Advertising Age articles from June 2004

Advertising Age archives from June 2004

McPherson looks to shake up ABC.(News)(Stephen McPherson)(Interview)
June 7, 2004... FORMER TOUCHSTONE TELEVISION President Stephen McPherson, 39, stepped in as president ABC prime-time entertainment on April 20 this year, succeeding Susan Lyne. He arrived at his new post during a difficult time for the Walt Disney Co. network,...

Brady's Bunch.(People & Players)
June 7, 2004... Byline: James Brady My personal critics, the grandchildren, tell me "Shrek 2'' fell somewhat short. Those busy folks at The Atlantic Monthly and weekly National Journal are stoking up for yet another go at both presidential...

Disney repurposes NYC flagship store; Will promote theme parks, films and cruises.(News)
June 7, 2004... Byline: T.L. STANLEY Walt Disney Co., trying to make a splash in retail entertainment, will overhaul its only remaining Manhattan store, adding hands-on activities, New York-centric merchandise and live costumed characters in their first...

Janet Fitzpatrick; VP-director of global marketing, Motorola.(Special Report: Women to Watch)(Brief Article)
June 7, 2004... Byline: Alice Z. Cuneo Janet Fitzpatrick is making music at Motorola. Literally. Ms. Fitzpatrick, VP-director of global marketing, has taken the lead in Motorola's move to link its brand with music, spearheading a three-year, $75...

Clients invade Cannes festival; 100-plus marketers seek creative inspiration; will they spoil the party?(Clients at Cannes)
June 7, 2004... Byline: LAUREL WENTZ It's shaping up to be the year of the client at the Cannes Lions International Advertising Festival. Procter & Gamble Co. Chairman-CEO A.G. Lafley will lead a group even bigger than the 29-person delegation that...

Cathy O'Brien; Group publisher-Growth Markets Group, Time Inc.(Special Report: Women to Watch)
June 7, 2004... Byline: Jenna Schnuer Creative. adored. human. Rarely are those words used to describe accountants, but, though she got her start at a Big 8 accounting firm, Cathy O'Brien isn't your average bean counter. "She's a great blend of left...

Viacom reshuffle: Karmazin exit could upset sales operation.(News)
June 7, 2004... Byline: CLAIRE ATKINSON With Chief Operating Officer Mel Karmazin's departure from Viacom last week, the media-buying community is watching to see how the ad-sales functions, especially unit Viacom Plus, will operate without the executive...

Which nets are kings of clutter?(Media Works)
June 7, 2004... Byline: CLAIRE ATKINSON Marketers worry endlessly about producing campaigns that break through the clutter of TV ads. Now a newly released study examines just which broadcast and cable networks have the most crowded commercial breaks, and...

Regal pre-movie package boosts recall; Coke, Cingular and NBC among marketers in '2wenty' program.(News)
June 7, 2004... Byline: HANK KIM When Regal CineMedia launched its pre-feature, 20-minute in-theater content and advertising program called "The 2wenty,'' the company touted it as a move that would elevate cinema-advertising content to a more engaging...

Lisa Klauser; VP-integrated marketing capability, Unilever Bestfoods.(Special Report: Women to Watch)
June 7, 2004... Byline: Stephanie Thompson Saturday mornings find Lisa Klauser busy playing the role of the consumers she's creatively trying to reach as VP-integrated marketing capability for Unilever Bestfoods. Attending back-to-back soccer games...

Denise Strauss; Director of marketing-men's health, Bayer.(Special Report: Women to Watch)
June 7, 2004... Byline: Rich Thomaselli Denise Strauss is one of those rare college graduates who actually practice what they studied. Bayer's director of marketing for men's health went to Cornell University and majored in communications, with a minor in...

Stephanie Klein Peponis; Exec VP-chief marketing officer, Revlon.(Special Report: Women to Watch)
June 7, 2004... Byline: Jack Neff With an undergraduate degree in quantitative economics from Stanford and a resume heavy with experience on Wall Street, consulting and strategic planning, Stephanie Klein Peponis isn't a prototypical chief marketing...

