Advertising Age articles from June 2007

Advertising Age archives from June 2007

TIFFANY R. WARREN.(Special Report: Women to Watch)
June 4, 2007... Byline: brooke capps VP-Director of multicultural programs and community outreach Arnold Worldwide A "diversity Pollyanna.'' That's what TIFFANY R. WARREN calls herself. But diversity in the agency world is no recent concern...

JULIE MULHOLLAND.(Special Report: Women to Watch)(Mulholland Drive Entertainment)(Interview)
June 4, 2007... Byline: kate fitzgerald President-CEO Mulholland Drive Entertainment Hollywood's clout on Madison Avenue first became apparent to JULIE MULHOLLAND while she was working on the Coca-Cola Co. account at McCann Erickson Worldwide....

LINDA YACCARINO.(Special Report: Women to Watch)(Linda Yaccarino services)(Interview)
June 4, 2007... Byline: andrew hampp Exec VP-general manager of ad sales and marketing Turner Entertainment If TNT and TBS seem exceptionally brand-friendly, it's no coincidence. LINDA YACCARINO has something to do with it. Turner...

CLARKE OSBORNE.(Special Report: Women to Watch)(Clarke Osborne)(Brief article)
June 4, 2007... Byline: marc graser Product placement planner Nissan North America When Nissan moved its North American headquarters to Tennessee, CLARKE OSBORNE stayed behind in Torrance, Calif. For her automotive job, Southern California is...

CRISTINA VILELLA.(Special Report: Women to Watch)(Brief article)
June 4, 2007... Byline: laura martinez ruiz-velasco Director of marketing McDonald's USA When CRISTINA VILELLA was appointed director of marketing at McDonald's Puerto Rico in 2001, she was ready to take up any challenge. So when her boss told...

TODAY'S NICHE MARKETING IS ABOUT NARROW, NOT SMALL; BIG IMPACT: The brands that will survive in the new economy will give up illusions of massiveness.(CMO Strategy)
June 4, 2007... Byline: MARSHA LINDSAY the evolution of our mature marketplace, along with the technology that allows consumers to be in control, has created a seismic shift from one-size-fits-all mass markets to millions of markets of self interest. All...

'The 4-Hour Workweek': A case study in DIY marketing; on digital communications.(Digital)
June 4, 2007... Byline: Steve Rubel Twenty-nine-year-old Timothy Ferriss is not a marketer. Still, on his own, he has landed squarely on the best-seller list with his first book, "The 4-Hour Workweek.'' The case is worth a deeper examination because it...

Marketers would be foolish to ignore boomer audience; Editorial.(Viewpoint essay)
June 4, 2007... We applaud Unilever's "discovery'' of the boomer demographic and strongly urge other marketers-those interested in making money, at any rate-to follow suit. The boomer generation isn't the first in America to age gracefully. Their parents'...

As seen on AdAge.com/OutofSite.(Columns)(misplaced advertisements of Virgin Mobile Telecoms Ltd.)(New York Times Co. Times Daily on user generated content for advertisement)(IAC Search & Media's advertising campaign)
June 4, 2007... Virgin Mobile gets lost in New York Here's a lesson for marketers using really targeted campaigns: Be very careful-and thorough-when working out the media placement. Virgin Mobile just unleashed a raft of outdoor ads, from McKinney, aimed...

String of digital deals leaves ad world baffled; ANA, others struggle to understand implications of web giants' recent buys.(News)(Association of National Advertisers )
June 4, 2007... Byline: ABBEY KLAASSEN aklaassen@adage.com the major advertising-industry associations have voiced their concerns over all the recent mergers-and-acquisitions activity in the online-advertising space, most notably the proposed...

Yahoo turns to openness.(News)(Brief article)
June 4, 2007... Byline: Abbey Klaassen At a time when advertisers are questioning whether myriad new-media deals will be good for them and the FTC is investigating whether the Google-DoubleClick deal will bring together too much online ad power under one...

Volkswagen follows a winding ad road.(News)(Chronology)(Brief article)
June 4, 2007... February 2006: Introduces "Fast'' doll online and in ads featuring lab-coated German "engineer'' and the line "Unpimp mein auto.'' April 2006: Introduces jarring "Safety Happens'' push, showing Jettas getting slammed into by other...

