Advertising Age articles from July 2003

Advertising Age archives from July 2003

Publishers decry P&G call for cuts; Asks for fewer reps, more savings.(News)(Procter & Gamble Co.)
July 7, 2003... Byline: JON FINE and JACK NEFF The nation's largest magazine advertiser, Procter & Gamble Co., renowned for its tough negotiating talk, has found a new way to put the squeeze on publishers. In a move that has stunned even seasoned...

Spots: Special K.(News)(new advertising from Kellogg's Co.)(Brief Article)
July 7, 2003... Kellogg's Co. reminds self-loathers not to be so hard on themselves in the latest round of executions for its Special K Red Berries cereal via Publicis Groupe's Leo Burnett USA, Chicago. Art director: Reed Collins Copy writer: Stephanie Crippen...

$7.7 billion industry: Water war bubbling among top brands; Fickle drinkers a hurdle despite swelling sales.(News)
July 7, 2003... Byline: HILLARY CHURA This summer could prove pivotal for the $7.7 billion wholesale bottled-water industry. A price war is shaping up in the category, dominated by a handful of big brands and home to hundreds of regional names weathering...

Do-not-call puts $28 bil up for grabs; Dollars to be redirected, or vanish.(News)(the amount spent on telemarketing should be reduced due to the implementation of national do-not-call rules)
July 7, 2003... Byline: IRA TEINOWITZ and ELIZABETH BOSTON Some of the $28.4 billion spent on telemarketing to consumers will flow into advertising, direct mail and sales promotion, following the implementation of national do-not-call rules. But a...

Rare role in Windy City: FCB Chicago names music director.(News)(Foote, Cone & Belding Worldwide, Chicago, names James Mahoney director of music)
July 7, 2003... Byline: KATE MACARTHUR In a move that reflects the growing importance of music in advertising, Interpublic Group of Cos.' Foote, Cone & Belding Worldwide, Chicago, has named its first director of music, James "Stump'' Mahoney. While...

Philips consolidates $600 million at DDB.(News)
July 7, 2003... Byline: CLAIRE ATKINSON Amsterdam-based Royal Philips Electronics is consolidating its $600 million global advertising account at Omnicom Group's DDB Worldwide as it looks to raise its profile in the U.S. Philips' global account had...

New Syndication Breed: Classmates.com hits TV; Reality show based on site gets backing from Best Western.(News)(Twentieth Television launches 'Classmates' based on the popular Web site)
July 7, 2003... Byline: WAYNE FRIEDMAN News Corp.'s Twentieth Television this week begins testing a reality TV show based on the popular "Classmates'' Web site on 25 of its Fox-owned stations. "Classmates,'' along with next year's launch of "eBayTV,''...

Old ideas fail Brand America; To alter views of U.S., business needs new frame of reference.(Viewpoint)(corporations need to realized that they serve an interconnected intercultural world with no borders)(Column)
July 7, 2003... Byline: TIM LOVE America and U.S. corporations are seen as the focal point of many of the social and economic influences that people in the world experience today. Media proliferation across the planet has fueled this. We need to look at...

Cultural Cross over; A growing number of savvy marketers reach out in English as well as Spanish.(Multicultural Marketing)
July 7, 2003... Byline: LAUREL WENTZ When pop star Jennifer Lopez appeared at a recent Telemundo presentation to ad agencies and advertisers to promote her new production deal with the NBC-owned Spanish-language network, she spoke briefly in Spanish and...

The Buzz; What we're talking about.(Media Works)(additional developments surrounding the acocunting scandal at AMC network)(Brief Article)
July 7, 2003... Byline: Richard Linnett The accounting scandal at Cablevision Systems' AMC network has gotten thornier. Russell Solomon, a senior VP-cable analyst at Moody's Investor Service, suggested to Newsday that Cablevision execs knew about the...

Ad world gets showcase in NYC; 4A's seeking sponsors to promote industry with Advertising Week.(News)(the American Association of Advertising Agencies is planning New York Advertising Week for the fall of 2004)
July 7, 2003... Byline: CLAIRE ATKINSON The American Association of Advertising Agencies wants to raise Madison Avenue's profile with an ambitious cultural showcase in the industry's hometown, New York City. The event, tentatively called New York...

