Advertising Age articles from February 2002

Advertising Age archives from February 2002

The Week.(Briefs)
February 4, 2002... ***** Correction: * In ``Account action'' (Feb. 4, P. 12), the San Francisco office of Interpublic Group of Cos.' Hill, Holl-iday, Connors, Cosmopulos, in-cumbent on the Cisco Systems account, was incorrectly listed as a contender in the...

DataCenter.
February 4, 2002... Byline: Jon Fine ***** Correction: * In ``Consumer magazine advertising linage for January-December 2001,'' (Feb. 4, P. 14), the publishing frequency of Out was incorrectly listed as 11 times per year. Out is a monthly. ***** ...

Tobacco Wars - PM: Last call for magazines; Cigarette giant slashes print.(News)
February 4, 2002... Byline: CARA B. DIPASQUALE AND JON FINE ***** Correction: * In ``PM: Last call for magazines'' (Feb. 4, Cover), it was incorrectly stated that broadcast cigarette advertising ceased under a voluntary industry ban. The ads were banned...

BritneyBowl; Mad Ave shows some restraint and, for the most part, sticks to the humor.(News)
February 4, 2002... Byline: BOB GARFIELD ***** Correction: * In ``Britney Bowl'' (Feb. 4, Cover) and the table ``Ad Rankings,'' Om-nicom Group's BBDO, New York, was incorrectly listed as agency for the Lipton Brisk TV commercial. WPP Group's J. Walter...

Comings & Goings.(includes, Fast Company and Inc. Magazines, Eileen Mcarthy appointment)(Brief Article)
February 4, 2002... Robert Tramondo to VP-associate publisher, American Express Co.'s Travel & Leisure, New York, from advertising director. Also: John McCarus to advertising director from associate publisher, The New Yorker. Florence Buchanan to senior...

OPTIMISTIC, EMPOWERED KIDS BACK TO BEING KIDS ; Ad market soft; `Where is the next Cabbage Patch doll or Ninja Turtle?'.(Brief Article)(Column)
February 4, 2002... America's youth, raised on a diet of peace and prosperity, appear resilient in the face of terror and recession, youth-marketing experts say. ``2001 was a tough year for young people because of Sept. 11 and the slowing economy. But...

Telecom Marketing: AT&T spins its globe for Olympic games; Morphing continues for spots; value at center of `Boundless'.(2002 Winter Olympics marketing campaign)(Brief Article)
February 4, 2002... First introduced during the 2000 Olympic Games in Sydney, Australia, the morphing, animated AT&T Corp. globe, familiar now from the telecommunications company's ongoing ``Boundless'' campaign, will be seen again at the games-this month in Salt...

Strategies: Sony gets it together; Consolidation key to being digital player.(contract with Universal McCann)(Brief Article)
February 4, 2002... Sony Corp. of America is pinning the future of its brand on a world where movies, music and other entertainment products are delivered to homes through high-speed Internet pipes. That vision, which demands that each of the companies in its...

New tone at McD's.(McDonald's Corp. ads)(Brief Article)
February 4, 2002... McDonald's Corp. is flashing a wry smile. The company's first spot in its 13-spot, 2002 brand advertising effort introduces an edgier tone than the lilting ``We love to see you smile'' strategy of last year. Instead, ``Swinging Doors,''...

China shuts down drug ads as it copes with ad explosion.(Brief Article)
February 4, 2002... There's a world out there that doesn't know the Super Bowl telecast took place last night, let alone give a fig about who won or, heaven forbid, which ad was the favorite among viewers polled by USA Today. Pretty much everywhere outside...

Advertisers in Hollywood: Magna Global launches entertainment division ; Unit will tailor programming to advertising.(Brief Article)
February 4, 2002... First there was Magna Global, now there is Magna Entertainment. The media-negotiating unit of Interpublic Group of Cos., Magna Global, is launching an entertainment division to create TV programming. The operation will be led by Robert...

