Advertising Age articles from March 2007

Advertising Age archives from March 2007

Heat Index; Weekly rating (0-10) of sizzle & fizzle.(MediaWorks)
March 5, 2007... 10 Jennifer Hudson Can leave behind the "failed season-three `American Idol' contestant'' epitaph in favor of the oh-so-much-better-on-every-level "Oscar winner.'' Talk about a Dreamgirl. Take that, Simon. 8 Fantasia Barrino The actual...

Out of Site at AdAge.com.(Viewpoint)(Prince Charles criticizes McDonald's food)(Oscars viewing audience not as much as claim)(Brief article)
March 5, 2007... As seen on TheScotsman.com Still angry at Di, Prince Charles bashes McD's Looks like the bonny prince of Wales is angling for Mike Bloomberg's job as Lord Royal Chief of the State of Infantilization and Nannyhood. Speaking to a crowd...

The Candidates.(presidential candidates)(Brief article)(List)
March 5, 2007... Republicans Formally announced * Mitt Romney * Sam Brownback * Duncan Hunter Formed exploratory committees * John McCain * Rudy Giuliani * Mike Huckabee * James Gilmore * Tommy Thompson * Tom...

Road to the upfront: Time warner networks.(Turner Network Television and TBS left behind in rankings)(Brief article)
March 5, 2007... Byline: andrew hampp Believe it or not, the TV upfront is right around the corner, and Advertising Age is here to help you keep track of the players in both broadcast and cable. This is the second in a weekly series. The players: Time...

Skip this TiVo story at your peril, top marketers; Study finds sales volume for package-good brand slips 12% in DVR homes.(News)
March 5, 2007... Byline: JACK NEFF jneff@crain.com Attention, package-goods marketers: TiVo is threatening your brands. Early results from a study by Information Resources Inc. and TiVo involving a consortium of package-goods players confirms...

Wanted: real-estate classified ads; Newspapers start seeing declines in key category as housing market stays cool.(News)
March 5, 2007... Byline: JEREMY MULLMAN jmullman@crain.com The newspaper industry's housing bubble is about to burst. For all publishers' myriad problems, real-estate advertising has been a source of uninterrupted growth since the mid-1990s, as a...

Lessons learned.(News)(tips for better advertising)(Brief article)
March 5, 2007... * Don't just slap a premium name on a mass brand * Don't take it for granted that premium-priced product buyers don't appreciate a bargain * Don't assume premium products need niche marketing only-sometimes mass advertising is called...

'Broken' ad model holds big advantages for P&G.(News)(Procter and Gamble Co.)
March 5, 2007... Byline: JACK NEFF jneff@crain.com Procter & gamble co. Global Marketing Officer Jim Stengel once famously declared that "today's marketing model is broken.'' So why, three years after that declaration, is the old model still...

Costly Red campaign reaps meager $18M; Bono & Co. spend up to $100 mil on marketing, incur watchdogs' wrath.(News)
March 5, 2007... Byline: MYA FRAZIER mfrazier@crain.com It's been a year since the first Red T-shirts hit Gap shelves in London, and a parade of celebrity-splashed events has followed: Steven Spielberg smiling down from billboards in San Francisco;...

BRAND AGAINST GLOBAL WARMING; Want to make it clear that your brand is forward-thinking and environmentally friendly? Follow these four important steps.(CMO Strategy)
March 5, 2007... Byline: ALLEN ADAMSON As news of winter storms fills the airwaves and people across the nation bundle up against the plummeting temperatures, it might be hard to think about the recent devastating report on global warming. But people...

Is your sponsorship paying off?(CMO Strategy)
March 5, 2007... To get a handle on the total impact of sponsorship on both sales and the brand, we recommend a three-point measurement framework. Measure activation activities Some people think a sponsorship begins and ends with signing a sponsorship...

MEASURE SPONSORSHIPS TO DRIVE SALES; shift gears: Move beyond perceiving sponsorships as mere brand builders and instead assess ROI.(CMO Strategy)(return on investment )
March 5, 2007... Byline: JOHN NARDONE And ED SEE Event sponsorship has become one of the fastest-growing areas of U.S. marketing. From the Super Bowl to Nascar to the New York City Marathon, brands are spending billions of dollars to reach out to touch...

