Advertising Age articles from June 2003

Advertising Age archives from June 2003

An agnostic approach to media; Jennifer Kohl, Chief marketing officer and integrated media director, Y&R's Brand Buzz.(Women to Watch)(profile of Jennifer Kohl of Young & Rubicam)
June 2, 2003... Byline: Jonah Bloom Jennifer Kohl from Young & Rubicam's Brand Buzz had her epiphany standing in Times Square, staring at billboards, thinking about Jell-O. It was 1997, the down-at-heel square was being Disneyfied and Ms. Kohl was...

TiVo introduces service to measure audience data; Will sell reports on viewer habits to advertisers.(News)(TiVo Commercial Viewing Report)
June 2, 2003... Byline: TOBI ELKIN TiVo today introduces an audience-measurement service that offers advertisers and broadcasters moment-to-moment intelligence on viewing patterns within prime-time TV shows, and will sell customized reports with data...

To win in business, sports, try thinking inside the box.(Viewpoint)
June 2, 2003... Byline: Rance Crain We need a little more thinking "inside the box,'' both in business and sports. How many exhortations have you heard, especially during this downturn, to throw away the rulebook, to do things in a radically...

Exclusive: McD's takes DDB, with a side of Arnell; Exploring edgier approach.(News)(McDonald's Corp. is expected to award ad account to DDB Worldwide, Arnell Group)
June 2, 2003... Byline: KATE MACARTHUR McDonald's Corp. will ask Omnicom Group's DDB Worldwide and a surprise partner, sibling Arnell Group, to take the lead in its new marketing direction. The fast-feeder's free-for-all among its shops for a big...

Debt Issues: Interpublic fights to dig its credit rating out of junk; Could see rise as soon as next year.(News)(Interpublic Group of Companies Inc.)
June 2, 2003... Byline: BRADLEY JOHNSON At an investor conference last December, Interpublic Group of Cos. Chief Financial Officer Sean Orr vowed Interpublic had "a sacred commitment'' to retain its investment-grade credit rating. Interpublic failed to...

MSN mantra: `Easy to sell, easy to buy'; Joanne Bradford, VP-chief media revenue officer, MSN.(Women to Watch)(profile of Bradford)
June 2, 2003... Byline: Alice Z. Cuneo The fact that Joanne Bradford owns a butterfly costume should come as no surprise. As VP-chief media revenue officer at Microsoft Corp.'s MSN, she's in step with MSN's commercials in which a guy dressed as a...

Solid gold Rolodex accesses Hollywood; Tera Hanks, Exec VP-partner, Davie-Brown Entertainment.(Women to Watch)(profile of Hanks)
June 2, 2003... Byline: Claire Atkinson As exec vp-partner at Omnicom Group's Davie-Brown Entertainment, Los Angeles, Tera Hanks is one of the product placement industry's leading players. She joined the business back in the 1980s when products got screen...

`Next Jane Pauley' soars for Chevy; Amy Flavin, Senior VP-management supervisor, Campbell-Ewald.(Women to Watch)(profile of Flavin)
June 2, 2003... Byline: Jean Halliday Amy Flavin has a confession. "I thought I'd be the next Jane Pauley'' as a journalism student at Michigan State University, she says. But the native of small-town Bath, Mich., outside the state capital, switched her...

Schroer out: Chrysler shifts to hard-sell approach.(News)(vice president global sales, marketing Jim Schroer leaves automaker)
June 2, 2003... Byline: JEAN HALLIDAY Amid sliding sales and the departure of a top marketing executive, Chrysler Group today breaks a $100 million ad campaign for all three of its brands to boost summer traffic to dealerships. The spending is an...

Some titles see big ad-page gains; But execs reluctant to predict a turnaround.(News)(magazines)
June 2, 2003... Byline: JON FINE After two-plus years of steadily downbeat news, magazine executives, looking back at the first few months of `03, see a business landscape dotted with some surprisingly strong gains. But even executives at titles...

On the road: Chivas backs U.S. tour of Latin Rockers.(Multicultural)(Brief Article)
June 2, 2003... Byline: Mercedes M. Cardona Chivas Regal USA will take its Hispanic marketing efforts on the road this summer, sponsoring the U.S. tour of Latin rockers La Ley. The Pernod-Ricard scotch brand will back up the tour with radio, online...

