Advertising Age articles from July 2007

Advertising Age archives from July 2007

People & Players.(Photograph)
July 9, 2007... Byline: Edited by Kara Reinhardt new york: sony and nickelodeon Music artist Wyclef Jean helps Sony Music Label Group and Nickelodeon announce a creative partnership. (From l.) Judy McGrath, Chairman-CEO, MTV Networks; Mr. Jean; Cyma...

The force behind digital at Unilever.(News)(marketing management of Unilever Group)(Brief article)
July 9, 2007... Byline: jack neff Unilever's creative success with Dove's "Evolution'' viral may give the impression it has mastered digital media, but Chief Marketing Officer Simon Clift knows better. "We're not all there,'' Mr. Clift said. "There...

Geico's $500M outlay pays off; CASE STUDY: Insurer leads the category in pulling in new customers.(News)
July 9, 2007... Byline: MYA FRAZIER mfrazier@adage.com if you're looking for an example to make the argument that spending big on advertising can pay off, tell your chief financial officer about Geico. The auto insurer with the multiple...

MarketingGM for maverick trades Harley; EXCLUSIVE: Bike maker turns to innovator Richer to lure younger generation.(News)(General Motors Corp.)(appointmnet of Marc-Hans Richer at Harley-Davidson Inc.)
July 9, 2007... Byline: JEAN HALLIDAY jhalliday@adage.com the man who scored a huge publicity coup by giving away cars on "Oprah'' and who moved 1,000 cars in 41 minutes after an appearance on "The Apprentice'' is leaving General Motors for one of...

Navistar takes aim at Hummer; Military contract should help marketer build buzz around rugged MXT.
July 9, 2007... Byline: JEAN HALLIDAY jhalliday@adage.com hey, hummer: Navistar wants to kick your ass. Now that it's scored a $631 million contract with the U.S. Marines to phase out Humvees in favor of its mine-resistant MaxxPros, Navistar...

CMOs rapped for having zero impact on sales; Study shows difficulty in measuring short-term value of C-suite position.(News)(chief marketing officiers)
July 9, 2007... Byline: MYA FRAZIER mfrazier@adage.com pay attention, CMOs: If you've been fighting for more influence with top management, hide this publication-now. A study to be published in the Journal of Marketing that covered 167 companies...

Wieden & Kennedy: the new global powerhouse; Shop lost Nike running, but it nabbed Nokia and is growing in India, China.
July 9, 2007... Byline: ALICE Z. CUNEO acuneo@adage.com wieden & kennedy is back on track. After being dealt an ego blow by losing Nike's running account, the shop in less than a month has scooped up an astounding $400 million in new billings. It...

Clear your system of nasty media toxins (no colonics required!); Here's a guide to cutting consumption of Paris, Larry King and all the other industry trans fats.
July 9, 2007... Byline: Simon Dumenco you've probably heard about a book called "21 Pounds in 21 Days: The Martha's Vineyard Diet Detox,'' since it's been heavily hyped by celebrities including Howard Stern sidekick Robin Quivers. The book posits that we...

Media Guy's Pop Pick: Nameau.com.(MediaWorks)
July 9, 2007... Our columnist's current media obsession The only thing I love more than a good shortcut is a good compound shortcut. Nameau (nameau.com) is a company that recognizes that "finding a decent dot-com name that hasn't already been taken is...

The real key to communities: connecting on and offline.(influence of online social networking on marketing industry)
July 9, 2007... Byline: Steve Rubel Community is the glue that unites us all as humans. It has for thousands of years and mostly via offline venues. More recently, thanks to the rise of Web 2.0, communities are becoming an equally huge part of our...

Automakers look to develop their own versions of Bud.TV; Toyota, Audi, Ford build media channels and video podcasts in pushes to attract younger consumers.
July 9, 2007... Byline: JEAN HALLIDAY jhalliday@adage.com automakers are taking a page-albeit a smaller and wisely less ambitious one-from Bud.TV and getting into the content game with their own broadband media channels, podcasts and newsletters. ...

Five Crispin refugees set up shop in L.A.(starting of a new restaurant by refugees)
July 9, 2007... Byline: ALICE Z. CUNEO acuneo@adage.com there`s a new creative boutique gunning for Crispin Porter & Bogusky's hotshop crown-and it's staffed with five of the agency's own. Setting up shop in Venice, Calif., just blocks from an...