The Week.(industry briefs)(Brief Article)
February 4, 2002... RJR saves smokes from smush R .J. Reynolds Tobacco Co. plans an April launch of Winston EVO Flask, the first dramatic cigarette-pack redesign in 30 years. The smokes from the R.J. Reynolds Tobacco Holdings unit will come in...

Try to keep it simple.(marketing to young children)(Brief Article)
February 4, 2002... Some tips from ad industry lawyers and the Children's Advertising Review Unit on how marketers should promote their products or services to the younger end of the youth market. Do: * Make it very clear what is and what is not included....

Automotive: Ford taps Hayek as Hispanic spokesperson.(actress Salma Hayek)(Brief Article)
February 4, 2002... Mexican actress Salma Hayek is in the driver's seat in Lincoln Mercury's first Spanish-language campaign featuring a celebrity. As the Ford Motor Co. division's Hispanic spokesperson, Ms. Hayek stars in TV and print ads by WPP Group's Bravo...

Economy rises, ad rebound lags; Signs of overall improvement, but marketers keep wallets shut.(Brief Article)
February 4, 2002... The U.S. economy grew in the fourth quarter and the Fed left interest rates alone. So the recession is over, right? Not on Madison Avenue. Neither Wall Street nor media CEOs are ready to call an end to hard times. The experts say...

Late News.(industry briefs)
February 4, 2002... Big layoffs at Riney after Saturn Corp. loss [san francisco] Publicis & Hal Riney has begun to lay off as many as 100 of its 300 employees, executives familiar with the situation said after the loss last week of its $300 million General...

Spots: Coldwell Banker.(television ad)(Brief Article)
February 4, 2002... Comparing the process of buying and selling a home to dancing the tango, Coldwell Banker Real Estate features dancing agents who do such things as ``bend over backwards for you.'' Created by Bcom3 Group's Kaplan Thaler Group, New York....

Brady's Bunch.(industry briefs)(Brief Article)(Column)
February 4, 2002... The New York Times reported that chief among the tactics used by those Enron scoundrels to keep from paying a penny of federal taxes was a myriad of offshore tax havens, led naturally by the ever-popular Cayman Islands where Enron had more than...

Images of the week.
February 4, 2002... There's a whole new way of looking at time through the eyes of NIKE's TriaxSpeed wristwatch for runners. The ad was created by Nike's longtime agency, WIEDEN & KENNEDY, Portland, Ore. Art director: James Selman. Copywriter: Carlos Bayala ...

Beer Industry: Philip Morris looks abroad for suitable Miller suitors; Venture with U.K. brewers could make for big, mediocre business.(Miller Brewing Co.)(Brief Article)(Statistical Data Included)
February 4, 2002... A union between Miller Brewing Co. and two U.K. brewers would create the world's largest brewing concern, but industry experts envision a merger of also-rans rather than a worldwide beverage giant poised to shape industry globalization. An...

Caddy goes 'Rock and Roll'; Spots use Led Zeppelin's classic tune.(Cadillac ads)(Brief Article)
February 4, 2002... Cadillac, the venerable General Motors Corp. luxury brand with its glory days well in the rearview mirror, is turning to a new umbrella ad theme using Led Zeppelin's ``Rock and Roll'' in an effort to make the brand more contemporary. The...

Democratization of buzz ultimately silenced 'Talk'.(Brief Article)
February 4, 2002... If I may be allowed a few final words on Talk, I would like to suggest buzz is dead. Buzz was the great buzzword among mediarati in the late `80s and through the `90s. It was the conversation starter at the top of what journalist James...

P&G CRAWLS THE MALLS.(Procter and Gamble Co. targets teen girls)(Brief Article)
February 4, 2002... Conservative Procter & Gamble Co. has a surprising secret: It has an eye for teen-age girls. With its stable of such household products as Tide laundry detergent and Bounty paper towels, P&G has long been associated with homemakers and...

NEW SYSTEMS SET, GAMERS SCREAM FOR FRESH CONTENT ; Marketers extend reach via extreme sports and array of partners.(electronic games)(Brief Article)
February 4, 2002... The $8 billion gaming category has held up well in the post-9/11 world as kids, tweens and teens retreat into flights of fantasy and imaginary worlds. Interactive entertainment rung in a strong holiday season in 2001, analysts say, noting...

