring the nation's biggest ad tax since Florida's historic 1987 levy. All 31 Lone Star State senators are co-sponsors of a plan...

Omnicom posts flat profits, sees '03 industry rebound; Keeps staff up in anticipation of new business.(Omnicom Group)
May 5, 2003... Byline: BRADLEY JOHNSON The strongest and biggest agency company is positioning itself for a modest 2003 industry rebound. Omnicom Group, posting higher first-quarter revenue but flat profits, expects a healthy TV upfront market, an upturn...

Late News; Saab campaign unveils 'state of independence'.(Saab Cars USA; presents other news items)
May 5, 2003... [norcross, ga.] Saab Cars USA breaks its first U.S. brand campaign in two years on national broadcast and cable TV May 5 and introduces a new tagline: ``Welcome to the state of independence.'' Interpublic Group of Cos.' Lowe, New York, handles....

Spots: Kellogg's.(launches TV ad for Special K Red Berries cereal)(Brief Article)
May 5, 2003... Kellogg Co. aims to drive the booming success of its Special K Red Berries cereal even further with the launch today of a national TV effort showing how the product fits with women's quests for personal improvement. Publicis Groupe's Leo...

Strategy shift: A&E focuses on entertainment.(A&E Network to launch marketing campaign)
May 5, 2003... Byline: WAYNE FRIEDMAN Heading back to its roots, A&E Network will attempt to revive itself as a lighter arts-and-entertainment network. Since last fall, the 20-year-old cable network has experienced a 10% to 15% decline in ratings and...

Ad Review: Reno-Depot tells wrong story.(The World: Ad Age Global News & Data)(ads for hardware superstore funny but not inviting enough)(Brief Article)
May 5, 2003... Byline: Bob Garfield Somebody went to a whole lot of trouble to rig up some amazing fake power tools for this series from Reno-Depot, the Quebec hardware superstore that isn't Home Depot. One spot from Diesel, Montreal, features a...

Agencies fall short at selling where it counts: to clients.(Viewpoint)
May 5, 2003... Byline: Rance Crain I've always held the view that the creative department was the only part of an advertising agency that doesn't believe in selling. Now I learn that the rest of the agency isn't very good at it, either. We all know...

Online Hispanic coupon network flourishes.(News)(Brief Article)
May 5, 2003... Byline: ELIZABETH BOSTON Less than a year after its launch, Spanish-language coupon network Cupones y Muestras is about to double its reach. Launched last fall by eclip.com, a Santa Monica, Calif., general-coupon site, Cupones y...

Fox revenue in upfront expected to swell 16; But NBC still leads pack, despite drop in ratings.(News)
May 5, 2003... Byline: WAYNE FRIEDMAN With the broadcast prime-time upfront poised to hit $8.65 billion, the largest revenue gains will be reaped by News Corp.'s Fox. According to an informal Advertising Age survey of media buyers and sellers, Fox's...

Work: Marmite.(The World: Ad Age Global News & Data)(Brief Article)
May 5, 2003... BMP plays on the strong feelings aroused by Unilever Bestfoods' Marmite-British consumers find the yeasty, salty spread either revolting or addictive-with a print campaign using a Marmite sandwich to create a smile and a frown on two sandwich...

Sports, beyond soccer; Baseball, boxing cater to thriving Hispanic fanbases.(Multicultural)
May 5, 2003... Byline: RICH THOMASELLI When General Electric Co.'s NBC brought professional boxing back to the network for the first time in 11 years on May 3, it did so with an eye on the fastest-growing population segment in the country. The...

Cordiant pays price as Publicis wins; Allied Domecq set to land at French group while suitors circle Bates' troubled parent.(News)(Cordiant Communications)
May 5, 2003... Byline: CLAIRE ATKINSON and LAUREL WENTZ Publicis Groupe is circling the assets of Cordiant Communications. Not only does it look certain to pick up Allied Domecq, which exited Cordiant last week, but it is also eyeing a handful of the...