Big Pharma doesn't like how it looks on YouTube; Critics use online-video site to skewer Eli Lilly, promote documentary.(News)
June 4, 2007... Byline: RICH THOMASELLI adageeditor@adage.com forget congress and the Food and Drug Administration. More worrisome to the pharmaceutical industry these days is YouTube. The online-video site famous for exploding Diet Coke bottles...

Chinese consumers will go green-but not if doing so is expensive; Many on mainland have environmental concerns, but few pay premium prices for nonfood products.(The World)
June 4, 2007... Byline: NORMANDY MADDEN nmadden@adage.com [beijing] China's environment gets worse by the day, no surprise to residents who sputter to work every morning through congested city streets and dense smog. But so far, Chinese have been...

MICHELLE GASS.(Special Report: Women to Watch)(Michelle Gass services)
June 4, 2007... Byline: kate macarthur Senior VP-chief merchant, global product Starbucks Corp. Call her a bull in a coffee shop. As senior VP-chief merchant, global product for Starbucks Corp., MICHELLE GASS presides over the worldwide...

Comcast saves the best for last in a spot that's funny, relevant.(Garfield's Adreview)
June 4, 2007... As usual, the new spot from Goodby, Silverstein & Partners for Comcast broadband service is totally Comcastic. Funny. Pointed. Relevant. Yep, as usual. But the best thing about it is saved for the very end-which is exactly what will take place...

ELIZABETH ROSS.(Special Report: Women to Watch)(services of Elizabeth Ross)(Brief article)
June 4, 2007... Byline: brooke capps President Tribal DDB West "Within 15 minutes of meeting Liz Ross, I knew two things,'' says Matt Freeman, CEO of Tribal DDB Worldwide. "One, that I would offer her a job running our office in San Francisco....

Mary O'Keefe.(Special Report: Women to Watch)(Mary O'Keefe gained skills in her social work)(Brief article)
June 4, 2007... Byline: tiffany meyers Senior VP-chief marketing officer Principal Financial Group Many of the skills Mary O'Keefe gained during her previous career in social work-including one stint as a suicide prevention counselor-still come...

He followed Mad. Ave to the Top of the Rock.(News)(Ben Silverman co-chairman of NBC Entertainment and NBC Universal Television Studio)
June 4, 2007... Byline: BRIAN STEINBERG bsteinberg@adage.com want to know where Madison and Vine intersect? Ask Ben Silverman. The rampantly successful young producer, who was just named co-chairman of NBC Entertainment and NBC Universal...

Commercial ratings? Nets talk TiVo instead; Metric makes debut, but sellers force negotiations back to DVR viewership.(News)
June 4, 2007... Byline: BRIAN STEINBERG and ANDREW HAMPP bsteinberg@adage.com, ahampp@adage.com nielsen finally released its long-deliberated, much-anticipated commercial-ratings data last week, confirming in hard data what everyone instinctively...

Staying longer.(News)(Brief article)
June 4, 2007... There may be one silver lining for struggling CMOs: Spencer Stuart's new survey finds their tenure actually has increased slightly. Most at least get past the two-year mark, hitting 26.8 months of service before departing. That's up from 23.2...

CAROLE IRGANG.(Special Report: Women to Watch)(Brief article)
June 4, 2007... Byline: stephanie thompson Senior VP-integrated marketing communications Kraft Foods The challenges at Kraft Foods aren't so much weighing heavily as weighing optimistically for CAROLE IRGANG, who in January joined the...

DEANNA BROWN.(Special Report: Women to Watch)(Deanna Brown helps to grow web business)(Brief article)
June 4, 2007... Byline: daisy whitney President Scripps Networks Interactive DEANNA BROWN joined Scripps Networks just a few months ago to help grow its web business. However, one might ask how much help Scripps needs. The company had...

Meet the future leaders of the magazine world; Soon the top publishers will all need new chiefs; here are the candidates.(News)
June 4, 2007... Byline: NAT IVES nives@adage.com ann s. moore isn't leaving her post as Time Inc. Chairman-CEO until 2009, but the company has already started courting at least one possible successor: Susan Lyne, president-CEO of Martha Stewart Living...