PlayGloom; Despite a strong holiday season, toy industry struggles as stores close and kids `get older younger'.(Brief Article)(Statistical Data Included)
February 4, 2002... The $23 billion toy industry heads into its biggest product showcase amid chaos in the toy store. Most toy marketers racked up strong holiday sales as families stuck closer to home post-Sept. 11 and parents spent heavily on toys despite...

EXPERTS HAVE THEIR SAY.(youth in America after September 11)(Brief Article)
February 4, 2002... ``Like other Americans, I think young people are still coming to terms with the impact Sept. 11 is having on their lives.... But what we also know about the `Millennial Generation' is that this is not a passive group. They're not afraid to...

The Player: Tech veteran tapped to lead integration at Publicis unit; Yount oversees shop's diverse marketing mix.(Debbie Yount joins Publicis Dialog)(Brief Article)
February 4, 2002... As chief marketing officer for Tonic Software, a Web-application software startup, Debbie Yount made 33 presentations to venture capitalists in three months. She quickly learned that VCs know precious little about marketing. Last summer, when...

SURVEY FINDS: HUMOR THEM.(survey of youth about advertising)(Brief Article)
February 4, 2002... ``To sell sell sell and make the product sing like a song in your head.'' That's the purpose of advertising, as explained by a 7-year-old boy in research conducted exclusively for Advertising Age by NeoPets, a youth-oriented dot-com....

Brands in new world ; Brand marketers need to redefine success beyond profits and help `globalization' benefit world's developing nations.(Brief Article)(Column)
February 4, 2002... Our economy, our government, our families and our values as a free and open society are being tested. Some say the test is long overdue, that we have ignored everything left and right of our own self-important paths. There is truth to this. Who...

Adages.(Gateway Inc., Deutsch Advertising, Fox News)(Brief Article)
February 4, 2002... Udder confusion: Elsie or Elmore? Gateway bovine is gender conflicted Adages readers, such as Glen Klein of Danville, Pa., put their finger on a perplexing oddity in Gateway's recent TV campaign, which features a cow talking to CEO Ted...

Cordiant and Bates reach a crossroads.(Cordiant Communications Group PLC, Bates Worldwie)(Brief Article)
February 4, 2002... This could be Cordiant Communications Group's make or break year. When Cordiant spun off from Saatchi & Saatchi in 1997, CEO Michael Bungey promised the move would free flagship Bates Worldwide to win major new business around the world by...

Work.(targeting Asian Americans during Chinese New Year)(Brief Article)
February 4, 2002... Virtually every marketer that targets Asian-Americans creates a campaign for the Lunar New Year, the biggest Chinese holiday. To celebrate the year of the horse that begins Feb. 12, Time Advertising, Milbrae, Calif., hired a Chinese artist...

The Buzz ; What we're talking about.(Conde Nast Publications Inc., Sports Illustrated)(Brief Article)
February 4, 2002... Richard ``mad Dog'' Beckman takes over as chief marketing officer of Conde Nast, as Peter King Hunsinger leaves. That was Tuesday. Late week chatter had Pete possibly back in the building wedded to bridal titles. Inside money's on Talk Media...

Heat Index; Weekly rating (0-10) of sizzle & fizzle.
February 4, 2002... 7 Dr. Phil: America's therapist after regular appearances on Oprah. Best-selling book is out and his own TV show set to debut in fall. Big plus for show: It won't compete with Oprah, its producer. 6 Conan: Newly hitched 38-year-old O'Brien...

DataCenter.(periodicals)(Brief Article)
February 4, 2002... Publishers lived with the roiling run-up to all of these numbers, so they'll find few surprises in last year's ad linage results. Big business mags and tech titles got creamed; weeklies did somewhat better; and most everyone else was flat to...