XM takes satellite-radio lead, but Sirius could gain ground; Rivals share task of building up nascent category.(News)
June 2, 2003... Byline: ELIZABETH BOSTON and JEAN HALLIDAY With the financial-and advertising-backing of an automotive partner, a 500,000-strong subscriber base and a measured-media budget more than five times its rival, XM appears to be the winner in the...

`Streaker' overseer is master of the details; Nancy Monsarrat, U.S. ad director, Nike.(Women to Watch)(profile of Monsarrat)
June 2, 2003... Byline: Rich Thomaselli It had been a long time since Nancy Monsarrat was on an actual shoot, and she picked a doozy for her return to the game. "Yeah, it was pretty interesting to stand in a freezing cold stadium to watch a naked man...

Chicago shop's profile boosted; Gail Pollack, Senior VP-group creative director, BBDO Worldwide.(Women to Watch)(profile of Pollack)
June 2, 2003... Byline: Kate MacArthur Some might call Gail Pollack a late bloomer. With 20 years in the ad game, the senior VP-group creative director at Omnicom Group's BBDO Worldwide, Chicago, is coming off one of the best years of her career. The...

Late News; Philips opens global push with new U.S. campaign.(includes multiple news briefs)
June 2, 2003... [atlanta] Philips Electronics launches in the U.S. this week what will become a global TV and print campaign for new and existing products, including FlatTV, DVD+RW, projection TVs, Pixel Plus technology and a new line of Cineos TVs. Spending...

Garfield's AdReview: 'Redemption' speaks volumes about quality of GM marketing.(News)(latest advertising campaign from General Motors Corp. is reviewed)
June 2, 2003... Byline: Bob Garfield This just in: General Motors has failed. Not necessarily at producing good cars and trucks, although that's what the company is belatedly confessing to in a series of print ads from McCann-Erickson Worldwide, Troy,...

Miller loses 'Catfight,' buzz doesn't lift Lite; Brewer works on replacement to break in fall.(News)(Miller Brewing Co. to retire TV advertisement series)
June 2, 2003... Byline: HILLARY CHURA SABMiller's Miller Brewing Co. will retire its "Catfight'' series after the final episode with actress Pamela Anderson breaks this week, as the company searches for advertising thatn spurs sales rather than just...

Out of Home: Industry focuses on flexibility, metrics.(News)
June 2, 2003... Byline: ELIZABETH BOSTON The out-of-home ad industry aims to live up to Publicis Groupe CEO Maurice Levy's recent prediction to the Chicago Advertising Federation that outdoor advertising could "remain the only mass medium of the future.''...

Ad Review: Good effort for shaky premise.(The World: Ad Age Global News & Data)(latest ad for "Lipton Black Tea")(Brief Article)
June 2, 2003... Byline: Bob Garfield We can only surmise why Lipton Tea changed its name to Lipton Black Tea. Presumably the precise term makes Lipton seem less commonplace, more exotic-or, at least, more serious and attractive to a supposedly more...

The Buzz; What we're talking about.(Media Works)(American Express Publishing Corp. to publish newsletter for Dr. Phil McGraw)(Brief Article)
June 2, 2003... Byline: Edited by Ann Marie Kerwin, Remember celebrity magazines? Like Rosie? Like Martha Stewart Living, back before Ms. Stewart's name was shrunk to microtype on her new Everyday Food? So does The Buzz. But all those came from an earlier...

People.(The World: Ad Age Global News & Data)(includes multiple personnel briefs)
June 2, 2003... Phil Kramer, 41, to advertising director of The Wall Street Journal Europe, London, from director of sales for AOL Time Warner's AOL (UK). He succeeds Isabel Metzler, who is leaving the company. Jon Pye, 36, to managing director and...

Asian show joins reality-TV fray; 'Road Trip USA' gets praise for mixing Chinese, American culture, but no sponsors yet.(Multicultural)
June 2, 2003... Byline: LAUREL WENTZ and NORMANDY MADDEN As reality-show concepts come and go in the general market, a New York production company and a San Francisco Asian-language TV channel are trying to drum up support for the first Asian-American...

Glad not about to give up position; Beth Springer, VP-general manager for Glad, Clorox Co.(Women to Watch)
June 2, 2003... Byline: Jack Neff After tackling one of Clorox Co.'s biggest marketing challenges, Beth Springer finds herself with a seemingly bigger one-running a Glad business in partnership with Clorox rival Procter & Gamble Co. Ms. Springer,...

