Advertising Age articles from January 2003

Advertising Age archives from January 2003

The Ad Market.(News)(year 2002 stock data)(Brief Article)
January 6, 2003... Byline: Bradley Johnson AdMarket 50 DOWN TIME: Advertising Age and Bloomberg's AdMarket 50 was not so nifty in 2002, with only nine stocks up. Double-digit gainers: Print and local TV owners Washington Post Co., Tribune Co. and...

Voted & Quoted.(Viewpoint)
January 6, 2003... 33% of readers say the biggest challenge facing marketers in 2003 is a sluggish economy, 32% say it is consumer control of the media, while 29% say political uncertainty and terrorism. Just 6%of the 1,440 voters cite other problems as most...

The Buzz; What we're talking about.(Media Works)(Chuck Coletti and Doug Meadow purchase New York Press)(Brief Article)
January 6, 2003... Byline: edited by Ann Marie Kerwin ONE OF THE more colorful runs in print media quietly ended Christmas week, when the alt-weekly New York Press was sold, reportedly for about $5 million. The Press, closely identified with its...

HEAT INDEX; WEEKLY RATING (0-10) OF SIZZLE & FIZZLE.(Media Works)(Brief Article)
January 6, 2003... 10 Yule Log: New York City's WPIX broadcasts stock footage of a fireplace for two hours and gains 26% more viewers from the year before, a boon for sponsors Jeep and Macy's. 8 Lord of the Rings: Two Towers dominates holiday box office, much...

Exclusive survey: Ad intrusion up, say consumers; 52% worried by commerce-content crossover.(News)
January 6, 2003... Byline: CLAIRE ATKINSON A whopping 75% of U.S. consumers believe that advertising intrusion into content has increased over the past year-and many find it a distraction, according to an exclusive Advertising Age survey. The online...

Armour gets $10 mil push; ConAgra reinvents meat brand with new product lines.(News)
January 6, 2003... Byline: Stephanie Thompson Conagra Foods will heavily back its Armour brand this year as it looks to bill the former commodity meat label as its solution to convenient meals. The initiative, part of ConAgra's ongoing effort to upgrade...

McDonald's tests ads that focus on service; Unclear if spots will translate to national effort.(News)
January 6, 2003... Byline: KATE MACARTHUR McDonald's Corp. is testing advertising that puts a new spin on an old theme: better service. In Tampa and Seattle the chain is testing a campaign touting its efforts to improve service in stores and its...

The Player: McLaughlin looks to put punch back into integration; FCBi exec sees data as key to successful effort.(People & Players)(Mark McLaughlin)
January 6, 2003... Byline: TOBI ELKIN Mark McLaughlin learned the importance of integrated marketing a decade ago as media director on George Bush Sr.'s re-election campaign. ``That experience really opened my eyes to the critical need for the complete...

Interactive; Digital media players see signs of online marketing growth.(2003 Outlook)
January 6, 2003... Byline: Tobi Elkin Enough with the whining over how little traditional marketers spend on digital media. This is the year the Web needs to show marketers its muscles. After the last couple of years as bottom-feeders on the media food...

GlobalHue, IPG mull divorce; Multicultural shop in talks to buy back 49% stake from holding co.(News)(Interpublic Group of Cos.)
January 6, 2003... Byline: JEAN HALLIDAY and LISA SANDERS One of the country's largest multicultural agency groups, GlobalHue, is in discussions to buy back the 49% stake in the shop held by Interpublic Group of Cos. The financially troubled holding...

Television; Harder-edged shows to hit TV nets; buyers gird for higher prices.(2003 Outlook)(Industry Overview)
January 6, 2003... Byline: Wayne Friedman Look for TV to get real, or at least, pretend to get real. Thanks in part to breakout hit ``The Osbournes,'' MTV's entirely unscripted show liberally sprinkled with language that would make Tony Soprano blush, TV...

Wal-Mart weighs wholesale-food division.(News)
January 6, 2003... Byline: STEPHANIE THOMPSON and JACK NEFF Wal-Mart stores may bring its formidable buying clout to the wholesale industry, as the world's largest retailer explores creating a division to sell food products as a third party to supermarket...