Replacing 'stampede': BBH names global minder for Levi's biz.(News)(Bartle Bogle Hegarty promotes Derek Robson)
May 5, 2003... Byline: EMMA HALL and ALICE Z. CUNEO Levi's president-CEO Phil Marineau, who panned one of Bartle Bogle Hegarty's spots just last month, this week gave the agency a vote of confidence. But BBH is taking no chances, appointing a global...

The Biz: Women's titles seek more Ellies.(Media Works)(National Magazine Awards)
May 5, 2003... Byline: JON FINE On May 7, the glitterati of the magazine world will once again gather in the ballroom of New York's grand old Waldorf Astoria to witness this year's National Magazine Awards ceremony. Yet beneath the backslapping a...

Rx ads mired in '50s tactics; In rush to build top-of-mind awareness, creative overlooks building brand values.(Viewpoint)(pharmaceutical advertising)
May 5, 2003... Byline: JAY WOFFINGTON All marketers have felt the influence of pharmaceutical advertising over the past six years, as once-flaccid prescription drug names have evolved into late-night TV catchphrases. Only advertising could cement...

Retailers thwart food-price hikes; Wal-Mart won't accept the rises; consumers turn to private label.(News)
May 5, 2003... Byline: STEPHANIE THOMPSON Recent price increases in a number of categories should be helping to bolster profit-pressed food companies. But industry executives said Wal-Mart Stores' refusal to accept price increases and the growth of...

Brady's Bunch.(People & Players)
May 5, 2003... Byline: James Brady Of course we'll all want one of the very first copies (it's out June 9) of Hillary's book, but do we look under biography or fiction? St. Jude's Children's Hospital pulled together a team to help take the Memphis...

People.(People & Players)(appointments, various companies)
May 5, 2003... Phillip H. Geier Jr. to board of directors, Intermedia Advertising Group, New York. Mr. Geier is former chairman-CEO of Interpublic Group of Cos. Patrick Benson, 29, to VP-associate interactive media director, Interpublic's Deutsch, New...

GM seeks 'redemption' with quality effort.(News)(corporate ad campaign)
May 5, 2003... Byline: JEAN HALLIDAY General Motors Corp. is planning a corporate ad campaign to change consumer perception of its vehicle quality, a project internally dubbed the ``road to redemption.'' It's not known how much GM might put behind...

Work 5.5.03.(Work)
May 5, 2003... Images of the week Three images from SCHADLER KRAMER GROUP ADVERTISING, Las Vegas, advise visitors to ``Come Play'' at the Studio 54 nightclub in the MGM GRAND HOTEL & CASINO in Vegas. Art directors: Clay James, Joel Kuntz. Creative...

MLB team move: San Juan still underdog in play for Expos.(Multicultural)(San Juan, Puerto Rico, vies for baseball franchise)(Brief Article)
May 5, 2003... Beisbol en Puerto Rico? While San Juan appears to be the longest of long shots to land the Montreal Expos franchise when it is expected to be relocated next year, Major League Baseball officials are nonetheless keeping an eye on what...

Papers brace for continued torpor in '03; Cash-cow classifieds still sluggish.(News)
May 5, 2003... Byline: JON FINE [Seattle] As newspaper executives gathered here last week for the Newspaper Association of America's annual conference, they expressed relief the war in Iraq was over mixed with renewed economic concerns. Attendance...

The Week; Toyota agency hires GM exec.(Briefs)(Kurt Ritter appointed at Saatchi & Saatchi)
May 5, 2003... In a coup, Publicis Groupe's Saatchi & Saatchi hired Kurt Ritter from General Motors Corp. as CEO of its Torrance, Calif., office to manage the team for its Toyota Motor Sales USA account. Mr. Ritter will play a major role in the agency's...