Power of suggestions forges new web model; Aggregate Knowledge recommends products based on user behavior.(News)
March 5, 2007... Byline: MATTHEW CREAMER mcreamer@crain.com A few years ago, Paul Martino had a problem. Tribe.net, the social-networking website he co-founded before MySpace made the term a household word, was struggling to help its users find dating...

'THE OFFICE,' 'HEROES' POWER ONLINE NBC PLAY; WORK FORCE: Digital spinoffs, deleted scenes find younger audience catching Dunder-Mifflin sagas via web, mobile, iPods.(Special Report: Digital Report)
March 5, 2007... Byline: DAISY WHITNEY When "heroes'' accounted for more than half the videos viewed on NBC.com last fall, the network knew it could attribute much of the digital success to "The Office.'' That show last year became the first to...

WHY A-B IS KING OF 'USA TODAY'S' PUFFED-UP POLL; Brewer cracks code to Ad Meter success, not that it means anything.(News)(Anheuser-Busch Companies Inc.)
March 5, 2007... Byline: MATTHEW CREAMER And JEREMY MULLMAN BREWER CRACKS CODE TO AD METER SUCCESS, NOT THAT IT MEANS ANYTHING mcreamer@crain.com, jmullman@crain.com It's arguably the most powerful focus group in American advertising, ultimately...

Moore power to you, Ann.(MediaWorks)(Ann S. Moore)
March 5, 2007... Time Inc. Chairman-CEO Ann S. Moore has heard a lot of complaints over her bid to transform the country's largest magazine publisher into a nimble multiplatform player. The criticism has a lot to do with the layoffs that came with the program,...

Yum Brands has a rat problem, but it will have customers, too.(News)(Brief article)
March 5, 2007... Byline: ken wheaton There were a few "no'' votes, however. D.J. Brockman, an account executive at WCCO-TV, said it would be a "long time before I eat there again. If ever. I don't care if it was on a local level or not!'' Lauren Goetzman,...

Forget the blessing: KFC should do penance for latest PR stunt.(Adages)(briefs)
March 5, 2007... Byline: Ken Wheaton That KFC/Taco Bell rat video played havoc with KFC in more ways than one. Not only did it give the restaurant a bad name, it also drowned out news of its latest publicity stunt. Seems that Colonel Sanders, perhaps...

Yahoo Answers ads questioned.(Digital)
March 5, 2007... Byline: Steve Rubel Yahoo, perhaps more than any other major portal, has done a phenomenal job of barreling headfirst into the Web 2.0 world. In addition to acquiring the "twin towers of tagging,'' Flickr and del.icio.us, it has launched...

Media Morph: Ning.(Digital)(Brief article)
March 5, 2007... Byline: abbey klaassen What it is: An easy, drag-and-drop way to create personal social networks around particular interests or topics. At Ning.com you'll find networks around topics as varied as microbrews, Pez dispensers and beach...

Sticking point; Other online giants have tried before, but MSN has found an online content model that draws people into portal.(Special Report: Digital Report)(Microsoft Network)
March 5, 2007... Byline: ABBEY KLAASSEN aklaassen@crain.com Madison meets vine, but how does Hollywood meet Silicon Valley? Or does it? Those are questions that have plagued the online ad industry for the past two years as broadband penetration...

Spot highlighting GE's shift to eco-friendly is quite a catch.(Garfield's AdReview)
March 5, 2007... Byline: Bob Garfield Fishermen haul up their nets and discover, amid a pitiful handful of fish, thousands of bottles of water. Is it a Greenpeace ad decrying ocean dumping? No, the fishermen toss the fish right back over the side....

Measurement obsession stymies media players; Four A's conference shines light on divide between marketers and agencies.(4A's Media Conference)
March 5, 2007... Byline: MATTHEW CREAMER And ANN MARIE KERWIN FOUR A'S CONFERENCE SHINES LIGHT ON DIVIDE BETWEEN MARKETERS AND AGENCIES mcreamer@crain.com, mkerwin@crain.com [las vegas] For the past several years, the industry's attention has...

Reporter's notebook.(4A's Media Conference)
March 5, 2007... Byline: matthew creamer and ann marie kerwin MOST GRATUITOUS NEW-MEDIA REFERENCE: Procter & Gamble Co.'s ever-theatrical Jim Stengel opened his address with a video of his Second Life avatar with a virtual Leo Burnett. And you thought...

