Advertising Age articles from March 2002

Advertising Age archives from March 2002

Kirch spent big on 'content'; he now reckons with Rupert.(Kirch Group faces growing debt)(Brief Article)(Statistical Data Included)
March 4, 2002... Rupert Murdoch has been called a lot worse than ``shark''-but rarely in public, nor by someone as highprofile and normally media-shy as Leo Kirch. Kirch is founder of Kirch Group, the German media company that owns the broadcast rights to...

Auto books sit in park seeking `03 rebound; Launches, promotions, auto aftermarket help cushion the blow.(Brief Article)(Statistical Data Included)
March 4, 2002... The good news: Many magazine publishers expect automotive advertising to bounce back. The bad news: It may not be this year. After a wretched 2001 for car advertising, publishers are pinning their hopes on ad-dependent new vehicles and an...

Spots: Chiquita.(launches "Chiquita. Perfect for Life" campaign)(Brief Article)
March 4, 2002... Miss Chiquita is now hawking more than just bananas. Chiquita, which is working through Chapter 11 bankruptcy, unveils its expanded portfolio of fresh fruits and vegetables in a TV campaign from Doner, Southfield, Mich., with the tagline,...

Miller readies slew of alternative brews; Brewer comes late to malt game with Skyy, Sauza, Stoli beverages.(Brief Article)(Statistical Data Included)
March 4, 2002... Miller Brewing Co. is prepping its biggest new product push in six years as it preens itself for a possible sale. Once a new-product category leader, Miller-the first to aggressively push a palatable light beer and the first to aggressively...

NBC stiffens liquor stance; Network talks with Jack Daniel's as criticism of spirits ads mounts.(National Broadcasting Company Inc. remains only network to accept hard liquor ads)(Brief Article)
March 4, 2002... General Electric Co.'s NBC shows no sign of backing down on hard-liquor advertising-despite criticism-as the network could add a second distilled-spirits advertiser to its roster. Brown-Forman Corp. met with NBC recently to discuss airing...

Media shops eye Coke's planning; MindShare, Universal McCann thirsty for MediaVest account.(Brief Article)
March 4, 2002... The behind-the-scenes tussle between WPP Group and Interpublic Group of Cos. to win the favor-and ad budget-of Coca-Cola Co. has spread to the media front. WPP's MindShare and Interpublic's Universal McCann have made informal presentations to...

Kids' upfront TV market loses shape.(Brief Article)
March 4, 2002... The $760 million kids TV upfront advertising market is being radically transformed by marketer consolidation. So while media sellers expect to realize slight program price increases this year, they'll do it without the traditional, defined...

Progress on auto-renewal.(Time Inc. pursues automatic-renewal subscriptions for continuous service)(Brief Article)
March 4, 2002... Time Inc. is using the resources of sibling America Online to increase lucrative automatic subscription renewals, and the sometimes controversial tactic of continuous service is changing the magazine business-but slowly. ``Continuous...

Harried tech titles survive on optimism; After the collapse, hangers-on put their faith in IT spending growth.(Brief Article)
March 4, 2002... An outdoor board over New York's Times Square as recently as last month proclaimed The Industry Standard would help ``simplify'' subscribers' lives. What the board left unsaid was that in August 2001, the Standard was simplified-into...

Fighting `Maxim': Rodale star retools; After tough year, `Men's Health' gets a new look.(Brief Article)
March 4, 2002... Following a year in which it saw a significant ad-side skid, Rodale's Men's Health is unveiling a redesign with its April issue. The title won fame and readers almost immediately following its 1988 launch for its singular focus and...

The Biz: Court TV appeals to new advertisers.(Brief Article)(Statistical Data Included)
March 4, 2002... After four years transforming Court TV from a moribund network known mostly for endless trial coverage to a primetime player anchored in topics of crime and justice, Chairman-CEO Henry Schleiff acts like a politician chasing re-election. ...