Work 1.6.03.(Work)(Brief Article)
January 6, 2003... Amstel Light, in this ad (top, l.) from Lowe, New York, takes a laid-back approach to the ski vacation. Copywriter: Dave Rakowiecki. Art director: Dustin Duke. Olympic skier Jonny Mosely tries a different kind of downhill action in print...

Madison + Vine; Challenges remain in harnessing complex marketing frontier.(2003 Outlook)
January 6, 2003... Byline: Hank Kim Last year could be considered a watershed in commerce/content convergence if for no other reason than various media outlets kicked off editorial initiatives and many an adver-tainment rogue expressed gratitude for ``being...

The next 'Sopranos'? HBO taps Brit hit 'Ali G' to inject buzz into its new lineup; Plans spoof chat show starring faux rapper.(Home Box Office introducing new comedy television show)
January 6, 2003... Byline: RICHARD LINNETT and TOBI ELKIN Can a gangsta-rapper replace a gangster? At the Television Critic's Association conference in Los Angeles this week, HBO will introduce a new lineup, including ``The Ali G Show,'' a comedy chat...

Emmy helps lure advertisers: 'Shield' gets big push from FX.(News)
January 6, 2003... Byline: WAYNE FRIEDMAN FX is launching a massive marketing campaign for the sophomore season of its controversial cop show ``The Shield,'' and it's expecting much less resistance from advertisers. ``The Shield'' opened to hot ratings...

Media agencies; Planning, strategy will be key; small, midsize shops rise up.(2003 Outlook)
January 6, 2003... Byline: Richard Linnett It was the year the media buying behemoths were going to wield their collective budgets to hammer out favorable TV deals for clients. Instead, the networks walked away crowing in 2002, and observers expect that...

Brady's Bunch.(People & Players)(Brief Article)
January 6, 2003... Byline: James Brady Talk about urgency! Gov. Kean, while sniffing out why 9/11 happened, will continue as a small-town college prexy. Men's Health (Rodale) boosted its ad pages by 22%. Claims 132 new advertisers in the doing. Liz...

Print; Execs split on whether ad sales growth can stave off acquisitions.(2003 Outlook)
January 6, 2003... Byline: Jon Fine Consensus among magazine and newspaper publishers for Outlook 2003 is as hard to find as... well, as consensus among anyone for such a forecast. Hearst Magazines Chief Marketing Officer Michael Clinton is...

Yellow-pages deals red hot as telecom industry regroups; Print staple becomes symbol of stability.(News)
January 6, 2003... Byline: BRADLEY JOHNSON The biggest deal of 2001 was America Online's $147 billion takeover of Time Warner. Last year's top media deal? Qwest Communications' sale of its yellow pages for $7 billion to two private-equity firms. Qwest...

International; From fashion to food, Asian trends ready to influence the West.(forecast and trends of foods and fashions from Asia)
January 6, 2003... Byline: Normandy Madden and Laurel Wentz To see what marketers may do next in the U.S., take a good look at Asia. In a Singapore test, Coca-Cola Co. is dabbling in lifestyle accessories, letting the young and trendy customize their...

Fast Food; 'Desperation' sets in among chains; value menus to disappear.(2003 Outlook for fast food restaurants, marketing may become very competitive)
January 6, 2003... Byline: Kate MacArthur This could be the year the chain-restaurant industry shrinks, prompting what may be the most cutthroat marketing fight ever. ``There will be actual attrition,'' predicts Bob Goldin, exec VP for consultant...

Mazda repositioning begins to show results; CEO lifts print outlay to 12% of total budget.(Mazda North American Operations marketing methods)
January 6, 2003... Byline: JEAN HALLIDAY Mazda North American Operations has its groove back after floundering for years by chasing mass-market automakers. ``We looked at Toyota and Honda too much in the '80s and '90s,'' said Charles Hughes, who assumed...

...and the headlines you (probably) won't read...(2003 Outlook)(Brief Article)
January 6, 2003... Diageo sponsors Super Bowl, renames it Bailey's Irish Cream Bowl Burger King review third in year Deutsch succeeds Dooner Anna Nicole Smith lands Emmy Network ratings on the up Steve Case takes over for ousted Eisner at...