Your tot's new preschool teacher: Kimberly-Clark; Marketer distributes soap and storybooks as part of hygiene-education push.(News)
June 4, 2007... Byline: JACK NEFF jneff@adage.com some marketers-particularly food and beverage companies-are steering clear of marketing to kids as they get pummeled by regulators and advocacy groups. But Kimberly-Clark Corp. is successfully jumping...

How Tupperware made itself relevant again; Brand shifts image via endorsers Ice T, Shields, sees sales increase 14.(News)
June 4, 2007... Byline: JACK NEFF jneff@adage.com entering the 21st century, Tupperware's best days seemed well behind it. The 60-year-old brand's heyday was when June Cleaver-esque moms burped pricey but oh-so-functional plastic storage...

Tips for waving the flag.(News)(Brief article)
June 4, 2007... Tell the whole story. Don't assume consumers know your product's heritage or country of origin. Use the web. If you can't tell the whole story in one print or TV ad, try expounding online. Point consumers to websites, social-networking...

Who blogs?(News)
June 4, 2007... Byline: Beth Snyder Bulik perfect strangers: They have the power to send stock prices plummeting and influence the buying decisions of millions. Consumers count them as more credible than your advertising and e-mail marketing. But odds are...

Women to watch.(Special Report: Women to Watch)(Editorial)
June 4, 2007... Aussie Katie Bayne (pictured) is scouring the globe for ways to reinvigorate Coca-Cola; Tiffany R. Warren calls herself a "diversity Pollyanna' as she breaks down barriers; and Alice Li is working to make the 2008 Olympics a product demo for 4...

People & players.
June 4, 2007... Byline: Edited by Kara Reinhardt new york: you are so beautiful People en Espanol celebrates its 11th annual 50 Most Beautiful issue. (From l.) Stephanie Rinaldi, VP-multiethnic marketing and promotions, Maybelline New York/Garnier;...

Brand vs. Street: The classic clash fells Macy's CMO; MacDonald's long-term vision lost out to public co.'s short-term pressures.(News)(Anne MacDonald of Macy)
June 4, 2007... Byline: LISA SANDERS lsanders@adage.com the surprise departure of one of the country's top chief marketing officers-Anne MacDonald from Macy's-underscores a disturbing reality for all marketers: Increasingly, public companies and...

Niching now.(CMO Strategy)(methods of Niche marketing )(Brief article)
June 4, 2007... To harness the power of niche marketing to achieve your business objectives in the new economy, follow these principles: 1. Position your brand as narrowly as is economically possible. 2. Become the specialist that anticipates the needs...

ANN MUKHERJEE.(Special Report: Women to Watch)(vice president of marketing at Frito-Lay Inc.)(Brief article)
June 4, 2007... Byline: tiffany meyers VP-marketing Frito-Lay When you talk about ideas with Frito-Lay's ANN MUKHERJEE, you want to-do something. Run a mile, meet a deadline... learn Russian. That happens when you meet inspiring people. ...

Headhunting has a whole new look; Gallop's latest venture looks to reshape how industry recruits talent.(News)(Company overview)
June 4, 2007... Byline: MATT KINSEY mkinsey@adage.com cindy gallop is back-and trying out her impression of Jerry Maguire. The former CEO of Bartle Bogle Hegarty USA has joined forces with Gary Stolkin, chairman-CEO of global recruitment agency...

NEW ERA: THE CAP WITH THE CRED; How did a decades-old Buffalo, N.Y.-based hat maker gain so much urban appeal? It avoided celebrity spokespeople and let young, influential consumers shape the brand.(News)(Company overview)
June 4, 2007... Byline: MATTHEW CREAMER mcreamer@adage.com little more than a decade ago, New Era Cap was a closely held, Buffalo, N.Y.-based company known to the public, if at all, for supplying Major League Baseball players with their headgear....

KATHY SAVITT.(Special Report: Women to Watch)(interview with Kathy Savitt)(Interview)
June 4, 2007... Byline: marc graser Exec VP-chief marketing officer American Eagle Outfitters When KATHY SAVITT took the job as CMO of American Eagle Outfitters in early 2006, she started turning the company's retail outlets and website into...