Public Service Ads: Study tracks air time.(Kaiser Family Foundation reports less than half percent of advertising and promotion time used for public service)(Brief Article)(Statistical Data Included)
March 4, 2002... A new study of public service advertising suggests broadcast and cable stations use a quarter of their time for advertising and promotion, but less than half a percent of their time for public service. Most PSA's run between midnight and 6...

Small Fries; In a landscape ruled by supersized agencies, these boutiques are brave (foolhardy?) enough to go it alone.(Statistical Data Included)
March 4, 2002... For Mike Lescarbeau, London has nothing on Vadnais Heights, Minn. In his U.K. days he worked at the very cool Leagas Delaney, but then he was just an employee. Now he's got his own ad agency, where he's partner, creative director and-at...

Nonsense names.(names of advertising agencies moving toward words than names of the partners)(Brief Article)
March 4, 2002... Blame it on Messner Vetere Berger McNamee Schmetterer Euro RSCG. The New York agency's name blossomed over the years into something you couldn't fit on the back of a varsity jacket without dropping it down to agate type. Whatever the...

Digital Domain: MSN goes after 'valuable users' ; Global expansion, broadband key in quest to counter AOL.(MSN introduces promotion to allow AOL users to switch)(Brief Article)(Statistical Data Included)
March 4, 2002... Microsoft Corp.'s MSN lags behind AOL Time Warner's America Online in sheer number of Internet access subscribers. But the network is setting its sights on a different vision: expanding globally, promoting broadband service and getting its...

The Player: Schrijver looks to whip up some magic in WPP kitchen; Variety is spice of Food Group CEO's resume.(Robert Schrijver appointed chief executive officer of WPP Group's Food Group)(Brief Article)
March 4, 2002... Though intriguingly diverse, the career track of Robert Schrijver, newly appointed CEO of the Food Group, does not include any jobs as a professional chef. Prior to his early February arrival at the New York-based company within WPP Group's...

In segment of indulgences, titles are crucial to beauty campaigns; Toiletries and cosmetics category bucks the down trend in 2001, but with fragile retail environment ad programs often are aimed at driving store traffic.(Brief Article)(Statistical Data Included)
March 4, 2002... As a recession-busting mood enhancer, forget the scotch on the rocks. For many women, it's all about a new lipstick. ``People still want and need to feel good in difficult times,'' says Linda Wells, editor in chief of Conde Nast...

Noted & Quoted.
March 4, 2002... ``The population has grown heavier... and we seem to be more accepting of large people. It's almost the polar opposite of where we were in the `60s'' -Candace Corlett, a partner with WSL Strategic Retail, discussing a hot new target market...

Spots: Virginia Tourism Corp.(Brief Article)
March 4, 2002... Virginia Tourism Corp. launches a campaign with a new logo from Work, Richmond, Va., that seeks to clarify the second most-recognized tourism tagline in the U.S. (``I love New York'' is No. 1). Art director: Doug Schommer. Copywriter: Eric...

Adages.(publishing and marketing industry business)(Brief Article)
March 4, 2002... Bada Bing, bada boom Adages receives loads of review books in the mail, most of them about marketing and most of them unreadable. There's just not enough time to tuck into a volume with a title such as, ``Your Share of Stomach: Developing...

Before it goes 'Hollywood,' some cautions for Mad Ave.(Brief Article)(Column)
March 4, 2002... To advertising agencies contemplating acquiring or allying with Hollywood talent agencies, I must quote Bela Lugosi's opening lines from the 1950s film ``Glen or Glenda?'' ``Beware! Beware!'' Like the doubly eponymous hero of the...

The Week.(marketing industry contracts and business)(Brief Article)(Statistical Data Included)
March 4, 2002... Ad agencies make nice with the talent Ad agencies will be able to acquire bigger equity stakes in talent agencies as a result of a tentative agreement last week between the Screen Actors Guild and the Association of Talent Agents and the...

Creative Awards: 'AD AGE' CALLS FOR HISPANIC AWARD ENTRIES.
March 4, 2002... Advertising Age is accepting entries for its fourth annual Hispanic Creative Advertising Awards. TV, radio, magazine, newspaper, out-of-home and interactive ads and Web sites targeted at U.S. Hispanic consumers that broke between April...