Stengel plans first field trip to Cannes; Creative quest runs counter to company image.(News)(Jim Stengel, Procter & Gamble Co.)
May 5, 2003... Byline: JACK NEFF Jim Stengel is going where no Procter & Gamble Co. top marketing officer has gone before-Cannes. Strange territory indeed for a company associated with plodding demonstration-and-comparison ads rather than...

The Player: 'Idea' man Souder breathes new life into Riney legacy; Will stay true to approach, build on shop's talent.(People & Players)(Kirk Souder appointed president of Publicis & Hal Riney)
May 5, 2003... Byline: ALICE Z. CUNEO Kirk Souder, the former partner and founder of Los Angeles shop Ground Zero, wants to make one thing perfectly clear: He is not the new Hal Riney. ``There is no replacement for Hal Riney,'' one of a handful of...

Malaysia Airlines launches campaign.(The World: Ad Age Global News & Data)(Brief Article)
May 5, 2003... Byline: Normandy Madden [Kuala Lumpur, Malaysia] Malaysia Airlines is trying to help Asia's devastated travel industry rebound with a global ``Dream Holiday'' campaign, created by Publicis Groupe's Leo Burnett, Kuala Lumpur, in partnership...

Spots: Sonicare.(News)(Philips Oral Healthcare ad for Sonicare Elite)(Brief Article)
May 5, 2003... Philips Oral Healthcare breaks a 30-second ad today for super-premium-priced Sonicare Elite, the brand's first new product in 10 years. The ad also marks the first work for the brand by Publicis Groupe's Leo Burnett USA, Chicago, after taking...

Good Humor efforts follow health trends; Products, ads focus on low-fat, smaller portions.(News)
May 5, 2003... Byline: STEPHANIE THOMPSON Unilever's Good Humor-Breyers division is upping its healthier offerings-and advertising-of lower-fat, lower-calorie and smaller-portion sizes of its various brands. Among the efforts, driven by growing...

Editorial: If Honda can, why not others?(Viewpoint)(U.K. Accord ad)(Brief Article)(Editorial)
May 5, 2003... With ad agencies battling a perfect storm of war, disease, cost-cutting, advertising commoditization and media clutter, Honda's new U.K. spot for its Accord, ``Cog,'' is a refreshing reminder that the work can still be brilliant and devilishly...

Cincinnati reunion: P&G alumni gather to talk shop and leverage network.(News)(Procter & Gamble Co.)
May 5, 2003... Byline: JACK NEFF More than 350 Procter & Gamble Co. alumni from around the world descended on Cincinnati for three days April 25-27, bringing together a collection of CEOs and other senior executives for a variety of companies, as well as...

Adages: Artists shamelessly sing for their supper at cable's big table.(News)
May 5, 2003... Byline: Richard Linnett Multi-Grammy winner Norah Jones sidled up to a baby grand at the Turner Broadcasting upfront presentation at Cipriani's in New York last week and belted out ``I Love Your Drama,'' a tune she said was written just...

A Director's Director: Making Scorsese a commercial hit.(News)(Jim Jenkins directs Martin Scorsese in American Express ad for Tribeca Film Festival)
May 5, 2003... Byline: STEFANO HATFIELD Perhaps the only thing more intimidating for a director than being asked to shoot Martin Scorsese in a commercial is to have Mr. Scorsese's people demand your resume and show reel in advance ``for approval.'' ...

Norway's Posten offers ad filtering.(The World: Ad Age Global News & Data)(Brief Article)
May 5, 2003... Byline: Gerard O'Dwyer [Oslo, Norway] Norway's postal service, Posten, is offering customers and marketers a new ``advertising filtering service.'' ``Our customers who do not want to receive advertising in the mail can have it...

Holding on to viewers: CNN, Fox, MSNBC vie to stand out in upfront.(News)
May 5, 2003... Byline: RICHARD LINNETT ***** Correction: In "CNN, Fox, MSNBC vie to stand out in upfront'' (May 5, P. 34), it was incorrectly reported that "The O'Reilly Factor'' on Fox News airs at 7 p.m. ET. It airs at 8 p.m. ***** With...

