Advertising Age articles from June 2008

Advertising Age archives from June 2008

PR industry wrestles with whether to talk up slowdown.(News)
June 2, 2008... Byline: MICHAEL BUSH The pr business, so adept at glossing over other people's problems, is having a tough time figuring out how to communicate its own biggest issue: an industry slowdown. Some agency chiefs are at odds with data...

TASTE STRIPS GIVE ADS A NEW FLAVOR; Welch's inserts juice purchase consideration, awareness-even if people don't try them.(News)(Report)
June 2, 2008... Byline: NATALIE ZMUDA Remember the one about the "lickable'' ad? It garnered millions in free publicity for Welch's and the company that provided the technology, First Flavor, when they teamed up on a two-page insert for People...

KRIS KIGER; Senior VP-managing director, visual design, R/GA.(Women To Watch)
June 2, 2008... Byline: megan mcilroy Look at a few marketing campaigns from Interpublic Group of Cos.' R/GA and you'll notice a common thread. The work-whether it's an in-store kiosk for Nike, a virtual beat-box mixer for Verizon Wireless or a new...

As Seen on AdAge.com.(Columns)(Brief article)
June 2, 2008... As Seen on AdAge.com/bigtent Lopez: Why should I lobby my peers? What's interesting is that "lobby'' is one of those words that needs no translation. "Hay que ser lobby!'' is the usual battle cry among my creatives when they feel like...

HEIDI UEBERROTH; President-global marketing partnerships and international business operations, National Basketball Association.(Women To Watch)(Brief article)
June 2, 2008... Byline: jeremy mullman Heidi Ueberroth is one of the most powerful women in sports. As the president of the National Basketball Association's global marketing partnerships and international business operations, Ms. Ueberroth heads the...

Multi-tasking is killing both you and your ad campaign.(Columns)
June 2, 2008... Byline: Lenore Skenazy You're giving a PowerPoint or maybe your spot is finally on TV. Just what brilliant message is your audience soaking up? "Wow, look at those shoes!'' "U want pizza later?'' Or even "This is gr8!'' The IMs...

HOW ABOUT A MANICURE WITH THAT CAR? Dealers try innovative techniques from airport shuttles to green initiatives to lure and keep customers.(Auto Marketing)
June 2, 2008... Byline: JEAN HALLIDAY Smart auto dealers are getting creative to hold on to current customers and attract new ones, whether it's offering free shuttles to the airport, casting a wider net online or putting on an environmentally friendly...

WHAT EARLY AD SPEND SAYS FOR THE REST OF THE YEAR; Grim outlook as all but GM, Toyota are down in expenditures.(Auto Marketing)
June 2, 2008... Byline: JEAN HALLIDAY Amid the u.s. industry's worst new-vehicle sales year in a decade, all but the top two automakers, General Motors Corp. and Toyota Motor Sales USA, hit the brakes on measured media spending in the first quarter-and it...

McD's dollar-menu fixation sparks revolt; Franchisees say low-cost offerings don't jibe with rising commodity costs.(News)
June 2, 2008... Byline: EMILY BRYSON YORK With sky-high commodity costs, an increase in minimum wage and consumers trading down to lower-price items, McDonald's owner/operators are starting to push back on the dollar menu credited with much of the chain's...

Even Google has to advertise; Giant markets Maps app using the one medium it's never sold: outdoor.(News)
June 2, 2008... Byline: ABBEY KLAASSEN Google has built the most powerful brand in the world with nary a bit of brand advertising. But as ads for Google Maps crop up on buses in San Francisco and trains in Chicago, it's clear the company is willing to...

Is user-generated content next big thing for mags?(MediaWorks)
June 2, 2008... Byline: Nat Ives Time Inc.'s This Old House, for its June issue, changed its logo to read "Your Old House,'' thus joining the user-generated game with an issue comprising only material submitted by readers. Inside is a feature on a...

Ford forecast: bright future or false hope? As foreign profit grows, economy, high oil prices spell trouble at home.(Auto Marketing)(Financial report)
June 2, 2008... Byline: LILLIE GUYER As recently as April, Ford Motor Co. looked to be turning a corner. The automaker, which had lost more than $15 billion in the past two years, posted a surprising $100 million in first-quarter gains and said it...