Images of the Week; COURT TV: aeAETil Death Do Us PartAE comic.(Work)(Brief article)
March 5, 2007... In-house, with DC Comics, New York John Waters and bizarre tales of love gone wrong - perfect casting, both on TV and on page. Mr. Waters plays the Groom Reaper on Court TVAEs series "Til Death Do Us Part." HeAEs a time-traveling narrator...

Data: Top magazine advertisers.(Multicultural)(Survey)(Brief article)
March 5, 2007... Major marketers spend about two-thirds of their multicultural ad dollars on African-American magazines and a third on U.S. Hispanic magazines. Although Hispanic titles are growing faster in ad revenue, black titles have higher...

Entries being accepted for 'AA' Hispanic awards; Contest adds two new categories for broader work by Latin agencies.(Multicultural)
March 5, 2007... Advertising age is accepting entries for its ninth-annual Hispanic Creative Advertising Awards. This year two categories are being added. "Beyond Hispanic'' is open to work in any medium by Hispanic ad agencies that goes beyond the Latino...

Too soon? Two-year prez race could lead to marketing miscues, burnout; But new technology so influential, candidates can't afford to sit back.(News)
March 5, 2007... Byline: IRA TEINOWITZ iteinowitz@crain.com It's only the third month of 2007, but the race is well under way to see who'll get the keys to the White House come January 2009. At a point in previous election cycles when the forerunners...

Let real people have a crack.(The World)(internet advertising)
March 5, 2007... Byline: Ivan Pollard Those clever chaps that started Skype have done it again. They have found a smart way of making streamed online TV a reality: They call it Joost (joost.com). The big problems of storage space, bandwidth and the time it...

In Europe, the clash over junk-food ads heats up; Marketers have hard time stomaching regulations ordered by U.K., France.(The World)(ban on junk food advertising)
March 5, 2007... Byline: EMMA HALL ehall@crain.com [london] The debate on junk-food advertising and its link to childhood obesity has stepped up in Europe, particularly in the U.K. and France. A U.K. ban on TV junk-food ads targeted at kids younger...

Global highlight: The Won Report.(The World)(rankings)(Brief article)(Company rankings)
March 5, 2007... Byline: emma hall Traditional advertising agencies created the top three most-awarded digital campaigns of 2006, according to the Won Report, which ranks the world's most-awarded digital and direct-marketing campaigns. The top cyber...

Call it Uva-vision: Net taps OMD exec as CEO; Media veteran comes to Spanish-language giant as it wraps up $13B sale.(Multicultural)(Chief executive officers)(Univision Communications Inc.)
March 5, 2007... Byline: LAUREL WENTZ lwentz@crain.com There's never a dull moment as Spanish-language media giant Univision Communications prepares to close its $13.5 billion sale to a private investor group this month. Last week, the new owners...

P&G's Iams finds itself in a pet-food dogfight; With offerings that look fit for people, Purina and others gobble up share.(News)(Procter & Gamble Co.)
March 5, 2007... Byline: JACK NEFF jneff@crain.com After years as an alpha dog, Procter & Gamble Co.'s Iams is learning new tricks from Nestle and Colgate-Palmolive Co. As those two rivals step up support for pet food-an unglamorous business that...

Charity it ain't.(News)(Red and Persuaders)(Brief article)
March 5, 2007... Red is not a charity. Rather, it's a brand created by a for-profit company called Persuaders, which oversees agreements with six major brands (Gap, Apple, Converse, Motorola, American Express and Emporio Armani), according to Julie Cordua,...

Don't bank your upfront currency just yet; Measurement debates muddle beginning of TV's big buying season.(News)
March 5, 2007... Byline: CLAIRE ATKINSON catkinson@crain.com Forget the cold pizza this upfront. Drag out the Tylenol. The starter's gun hasn't sounded, but the mania has already begun, as networks pore over how best to bring their assets to...

Marketers grab keywords so the competition can't; Text ads are still a battle ground for bidding on product-related terms.(Digital)(Vibrant Media)
March 5, 2007... Byline: ABBEY KLAASSEN aklaassen@crain.com What are your brand's keywords-and how much are they worth? Perhaps more important, how much will you pay to protect them? Those are the questions companies such as Vibrant Media's...