What you say.(Brief article)
July 9, 2007... Byline: emily tan 56%: Philips is following up its "Sense and Simplicity" campaign with an umbrella effort, tying brands such as Magnavox and Norelco back to the mother brand. But according to 56% of this week's respondents, the new...

How to build the `brand called you' in an online era.(TalentWorks)
July 9, 2007... Byline: WILLIAM ARRUDA and KIRSTEN DIXSON in tom peters' Fast Company article "The Brand Called You,'' we were given a glimpse into the new world of work where success and advancement are directly proportional to the strength and...

Account Action.(Dell Inc. decides against giving advertising contract to BBDO Worldwide Inc.)(Applebee's International Inc. Applebee's Neighborhood Grill & Bar to select TBWA Advertising Inc. or McCann-Erickson Inc. for its adverting account)
July 9, 2007... DELL OUSTS BBDO The dudes at BBDO are getting kicked off Dell. According to a spokesman for the Omnicom agency, the computer marketer saw the shop's recent Best Buy win as a direct conflict with the consumer-marketing work the agency was...

Consolidation? Not in the J&J media review; Marketer seems set to keep using patchwork of shops for $3B business.
July 9, 2007... Byline: BROOKE CAPPS bcapps@adage.com when johnson & johnson announced its global media review, it said it was looking to "enhance the ability of our brands to effectively communicate and leverage investment across the rapidly...

Global Highlight: 'Music on the Coke side of life'.(Senora Rushmore/United )(Brief article)
July 9, 2007... Byline: emma hall Coca-Cola is launching a "Music on the Coke Side of Life'' campaign in partnership with Apple iTunes across 23 countries in Europe. The campaign, aiming to reinforce the global "Coke Side of Life'' message by locking into...

Let's raise a Duff to 7-Eleven; this promo took some courage.
July 9, 2007... Byline: Bob Garfield [BLADENSBURG, Md.] Let's just say you were running into the 7-Eleven to use the ATM, and you didn't notice the sign spanning the storefront: "Thank you for loitering. Please come again.'' Or the ones in front of the...

OMD proves the power of engagement; Study claims it's nailed knotty issue of whether attentive viewers buy big.
July 9, 2007... Byline: JACK NEFF jneff@adage.com one engaged viewer is worth eight regular viewers, according to a new study. New research from Omnicom Group's OMD may move the seemingly fuzzy concept of engagement beyond the realm of academic...

Signs of the times: Fading ads hint at the future of marketing.(Column)
July 9, 2007... Byline: Lenore Skenazy if it's still a little hard to digest Bob Garfield's pronouncement that "Advertising is not the future of marketing,'' maybe it's time to take a walk with Ben Passikoff, or at least sit down with his book. Ben...

As seen on AdAge.com/.(Advertising industry's forecasting guru Bob Coen)(Forecasts for presidential elections)(Brief article)(Column)
July 9, 2007... WhenTrainsFly: Donaton: forecasts are mostly useless For many years, Bob Coen was essentially the ad industry's forecasting guru, never mind that his predictions often had to be revisited and revised. Then others got into the...

Airlines are tempting fate with awful customer service; Editorial.(Editorial)
July 9, 2007... We've often used this space to decry more regulation of industry. But maybe it's time to do something-anything-about the airline industry. For those flying this summer, it's not your imagination: The skies are, indeed, getting more...

CAN ODEN BE A BIG MAN ON MAD AVE.? Hoops phenom makes industry rounds, but his size and scowl could limit ad appeal.
July 9, 2007... Byline: JEREMY MULLMAN jmullman@adage.com Spike Lee looks incredulous. The Lilliputian actor/director is looking up-straight up-at 7-foot-tall, 19-year-old basketball prodigy Greg Oden, trying to make small talk after a chance...

No guarantees when it comes to ad impact.(Brief article)
July 9, 2007... Byline: jack neff Advertising does have a long-term impact, but it's not guaranteed. Nor does price promotion's impact always end as soon as the promotion is over. Those are the findings of Information Resources Inc., which conducted...