MARKETING TODAY: THE DEALERS' VIEW.(Auto Marketing)
June 2, 2008... As consumers become more fuel-conscious and internet-savvy, dealers are changing their marketing to meet consumer needs. Advertising Age asked some dealers their views on marketing today. What do you think is the best kind of marketing to...

USA TODAY: 'MCPAPER' IN MODERN TIMES; Has country's biggest paid weekday circulation, but can it convince advertisers it's still relevant?(News)(Company overview)
June 2, 2008... Byline: NAT IVES Even before USA Today was born, critics called a prototype "shallow,'' as well as both "dazzling'' and "bland.'' Naturally it wasn't long after the first issue on Sept. 15, 1982, which led with Princess Grace's fatal car...

LYNDA CLARIZIO; president, Platform A.(Women To Watch)
June 2, 2008... Byline: claire atkinson It was more than just a promotion. When AOL's Lynda Clarizio leaped from president of Advertising.com to president of Platform A last March, she became possibly the pre-eminent woman in digital advertising. ...

The Heat Index.(MediaWorks)
June 2, 2008... Weekly rating (0-10) of sizzle and fizzle 10 Stand Up to Cancer ABC, CBS and NBC pushed out Charlie Gibson, Katie Couric and Brian Williams for a morning-show tour to promote the September telethon. 8 'Lost' season finale Now we know...

THE 6 MARKETS YOU NEED TO KNOW NOW; The generational groups in the United States today vary widely by taste, need and media consumption.(CMO Strategy)
June 2, 2008... Byline: KENNETH GRONBACH Five major generational markets exist in the United States. Shaped by cultural circumstance, world events and fertility, they each span about 20 years and vary greatly in size-as well as in economic, social and...

LAUREN ZALAZNICK; President of women's lifestyle networks, NBC Universal.(Women To Watch)
June 2, 2008... Byline: andrew hampp As president of Bravo, Oxygen and NBC Universal's other women's lifestyle networks such as iVillage, Lauren Zalaznick has one of the longest job titles at her company. But her mission is singular: bring "targeted...

JANE HU; Head of business operations, Vuguru.(Women To Watch)
June 2, 2008... Byline: daisy whitney Appointment viewing came to the internet last summer, thanks to Jane Hu. That's no easy task given that internet entertainment's calling card is that you don't have to tune in at 9 p.m. on Thursday night to watch. ...

LETTERS: Pulled Dunkin' Donuts ad strikes a nerve.(Viewpoint)
June 2, 2008... Re: "Dunkin' Donuts Kills Rachael Ray Ad'' (AdAge.com, May 28). I'm glad someone brought this up. I've always thought Wilford Brimley's mustache was clearly a Josef Stalin reference. How many people were brainwashed into communism with those...

Lenovo picks running mates to carry the torch in China.(Adages)
June 2, 2008... Byline: Ken Wheaton The ultimate status symbol in China today is to be an Olympic torch bearer, and advertising executives are rushing to get into the relay, now wending its way through the country before ending up at the opening ceremony...

CHERYL CATTON; General director-car marketing, Chevrolet, General Motors Corp.(Women To Watch)
June 2, 2008... Byline: jean halliday Cheryl Catton has played a pivotal role in the successful launch of Chevrolet's 2008 Malibu. As general director of Chevrolet car marketing, Ms. Catton developed positioning, packaging and pricing strategies for...

Rachael Ray's paisley scarf puts media on orange alert.(News)
June 2, 2008... Byline: MATTHEW CREAMER And EMILY BRYSON YORK Time was, the only reason a marketer would pull an ad was because it wasn't selling stuff. Now all that's required to knock a spot out of circulation is an outraged blogger with bad eyesight....

The question: Does American Airlines' move to charge for checked luggage offer a marketing opportunity for rivals? 86% said American's surcharges give rivals an opportunity.(News)(Survey)(Brief article)
June 2, 2008... Byline: jonathan lemonnier Ad Age readers were clear on this week's poll: Rivals can capitalize on American Airlines' $15 surcharge for the first checked bag. But few believed the airline industry would take advantage of the opportunity....

