Advertising Age articles from December 2004

Advertising Age archives from December 2004

'SECRET' MARKETING SOCIETY PROVIDES FORUM FOR IDEA SWAP.(Pointers)(Brief Article)
December 1, 2004... Byline: Kate MacArthur Marketing thought leaders have long mused that the industry needs a way for senior managers to share knowledge and ideas. To that end, a new (and somewhat secret) society of the informed gathered for the first time...

MARTIN LINDSTROM MODELS FIFTH-DIMENSIONAL MARKETING.(Pointers)(Brief Article)
December 1, 2004... Byline: Jonah Bloom Martin Lindstrom was hired by the R&D department of Lego Co. when he was six. At 18, the young Dane sold his first ad agency (complete with a handful of national clients). By his late 20s, he had been COO of...

Quotes.(Pointers)
December 1, 2004... I grew up in Africa, and one of the first things I realized was that predators have small ears." -Ted McConnell, manager, Information Technology Research Organization, Procter & Gamble Co., on whether big companies are good at listening to...

Q&A: Dan McLinden.(Pointers)
December 1, 2004... Dr. Dan McLinden leads the Open Source Decision Methodology(tm) practice at Rogen International, where he solves client's problems by tapping into their stakeholders. How can the Open Source Decision Methodology(tm) (OSDM) provide managers...

Power of Collective Wisdom.(Pointers)(Brief Article)
December 1, 2004... "Collective intelligence" has caught the attention of business managers as a counterintuitive way of determining customer needs. In "The Wisdom of Crowds," James Surowiecki, business columnist for The New Yorker, reminds us of the mechanics of...

TOMORROW'S CMOs: ESCHEW YESTERDAY'S MARKETING MODELS.(The CMO Agenda)(chief marketing officers)
December 1, 2004... Byline: Scott Davis That sound you're hearing is the death rattle of an aging icon taking its last breath after a long and honored run: the "classic" marketing model as epitomized by consumer-package-goods companies. If there was any...

Kmart on the clock; Paul Guyardo has one eye on his shoppers, one on the march to merger with Sears.
December 1, 2004... Byline: Sarah Mahoney For Paul Guyardo, Kmart CMO, the clock is always running. There are the usual retail benchmarks-back-to-school sales and the make-or-break holiday season. And then there are the demands, just 18 months after emerging...

Building a better CMO.(Brief Article)
December 1, 2004... For Paul Guyardo, the classical training of package-goods marketing was ideal preparation for his current job as Kmart's chief marketing officer. First marketing job: Tracy-Locke/BBDO, Dallas: "They had me work behind the counter at a...

The Power of Cultural Activism; How Larger-than-life iconic brands learn to speak with dramatic authority.
December 1, 2004... Byline: Douglas B. Holt The concept of "cultural activism" begins with the understanding that certain powerful brands-including Coca-Cola, Volkswagen, Nike and Mountain Dew-have developed into brand icons that are cultural forces in...

We Are What We Spend; Over a few months, the American people spend more than most governments do in a year. And our shopping reveals much about our national psyche.(End Point)(Brief Article)
December 1, 2004... "In today's consumer-driven society, satisfying consumer needs has less do with the practical meeting of physical needs and everything to do with gratifying desires based upon emotions. The act of consuming, rather than the item being consumed,...

Getting real about beauty; How Dove is challenging the traditional notion of beauty-and striking a nerve among women.(Viewpoint)
December 6, 2004... Byline: SILVIA LAGNADO "...So I'm not a size 2. I still think I'm beautiful, inside and out. The problem is, I think I'm beautiful but then I see another magazine or billboard with the skinny, gorgeous model on it and feel a little LESS...

Zenith forecasts 6.9% rise in global ad spending for '04; U.S. set to grow 6%; China will fuel Asian surge.(News)
December 6, 2004... Byline: MERCEDES M. CARDONA Global ad spending is growing at a fast clip this year, but will settle into a more stable pattern for the next three years, according to a forecast prepared by analysts at Publicis Groupe's media-buying unit,...

People.(The World: Ad Age Global News & Data)(Brief Article)
December 6, 2004... Kevin Ramsey to president-CEO, Japan, Interpublic Group of Cos.' McCann WorldGroup, Tokyo from president, Asia, M&C Saatchi, Hong Kong. He succeeds Max Gosling, now the agency's chairman, Japan, who will continue in his other role as regional...