Takes on broad portfolio: Griffin returns to Meredith; Fresh from 'Parade,' exec heads growing magazine division.(News)(Jack Griffin takes over as Meredith Corp.'s new Magazine Group president)
July 7, 2003... Byline: JON FINE It's not quite three days since Jack Griffin moved into his offices as Meredith Corp.'s new Magazine Group president, and the framed maps charting the waterways off his native Cape Cod haven't quite found their rightful...

Pepsi puts interests before ethnicity; Aided by range of shops, marketer proves that passion comes first.(Multicultural Marketing)(Pepsi-Cola Co. focuses on multicultural marketing)
July 7, 2003... Byline: LAUREL WENTZ Pepsi-Cola Co. is taking aim at the multicultural heart. Over a much longer period than most marketers-Pepsi did its first African-American ad in 1948-the cola giant has evolved from the ethnic segmentation most...

International Review: Trading places in Puerto Rico.(The World: Ad Age Global News & Data)(Toyota de Puerto Rico has a new spot for the Toyota Corolla)(Brief Article)
July 7, 2003... Byline: Laurel Wentz Puerto Rico is a land of brand contrarians, where Burger King outsells McDonald's, Coors beats Bud and about 60% of all cars are Japanese brands, giving Toyota de Puerto Rico a whopping 25% market share. A car-loving...

P&G to slash roster for $3B retail business; Contest pits Publicis and Grey.(News)(Procter & Gamble Co. plans to re-organize its global retail marketing effort)
July 7, 2003... Byline: JACK NEFF Procter & Gamble Co. has asked its two main agency holding companies, Publicis Groupe and Grey Global Group, to pitch plans to consolidate or re-organize its global retail marketing effort, estimated at $3 billion in the...

'Master' plan: Bestfoods strategy results in shakeup.(News)(Unilever Bestfoods restructures)(Company Profile)
July 7, 2003... Byline: STEPHANIE THOMPSON As Unilever Bestfoods tries to meet its parent company's demands for more master brands, it's undergone a sweeping reorganization that includes an 8% staff reduction and the termination of at least three...

Brady's Bunch.(People & Players)(periodical publishing news briefs)(Brief Article)(Column)
July 7, 2003... Byline: James Brady Hot book? Lunched at the Palm with the guys who run ESPN The Magazine (I still hate the title), General Manager Geoff Reiss and Publisher Chris Collins (John Papanek actually does all the work as editorial director),...

People.(People & Players)(advertising industry personnel news briefs)(Brief Article)
July 7, 2003... Laura McEwen to VP-publishing director, Reader's Digest, New York, from publisher, Gruner & Jahr's YM Magazine. Mark Schofield, 52, to president-chief operating officer, Jennings & Co., Chapel Hill, N.C., from senior VP-executive group...

Work 7.7.03.(Work)
July 7, 2003... Images of the week Stay dry or get wet with Coach's latest in-house ads. Creative director: Reed Kraykoff. Art director: Rebecca Young. It's simple. It's sexy. It's in full bloom. The spirited ad from Marc Jacobs exudes sensuality,...

Late News; Leagas exiting S.F.; a NYC office planned.(includes multipl news briefs)
July 7, 2003... [san francisco] U.K.-based Leagas Delaney is selling its San Francisco office to local management and will open a new U.S. office in New York this fall. The San Francisco office, which recently lost two key accounts, will be bought by the...

The Player: Bernardin aims to accelerate momentum at Lowe New York; Exec led creative renaissance in years at Bozell.(People & Players)(Tom Bernardin, chief executive officer of Lowe, New York)(Interview)
July 7, 2003... Byline: LISA SANDERS Stashed in one drawer of Tom Bernardin's office desk are a dozen business cards, each with his name printed on it. The titles and the agency names vary. Such a collection would not be extraordinary, given the...

With Fuller as content czar, Pecker has a big opportunity.(Viewpoint)(Bonnie Fuller will move up as American Media's executive vice president/chief content officer)
July 7, 2003... Byline: Randall Rothenberg Ask your garden-variety magazinista about Bonnie Fuller and they will tell you she is unrelenting, an ogress, a serial hirer-and-firer and an angle player who gives new meaning to the term "change...

The Week; Interpublic's CFO to leave company.(News)(includes multiple news briefs)
July 7, 2003... Interpublic Group of Cos. said last week that Sean Orr, exec VP-chief financial officer, will leave at the end of August. "We understand and respect Sean's desire to move on to a new phase in his career,'' said Frank Borelli, Interpublic's...