Chantel Lenard; Regional operations manager-Ford Division of Ford Motor Co.(Special Report: Women to Watch)(Brief Article)
June 7, 2004... Byline: Jean Halliday Chantel Lenard is a woman on the move at Ford Motor Co. Since joining the automaker's purchasing department in 1992, the energetic, Dayton, Ohio, native has changed jobs about once a year. In mid-April, she moved to...

Sara Mirelez; Brand director-Aspen Edge and Killian's Irish Red, Coors Brewing Co.(Special Report: Women to Watch)
June 7, 2004... Byline: James B. Arndorfer Sara Mirelez gave up a career in bean counting for suds selling. The Colorado native was fascinated by the marketing strategy involved in helping drive Coors Brewing Co.'s business forward. Ms. Mirelez- who...

Ellen Turner; President-U.S. Retail, Sara Lee Foods.(Special Report: Women to Watch)
June 7, 2004... Byline: Stephanie Thompson Ellen Turner has disrupted companies in a variety of sectors from package goods to copy shops in her 20 years as a brand marketer. As marketing director at Cadbury Schweppes, Ms. Turner helped turn juice...

Dina Howell; Director-First Moment of Truth Center for Expertise, Procter & Gamble Co.(Special Report: Women to Watch)
June 7, 2004... Byline: Jack Neff At a time in the mid-1990s when few marketers knew what retail marketing was and even fewer wanted to do it, Dina Howell was the Procter & Gamble Co. brand manager who raised her hand to get the discipline started. ...

Liz Sarachek; Executive director-sales for U.S. Hispanic, Yahoo!(Special Report: Women to Watch)(Brief Article)
June 7, 2004... Byline: Laurel Wentz If selling the Internet to marketers is often still a challenge, imagine the double whammy of selling the Hispanic market to online advertisers. "I'm the brand builder, evangelist, sales person and educator,''...

Heyer goes to ground after Coke board asserts its power.(People & Players)
June 7, 2004... Byline: KATE MACARTHUR Tonight, Steve Heyer will stand before nearly 400 people who've paid $1,000 to see him honored for global leadership as president-chief operating officer of Coca-Cola Co. But the UJA-Federation of New York event,...

Lion hunters: P&G determined to win; Storming the beaches.(Clients at Cannes)
June 7, 2004... Byline: JACK NEFF Procter & Gamble Co., whose 2003 trip to Cannes is inspiring other clients to join them this year, will bring even more firepower this month as it storms the beaches of Cote d'Azur with a contingent of about 40...

Row over minority practices: Black radio targets Ogilvy in protest aimed at agencies.(News)
June 7, 2004... Byline: LISA SANDERS Supporters of investigations into the advertising industry's minority-hiring practices and the allocation of media dollars on federal advertising contracts turned up the heat last week with a rally in front of the...

Anticipating Nike, Wieden goes to China; Hot shop opens Shanghai office on JWT's turf.(News)
June 7, 2004... Byline: ALICE Z. CUNEO and NORMANDY MADDEN Wieden & Kennedy will just do it in China. Even without a commitment from its cornerstone client, the creative hot shop is opening an office in Shanghai. The move plants the agency in an...

Ros King; Global business director-Kraft Foods at J. Walter Thompson Co.(Special Report: Women to Watch)
June 7, 2004... Byline: Emma Hall As managing director of J. Walter Thompson Co., London, Ros King has led the agency's rise from the seventh to third spot in the U.K. "We have maintained growth through horrible economic times,'' Ms. King says proudly....

NBA, sponsors score by sticking to one theme; 'Destination Finals' effort, good ratings pay off for Reebok, AmEx, Southwest.(News)
June 7, 2004... Byline: RICH THOMASELLI The National Basketball Association Finals are triggering a flurry of marketing from the league and its corporate sponsors under the unified ad theme "Destination Finals.'' "The marketing is so different from...