Work: Christofle.(The World: Ad Age Global News & Data)(Christofle Silver Inc.)(Brief Article)
December 6, 2004... Self-described French "silverer'' Christofle tries to portray silverware as glamorous and seductive in print ads by Publicis Conseil's luxury and beauty division Agence 133, Paris, running in France and breaking in the U.S. in January. Ads will...

Spotlight.(The World: Ad Age Global News & Data)(Brief Article)
December 6, 2004... Byline: Alexandra Jardine Marketer: Smirnoff Vodka (Diageo) Agency: J. Walter Thompson, London. Even after death, Smirnoff makes life more interesting for the newly cremated. Diageo is reinvigorating its Smirnoff Vodka brand...

Size has sharp effect on how shops pay AEs; Junior role at big shops adds up at small agencies.(Special Report: Salary Survey)(Brief Article)
December 6, 2004... Byline: R. Craig Endicott Just as in the quality of the creative work, agency compensation is a game played on an uneven playing field. While it is understandable that the largest agencies pay their upper echelons far better than...

Work.(Multicultural)(cellphone consumers )(Brief Article)
December 6, 2004... As the battle for Latino cellphone consumers heats up-T-Mobile USA and Sprint both have new agencies and Virgin Mobile is about to enter the Hispanic market-Publicis Groupe's Conill Advertising, Los Angeles, is breaking T-Mobile's first...

American Express, 'NYT': Partners, but no love match.(Viewpoint)(New York Times)
December 6, 2004... Byline: Randall Rothenberg The New York Times loves me too much. American Express doesn't love me enough. What a crazy, mixed-up menage a trois! And what a cautionary re-tale for this holiday season. Our story begins last April, when I...

Steroid scandal threatens to end MLB's zeitgeist; TV, endorsements could suffer.(News)(Major League Baseball)
December 6, 2004... Byline: RICH THOMASELLI After enjoying unprecedented popularity the last three years, Major League Baseball will begin the 2005 season with a controversy that could blight everything from sponsorship deals to TV contracts. What were...

Madison+Vine: DDB kicks around ad reality TV show; Would trail shops in run up to Super Bowl.(News)(DDB Worldwide)
December 6, 2004... Byline: JAMES B. ARNDORFER Omnicom Group's DDB Worldwide, Chicago, is exploring a reality TV show that would offer viewers a behind-the-scenes look at agencies as they create Budweiser ads for the Super Bowl. The show would follow one...

Brady's Bunch.(People & Players)(magazines)
December 6, 2004... Byline: James Brady Pearl Harbor was attacked 53 years ago. Try to get through tomorrow without purchasing a Sony. The brass at Time Inc. are talking up Cottage Living mag as the company's biggest, most successful launch. What criteria...

The right choice for Commerce.(Viewpoint)(Commerce Department)
December 6, 2004... For the first time since its creation, the Commerce Department is set to be run by a top marketer. President Bush's nominee, Kellogg Co. Chairman-CEO Carlos Gutierrez, will put his background to good use as he helps package and sell the Bush...

Web wizards take the lead in creative process; Interactive units find respect as audiences flock to online efforts.(News)
December 6, 2004... Byline: KRIS OSER think of the most-talked about ads in recent memory and chances are you saw them on a screen a few inches from your face, not several feet from the couch: Burger King's "Subservient Chicken,'' BMW Films, Halo 2's alien...

Advocate for marketers? Gutierrez nod puts ad champ at Commerce; Kellogg CEO's cereal turnaround bodes well for U.S. marketers.(News)(Carlos Gutierrez , Commerce Department )
December 6, 2004... Byline: IRA TEINOWITZ and STEPHANIE THOMPSON The Commerce Department and Bush cabinet will gain a confident supporter of marketing and brands when Kellogg Co.'s Carlos Gutierrez jumps to Commerce secretary. "It bodes well for the...

No. 2 in market share: Dyson hoovers up vacuum business.(News)(Dyson Appliances Ltd)
December 6, 2004... Byline: ALICE Z. CUNEO Americans didn't know they needed new vacuum-cleaner technology until Dyson arrived. But in short order the U.K. company pushing $400-plus cleaners has vaulted to the No. 2 position behind longtime leader Maytag's...