NYC needs 'A-list' startups, but Mother no sure success.(Viewpoint)
July 7, 2003... Byline: Stefano Hatfield The prospective launch of London's Mother in New York has generated a degree of buzz unusual in "oh, yeah?'' city. That is, at least among the ad community. By contrast, most marketers in the U.S. will still not...

People.(The World: Ad Age Global News & Data)(appointments, various companies)(Brief Article)
July 7, 2003... Raul Cardos, 35, to president, Omnicom Group's DDB Mexico, Mexico City, from executive creative director of Gibert DDB. The agency is being renamed due to Enrique Gibert, 67, leaving the shop to open Gibert Quattro to handle conflicting DDB...

Work: Nike.(The World: Ad Age Global News & Data)(J. Walter Thompson, Nike de Mexico win award)(Brief Article)
July 7, 2003... Nike and long-time agency Wieden & Kennedy pick up more creative awards than just about anyone else, but Nike also uses local agencies in many countries. In Mexico, WPP Group's J. Walter Thompson and Nike de Mexico won the Gold for out-of-home...

Garfield's AdReview - Hummer campaign effectively reaches target audience: jerks.(News)
July 7, 2003... Byline: Bob Garfield Disclosure time: We, as a staff, are so deeply prejudiced on certain topics to the point that we may be predisposed to despise a perfectly good ad for, say, Perrier, just because it's for Perrier. That's because we...

Sony rolls first ads under new management system; European effort makes brand approachable.(News)
July 7, 2003... Byline: EMMA HALL [London] Sony Europe is seeking a turnaround in the fortunes of its consumer-electronics division with a $100 million-plus advertising campaign using the consumer-friendly tagline "You make it a Sony.'' The effort,...

Vexed shareholders balk at terms of IRI sale; Investor payoff hinges on research company winning antitrust suit against rival AC Nielsen.(News)(Information Resources Inc.)
July 7, 2003... Byline: JACK NEFF Market researcher Information Resources Inc.'s search for a buyer is over-but unhappy shareholders may yet scuttle the deal, whose value hinges largely on the outcome of antitrust litigation against VNU's ACNielsen Corp....

The Biz: Teen title crush leads to circ cuts.(Media Works)
July 7, 2003... Byline: Jon Fine There used to be three. Now there are six. For years the teen-girl category was ruled by the troika of Seventeen, Teen and YM. In `97 Time Inc.'s Teen People launched just after Sassy died, and Hearst Magazines...

Editorial: Grim week for telemarketing.(Viewpoint)(Federal Trade Commission do-not-call list)(Brief Article)(Editorial)
July 7, 2003... More than 12.5 million consumers signed up for the Federal Trade Commission's do-not-call list in its first five days. That's more than 2,300 people a minute, and well over 10% of all U.S households. The quick success of the plan is both a...

Exclusive: Ford, WPP sign single global pact.(News)
July 7, 2003... Byline: JEAN HALLIDAY Ford Motor Co. will ink a single global contract with WPP Group for 2004, replacing annual local agreements it has around the world with three WPP agency networks that handle major Ford brands. The carmaker is...

HKTB taps FCB for SARS effort.(The World: Ad Age Global News & Data)(Hong Kong Tourism Board; Foote, Cone & Belding Worldwide )(Brief Article)
July 7, 2003... Byline: Normandy Madden [Hong Kong] The Hong Kong Tourism Board picked Interpublic Group of Cos.' Foote, Cone & Belding Worldwide to rebuild its image as a safe destination now that severe acute respiratory syndrome is under control. HKTB...

HK tollbooths branded by Esso.(The World: Ad Age Global News & Data)(Hong Kong)(Brief Article)
July 7, 2003... Byline: Normandy Madden [Hong Kong] ExxonMobil has repainted tollbooths in Hong Kong to look like Esso gasoline pumps, complete with hoses, nozzles, and pump handles. The unusual outdoor initiative, created by Omnicom's DDB Worldwide and...

Sorrell's contract under investor fire.(The World: Ad Age Global News & Data)(WPP Group CEO Martin Sorrell)(Brief Article)
July 7, 2003... Byline: Claire Atkinson and Emma Hall [London]WPP Group Chief Executive Martin Sorrell's generous three-year employment contract is likely to come under further scrutiny after shareholders controlling 47% of the company's stock either...