The Biz: Extreme cuisine at Food Network.(Brief Article)
February 4, 2002... At the recent screening of the Food Network's new 22-part travel series, ``A Cook's Tour,'' chef/author and grudging TV personality Anthony Bourdain stood uneasily in a suit that he admitted he'd just purchased. His more typical uniform,...

HOW OLD IS OLD ENOUGH?; As marketers go younger and younger, ethical and legal concerns stand out.(Brief Article)
February 4, 2002... Marketers in such grown-up areas as financial services and automobiles have leaped into the youth-marketing picture, hoping to plant early the seeds of brand loyalty and influence parents' buying decisions. Fleet Boston Financial Corp., for...

Magazines: AARP targets Latinos; `People en Espanol' also aims to draw bilingual readers.(Brief Article)
February 4, 2002... While magazines are folding in the general market, new efforts are targeting neglected U.S. Hispanic consumers. AARP is trying to raise its profile with a Spanish-language version of its Modern Maturity magazine called Segunda Juventud, or...

Editorial - Hyundai/Bates: ironic breakup.(Hyundai Motor Company Ltd., Bates Worldwide)(Brief Article)(Editorial)
February 4, 2002... Hyundai's parting with Bates USA after 15 years is ironic. The auto marketer stuck by Bates when Hyundai sales struggled and fired it as sales boomed. Ironic, yes, but not unusual. Factors wholly separate from performance often drive agency...

L'Oreal launches ad effort for Drakkar Noir fragrance; Earnhardt Jr. to do a few laps as pitchman.(Brief Article)
February 4, 2002... Drakkar Noir launches its first advertising since the mid-1990s with an unlikely sports tie-in-stock-car racing. L'Oreal USA signed Nascar driver Dale Earnhardt Jr. to a sponsorship agreement that includes appearances in Drakkar Noir...

Tobacco Wars - PM: Last call for magazines; Cigarette giant slashes print.(Philip Morris)(Brief Article)
February 4, 2002... The cigarette industry's dominant player has not bought a single magazine ad in 2002. And Philip Morris says it's cutting back significantly for the rest of the year in what could be the last call for its paid media advertising. The...

BritneyBowl; Mad Ave shows some restraint and, for the most part, sticks to the humor.(Super Bowl XXXVI advertising)
February 4, 2002... Hey, did I have the right channel on? Because if I did, the big story of advertising's Super Bowl XXXVI isn't what took place. It's what was missing. For all the talk of ostentatious displays of advertiser patriotism and muted,...

Scatter Market: Ford goes on TV spree.($75 million on TV advertising)(Brief Article)
February 4, 2002... Ford Motor Co. is going on a two-month, $75 million TV spending spree, according to TV sales executives familiar with its plans. The move will boost a lackluster TV ad market, but not all TV outlets are in a strong position to sell. Ford...

Spots: BMW.(BWM of North America launches fourth generation of 7 Series)(Brief Article)
February 4, 2002... BMW of North America launches the fourth generation of its 7 Series in this 60-second spot arriving during the Olympics' Opening Ceremonies on NBC. The spot, via Publicis Groupe's Fallon, Minneapolis, shows a poetic journey that is really a 7...

Ogilvy, gov't settle charges; Separate criminal investigation continues in timesheet matter.(Ogilvy and Mather Worldwide)(Brief Article)
February 4, 2002... WPP Group's Ogilvy & Mather Worldwide has reached a settlement with the U.S. government on civil charges that it overbilled for work on the White House Office of National Drug Control Policy's ad account. Ogilvy confirmed the settlement...

Saturn, Hyundai looking younger.(Saturn awards contract to Goodby, Silverstein and Partners; Hyundai account in review)(Brief Article)
February 4, 2002... Carmakers are shuffling nearly a half billion dollars in billings to drive the millennial generation into two brands, Saturn and Hyundai. General Motors Corp.'s Saturn Corp. appears poised to drop its lifelong ``Different kind of company,...

AdMarket.(23 stocks up, 27 down)(Brief Article)
February 4, 2002... No quick fix: point to an end to the recession-but not for media and advertising. Twenty-three AdMarket stocks were up for the week; 27 were down. Wall Street is still concerned about corporate earnings since many companies are beating...

