Advertising Age articles from July 2004

Advertising Age archives from July 2004

Two-horse race: Japan's duo rule out bid in Grey sale.(News)
July 5, 2004... Byline: LISA SANDERS and NORMANDY MADDEN The potential Japanese suitors, Dentsu and Hakuhodo, are leaving WPP and Publicis to fight a head-to-head battle over Grey. In the first report on the sale last week in Advertising Age, the...

The Buzz; What we're talking about.(Media Works)(Brief Article)
July 5, 2004... Byline: Jon Fine Well, that was a lousy couple of weeks for the Tribune Co.! Along with circulation overstatements at Newsday and Hoy-the latter's was almost 20%, the company whacked around 300 jobs at its Los Angeles Times, Newsday and...

Slim-Fast looks to straddle low-carb/low-fat divide; New Optima line focuses on diet balance.(News)
July 5, 2004... Byline: STEPHANIE THOMPSON Unilever, which last year was first out of the gate with Carb Options, an extensive line of low-carb products, is hedging its bets with its ailing Slim-Fast line by introducing Optima, a middle-ground approach to...

400 fewer products: General Mills to pare its portfolio.(News)
July 5, 2004... Byline: STEPHANIE THOMPSON General Mills is the latest in a rash of desperate, growth-seeking food companies to announce a major reduction in its product portfolio. While industry observers see the resultant cost savings as a potential...

Pepsi's Edge, Coke's C2 get flat reception; Brands seen as 'indistinguishable'.(News)
July 5, 2004... Byline: KATE MACARTHUR Soft-drink watchers and some retailers are already viewing Coca-Cola's C2 and Pepsi-Cola's Edge mid-calorie sodas as a bad idea. But even so, it looks like Pepsi has the edge. "These companies are selling the...

Spots: Right Guard.(News)(Brief Article)
July 5, 2004... Gillette Co. steps into the void to promote Right Guard Xtreme Cool Spray antiperspirant, in an ad from BBDO worldwide, New York. Art director: Rick Hanson. Copywriter: Al Merrin.

Garfield's AdReview; 'Look, ma! No dentures': Crest effort pushes dental system.(News)
July 5, 2004... Byline: Bob Garfield There was a time, back in the early `80s, when there were no products. There were only "systems.'' No mattress/box-spring sets, no razors, no detergents, no barbecues. Only sleep systems, shaving systems, laundering...

Carmakers say no to TV show deals.(Media Works)
July 5, 2004... Byline: JEAN HALLIDAY Chrysler Group won't be back as the automotive sponsor for the sophomore season of NBC's popular reality show "The Apprentice,'' according to several executives close to the car industry. Although other automakers...

Late News; BK's Blum departs; Brenneman in running.(Burger King Corp)
July 5, 2004... [Miami] Burger King Corp. said CEO Bradley D. Blum has left the marketer following strategic differences with the board and that it is conducting a search for a successor. (Advertising Age first reported Burger King's private equity owners, led...

BRIT TV INVADES.(News)
July 5, 2004... Byline: Richard Linnett The U.S. TV industry is declaring dependence on its British counterpart. ABC's "Wife Swap,'' a reworking of a highly successful British docu-soap, was one of the hottest upfront properties. Hot enough that Fox...

Harries harried by FCB departures; CEO tries to revive creative, hold on to key Coors account.(News)
July 5, 2004... Byline: JAMES B. ARNDORFER Jonathan Harries, the newly minted CEO of Foote Cone & Belding, Chicago, is trying to shake up the agency's often staid creative even as he grapples with changes in the upper ranks. Mr. Harries took the top...

Unilever, P&G dial up challenger agencies.(News)(Procter & Gamble Co)
July 5, 2004... Byline: JACK NEFF After years of favoring a single global agency network for each global brand, Unilever and Procter & Gamble Co. are opening their clubby rosters to newer, scrappier challengers. Unilever has quietly begun applying...