Fresh faces won't bring young eyes to network news; Replacements read to same demo.(News)
December 6, 2004... Byline: MATTHEW CREAMER The installation of Brian Williams to succeed Tom Brokaw at "NBC Nightly News''-and whoever replaces Dan Rather when he steps down in March as anchor of the "CBS Evening News''-shouldn't be confused with an effort...

Garfield's AdReview; Dyson ad succeeds by saying precisely how product sucks.(News)(Dyson Appliances Ltd.)
December 6, 2004... Byline: Bob Garfield It sucks big time. Not the latest commercial for Dyson's vacuum cleaner, which happens to be perfect, but the premium vacuum itself. This brand-the Subzero fridge of floor maintenance-sucks big time and doesn't get...

Kellogg pounces on toddlers; Tiger Power to wrest tot monopoly away from General Mills' $500M Cheerios brand.(News)
December 6, 2004... Byline: STEPHANIE THOMPSON In the first serious challenge to General Mills' $500 million Cheerios juggernaut, Kellogg is launching a toddler cereal dubbed Tiger Power. The cereal, to arrive on shelves in January, will be endorsed by...

Major sponsors still onboard: Marketers cut Artest but stand by the NBA.(News)(National Basketball Association, Advertising.)
December 6, 2004... Byline: RICH THOMASELLI More than two weeks after the National Basketball Association brawl between the Detroit Pistons and Indiana Pacers the repercussions for marketers continue-with several severing their ties to the fight-night...

Adages; My icon is a centerfold.(News)(Magazine advertising)
December 6, 2004... Byline: Ken Wheaton Perhaps the commercialization of America has gone too far when ad icons land a three-page spread in a lad magazine. But right there, wedged between a feature about 20 hot single women and an interview with Jenna Jameson...

Army recruiting a casualty of war.(News)(advertising)
December 6, 2004... Byline: JAMES B. ARNDORFER The mounting body count in Iraq is scaring off military recruits-posing an enormous marketing challenge for the U.S. Army as it closes in on an agency to handle its estimated $200 million advertising and...

Late News; 'Oprah' mag set to raise rate base to 2.2M in '05.(Oprah Magazine, )
December 6, 2004... [New York] Hearst Magazines' O, The Oprah Magazine will raise its rate base to 2.2 million from its current 2.15 million as of the January issue. It will be the title's sixth increase since it launched in May 2000 with a 500,000 circulation....

Options regain momentum in `04; Huge upside of pay packages shown when stock options exercised.(Special Report: Salary Survey)(Brief Article)
December 6, 2004... Byline: MARK SCHUMANN Recovering stock prices in 2003 made options attractive, and executives were quick to invoke them. Options exercised were up 162% in dollars over the prior year for executives who led companies appearing this year in...

Greenberg oversees growth of R/GA into all-around power.(People & Players)(Bob Greenberg )
December 6, 2004... Byline: KRIS OSER Bob Greenberg is about to reinvent his agency once again. He's transitioning R/GA, a pioneer in interactive creative, from an agency specializing in Web work to one that branches out to all channels. Mr. Greenberg,...

People.(News)(advertising department)(Brief Article)
December 6, 2004... Bob Martin to director-brand marketing, Mitsubishi Motors North America, from director-strategic planning, Hyundai Motor America. Jayne McMahon to senior VP-director of local broadcast, Horizon Media, New York, from VP-associate director of...

Bucking convention: Networks scour for new talent to save the sitcom.(News)
December 6, 2004... Byline: T. L. STANLEY Joe Roth, best known in Hollywood for the feature films he's made at Disney and now his own Revolution Studios, has comedy on his mind, but this time it's the small-screen variety. Mr. Roth, whose "Christmas With the...

Shops hold tight on '05 pay hikes; Agencies expect to add jobs; marketer `pressure has never been greater'.(Special Report: Salary Survey)(Advertising agencies)
December 6, 2004... Byline: R. CRAIG ENDICOTT Agency executives are less sanguine heading into 2005 than they were at the threshold of 2004-the breakout year many expected to put three successive years of poor agency performance behind them. That cautious...