Strategist inspires staff, clients; Emma Cookson, Global head of strategic planning, Bartle Bogle Hegarty.(Women to Watch)(profile of Cookson)
June 2, 2003... Byline: Claire Atkinson Bartle Bogle Hegarty's Emma Cookson, 38, might be a strategic thinker when it comes to the clients, but in terms of her own career, she claims to have moved up the ladder largely by accident. Her promotion in...

Alternative fare chief makes most of hits; Andrea Wong, Senior VP-alternative series and specials, ABC Entertainment.(Women to Watch)
June 2, 2003... Byline: Jennifer Pendleton ABC's reality hit "The Bachelor'' doesn't win raves from critics or feminists, but the unscripted series delivers what the beleaguered broadcast network most needs-ratings. Nearly 26 million viewers tuned in for...

Withdrawal: Tobacco money evaporating; Cuts in anti-smoking efforts have agencies fidgeting.(News)
June 2, 2003... Byline: CLAIRE ATKINSON When Crispin, Porter & Bogusky began work on Florida's youth anti-smoking account five years ago, $24 million was spent on marketing for the effort that garnered a media grand prix at Cannes and inspired the...

Type A exec shakes up Coke creative; Esther Lee, Chief creative officer of North America, Coca-Cola Co.(Women to Watch)
June 2, 2003... Byline: Hillary Chura It's not your average account exec who can be hired to oversee a bevy of creatives and have them end up actually respecting her. Then again, Esther Lee isn't your average anything. She's a dynamo who helped...

People.(People & Players)(includes multiple personnel briefs)(Brief Article)
June 2, 2003... Steven C. Roberts, 41, to chief operating officer, MRM Partners Worldwide, from chief financial officer, Interpublic Group of Cos.' McCann-Erickson WorldGroup. Matt Canzano to exec VP-creative director, Interpublic's McCann-Erickson, Troy,...

`People' outsider rises to challenge; Kathleen Kayse, Publisher, 'People'.(Women to Watch)
June 2, 2003... Byline: Jenna Schnuer At Time Inc.'s People, even longtime staffers at the publishing unit of AOL Time Warner are considered outsiders. So when Kathleen Kayse, a 19-year Time Inc. veteran and publisher of Money, became publisher of People...

Soccer mom with sights on P&G goal; Deb Henretta, President-global baby care, Procter & Gamble Co.(Women to Watch)
June 2, 2003... Byline: Jack Neff Deb Henretta is a self-described soccer mom whose unassuming first name seems better suited to her role shuttling her three kids to soccer games than to running the biggest brand at the world's biggest advertiser. ...

Starcom advises to up TV spots, cut buys; Creative will change often to accommodate waning attention.(News)
June 2, 2003... Byline: RICHARD LINNETT In what could be a boon for commercial production, Publicis Groupe's Leo Burnett Co. and other creative shops that work with Starcom Media-Vest Group are planning to increase the number of spots produced for...

Parmalat to launch global water brand.(The World: Ad Age Global News & Data)(Esker Natural Spring Water)(Brief Article)
June 2, 2003... Byline: Gail Chiasson [Montreal] Italian food group Parmalat is trying to develop a global mineral-water brand starting in North America with its new Canada-produced Esker Natural Spring Water. "We want Esker to eventually be generic, to...

Work: Havaianas.(The World: Ad Age Global News & Data)(footwear brand promotes rubber sandals in Australia)(Brief Article)
June 2, 2003... The Brazilians have endless fashionable variations for their trendy rubber sandals. As one popular brand, Havaianas, moves into overseas markets, ads from Omnicom Group's Almap BBDO, Sao Paulo, go along. The first Australian ad, introducing a...

On the wings of Dove, exec extends reach; Silvia Lagnado, Global brand director-Dove Unilever.(Women to Watch)
June 2, 2003... Byline: Laurel Wentz When Unilever created global brand directors two years ago for its top brands, Silvia Lagnado was first in line. "I said it would be a killer job and [would take it] only if it's based in the U.S. and it's Dove,'' she...

Women and the money hurdle; How to get ahead in advertising: Make money the final focus.(Viewpoint)
June 2, 2003... Byline: CANDY DEEMER AND NANCY FREDERICKS For almost a quarter of a century, women have represented a near majority of middle managers in advertising agencies, making this one of the most female-friendly of industries. But surveys,...

