Advertising Age articles from January 2002

Advertising Age archives from January 2002

Williams lands GM; African-American shop drops Nissan for bigger biz.(Carol H. Williams Advertising)(Brief Article)
January 7, 2002... Two major African-American car accounts are shifting. Nissan North America's Nissan Division will soon start an African-American creative agency review after independent Carol H. Williams Advertising, Oakland, Calif., resigned the account, a...

Marketers target Hispanic segment.(Brief Article)(Statistical Data Included)
January 7, 2002... Last year, 20 of the top 25 advertisers to Hispanics increased their ad spending. Only one, Tricon Global Restaurants, cut its budget, as the Hispanic market continued to surge ahead despite the U.S. recession. By contrast, 53 of the top 100...

STARS SHINE ON BOBBY AWARDS.(best actor/actress in commercials)(Column)
January 7, 2002... From the star-spangled ad review Viewing Lab in glamorous suburban Washington, D.C., once again, ladies and gentlemen, it's time for the Fourth Annual... Bobby Awards! All the superstars of TV-commercial acting are on hand, bejeweled and...

Postal service wins rate deal; Mailers agree to 8.7% price rise in attempt to stall further increases.(Brief Article)
January 7, 2002... Major publishers and direct marketers issued a pro-active stamp of approval to an 8.7% postal rate hike to take effect June 30, in a bid to delay other increases into mid-2003. Fearing a far worse rate hike if they didn't agree-the Postal...

Courage and compromise are needed to restore confidence.(in advertising)(Brief Article)(Editorial)
January 7, 2002... Sheesh! it's 2002. This time last year we all came back to our desks after the holidays only to find the phone had stopped ringing. Advertising Age's Jan. 1, 2001, special issue, themed ``The Party's Over,'' caused some to doubt-including this...

Interactive.(interactive media statistics)(Brief Article)(Statistical Data Included)
January 7, 2002... Interactive marketing and media, once an extra for traditional marketers, is now being integrated into the overall media mix. A rich spectrum of digital marketing and media tools is emerging, ranging from games and short films designed for...

For the Record.(various news items)(Brief Article)(Statistical Data Included)
January 7, 2002... DDB wins $100 million California Lottery account The California State Lottery named Omnicom Group's DDB Worldwide, Los Angeles, to handle its four-year, $100 million ad account. The contract, which includes both creative and media, has an...

NBC slate is prime time for liquor ads; Most shows make cut; net will use `good judgment'.(Brief Article)
January 7, 2002... NBC's restrictions on liquor advertising turn out to be not so restrictive. The network will consider running liquor ads only on programs where at least 85% of viewers are 21 or older. In one respect, that's a relatively low bar: Virtually...

Kellogg's kick-start.(diet promotes cereal)(Brief Article)
January 7, 2002... Just in time for New Year's resolutions, Kellogg Co. kicked off a TV and print campaign from Bcom3 Group's Leo Burnett, Chicago, suggesting consumers eat two bowls a day of either Special K or Smart Start cereal for two weeks to lose up to six...

Package Goods.(increased media buying)(Brief Article)
January 7, 2002... Package-goods marketers in 2002 stand to reap the rewards of stable sales along with recession-induced declines in raw material and media costs to relieve financial pressures. ``We are taking a posture of aggressive investment to build...

Your favorite curmudgeon gets sidelined for the holidays.
January 7, 2002... Wow! So this is what a stroke is all about. There I was, just before Christmas, heading to Saks Fifth Avenue when I felt slightly lightheaded and a tad shaky on my feet. I was to lunch with Marty Singerman, longtime publisher of the New...

Packaged Food.(advertising forecast)(Brief Article)
January 7, 2002... The food industry has a unique opportunity in these recessionary times to gain back media presence unaffordable during the tech boom. But, in the wake of the terrorist attacks and increased unemployment, the messages they impart will need to...

Global.(advertising market forecast)(Brief Article)(Statistical Data Included)
January 7, 2002... In 2002 ad spending is expected to grow again-except in the U.S., which will drag down the rest of the world for the second year in a row. This year, worldwide ad spending growth of just 0.8% won't even reach single digits due to a predicted...