Brady's Bunch.(magazine industry business)(Brief Article)(Statistical Data Included)
March 4, 2002... If you're a Consumer Reports junkie, here's a must-read book from Norton called ``Selling It'' by Leslie Ware, who writes a column by that title for CR. Good stuff on lots of scams and phony ads. Ms. Ware, in civilian life, is married to...

Late News.(marketing industry contracts)(Brief Article)(Statistical Data Included)
March 4, 2002... Messner seen winning Amgen Rx account [thousand oaks, calif.] Amgen is expected to award an estimated $25 million account for new anemia treatment Aranesp to Havas Advertising's Messner Vetere Berger McNamee Schmetterer Euro RSCG, New...

Images of the week.
March 4, 2002... Diesel seems to be leading consumers to the Emerald City in these ads from Kessels Kramer, Amsterdam. Photographer: Carl Johan Paulin. Art director: Karen Heuter. Creative director, copy: Dave Bell McIlhenny Co. uses its easily identifiable...

Don't rush to show biz deals; We're just beginning to understand how to harness the power of entertainment.(Brief Article)
March 4, 2002... Now that the Screen Actors Guild has tentatively agreed to allow ad agencies or their parent companies to make equity investments in talent agencies, is a flurry of deals likely? Not so fast, please. Let's take a deep breath on the subject of...

Comings & Goings.(employee changes, various companies/agencies)(Brief Article)
March 4, 2002... Steven C. Gross, 41, to VP-marketing, Terra Lycos, Waltham, Mass., from chief marketing and sales officer, Arch Wireless. Steven Palos, 33, to director-marketing services, Asia-Pacific, Bcom3 Group's D'Arcy Marketing Services from managing...

Agency Launch: Omnicom's Element 79 looks beyond PepsiCo.(Brief Article)
March 4, 2002... The chicago agency formed to handle the PepsiCo food and beverage accounts that left Foote, Cone & Belding Worldwide is formally open after months of legal wrangling and naming struggles. Now, Element 79 Partners must mine for new business gold...

Profit & Loss: Cautious optimism reigns despite earnings pressures; IPG revenue slides, Revlon trims losses.(Interpublic Group of Cos.; also Clear Channel Communications data)(Brief Article)(Statistical Data Included)
March 4, 2002... More companies took a cautiously optimistic view of 2002 while reporting year-end figures for 2001. Interpublic Group of Cos. posted a drop of 1.6% in fourth-quarter net income to $111.2 million and a 15.8% drop in revenue to $1.72...

Buzz Survey:.(magazines)(Brief Article)
March 4, 2002... There are things we talk about only among our closest confidants... our thinning hairlines... our neighbors' thinning hair-lines... and it was in this spirit that Advertising Age sent out an e-mail to key players in the mag-ad buying game,...

Fast-Food Wars: Burger King relaunches for spinoff; Chain gang led by Clouser intros new ads, products to up sales for Diageo unit.(Chris Clouser)(Brief Article)
March 4, 2002... It's crunch time for Chris Clouser and his cronies. As Burger King Corp. this week relaunches its brand, the chain's chief marketing officer is making a high-stakes bet that a disparate band of agencies will deliver cohesive, effective work...

Sometimes oil and oil just don't mix; Pennzoil-Quaker State push creates separate identities for its top brands.(Brief Article)
March 4, 2002... Pennzoil-Quaker State Co. wants to further separate the nation's top-selling motor-oil brands that merged under the same corporate umbrella in December 1998. ``Pennzoil stands for protection and Quaker State for performance, and the new...

Energy company: We're not Enron; American Electric breaks $13 million repositioning campaign to ease consumer worries.(Brief Article)
March 4, 2002... Energy companies aren't all bad. At least that's what American Electric Power hopes to convey with its $13 million corporate-repositioning campaign breaking nationally this week. American Electric's largest-ever push is the culmination of...