Cayenne opens more VW offices.(The World: Ad Age Global News & Data)(Brief Article)
July 7, 2003... Byline: Dagmar Mussey [Duesseldorf, Germany] In a small international step, Dentsu-backed Cayenne Group is setting up more European offices to service its biggest client, the $90 million account for Volkswagen Group's Skoda cars that...

Axe takes gold in `AA' Mexico awards.(The World: Ad Age Global News & Data)(Brief Article)
July 7, 2003... Byline: Laurel Wentz [Mexico City] A local execution of Unilever's "Axe Effect'' global tagline won the TV Gold at the Ad Age Best of Mexico creative awards organized by Mexico City business weekly El Asesor, a Crain Communications...

FYI ...(The World: Ad Age Global News & Data)(Palm appoints Tequila for China launch; Schwarzkopf and Henkel moves accounts to BBDO)(Brief Article)
July 7, 2003... Byline: edited by Laurel Wentz Palm named Omnicom's Tequila, Shanghai, to handle the launch of Palm handhelds in China. They will be marketed under the names Tungsten and Zire in three operating systems.... Henkel's Schwarzkopf & Henkel...

The Ad Market.(News)(labor statistics reorganization; stock data)(Brief Article)
July 7, 2003... Byline: Mercedes M. Cardona Turn Signals The U.S. Department of Labor has reorganized its labor statistics, with a new Advertising and Related Services category that covers a wider group of advertising functions. The new category...

AdCritic.com's PlayList; A monthly guide to notable uses of music in advertising.(News)(Brief Article)
July 7, 2003... Byline: Jim Hanas Levi's: Car Blur provides a raucous soundtrack for a hot rod rodeo. Agency: BBH/New York Song: "Crazy Beats" Artist: Blur H2: Big Race A track from The Who completes this Rushmore-style...

Voted & Quoted; 77% ...of those who voted in the Adage.com weekly poll feel that GM marketing chief C.J. Fraleigh was right when he said that consolidation has stifled creativity among once-great advertising agencies.(Viewpoint)
July 7, 2003... "It's not consolidation, it's the culture that usually goes with it. If what you start fearing is losing a client or explaining a soft quarter to Wall Street, that's not good. The only thing really great agencies fear is not being brilliant."...

Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(Media Works)(briefs)(Brief Article)
July 7, 2003... 9 American Media If David Pecker wants attention, stealing away Bonnie Fuller is one sure way to get it. Now he wants to bring 'OK!' from Europe to the States, and plans an IPO. 5 'NYT' Editor The paper of record plans to name its next...

Where The Girls Are; The big boys of publishing all target teenage girls: fashionista wannabees can pick up Teen Vogue,while YM is playing up its music coverage and Teen People's focus is on celebrities.(Media Works)
July 7, 2003... SEVENTEEN Hearst Magazines editor in chief Sabrina Weill Publisher Ellen Abramowitz circulation1 2,459,135 % change vs. '02 +5.4 ad pages2 445.1 % change vs. '02 -5.2 THE...

Adages: Reading, and flipping through picture books, is fundamental.(News)
July 7, 2003... Byline: Richard Linnett ***** Correction: In "I can't wait'' (Adages, July 7, P. 24), Carton Donofrio Partners, Baltimore, was misspelled as Carlton Donofrio Partners. Also, its work for Campaign for Children was wrongly described as...

The Biz: Teen title crush leads to circ cuts.(Media Works)
July 7, 2003... Byline: Jon Fine ***** Correction: In "Teen title crush leads to circ cuts'' (July 7, P. 21), Teen People's rate base cut to 1.45 million was incorrectly reported to take effect with its October 2003 issue. It takes effect with the...

Who is best for CEO suite? Here's case for women at top.(Viewpoint)
July 14, 2003... Byline: Rance Crain Here's a hot debate topic: Resolved, that U.S. corporations wouldn't be in the mess they're in if women were in charge. Women, I am arguing, are better listeners, more methodical in their decisions, less...

Samsung hands FCB more business; Shop forms venture with Initiative for $400 mil global media account.(News)(Foote, Cone & Belding Worldwide)
July 14, 2003... Byline: CLAIRE ATKINSON Samsung Electronics' global review of media planning, buying and branding has resulted in additional business for Foote, Cone & Belding Worldwide, which is creating a joint venture company with sibling media shop...