Breaking: Jeep Liberty; Chrysler launches Chinese-language effort for SUV.(Chrysler Group)(Brief Article)
January 7, 2002... Chrysler Group kicked off a Chinese-language ad campaign in California from Imada Wong, Los Angeles, in which Interpublic Group of Cos. holds a stake via its GlobalHue. This :30 Jeep Liberty SUV spot shows a couple on a romantic drive in the...

Travel.(travel industry advertising post-September 11)(Brief Article)
January 7, 2002... In the weeks following the Sept. 11 tragedy, the airlines went to Congress and secured a bail-out package. Cruise companies steeply discounted getaways and hotel chains did what they could to lure back travelers-but both were dependent in part...

Restaurants.(U.S. restaurant sector market trends, forecast)(Brief Article)(Statistical Data Included)
January 7, 2002... The restaurant category again has change on its 2002 menu. Upscale, casual dining and quick-service chains are trying to warm earnings by finding new customers in an oversaturated and mature market facing greater competition from supermarkets...

THE EURO PUSH.(Publicis International television advertising in Germany for European euro)(Brief Article)
January 7, 2002... In local German ads from Publicis, Frankfurt, famous people reassure those concerned about the euro. Here, an Olympian says, ``What the gold medal is to me, the euro will be in Europe.'' For currency-confused Europeans, credit cards like...

Magazines.(magazine advertising industry forecast)(Brief Article)(Statistical Data Included)
January 7, 2002... The trope of a second-half '02 economic turnaround has passed from wishful marketers' minds to the mouths and pens of Wall Street economists. But the CEO of the nation's largest magazine company is unsure that his industry has even stopped...

2002: LookOut.(economic forecast and its effect on the advertising industry)(Statistical Data Included)
January 7, 2002... Economic forecasts for 2002 look like episodes of ``Sesame Street'': Brought to you by the letters V, U and L. Those are the many shapes the economy's growth curve could take in 2002, according to experts. Now that they've finally agreed...

Ad Agencies.(various ad agency executives forecast the economic future of the industry)(Brief Article)(Statistical Data Included)
January 7, 2002... After a brutal 2001, in which U.S. ad spending dropped an estimated 4% to 6%, the worst is likely over for the advertising industry. At least, agency executives hope so. ``We've reached the bottom in terms of the economy,'' said Greg...

Television.(little growth in year-to-year advertising revenue for TV broadcasters)(Brief Article)(Statistical Data Included)
January 7, 2002... In the coming year, TV programmers will see a rerun few in the industry want to watch. Net-work, cable and syndication executives will find little to no growth in year-to-year ad revenue, with program pricing near that of last summer's...

Technology.(2002 will be a mixed year for technology companies)(Brief Article)(Statistical Data Included)
January 7, 2002... By now, the story plays like a well-worn tale: The highflying tech sector helped fuel and ultimately overheat the economy of the 1990s. At the century's turn, the tech boom went bust, dragging the rest of the economy down with it. Tech...

Financial.(financial services industry will have a better 2002 than 2001)(Brief Article)(Statistical Data Included)
January 7, 2002... Financial services could be the only U.S. business sector where people don't wonder how 2002 will be. That's because it just has to be better than 2001. Wall Street was hit hard by the Sept. 11 attacks, and financial services companies...

Late News.(News Briefs)(Brief Article)
January 7, 2002... Florida Citrus Department opens $20 million ad effort [lakeland, fla.] The Florida Department of Citrus this week launches a $20 million national advertising campaign with the message that Florida orange juice is ``the best start under the...

EURO PAEAN; As a dozen countries adopt common currency, agencies cash in on conversion.(Brief Article)(Statistical Data Included)
January 7, 2002... What do Sophia Loren, an ex-chancellor of Germany and a girl named Lise have in common? They're all in ad campaigns to pitch the euro as the continent ditches francs, marks and lire in an unprecedented time of change. Ad agency executives...