WHAT MATTERS ONLINE? CONTENT, OF COURSE; SAME RULES APPLY: Websites must capture consumers' attention with large, vivid, beautiful images, just like print or TV. Too bad that concept still escapes marketers.(CMO Strategy)
July 9, 2007... Byline: MIKE HARTLEY the internet is as important an invention as the printing press. It's in its infancy. It's unsettling. It's astounded us by reflecting back both our universality and our diversity. We see the enormous, fantastic...

RETHINK YOUR WEB STRATEGY OR FAIL; not an afterthought : Many marketers still forget what it takes to excel in the online space.(CMO Strategy)
July 9, 2007... Byline: NILOFER MERCHANT let me paint a picture of the world today as a company sees it and then again as a customer experiences it. A company, maybe yours, has a home page on its website where it organizes the user experience so that...

Top marketers make their case.(News)
July 9, 2007... How much does a CMO contribute to the financial health of a company? Plenty, according to some of marketing's top executives in "CMO Thought Leaders: The Rise of the Strategic Marketer.'' The paper, produced jointly by Booz Allen Hamilton and...

DataCenter.(Brief article)
July 9, 2007... Byline: Bradley Johnson and Kevin Brown AD SPENDING: APRIL 2007 0.6%: Year-over-year change in U.S. measured ad spending Weak: TNS data show April measured media spending rose just 0.6%, the fourth month of sluggish spending. In...

Your guide to the Facebook lingo.(News)(Brief article)
July 9, 2007... Byline: andrew hampp Ad Age's Facebook addict decodes the native tongue. Poke: The most nonsensical of all FaceBook functions, the "poke'' feature allows you to essentially do just what it implies: ''poke'' your friend's profile,...

Media Morph: Filling up empty domains.(Digital)(Brief article)
July 9, 2007... Byline: abbey klaassen The issue: "Domain parking'' has long been a dirty phrase in the web-marketing industry. Companies buy up commonly misspelled or generic domains, fill them with cost-per-click text ads from Google or Yahoo and hope...

THIS 23-YEAR-OLD HAS GOOGLE SWEATING; Mark Zuckerberg's Facebook offers something search doesn't-distribution.(News)
July 9, 2007... Byline: ABBEY KLAASSEN aklaassen@adage.com What's the only company that scares Google? Facebook. Just as Google has become what some people call the operating system for search, Facebook is turning itself into the operating system...

Second Life losing lock on virtual-site marketing; As users and brands head to startups, giant in space starts to seem outdated.(News)
July 9, 2007... Byline: ANDREW HAMPP ahampp@adage.com if you want to take your brand virtual, you don't need to get a Second Life. In fact, the virtual world, along with some other social-networking sites, is already starting to seem a little...

Witness to history: U.S. reclaims wiener-wolfin' title.(Adages)
July 9, 2007... Byline: Ken Wheaton We here at Adages take Independence Day very seriously. We eat lots of charred meat, drink domestic beer, shoot off illegal fireworks and sing "The Star-Spangled Banner'' loudly and off-key at least once. We also...

what you missed.(News)(Brief article)
July 9, 2007... The Big Three automakers continue to see sales declines as Toyota Motor Corp. keeps inching up. General Motors Corp.'s U.S. sales dropped 21.3% in June compared with the year-ago period; Ford Motor Co.'s dropped 8.1%; and DaimlerChrysler's fell...

State Farm looks to update image- but agent spokesman is here to stay; Q&A: No. 1 player thinks web, not cavemen, is best way to up youth appeal.(News)(Mark Gibson)(Interview)
July 9, 2007... Byline: MYA FRAZIER mfrazier@adage.com state farm's advertising account has stayed with the same ad agency, Omnicom Group's DDB, Chicago, for 65 years. The tagline "Like a Good Neighbor...'' is 35 years old. And it's been the No. 1...

NBC experiment doesn't solve the DVR dilemma.(MediaWorks)(National Broadcasting Company Inc.)(digital video recorders)
July 9, 2007... Byline: Brian Steinberg The latest network attempt to prove the DVR is the advertiser's friend sounds like it comes out of the 1971 movie "A Clockwork Orange.'' Water Cooler burbled a bit last week upon reading a New York Times...