Adages: Are you experienced? "Like, yeah, I guess so," say dorky directors.(News)(briefs)
July 14, 2003... Byline: Richard Linnett Britney Spears and two young men named Jimmy & Dinh have something in common. Last week, they confessed. They lost their virginity. Britney lost it to ex-boyfriend Justin Timberlake (she announced it in W magazine)....

Cross-pollination: IPG pay plan tied to sibling harmony.(News)(Interpublic Group of Cos.)
July 14, 2003... Byline: HILLARY CHURA Interpublic Group of Cos. is implementing a compensation scheme to increase cross-fertilization of clients between its agencies, which will see employees receive cash and company stock to help a sibling shop pick up...

Late News; $100 mil Jergens account awarded to Kirshenbaum.(industry briefs)
July 14, 2003... [cincinnati] Kao Corp.'s Andrew Jergens Co. named Kirshenbaum Bond & Partners, New York, and its Media Kitchen unit to handle its $100 million creative and media planning assignment for such brands as Jergens and Curel hand and body lotions,...

Spots: Barely There.(News)
July 14, 2003... Fashion photographer Richard Avedon's take on historical icons is the backbone of a new TV and print campaign for Sara Lee Co.'s Barely There lingerie from Shahid & Co., New York. Art director: Sam Shahid. Copywriter: Patty Marx.

Work 7.14.03.(Work)
July 14, 2003... DKNY FILMS NEW YORK Laird & Partners, New York, built Donna Karan International's fall DKNY campaign around a short film called "New York Stories.'' Print ads in August titles include stills from the movie, which will show in DKNY stores,...

Michaelides tapped for Family Brands.(The World: Ad Age Global News & Data)(Unilever appoints Michaelides & Bednash)(Brief Article)
July 14, 2003... Byline: Laurel Wentz [London] Unilever named U.K. media communications agency Michaelides & Bednash as the communications agency, with a $30 million budget, for Family Brands, a group of yellow fats products sold under eight different...

WPP's Cordiant bid to prevail despite shareholder dramas.(News)
July 14, 2003... Byline: LAUREL WENTZ and EMMA HALL The cast of the Cordiant Communications drama includes a billionaire chess patron who is snapping up shares, a potential predator lurking in the shadows and an opposition shareholder group with an unknown...

AT&T, Goodby look to ax mLife; Agency moves forward with new branding effort; Ogilvy retains rest.(News)(AT&T Wireless; Goodby, Silverstein & Partners)
July 14, 2003... Byline: BRADLEY JOHNSON and ALICE Z. CUNEO There is life beyond mLife. AT&T Wireless is in a strong position for the next battle in cellphones despite the confusing mLife corporate branding campaign. Now it's up to Goodby, Silverstein...

Cable upfront: Fox trumpets victory over CNN.(News)(Fox News)
July 14, 2003... Byline: RICHARD LINNETT Fox News claims it's won the upfront among the cable news networks, besting CNN and MSNBC. News Corp.'s Fox pulled in about $150 million in ad dollars, with cost per thousand rate increases of 10% to 12%,...

The Week; Two top execs out as Kraft rejiggers.(News)(briefs)
July 14, 2003... In a surprising shakeup, two top veterans left Altria's Kraft Foods. Irene D. Rosenfeld, president-North American business, and Michael Polk, group VP-president of biscuits, snacks and confectionery, had a combined 38 years with Kraft. Unilever...

TV Revamp: Upfront buyers eye fall start, closing bell.(News)
July 14, 2003... Byline: LOUIS CHUNOVIC Fed up with the timing and frantic pace of the annual TV upfront, senior executives from at least four major media agencies are weighing a plan to revamp the process. The proposal includes moving the selling...

Yet another AFC exec flies coop; Church's Chicken CMO resigns.(News)(Ann Stone)
July 14, 2003... Byline: KATE MACARTHUR The chief marketing officer for Church's Chicken has resigned, becoming the latest in a line of executives to exit AFC Enterprises amid a corporate accounting scandal and a barrage of shareholder lawsuits. Ann...