Rebuild in '02 for better '03.(advertising industry faces difficult year ahead)(Brief Article)
January 7, 2002... In a curious way, this year-with its possibility of economic recovery-will be harder to manage than 2001, when things went from bleak to bleaker. But there is reason to be optimistic-if not about near-term prospects, then about how the ad...

Retail.(2002 holiday season should be better than 2001 for retailers)(Brief Article)
January 7, 2002... Retailers packing the decorations after an abysmal 2001 holiday have perhaps one reason to smile: The 2002 holiday season undoubtedly will look much brighter. Barring any further terrorist events, and if consumer confidence continues its...

G&J offers recession 'sacrifice' ; Publisher's CEO takes a hard look at the bottom line.(Gruner & Jahr USA Publishing )(Brief Article)
January 7, 2002... In the magazine world's first cutback of the new year, Gruner & Jahr USA Publishing President-CEO Dan Brewster warned staffers to brace for a corporate ``streamlining'' and the ``need to sacrifice'' to get through the recession. The...

Carat snares Pernod media business.(Pernod Ricard USA signs deal with Carat)(Brief Article)
January 7, 2002... Pernod Ricard USA is consolidating its $30 million media planning and buying account at Aegis Group's Carat, New York, expanding on a global relationship. This could be followed soon by shifts in Pernod's U.S. creative. The move comes...

Automotive.(auto sales forecasted to drop in 2002)(Brief Article)(Statistical Data Included)
January 7, 2002... Call it the incentive factor: auto industry sales are widely predicted to shrink in the first half of 2002 before a gradual second-half rebound. Helped by 0% financing, automakers sold roughly 17.1 million vehicles in 2001 in the U.S.,...

A ban totters.(distilled spirits advertising on television)(Brief Article)
January 7, 2002... The opening of TV to ads for distilled spirits is an evolution both inevitable and reasonable. It reached a milestone when NBC in December became the first major broadcast network to accept liquor ads for national airing. Now it will be TV...

AdMarket 50.(index of marketing, media companies up in 2001)(Brief Article)(Statistical Data Included)
January 7, 2002... Advertising Age and Bloomberg's AdMarket 50 index of 50 top publicly traded marketers, agency and media companies ended up 5.93% in 2001, thanks to a fourth-quarter rally by investors banking on an early 2002 recovery. That compared to a loss...

Trying to shake a dull rap.(Grey Global Group Inc.)(Brief Article)
January 14, 2002... Grey Global Group's Grey Worldwide, New York, is striving to improve its creative output and client satisfaction. Such existing clients as Mars Inc.'s Masterfoods and GlaxoSmithKline in 2001 rewarded the agency with additional accounts....

LETTER FROM THE EDITOR; Our new look.
January 14, 2002... With this issue, Advertising Age unveils a new design that gives a fresh, contemporary look to the publication while staying true to its editorial mission and underscoring its leadership position. The design was created by Maryjane Fahey,...

Leading Edge: Showtime, MTV gamble on gay net; Viacom readies bold TVplay, but are marketers, cable distributors ready to commit?(gay-targeted cable network in the works)(Brief Article)
January 14, 2002... Jenn Tosatto likes the deadpan humor of the HBO hit ``Six Feet Under'' about a dysfunctional family-owned funeral business. But it's the character of David, a gay man wrestling with his sexuality, who most appeals to the 19-year-old sophomore...

Cover Story: For better or worse, it was a typical year; Covers remain obsessed with celebrity lives.
January 14, 2002... Was 2001-with its recessional ennui, with its mind-numbing tragedy-the year celebrity broke? Not bloody likely, judging by Cover Story's oh-so-infallible cultural cavity probe. Cover Celeb of the year-by a mile-is the ever-inescapable...

Title Talk: Monthlies perform weakly in quarter ; Pain continues into '02 as many publishers hope to end first quarter with flat ad pages.(magazine advertising revenues slip in 2002)(Brief Article)(Statistical Data Included)
January 14, 2002... Monthly magazines have seen the first quarter, and it's not pretty. In fact, it's hard to top one magazine executive's table-talk take on the early outlook for '02. ``Butt-ugly,'' said the executive, who saw fit to repeat himself for...