Consistent message proves sweet victory; Anne Baxter Rewey, Director of marketing, McNeil Nutritionals' Splenda.(Women to Watch)
June 2, 2003... Byline: Stephanie Thompson At first glance, Anne Baxter Rewey's degree in industrial engineering may seem unrelated to her current job as director of marketing for McNeil Nutritionals' Splenda, a sugar substitute she has helped grow to a...

Auto star `gets value' at high-end Mercedes; Michelle Cervantez, VP-marketing, Mercedes-Benz USA.(Women to Watch)
June 2, 2003... Byline: Jean Halliday Michelle Cervantez has driven far in the male-dominated auto industry. Starting her automotive career at Ford Motor Co. 15 years ago, she joined Mercedes-Benz USA on St. Patrick's Day as VP-marketing. The...

Back to basics bid pumps ad hike; MaryAnn Bekkedahl, VP-publisher, 'Men's Health'.(Women to Watch)
June 2, 2003... Byline: Jenna Schnuer Rodale executives should send American Media's Carolyn Bekkedahl a big bouquet of flowers. If it weren't for some "fierce competition'' between sisters, Carolyn's younger sibling, MaryAnn, VP-publisher at Rodale's...

Delta's move to yank its ads in-house could set precedent; Shops may feel pinch as carriers look to cut costs.(News)
June 2, 2003... Byline: RICH THOMASELLI Delta Air Lines' decision last week to pull its $33 million creative account from Publicis Groupe's Leo Burnett USA, Chicago, and bring it in-house could have ripple effects for other agencies with airline accounts....

Exclusive: Nike taps 1 fast man, 2 big directors for ads.(News)(Nike plans advertising campaign featuring runner Tim Montgomery)(Brief Article)
June 2, 2003... Byline: ALICE Z. CUNEO Nike is sprinting into the 2004 Olympic running season with a campaign from Wieden & Kennedy filmed by two directors and slated for two different media. The cinema portion of the campaign features American runner...

Adages - Angry young artist vs. Mad Ave.: shooting the hand that feeds you.(News)(art rebels, Carter Kustera, George Lois)
June 2, 2003... Byline: Richard Linnett The Gun and Wound Show, an art show that hangs in a gallery in the Chelsea district of New York, opened in April, before the Iraq war ended. It was timely. While U.S. soldiers engaged in deadly firefights in the...

U.K. award show withholds gold; D&AD hands out 32 silver prizes, boding ill for creative at Cannes.(News)
June 2, 2003... Byline: EMMA HALL [London] In a bad omen for blockbuster creative work at the International Advertising Festival later this month, judges at the U.K.'s most prestigious creative award show failed to hand out a single gold prize last week,...

The Player: Madhany brings it together for new mOne North America; WPP exec aims to make holistic efforts easier.(People & Players)(Nasreen Madhany, CEo of mOne North America)
June 2, 2003... Byline: TOBI ELKIN Nasreen Madhany is a rarity in the world of marketing and media-she's worked for the same agency, in this case, WPP Group's Ogilvy & Mather Worldwide, for more than 25 years, most of which were spent in Canada. Her...

Marketers Plant Flags - Go and sell it on the mountain: Everest.(News)
June 2, 2003... Byline: CLAIRE ATKINSON If you place a sign 17,000 feet high on Mount Everest and hardly anyone sees it, is it still smart marketing? It is if the world's press is reporting on the 50th anniversary of the first ascent by Sir Edmund Hillary...

Multicultural made mainstream; Dana Wade, President, Spike DDB.(Women to Watch)
June 2, 2003... Byline: Claire Atkinson When Dana Wade interviewed for a job at Spike DDB, she didn't sit and wait for her interviewers to explain the position of president, she did it for them. Her vision was to take the Omnicom Group-owned operation...

Forget FCC rules: Bumbling moguls limit their own power.(Viewpoint)
June 2, 2003... Byline: Scott Donaton All the hand-wringing over the Federal Communications Commission's vote this week on media ownership misses the point. We don't need federal rules to check the power of media monoliths. Foolish management already...

P&G finds aggression has a price; More ad challenges than usual.(News)(Procter & Gamble Co.)
June 2, 2003... Byline: JACK NEFF After years of losing market share in categories such as oral care and feminine care, Procter & Gamble Co. has reversed fortune, growing sales faster than most major competitors in the past year. But aggressive ad efforts...