Celeb wake-up call: Target hits a Wal-Mart weak spot.(News)(Target Corp., Wal-Mart Stores Inc)
December 6, 2004... Byline: ALICE Z. CUNEO A sensuous kiss from Heidi Klum, heavy breathing from Darth Vader and a kick in the butt from Ice-T woke up Target customers-and subsequently Wal-Mart-on retail's most important day of the year. Target's...

'Life' not living up to expectations.(News)(Periodical publishing)
December 6, 2004... Byline: MATTHEW FLAMM When Time Inc. relaunched Life this fall, the publisher promised that the latest version of the storied title would be something new-a newspaper supplement that was also a quality magazine. Adding to the fanfare, Life...

The Buzz; What We're Talking About.(MediaWorks)(CBS Inc.)(Brief Article)
December 6, 2004... Byline: Ann Marie Kerwin Say goodbye to the Geezers. And no, the Buzz isn't talking about the departing Dan Rather and Tom Brokaw. We're talking about CBS and its former status as the senior-citizen mystery channel. A long goodbye to...

Independents thrive amid consolidation; Hispanic shops keep biz as marketers review at holding-company level.(Multicultural)
December 6, 2004... Byline: LAUREL WENTZ as marketers increasingly review and align huge accounts at the holding-company level, they sometimes make a little-known exception and entrust their U.S. Hispanic business to fast-growing independent Latino shops...

Toyota reaps the benefits of fishing where the fish are.(Viewpoint)(Toyota Auto Body Inc)
December 6, 2004... Byline: Jonah Bloom I clambered into a suspension-less, musty old cab outside the train station in Harrisburg, Pa., more in hope than expectation. The chances of my driver-a central-casting Boo Radley-knowing the whereabouts of an...

Fox's Virgin vehicle fights to stand out.(MediaWorks)(Fox Networks Group)
December 6, 2004... Byline: T.L. STANLEY and MARC GRASER thrill-seeking adventurer and entrepreneur Sir Richard Branson can pilot a hot-air balloon, bungee jump off a cliff and, perhaps, send people into space, but his latest project, a reality show on the Fox...

The Week; WPP, Grey redo deadline proviso.(Briefs: Grey Global Group Inc.)
December 6, 2004... WPP Group and Grey Global Group pushed back the date when either side can call off the engagement if marriage plans run into trouble. U.K.-based WPP, the No. 2 advertising holding company, agreed Sept. 11 to buy New York-based Grey, the...

OMD snares Disney park biz.(The World: Ad Age Global News & Data)(Omnicom Group and Walt Disney Co.)(Brief Article)
December 6, 2004... Byline: Normandy Madden [Hong Kong] Walt Disney Co. has appointed Omnicom Group's OMD to handle media planning and buying worth up to $15 million for its upcoming Hong Kong Disneyland theme park scheduled to open in September 2005. OMD...

Coke, BFI forge library partnership.(The World: Ad Age Global News & Data)(British Film Institute)(Brief Article)
December 6, 2004... Byline: Emma Hall [London] Coca-Cola Great Britain is creating a library of cinema and TV commercials in partnership with the British Film Institute. The soft-drink giant approached BFI with an offer of funding and material for the...

Dentsu, Asatsu form joint venture.(The World: Ad Age Global News & Data)(Brief Article)
December 6, 2004... Byline: Normandy Madden [Tokyo] Dentsu and domestic rival Asatsu-DK formed a joint venture called Drill to do Western-style creative and strategic communication planning for their clients in Japan. Starting in January, Dentsu will own 60%...

Bacardi drops McCann in U.K.(The World: Ad Age Global News & Data)(Bacardi Martini Services and McCann-Erickson Inc.)(Brief Article)
December 6, 2004... Byline: Emma Hall [London] Bacardi-Martini continues to hire and fire agencies in Europe despite an ongoing global brand review. The company has split with Interpublic Group of Cos.' McCann Erickson, London, and is inviting local agencies...

AdWatch.(News)(Brief Article)
December 6, 2004... Byline: Mercedes M. Cardona Turn Signals Political advertising and the Olympic Games had the expected effect on ad spending during the first nine months of 2004. Totals rose fueled by $1.55 billion in Olympic spending-$255 million more...