Late News.(multiple advertising agency news briefs)(Brief Article)(Statistical Data Included)
January 14, 2002... Big Gateway win for Siltanen/Keehn [poway, calif.] Gateway named startup Siltanen/Keehn, El Segundo, Calif., for broadcast and print creative. Last year, it produced spots featuring Gateway founder Ted Waitt and a talking, advice-dispensing...

Spots: IBM.(IBM Corp. advertisement by Ogilvy & Mather Worldwide)(Brief Article)
January 14, 2002... IBM Corp. uses basketball as an e-business allegory in this spot from WPP Group shop Ogilvy & Mather Worldwide, New York, that features a new ``Team Infrastructure.'' In it, former NBA stars Moses Malone, Bill Laimbeer and others play on a Big...

Questionnaires Due: Agency Report forms e-mailed.
January 14, 2002... Qestionnaires for Advertising Age's 58th annual Agency Report were e-mailed recently to U.S. agencies. The contents will provide data for multiple rankings in the Agency Report slated for April 22 and in subsequent reports on agency specialties...

MIDDLEBROOK'S MISSION.(John Middlebrook, VP-general manager of vehicle brand marketing, General Motors Corp.)(Brief Article)(Statistical Data Included)
January 14, 2002... General Motors Corp. has given more power to its divisional ad managers as the automaker's brand management system evolves from its 1996 inception. ``We're finding to get consistent advertising that supports divisional advertising, we need this...

Aftershock: San Fran's ad fate on top of fault line.(San Francisco, California advertising agency community reels from loss of Levi strauss & Co. account)(Brief Article)
January 14, 2002... The San Francisco advertising community has been shaken by the dot-com bust, technology pullback, economic slowdown and the terrorist attacks. But perhaps one of the most devastating aftershocks was the defection last week of long time...

Talent Search: Hispanic agencies hire hot creatives ; Growth market prompts shops to upgrade work.(Brief Article)
January 14, 2002... As they gain a higher profile, U.S. Hispanic agencies are signing on higher-caliber creative directors. Two hitherto unexciting shops owned by major holding companies are adding noted creative directors while a hot independent is rebuilding its...

Hyundai: Brands In Demand ; Because of its value and move upmarket, more consumers are saying yes to Hyundai.(Hyundai Motor America)(Brief Article)(Statistical Data Included)
January 14, 2002... Hyundai is hot. The South Korean importer continues its breathtaking march up the sales charts, even without no-interest financing deals. Instead, the carmaker's growth can be traced to its value positioning, a broadening into new...

Ogilvy builds on blue chips.(CEO of Ogilvy & Mather Worldwide marketing strategy)(Statistical Data Included)
January 14, 2002... Sitting in her homey office on the 10th floor of a midtown Manhattan building, Shelly Lazarus leaned forward and laughed. ``So we're a `well-oiled machine,' hey?'' says the chairman-CEO of Ogilvy & Mather Worldwide, when told that someone...

The Player: DeMaso proves to be best recruit for Hill Holliday job; New-biz exec wants to boost New York office.(Elizabeth DeMaso, senior vice president-director new business, Hill, Holliday, Connors, Cosmopulos)(Brief Article)
January 14, 2002... When Hill, Holliday, Connors, Cosmopulos, New York, was on the hunt for a new-business person last year, the recruiter so impressed executives they offered her the job. It would be the office's first dedicated rainmaker. Not that Elizabeth...

Adages.(several advertising industry news briefs)(Brief Article)
January 14, 2002... Product dis-placement: Spin masters turn tables on Mad Ave The ultimate measure of a rocker's success today is a hit song repurposed for a car ad. In the old days no self-respecting rock god ever sold out to the man. Imagine Hendrix in his...

Anti-smoking efforts dragged into fray.(Philip Morris USA accused of using its youth prevention program to leverage in-store position)(Brief Article)
January 14, 2002... The cigarette war has extended into the players' anti-smoking efforts, with Brown & Williamson Tobacco Corp. charging that Philip Morris USA is using its youth-smoking prevention program to further its leadership position in store. While...