Entries decline 5%.(News)(Cannes Lions International Advertising Festival)
June 2, 2003... Byline: Laurel Wentz Entries are down 5% for this month's Cannes Lions International Advertising Festival, to 16,392 ads, following a nearly 10% drop in entries last year. The falloff is not unusual for awards shows in a recession,...

The Biz: TV execs angle for more play in sports.(Media Works)
June 2, 2003... Byline: RICH THOMASELLI The relationship between TV and sports used to be a simple. Networks bought the rights fees from the leagues in exchange for exclusivity in televising national games. But as those rights fees soar, TV executives are...

High-energy bid adds P&G, Snapple dollars; Lisa McCarthy, Exec VP, Viacom Plus.(Women to Watch)
June 2, 2003... Byline: Louise Kramer Lisa McCarthy showed a knack for sales and marketing at an early age. She founded a T-shirt company, a jewelry business and a tutoring operation before she graduated from high school and taught aerobics three...

Brady's Bunch.(People & Players)
June 2, 2003... Byline: James Brady Always fun hanging with the Entertainment Weekly guys. They know (almost) everything that's going on, telling me just who 50 Cent might be, whether "Matrix'' will top "X2'' at the box office, stuff like that. Jim...

Syndication scores, outpaces cable CPMs.(News)
June 2, 2003... Byline: WAYNE FRIEDMAN and RICHARD LINNETT Cable and syndication are riding the coattails of the vigorous $9.3 billion broadcast network upfront ad market-with both cable and syndication revenue expected to rise an astounding 20%. More...

The Week; GM takes `Road to Redemption'.(Briefs)
June 2, 2003... General motors corp. breaks a corporate ad campaign June 2 to tout it has improved its quality with a "road to redemption'' theme, confirming an Advertising Age report May 5. The target is the roughly 40% of consumers who don't consider...

Wordsmith out to rewrite shop history; Mimi Cook, Associate creative director, Goodby, Silverstein & Partners.(Women to Watch)
June 2, 2003... Byline: Alice Z. Cuneo Mimi Cook's ambition is to break into one of advertising's most exclusive boys clubs: the leadership at creative powerhouse Goodby, Silverstein & Partners, San Francisco. (Currently no Goodby full partner is female.)...

Strategic thinker covers Burnett bases; Susan Wayne, Exec VP-group account director, Leo Burnett USA.(Women to Watch)
June 2, 2003... Byline: Kate MacArthur On a day Susan Wayne was advising a co-worker about a business problem, the exec VP-group account director at Publicis Groupe's Leo Burnett USA turned to her favorite trick. She reached into a vase on her desk and...

Tourism After SARS: Hong Kong looks to mend image.(News)
June 2, 2003... Byline: NORMANDY MADDEN [Hong Kong] The next step in Hong Kong's battle against severe acute respiratory syndrome involves lots of ad dollars to rebuild its shattered image as a safe destination. Four international agency networks are...

Work 6.2.03.(Work)
June 2, 2003... Images of the week Kraft Foods' Altoids introduces breath strips with more "Curiously Strong'' ads from Publicis Groupe's Leo BurnetT USA, Chicago. Art Director: Noel Haan. Copywriter: G. Andrew Meyer. Volkswagen of America blows its...

Editorial: Captured by the upfront.(Viewpoint)(upfront TV market)(Brief Article)(Editorial)
June 2, 2003... It's been a disappointing upfront TV market. Not for the TV business, to be sure, nor for anyone hungry for bullish signs for the ad economy. It's disappointing for what it says about the state of marketer thinking. Executives in other media,...

Making mergers fly in spite of hot spots; Kathleen Brookbanks, Managing director, OMD Midwest.(Women to Watch)
June 2, 2003... Byline: Kate MacArthur Kathleen Brookbanks has done something twice that few executives ever do once in their careers. Over the past three years, the 43-year-old media executive has twice shepherded billion-dollar media mergers....

A.J. tackles bid to unify H-P culture; Allison Johnson, Senior VP-global brand and communications, Hewlett-Packard Co.(Women to Watch)
June 2, 2003... Byline: Alice Z. Cuneo Allison Johnson has some ground-breaking ads mounted on the walls of her open cubicle on Hewlett-Packard Co.'s executive row. The ads are reflective of her work at H-P, where Ms. Johnson is senior VP-global brand...