ANNE BOLOGNA; founding partner-ceo, Toy.(Women To Watch)(Toy Group)(Brief article)
June 2, 2008... Byline: rupal parekh Ask Anne Bologna what it's like being the founding partner and CEO of indie agency Toy, and she'll say it feels like a dream. Despite years in the agency business, Ms. Bologna, 51, says she never imagined one day she'd...

ALISON TARRANT; Senior VP-integrated sales and marketing, the CW.(Women To Watch)(CW network )
June 2, 2008... Byline: brian steinberg If you want to get your product in front of teens and tweens in a way that doesn't seem obnoxious, talk to Alison Tarrant. The senior VP-integrated sales and marketing at the CW network has been one of the key...

TRACEY SCHEPPACH; Senior VP-video innovation director, Starcom USA.(Women To Watch)
June 2, 2008... Byline: brian steinberg Starcom's Tracey Scheppach finds herself in the midst of a real firefight these days. Cable-system operators offer a virtual treasure trove of consumer data. Their set-top boxes could track how viewers scamper...

NANCY HILL; President-CEO, American Association of Advertising Agencies.(Women To Watch)(Occupation overview)(Brief article)
June 2, 2008... Byline: rupal parekh Talk about being a born leader. Nancy Hill began her leadership training as the oldest of four siblings growing up in a middle-class family in rural Warren, Pa. Today, the agency veteran is president-CEO of the...

VIVI ZIGLER; Exec VP-NBC digital entertainment and new media, NBC Universal.(Women To Watch)(Company overview)
June 2, 2008... Byline: daisy whitney If you visited NBC.com more than a year ago, you might have had trouble finding last night's musical performance from "Late Night With Conan O'Brien,'' or when you played a clip from "The Office,'' it might have...

Ads for lube manage to arouse interest and satisfy TV bosses.(Garfield's AdReview)
June 2, 2008... Byline: Bob Garfield Advertising often gets accused of inventing problems that aren't really problems in order to sell us stuff we don't really need. Static cling and dishwasher spots, for instance. Of course, if you've ever...

MARKETERS, DON'T JUST BLINDLY FOLLOW LATEST MEDIA TRENDS; Why 'because all the cool kids are doing it' isn't a good excuse for running to nontraditional media.(CMO Strategy)
June 2, 2008... Byline: GREG ANDERSEN One of the first messages ever posted to my profile on Facebook was from my 16-year-old niece in Nebraska. It said: "What are you doing here?'' Even though they were just words on a screen, I could hear the tone in...

How can I get the best out of my summer interns?(TalentWorks)(Internship programs)(Viewpoint essay)
June 2, 2008... Byline: Brad Karsh Flowers are in full bloom, season finales are dominating the airwaves, and the end of the school year is upon us. That can mean only one thing: It's intern season! Interns can be an incredibly valuable resource. They...

BORDELLOS ON BILLBOARDS; Bleak economy impels brothels to exercise recent right to market.(News)(Nevada Brothel Owners' Association)
June 2, 2008... Byline: CLAUDE BRODESSER-AKNER Sex sells, but will it advertise? In Nevada, where legal brothels have operated since the late 19th century, business is suddenly a bit slow. George Flint, director of the Nevada Brothel Owners'...

CAROLINE SLOOTWEG; Director of digital marketing and new media, Unilever.(Women To Watch)
June 2, 2008... Byline: emma hall As director of digital marketing and new media, Caroline Slootweg has seen Unilever's online budgets double annually for five years. The consumer giant's big investment in digital is in large part due to Ms....

MELANIE HEALEY; Group president- feminine and health care, Procter & Gamble Co.(Women To Watch)
June 2, 2008... Byline: jack neff There are many ways to think about feminine care, including the one many people prefer: not at all. Melanie Healey isn't one of those people. In fact, the group president-feminine and health care at Procter & Gamble...

Fruit, 61, left indelible marks on A-B and Coke.(News)(Obituary)
June 2, 2008... Byline: JEREMY MULLMAN And NATALIE ZMUDA Charles b. "chuck'' Fruit-who transformed two of the nation's top beverage marketers; was among the first to spot, and invest in, the potential of ESPN and "American Idol''; and helped invent modern...