Red Cross, Coke results show peril of bland global branding.(Viewpoint)
January 6, 2003... Byline: Stefano Hatfield As headlines go, ``Red Cross denies banning Christmas'' is more of a winner than ``Diet Coke switches account from Lowe to FCB.'' But this is Advertising Age, not a mass-market tabloid. Nevertheless, there now...

People.(People & Players advertising/media sector personnel change briefs)(Brief Article)
January 6, 2003... J. Scott Crystal to exec VP-publisher, Gemstar-TV Guide International's TV Guide Publishing Group, New York, from president-CEO Gruner & Jahr USA's Business Innovator Group. Phil Reilly to exec VP-director of brand and business development...

Garfield's Bobbies; Kids are all right: Office Depot young'un, Britney sweep Bobbys.(News)
January 6, 2003... Byline: Bob Garfield Welcome, ladies and gentlemen, to the fifth annual Bobby Awards, brought to you in living color from the fabulous Ad Review Viewing Lab on glittering Burke Pond Lane. You could cut the tension with a...

2003 Outlook.(Brief Article)
January 6, 2003... It's the time of year for prognostications and you'll find no relief from them here. Within the next few pages are trends, predictions and just plain common-sense deductions of what to look for on the marketing front in the new year. There will...

New business; Prospects are still weak; compensation pressures continue.(2003 Outlook)
January 6, 2003... Byline: Lisa Sanders Prospects for new-business wins, one of Madison Ave.'s most widely enjoyed spectator sports, are only slightly better in 2003 than last year, and the stakes remain high. The pressure's on at agencies-particularly those...

Pharmaceuticals; DTC's still hot, but government scrutiny could cool growth.(2003 Outlook)(pharmaceutical industry continues to increase spending on direct-to-consumer advertising)
January 6, 2003... Byline: Rich Thomaselli when it comes to an economic downturn, few things are as bulletproof as the pharmaceutical industry. No matter what the financial climate, everyone needs medicine. Accordingly, estimates from the industry are...

My parting shots at 2002: best,worst, most, least of it.(Viewpoint)
January 6, 2003... Byline: Randall Rothenberg It's the first Monday of the New Year and-since the future only heralds more audience fragmentation, increased market maturity and growing economic uncertainty-it's time to look backward. Herewith, the 2002 Media...

The Biz: Publishers bet on Tablet PC content.(Media Works)(Product/Service Evaluation)
January 6, 2003... Byline: TOBI ELKIN Content is coming soon to one of the high-tech world's latest thrills-the Tablet PC. Sleek and portable, the Tablet PC serves both as a laptop and digital notepad and is the latest salvo by the slumping computer industry...

Editorial: A 'to-do' list for new year.(Viewpoint)(Brief Article)(Editorial)
January 6, 2003... This new year is full of opportunities for marketers, and for the advertising and marketing services industry that serves them. Beyond issues particular to individual companies, there is a larger agenda for advertisers and marketers in...

The Week; AOL Latino names first Hispanic shop.(Briefs)(America Online Inc. selects Casanova Pendrill for AOL Latino job )
January 6, 2003... America online has chosen Casanova Pendrill, Irvine, Calif., as the first U.S. Hispanic ad agency for AOL Latino, an AOL Time Warner division, after a pitch. The first ads will break in April, reflecting product enhancements to be introduced at...

Adages; Tycoon has his way- with words. The muse of Mustique has landed.(News)(Felix Dennis, chairman of Dennis Publishing, publishes book of poetry )(Poem)
January 6, 2003... Byline: Richard Linnett Felix Dennis is living proof that an old dog can learn new tricks. The 55-year-old chairman of Dennis Publishing has taken up poesy and is serious about it, having just published through Hutchinson, a Random House...

Spots: Tostitos Gold.(News new launch campaign for Tostitos Gold chips features celebrities)(Brief Article)
January 6, 2003... Comedian Jay Leno and Smashmouth's Steve Harnell appear at a dull party to liven the atmosphere, while Tostitos Gold Tortilla Chips replace the broken chips. The spot is part of a Tostitos Gold launch campaign, which also features Little...