Packaging is the capper; Innovative containers and dispensing solutions grow as share `tiebreakers'.(Package Goods)
May 5, 2003... Byline: KATE FITZGERALD ***** Correction: In "Packaging is the capper'' (May 5, P. 22), Euro RSCG Meridian President-CEO Mike Shinall was wrongly identified as Marc Shinall. ***** Revolution is afoot in consumer-product...

Clearer picture sends spot upward; SPOT: Flexibility and late deadlines seal the deal for AutoNation, Home Depot.(Special Report: TV's Upfront)
May 12, 2003... Byline: JEFFERY D. ZBAR When executives with the nutritional supplement Vital Basics wanted to launch their product, they considered a national TV buy. But they quickly realized that it would run upwards of $30 million. So in March...

Online auction: Ogilvy wins DuPont global biz.(News)
May 12, 2003... Byline: LISA SANDERS One of the more unusual creative reviews of the year ended last week with DuPont naming WPP Group's Ogilvy & Mather Worldwide as its lead global communications agency for an account with billings estimated at over $70...

Work 5.12.03.(Work)
May 12, 2003... Images of the week We're invited to the John F. Kennedy Library and Museum, Boston, in these print ads featuring pre-Camelot wedding photos of the future president and first lady Jackie from The Martin Agency, Richmond, Va. Creative...

Broadcast nets take it day by day; NETWORKS: CBS touts stability; ABC must help several nights; NBC needs some laughs; and Fox is too `real'.(Special Report: TV's Upfront)(Column)
May 12, 2003... Byline: WAYNE FRIEDMAN Broadcast networks' ratings are up-but the quality of their programming may not be. All fingers point to the sometimes trashy, sometimes dumb reality shows, say advertising executives. Don't worry for now....

Garfield's AdReview: A few spoons of truth tossed into Special K Red Berries spot.(News)
May 12, 2003... Byline: Bob Garfield Truth in advertising can be so maddeningly elusive. There is factual truth, for example, that can conflict with human truth. And then there is moral truth, which has a tendency to conflict with the interests of the...

Burger King touts 'fire grill advantage'; Chain's new effort positions its burgers as close to home BBQ.(News)
May 12, 2003... Byline: KATE MACARTHUR Burger King positions its flame-broiled burgers as comparable to patties straight off the backyard barbecue in a branding effort themed, "The fire's ready.'' CEO Brad Blum unveiled to more than 2,000 franchisees...

People.(People & Players)(Brief Article)
May 12, 2003... Ed Winter, 53, to CEO, Tracy Locke Partnership, Dallas. He succeeds Gary VonKennel, 54, who remains chairman. James N. Moore, 48, to senior VP-marketing production director, Interpublic Group of Cos. Campbell-Ewald, Detroit, from...

Get the value from sponsorship; Coaches keep score on key game stats; sponsorships need good scorecards, too.(Viewpoint)(Column)
May 12, 2003... Byline: Rick Burton The rock band The Who, in their classic "Won't Get Fooled Again,'' sang "Meet the new boss, same as the old boss.'' How appropriate that is for a discussion on sponsorship evaluation. We have new bosses everywhere-and...

Interpublic records net loss of $8.6 mil for first quarter; Company will accelerate cost cuts, reduce staff.(News)(Interpublic Group of Cos)
May 12, 2003... Byline: MERCEDES M. CARDONA After reporting another disappointing quarter, Interpublic Group of Cos. management plans to step up cost-cutting, including a headcount reduction in the second quarter. Interpublic reported an $8.6 million...

The Player: Kerry camp taps Margolis to devise media strategy; Agency exec makes return to presidential wars.(People & Players)
May 12, 2003... Byline: IRA TEINOWITZ Massachusetts Democratic Sen. John Kerry has called for a "regime change'' in Washington D.C., and it's the job of his media guru, Jim Margolis, to ensure the senator is part of it. Mr. Margolis, 47, was enlisted...