MARYELLEN TORRES; VP-marketing, A.J. Wright.(Women To Watch)
June 2, 2008... Byline: mya frazier It's quite a shift to go from marketing a Midwestern big-box grocery-store chain to an urban fashion-retail chain known for its bargain-basement prices. But those who've worked with Maryellen Torres, VP-marketing at...

People & Players.
June 2, 2008... new york: women's health gets "down to earth" The magazine teams up with the Environmental Media Association to kick off Generation E, a year-long series of events to raise environmental awareness (From l.) Tina Johnson, VP-editor in chief,...

InBev: Aggressive marketer with a diverse portfolio.(News)(InBev S.A. mergers with advertising agencies, soft drink industry, Interbrew)(Brief article)
June 2, 2008... Byline: claudia penteado [rio de janeiro, brazil] InBev might not spend as flagrantly as Anheuser-Busch, but with 70% of Brazil's beverage market, it is known as an aggressive and innovative marketer. The company is in trouble in Brazil...

Chuck Fruit: A marketing guru with a diplomat's touch who embraced change.(News)
June 2, 2008... Byline: John Dooner Chuck fruit was a gentleman, polite and caring and fair. He had a keen intelligence and a diplomat's approach to business. In a world where chaos and conflict often set the agenda for the day, Chuck would foster...

LISA CAPUTO; Chief marketing officer, Citi.(Women To Watch)
June 2, 2008... Byline: tiffany meyers Most marketing executives know a thing or two about office politics. Lisa Caputo knows politics for real. She served as press secretary to Hillary Clinton during Bill Clinton's first term as president. "Hillary...

Ford, GM give retailers more say over creative; Regional groups get a stronger voice in advertising process.(Auto Marketing)
June 2, 2008... Byline: JEAN HALLIDAY Ask anyone who thinks they know about auto marketing why most every ad features the standard beauty shot of a sleek vehicle easily cornering hairpin turns, and they'll tell you it's the work of the dealers. It is...

Franchisees lose battle against BK.(News)(Burger King Corp.)(Brief article)
June 2, 2008... Byline: emily bryson york McDonald's isn't alone in its double-cheeseburger woes. Burger King has had continuing litigation with former New York franchisees Luan and Elizabeth Sadik, who blame its double cheeseburger, along with other...

How to get your brand on 'Oprah'; There's no pay for play, per se; it's whether she and producers like you.(News)(management of Winfrey, Oprah)
June 2, 2008... Byline: JACK NEFF She's the queen of commercial endorsement, launch pad for four dozen books on the top of The New York Times bestseller list, fabled hawker-donor of Pontiacs and patron saint of everything from soft-rock sensation Josh...

KAREN KAPLAN; President, Hill Holliday.(Women To Watch)
June 2, 2008... Byline: rupal parekh In an industry where shop hopping is the norm, Karen Kaplan has ascended from receptionist to agency president in the past 26 years all under the same roof. To boot, she lives in the same ZIP code where she grew up, in...

KAVITA VAZIRANI; VP-media director, Comcast Corp.(Women To Watch)
June 2, 2008... Byline: andrew hampp Yes, our own Bob Garfield may have wished death upon Kavita Vazirani's company, but there's no denying the lift that Comcast Corp. and its VP-media director have given to an industry mired in an old business model. ...

CANDICE KERSH; Partner, Frankfurt Kurnit Klein & Selz.(Women To Watch)(Frankfurt Kurnit Klein & Selz P.C.)
June 2, 2008... Byline: claire atkinson Lawyers aren't often in the limelight, especially in the arts-driven ad world, but Candice Kersh isn't your average brand of legal eagle. Ms. Kersh has spent the past 18 years providing legal services to film,...

BRAZILIAN TAKEOVER BID IMPERILS BUD BRAND; Foreign ownership could be problem for brewer's all-American reputation.(News)
June 2, 2008... Byline: JEREMY MULLMAN As Anheuser-Busch frets over how to ward off a takeover attempt from Brazilian-run InBev, the positioning of its flagship brand might just be the closest thing the No. 1 U.S. brewer has to a poison pill. In fact,...