Norway ads tout no-smoking law.(The World: Ad Age Global News & Data)(Brief Article)
June 2, 2003... Byline: Gerard O'Dwyer [Oslo, Norway] Norway has passed legislation banning smoking in restaurants, bars, cafes and all public places and buildings where food and drink are served. The National Anti Smoking Act represents a landmark for...

A&W opens first outlet outside U.S.(The World: Ad Age Global News & Data)(A&W All American Food opens in Germany)(Brief Article)
June 2, 2003... Byline: Dagmar Mussey and Kate MacArthur [Hanover, Germany] Yum Brands' A&W All American Food opened its first restaurant outside the U.S. last week, in Hanover, with more German outlets to follow this year in Berlin and Cologne. Omnicom...

Artists say Honda cribbed from film.(The World: Ad Age Global News & Data)(Honda U.K.)(Brief Article)
June 2, 2003... Byline: Emma Hall [London] Honda U.K. faces possible legal action from two artists claiming that the car maker's epic two-minute "Cog'' spot showing an elaborate chain reaction using car parts plagiarized their 1987 short film "The Way...

Remo Asatsu buys back stake.(The World: Ad Age Global News & Data)(stake from Asatsu-DK)(Brief Article)
June 2, 2003... Byline: Ivan Castano [Madrid, Spain] Remo Asatsu is buying back the 25% stake owned by Asatsu-DK, Japan's third-largest ad agency. Asatsu, partly owned by WPP Group, at one time handled Mitsubishi in Europe but the relationship weakened...

FYI . . .(The World: Ad Age Global News & Data)(Captian Morgan UK rum campaign; Dentsu opens Thailand agency)(Brief Article)
June 2, 2003... Byline: Edited by Laurel Wentz Diageo-owned Captain Morgan's Spiced Rum asked its U.S. agency Grey Worldwide, New York, to create a U.K. ad campaign after Grey pitched against its London roster agencies Bartle Bogle Hegarty and Mother,...

The Ad Market.(News)(media spending data)
June 2, 2003... Byline: Mercedes M. Cardona Turn Signals Recovery chugs along: In spite of the fears for what the war in Iraq would do to ad spending, measured media spending rose nearly 5% in the first quarter of 2003, helped by strong results among...

Ad Age/IAG's Top Spots; #1: Old Navy.(News)(most remembered TV ads)(Brief Article)
June 2, 2003... Old Navy's latest retro-TV creative dominates this week's list with variations from the "Love Boat" campaign placing in all four top slots. Also joining the ranks of the most-remembered is a spot from Apple, which supports the launch of its...

Voted & Quoted; 49% ...of AdAge.com readers who voted in this week's online poll say they think the record upfront is a sign that the advertising market is strengthening. The slim majority, 51%, were not so sure.(Viewpoint)
June 2, 2003... "I don't know what else is a better barometer. There are lots of people who won't want to pay 18% increases to CBS for example. They'll buy more magazines. Hopefully this is a precursor of a better economy. It's so weird. Everyone is shaking...

Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(Media Works)(industry briefs)(Brief Article)
June 2, 2003... 9 Cable Upfront Following a robust broadcast upfront, cable executives worked feverishly on deals all week to meet the demand from pharma, entertainment and restaurant marketers. 6 Media Deals Despite the Federal Communications Commission's...

The Ad Market.(News)(marketing industry stocks)(Brief Article)
June 9, 2003... Byline: Mercedes M. Cardona Turn Signals Where the jobs are: 44% of advertising and marketing executives polled said they expect their organizations to increase staff levels in the next 12 months. Not surprisingly, most said the hiring...

Voted & Quoted; 61% ...of readers who voted in the AdAge.com online poll think that creative awards such as the Cannes' Lions are no longer relevant to the ad business.(Viewpoint)(Brief Article)
June 9, 2003... "Very few clients are focused on Cannes today and then it's only those who are promised a grand old time, paid for by the agency, on the French Riviera." Jeroen Boers Executive creative director/Hill, Holliday/New York "Cannes is...

People & Players.
June 9, 2003... Philadelphia Country Living recognizes National Comfort Month by saluting Sue Watson for her volunteer efforts in Haddon Heights, N.J. (From l.) Steven Grune, VP-publisher, Country Living; Ms. Watson, founder, Haddon Heights Good Neighbors;...

Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(Media Works)(industry briefs)(Brief Article)
June 9, 2003... 7 Olympics Viacom dropped bid for media rights to the 2010 and 2012 Olympics four days before it was due to present to the International Olympic Committee, leaving General Electric's NBC, Walt Disney Co.'s ABC and News Corp. Fox to battle it...

Virgin to launch credit card in Oz.(The World: Ad Age Global News & Data)(Virgin Money to launch Australian credit card)(Brief Article)
June 9, 2003... Byline: Normandy Madden [Sydney, Australia] Virgin Money, the financial division of the U.K.-based Virgin Group, is taking the Virgin Credit Card introduced last year in the U.K. to Australia. An integrated campaign markets the card's...

Group concerned about Sorrell pact.(The World: Ad Age Global News & Data)(Association of British Insurers, Martin Sorrell)(Brief Article)
June 9, 2003... Byline: Emma Hall [London] The Association of British Insurers, representing one-fifth of U.K. shareholders, said WPP Group Chief Executive Martin Sorrell's new contract goes against best-practice guidelines and "raises serious concerns.''...

Mattel to launch top toys in Japan.(The World: Ad Age Global News & Data)(Brief Article)
June 9, 2003... Byline: Normandy Madden [Tokyo] Mattel Fisher Price will launch its leading toy brands in Japan this year, including Barbie, Fisher Price and Hot Wheels, despite tough competition from entrenched local players such as Bandai, Takara and...

Amour joins Grey on Mars biz.(The World: Ad Age Global News & Data)(Mike Amour appointed executive VP at Grey Global Group)(Brief Article)
June 9, 2003... Byline: Laurel Wentz [London] Mike Amour returned to the agency world as Grey Global Group's London-based exec VP-global director of client services for Mars, Grey's second biggest client after Procter & Gamble Co. as Mars increases its...

People.(People & Players)(announces various new hires and promotions)
June 9, 2003... Carrie Craigmyle, 35, to VP-group account director, Interpublic Group of Cos.' Hill, Holliday, San Francisco, from free-lance account director, Wunderman, San Francisco. Karen Sullivan, 32, to director-creative services, Omnicom Group's...

Guys will be guys--and cable likes it; Spike TV debut latest effort to entice key 18-34 demo advertisers love.(Cable TV)
June 9, 2003... Byline: KATE FITZGERALD Skeptics may wonder if Viacom's MTV Networks waited too long for the rescue strategy to convert The National Network into the first-ever official men's cable TV channel. As the rebranded Spike TV makes its debut...

Viacom parts really add up; Under Karmazin, high-profile, branded cable nets get the most out of what they are selling to marketers.(Cable TV)(Mel Karmazin)
June 9, 2003... Byline: RICHARD LINNETT While the cable TV industry made a big play for parity with broadcast television during this upfront season, the assertion heard on many lips was: "Either way, Mel wins.'' The reference here, of course, was to...

Sorpresa! joins race for Latino youth.(Cable TV)(Spanish-language cable network debuts)
June 9, 2003... Byline: JEFFERY D. ZBAR TV executives are hoping young Hispanic eyes will lead to big viewership and ad support. Spanish-language network Sorpresa! (meaning "Surprise!'') debuted in March in 400,000 cable households. Targeting...

Corporate Branding: AOL taps Wieden for $100M task; BBDO gets product duties.(News)
June 9, 2003... Byline: TOBI ELKIN and CLAIRE ATKINSON AOL Time Warner's America Online has tapped Wieden & Kennedy, Portland, Ore., to handle its estimated $100 million corporate brand advertising account after a nearly five-month battle for the...

'Woman to Watch': Old Navy recruits Burnett big-hitter.(News)(Susan Wayne appointed senior VP-marketing)
June 9, 2003... Byline: ELIZABETH BOSTON Susan Wayne was named last week as the new senior VP-marketing for Gap Inc.'s Old Navy, executives close to the company said. In her new post, she will need to continue the retailer's recent sales growth with...

Because he Cannes; Ad festival owner Roger Hatchuel does it his way.(News)(International Advertising Festival)
June 9, 2003... Byline: STEFANO HATFIELD He is fighting a public war of words with Brazilian creatives, hurls myriad accusations at the German ad community and openly expresses disappointment at the deeds of his own son. Meet Roger Hatchuel, the...