Editorial: Mags must listen when P&G talks.(Viewpoint)(Procter and Gamble Co. wants to cut magazine reps that work on its business)(Brief Article)(Editorial)
July 14, 2003... Procter & Gamble Co.'s media agency wants magazines to shrink the number of reps that work on P&G business, and P&G would like to snare related savings. For P&G, it's another aggressive idea to make the marketing supply chain more efficient....

Mitsubishi widens Endeavor ad focus; Targets families with pop music and SpongeBob.(News)(Mitsubishi Motors North America)
July 14, 2003... Byline: JEAN HALLIDAY and ALICE Z. CUNEO Mitsubishi Motors North America created a lot of buzz and won younger buyers with its cool-music TV spots, but this week in a revised campaign for the Endeavor sport utility vehicle it sounds a note...

Garfield's AdReview: Champion forgoes endorser and scores a couple of points.(News)
July 14, 2003... Byline: Bob Garfield There are times when you should just not do it. There are times when obeying your thirst turns out not to be such a good idea after all. There are times when you want to see someone smile, but instead she calls the...

Scrapbooking: Grandma's hobby now a sizzling trend; Kodak, H-P, Michaels and a slew of mom-and-pops tap low-tech, high-growth industry.(News)
July 14, 2003... Byline: JACK NEFF Sandi Genovese, an executive with scrapbook-supply marketer Ellison and host of the "Scrapbooking'' show on E.W. Scripps Co.'s DIY cable network, used to get blank looks from strangers on planes when she talked about her...

Spotlight.(The World: Ad Age Global News & Data)(Honda Accord ad by Wieden & Kennedy)(Brief Article)
July 14, 2003... Byline: Emma Hall Client: Honda Accord Agency: Wieden & Kennedy, London How does an agency follow up the most talked-about commercial of the year? Honda's "Cog''-a mesmerizing two-minute chain reaction using car parts that...

Chrysler sticks with Dion for fall launches; Chanteuse spared blame for weak sales.(News)(Celine Dion)
July 14, 2003... Byline: RICHARD LINNETT Despite the failure of ads featuring Celine Dion to achieve the hoped-for sales of Chrysler's Pacifica, the automaker said it will again turn to the French-Canadian chanteuse to market new models later this year....

Work: Pringles.(The World: Ad Age Global News & Data)(Procter & Gamble Co. ad by Grey Worldwide)(Brief Article)
July 14, 2003... Procter & Gamble Co. told its agencies to be more creative and this is what Grey Worldwide, Duesseldorf, Germany, came up with: a Pringles fest. In "Chips from Heaven,'' several young people pop Pringles while watching TV and a group of...

Fallon taps Merkin as NY creative head; Replaces Roddy, who heads off to Euro RSCG, NY.(News)(Ari Merkin, Kevin Roddy)
July 14, 2003... Byline: KATE MACARTHUR Fallon has snared a hot property in Ari Merkin, the writer behind BMW Mini, American Legacy's "Truth'' and the Grand Prix-winning "Lamp'' Ikea campaign, as creative director for its New York outpost. While he worked...

Exclusive - Finding CMO: Pixar seeks independence.(News)(chief marketing officer sought at Pixar Animation Studios)
July 14, 2003... Byline: WAYNE FRIEDMAN As it revamps its crucial film-distribution deal with Walt Disney Co., high-flying Pixar Animation Studios is searching for its first chief marketing officer. With the move, Pixar, which co-produced the summer...

Salton ads tout sex and the single cup; Marketer preps for anticipated 'pod' coffee brewer blitz.(News)
July 14, 2003... Byline: KATE MACARTHUR In the time it takes to have a quickie, you could make a steaming cup of gourmet joe. That's one storylines in a spot J. Walter Thompson, Chicago, just finished shooting for the debut of a single-cup coffeemaker...

Work: Nissan.(News)(Altima campaign)(Brief Article)
July 14, 2003... Nissan North America this week begins defacing its own outdoor boards in an Altima campaign targeting multicultural youth. The effort from True Advertising includes radio spots where a woman interrupts the automaker's commercial and pretends...

Time Inc. studies U.S. 'Uncut' launch; U.K. music, movies mag is one of several under consideration.(News)
July 14, 2003... Byline: JON FINE Time Inc. is investigating bringing Uncut, the British music-and-movies title published by corporate sibling IPC, across the Atlantic. At least some copies of Uncut's July 2003 issue that made it to the States came...