AD AGE'S GREEN CONFERENCE.(News)(Brief article)
June 2, 2008... Want to know how to make your business more environmentally friendly, or how to work with brands that are already walking the walk? Then the Green Conference is for you. "We programmed this event to be move beyond wishful thinking or...

Auto giants find themselves firing on just four cylinders.(News)(Report)
June 2, 2008... Byline: JEAN HALLIDAY Automakers are switching their national-ad dollars into flogging fuel-efficient, flex-fuel or hybrid vehicles, recognizing that today those are the few sunny spots in an otherwise dismal car-sales market. This...

Why your car may soon be driving digital advertising; on digital communications.(Digital)
June 2, 2008... Byline: Steve Rubel If you think there's already enough to distract you in your life, just wait. With Americans spending 100 hours a year commuting, according to the Census Bureau, the internet is coming to your car in a big way-and not...

Think like a venture capitalist and change the marketing model; Sequoia Capital's Mark Kvamme talks about the importance of risk taking in reaching influencers.(Digital)
June 2, 2008... Byline: ABBEY KLAASSEN When it comes to the ways technology is changing the world, marketers would do well to think like venture capitalists: invest upfront in opportunities with potentially huge payouts and help new technology companies...

Media Morph: Facebook profile redesign.(Digital)(Brief article)
June 2, 2008... Byline: abbey klaassen What it is: Facebook is redesigning its profile pages-a risky task, considering its members are uber-sensitive to changes by the service. (Remember the outcry that followed its News Feed intro?) But the upgrade is...

CAROLYN KREMINS; VP-publisher, Cookie.(Women To Watch)
June 2, 2008... Byline: nat ives Convincing advertisers and readers to try a me-too publication is usually a lot easier than tempting them with something that's new and busts boundaries. But if you want a bead on the future, better to know your...

CHARLENE LI; VP-principal analyst, Forrester Research.(Women To Watch)(Forrester Research Inc.)
June 2, 2008... Byline: matthew creamer When Facebook rolled out its much-criticized Beacon ad program, Forrester Research analyst Charlene Li captured the sentiment of many unhappy consumers. Responding to the annoyance she felt when an item about a...

PAM HAMLIN; President, Arnold Worldwide.(Women To Watch)(Occupation overview)
June 2, 2008... Byline: rupal parekh When Pam Hamlin was named president of Arnold Worldwide in 2006, it was three months after the Boston-based agency suffered one of the biggest blows in its history: the unexpected departure of its marquee Volkswagen...

CBS, Spike kick video up a notch; Next-generation players cull user data, improve web viewing experience.(News)(CBS Broadcasting Inc.)
June 2, 2008... Byline: ABBEY KLAASSEN And ANDREW HAMPP Tv networks have spent two years trying to come up with the perfect video player that will goose their online audiences and lead to engagement and discussion around the shows people are watching. ...

Hulu's rapid rise to the top.(News)(Brief article)
June 2, 2008... Byline: andrew hampp It's been only two months, but Hulu shows signs that consumers have an appetite for watching TV shows and clips on sites other than YouTube-with ads, to boot. After an official mid-March launch, the video venture from...

Serving other media with TV ups appetite for products; Consumers' intent to buy escalates when they see an ad in more than one place.(News)(Survey)
June 2, 2008... Byline: MEGAN MCILROY As if you needed yet another reason to diversify your media mix, a study shows that consumers' intent to buy products increases dramatically ithey see a brand's ad messages on TV and in other media such as print or...

Moving TV dollars to cinema ain't so easy; MediaVest intended to shift $100M, but tube remains tough to resist.(News)
June 2, 2008... Byline: Brian Steinberg In november, ad-buying giant MediaVest started talking to its clients about a potentially radical idea: Moving some ad dollars from prime-time broadcast TV into ads that run on movie screens. MediaVest executives in...

Why your paper may smell fruity.(News)(Brief article)
June 2, 2008... Byline: nat ives USA Today has launched several initiatives beyond its daily in an effort to find new revenue. Its Open Air magazine, about active living, already has recruited advertisers such as Odwalla that weren't using the core...