PHILIP MORRIS ON ANOTHER LEVEL.(retail merchandising strategies)(Brief Article)
January 14, 2002... Incentives, which Philip Morris calls ``merchandising benefits,'' are per-carton cash awards-independent of buy downs (discounts offered to the retailer that are passed on to the consumer). They are given to Retail Leaders participants only....

Spots: Perdue.(Brief Article)
January 14, 2002... Perdue Farms Chairman Jim Perdue discusses the fine line between chicken passion and chicken obsession in a new spot for the Salisbury, Md., company. The ads break this week on national TV. Agency: Lowe, New York. Chief creative officer: Gary...

The Buzz; What we're talking about.(Brief Article)
January 14, 2002... TAKING ITS CUE from Hollywood, where films are released on a limited basis at yearend to qualify for an Oscar, Fox ran a new episode of its drama series ``24'' at 3 a.m. in Los Angeles Dec. 27 solely to be eligible for a Golden Globe. Rules...

Account Moves: Bartle Bogle tapped to cure Levi's blues; Jeansmaker tries to hitch up sagging sales.(Brief Article)
January 14, 2002... Phil Marineau, who has barely stopped the unraveling of tattered jeansmaker Levi Strauss & Co., took his first major marketing step last week to salvage the brand. Levi Strauss shifted its $66 million U.S. jeans account to Bartle Bogle...

Clean Break: Dialing for dollars is a dirty business.(Dial Corp. launches marketing campaign for antibacterial soaps)(Brief Article)(Statistical Data Included)
January 14, 2002... Be careful with this page, you don't know where it's been. That's essentially the message Dial Corp. is hammering home in a new branding campaign for its antibacterial soaps that pushes consumers' cleanliness buttons enough to inspire...

SafetyBowl; Afraid to offend consumers, look for marketers to run conservative ad plays.(Abstract)(Brief Article)
January 14, 2002... Highly produced and entertaining Super Bowl commercials have been the norm in recent years, and despite the events of Sept. 11, ad executives say such ads will still prevail. But conspicuous over-selling may not; nor will flag-waving ads with...

Marketing Online: What's ahead on the Net; Marketers look for measurable results online.(Brief Article)(Statistical Data Included)
January 14, 2002... Marketers' heady rush to the Internet seems like a distant memory even if the vacuum left in its wake lingers like a bad hangover. Budgets will be tauter than ever this year, but marketers will slowly wade back into the digital waters to try...

The Week.(Brief Article)(Statistical Data Included)
January 14, 2002... Sirius enters radio space race Feb. 14 The race from space rages on as Sirius Satellite Radio and XM Satellite Radio Holdings forge ahead. After two delays last year, Sirius launches its service in limited markets Feb. 14, with a national...

NFL Playoffs.(marketing campaign launched by National Football League)(Brief Article)
January 14, 2002... The NFL's latest campaign, which debuted this weekend, highlights the significance of its playoffs, a three-week single-elimination derby to determine the Super Bowl participants. Unlike last year's stylized ``Win or Go Home'' campaign...

Breaking: Verizon gets testy; Bozell campaign for wireless leader features `Test Man'.(Brief Article)
January 14, 2002... Paul Marcarelli is really not so different from every other cell phone user. Pressing a handset to his ear, he asks the person on the other end, ``Can you hear me?'' waits for a response, walks three feet and asks again. But in one way, Mr....

Play your best game; Business is tough and there are fewer of us to do it. But we can still win. Consider a few life lessons from a weekend coach.(tips for the advertising industry)(Brief Article)
January 14, 2002... A few years ago I coached a fifth-grade basketball team. One Saturday as I was getting ready for our 10 a.m. game, the calls started. ``Hi, coach. It's Mrs. Candella. Joe can't play; he's sick.'' ``Hi, Mr. Russo. It's Mrs. Martinez....

Normal life may not have changed as much as we think.(terrorism impacts the United States)(Brief Article)
January 14, 2002... For the first time in my life, I rang in the new year in Times Square, albeit comfortably separated from the freezing throng by plate glass, warm air and cold champagne. (At midnight I did step outside to watch the ball drop, so I'll claim the...