AdCritic.com's PlayList.(News)
December 6, 2004... Byline: Jim Hanas A monthly guide to the songs behind the spots. Virgin Mobile: "Snowflakes" Indie experimentalists Ween provide the music for an alternative holiday carol. Agency: Fallon, New York Song: original ...

Voted & Quoted; 55% ...of AdAge.com voters think the FDA's recent action against Viagra's TV ads was entirely justified. The remaining 45% of our over 500 respondents think the FDA has overstepped its authority.(Viewpoint)(Brief Article)
December 6, 2004... "The entire planet knows what Viagra is, what it is used for, and what the possible 'side effects' are. By targeting Pfizer's advertising, the FDA has positioned itself as a moral authority, overstepping their otherwise clear-cut boundaries."...

People & Players.(services)(Brief Article)
December 6, 2004... New York Oxygen Media hosts a custom concert. (From l.) Mary Murano, exec VP-affiliate sales, Oxygen; Dan Taitz, chief administrative officer, Oxygen; performers Ja Rule, Ashanti and Kenny Chesney; Lisa Gersh Hall, president-chief operating...

Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(MediaWorks)(Brief Article)
December 6, 2004... 10 Desperate Housewives Nothing like a good old-fashioned murder to bring in the viewers. ABC's Nov. 26 episode killing off Mrs. Huber drew the most (16.1 million) 18-49-year-olds the network has seen in four years. 8 Blogs Finally legit!...

Work12.6.04; Autumn of the anchors.(Work)(Tom Brokaw )(Brief Article)
December 6, 2004... Network TV news came to a crossroads this month with the final broadcast of Tom Brokaw as anchor of the "NBC Nightly News" and Dan Rather's announcement of his retirement in March as anchor of the "CBS Evening News." With the growth of cable...

Top 5 reach lean level.(Special Report: Salary Survey)(Brief Article)
December 6, 2004... Byline: Scott MacDonald The five top marketing organizations by U.S. employment have reined in staff cutbacks this year, leaving their aggregate U.S. headcount flat with 2003 (see chart), according to Ad Age estimates. By contrast, the top...

Microsoft, Intel push into living room; Tries Web site to tutor wary consumers, but observers are skeptical.(Interactive)
December 13, 2004... Byline: KRIS OSER Digital media centers have been on the market for a couple of years, but they are far from a fixture in the American living room. Microsoft and Intel teamed recently to convince consumers that now is the time to invest in...

K-C puts $80M on push.(News)(Kimberly-Clark Corp)(Brief Article)
December 13, 2004... Byline: Jack Neff Kimberly-Clark Corp. will put $80 million early next year behind the biggest launch ever for Scott toilet paper and the line extensions of Pull-Ups training pants aimed at speeding potty training. Scott Extra Soft,...

Big Mac's back; Putting everything on the line, fast-feeder turns around via `Leadership Marketing' plan.(Special Report: Marketer of the Year)(McDonald's Corp.)
December 13, 2004... Byline: KATE MACARTHUR Just 24 months ago, McDonald's was stuck in a morass. No longer "My kind of place'' or the place where "You deserve a break today,'' consumers who grew up on Happy Meals and Big Macs had outgrown them....

Adages; Crouching CEO, Flying Planner.(News)
December 13, 2004... Byline: Ken Wheaton MindShare's internal M!dea awards for Greater China took a humorous turn when the WPP Group agency's "gweilos''-as foreigners are called in Chinese-took over the main stage at the Phoenix City Hotel's ballroom in...

Image efforts cut into Wal-Mart sales; Good for PR, but takes focus off of low prices.(News)
December 13, 2004... Byline: JACK NEFF Watch a Wal-Mart ad the past year and you were more likely to see a heart-tugging commercial about how the world's largest retailer is rebuilding blighted urban communities, advancing minority employees or granting wishes...

Weak car brands should pack it in.(Viewpoint)(Brief Article)
December 13, 2004... Mitsubishi is searching for an ad agency to help pull its sales out of the ditch. Here's a better idea: Give up. Mitsubishi, struggling through daunting global challenges, faces long odds on a U.S. comeback. Ditto for three other also-rans:...