Energizer aiming to be big player in iPod economy; Bunny zeroes in on media device's notorious weakness: battery life.(News)
July 9, 2007... Byline: JACK NEFF jneff@adage.com the energizer bunny is looking for its place in the iPod industry with an external battery that could extend the life of millions of Apple's portable media players, which use rechargeable batteries...

Forget going upscale-Wal-Mart should serve needs of poor, seniors.(Column)
July 9, 2007... Byline: Rance Crain two disparate events-the subprime-mortgage debacle and the children's food showdown-could provide welcome relief for beleaguered Wal-Mart. The company everyone (except its loyal customers) loves to jump on has a...

Hong Kong no longer only portal to China for global marketers; Territory thrives post-handover, but mainland cities Shanghai and Beijing lure likes of Coke, VW.(The World)
July 9, 2007... Byline: NORMANDY MADDEN nmadden@adage.com [hong kong] Ten years after the handover of Hong Kong to Chinese rule from British, Hong Kong is thriving but is no longer most marketers' gateway to mainland China as cities such as Shanghai...

HOW YOU TOO CAN WIN A GRAND PRIX (OR THREE); Unilever CMO explains the keys to marketer's creative turnaround.(News)(Simon Clift)(Interview)
July 9, 2007... Byline: JACK NEFF jneff@adage.com [london] Unilever and its agencies were once "a bit like a married couple who had great sex,'' says Chief Marketing Officer Simon Clift, "just not with each other.'' Today, conjugal relations are...

Chivas follows Bud.TV, but will watchdogs bite? Scotch brand's site uses age-check system that experts are calling 'a joke'.(News)
July 9, 2007... Byline: JEREMY MULLMAN jmullman@adage.com bud.tv's lawmaker clashes and audience-building struggles haven't scared Chivas Regal from launching its own online-video channel. The Pernod Ricard Scotch whisky brand and MSN recently...

What traditional media can learn from 'Star Wars'.(The World)(Column)
July 9, 2007... Byline: Ivan Pollard You might be expecting to read about the excesses of Cannes and all that goes on in France, but that will be left to others as I concentrate on something I know a little more about... wizened little green fellas and...

PROGRAMMING GUIDE Week of JULY 9.(Programming Guide)(Website overview)
July 9, 2007... ask brad, get answers: adage.com's talentworks Web: Looking for some expert advice on finding your next great gig? Brad Karsh, president of career-consulting firm JobBound and author of "Confessions of a Recruiting Director," can point you...

Most e-mailed stories; What our readers are passing around.(Programming Guide)(Editorial)
July 9, 2007... 1. Marriage of Convenience: 7-Eleven, "Simpsons' 2. Del Monte to Take Its Cues From Moms 3. Ask Brad: Does Anyone Ever Read Cover Letters? 4. Yahoo, Others Work to Up Relevance of Online Ads 5. Food Marketers Seem Set to Unveil...

Top spots; IAG Top Ten Most Liked New Ads, May 28 to June 24, 2007.(Programming Guide)(Brief article)
July 9, 2007... 1 Burger King: P. Diddy drives to house of Burger King's CEO; he's hungry and Burger King is closed; "I don't like to eat alone." 2 Verizon: BlackBerry -- Woman at airport going to Paris; I cannot say goodbye; she hugs the Verizon guy. ...

Corrections.
July 9, 2007... RE: "TV Nets Pull Off $9.2B Upfront by Satisfying Buyers' Need for Mass'' (AA, June 25). A Fox spokeswoman said the network's CPM increases in its upfront sales were 7.5% to 9%, not the 5%-7% Ad Age estimated based on media buyers contacted....

Best/worst web sites.
July 9, 2007... Byline: NILOFER MERCHANT 3 best sites threadless.com: Users can submit, vote on and purchase best-of designs. This is a powerful model of user co-creation. dogster.com: It's ugly, but it's enticing to the dog lover. Ads are placed...

The Heat Index; Weekly rating (0-10) of sizzle and fizzle.(MediaWorks)
July 9, 2007... 9 - Boycotting Paris: An MSNBC anchor tears up her lead story the day after Hilton's release from jail, while Us Weekly prints an entirely Paris-free issue. 6 - Hey, Big Spender: Mitt Romney leads the 2008 presidential candidates in TV ad...