Editorial: Postal pact hurts but is right move.(rising postal rates impacts direct marketing)(Brief Article)
January 14, 2002... Organizations representing mail advertisers and magazine publishers deserve credit for a painful but smart decision: to accept a postal rate increase they had vowed to bitterly fight, and to agree to let it take effect on an expedited basis on...

Garfield's Ad Review: He got off to a rough start, but Dave had true ad appeal.(Wendy's founder Dave Thomas dies)(Brief Article)(Obituary)
January 14, 2002... On Jan. 7, the staff was sorting through the last contents of our Washington office in preparation for moving the entire operation to the AdReview Viewing Lab in a secure location outside the city. There in a stack of books we found a copy of...

Consolidation: Novartis unites at MindShare ; Global media planning and buying assignment is worth $250 million.(Brief Article)
January 14, 2002... Novartis, the health care company that markets products from the Gerber baby line to a new Alzheimer's treatment, has tapped WPP Group's MindShare for its $250 million global media buying and planning account. The move represents a...

Daewoo: Brands In Trouble; Uncertain future faces Daewoo as brand struggles to create identity with consumers.(Brief Article)
January 14, 2002... Daewoo motor america, the nation's newest auto brand, simply is not on buyers' radar screens. ``Not many people are aware of our brand. That is the No. 1 problem,'' conceded J.C. Lee, general manager of national advertising at the South...

Comings & Goings.(multiple company appointments)(Brief Article)
January 14, 2002... Michael Mesic, 53, to president, Strategic Solutions Group Consulting, a new marketing strategy, research and communications consultancy in Evanston, Ill, from senior VP-marketing director, Havas Advertising's Brann Worldwide. Bill...

Brady's Bunch.(multiple industry briefs)(Brief Article)
January 14, 2002... As I was saying before I was so rudely interrupted... Kate Betts, sacked last year as editor of Harper's Bazaar, doing pieces for the Styles section of The Sunday New York Times. Publisher Lou Cona claims Vanity Fair 2001 ad revenue was...

Launching Pad: Meredith's new `Room'.(Living Room magazine to be launched)(Brief Article)
January 14, 2002... At a time when some magazines are coming to a full stop, at least one is getting a green light. Meredith Corp. last week decided to proceed with the test issue this fall of Living Room, a younger-skewing shelter title that former Glamour...

Pricing: Just 3 weeks from kickoff, the clock's ticking for Fox ; About 20% of ad time still left in Super Bowl.(Brief Article)
January 14, 2002... It's three weeks before Fox's Super Bowl TV event, and the network, in football parlance, is in the ``red zone''-just outside the goal line looking for a big score. It sure needs one. News Corp.'s Fox does have an extra week to sell the...

In Court: A case to watch ; Small Boston ad agency takes on AT&T.(Prime Communications files antitrust suit against AT and T Broadband)(Brief Article)
January 14, 2002... A little-noted antitrust lawsuit that pits a Boston ad agency against AT&T Broadband may send a warning message to the so-far somnambulant ad industry about media consolidation. The case is akin to issues the Justice Department faces in...

Obituary: Life after Dave at Wendy's chain; Food will be the focus of ads after death of iconic founder.(Brief Article)
January 14, 2002... Wendy's international founder R. David Thomas, 69, died at his Florida home Jan. 8 of liver cancer, marking the end of one of the most famous and memorable campaigns ever to star a company CEO. While he reluctantly accepted his TV role, Mr....

Images of the week.
January 14, 2002... Street fashion chic from Armani Exchange, now available online. Its in-house agency worked with CFG Design. Co-creative directors: John Lin and Danny Miller. Photographer: Mikel Jansson. Baking has never been such fun, as demonstrated by...

Minority Challenge: AOL Time Warner tries for diversity; Six-point plan to correct issue of recruitment.(Brief Article)
January 14, 2002... Many minorities who work at AOL Time Warner feel they have few opportunities to follow incoming CEO Richard Parsons up the corporate ladder. But the media giant is taking steps to improve diversity, Crain's New York Business reports today. ...