People.(The World: Ad Age Global News & Data)(Brief Article)
July 5, 2004... Simon Hall and Warren Moore, former CEO and executive creative director, respectively, of Omnicom Group's Proximity London, have joined forces with hot London independent shop Clemmow Hornby Inge to launch an integrated agency, Hall Moore CHI....

Grey's allure hidden behind fat costs and weak margins; But buyer must be mindful of agency's client-service culture.(News)(Grey Global Group Inc)
July 5, 2004... Byline: BRADLEY JOHNSON Whoever snares Grey Global Group will be buying a problem and an opportunity. The problem: weak profit margins due to a big expense line. The opportunity: a chance to slash costs, improve financial discipline and...

Work.(Multicultural)(Brief Article)
July 5, 2004... HSBC's first-ever Hispanic campaign broke last week with a TV spot about a young man who tries to find a "banco'' that fits him, a play on the Spanish word that means both "bench'' and "bank.'' After he tries various seats that don't fit, he...

'King' of wines? Vintner's labels target Elvis-lovers.(News)
July 5, 2004... Byline: ALICE Z. CUNEO Elvis is being sighted these days in the wine aisle. Private-label winemaker Signature Wines, Hayward, Calif., has begun rolling out a line of Elvis Presley wines in 23 states via 25 distributors. With names such...

Cannes needs to get creative.(Viewpoint)(Brief Article)
July 5, 2004... Memo to the next owner of the Cannes Lions International Advertising Festival: Evolve the show to reward nimble creative that flexes across disciplines and media. In today's marketing environment, the most important ideas are often...

Spotlight.(The World: Ad Age Global News & Data)(Brief Article)
July 5, 2004... Byline: Normandy Madden Marketer: McDonald's Corp. Agency: Leo Burnett, Shanghai McDonald's picks a Chinese proverb to link Yao Ming with the Big Mac in his homeland [Hong Kong] Yao Ming is starring in his first McDonald's...

Work: Surf.(The World: Ad Age Global News & Data)(Brief Article)
July 5, 2004... Unilever's Surf detergent invites U.K. consumers to "look on the bright side'' in TV and outdoor ads, Bartle Bogle Hegarty's first work for the brand. In the sunny world of Surf, there is always something to smile about-even when a sock gets...

'Week' links up with biz think tank; Aims to increase circ by playing to group's wealthy members.(News)
July 5, 2004... Byline: JON FINE Dennis Publishing's struggling news digest The Week is joining with business-world think tank the Conference Board in an unusual subscription partnership to boost its current circulation. The Week, which launched in...

GM's Hispanic efforts net results; Encouraged by its sector share rising 1%, automaker increases outlays to Latins by 17% in the first quarter.(Multicultural)(General Motors Corp)
July 5, 2004... Byline: Jean Halliday As marketers rethink what proportion of their ad budgets to devote to the Hispanic market, General Motors Corp. is dialing up Hispanic ad spending in 2004 as earlier increases show results. The auto giant spent...

The Week; Panasonic, cable push Hi-Def TV.(Briefs)
July 5, 2004... Panasonic and a group of 10 cable companies are banding together for a $10 million "Make It a Hi-Def Summer'' ad campaign, targeting consumers who'd like to watch the first Olympic Games broadcast in high definition. This latest push for...

Selling an idea for $1 million; It's time for the ad industry to trade in the old model for a new currency: ideas.(Viewpoint)
July 5, 2004... Byline: JOEY REIMAN There was once a famous celebrity hairdresser who got a frantic call from a woman needing her hair styled immediately for an important gala that evening. The hairdresser rushed to the woman's home, asked for a ribbon,...

Vitamin Water thrives with sampling, just a bit of cheek.(Viewpoint)
July 5, 2004... Byline: Jonah Bloom Back in `96, when Darius Bikoff created Glaceau Smartwater, based on personal taste and research that included visits to remote springs and an audience with an Indian spiritualist, few credited him with being anything...

Interpublic still in Samsung running.(The World: Ad Age Global News & Data)(Brief Article)
July 5, 2004... Byline: Ad Age reporters [New York] Samsung denied that it intends to eliminate one of the three holding company competitors for its estimated $700 million global account before a final round of meetings. Agency executives had said...