BRIDGETTE HELLER; Global president-baby care, Johnson & Johnson.(Women To Watch)
June 2, 2008... Byline: jack neff Bridgette Heller has come nearly full circle in the marketing world-and become well-rounded as a result. She's a graduate of one of the pillars of package-goods marketing, the Kraft (and General Foods) academy that's...

HELEN CLARK; Corporate marketing manager, Chevron Corp.(Women To Watch)
June 2, 2008... Byline: alice z. cuneo At the recent AdTech conference in San Francisco, teens speaking out in a keynote roundtable were asked what companies they considered to be environmentally friendly. The answer from one, which took some marketers in...

ANJA CARROLL; Media director-McDonald's USA, McDonald's Corp.(Women To Watch)
June 2, 2008... Byline: emily bryson york McDonald's USA Media Director Anja Carroll has her plate full, managing the fast feeder's $810 million in measured ad spending. In 2008, that means supporting a Summer Olympics sponsorship. And there's the...

As big banks balk, two upstarts attract deserving but underserved borrowers; FirstAgain,Virgin Money rely on word-of-mouth and online marketing.(News)
June 2, 2008... Byline: CLAUDE BRODESSER-AKNER Many surveying the consumer-loan landscape see nothing but slag heaps of defaulting subprime mortgages and frozen lines of credit all the way to the horizon. But two upstarts with decidedly fresh marketing...

Media should be ashamed of Starbucks nonstory story.(Viewpoint)(Viewpoint essay)
June 2, 2008... Sometimes we're just plain embarrassed to be part of the media. By media, we mean that yawning maw that's constantly slobbering for a juicy tidbit that can satiate its need for controversy-even where none exists. There are dozens, nay...

Reinhard on culture clashes, big brands and creative conservatism.(Columns)
June 2, 2008... Byline: Rance Crain "The most insecure species of our race are the creative people.'' So said Keith Reinhard, newly minted member of the Advertising Hall of Fame, who penned "Like a good neighbor, State Farm is there'' and "You...

MARY BETH WEST; Exec VP-chief marketing officer, Kraft Foods.(Women To Watch)
June 2, 2008... Byline: emily bryson york After two-plus decades of helping build some of the best-known brands on any supermarket shelf, Mary Beth West now has responsibility for the entire product line at Kraft Foods. Kraft last October named Ms....

SANDY CONSTAN; Managing director, MindShare, Los Angeles.(Women To Watch)(Occupation overview)
June 2, 2008... Byline: megan mcilroy A big challenge for youth-lifestyle brands such as Boost Mobile is relevance. But the cellphone marketer has a leg up on the competition with Sandy Constan on its team. Boost has come to count on the managing...

From media darlings to public enemy No. 1 in five years or less; Why are the online and offline communities so up in arms about certain pseudo-celebrity bloggers?(MediaWorks)(Elizabeth Spiers, the founding editor of New York gossip website Gawker)
June 2, 2008... Byline: simon dumenco It's hard for me to believe it's been this long, but five years ago this summer, in my waning days as an editor at New York magazine, I took Elizabeth Spiers, then the founding editor and writer of Gawker, out for...

ANNETTE STOVER; Chief operating officer, Euro RSCG, New York.(Women To Watch)
June 2, 2008... Byline: tiffany meyers Growing up in France, where agency logos appear at the end of TV spots, Annette Stover devised a parlor game at age 10, guessing which shop produced each commercial before its logo appeared. Almost always, the petit...

TARA WALPERT LEVY; President, Visible World.(Women To Watch)
June 2, 2008... Byline: tiffany meyers Friends of Tara Walpert Levy said she was crazy to leave her associate partnership at McKinsey & Co. to become general manager of Visible World in 2005. She had a different perspective: It "leaped out because it was...

MELISA QUINOY; CEO, Dieste Harmel & Partners.(Women To Watch)(Occupation overview)
June 2, 2008... Byline: laurel wentz Melisa Quinoy, the new CEO of the biggest U.S. Hispanic agency, Dieste Harmel & Partners, spent the past nine years at MTV, in Miami and then London, and before that ran package-goods accounts such as Unilever for...