JOANNE SMITH.(Special Report: Women to Watch)(interview with Joanne Smith)(Interview)
June 4, 2007... Byline: marc graser Senior VP-in-flight service and global product development Delta Air Lines When a company files for bankruptcy protection, it needs to start getting creative to escape its financial doldrums. JOANNE SMITH took...

GAYLE TROBERMAN.(Special Report: Women to Watch)(Gayle Troberman services in Microsoft Corp.)(Brief article)
June 4, 2007... Byline: marc graser Global general manager-branded entertainment, Msn Microsoft Corp. It's a brand marketer's dream. MSN's GAYLE TROBERMAN has an enormous audience at her disposal-465 million unique users per month-and she's...

LAURA SHULER.(Special Report: Women to Watch)(Interview)
June 4, 2007... Byline: kate fitzgerald Chief strategy officer-president, U.S. Jack Morton Worldwide As the U.S. president of experiential marketing agency Jack Morton Worldwide, LAURA SHULER sometimes feels like the ringmaster of a high-stakes...

What you need to know to win over a locavore.(News)(Brief article)
June 4, 2007... Byline: mya frazier The four gas burners on Lisa Dillman's stove are going strong. There's a boiling pot of gnocchi; a saucepan of chives, tarragon, chicken stock and maitake mushrooms sauteing in butter; organic field greens crisp in a...

FARMSTANDS VS. BIG BRANDS; As consumer sentiment toward buying only locally produced goods begins to pose a credible threat, major marketers such as $38 billion Supervalu scramble to get in on a movement going mainstream.(News)
June 4, 2007... Byline: MYA FRAZIER mfrazier@adage.com with a compass and a map, Lisa Dillman drew a line. Anything grown inside the circle she could eat. Anything outside was off-limits. Ms. Dillman is not just some eccentric fringe consumer. An...

WHAT WINS EFFIES? SIMPLE IDEAS; UNIVERSAL APPEAL: The best work maintains core concepts while morphing to fit cultural nuances.(CMO Strategy)(Editorial)
June 4, 2007... Byline: CLEVE LANGTON this year some of the best and the brightest marketers and agency heads again met in New York to judge the Global Effie submissions. They judged the best of the best, culled down from regional judging events in Asia...

Agencies can't get blinded by Google envy.(News)
June 4, 2007... Byline: Scott Donaton two years ago, I moderated a panel at the Detroit Ad Club that marked the first time Martin Sorrell and John Wren appeared on the same stage. About an hour before the event, I was sitting in an outer hallway of the...

Hispanic upfront likely will climb 7% as nets tout brand integration; Telemundo develops ad-free telenovela; Unilever works with Univision to build web-based show.(Multicultural)
June 4, 2007... Byline: LAUREL WENTZ lwentz@adage.com this year's U.S. Hispanic TV upfront is likely to be up by about 7%, compared with flat spending or even a decline in sales among the English-language networks. Along with those new...

Why marketers are teaming with an online English class; Unilever, others have brands incorporated into warm-up quizzes.(Multicultural)
June 4, 2007... Byline: LAUREL WENTZ lwentz@adage.com marketers are intrigued by a new way to reach Spanish-speakers as they learn English: by sponsoring lessons in a free two-month-old online language course called English180. Initial free trials are...

Soda giants expand beyond the fizz biz; Needing revenue boost, Cadbury and Pepsi begin to license brand names.(News)
June 4, 2007... Byline: KATE MACARTHUR kmacarthur@adage.com dr pepper barbeque sauce. 7Up Bundt cakes. Mountain Dew lip balm. While primarily small soft-drink players such as Jones Soda Co. have for a long time licensed their brand names for...

Beverage bigs try to woo restaurants.(News)
June 4, 2007... Byline: kate macarthur Next time you're in a restaurant, try ordering a Defend & Protect on the rocks. That's just one of the new products Coca-Cola Foodservice offered at the recent National Restaurant Association Show. Its Dasani...