Brady's Bunch.(People & Players)
July 5, 2004... Byline: James Brady Yet another inspired financial decision by Disney's Eisner, scrapping that Michael Moore documentary. He knows docs don't make money, doesn't he? Incidentally, with his little mustache, and at his blustering,...

Made brands: Tony plugs cars, phones.(television serials used to market products)
July 5, 2004... Byline: JON FINE "The Sopranos'' fifth-season finale left one key question in the minds of viewers. No, not whether Christopher, after giving up his fiancee Adriana to be shot in the woods like a dog, will remain clean and sober. Nor...

Spots: AdCouncil.(News)(Advertising Council)(Brief Article)
July 5, 2004... The Advertising Council turned to ad students at Virginia Commonwealth University's Adcenter for its Campaign for Freedom. Four TV spots use a "Keep freedom strong: Exercise it'' tagline. Chief creative officer, Martin Agency, Richmond, Va.:...

Hilbert sells Unilever on 'big idea' integrated efforts.(People & Players)
July 5, 2004... Byline: JACK NEFF Dan Hilbert is a self-described "media agnostic.'' But he wants integrated marketing to be something Unilever can believe in and he's not afraid to sacrifice a few sacred cows. That Mr. Hilbert is playing a role in...

Adages; Wishing you were here, sincerely, Sam Spade.(News)
July 5, 2004... Byline: Richard Linnett Adages just received a postcard from the San Francisco office of our favorite continental ops, Omnicom's Safir Rossetti, founded by Howard Safir, former New York City police commissioner, and Joe Rossetti, former...

Wunderman sees Cannes results.(The World: Ad Age Global News & Data)(Brief Article)
July 5, 2004... Byline: Lisa Sanders [New York] After launching a bold, multi-pronged direct-response recruitment campaign at last month's Cannes Lions International Advertising Festival, Wunderman Chairman-CEO Daniel Morel reported that he is getting...

German co. plans U.S. mid-cal cola.(The World: Ad Age Global News & Data)(Lichtenauer Mineralquellen)(Brief Article)
July 5, 2004... Byline: Dagmar Mussey [Niederlichtenau, Germany] A German mineral water and soft drink marketer hopes to distribute in the U.S. a mid-calorie cola drink called Score Cola that the company tested in eastern part of Germany and rolled out...

Red Cell shop opens in Argentina.(The World: Ad Age Global News & Data)(Brief Article)
July 5, 2004... Byline: Laurel Wentz [Buenos Aires] In a sign that Argentina is recovering from its 2001 economic collapse, agency executives are on the move. Dylan Williams and Martin Mercado have left Interpublic Group of Cos.' McCann-Erickson...

FYI ...(The World: Ad Age Global News & Data)(Brief Article)
July 5, 2004... Japanese camera maker Olympus Europe is moving its $10-15 million European account to Interpublic Group of Cos.-backed Springer & Jacoby, in Amsterdam, where Springer & Jacoby recently opened an international headquarters. The account move from...

Pay for performance: Drug office issues $145M call to shops; Ogilvy eligible to compete.(News)
July 5, 2004... Byline: IRA TEINOWITZ Seven months after three senators proposed legislation barring WPP Group's Ogilvy & Mather from the government's anti-drug advertising contract, the White House drug office has issued a request for proposals on the...

Pfizer takes on low-carb breath.(News)
July 5, 2004... Byline: Stephanie Thompson Pfizer plans to jump on the low-carb bandwagon by positioning its flagging Listerine PocketPaks as a solution for bad breath caused by the popular diets. While Pfizer is the first to capitalize on the unseemly...

Ford goes in-house for brand content deals; Ford cousin Uzielli to be Hollywood rep; Donnell out at JWT.(News)
July 5, 2004... Byline: JEAN HALLIDAY In a blow to WPP Group, its biggest client Ford Motor Co. has quietly moved strategic entertainment planning across all its brands in-house and hired a Ford family member in Hollywood as a consultant. The account,...