Language course strikes Hispanic gold; Now Lexicon offers marketers access to its loyal customers.(Multicultural)
June 7, 2004... Byline: LAUREL WENTZ Most non-spanish speakers have never heard of a product that boasts 95% brand recognition among Spanish-dominant Hispanics: Lexicon Marketing's English-language course for recent immigrants Ingles Sin Barreras...

'Us' readers richer? Poor 'Vanity Fair'.(News)(Us Weekly (Periodical))
June 7, 2004... Byline: JON FINE us weekly's readers are richer than Vanity Fair's. And readers of Town & Country-Hearst Magazines' ultra-luxe-life glossy-make less money than the readers of Weight Watchers. So say data from the most recent round of...

Amy Parker; Senior VP-marketing, Toys "R" Us.(Special Report: Women to Watch)
June 7, 2004... Byline: Mercedes M. Cardona Amy J. Parker's three sons were a little disappointed after their mother got her latest job. "They kind of thought there'd be big semi-trucks pulling up to the house on a weekly basis,'' she says. An...

Kimberly Peddle; Marketing manager for Coffee-Mate, Nestle.(Special Report: Women to Watch)
June 7, 2004... Byline: Alice Z. Cuneo Kimberly Peddle has turned a white powder into liquid gold. Well almost. The 31-year-old marketing manager has guided Nestle's Coffee-Mate business through a transition from powder non-dairy coffee creamer to...

What's the big idea? Too few in ad industry know anymore.(Viewpoint)
June 7, 2004... Byline: Randall Rothenberg Slowly, without anyone looking, a hallmark of modern advertising for the last 50 years has all but disappeared: The Idea. The Idea was the central innovation of advertising's Creative Revolution. All other...

Garfield's AdReview; PSAs spell out need for POS when kids IM; no LOL matter.(News)
June 7, 2004... Byline: Bob Garfield How to prove you are old: IM with your children. The AdReview offspring use their cellphones to whine for money, but reserve more intimate conversations for the instant message. "sup?'', for instance. The...

Jackie Woodward; VP-global brand business, McDonald's Corp.(Special Report: Women to Watch)
June 7, 2004... Byline: Kate MacArthur Rolling energy is an apropos description for Jackie Woodward. But the term actually is the name of the marketing concept the McDonald's Corp. VP-global brand business has helped pilot. "She was a critical...

People.(News)(Brief Article)
June 7, 2004... Yves Dupre will step down as chairman of Interpublic Group of Cos.' Weber Shandwick in Canada. Also: Stuart A. MacMillan, 42, to president-CEO, Interpublic Group of Cos.' Weber Shandwick in Canada, from senior VP-sales and marketing, BCE...

Jane Barratt; International brand director on Intel at Euro RSCG Worldwide.(Special Report: Women to Watch)
June 7, 2004... Byline: Lisa Sanders Jane Barratt's rise within Euro RSCG Worldwide has been rapid. With her promotion last November to the No. 2 international-side position on Intel Corp., one of the global agency network's most important accounts, Ms....

Tips for first-timers.(Clients at Cannes)
June 7, 2004... Byline: Laurel Wentz * Stay at a beachfront "palace'' hotel. The chic Majestic is just steps from the Palais des Festivals. The wedding-cake-like Carlton is the Americans' belle epoque favorite. The Martinez, with its all-night bar, is for...

Adages; Bonfire of the Vanities: Sir Charles' collection goes to hell.(News)(Charles Saatchi)
June 7, 2004... Byline: Richard Linnett Some of Charles Saatchi's multimillion dollar collection of contemporary British art burned in a London art warehouse two weeks ago. Charles' spokesman said, "Many of these works were great personal favorites, works...

Comcast sets deals for gaming awards; Mountain Dew, Fox and Jeep to be integrated into G-Phoria.(News)
June 7, 2004... Byline: T.L. STANLEY Comcast's G4techTV cable network has lined up some heavyweight marketing partners for its video-game awards show in August and the dozens of hours of programming leading up to it. News Corp.'s Fox TV network,...