Meet CBS's new interactive CMO.
March 5, 2007... CBS CEO Leslie Moonves has stolen away Tim Armstrong's right-hand man. In a surprising move last week, Patrick Keane jumped ship from the New York Googleplex to take up residence at Black Rock, CBS's headquarters, where he'll be chief marketing...

Why Keane left Google for CBS.(News)(Patrick Keane appointed at CBS Broadcasting Inc.)(Brief article)
March 5, 2007... Byline: abbey klaassen Why, might you ask, would anyone leave Google, that foosball-filled mecca with rock-climbing walls, free sushi, on-site health care and, oh yeah, a stock price of $447? Because there are hundreds of web start-ups...

Dove effort gives package-goods marketers lessons for the future.
March 5, 2007... Byline: Randall Rothenberg What's changed?'' I asked. Shelly Lazarus, the chairman-CEO of Ogilvy & Mather Worldwide, among the most successful ad-agency leaders of our time, thought for a moment and responded: "Nothing has changed in...

'USA Today' poll not a valid metric.(Viewpoint)
March 5, 2007... USA Today's Super Bowl commercial ranking isn't some two-bit poll. It's a six-bit poll: After paying $2.6 million to run their spots, advertisers cough up 75 cents for the newspaper to see how they scored on the Ad Meter, a popularity contest...

THE RESERVED RULER OF IN-YOUR-FACE MARKETING; Interference CEO's persona is far less explosive than his company's stunts.
March 5, 2007... Byline: BROOKE CAPPS bcapps@crain.com You might expect the company behind arguably the greatest guerrilla-marketing disaster would be run by a gung-ho marketing cowboy all about pushing the envelope and instigating controversy. ...

Overthink this: Your world just came out in hardcover.(MediaWorks)
March 5, 2007... Byline: Simon Dumenco The book I've been recommending to everyone lately is a brilliant first novel titled "Then We Came to the End'' by a young New York writer named Joshua Ferris. It's an often hilarious, vivid, oddly touching story...

Geico caveman waits at Cro-Magnon & Vine; Martin Agency in talks to turn underestimated ad icon into ABC sitcom star.
March 5, 2007... Byline: BROOKE CAPPS bcapps@crain.com His name is joe dyton, thank you very much. And he'd really appreciate it if you referred to him by name rather than "the Geico caveman.'' Being defined by the company who uses you as a whipping...

BLOGS FASCINATE, FRIGHTEN MARKETERS EAGER TO TAP LOYALISTS; OUT OF CONTROL: Content may be out of advertisers' hands, but they're still embracing high-traffic 'conversational media'.(Special Report: Digital Report)
March 5, 2007... Byline: KATE FITZGERALD Warning to marketers seeking to explore the blogosphere: The world of blogs is still evolving, along with how advertisers can stake out a place in it. If they're even called blogs. Already the term...

GM, Suzuki use medium to connect with car junkies.(General Motors Corp)
March 5, 2007... Byline: kate fitzgerald Car lovers, seemingly as passionate about their vehicles as they are about their human significant others, are filling the blogosphere with material on everything from alternative fuels to vintage racers. And...

The newest ad frontier: airport security lines; No missing the message, but will fliers get angry?(SecurityPoint Media)
March 5, 2007... Byline: CHRISTINE BLANK editor@adage.com Imagine a captive ad environment where it's impossible for people to miss your message and they are exposed to it repeatedly during a long period of time when they are highly alert. Before...

Just when did marketers decide that advertising isn't for selling?
March 5, 2007... Byline: Rance Crain The old benton & Bowles ad agency said it first and best: "It's not creative unless it sells.'' Recently the top marketing guy at Pontiac, speaking at our Madison & Vine confab in Los Angeles, put a new spin on the...

Reservations about Reserve haunt Hershey; Sales disappoint for upscale line; giant turns to price cuts, advertising.(News)
March 5, 2007... Byline: STEPHANIE THOMPSON sthompson@crain.com Hershey by any other name is still mass market. That's what the confectioner is learning the hard way following its push into premium with Cacao Reserve by Hershey's. Less than six...

Watercooler chatter alive and well, with less face time, more Facebook; SHOP TALK: Employees 'some of the best viral marketers out there'.(Business of Life)
March 5, 2007... Byline: ANDREW HAMPP ahampp@crain.com Sometimes a watercooler is just a water cooler. But watercooler conversation-that banter, chatter and gossip that dissect everything from last night's episode of "Grey's Anatomy'' to the...