Late News; Three win key roles on HP interactive roster.
January 6, 2003... [palo alto, calif.] Hewlett-Packard Co. is set to announce on Jan. 6 a consolidation of its interactive agency roster after a lengthy review. In the new lineup, Omnicom Group's Goodby, Silverstein & Partners, San Francisco, HP's agency of...

Nets to FCC: Drop ownership curbs.(News)(television networks urge the Federal Communications Commission to eliminate cross-ownership regulations )
January 6, 2003... Byline: IRA TEINOWITZ Three TV networks urged the Federal Communications Commission to eliminate cross-ownership curbs last week, and the National Association of Broadcasters urged the FCC use the very broadest definition of the local ad...

The Ad Market.(News)(Brief Article)
January 13, 2003... Byline: Bradley Johnson and Mercedes M. Cardona Turn Signals YIELD SIGN: President Bush wants to make dividends tax-free, so where to cash in? Among the AdMarket 50, 39 companies pay dividends-including 23 of 25 marketers. Marketers...

Agency Report questionnaires have been mailed.(News)
January 13, 2003... Questionnaires for Advertising Age's 59th annual Agency Report were e-mailed last week to U.S. agencies. The contents will provide data for rankings in the Agency Report slated for April 21 and in subsequent reports throughout the year. ...

Ad Age/IAG's Top Spots; #1: AFLAC.(News)(Brief Article)
January 13, 2003... AFLAC, in a spot featuring its iconic duck and The Amazing Kreskin hypnotizing a man to think he is a chicken, is the most-recalled ad of the period. Also, campaigns for two P&G shampoo brands, Clairol and Pantene, continue to capture viewer...

Voted & Quoted.(Viewpoint)
January 13, 2003... 89%...of readers say it is a mistake for advertisers to support shows such as "The Shield" that contain strong content. Another 5% say some should be wary, depending on their target audience. 3% of the 3,190 who voted said such concerns are...

People & Players.
January 13, 2003... Nassau, Bahamas Office Depot holds its eight annual Father-Son Challenge, a Champions (PGA) Tour event. (From l.) Kevin Stadler, winner; Bruce Nelson, chairman-CEO, Office Depot; Lynn Connelly, director of women's sports and event marketing,...

HEAT INDEX; WEEKLY RATING (0-10) OF SIZZLE & FIZZLE.(Media Works)(Brief Article)
January 13, 2003... 8 "Joe Millionaire" Fox isn't done scraping out the bottom of the reality barrel, and viewers ate up Fox's materialism on parade as 19 million tune in for bait-and-switch show starring hunky construction worker. 5 Media Consolidation New...

Work 1.13.03.(Work)(Brief Article)
January 13, 2003... Images of the week Take a trip around the world with the notable print ads submitted for Ad Age's Global Agency Network of the Year contest (see story, page S-4), from global brands like Nike, to Portugal's local beer, Sagres. Even in...

2002 Agency Reviews.(Special Report: Agency of the Year)(Advertising Age's Agency of the Year rankings)(Brief Article)
January 13, 2003... THE SUFFERING EASES. While some shops continued to get battered in 2002, the majority of agencies came out of the year healthier than they started. Several shops, including Interpublic Group of Cos.' Deutsch, Omnicom Group's Goodby, Silverstein...

Bartle Bogle Hegarty.(Special Report: Agency of the Year)(Brief Article)
January 13, 2003... 2002 Rating: 3 stars 2001 Rating: Not Rated In the words of New York agency president and native Brit Cindy Gallop, "lovely." Bartle Bogle Hegarty, currently 49% owned by Publicis Groupe, took a gamble in 2001 by not resorting to...

Lynch directs Micra teaser.(The World: Ad Age Global News & Data; David Lynch; Nissan Micra)(Brief Article)
January 13, 2003... Byline: Laurel Wentz [paris] The Jan. 23 launch of the Nissan Micra across Europe started with a teaser campaign in the U.K. last week featuring a giant pair of blue lips. The theme, created by Omnicom's TBWA/G1, Paris, and directed by...

Global marketing seen rising in 2003.(The World: Ad Age Global News & Data)(Brief Article)
January 13, 2003... Byline: Laurel Wentz [london] Modest growth of about 3.3% in marketing expenditure is coming in 2003, according to a London Business School survey of 700 marketers. The survey was financed by Havas and covers five countries that represent...