Carb craze hit by reality check.(News)
June 7, 2004... Byline: STEPHANIE THOMPSON Signs are emerging that the low-carb craze is cooling as major food marketers that rushed to capitalize on the trend rethink their strategies, realizing consumers won't pay a premium for poor-tasting products....

Q1 ad spending up 9.6%; big marketers lead charge; Net sees fastest growth; papers get jobs boost.(News)
June 7, 2004... Byline: MERCEDES M. CARDONA Ad spending continued to improve at a rapid clip, even in areas such as newspapers and business-to-business publications, which have lagged behind other media in climbing out of the recessionary hole, according...

Late News; Novartis taps Bravo as first Hispanic agency.
June 7, 2004... [New York] Novartis has chosen WPP Group's Bravo Group, New York, as its first Hispanic agency of record after a final pitch involving at least five agencies, according to executives familiar with the review. A Novartis executive said he could...

Buyers hold ground in upfront standoff.(News)
June 7, 2004... Byline: CLAIRE ATKINSON With the broadcast prime-time TV upfront now expected to wrap flat to down from last year, media agencies played hardball in negotiations last week, holding out for better rates. Network sales executives predict...

Ad groups prep for new tobacco fight; Fear draconian ad curbs could set precedent for fatty food, beer.(News)
June 7, 2004... Byline: Ira Teinowitz New proposals to sharply curtail tobacco advertising and marketing are worrying ad groups-but not because they concern tobacco. Instead, they fear it could lead to similar curbs for advertising of high-fat foods or...

Mary Beech; Director-franchise management, Disney Consumer Products unit of Walt Disney Co.(Special Report: Women to Watch)
June 7, 2004... Byline: T.L. Stanley Nothing compares to joining a venerable marketer like Disney and, in a few months, being a pivotal player in an initiative that the studio's loyalists considered blasphemy. Mary Beech had just such a tall order:...

Verizon crunches data on Sanz tie-in; More Hispanic music efforts ahead.(Multicultural)
June 7, 2004... Byline: LAUREL WENTZ Verizon Wireless is benefiting from the latest craze among concert goers: shooting pictures of the live performer on their phones and emailing them to friends. "If you stand at the back, all you see is everyone's...

Karen Fondu; President of Maybelline-Garnier U.S. division, L'Oreal.(Special Report: Women to Watch)
June 7, 2004... Byline: Jack Neff L'Oreal has made Maybelline and Garnier brand names to be reckoned with since taking over the business in 1995, and Karen Fondu has been a key part in bringing the businesses into the L'Oreal fold and aggressively...

Abandon TV at your own risk; Research shows that advertising works over the long term, even for more mature brands.(Viewpoint)
June 7, 2004... Byline: E. CRAIG STACEY TV advertising does work for many mature package-goods brands. It just depends how you measure its effects. These product campaigns rarely pay out in the short term. However, let's remember that the primary...

Lita Sands; Director/team leader-relationship marketing, Pfizer.(Special Report: Women to Watch)
June 7, 2004... Byline: Rich Thomaselli Lita Sands looks at relationship marketing as this wonderful blend of science and humanities. "I love the quantitative nature of it,'' says Ms. Sands, director/team leader-relationship marketing at Pfizer. "And...

Spots: Oral-B.(News)(Brief Article)
June 7, 2004... Oral-B Brush Ups, disposable dental wipes that fit over a finger for brushing anywhere, are the latest innovation for the mouth-obsessed from Gillette Co. TV ads from BBDO, New York, break today. Chief creative officer: Ted Sann. Exec creative...

Owner AFC to keep Popeyes: Church's, Cinnabon on block.(News)(AFC Enterprises Inc.)(Churchs Chicken)
June 7, 2004... Byline: Kate MacArthur AFC Enterprises is weighing a sale of its Church's Chicken and Cinnabon chains as the franchiser moves to a holding company format and applies for relisting on the Nasdaq exchange. AFC has hired Bear, Stearns &...

Spotlight.(The World: Ad Age Global News & Data)(Brief Article)
June 7, 2004... Byline: Emma Hall Client: Nike Agency: CP Comunicacion Proximity, Barcelona, Spain Nike's Spanish campaign "The Scout" was the world's most-awarded direct-marketing campaign in 2003 CP Comunicacion Proximity, the Spanish shop...