HOW STARBUCKS STRAYED; case study: Automatic espresso machines, day-old food and plastic chairs? No wonder the chain lost its brand experience.(News)(Case study)
March 5, 2007... Byline: KATE MACARTHUR kmacarthur@crain.com In the wake of the Starbucks "Memo Shot Round the World'' from Chairman Howard Shultz on the looming commoditization of its brand, we asked the experts how they would restore the mythical...

What's the biggest trend or challenge in digital media?(Special Report: Digital Report)
March 5, 2007... On the edge: In case there was still any doubt, digital is emerging "as the hub of marketing," and it's changing the ad world at a rapid pace. Advertising Age's Emily Tan asked some of digital's top movers to identify the biggest trends and...

Microsoft's Bradford puts her stamp on global warming effort.(Special Report: Digital Report)(dialogue with Joanne Bradford)(Interview)
March 5, 2007... When Microsoft Corp. tapped Joanne Bradford late last year to lead MSN, it signaled the importance Microsoft was placing on its portal. MSN would, as Ms. Bradford said at the time, help define the intersection where advertising meets content....

What you missed.(Briefs)(Heineken USA uses Berlin Cameron United's services)(Ogilvy North America hires Donna Pedro as its chief diversity officer)(Dunkin' Donuts and Procter & Gamble Co. sign contract)(Brief article)
March 5, 2007... Heineken USA tapped Berlin Cameron United, New York, to handle U.S. creative duties on Heineken lager and Heineken Premium Light. Heineken made the announcement March 2, one day after Berlin's co-finalist, Wieden & Kennedy, Portland, Ore.,...

Most e-mailed stories; What our readers are passing around.(News)
March 5, 2007... 1. Mommy Blogs: A Marketer's Dream 2. SURVEY: Marketers Can't Grade Agencies but Fail Them Anyway 3. Starbucks Smells the Death of Its Brand Experience 4. Stengel Exhorts 4A's: 'It's Not About Telling, Selling' 5. Taco Hell:...

Corrections.
March 5, 2007... * RE: "Heineken to Pour $70M Into Light" (AA, Feb. 26). The chart accompanying the story showed spending figures for the first nine months of 2006, rather than the entire year. * RE: "Mommy Blogs: A Marketer's Dream" (AA, Feb. 26). The...

People & Players.(briefs)(Brief article)
March 5, 2007... West hollywood, Calif.: Can you feel the love tonight? OK Publisher Richard Desmond celebrates the Academy Awards at the Elton John AIDS Foundation Oscar Party. (From l.) Ozzy Osbourne, Mr. Desmond, Sharon Osbourne and "American Idol" judge...

Images of the Week; COURT TV: "'Til Death Do Us Part' comic.(Courtroom Television Network Inc., John Waters)(Brief article)
March 5, 2007... In-house, with DC Comics, New York John Waters and bizarre tales of love gone wrong - perfect casting, both on TV and on page. Mr. Waters plays the Groom Reaper on Court TV's series "Til Death Do Us Part." He's a time-traveling narrator in...

Data: Top magazine advertisers.(Multicultural)(advertisements in African-American and Hispanic magazines increase)(Brief article)(Statistical data)
March 5, 2007... Major marketers spend about two-thirds of their multicultural ad dollars on African-American magazines and a third on U.S. Hispanic magazines. Although Hispanic titles are growing faster in ad revenue, black titles have higher...

Skip this TiVo story at your peril, top marketers; Study finds sales volume for package-good brand slips 12% in DVR homes.(News)(Correction notice)
March 5, 2007... Byline: JACK NEFF ***** Correction: "Skip This TiVo story at Your Own Risk..." (AA, March 5) misspelled the first name of Sunil Garga, who is global president-business and consumer insights, not president-analytic insights group....

Quotes.(Special Report: Multiplatform Media Brands)
March 12, 2007... Quotes "To put the cachet of two strong trademarks together makes sense" -Steve Rosenblum, marketing director, GMC Lexus "partnered with ESPN for home- page sponsorship on game day, mobile content, bus wraps, athlete appearances,...