AdWatch.(News)(Brief Article)
July 5, 2004... Byline: Mercedes M. Cardona Turn Signals Consumers are becoming more confident as the employment outlook and the economy continue to improve. The Conference Board's Consumer Confidence Index rose again in June, following a surge in...

Morton, exec who pioneered corporate entertaining, dies; Started practice of booking stars for biz events.(News)(Morton, Irvin "Jack")
July 5, 2004... Byline: Lisa Sanders Irvin "Jack" Morton, an entrepreneur who led the vanguard in bringing headline entertainers to corporate events and conventions, died June 28 at his home in Vero Beach, Fla., of natural causes. He was 94. The...

Omnicom again sweeps Cannes; Publicis picks up steam; ranks most improved.(News)
July 5, 2004... Byline: LAUREL WENTZ Omnicom Group's three agency networks, as usual, seized the most prizes at the Cannes Lions International Advertising Festival, led by three networks, BBDO, DDB Worldwide and TBWA Worldwide. TBWA captured the top...

People.(News)(Brief Article)
July 5, 2004... Kate Everett-Thorp, 35, to president-interactive advertising, AKQA, San Francisco, from chairman-chief marketing officer, Carat Interactive. Joakim "Kim" Wijkstrom, 38, to senior VP-account director, Omnicom Group's BBDO West, San...

Voted & Quoted; 61% of AdAge.com voters agree that PlayStation 2's "Mountain" deserved the Cannes Grand Prix. The remaining 39% of respondents feel other commercials showed more merit.(Viewpoint)(Brief Article)
July 5, 2004... "The chaotic frenzy to climb to the top resembles crushing mob mentality more than fun to me. I suppose I'm not the demographic, but it just didn't ring true." -Bill Braden/studio representative/The Park/Detroit "It's a great reminder...

Grey's Meyer embodies the true value of account service.(Viewpoint)
July 5, 2004... Byline: Randall Rothenberg Not long ago, I was walking with a senior executive at a longtime client of Grey Worldwide. He was describing for me the value the company's chief executive placed in Grey CEO Edward Meyer. Mr. Meyer was the...

People & Players.(Brief Article)
July 5, 2004... New York Entertainment Weekly celebrates its annual Must List issue. (From l.) Jo Ellen Silverman, marketing communications manager, Motorola; Paul Caine, publisher, Entertainment Weekly; actress Bai Ling; Jason Few, VP-chief marketing officer,...

Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(Media Works)(Brief Article)
July 5, 2004... 8 'Simple Life 2' Not only are the adventures of Paris and Nicole the most popular with 18-49 year old viewers, Fox's summer sequel was the number one show downloaded to TiVo. 6 Harry Potter 6 J.K. Rowling has named her sixth book in the...

Work 7.5.04; Coke in NYC.(News)(Brief Article)
July 5, 2004... Coca-Cola Co. celebrated the 100th anniversary of New York's Times Square and of its New York bottler with a new spectacular. The Coke sign, in all its many versions, has been an icon at the Crossroads of the World for over 80 years. The new...

BK needs a true keeper of flame.(Viewpoint)(Burger King Corp.)(Brief Article)
July 12, 2004... Burger King flips chief executives and agencies as fast as it flips burgers. In the past 15 years, it's had nine CEOs and eight general-market ad agencies. The floundering fast-feeder is doing a superb job of wrecking a brand through constant...

Survey shows consumers befuddled by technology; It seems they can't talk the talk or walk the walk.(News)
July 12, 2004... Byline: JON FINE This just in: Consumers are confused. No, really. They're baffled. They're hornswoggled. They don't know the names of things. They're not sure what you call the thing by the TV that records stuff. A survey...

Late News; BK could announce Brenneman this week.
July 12, 2004... [Miami] Burger King Corp. is expected to announce as soon as this week that Gregory D. Brenneman will be its new chief executive officer following last week's resignation of Brad Blum. Executives close to the burger chain said the board could...