People.(The World: Ad Age Global News & Data)(Brief Article)
June 7, 2004... Bruce Oltchick to exec VP-ad sales at News Corp.'s Star Group, Hong Kong from senior VP-Asia/Pacific, Grey Global Group, Hong Kong, effective July 5. He replaces Toby Hayward, who leaves Star at the end of this month. Antonio Costa Neto,...

Work: Australian Tourist Commission.(The World: Ad Age Global News & Data)(Brief Article)
June 7, 2004... The Australian Tourist Commission hopes to broaden Australia's image as a diverse country, not just a holiday destination, with a global campaign by Whybin TBWA, Sydney. Called Brand Australia, the campaign features well-known Australian...

The Buzz; What we're talking about.(Media Works)(Brief Article)
June 7, 2004... Byline: T.L. Stanley Is it possible for a marketer to be front and center in a reality show, and yet not be too in your face? Brian Woods, CEO of United Online's NetZero Highspeed, thinks the relationship between his brand and NBC's...

Redstone fails at succession.(Viewpoint)(Brief Article)
June 7, 2004... Sumner Redstone survived, Mel Karmazin didn't, and their uncivil war is over. Now things should calm down. Except Viacom Chairman-CEO Redstone blew it last week by setting up a CEO-succession battle between two executives who have a winning...

Nickelodeon targets the stroller set; Nick Jr. Baby teams with P&G for diapers; DVD series planned.(News)
June 7, 2004... Byline: T.L. STANLEY Viacom's Nickelodeon, already entrenched with kids from preschool to middle school, is aiming even younger: infants. Nick Jr. Baby, an umbrella brand for licensed entertainment, package goods and other products,...

Nintendo, Sony come to fisticuffs over hand-helds; Both look to capture fancy of influencers.(News)
June 7, 2004... Byline: BETH SNYDER BULIK Nintendo of America and Sony Corp. are gearing up for a face-off in the hand-held-game arena later this year, with both companies already starting to scramble for market share and mind share. E3, the...

Starcom wins Kraft biz in U.K.(The World: Ad Age Global News & Data)(Brief Article)
June 7, 2004... Byline: Emma Hall [London] In the first of three regional European reviews, Kraft Foods U.K. & Ireland appointed Publicis Groupe's Starcom Media-Vest starting July 1 to handle its $25 million media planning and buying account after a...

Under 50% of snack sales: Keebler has not proved boon to Kellogg stable.(News)
June 7, 2004... Byline: STEPHANIE THOMPSON Three years after acquiring Keebler, Kellogg Co. is moving the Hollow Tree from Elmhurst, Ill., to Battle Creek, Mich. The uprooting of the Keebler team from its longtime home to a floor in Kellogg's corporate...

Barbara Jackson; VP-marketing for Courvoisier and Kahlua, Allied Domecq Spirits North America.(Special Report: Women to Watch)
June 7, 2004... Byline: James B. Arndorfer Sales of courvoisier cognac soared in 2002 once rapper Busta Rhymes praised it in the song "Pass the Courvoisier.'' Barbara Jackson, VP-marketing for Courvoisier and Kahlua at Allied Domecq Spirits North...

Federated chief points way to turnaround: marketing.(Viewpoint)
June 7, 2004... Byline: Jonah Bloom I loved the whole process,'' says the CEO of Federated Department Stores, Terry Lundgren, recalling the agency pitches that saw the giant retailer whittle down its list of 65 prospective shops to seven finalists and,...

The Week; P&G hears pitches for $4B planning biz.(Briefsa)
June 7, 2004... Five shops are vying for Procter & Gamble Co.'s $4 billion U.S. communications planning account, including an unconventional contender-Omnicom Group's direct-marketing shop Targetbase, Irving, Texas. Though Targetbase is a direct-marketing...