GAP: PRODUCT RED; Laird & Partners, New York.(AIDS awareness campaign)(Brief article)
July 9, 2007... Latest efforts in campaign tap into the next generation to help eliminate AIDS in Africa. In global partnership with Product Red, half the profits from Gap Product Red are donated to the Global Fund, financing programs for women and children...

RAISE YOUR BRAND TO THE LEVEL OF A PEER; BE A CURATOR: Consumers will seek out products, services that engender trust.(CMO Strategy)
July 16, 2007... Byline: STEVEN ADDIS It's time we give up on the word marketing. That implies a single-direction monologue that promotes, advertises and sells at an audience. It's an artifact from a time when companies controlled their brands as their...

Shane Evangelist, 34; Blockbuster Online.(Special Report: 40 under Forty)(Brief article)
July 16, 2007... Byline: kate macarthur Blockbuster's Shane Evangelist blunted the Netflix attack on the struggling video-rental chain by simultaneously leveraging the strengths and weaknesses of both companies. With "a lot'' of quantitative and...

Hashem Bajwa 26; Goodby, Silverstein & Partners.(Special Report: 40 under Forty)(Brief article)
July 16, 2007... Byline: alice z. cuneo At Goodby, Silverstein & Partners, Hashem Bajwa created for himself a position that didn't exist. Mr. Bajwa says maybe his job title should be "an anomaly that floats,'' though he generally goes by digital planning...

Sam Chadha 36; Unilever.(Special Report: 40 under Forty)(Unilever Group)(Brief article)
July 16, 2007... Byline: jack neff Tequila and deodorant have provided key springboards to Sam Chadha's career. Before joining Unilever, Mr. Chadha won several awards for online work on Jose Cuervo's "Cuervo Nation.'' He helped Unilever continue...

Diego Scotti 34; American Express Co.(Special Report: 40 under Forty)(Brief article)
July 16, 2007... Byline: tiffany meyers "There's no better moment to be in marketing than now,'' says Diego Scotti, VP-global advertising at American Express Co. "With so much change happening, [marketers] can really write the book.'' Mr. Scotti, 34,...

Lisa Weinstein 33; MindShare.(Special Report: 40 under Forty)(Brief article)
July 16, 2007... Byline: jeremy mullman In February, Lisa Weinstein became the youngest managing director at MindShare when she succeeded North America CEO Scott Neslund as head of the growing Chicago office. In that job, her mission is to push-and...

Matt Kahn 35; Glaceau.(Special Report: 40 under Forty)(Brief article)
July 16, 2007... Byline: matt kinsey Matt Kahn, 35, credits a big boost in the brand awareness of Glaceau's four enhanced-water lines to a witty, irreverent brand culture. His five years of marketing experience at Coca-Cola Co. couldn't have hurt either....

Alison Lange Engel 34; Massive.(Special Report: 40 under Forty)(Brief article)
July 16, 2007... Byline: beth snyder bulik A Wharton business school grad and former Goldman Sachs investment banker, Alison Lange Engel now spends her days video-gaming-not playing, of course, but driving marketing and advertising in video games. ...

Chris Fawcett 37; Sony Electronics.(Special Report: 40 under Forty)(Brief article)
July 16, 2007... Byline: beth snyder bulik Fresh off leading the charge to make Sony Electronics' Bravia the No. 1 selling LCD TV in the U.S. and create a billion-dollar business, Chris Fawcett has moved on to a new battle. It's another high-definition...

Lisa Ryan Howard 36; Style.com, Men.Style.com.(Special Report: 40 under Forty)(Brief article)
July 16, 2007... Byline: nat ives How do you sell fashion advertisers enraptured by glossy magazine spreads on the notion that internet ads can help their images and sales, too? Start by putting Lisa Ryan Howard in charge. "The internet penetrates all...

MEREDITH, VERSION 2.0; Q&A: CEO Lacy is revitalizing a symbol of old media by shuttering stagnant titles and investing in interactive.(News)(Interview)
July 16, 2007... Byline: NAT IVES nives@adage.com The march of new media has forced everyone from Time Inc. to Hearst Corp. to Conde Nast Publications to re-examine priorities and the path ahead, but the future is especially unintuitive for a company...