Exclusive: Ziff under fire in circulation controversy; Audit Bureau review raises questions over 'PC Mag' subs.(News)(Ziff Davis Media Inc., Audit Bureau of Circulations, Magazine)
July 12, 2004... Byline: BRADLEY JOHNSON In the latest circulation controversy to hit the publishing industry, a review by the Audit Bureau of Circulations found that Ziff Davis Media overstated paid circulation for its flagship PC Magazine in 2002 and...

Cold Stone on hot streak: 77% growth; Starbucks of ice cream.(News)(Cold Stone Creamery)
July 12, 2004... Byline: KATE MACARTHUR It's 10 p.m. on a balmy Thursday night before the July 4 holiday and 70 eager customers are waiting to get into the Cold Stone Creamery in Naperville, Ill. The story is much the same on the Upper East Side of...

To win PM review, ditch sales pitch; Cig seller seeks responsibility shop.(News)(Philip Morris Inc.)
July 12, 2004... Byline: RICH THOMASELLI Altria Group's Philip Morris USA is considering a review for its corporate-responsibility and youth-smoking-prevention accounts, begging the question: How does a marketer choose an agency that will be tasked, in...

Draft launches multicultural shop to service BofA; Will eventually add more clients.(News)(Draft Worldwide, Bank of America)
July 12, 2004... Byline: MERCEDES M. CARDONA Interpublic Group of Cos.' Draft Worldwide will step into the multicultural arena to handle the African-American account of Bank of America. Draft is developing a multicultural offering led by Larry Harris,...

First brand campaign: VW taps independent shop in China.(News)(Volkswagen-China, Dynamic Marketing Group)
July 12, 2004... Byline: NORMANDY MADDEN [Beijing] A small ad agency in China has given new meaning to Volkswagen's "love''-based marketing platform as VW prepares its first branding campaign to secure its lead in the world's fastest-growing car market....

Walk sows harmony among Columbia artists, marketers.(People & Players)
July 12, 2004... Byline: HANK KIM Charlie Walk, newly minted exec VP-creative marketing and promotion, Columbia Records Group, believes legitimizing the online music downloading space, as well as setting up alliances with consumer-goods companies, is key...

Disney embraces Web, viral tactics; Summer-film promos target techie hipsters.(News1)(Walt Disney Co.)
July 12, 2004... Byline: T.L. STANLEY Trying to appeal to hip, tech-savvy film fans, Walt Disney Co. is launching a raft of tactics outside its usual mass-media realm for the action flick "National Treasure'' and thriller "The Village.'' The Disney...

Fight for viewers: CNN, Fox go on stump as conventions near.(News)
July 12, 2004... Byline: IRA TEINOWITZ The Kerry-Bush presidential dogfight is shaping up as the backdrop to a nastier, more intense battle: the one between Fox and CNN for political-convention viewers. The major political conventions are fast...

Grey battle could produce a victor in client-conflict debate.(Viewpoint)(advertising agency for sale)
July 12, 2004... Byline: Scott Donaton The outcome of the bidding for Grey Global Group will do far more than add $1.3 billion to the top line of the acquiring company. If, as widely expected, the tug-of-war comes down to WPP Group vs. Publicis Groupe, the...

Spotlight.(The World: Ad Age Global News & Data)(Singapore Airlines Ltd.'s contracts)(Brief Article)
July 12, 2004... Byline: Normandy Madden Marketer: Singapore Airlines Agency: Mediaedge:cia, Singapore Time Warner teams with Singapore Airlines to suggest fun things to do with time saved with shorter flight Singapore Airlines chose Time...

Unknowns get foot in electronics space; Apex, others could alter the growing sector.(News)
July 12, 2004... Byline: BETH SNYDER BULIK Apex, Benq, Roku and Tatung may not be household names yet, but they want to be. These consumer-electronics newcomers are employing specific strategies of pushing innovative products and offering low prices to...

Adages; A portrait of the artist as a retired adman.(News)
July 12, 2004... Byline: Richard Linnett It would be too cliche to say "For Whom the Bell Tolls'' in an item about Ted Bell, former ad exec turned would-be Hemingway, or should we say, a wannabe James Patterson, another ad exec who became a full-time...