Global highlight: Ford Mondeo.(The World)(Brief article)
June 4, 2007... Byline: Emma Hall Ford Europe sends old, outdated cars up to automotive heaven with the help of 1,400 helium-filled balloons in the international launch spot for the new Ford Mondeo. A skyful of cars float sedately upward with the help...

ALICE LI.(Special Report: Women to Watch)
June 4, 2007... Byline: Normandy Madden VP-Olympic marketing and head of brand communications, China Lenovo Group As China prepares to host the Summer Olympics next year, ALICE LI is leading Lenovo Group's strategy to create a global brand through...

Very large man now finds it much easier to be invisible.(Adages)(Editorial)
June 4, 2007... Byline: Ken Wheaton An item in the June/July issue of Outdoor Life, which hit newsstands last week, caught our eye. It read: "If you've said to yourself lately, `Hey, I wonder what Refrigerator Perry's up to these days...''' And, as it...

MICHELLE BOTTOMLEY.(Special Report: Women to Watch)(Biography)
June 4, 2007... Byline: lisa sanders Co-president, New York Ogilvy Data, strategy and debate top the list of favorite things for Ogilvy's MICHELLE BOTTOMLEY. After college, while pursuing a doctorate in economics at Boston University, she...

Media Morph: On-device portals.(Digital)(Brief article)
June 4, 2007... Byline: Alice Z. Cuneo What it is: An application loaded onto a cellphone that makes the screen more user-friendly for the mobile web. The idea is to make what has traditionally been a clumsy process-surfing the web from a tiny...

Package-goods marketers finally find value in search; Google, others woo advertisers who thought it wouldn't benefit their low-involvement brands.(Digital)
June 4, 2007... Byline: JACK NEFF jneff@adage.com when panicked pet owners typed "pet food recall'' into search engines during the recent contamination crisis, the paid results included affected and unaffected brands hoping to reassure consumers,...

Why pitching is good for you (even when you lose).(Small Agency Diary)
June 4, 2007... Byline: Maureen Hall some may call it looking through rose-colored glasses, but it's finding the silver lining in new-business pitches that helps me commit my team to what could potentially be an uphill battle with many sleepless nights...

PR 'professionals' a disgrace to the language.(Small Agency Diary)(Column)
June 4, 2007... Byline: Eric Webber there's a website I visit on occasion called Engrish.com. It's a collection of photos of signs, packaging, T-shirts and other things that all mangle the English language. Most of the examples come from Asia (hence the...

LAURA LANG.(Special Report: Women to Watch)(chief executive officer at Digitas USA)(Biography)
June 4, 2007... Byline: tiffany meyers ceo Digitas USA "This has been the most exciting year,'' says LAURA LANG, wearing one of those communicable smiles you can actually hear over the phone. "So much has transpired in the agency, and we feel...

The complex relationship between PC Guy and Mac; Water Cooler.(MediaWorks)(Editorial)
June 4, 2007... Byline: Ann Marie Kerwin Steve Jobs and Bill Gates started their careers in the mid-'70s as the youngest guys in the room. The two are just six months apart in age: Jobs is 52, and Gates will turn 52 in October. Now, they say, they are...

PATRICIA GOTTESMAN.(Special Report: Women to Watch)(executive vice president at Cablevision Systems Corp.)(Brief article)(Biography)
June 4, 2007... Byline: claire atkinson Exec VP-digital marketing and commerce Cablevision Systems Corp. Cablevision is experiencing a financial renaissance this year with digital subscribers up 19% year-on-year to 2.5 million and revenue up 12%...

FERNANDA ROMANO.(Special Report: Women to Watch)(executive creative director at Lowe Worldwide)(Brief article)(Biography)
June 4, 2007... Byline: laurel wentz Executive creative director, New York Lowe Worldwide Fernanda "Fefa'' Romano isn't a typical agency creative director. It's not just that she's female, only 32 years old and comes from Brazil. She started on...

commenters clearly express their dismay.(Small Agency Diary)(Editorial)
June 4, 2007... Perhaps certain agencies have opted to go with a "per word'' reimbursement? Thanks for the laugh. We need to speak clearly and get to the point quickly. But most important, we need to consider the audience. Your observations brought...

one reader begs to differ about losing pitches.(Small Agency Diary)(Brief article)
June 4, 2007... While the agency may come together during the pitch process, nothing can tear it apart faster than the dreaded 9 a.m. Monday-morning phone call (or worse, the e-mail) communicating that you came in second yet again. I have never seen office...