Photo Review.
February 4, 2002... Cambridge, Mass. Harvard School of Business is using Grupo Modelo's Corona success in the import beer category as a case study. (From l.) Roberto Viejo, sales and marketing director, Procermex (Grupo Modelo's North American liaison); Rohit...

Draft Codger; Brewers are following boomers into old age. When you've got the time, they've got the beer.(News)
February 11, 2002... Byline: Hillary Chura The world's largest brewer is going to Florida, but it's less for spring break revelers than for their parents and grandparents. Though Anheuser-Busch Cos. appears alone so far in tapping older adults, it's unlikely...

Zenith's billion-dollar breakout; Media Agency of Year finalist grows business 40%-in a recession.(Media Agency of the Year)
February 11, 2002... Byline: RICHARD LINNETT In 2000, zenith media held its annual Christmas party at a convenient venue just a few blocks away from its Manhattan office. ``We had a very good year in 2000,'' says Tim Jones, president of Zenith Media,...

Media shaker; Can cross-platform deals match the hype about them? They just might.(Viewpoint)
February 11, 2002... Byline: ERWIN EPHRON Everyone suspects Goliath, especially when he's selling too hard. Cross-platform media selling has that image problem. Buyers see much of it as a labored attempt to use market presence to increase price. But...

Power Play; Package-goods marketers look to extend cleaners into high-end appliances.(News)
February 11, 2002... Byline: JACK NEFF After plying slow-growth cleaning categories for decades, package-goods makers of all sizes now are eyeing the power appliance section at the far end of the supercenter. The result is a surge of systems wedding liquid...

Settlement ups Ogilvy odds of keeping drug-office biz; $152 mil account, to be awarded in March, is still a long shot for shop.(News)(Brief Article)
February 11, 2002... Byline: IRA TEINOWITZ Ogilvy & Mather Worldwide's $1.8 million settlement with the White House anti-drug office will improve the agency's long-shot odds of retaining the drug-office account now in review. The White House Office of National...

Spots: Bacardi Silver.(News)(Brief Article)
February 11, 2002... Anheuser-Busch Cos. launches Bacardi Silver Feb. 18 during the Olympics with a $60 million marketing budget. Four TV spots by Interpublic Group of Cos.' Momentum, St. Louis, will accompany print ads. Despite predictions consumers soon will tire...

Editorial: PM's cutback has own logic.(Viewpoint)(Brief Article)
February 11, 2002... In the strange world of tobacco products marketing, Philip Morris USA's decision to retreat further from mass media advertising has its own, unproven logic to it. The Philip Morris Cos. unit is betting it can slash magazine ad spending,...

Online Media: Biz news on the fly; How sites target busy execs with quick info hits.(Interactive)
February 11, 2002... Byline: TOBI ELKIN Business magazines have taken a big hit like other genres of print media, with grandiose plans to spin off online operations stalled and budgets slashed and burned. Despite the media meltdown, online publications of...

As David bests Goliath on Pfizer consolidated ad work, Carat wins Media Agency of the Year; Wide range of accounts connects with recent U.S. arrival now hitting powerhouse status.(Media Agency of the Year)
February 11, 2002... Byline: Richard Linnett Carat USA, Advertising Age`s U.S. Media Agency of the Year for 2001, faced a do or die situation a scant 13 months ago. The shop had been struggling to win the consolidated Pfizer/Warner-Lambert account, a piece...

Brady's Bunch.(People & Players)
February 11, 2002... Byline: James Brady Lookalikes: Mike Martz of the deflated Rams and Raymond Burr as the cutlery salesman in ``Rear Window.'' How delicious. That know-it-all Bill Safire in The New York Times of Jan. 24 got an entire column out of the...

The Biz: Has NBC sports lost the big game?(MediaWorks)
February 11, 2002... Byline: DAVID GOETZL For NBC Sports, February will be a bit like Mardi Gras-one great big high followed by the downer of Lent. On Feb. 10, NBC showcased an ageless Michael Jordan in his return to the NBA All-Star Game. The Winter Olympics...