Locked & loaded, ready for auction; UPFRONT ROUNDTABLE: Experts meet to settle on how high up is up?(Special Report: TV's Upfront)(Industry Overview)
May 12, 2003... Byline: WAYNE FRIEDMAN TV's upfront has never been more complicated and at the same time so predictable. Broadcast networks are looking at another strong upfront marketplace--up an expected 7% in overall dollars to about $8.7 billion. ...

Editorial: Banned by Bentonville.(Viewpoint)(Wal-Mart Stores Inc. should not censor compact discs, refuse to carry bawdy men's magazines)(Brief Article)(Editorial)
May 12, 2003... Wal-Mart Stores management needs to grow up. Its ousting of bawdy-but-popular men's mags Maxim, Stuff and FHM from its magazine shelves is something more than deciding which mops or toasters to stock. On top of previous demands that music...

China key to SARS recovery as Asia considers next moves.(severe acute respiratory syndrome)
May 12, 2003... Byline: Stefano Hatfield Blithely, I asked my friend Jane if she would bring me a collectors' item Burberry SARS mask from Singapore. That is, if she was allowed out of quarantine to attend the Cannes International Advertising Festival...

Food Marketing Institute Show: Marketers try 'fast' food; New lines also heavy on health.(food industry introduces, markets new products)
May 12, 2003... Byline: STEPHANIE THOMPSON With supermarkets and food marketers facing a storm of economic woes and unable to raise prices, this year's Food Marketing Institute Show showcased a variety of new products and marketing strategies that cater...

Audit Bureau of Circulations: Newspaper circulation falls.(Data Center)(newspaper circulation statistics)
May 12, 2003... Byline: JON FINE The most recent circulation results for newspapers show the continuance of a long-running trend-that of circulation gradually declining. An analysis by the Newspaper Association of America of all dailies' numbers, as...

IPG In transition: 'Straight-shooter' named COO.(News)(Chris Coughlin named chief operating officer at Interpublic Group of Companies Inc.)
May 12, 2003... Byline: LISA SANDERS Chris Coughlin, appointed last week as chief operating officer of agency holding company Interpublic Group of Cos., knows how to handle companies in transition. At his last job, as exec VP-chief financial officer...

Late News; Rapp out of AARP review; Draft said to be near win.(news briefs)
May 12, 2003... [NEW YORK] Omnicom Group's Rapp Collins Worldwide, New York, has been told it lost the review for the AARP/ UnitedHealth Group direct marketing account, according to people familiar with the matter, and that United HealthGroup is negotiating a...

Ebay bids to remake $372B used-car biz; Ads pitch service that `nationalizes' local industry.(News)
May 12, 2003... Byline: ALICE Z. CUNEO Tom Florio does it eBay. The Vogue publisher, accustomed to surfing the Web with 5-year-old son Jack to ogle vintage pickup trucks, a few months ago on a whim found himself in an eBay bidding war for a teal `58...

Canada promotes `genuine' mags.(The World: Ad Age Global News & Data)(Canadian Magazine Publishers Association marketing effort)
May 12, 2003... Byline: Stephen Barrington [Toronto] It's a Canadian magazine, eh. Canada's magazine publishers are tapping the country's quirks and foibles in a multi-faceted effort promoting "Genuine Canadian'' titles on newsstands coast-to-coast. This...

Work: Sprite.(The World: Ad Age Global News & Data)(Coca-Cola Co. launches advertisements for Sprite Ice, Sprite Super Lemon)(Brief Article)
May 12, 2003... Coca-Cola Co. chose Hong Kong as the first market to introduce two new Sprite flavors, with edgy TV and outdoor ads by WPP Group's Ogilvy & Mather Worldwide. Taglines for Sprite Ice and Sprite Super Lemon are "Cool to the core!'' and "Sour to...