Heat Index; Weekly rating (0-10) of sizzle & fizzle.(multiple industry briefs)(Brief Article)
January 14, 2002... 7 Michael Powell FCC chief may have more impact on new world order than dad Colin as he officiates Comcast-AT&T and EchoStar-DirecTV marriages. 6 Gay-for-pay channel Viacom plans a Showtime/HBO-like pay channel (with ads) aimed at gay...

Does media's credibility gap rub off on advertisers' pitches?(Brief Article)(Editorial)
January 14, 2002... If readers and viewers believe the media get it wrong most of the time in their news reporting (be-cause they make mistakes, don't know enough or are biased), can those negative feelings rub off on advertising? Advertising has a tough enough...

Show Biz - Auto show: Car marketers try divergent growth path; Better creative, more targeted ad buys sought.(Brief Article)
January 14, 2002... Top car executives were cautiously optimistic at last week's North American International Auto Show in Detroit even as the industry braces for a dip from a robust 2001, when sales were pumped up by 0% interest loans. Analysts and carmakers...

Brand Wars: Napkin fight gets Brawny.(Brief Article)(Statistical Data Included)
January 14, 2002... Georgia-Pacific's Brawny brand is muscling out Quilted Northern as the company's premium napkin entry in a switch that is to be backed by the company's first TV support for the category in recent memory. The realignment is one of many that...

The Machine; Ogilvy & Mather Worldwide takes the top prize as Ad Age's U.S. Agency of the Year for its banner 2001 performance.
January 14, 2002... The recession took its toll on the ad business, but WPP Group's Ogilvy & Mather proved its mettle. The agency soared creatively, packed a powerful new-business punch and excelled at creating integrated programs for a roster of blue-chip...

Trendwatch: IMPRESSIONS ABOUT WEB IMPRESSIONS.(Brief Article)
January 14, 2002... Advertising Age asked a few digital industry soothsayers to identify and comment on the biggest challenges facing interactive marketing in 2002. What they see and say: TREND: Marketers are demanding measurement standards to assess the...

Strategies: Sizzle & Stir's hot spots get shelved; Unilever shifts focus and funds to better sellers.(Unilever Bestfoods)(Brief Article)
January 14, 2002... Despite last year's red hot ad campaign, Unilever Bestfoods will abandon TV advertising for its Lipton Sizzle & Stir meal kits this year, citing the product's failure to live up to sales expectations. The star-studded ad effort from Bcom3...

THE BIZ: Zucker tries to fill NBC tough spot.(Jeff Zucker, 8:30-9:00 p.m. timeslot)(Brief Article)(Editorial)
January 14, 2002... When Jeff Zucker stood before advertisers at NBC's upfront fandango last May-his first as president of NBC Entertainment-he gushed about his solution to the network's weakest link: the 8:30-9 p.m. timeslot on must-see Thursdays. He offered up...

StoreWars; With advertising options dwindling, tobacco marketers take the battle to convenience stores.(marketing programs for convenience stores getting nasty in fight for shelf space)(Industry Overview)(Statistical Data Included)
January 14, 2002... Big Tobacco is at war with itself. The past few years have witnessed the cigarette industry battling against the states' attorneys general, public health officials and anti-smoking advocates pushing for stiffer advertising restrictions and...

AdMarket.(industry financial data)(Brief Article)(Statistical Data Included)
January 14, 2002... The first full week of trading in the new year brought no glad tidings to the stock markets. Encouraging sales data and employment reports for late December gave investors a boost, but that was countered by warnings from analysts and Federal...

Ogilvy's Creative Legacy.(Ogilvy and Mather Worldwide)(Brief Article)
January 14, 2002... Just because it is a "well-oiled machine" does not mean WPP Group's Ogilvy & Mather Worldwide produces uninspired, cookie-cutter creative work. In fact, just the opposite is true. Ads for five separate clients-Cotton, American Express Co.,...

BBDO Top Global Agency Network.(Brief Article)
January 14, 2002... Andrew Robertson is here to stay. After moving from London to New York in April to become president-CEO of BBDO North America, Mr. Robertson at barely 41 is emerging as heir apparent to worldwide Chairman-CEO Allen Rosenshine, smoothing BBDO...