The Buzz; What we're talking about.(MediaWorks)
February 11, 2002... A glowing Feb. 3 New York Times Magazine article on star director Bryan Buckley focused on an epic ad for Oxygen Media set for the Super Bowl that night. But the anticipated ad never ran. The article said the cable net was negotiating a price...

Exclusive: Bud tops study of Super Bowl spots; Britney memorable but disliked; Caddy tops in persuasion.(News)
February 11, 2002... Byline: KATE MACARTHUR Budweiser's clydesdales won the advertising crown in the Super Bowl, based upon measures of message recall, brand recall and ``likeability,'' according to a study by Intermedia Advertising Group. But Anheuser-Busch's...

Work.
February 11, 2002... Richard Avedon is the force behind the latest Jil Sander ads, created in-house. Jil Sander is owned by Prada. Creative director: Milan Vukmirovic. Stylist: Mathias Vriens. Givenchy Parfums proves you can wear Michael Kors without wearing a...

Spots: Saturn.(News)(Brief Article)
February 11, 2002... Publicis Groupe's Publicis & Hal Riney, San Francisco, created its last product-launch blitz for Saturn Corp.'s first sport utility. The Vue appears to be the same size as ants, hares and lizards in TV spots breaking Feb. 12. Print arrives in...

Seeking entree to hispanic doorways.(Media Agency of the Year)
February 11, 2002... Byline: KATE FITZGERALD Architects of one of the fastest growing Web sites for young Latino consumers in the U.S. believe blurring the definition of broadcast and broadband may be the key to luring advertisers. YupiMSN, a Hispanic site...

Media Strategies - WSJ.com: Leading the online pack.(Interactive)(Brief Article)
February 11, 2002... Online business-media types hold up Dow Jones & Co.'s WSJ.com as the gold standard, a model for how interactive media can attract high-quality, loyal readers with personalized content and services-and then lure blue-chip advertisers to reach...

While media factories trot out cool tools, some shops soar via planning's creative side; Independence from any specific media option critical to objective buys.(Media Agency of the Year)
February 11, 2002... Byline: KATE FITZGERALD As context gains the upper hand over reach and frequency in media decisions, media planning is emerging as the key factor in a growing number of media account decisions. Today's full-service media powerhouses...

RUSSIAN AD EXEC SHOT.(News)
February 11, 2002... Byline: Sergey Rybak [MOSCOW] Vladimir Kanevsky, general director of Russia's No. 2 outdoor media company, Ator, was shot dead in his car in downtown Moscow on Feb. 5. Four bodyguards traveling with Mr. Kanevsky in his Mercedes-Benz and in...

Business in Brazil: Olivetto recounts kidnapping ordeal; W/Brasil agency founder relied on creativity to preserve sanity.(News)
February 11, 2002... Byline: CLAUDIA PENTEADEO AND LAUREL WENTZ [sao paulo, brazil] Always a spellbinding storyteller, W/Brasil founder Washington Olivetto recounted last week how his kidnappers left him to die in an airtight chamber after the gang's leader was...

Comings & Goings.(People & Players)(Brief Article)
February 11, 2002... Gene DeWitt to president, Syndicated Network Television Association, from chairman-CEO of Publicis Groupe's Optimedia International, New York, succeeding Allison Bodenmann, now VP-sales marketing, Court TV. Jan Studin to VP-publisher,...

On the green and in business, discipline trumps trendiness.(Viewpoint)
February 11, 2002... Byline: Rance Crain R ick Smith was proud and honored last month to receive the vaunted Henry Johnson Fisher Award for lifetime achievement in the magazine business. As editor-in-chief and chairman of Newsweek, Rick sets the agenda for the...

The Player - Quinn-tessential marketer: exec plots Unilever's course; Aims to shift focus of unit in changing time.(People & Players)
February 11, 2002... Byline: JACK NEFF He may be in a mature industry, but Randy Quinn finds himself steering Unilever Home and Personal Care in North America through major changes. The Unilever personal-care division is only three years old, forged from...