Marketers, web bigs rush to crack local-search code; Market to rocket to $13B, but efficiently using tool difficult for many players.(strategies of Laura langer of Barrett Moving & Storage Co.)
March 12, 2007... Byline: LISA SANDERS And ABBEY KLAASSEN lsanders@adage.com, aklaassen@adage.com Laura langer wants prospects-lots of them. And she knows where to get them. The director of marketing and communications for Barrett Moving & Storage...

Paid content booms online; Mike Vorhaus on Digital Consumers.(Digital)(increased revenue from internet advertising)(Brief article)
March 12, 2007... Byline: Mike Vorhaus The dominant business model for internet companies is ad-supported revenue. But that's not the only option, as Apple's iTunes has made clear. More and more, people are paying for ad-free options, and some sites are...

'CBS Evening News' gets tough.(MediaWorks)(Rick Kaplan is the new executive producer)
March 12, 2007... Byline: Claire Atkinson Looks like Katie Couric and crew felt like the "CBS Evening News'' needed a little more muscle. Last week, the powers that be replaced Rome Hartman, executive producer of "CBS Evening News With Katie Couric,'' with...

Digital darling languishes at NBC; Network slow to integrate with iVillage, lauded as centerpiece of strategy.(NBC Universal Inc.'s acquisition of iVillage Inc.)
March 12, 2007... Byline: CLAIRE ATKINSON catkinson@adage.com A year ago, NBC Universal announced the $600 million acquisition of women's portal iVillage, closing the deal just in time for NBC's upfront presentation, dubbed "Television 360.'' But since...

With no Anna Nicole, TrimSpa turns to 'TiVo-proof' spots.(News)(Anna Nicole Smith)
March 12, 2007... Byline: JACK NEFF jneff@adage.com Trimspa is betting there's life after both Anna Nicole Smith and TiVo. The diet-product marketer is preparing a "TiVo-proof'' TV ad to break in April as it looks to move on after the obsessively...

Garfield vs. Gates; World's richest man sits down with our most ornery.(News)(Bob Garfield interviews Bill Gates)(Interview)
March 12, 2007... Advertising Age's Bob Garfield caught up with Microsoft's Bill Gates after a panel for Corbis, the digital-image company he founded, last week in New York and managed to ask the world's richest man about his views on the changing media...

Marketers' digital plan? Destroy the silo; Major players in industry reject specialist approach at Ad Age Digital confab.(Ad Age Digital Marketing Conference)
March 12, 2007... Byline: ABBEY KLAASSEN aklaassen@adage.com Make your brand marketing useful to your consumers. Orient around the big idea. Measure everything. That such mainstream, macro-marketing concepts played starring roles at the inaugural Ad Age...

10 lessons from the Ad Age Digital Marketing Conference.(News)
March 12, 2007... Byline: abbey klaassen, matthew creamer, andrew hampp and emily tan 1) Offline and online are inextricable "This could not possibly have survived on its own,'' said Liz Vanzura, Cadillac's director-global advertising, of...

Sony's soundaholic doesn't give us anything worth listening to.(Garfield's AdReview)
March 12, 2007... Byline: Bob Garfield One thing you've gotta give the AdReview staff: We're consistent. Every day we rise at 5:45 a.m. for our 16-mile jog, jumping jacks and yoga. Then it's a piping-hot bowl of porridge, a cold shower followed by...

Pepsi gains toehold in Coke stronghold; By offering both in pilot, McDonald's could tip the scales in the cola wars.(News)
March 12, 2007... Byline: KATE MACARTHUR kmacarthur@adage.com The new ground zero in the beverage wars: McDonald's. While restaurants traditionally sell either Coca-Cola or Pepsi-Cola, the burger baron is breaking new ground by testing a program...

The big picture; A film company reinvents itself for the digital age.(News)(Eastman Kodak Co.)(Brief article)
March 12, 2007... Kodak's old strategy Sell camera film and print processing-and lots of it-reaping profits via large margins and market domination. Use big, traditional-media marketing efforts to push the quality of the premium Kodak brand, using ads heavy...

Why agencies shouldn't get too attached to their car biz; Feeling increased pressure to profit, automakers shift accounts at frenzied pace.(News)
March 12, 2007... Byline: JEAN HALLIDAY jhalliday@adage.com The most coveted business in advertising-the sexy, free-spending and prestigious creative showcase that is the automotive account-has become a lot more hazardous for agencies as profit-pressed...