CMOs have to be accountable whether they like it or not.(News)(chief marketing officers)(Survey)(Brief article)
July 16, 2007... Byline: emily tan What you say: 67% - A study to be published in the Journal of Marketing found that chief marketing officers have no impact on sales growth or profitability. Those may be short-term metrics, but 67% of respondents said...

LOOK, NO HANDS! K-C'S BATHROOM OF THE FUTURE.(News)(Kimberly-Clark Corp.)
July 16, 2007... Byline: JACK NEFF jneff@adage.com marketers have been doing some of their best thinking not necessarily on the toilet but certainly about the toilet, and all the gadgetry nearby and related to it. The jury's still out on whether...

Meet Trevor, Mentos' subservient intern; Consumers flood candy brand's site so they can be boss of goofy office gofer.(News)(Trevor Day)
July 16, 2007... Byline: JACK NEFF jneff@adage.com Having ridden the wave of pop-bottle geysers about as far as it will go, Mentos is now going the route of a human Subservient Chicken-with apparently explosive results again. Mentos, owned by...

Abrams didn't bamboozle fans; he let them in on a discovery.(Viewpoint)(J.J. Abrams)
July 16, 2007... Byline: Jonah Bloom j.j. abrams' new monster movie will have to be pretty damn good to live up to his opening marketing gambit. By screening a cryptic puzzle of a trailer before opening-weekend screenings of "Transformers,'' Paramount and...

Like it or not, CMOs still have to prove their worth.(Viewpoint)(chief marketing officers)
July 16, 2007... A soon-to-be-published Journal of Marketing study on CMOs' impact on financial performance confirms what we've said all along: CMOs must prove, once and for all, that their marketing efforts drive sales and deliver returns on investment....

THE HEAT INDEX.(MediaWorks)(briefs)(Brief article)
July 16, 2007... 10 Springfield, VT. - Fourteen U.S. towns competed to host the premiere of "The Simpsons Movie" on July 21, but Vermont's Springfield won. Squishees for everyone! 8 Harry Potter - No escape from the boy wizard. J.K. Rowling releases the...

How to stop them from skipping: TiVo tells all; EXCLUSIVE: Data show direct-response ads hold their own in DVR homes.(News)
July 16, 2007... Byline: BRIAN STEINBERG EXCLUSIVE: DATA SHOW DIRECT-RESPONSE ADS HOLD THEIR OWN IN DVR HOMES bsteinberg@adage.com Can advertisers craft TV ads that will make viewers less eager to zap through them with a digital-video recorder?...

J&J taps 3 in communications-planning twist; Marketer breaks from industry norm of letting single shop handle duty.(News)(Johnson & Johnson)
July 16, 2007... Byline: JACK NEFF And BROOKE CAPPS jneff@adage.com, bcapps@adage.com Johnson & johnson's $3 billion global media review came to a close last week, as it consolidated duties in North America, Europe, the Middle East and Africa,...

PLAYSTATION, XBOX REGROUP AFTER BEING WAXED BY WII; Sony knocks $100 off price of console; Microsoft hypes 360's nongaming side.(News)
July 16, 2007... Byline: BETH SNYDER BULIK bbulik@adage.com Nintendo of america president Reggie Fils-Aime took the stage at the E3 video-game conference last week announcing, "My name is Reggie, and I am happy.'' As well he should be. Nintendo's...

40 under forty.(Special Report: 40 under Forty)
July 16, 2007... Unprecedented responsibility and bold decision-making characterize this year's group of 40 Under 40 executives. They're finding new ways to make the web work, developing eco-friendly messages, fitting into lifestyle niches, and building on...

John Hadl 37; Brand in Hand.(Special Report: 40 under Forty)(Brief article)
July 16, 2007... Byline: alice z. cuneo Apple's Steve Jobs is probably the most influential person these days in the world of mobile devices, given his nifty new iPhone. But John Hadl is, in some ways, a close second. Mr. Hadl officially is CEO of...

Raka Sen 13; Restaurant Marketing Group.(Special Report: 40 under Forty)(Brief article)
July 16, 2007... Byline: kate macarthur Actually, she's 13 and three-quarters. But already Raka Sen has been working with her father, Arjun Sen, at his Restaurant Marketing Group for years as director of special analysis. This summer, she hung her shingle...