Institutional investors sought: Veronis rolls midsize-media fund.(News)(Veronis Suhler Stevenson)
June 7, 2004... Byline: MERCEDES M. CARDONA In yet another sign that the communications business has regained much of the oomph lost during the recession, a merchant bank has begun seeking institutions willing to invest in the industry. Veronis Suhler...

Work 6.7.04.(News)(Brief Article)
June 7, 2004... Images of the Week Campbell-Ewald, Santa Monica, Calif., wrapped a 15 story building as part of an outdoor and newspaper campaign to promote a new exhibit at the Natural History Museum of Los Angeles County. Art director: Mike Conboy....

Weather Channel, politics star in film; Network leverages brand, voices stance on global warming in summer feature.(News)
June 7, 2004... Byline: RICHARD LINNETT Dark storm clouds gathered in the sky over the Museum of Natural History, upstaging a flurry of fake snowflakes that 20th Century Fox provided as a special effect for its New York premiere screening of "The Day...

Kerri Martin; Marketing communications manager, Mini Cooper division, BMW of North America.(Special Report: Women to Watch)
June 7, 2004... Byline: Jean Halliday Kerri Martin feels lucky to have worked on three brands and products she identifies with personally: She always owns and drives the product she markets. Holding the title of marketing communications manager in BMW...

Holly Stein; VP-entertainment licensing, Mattel.(Special Report: Women to Watch)
June 7, 2004... Byline: T.L. Stanley Holly Stein sits at the kids table, but she doesn't feel at all like an outcast. In fact, she's right where she wants to be, soaking up all the chatter about what youngsters are playing with, thinking about,...

Claire Watts; Exec VP-merchandising, Wal-Mart Stores.(Special Report: Women to Watch)
June 7, 2004... Byline: Jack Neff Claire Watts had spent 15 years in merchandising as a buyer for May Department Stores, Lands' End and the Limited when in 1997 she got a call she never expected, summoning her to Bentonville, Ark. Wal-Mart Stores...

Online ad demand bumps up prices; Inventory tight for 'prime time' Web pages.(News)
June 7, 2004... Byline: KRIS OSER The Internet, one might think, has an infinite supply of ad sites. But with certain hot spots becoming such coveted properties that marketers reserve space up to a year in advance, major online-ad publishers are finding...

Chipotle goes quirky for training video; Taps Mother to help workers 'get it'.(News)
June 7, 2004... Byline: KATE MACARTHUR Chipotle, putting a fresh spin on internal communications, recruited a hot ad agency to shoot an offbeat training video aimed at the fast-food chain's employees. The nine-minute film and a 60-second trailer...

Linda Kovarik; Regional planning director for P&G Beauty Care in the Asia/Pacific at Leo Burnett Wordlwide.(Special Report: Women to Watch)
June 7, 2004... Byline: Normandy Madden Linda Kovarik's dual understanding of Asian consumers and Procter & Gamble Co.'s brands has helped turn P&G into a market leader across the region. As Leo Burnett Worldwide's regional planning director for P&G...

Esther Franklin; Senior VP-director of Consumer Context Planning, Starcom USA.(Special Report: Women to Watch)
June 7, 2004... Byline: Richard Linnett Esther Franklin saw the light in a Las Vegas casino two years ago, and it wasn't a glowing gumball on top of a slot machine. She was an account planner then at Leo Burnett USA, attending an annual conference of...

Frances Page; Principal-strategy and business affairs, Magna Global Entertainment.(Special Report: Women to Watch)
June 7, 2004... Byline: Claire Atkinson Speculation about who would replace Robert Riesenberg at Magna Global Entertainment didn't last long. Frances Page was immediately elevated to principal-strategy and business affairs, following Mr. Riesenberg's...

Virgin builds buzz with racy viral ad.(The World: Ad Age Global News & Data)(Brief Article)
June 7, 2004... Byline: Emma Hall [London] Virgin Mobile built anticipation for its latest spot starring Christina Aguilera by distributing a raunchier viral version of the ad before its TV launch. WPP Group's Rainey Kelly Campbell Roalfe/Y&R commercial...