Submerged; Package-goods companies turn focus back to familiar ground after foreign frontier disappoints.(losses in emerging markets)(Brief Article)
March 4, 2002... Only seven years ago, package-goods executives titillated analysts with projections of the billions of tubes of toothpaste and bars of soap they could sell if only per capita consumption in emerging markets like China and Argentina approached...

Work.(American Honda Motor Co. targets Asian-Americans by identifying with boba)(Brief Article)
March 4, 2002... In an original debut in the Asian-American market, American Honda Motor Co. wants to be identified with boba, a sweet milky tea drink with beads of tapioca and sipped through a thick straw. Boba is wildly popular among young Asians. Starting in...

Spots: Pacific Life.(TV campaign by Kovel/Fuller)(Brief Article)
March 4, 2002... The focus of a golfer, the secure course of a sailboat and analogies with other lifestyle elements are the themes of a $20 million national TV campaign from Kovel/Fuller, Culver City, Calif., for Pacific Life. The company's logo humpback whale...

Snagging share with free food; Marketers try to break through snack clutter with mag inserts.(Brief Article)
March 4, 2002... With so many enticing messages bombarding consumers in food advertising, how does one pick a product? Some recent magazine ads make it easy to decide: the one that's free. Hershey Foods Corp. includes a free coupon in recent launch ads for...

Heat Index.(broadcasting briefs)(Brief Article)
March 4, 2002... 7 Lachlan Murdoch Gen-X mogul gets thicker portfolio at News Corp. No. 3 exec and son of Rupert gets oversight of 33 local U.S. TV stations to go with publishing operations. Is Rupert a step closer to abdication? 5 Speed Channel Audi...

Movie Marketing: Mammoth effort put behind 'Ice Age'; Fox film push includes BK, Valpak tie-ins.(Burger King)(Brief Article)
March 4, 2002... News Corp.'s Twentieth Century Fox is coming out of the Ice Age. After its failure in 2000 to win with the marketing of its big-budget animated movie, ``Titan A.E,'' Fox is back this spring with ``Ice Age,'' a tale about crazy prehistoric...

Editorial: Lesson to learn from Olds woes.(Toyota Motor Sales U.S.A. develops marketing strategy to attract young buyers)(Brief Article)(Editorial)
March 4, 2002... Advertising Age's cover story last week revealed Toyota Motor Sales USA is searching for an agency to launch a youth line, a scion of brands Toyota and Lexus. Elsewhere on the cover, we noted General Motors Corp.'s move to slash Oldsmobile's...

The Buzz; What we're talking about.(NBC pursues repurposing strategy, Bonnie Fuller joins Us Weekly)(Brief Article)
March 4, 2002... NOW THAT REPURPOSING is a hot trend in the TV business, the networks and their studio partners can't wait to find a cable partner for their quick turnover reruns. Even before ``Watching Ellie'' launched last week, NBC was shopping for a partner...

Celebrity: Olympians go for endorsement gold; Marketers make mad dash to sign Games champs.(General Mills Inc. signs Sarah Hughes for Wheaties endorsement)(Brief Article)
March 4, 2002... The 19th Winter Olympics barely ended Feb. 24 when advertisers and marketers tripped all over themselves to get to the most compelling medalists from Salt Lake City. Those who have begun to cash in include ladies' figure skating champion...

Opportunities: Beefing up Hispanic ; Wendy's goes after neglected target group.(with new Spanish-language commercials)(Brief Article)(Statistical Data Included)
March 4, 2002... Faced with hardly any brand awareness among Spanish-dominant consumers who regularly eat at rival McDonald's and Burger King outlets, Wendy's International is the latest fast-feeder to commit a national advertising budget to reach Latinos. ...

Life After Dave: Wendy's salad days; No. 3 burger chain is hot, and aims to stay that way with 30% spending hike, new product line.(Wendy's International Inc.)(Brief Article)
March 4, 2002... As wendy's international begins Life after Dave, the nation's No. 3 burger chain holds an enviable position-analysts consistently rank it ahead of chief rivals in quality, customer satisfaction, innovation and unit-level sales. Now, the chain...