In a small Danish town, Lego is shaping the future of commerce.(News)(Company overview)
June 4, 2007... Byline: Bob Garfield my next book, "listen,'' is about a violent revolution in media, marketing and commerce triggered by the revolution in digital technology. So let us therefore begin in that notable crucible of apocolyptic...

Moguls purchase papers for prestige above profit; Bancrofts agree to meet Murdoch; news business drifts back to the barons.(News)(The News Corporation Ltd. acquisition of Dow Jones & Company Inc.)
June 4, 2007... Byline: NAT IVES nives@adage.com remember those bygone days when newspapers were owned by press barons, big names on the local or national stage, whose investment in the printed word was at least as much about their egos or their...

We need better marketing to attract better marketing talent.(Columns)(Industry overview)
June 4, 2007... Byline: Jonah Bloom cindy gallop and her cohorts at the recently minted Talent Business are trying to revolutionize recruitment in the marketing business. They want to break down national borders to create a global market for industry...

DataCenter.(Brief article)(Statistical data)
June 4, 2007... Byline: bradley johnson and kevin brown INTERNET MEDIA JOBS: APRIL '07 - 40,100 April U.S. employment for internet publishers and broadcasters NET MEDIA: Employment at internet media companies in April topped 40,000 for the first time...

On the road: 'Actor Interview'.(Multicultural)(Nick Cannon, speaks about television advertising)(Interview)(Brief article)
June 4, 2007... Byline: laurel wentz When the American Legacy Foundation wanted new material for its satirical "Truth'' TV campaign attacking the tobacco industry, it delved into the Legacy Tobacco Documents Library of 7,588,426 documents totaling...

MARTA WOHRLE.(Special Report: Women to Watch)(director at Hachette Filipacchi Media U.S.)(Brief article)(Biography)
June 4, 2007... Byline: nat ives Senior VP-director of digital media Hachette Filipacchi Media U.S. There isn't much that's more important to magazine publishers in 2007 than getting their digital plays right. So MARTA WOHRLE's mission to direct...

Candidates call for curbs on ads; Health plans from the Democratic hopefuls bode ill for Madison Ave.(News)
June 4, 2007... Byline: IRA TEINOWITZ iteinowitz@adage.com whomever the Democratic Party taps for the 2008 presidential race, one thing is certain: Madison Avenue will be in her (or his) crosshairs. But so far, ad groups aren't exactly reaching for...

Mountain Dew; Green label art.(Work)(Brief article)
June 4, 2007... Green Label Art is a limited-edition series of aluminum Mountain Dew bottles available until October. The multimedia microsite greenlabelart.com features artist portfolios, behind-the-scenes videos, event information and the details on a...

The heat index; Weekly rating (0-10) of sizzle and fizzle.(MediaWorks)(television program ratings)(Brief article)
June 4, 2007... 10: Bada Bing Bada Bye After 86 episodes, HBO airs its final "Sopranos on June 10, leaving a pretty major hole for Chris Albrecht's replacement to fill. 6: Rosie Vs. Elizabeth, Round 2 Can the healing begin? Barbara Walters says Rosie's...

Vodka makers battle over marketing claims; In crowded category, no brand can say it's unique without offending others.(News)
June 4, 2007... Byline: JEREMY MULLMAN jmullman@adage.com vodka is said to be colorless, odorless, tasteless and relatively easy to produce, which makes it pretty hard to boast of any particular uniqueness without stepping on some other brand's toes....

HOW TO PUSH PILLS; IAG offers tips to make your pharma ads as memorable as that moth.(News)(Brief article)
June 4, 2007... Byline: emily tan For the second consecutive year, sleep aid Lunesta took the top spot for most-recalled drug brand and most-remembered pharmaceutical ad. IAG Research found it was recalled 50% more often than the average new...