MAUREEN MCGUIRE; Chief marketing officer, sears Holdings Corp.(Women To Watch)
June 2, 2008... Byline: natalie zmuda The phone call from Sears Holdings Corp. Chairman Edward Lampert came as a surprise. Mr. Lampert and Maureen McGuire had never met, but she'd earned a reputation for her work turning around the IBM brand, and...

Work of the Week; creativity Top five May 27 Edition.(News)(Brief article)
June 2, 2008... In this week's episode of Creativity's Top Five, Grey, New York puts together a football flip-book for Canon; McDonald's dreams of Swedish beards; Pentagram helps the Detroit Institute of Arts go interactive; T.A.G., San Francisco, and N.E.R.D....

The Top Eco-Brands.(Special Report: Green Marketing)(Brief article)
June 9, 2008... Since our first green-marketing report in 2007, consumers have screwed in millions of compact fluorescent light bulbs, teams such as the Pittsburgh Pirates have made ballpark recycling an art and $4-a-gallon gas has driven sales of...

Online TV-watching shift mostly due to convenience; @@Byline: Mike Vorhaus.(Digital)(Survey)
June 9, 2008... Byline: Mike Vorhaus Since our first green-marketing report in 2007, consumers have screwed in millions of compact fluorescent light bulbs, teams such as the Pittsburgh Pirates have made ballpark recycling an art and $4-a-gallon gas has...

Digital is driving marketers to focus on accountability.(Viewpoint)
June 9, 2008... As recession has spooked consumers into trimming their spending, the media and agency communities are looking around warily for signs that marketers are doing likewise. But from Ad Age's vantage point, it doesn't seem that marketers are making...

Media Morph: Classified ads from Wal-Mart.(Digital)(Wal-Mart Stores Inc.)(advertising)(Brief article)
June 9, 2008... Byline: natalie zmuda WHAT IT IS: Not content with simply chipping away at the businesses of fellow retailers, Wal-Mart has quietly entered the classified-advertising fray, adding Craigslist and eBay-owned Kijiji to its list of...

BUILD YOUR BRAND BY THINKING LIKE A FIGHTER; Agility, speed, strength and tenacity are just as important as engagement when you're looking for lasting impact.(CMO Strategy)(Survey)
June 9, 2008... Byline: MARSHA LINDSAY AGILITY, SPEED, STRENGTH AND TENACITY ARE JUST AS IMPORTANT AS ENGAGEMENT WHEN YOU'RE LOOKING FOR LASTING IMPACT in a may 2008 survey of leading national marketers conducted by Lindsay Stone & Briggs, 59% of...

WHAT'S BLUE ISN'T GREEN ALL OVER; Turns out shoppers in many red states are more likely to buy sustainable products, study finds.(News)(Survey)
June 9, 2008... Byline: JACK NEFF Being blue doesn't necessarily mean shopping green, and some of the reddest states at the polls are among the greenest at the grocery checkout, according to an analysis of shopping data by Catalina Marketing. Indeed,...

Spirits not that strong in the face of recession.(News)(Survey)
June 9, 2008... Byline: JEREMY MULLMAN Spirits sales are said to be recession-proof, but recent data suggest that the slowing economy is beginning to take its toll on the trading-up trend that has helped fuel the category's growth over the past decade....

ESSENTIALS FOR INTEGRATED MARKETING; As more power shifts to consumers, need grows for common metric and 'renaissance marketers'.(CMO Strategy)(Survey)
June 9, 2008... Byline: BOB LIODICE Integrated marketing communications isn't new, but it's gaining momentum as power shifts from the marketer to the consumer and as marketers recognize the power and efficiency of taking a holistic approach to engaging...

OBAMA THE MEDIA PLANNER; Optimedia's Antony Young analyzes the Democrats' marketing savvy.(News)(Barack Obama)
June 9, 2008... The race for the Democratic presidential nomination was an intensely competitive, winner-take-all contest, the equivalent of marketing's Coke-Pepsi cola wars or the Ford-GM battles. In the battle of Brand Obama vs. Brand Clinton, targeted...