Bevy of choices?(News)(consumer survey of beverage drinking)(Brief article)
March 12, 2007... In these days of consumer control, do consumers want more options at the beverage fountain? A Morgan Stanley consumer survey released in November found that 62% of people ages 13 to 65 would drink something other than what they already were...

Coke shake-up.(News)(Coca-Cola Co.)
March 12, 2007... Coca-Cola Co. is undergoing a massive restructuring of its domestic unit that effectively decentralizes the marketing function and transfers power to the brands. The new structure is built around three business units using the company's...

DO NOT MARKET; Latest traditional-marketing tactic under threat: old-world direct mail. You-know-who is in control.(News)
March 12, 2007... Byline: IRA TEINOWITZ And KEN WHEATON iteinowitz@adage.com, kwheaton@adage.com Katy barred the door-just her latest exercise in exerting control over marketing messages. Having clearly established her ability to bad-mouth your...

Out of Site at AdAge.com.(Viewpoint)(Wieden and Kennedy Inc. goes to Finland)(Charlie Brooker reviews about Samsung phone )(Brief article)
March 12, 2007... As seen on WKLondon.typepad.com Wieden & Kennedy goes to Finland, blogs about it You're a London ad-agency executive, and you get to tag along on a trip to Nokialand in Espoo, Finland, for the latest brief in a $120 million global...

Flying the friendly skies? Get real, say these hardened road warriors; PLANE PAIN: Suspicious seatmates, strip searches are only the beginning.(Business of Life)(Airbus S.A.S.)
March 12, 2007... Byline: BROOKE CAPPS bcapps@adage.com When airbus' super-duper A380 jumbo jet starts commercial service one of these years, business-class passengers could enjoy wider seats and onboard business centers, lounges and rest areas. ...

Best Buy looks outside for $200 million account; Crispin, Fallon, GSD&M, Chiat/Day in running.(News)(Crispin Porter and Bogusky, TBWA/Chiat/Day)
March 12, 2007... Byline: MYA FRAZIER mfrazier@adage.com After nearly 20 years of handling advertising in-house, Best Buy, the nation's largest electronics retailer, has thrown its estimated $170 million to $200 million brand-advertising account into...

Unleash Emotions for business growth; MORE THAN A FEELING: Emotionally appealing brand experiences can resurrect markets.(CMO Strategy)
March 12, 2007... Byline: PAUL PRICE There has never been a greater need for marketers to unleash the emotional power of their brands. Marketing sameness, media fragmentation and confusing choices call for inspirational emotional experiences to engage...

Daily newspapers and radio find an unlikely ally in Google; 'NYT,' 'Seattle Times' report increased revenue from search giant's trial.(News)
March 12, 2007... Byline: NAT IVES And ANDREW HAMPP nives@adage.com, ahampp@adage.com Maybe it's no surprise that Google's effort to help small and medium-size advertisers buy offline media such as newspaper space and radio spots appears to be working....

'Premiere' death stands out in era of mag closings; Unlike many titles that have shuttered lately, this book had storied history.(News)
March 12, 2007... Byline: NAT IVES nives@adage.com When hachette filipacchi media U.S. pulled the plug on Premiere's print edition last week-promising, of course, to keep the brand alive digitally-it was the latest in a string of magazine shutdowns...

How Google sells ads in old media.(News)(Brief article)
March 12, 2007... In Newspapers: Participating advertisers log in to Google's online marketplace, describe the ad space they want-specifying parameters such as geography, day of the week and section-and make bids. They can upload creative at this point or...

Online play has changed game for PBS Kids Sprout.(Sandy Wax)(Interview)(Brief article)
March 12, 2007... PBS Kids Sprout brings together established brands such as Bob the Builder through a nutrition-based, ad-supported experience which kids and parents can interact with through the shows, the games on Kids Sprout website and the video-on-demand...

Amazon Top 10 Books on Negotiation.(CMO Strategy)(Directory)(Brief article)
March 12, 2007... 1. Harvard Business Essentials Guide to Negotiation 2. 3-D Negotiation: Powerful Tools to Change the Game in Your Most Important Deals, by David A. Lax and James K. Sebenius 3. Negotiation: Readings, Exercises and Cases, by Roy J....