Canadian accounts open to all agencies.(The World: Ad Age Global News & Data)(Brief Article)
January 13, 2003... Byline: Gail Chiasson [ottawa] Canada's federal government accounts are now open to all agencies, not just Canadian-owned shops, after a government review of advertising practices. The government spends about $70 million a year on media,...

FYI ...(The World: Ad Age Global News & Data)(Brief Article)
January 13, 2003... Byline: edited by Laurel Wentz Washington Post Co.'s Newsweek will start a Chinese-language monthly this year with Hong Kong's Vertex Group's SinoWorld CNW Publishing. Newsweek already has foreign-language editions in Japanese, Korean,...

`Ad Age' adds global Web news, data.(The World: Ad Age Global News & Data)(Brief Article)
January 13, 2003... Advertising Age this week introduces a subscriber-only area of AdAge.com that will feature international daily news and exclusive data reports. The area can be accessed via adageglobal.com and AdAge.com. The area will be anchored by daily...

Coke cites IPG but Berlin is real thing; Shop does Classic's creative and production.(News)
January 13, 2003... Byline: HILLARY CHURA In the marketing world, is it better to be the mistress or the wife? In the case of Coca-Cola Co. and its agencies, being the mistress certainly looks to have paid off. Though Coca-Cola insists it remains wed to...

Exclusive: Fox fails to cash in on 'Joe Millionaire'; Many spots in hit show used for make-goods.(News)
January 13, 2003... Byline: WAYNE FRIEDMAN Fox Broadcasting Co.'s heavily hyped hit ``Joe Millionaire'' is bringing buzz, but the network can't cash in on its ratings success. Because of Fox's massive ratings under-delivery this season-down at times...

Scotts to boost ad spending; Lawn-care giant plans 20% increase for '03; sets long-term growth agenda for services business.(News)
January 13, 2003... Byline: JACK NEFF Scotts Co. plans to spread more green around in 2003, with a 20% increase in media spending to about $80 million, including the first TV ads in more than a year for the Ortho pest-control brand. Longer-term, the...

Exclusive: GE, BBDO tinker with new tagline, brand campaign; Lights out for 'We bring good things to life'?(News)(Brief Article)
January 13, 2003... Byline: CLAIRE ATKINSON and TOBI ELKIN General Electric Co. is devising a corporate brand campaign that could employ a tagline to replace the long-standing ``We bring good things to life.'' Omnicom Group's BBDO Worldwide, New York, has...

Euro RSCG MVBMS Partners.(Special Report: Agency of the Year)(Brief Article)
January 13, 2003... 2002 Rating: 2 stars 2001 Rating: 2 stars The biggest change at Euro RSCG MVBMS was the name-not that not having to spell out Messner Vetere Berger McNamara & Schmetterer made it any easier. Other than that, it was another year of...

Saatchi & Saatchi.(Special Report: Agency of the Year)(Brief Article)
January 13, 2003... 2002 Rating: 2.5 stars 2001 Rating: 2 stars Talk about taking advantage of what you have. Publicis Groupe's Saatchi & Saatchi raked in a whopping $590 million in net new U.S. billings in 2002, but a hefty portion of that came from...

Ogilvy & Mather Worldwide.(Special Report: Agency of the Year)(Brief Article)
January 13, 2003... 2002 Rating: 3 stars 2001 Rating: 4 stars The Old Gray Lady of advertising rolls on. WPP Group's Ogilvy & Mather Worldwide was the Advertising Age 2001 Agency of the Year and continued a strong push into 2002 with $400 million in...

Lowe.(Special Report: Agency of the Year)(Brief Article)
January 13, 2003... 2002 Rating: 1 star 2001 Rating: 1 star After a slew of client exits (Dell Computer Corp., United Parcel Service and Lego Systems) and staff cuts in 2001, Interpublic Group of Cos.' Lowe appeared to be headed into 2002 hopeful that...

Marketers need a resolution: Keep the playbook simple.(Viewpoint)(Industry Overview)
January 13, 2003... Byline: Rance Crain Although it didn't do them much good at the end of the day, the New York Giants' head coach, Jim Fassel, turned the season around when he took over calling the offense and simplified things by relying on a handful of...