Out of Site.(Viewpoint)
July 16, 2007... As seen on AdAge.com/OutofSite Beckham teaches Bush how to kick Futbol may be the world's most popular sport, but here in the good ol' U.S. of A., it's not exactly tearing up the charts. So Adidas is doing its part by bringing two of...

Surya Yalamanchili 25; Procter & Gamble Co.(Special Report: 40 under Forty)(Brief article)
July 16, 2007... Byline: jack neff Donald Trump fired him, but Procter & Gamble Co. welcomed back Surya Yalamanchili with open arms from "The Apprentice: Los Angeles.'' And no wonder. Making brand manager by 30 is rare at P&G. Making it before 25, as...

Looser intellectual property rules are good for you and the economy.(Viewpoint)
July 16, 2007... Byline: Teressa Iezzi The concept of original intellectual property, which has moved to the front burner in recent history, seems to now be bubbling over. Bristly e-mails flow regularly into the Creativity offices from people who are...

Only gumshoes can see this movie; Buzz proliferates after mysterious trailer for film from 'Lost' creator.(News)
July 16, 2007... Byline: CLAUDE BRODESSER-AKNER cbrodesser@adage.com Hollywood has always had chutzpah, but the most recent work from "Lost'' creator J.J. Abrams may represent the ultimate in outsourcing: We, the moviegoing public, are now responsible...

Shonda Rhimes 37; "Grey's Anatomy''.(Special Report: 40 under Forty)(Brief article)
July 16, 2007... Byline: andrew hampp With "Grey's Anatomy'' often the top-rated show on TV for the last two seasons, creator and Executive Producer Shonda Rhimes and her team of product integration executives at ABC are constantly fielding requests to...

One last show designed to round out the award season.(Adages)
July 16, 2007... Byline: Ken Wheaton Just when you thought awards season was over and you could put your finest Sunday-going-to-church duds away until next year, the One Club rolled out another one. On July 12, the Club handed out more gold and silver...

what you missed.(Briefs)(Brief article)
July 16, 2007... Energizer Holdings plans to acquire Playtex Products for $1.9 billion, putting the Energizer Bunny in charge of a host of new categories including tampons, sunscreen and children's sippy cups. Magazine ad pages slipped 0.5% in the first...

Want to see great acting? Just wait for a Sonic spot to come on.(Garfield's AdReview)(contracts of Barkley Evergreen and Partners Inc. and Sonic Drive-Ins)
July 16, 2007... Byline: Bob Garfield If, like most Americans, you've been a loyal fan of AdReview for 22 years, you may believe we have a singular obsession: the conveyance of a selling message. Yes, it's a hobbyhorse of ours-and would that actual...

Fox's fall season all about adult entertainment; Network not known for more-sophisticated fare revamps programming.(News)(Fox 2000 Pictures)
July 16, 2007... Byline: BRIAN STEINBERG bsteinberg@adage.com One of the more buzzed-about TV sitcoms of the coming fall season stars A-list TV actors Kelsey Grammer and Patricia Heaton, as well as an ensemble cast and lots of nuanced humor. Set in the...

Siobhan Cleary 22; University of Virginia.(Special Report: 40 under Forty)(Brief article)
July 16, 2007... Byline: dan lippe Senior year brought a taste of real-world challenges as Siobhan Cleary participated in the American Advertising Federation's National Student Advertising Competition. Her University of Virginia team was tasked with...

Patrick Keane 36; CBS Interactive.(Special Report: 40 under Forty)(Brief article)
July 16, 2007... Byline: andrew hampp If the recent streak of acquisitions by CBS Interactive brings Google to mind, it's no coincidence. Patrick Keane, 36, the web giant's former head of sales strategy, joined CBS Interactive as chief marketing...

BEHAVIOR DEFINES CONSUMERS; DEEPER UNDERSTANDING: Don't ask people what they think; watch what they do.(analysis of market research)
July 16, 2007... Byline: TOM NEVERIL A couple years ago I interviewed a mother of four at her house. I wanted to gain an authentic perspective on what made her tick and why she was so loyal to my client's home delivery service. So I turned on my iPod's...