People.(The World: Ad Age Global News & Data)(appointments at HBO Latin America Advertising Services, Mediaedge:cia, TAG (Singapore))(Brief Article)
May 12, 2003... Eduardo Ruiz to senior VP-general manager of HBO Latin America Advertising Services, Miami, from president of the now-defunct Weather Channel International. HBO LAAS is the ad sales representative for The Warner Channel Latin America, A&E Mundo...

Net grows as DTC platform; Tequila remakes site for Alzheimer's drug, focusing on 'dialogue'.(Tequila, interactive arm of TBWA Chiat/Day Inc., aricept.com relaunched for Pfizer Inc.)
May 12, 2003... Byline: RICH THOMASELLI Seven months ago, Omnicom Group's TBWA/Chiat/Day, New York, and its interactive arm, Tequila, went to pharmaceutical marketer Pfizer with a simple request: Let us redo the Web site for Aricept, Pfizer's...

Primedia unplugs Rogers' projects; Media Central also split up as publisher advances new plan.(PRIMEDIA Inc., former chairman, chief executive officer Tom Rogers)
May 12, 2003... Byline: JON FINE It hasn't been a month since Chairman-CEO Tom Rogers parted ways with Primedia over strategic differences with its board, but the company's rollback of his strategy is well underway. Last week Primedia unplugged a pet...

Behind the work: Samsung wrestles with 'Matrix' details; $100 mil promotion deal included issues of secrecy, timing, logistics.(News)(Samsung Group becomes global marketing partner for Warner Bros. film "The Matrix: Reloaded")
May 12, 2003... Byline: CLAIRE ATKINSON When "the matrix: Reloaded'' opens in cinemas this week, moviegoers can expect to see Samsung playing a major supporting role. The electronics' giant has ponied up around $100 million to promote itself to a wired...

Music sites launch battle of the brands; Pressplay to hire agency as it takes on Apple.(Pressplay Inc., Apple Computer Inc. online music )
May 12, 2003... Byline: TOBI ELKIN and ALICE Z. CUNEO Apple's much-hailed entry into online music sales has set the stage for a marketing battle in the segment as rivals try to lure young consumers used to downloading songs from the Internet at no charge....

Advertisers could punish broadcast bulls.(television advertisers may not buy high-priced programming)
May 12, 2003... Byline: WAYNE FRIEDMAN The bullishness of broadcast TV networks heading into the upfront could backfire as a number of midsize TV advertisers threaten to walk away from buying high-priced prime-time programming. "I have a couple of...

Chernin seeks a balance as Fox races into upfront; News Corp. prez: 'No gouging'.(News)(Fox Broadcasting Co. president/chief operating officer Peter Chernin)(Interview)
May 12, 2003... News Corp. President-Chief Operating Officer Peter Chernin has presided over one of the most historic turnarounds at any broadcast network. Its Fox Broadcasting Co. leapt from the depths of the ratings charts to within a whisker of pulling off...

The Week; Hakuhodo buys Mendelsohn/Zien.(Briefs)(other news)
May 12, 2003... Hakuhodo, Japan's No. 2 ad agency behind Dentsu and the world's ninth-largest ad organization, took a 49.9% stake in Los Angeles shop Mendelsohn/ Zien, a transaction industry analysts estimated at between $30 million and $40 million. Richard...

Adages: How to win friends and influence ad spenders.(multiple topics)
May 12, 2003... Byline: Richard Linnett Factory, an international film monthly based in London, will be launched at the Cannes Film Festival this year. It's the brainchild of former Broadcast columnist Howard Webster. A pre-launch special edition...

Clairol: Brands In Demand; P&G has found that an aging brand needs more than a few touch-ups to hold its ground.(News)(Procter and Gamble Co. works to revive Clairol brand )
May 12, 2003... Byline: JACK NEFF Sometimes, getting what you want isn't all it's cracked up to be. Case in point: Procter & Gamble Co.'s long and aggressive pursuit of Clairol, which earned it a brand in trouble. When they bought the business from...