Garfield's Ad Review: Spike Lee does folksy for Kmart- but the bottom line is still no sale.(Brief Article)
March 4, 2002... Attention. Attention, Kmart shoppers. Mars Blackmon has left the building. The new campaign from TBWA/Chiat/Day, New York, for the troubled retailer is directed by the perpetually angry cine auteur Spike Lee, but not so's you'd notice. The...

Online Strategies: AOL recruits sales veterans for battle with Yahoo!, MSN; Porter, Barrett charged with selling advertisers on value of Internet.(Richard Porter, Michael Barrett)(Brief Article)
March 4, 2002... Looking to boost sagging online ad sales, AOL Time Warner's America Online appointed two veteran sales executives to head agency relations and to convince marketers to spend more money on digital media. AOL appointed Richard Porter, 44, as...

No holding back rate cuts; Sunday newspaper magazines see discounts soar; special-interest fare keeping price breaks low.(Brief Article)
March 4, 2002... It should come as no surprise in a soft economy that magazine advertising rate discounts are getting steeper, according to the third survey of print media buyers conducted by Advertising Age over the last five years. The average rate card...

Landsberg charts Bcom3's destiny; IPO still possible; other options being weighed.(Marc Landsberg, Bcom3 Group Inc.)(Brief Article)
March 4, 2002... It's been nearly a year since Bcom3 Group postponed plans to go public. But that hasn't stopped the holding company from trying to upgrade its offerings to meet demands that clients could potentially get from rivals. In early December,...

The Ad Market.(consumer, investor confidence)(Brief Article)
March 4, 2002... Recession takes a break: Consumer confidence in the economy dropped in February (see Turn Signals, below), but investors' confidence bounced back. The final gross domestic product numbers showed a rise of 1.4% in the fourth quarter-far above...

Western aggression.(emerging markets analysis)(Brief Article)
March 4, 2002... It's by no means clear that "emerging" economies are truly emerging, believes Sanford C. Bernstein analyst Jim Gingrich. While it's easy to draw exciting growth curves using local currencies, most developing countries have either lagged or...

Photo Review.
March 4, 2002... new york DiMassimo Brand Advertising works on yet-to-break ads for Island ECN. DiMassimo spent three days shooting Island ECN traders. (From l.) Julie Lamb Marsh, associate creative director-art director, DiMassimo; Christian Witkin, portrait...

Magazine publishing houses run in damage control mode; From AmEx to Ziff Davis, report cards rate efforts of publishers on a one-star to a four-star scale.(Statistical Data Included)
March 4, 2002... No publisher wants to dwell on 2001. Some companies took more of a hit, and some dealt with a losing hand with more grace. Advertising Age takes a look back with an eye on how companies managed through tough times and how their properties look...

Alcohol's TV flirtation more than a threat; Long a cash cow, liquor flowing to TV would send publishers scrambling.(magazines may lose deals to television)(Statistical Data Included)
March 4, 2002... Magazines' longtime marketing partnership with liquor is looking shakier. Because of the broadcast networks' decades-old voluntary ban on liquor advertising, magazines had largely cornered the market on liquor ad dollars, controlling...

Home becomes priority post 9/11.(Brief Article)
March 11, 2002... Not long after Sept. 11, a couple walked into the Kohler Co. Design Center in Kohler, Wis., where the maker of kitchen and bath fixtures is located. Instead of going on a planned trip abroad, they decided to take the money and renovate their...

Stuck in the middle.(Brief Article)
March 11, 2002... Last week's Publicis Groupe deal leaves fewer than ten global advertising and marketing communications networks with gross income in the single-billion dollar range. The difference in gross income of the next-largest group of challengers,...

'Splurge' spending gone for carmakers; Luxury marques find room to grow in hipper entry-level fare.
March 11, 2002... Luxury vehicle buyers will have more models to choose from in 2002. Automakers are readying a slew of new or redesigned cars and trucks to reach baby boomers in their peak earning years and younger, upwardly mobile buyers. Several...

Back To Work.(Brief Article)
March 11, 2002... The images throughout this issue were photographed in lower Manhattan last week by Advertising Age's Lisa Fain. Reminders and memories of 9/11 are apparent in the neighborhood around Ground Zero. Advertising messages big and small reflect how...