DITCH THE FLAGS; KIDS DON'T CARE WHERE YOU COME FROM; Internet-oriented youth don't know, or bother, about country of origin.(News)(Survey)
June 4, 2007... Byline: BETH SNYDER BULIK bbulik@adage.com you may be proud to be American (or Korean, or Swedish), but you won't impress the kids by bragging about it. Once upon a time, it made sense to proudly announce a product's country of...

TAMARA INGRAM.(Special Report: Women to Watch)(president at WPP Group PLC)(Brief article)(Biography)
June 4, 2007... Byline: emma hall President-Team P&G WPP Group A billion dollars. If you can put a price tag on what a job is worth to a company, affix that amount to TAMARA INGRAM's title. Last January, WPP Group named Ms. Ingram president of...

EILEEN NAUGHTON.(Special Report: Women to Watch)(media director at Google Inc.)(Brief article)(Biography)
June 4, 2007... Byline: abbey klaassen director-media platforms Google There are two languages these days-online and offline-and EILEEN NAUGHTON is a communicator who can speak both. She understands the way the web is reshaping offline media and...

COLEEN KUEHN.(Special Report: Women to Watch)(executive vice president at MPG)(Brief article)(Biography)
June 4, 2007... Exec VP-chief strategist MPG As head of MPG North America's strategy group, the media agency's in-house think tank, COLEEN KUEHN is pretty much the rudder that keeps a fast-moving boat on course. Her six-person team's charter is...

Somebody wake up Lindsay Lohan: It's time for a media quiz; Three more months have passed, so let's see what you know about Lou Dobbs, 'Idol' and celebutards.(MediaWorks)
June 4, 2007... Byline: Simon Dumenco three months have somehow elapsed, which means it's time again for the quarterly Media Guy Media Studies Pop Quiz. Stop your groaning, people! All books and papers off your desks-now! One of the final acts of...

The best brands harness the wisdom of crowds; London.(The World)
June 4, 2007... Nowadays, anybody involved in marketing communications needs to cultivate an interest in group theory and network behaviors. It's increasingly important to understand how Google works, what goes on inside Wikipedia and what motivates those who...

Teach-ins offer crash courses in emerging media.(TalentWorks)
June 4, 2007... Byline: LISA SANDERS lsanders@adage.com depending on the day and the need, Lori Schwartz is new-media evangelist, professor and therapist. Often, the senior VP-director of emerging media at Interpublic Group's Emerging Media Lab is all...

More CMOs seeking to go private.(News)(chief marketing officers)
June 4, 2007... Byline: JENNIFER ROONEY jrooney@adage.com attention, embattled chief marketing officers: Looking for a safer haven? You might find one at private-equity companies. At a time when the economic demands of large public companies keep...

JULIE RIEGER.(Special Report: Women to Watch)(executive vice president at ZenithOptimedia)(Brief article)(Biography)
June 4, 2007... Byline: brooke capps exec VP-managing director Zenithoptimedia west coast JULIE RIEGER would be the first to tell you that perhaps out-driving your boss and his boss-while barefoot-on the golf course may not be a surefire way to...

CAROLE WALKER.(Special Report: Women to Watch)(marketing services director at Masterfoods USA)(Brief article)(Biography)
June 4, 2007... Byline: stephanie thompson Marketing services director Masterfoods USA "Full-contact'' communications is CAROLE WALKER's mission. Since being promoted to marketing services director last January at Masterfoods USA, Ms. Walker, 48,...

Is Nike next? ATA drops scandal-prone Vick; Football pitchman faces indictment for his alleged role in dog-fighting ring.(News)(Airtran Airways, Michael Vick)
June 4, 2007... Byline: JEREMY MULLMAN jmullman@adage.com airtran airways is scrambling away from Michael Vick, but Nike is standing by its highest-profile football endorser-for now. Amid a flurry of news reports that the Atlanta Falcons...

GM's marketing chief vents about direction of Chevrolet car ads; Wants Campbell-Ewald to push brand as better option than Asian rivals.(News)(General Motors Corp.)
June 4, 2007... Byline: Jamie Lareau jlareau@crain.com general motors corp. marketing chief Mark LaNeve is sending a blunt message to Chevrolet's longstanding ad agency, Campbell-Ewald: Fix Chevy's car ads. In an interview with Automotive News,...