People.(The World: Ad Age Global News & Data)(appointments)(Brief Article)
July 12, 2004... John McClure to advertising director, Southeast Asia, Financial Times, Hong Kong, from director, international sales & events, North Asia, CNBC, Hong Kong. Luca Lindner is leaving Publicis Groupe's Leo Burnett, where he was president of...

Brady's Bunch.(People & Players)
July 12, 2004... Byline: James Brady The world, and the magazine biz, have changed since 1974 when Time Inc. launched People, and Managing Editor Martha Nelson tells me over lunch at Michael's the powerhouse weekly (paid circ 3.2 million) isn't standing...

Sponsorship scandal shakes Canadian election result; Liberal government hangs on by skin of teeth, loses 33 seats.(News)
July 12, 2004... Byline: GAIL CHIASSON [Montreal] Canadians decided it's better to go with the devil you know than the devil you don't last month, electing to a minority government the Liberal Party that's been rocked with an unprecedented sponsorship...

Nets use TiVo-busting tactics by airing shows twice weekly.(Viewpoint)
July 12, 2004... Byline: Rance Crain The inexorable march toward consolidation rolls on. General Mills is the latest marketer to announce a cutback in its product portfolio, eliminating about 400 smaller and less profitable items. The ostensible reason for...

Election battlefront: Ad groups fear Edwards DTC assault.(News)(advertising, John Edwards)
July 12, 2004... Byline: IRA TEINOWITZ The naming of North Carolina Sen. John Edwards as the Democratic vice-presidential candidate has ad groups worried that direct-to-consumer prescription-drug ads will become a key issue on the campaign trail. Mr....

Beastie Boys, now men, target teens.(Media Works)
July 12, 2004... Byline: T.L. STANLEY The Beastie Boys, whose goofball, white-boy rap broke into the mainstream in the mid-80s, are reaching out to a generation that wasn't born then, trying to lure young music buyers with marketing maneuvers unlike any...

From piracy to promotional tool; Marketers have dived into downloads, driving traffic to legitimate sites such as Sony Connect and iTunes.(Music Marketing)
July 12, 2004... Byline: ROY TRAKIN As close to 90 million people watched February's Super Bowl, a commercial came on starring a 14-year-old named Annie Leith. "Hi, I'm one of the kids who was prosecuted for downloading music free off the Internet,'' she...

Playtex selling off '90s acquisitions; Brands on block were bought by departing CEO.(News)(Playtex Products Inc.)
July 12, 2004... Byline: JACK NEFF After failing to sell the whole company, Playtex Products is shopping a range of its personal and household products brands a la carte, including Banana Boat sun care, Woolite rug cleaner, Binaca breath fresheners and...

Low carb HAUTE CUISINE; Sales soar for once-unsavory brands as pork rinds, jerky become diet delicacies.(News)
July 12, 2004... Byline: STEPHANIE THOMPSON Low-carb devotees have turned beef jerky and cheese balls into the new nouveau cuisine and a raft of former Bubba brands into surprise supermarket success stories. Sales of once-unfashionable brands Diet...

Launchpad for Houston: McD's plays impresario; Rapper chosen to front Mac Meal, Sony promotion.(News)(Houston Effler and Partners Inc., McDonald's Corp.)
July 12, 2004... Byline: KATE MACARTHUR Larry Light may not have bagged a Gold Lion at Cannes, but he still has a shot at getting a platinum record. McDonald's Corp.'s chief marketing officer played impresario in helping to launch the music career of...

Negative campaigns think outside the tube; Web games, dolls enlisted by RNC, DNC.(News)(Democratic National Committee, Republican National Committee )
July 12, 2004... Byline: IRA TEINOWITZ The TV and radio ads may be negative or even nasty, but it's in the interactive arena that the parties are taking presidential-election gamesmanship to new levels. Negative TV advertising is still being deployed,...