Jewelers out to protect cachet; High-end marketers can't cut prices, need to hammer exclusivity.
March 11, 2002... Purveyors of expensive jewelry, averse to discounting, are refocusing their attention on those best able to whip out their platinum card to buy diamonds. Upscale jewelry retailers widened their marketing target to reach free-spending...

Online Ads: Sites seeking advertising (The Paid Kind).(Brief Article)
March 11, 2002... Saddled with excess inventory well before the attacks, Web publishers remain hungry for online ad revenue six months after Sept. 11. But in the weeks immediately following the tragedy, they were flooded with ads-mostly unpaid condolence...

Spots: Miller Lite.(Brief Article)
March 11, 2002... As part of its most expansive ad schedule in years, Miller Brewing Co. uses a creepy ventriloquist's doll in a Miller Lite campaign where 20-somethings tell friends embarrassing, comedic tales over a Lite. WPP Group's Ogilvy & Mather Worldwide,...

The Week.
March 11, 2002... If DDB had $100 million... The wrangling may not be over even though California State Lottery called for a new review of its $100 million creative and media account. In January, Omnicom Group's DDB Worldwide, Los Angeles was named winner,...

Food feels pinch, but not from 9/11; Restaurant, grocery flatness most likely result of recession.
March 11, 2002... Predictions that Sept. 11 would greatly change consumers' eating habits turn out to have been grossly exaggerated. Trends among supermarket manufacturers and restaurateurs seem little affected by the tragic events, and any changes at all seem...

Fare game; Months after tragedy marked by falling traffic.(Brief Article)
March 11, 2002... No industry suffered as much from the Sept. 11 disaster as airlines. At first, the entire industry was grounded. Then, after planes took flight again, airlines had to contend with another wave of consumer consternation caused by a plane crash...

Movie marketers stick to the script.(Brief Article)
March 11, 2002... In recent TV commercials for movies, bullets fly, bombs explode and people are taken captive. Still, Americans are going to the movies. Perhaps more than any other consumer product, Hollywood movies were sensitized to the events surrounding...

Product Launch: Ziploc dishes out plates for leftovers.(Brief Article)
March 11, 2002... S.C. Johnson & Son is spending big bucks on leftovers with the largest launch budget in company history-estimated by retail executives at up to $65 million-behind Ziploc TableTops, a line of ``semi-disposable'' dishes, bowls and cups with...

The street speaks.(Publicis Groupe S.A., Bcom3 Group Inc., Maurice Levy)(Brief Article)
March 11, 2002... Financial analysts and other industry observers gave a thumbs-up to the Publicis-Bcom3 deal. Most agree it appears fairly priced, but also warned the test will be how Publicis integrates its new acquisition. ``It probably works. It doesn't...

Mercedes breaks $45 million push; Four-spot campaign aimed at regaining luxury category lead.(Mercedes-Benz USA Inc.)(Brief Article)
March 11, 2002... Mercedes-Benz USA breaks its biggest brand blitz since its $45 million ``Falling in Love'' push in 1997 tonight on national TV. ``Now is the perfect opportunity to express our leadership in the luxury segment,'' said Dave Schembri,...

Birth of a media-buying behemoth.(Publicis Groupe S.A., Bcom3 Group Inc.)(Brief Article)
March 11, 2002... The marriage of Publicis Groupe and Bcom3 Group unites a pair of the most successful and competitive media networks in the business. It also creates the world's second-largest media-buying group, which will control about 12% of worldwide ad...

The New Normal ; Exclusive survey: Consumers remain resilient.(Lightspeed Research report)(Brief Article)
March 11, 2002... Half a year later, that terrible Tuesday in September continues to haunt Americans. Though their lives are returning to some kind of normal and few people have radically modified their day-to-day activities, shifts run the gamut from keeping...

The Buzz; What we're talking about.(Brief Article)
March 11, 2002... The network known for ``Behind the Music'' is now behind the eight ball. VH1's ratings have suffered so drastically (down some 30% from a year ago) that the Viacom net has doled out make-goods to the point that it is essentially sold-out...