Flying lessons: JetBlue soars when front lines value brand.(Viewpoint)
February 11, 2002... Byline: Scott Donaton A few weeks back, my sister Lee Ann and I had reason to fly on short notice from New York to Fort Lauderdale. We decided to go JetBlue for a number of reasons, chief among them that I was curious about the startup...

Late News.
February 11, 2002... Novartis launches review for new arthritis drug [EAST HANOVER, N.J.] Novartis has launched a review to handle the direct-to-consumer account for its Cox-2 arthritis drug in development (known as Cox-189) and scheduled for a 2003 launch,...

Scatter Shot; The verdict's due on Karmazin's decision to hold back CBS upfront inventory.(News)
February 11, 2002... Byline: WAYNE FRIEDMAN CBS must scramble in scatter or Mel Karmazin will lose his biggest bet. On the eve of Viacom's year-end earnings report due this week, the media conglomerate is still haunted by the controversial decision made...

Omnicom's big-league media play; Agency networks set to shift bulk of operations to OMD.(News)
February 11, 2002... Byline: Kate MacArthur Omnicom Group's transformation of OMD into a fully integrated media operation is imminent as the holding company prepares to transfer the bulk of the media operations from its three agency networks into OMD. The...

Declining Share: Rivals back $50 mil cereal campaign.(News)
February 11, 2002... Byline: STEPHANIE THOMPSON GOT CEREAL? To stem category decline, the top four cereal marketers are pooling $50 million or more for a generic campaign modeled after the milk effort. General Mills, Kellogg Co., Kraft Foods' Post...

Separated At Birth; GM and Toyota try the joint-venture approach again with the Pontiac Vibe and Toyota Matrix.(News)
February 11, 2002... Byline: JEAN HALLIDAY The Pontiac Vibe and Toyota Matrix are the automotive industry's version of fraternal twins. Through a joint venture, General Motors Corp. and Toyota Motor Sales USA are building 2003 cross-over vehicles that share...

Cola Wars: Agencies vie for Coke work; WPP trying to muscle in on Interpublic territory.(News)
February 11, 2002... Byline: HILLARY CHURA AND LISA SANDERS Under increasing pressure to perform for Coca-Cola Co., Interpublic Group of Cos. is drafting U.S. shops to produce work and marshalling creative resources from around the world. But while WPP Group...

AOL Time Warner banks on broadband future.(News)
February 11, 2002... Byline: TOBI ELKIN With high-speed Internet service to home computers over cable lines critical to its future growth, AOL Time Warner's America Online has a lot riding on the rollout of AOL broadband service to 20 Time Warner Cable markets...

AdMarket.(News)(Brief Article)
February 11, 2002... Byline: MERCEDES M. CARDONA Consumer confidence is up, but investor confidence hasn't followed as the earnings season continues to deliver bad news on Wall Street. Good economic news in the form of better unemployment and mortgage...

Olympics: Samsung wired over games; Looks to drive wireless with supplier status.(News)
February 11, 2002... Byline: TOBI ELKIN Samsung Electronics hopes its cutting-edge wireless phones-showcased as the official wireless telecommunications equipment supplier to the Olympic Winter Games in Salt Lake City-will give its brand some much-needed...

TOP Olympic sponsor keeps quiet.(News)
February 11, 2002... Byline: Rich Thomaselli When it comes to Olympic sponsorship, SchlumbergerSema is at the bottom of the TOP. And that's exactly how the technology services company likes it. The Sema Group paid more than $100 million three years ago to...

The Week.(Briefs)
February 11, 2002... MCI, looking for boost, taps Deutsch The agency shakeup that split MCI's branded consumer business from the non-branded calling services was coming for at least a year, according to insiders familiar with the situation. Ailing MCI Group, a...

SANYO's SOAP OPERA.(News)(Brief Article)
February 11, 2002... Byline: Campbell Gray [TOKYO] Sanyo Electric Co., a world leader in home appliances, scared the wits out of detergent marketers with the world's first zero-detergent washing machine. Instead of using the water from the device's wash...