Garfield's AdReview; Pepsi Edge spot takes long, unfunny route to the point.(News)
July 12, 2004... Byline: Bob Garfield This feature isn't called Name Review, so we won't preoccupy ourselves with the merits of the name "Pepsi Edge'' vs. Coke's C2 or any other handle for a half-sugared, half-diet cola. Although "Edge'' is pretty...

Cool consumption good fit for hip-hop; Cars, clothing, cognac are just a start as street cred adds up for advertisers.(Music Marketing)
July 12, 2004... Byline: T. L. STANLEY Eminem parties with Hennessy, Juvenile likes the fit of those Victoria's Secrets, R. Kelly pops Cristal in the stretch Lincoln Navigator and Kanye West sports his Air Jordans just like the drug dealers down the block,...

Hires Doug Scott: Bragman moves into branded entertainment.(News)(Bragman Nyman Cafarelli)(Brief Article)
July 12, 2004... Byline: HANK KIM Interpublic PR shop Bragman Nyman Cafarelli Marketing and Public Relations is trying to make a move into branded entertainment, hiring Doug Scott to lead it into new areas of growth. Bragman is the second PR shop to...

Work 7.12.04.(News)(Brief Article)
July 12, 2004... Images of the week Vitamin Water gives you the energy to do so much more, as illustrated in these ads created in-house. Creative directors: Donnell Johnson, Bridget Prophet. Art director: Diana Mora. Illustrator: Nick Manske. Orange...

Work: Peugeot.(The World: Ad Age Global News & Data)(Euro RSCG)(Brief Article)
July 12, 2004... In the latest Peugeot spot from the folks who created last year's most award-winning commercial "Sculptor,'' about a young Indian man who batters his car with everything from a blowtorch to an elephant until it resembles the Peugeot he saw in...

Unilever narrows review for Flora.(The World: Ad Age Global News & Data)(Unilever Group)(Brief Article)
July 12, 2004... Byline: Alexandra Jardine [London] Unilever has narrowed its $45 million international pitch for Flora margarine to a shootout between incumbent Lowe and Publicis Groupe-backed Bartle Bogle Hegarty, after dropping WPP Group's Ogilvy &...

The Week; Nielsen launches L.A. people meters.(Briefs)(Los Angeles, British Racing Drivers Club)
July 12, 2004... Nielsen Media Research launched its local people meter for Los Angeles on July 8 despite continued protests from the Don't Count Us Out Coalition of local interest groups, which is supported by News Corp.'s Fox Network. The group planned a...

People.(News)(appointments of advertising agencies)(Brief Article)
July 12, 2004... Timothy A. Sompolski, 52, to exec VP-chief human resources officer, Interpublic Group of Cos., New York, from senior VP-human resources and administration, Altria Group. Gina Garrubbo, exec VP-advertising sales, Oxygen Media, New York, is...

The Buzz; What we're talking about.(Media Works)(Brief Article)
July 12, 2004... Byline: Jon Fine THE LATEST BID for a sub-slice of those elusive, affluent young men-and their wholly destroyed attention spans-hits this fall. Trader Monthly will launch with an October-November issue and target-yup-monied young traders...

Philips simplifies for new U.S. effort; Wants to become $50B company.(News)
July 12, 2004... Byline: BETH SNYDER BULIK Philips has given up trying to be cool. That doesn't mean it's giving up. The No. 1 European consumer electronics company plans an aggressive, global marketing campaign this fall with an emphasis on the U.S.,...

Yellow pages stake claim in local search; Battling for lucrative turf as Google and Overture move in.(Interactive)
July 12, 2004... Byline: KRIS OSER Most regular online shoppers have experienced the moment of frustration when they've found every conceivable detail about the item they want to buy-except the name and number of a local stockist. That Internet...

MP3 in the house: Take music home; Like what you hear? Technology puts music hall tunes on your MP3 player as marketers seek sponsor links.(Music Marketing)
July 12, 2004... Byline: GREG LINDSAY The long winters are on stage at Maxwell's, the Hoboken, N.J., club that's traditionally a launching pad for bands poised to break across the river. Between songs, the singer lists off the merchandise for sale. Besides...