Dentsu, Asatsu to pair for venture.(The World: Ad Age Global News & Data)(Brief Article)
June 7, 2004... Byline: Normandy Madden [Tokyo] Dentsu and Asatsu-DK, Japan's No. 1 and No. 3 ad agencies, will start a joint venture in October to develop next-generation advertising in Japan's changing media market. The unnamed company will develop...

Canada taps Cossette for media.(The World: Ad Age Global News & Data)(Brief Article)
June 7, 2004... Byline: Gail Chiasson [Toronto] The Canadian government finally named Cossette Media, Toronto, as its media agency of record, after two separate reviews. In March 2004, the government said it will cut media spending by 15% to about $52...

FYI . . .(The World: Ad Age Global News & Data)(Brief Article)
June 7, 2004... The Cannes Lions International Advertising Festival revised upward the total number of entries this year to 18,705, an increase of 14% over last year.The U.S. accounted for 2,660 of those entries. Overall, the press and outdoor categories are...

AdWatch.(News)
June 7, 2004... Byline: Mercedes M. Cardona Turn Signals The advertising recovery continued to gain traction during the first quarter as TV continued to get the lion's share of growing marketing budgets and newspapers began to see classified...

Cannes 2004.(Clients at Cannes)(Brief Article)
June 7, 2004... Follow daily news of events at the International Advertising Festival on AdAge.com. A team of Ad Age Group reporters will be on the ground in southern France from June 21 through the final awards ceremony June 26. See QwikFind aap69b.

Voted & Quoted; 58% ...of our AdAge.com voters think the latest surge in online ad sales is merely the next bubble. The remaining 42% believe it is a lasting rebound due to the general trend towards all things online.(Viewpoint)(Brief Article)
June 7, 2004... "This time around is a real rebound because the industry is smarter about how online media can work and how easily it can be manipulated. The general public is starting to get more comfortable with using the Internet.... It's a classic case of...

People & Players.(Brief Article)
June 7, 2004... New York The first Marketing Effectiveness Council meets to discuss new perspectives in marketing. (From l.) Chad Mellen, VP-marketing, Tumi; William Harford, VP-North American marketing, British Airways; David Neeleman, CEO, JetBlue Airways;...

Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(Media Works)(Brief Article)
June 7, 2004... 9 Memorial Day Movies "The Day After Tomorrow" opened, nabbing $86 million. "Shrek 2" in its second weekend, took in $92.2 million. The two sold the most tickets ever for the official kickoff to blockbuster season. 7 Dan Rather CBS anchor...

Brady's Bunch.(People & Players)(Column)
June 14, 2004... Byline: James Brady Having confidently predicted women would never buy a magazine just about shopping, and having been proved wrong by Lucky, I was treading carefully over lunch with the two guys who run this latest Conde Nast mag called...

Work: Coke.(The World: Ad Age Global News & Data)(Brief Article)
June 14, 2004... Coca-Cola Co. positions Coke Light as a drink that won't ruin a healthy lifestyle. The print ad, by Bartle Bogle Hegarty, Singapore, shows a man's washboard abs with ice cubes in a glass of low-cal soda. Copywriter and art director: Steve...

People.(The World: Ad Age Global News & Data)(Brief Article)
June 14, 2004... Joakim Jonason to new position of London-based international creative director of Scholz & Friends, a German-based European network that bought itself out from Cordiant Communications Group last year. Mr. Jonason, a leading Swedish creative...

Adages; Madison Ave. on the moon: Frolicking in the final frontier.(News)
June 14, 2004... Byline: Richard Linnett In 2002, Gene Myers, CEO of Space Island Group, was on the stump promoting space tourism and launching orbital hotels into the great beyond. He stopped in on Howard Stern's radio show and the shock jock was...

Spotlight.(The World: Ad Age Global News & Data)(Brief Article)
June 14, 2004... Byline: Ivan Castano and Emma Hall Client: Vueling Agency: S,C,P,F, Barcelona The latest entry in Europe's no-frills airline war invents its own language. Even in the overcrowded skies flown by Europe's 50 budget airline...