People.(The World: Ad Age Global News & Data)(Robert Campbell appointed at Y&R Advertising; Richard Hytner appointed at Saatchi & Saatchi)(Brief Article)
July 14, 2003... Robert Campbell, 45, to the new role of vice chairman of WPP Group's Y&R Advertising for Europe, the Middle East and Africa. He keeps his previous job as joint executive creative director of Rainey Kelly Campbell Roalfe/Y&R in London. The...

'TV Guide' updates image; Teaser campaign hints at an edgier editorial approach.(News)
July 14, 2003... Byline: JON FINE TV Guide next week unveils a $5 million teaser campaign to stoke interest in a coming redesign of the weekly magazine. The print and outdoor effort, via independent Richards Group, Dallas, plays around with the image...

Lost lessons of brand power; We know a great deal but refuse to look past the short term.(Viewpoint)
July 14, 2003... Byline: JIM SPAETH Most advertising people don't know what a brand is. Or how ads build one. Or why anyone should care. That may be an overstatement. Then again, it may not. Rance Crain asked me about the changes I've seen in...

Brady's Bunch.(People & Players)
July 14, 2003... Byline: James Brady And a Happy Bastille Day to all! The Meredith folks took over a private room at The Four Seasons the other night to lionize the great Myrna Blyth, leaving the magazine biz to write a book (the theme of which, canny...

People.(People & Players)(appointments, various companies)(Brief Article)
July 14, 2003... Art Bell, 48, to president-chief operating officer, Court TV, New York, from exec VP-programming and marketing. He succeeds Dick Beahrs, who left the position but will continue as a consultant to the network. Also: Galen Jones, 46, to exec...

The Player: Bologna positions Fallon NYC as a midsize creative power; New president is 'catalyst' for change at shop.(People & Players)(Anne Bologna)
July 14, 2003... Byline: KATE MACARTHUR When Fallon, New York, last month bowed its work for new client Virgin Mobile USA, it was a real attention-grabber for agency President Anne Bologna, at the helm for only five months. "My headline for folks in...

Automakers embrace Net ads; Portals reap benefits as Toyota, Volvo use Web to bolster awareness.(Interactive)
July 14, 2003... Byline: JEAN HALLIDAY When Toyota Motor Sales USA launched its second-generation Toyota Sienna minivan earlier this year, it tried a new strategy. Instead of waiting to start online ads until after the first TV flight, the marketer's...

Case Study: Promo drives Web traffic for Hyundai.(Interactive)(Hyundai Motor America)(Brief Article)
July 14, 2003... Byline: Jean Halliday Hyundai Motor America's month-long online ad campaign and promotion tied to the Academy Awards met its goal of boosting brand awareness. The estimated $24,000 buy on MSN.com earlier this year offered a trip to next...

Online ad spending: Steady march back to top.(Interactive)(Brief Article)
July 14, 2003... Byline: TOBI ELKIN Will online ad spending ever return to the dizzying peak of $8.1 billion hit in 2000? Eventually, but not until 2006 at least, according to projections from online researcher eMarketer. While it may be a slow climb...

The Buzz; What we're talking about.(Media Works)(Town & Country Weddings)(Brief Article)
July 14, 2003... Byline: Jon Fine THE LATEST in the hedged launch-offshoots of existing brands, like Teen People-comes courtesy of Town & Country Weddings. DNA and some distribution comes, of course, from Hearst Magazines' luxury lifestyle title. The...

The Biz - New reality: touting 2 seasons at once.(Media Works)(summer, fall TV show promotions)
July 14, 2003... Byline: Wayne Friedman A plethora of marketing efforts for summer reality shows has left TV networks in a quandary when it comes to promoting fall shows. In the past, networks tended to use summer promotional time to boost existing...

In demand: Soft ad environment spurs planning boom.(News)(account planning)
July 14, 2003... Byline: CLAIRE ATKINSON After a tough couple of years, account planners are suddenly in demand. WPP Group's Ogilvy & Mather is looking to hire seven planners in Los Angeles, Publicis Groupe's Saatchi & Saatchi has signed on two...

Clutter conundrum calls for investment in media strategists.(Viewpoint)
July 14, 2003... Byline: Jonah Bloom Lying on the beach at the weekend, pondering nothing but the merits of Coke vs. Corona (their potential impact on my hangover rather than their marketing strategies), I was reminded of the day job by a plane buzzing...