Garfield's Ad Review: Misguided nostalgia obscures what's really 'Real' about Coke.(News)(Product/Service Evaluation)
January 13, 2003... Byline: Bob Garfield There's a song in one of the commercials from Coke's new ``Real'' campaign that asks the musical question: ``Real compared to what?'' Exactly. The ambitious, intriguing new work from (mainly) Berlin Cameron &...

Super: rates up 10%; six slots left; $2.1 million Bowl average equals price for 2000's dot-com boom.(News)
January 13, 2003... Byline: WAYNE FRIEDMAN With two weeks to go, Walt Disney Co.'s ABC is in good shape selling Super Bowl XXXVII, according to media agency executives, with its average price for a 30-second commercial at $2.1 million, up 10% over a year ago....

Goodby, Silverstein & Partners.(Special Report: Agency of the Year)(Brief Article)
January 13, 2003... 2002 Rating: 4 stars 2001 Rating: 3 stars This stalwart survivor of the bombed-out San Francisco marketplace added luster in 2002. Omnicom Group's Goodby, Silverstein & Partners won five of six pitches, including one of the biggest...

J. Walter Thompson USA.(Special Report: Agency of the Year)(Brief Article)
January 13, 2003... 2002 Rating: 2.5 stars 2001 Rating: 2 stars Change at an agency network as large as J. Walter Thompson occurs slowly. But Bob Jeffrey, dubbed president of J. Walter Thompson North America in May 2001, is making his mark. New executive...

Global Agency Network; A focus on hot ideas and its biggest clients helped Saatchi & Saatchi grow billings $1.2 billion in 2002.(Special Report: Agency of the Year)(Company Profile)
January 13, 2003... Byline: LAUREL WENTZ At Saatchi & Saatchi, the self-described hottest ideas shop on the planet, coming up with ideas starts in the elevator. The walls of the all-black express cube that ascends to the 16th floor of the New York office are...

DDB Worldwide.(Special Report: Agency of the Year)(Brief Article)
January 13, 2003... 2002 Rating: 3 stars 2001 Rating: 3 stars Ho-hum, more of the same old, same old from DDB Worldwide. Of course, 99% of all agencies would kill for more of that same old, same old. DDB, as always, was out there hustling with some of the...

Madison + Vine: TiVo, advertisers link for new content deals; Best Buy, New Line, BMW create long formats for service that 'threatens' ads.(News)
January 13, 2003... Byline: TOBI ELKIN TiVo is undergoing a quiet revolution that may change its adversarial relationship with the advertising industry. San Jose, Calif.-based TiVo is luring marketers such as Best Buy Co., New Line Cinema and BMW into...

Doner.(Special Report: Agency of the Year)(Brief Article)
January 13, 2003... 2002 Rating: 2.5 stars 2001 Rating: Not rated While lacking the top-tier client depth and media sizzle that some of its independent peers possess, Doner relied on a surprisingly well-rounded portfolio to help put the shop on the short...

Bates USA.(Special Report: Agency of the Year)(Brief Article)
January 13, 2003... 2002 Rating: 0 2001 Rating: 1.5 stars Anyone left at Cordiant Communications Group's Bates Worldwide must be relieved that 2002 is over. Key media and creative accounts-Hyundai Motor of America, Hyundai Dealers Association and Wendy's...

Publicis in the U.S.(Special Report: Agency of the Year)(Brief Article)
January 13, 2003... 2002 Rating: 2.5 stars 2001 Rating: Not rated Publicis & Hal Riney 2002 Rating: 2 stars 2001 Rating: 2 stars In less than eight weeks, Publicis USA transformed itself. First, the U.S. shop consolidated its Chicago unit...

Grey Worldwide.(Special Report: Agency of the Year)(Brief Article)(Company Profile)
January 13, 2003... 2002 Rating: 3 stars 2001 Rating: 2 stars Economically challenging for most, 2002 was the reverse for Grey. The Grey Global Group agency logged $430 million in net new billings, winning additional assignments from longstanding client...