Magazines - Too bad: It's business as usual; News titles see sales bump but mailers take hit.(Brief Article)(Statistical Data Included)
March 11, 2002... ``In the beginning, the traditional rules were thrown out the window,'' said David Remnick, editor in chief of The New Yorker, referring to the magazine world's landscape post-Sept. 11. But six months later, with the hubbub of daily life...

Adages.(Brief Article)
March 11, 2002... J. Walter Kafka. Admen as madmen. Yet another Adage Book Club selection, this one a real work of art. Celebrated Russian novelist Victor Pelevin, author of ``The Life of Insects'' and a writer compared to Gogol, Kafka and Philip K. Dick,...

Garfield's Ad Review: Familiarity-even with the horrific-can breed nostalgia.(Brief Article)
March 11, 2002... It began with sudden death, endlessly rerun, as the whole world watched, shaken and transfixed. Then: Osama bin Laden, awful and awesome in his serene, walkie-talkie slouch. Again and again. Over and over, until after a week's time the...

Consumer Electronics: Nesting drives up home entertainment.(Consumer Electronics Association)(Brief Article)
March 11, 2002... The pull toward home and hearth in the aftermath of Sept. 11 was generally good for home-entertainment products, lifting sales of big-screen TVs, wireless phones and big-ticket appliances. People wanted to hunker down at home, improve their...

Online Traffic: Rise to the occasion; News sites come into their own with the tragedy.
March 11, 2002... The horror played out in real time on TV, the Internet and in the daily lives of countless numbers of innocent people. The events of Sept. 11 galvanized people as never before, tethering them to TV but also to the Internet that proved,...

Editorial: Living on after 9/11.
March 11, 2002... What a difference six months makes. In the days after Sept. 11, researchers struggled to understand the attacks' long-term impact-and feared the worst: Americans loath to travel, spend, eat out, shop in malls or leave home. It clearly hasn't...

Heat Index.
March 11, 2002... 7 talent agencies Proposed deal with SAG sets stage for Madison Ave. to throw dough Hollywood's way (deal would allow ad groups to eventually own up to 20% of talent shops). Will ICM and IPG deal? CAA and WPP? John Wren and William Morris? ...

The Biz: ABC becomes Letterman sweater.
March 11, 2002... ABC luring David Letterman is no stupid pet trick: If it lands the late-night star, the network stands to gain a smart $70 million a year in advertising revenue. The news that ABC would like to replace its intelligentsia-magnet Ted...

Eager for cork to pop.
March 11, 2002... with a glut of champagne still in wine cellars after 2000's millennium celebrations, and with Sept. 11 and the economy emptying restaurants, marketers of champagnes and other high-end wines are seeing their sales fizzle and are readjusting...

Changing fortunes ; Finance sector trains focus on existing clients.(Brief Article)
March 11, 2002... E-trade financial's new tagline could stand for the industry as a whole: ``Times have changed, so have we.'' They have, indeed. Sept. 11 marked a turning point where financial-services consumers accepted the recession as a reality-a fact...

The Final 4: Publicis makes cut; Bcom3 takeover jostles holding company ranks; few options for second tier.(Brief Article)
March 11, 2002... Rarely in the advertising world is anyone thrilled to come in fourth. But in the case of Publicis, it means a move into the top echelon of global advertising. The reigning oligopoly of ad agency superpowers just got bigger with No. 5...

Get-up-and-go is back in fashion.
March 11, 2002... Phones stopped ringing. Resorts were empty, and yachts were deserted. People were scared and immediately canceled trips. This eerie quiet in the luxury travel industry was a direct result of the Sept. 11 terrorist attacks. Now, six months...

The Big Picture: Subtle changes; Recession may be bigger factor for consumers.(Brief Article)
March 11, 2002... Perceptions changed six months ago today. America's consumers largely haven't. Sept. 11 has had significant aftereffects, but they appear to be mainly personal, marked by shifting priorities toward family and home and a greater...