McNeil plans renewed blitz for trio of nutraceuticals; Ex-Pepsi exec vows 'big idea' marketing tact.(News)(Company Profile)
January 13, 2003... Byline: STEPHANIE THOMPSON With a beefed-up marketing team and a former PepsiCo executive at the helm, Johnson & Johnson's McNeil Nutritionals unit plans a surge of marketing support this year. The influx of media spending for its...

Crispin takes it up a notch; Stand out creative and an enviable new businessstreak make the Miami hot shop a real contender.(Special Report: Agency of the Year)(Crispin Porter & Bogusky)(Company Profile)
January 13, 2003... Byline: RICH THOMASELLI 2002 Rating: 4 stars 2001 Rating: Not rated Crispin Porter & Bogusky has a fairly simplistic approach when it comes to differentiating itself from the larger shops. ``Our philosophy,'' says Chairman...

Hill, Holliday, Connors, Cosmopulos.(Special Report: Agency of the Year)(Brief Article)(Company Profile)
January 13, 2003... 2002 Rating: 2 stars 2001 Rating: Not rated Interpublic Group of Cos.' Hill, Holliday, Connors, Cosmopulos brought in $76 million in net new billings in 2002, including the $35 million CVS Corp. creative and media business. For...

Y&R Advertising.(Special Report: Agency of the Year)(Brief Article)(Company Profile)
January 13, 2003... 2002 Rating: 1.5 stars 2001 Rating: 1.5 stars 2002 was a full year for Mike Dolan, at the helm of Y&R Advertising and its parent company, WPP Group's Young & Rubicam, as he completed his first full year running both outfits. In...

The Player: Droga to lead creative revival as Publicis makes itself over; With a promise of 'change,' exec takes New York.(People & Players)
January 13, 2003... Byline: LAUREL WENTZ Given the exotic choice by Maurice Levy of living in New York, Paris or London, David Droga has picked the U.S. as his base as the first worldwide creative director of Publicis Worldwide. Mr. Droga, 34, is...

Campbell Mithun.(Special Report: Agency of the Year)(Brief Article)(Company Profile)
January 13, 2003... 2002 Rating: 1.5 stars 2001 Rating: Not rated After gaining $34 million worth of business from nine nickel-and-dime sized wins, the 70-year-old Interpublic Group of Cos. agency is now repositioning itself as the shop that creates...

Late News; Gotham is out at AOL; new exec opens review.
January 13, 2003... [dulles, va.] New America Online Exec VP-Brand Marketing Leonard Short on Jan. 10 fired Interpublic Group of Cos.' Gotham, New York, America Online's agency of eight years, and began a review with Pile & Co., Boston. In a prepared statement,...

McCann-Erickson Worldwide.(Special Report: Agency of the Year)(Brief Article)
January 13, 2003... 2002 Rating: 2 stars 2001 Rating: 3 stars Long the proverbial jewel in Interpublic Group of Cos.' crown, McCann-Erickson Worldwide saw its shine dull somewhat in 2002 mostly due to matters tangential to making ads. Among the issues...

Leo Burnett USA.(Special Report: Agency of the Year)(Brief Article)
January 13, 2003... 2002 Rating: 3 stars 2001 Rating: 2 stars As the flagship of Bcom3 Group, Leo Burnett USA endured enough ups and downs in 2002 to qualify it as a name for a ride at client Walt Disney World. After a rocky streak in the New Year, by...

New to-go line: Kraft boosts bucks for Philly.(News)
January 13, 2003... Byline: STEPHANIE THOMPSON Kraft Foods will significantly boost marketing spending this year for its Philadelphia Cream Cheese and extend the brand into the bagel business in a bid to reinvigorate sales. The venerable $500 million-plus...

Carat, Richards: Hyundai demands 'focus' from shops.(News)
January 13, 2003... Byline: JEAN HALLIDAY Less than a year after naming new creative and media shops on its $160 million national ad account, Hyundai Motor Sales USA has asked both agencies to tune up their work. Hyundai President-CEO Finbarr O'Neill said...

People.(The World: Ad Age Global News & Data)(Brief Article)
January 13, 2003... Catherine Gale, 41, to the new post of Singapore-based managing director of Interpublic Group of Cos.' DraftWorldwide in Asia Pacific, from managing director for Southeast Asia (Singapore, Malaysia, Australia); she joined DraftWorldwide in June...