ROI still likely: CMOs optimistic despite pressures.(News)
December 13, 2004... Byline: LISA SANDERS Chief marketing officers are feeling good these days, which is pretty remarkable given how quickly the floor is shifting under them. Not only are consumers harder to reach, but these executives face considerable...

"Low visibility": Newspapers '05 outlook gloomy.(News)
December 13, 2004... Byline: MERCEDES M. CARDONA Though most companies presenting to analysts at the UBS and Credit Suisse First Boston conferences last week were optimistic about 2005, some newspaper publishers sounded a different note. "This was not the...

The Week; PepsiCo pairs with Discovery on push.(Briefs)
December 13, 2004... PepsiCo, in its ongoing effort to position part of its portfolio as healthy snack options, said last week it signed a year-long partnership with Discovery Communications to tout its "Smart Spot'' healthier options across Discovery's six U.S....

People.(News)(appointments)(Brief Article)
December 13, 2004... Nancy Ramamurthi to VP-marketing, Infinite Spirits, San Francisco, from director-consumer strategy and planning, Pfizer. Jeff Maggs, 42, to exec VP-chief operating officer, Marc USA, Pittsburgh, from senior VP-director of client services....

Deutsch plots succession: What to do when your CEO's a star.(News)(Deutsch Advertising)
December 13, 2004... Byline: LISA SANDERS With two high-profile clients going into review at the same time as its CEO moves into full-time TV stardom, Deutsch has its own image issue to tackle. In the past three weeks Revlon and Mitsubishi have put their...

Late News; Brad Pitt to star in U.S. Heineken ad.
December 13, 2004... [White Plains, N.Y.] In an unusual move for an A-list actor, Brad Pitt will appear in a David Fincher-directed ad for Heineken that will run in the U.S, according to people familiar with the matter. Heineken USA is contemplating running the ad...

Procter & Gamble; 2004 Heavy Hitter.(Special Report: Marketer of the Year)
December 13, 2004... Byline: Jack Neff By any measure, Procter & Gamble Co. put on a display of marketing mastery in 2004 that ranked among the best in its 167-year history. Sales soared 19% to $51.7 billion in its fiscal year ended June 30. Even without...

Hewlett-Packard; 2004 Heavy Hitter.(Special Report: Marketer of the Year)
December 13, 2004... Byline: Beth Snyder Bulik From "Shrek'' and "Shark Tales'' to co-branded iPods, media PCs, home movie systems and MTV promotions, Hewlett-Packard Co. came up with innovative products and marketing in 2004 to push its case as the ultimate...

High time for ads to move to high def; Some marketers test the waters ahead of demand.(News)
December 13, 2004... Byline: BETH SNYDER BULIK Imagine watching the Super Bowl this year in high definition on your new big-screen plasma TV. Watch the quarterback's eyes dart from side to side as he calls a play in Dolby surround sound. Watch nervous...

Burnett makes Martha a survivor; New show caps off rapid rehab of jailed Stewart.(News)(Martha Stewart, Mark Burnett)
December 13, 2004... Byline: MATTHEW CREAMER and CLAIRE ATKINSON With the announcement of a new syndicated daytime TV show to air after her prison term is over, Martha Stewart has formally begun her comeback effort and added a brand-new figure to her roster of...

$2.6B on paid search: Keyword wars heating up as holiday nears.(News)
December 13, 2004... Byline: KRIS OSER With marketers expected to spend $2.6 billion on paid search in 2004, competition for keywords this holiday season has heated up. And the price of those words and phrases-which deliver Net users to marketers' sites-has...

Bud goes old-school on the too-cool crowd; But can retro-push sway bar-hopping hipsters from Pabst?(News)
December 13, 2004... Byline: JAMES B. ARNDORFER Seeking to capture the retro-brew cachet enjoyed by brands such as Pabst Blue Ribbon and Rheingold, Anheuser-Busch is resurrecting the design of decades-old Budweiser cans and a Depression-era tuxedoed spokesman...

Garfield's AdReview; Virgin shines, Santa stinks in this year's holiday campaigns.(News)
December 13, 2004... Byline: Bob Garfield Chrismahanukwanzakah What a supercalifragilisticexpialidocious concept for selling holiday gifts to people of every race, creed and credit-card affiliation. And thank cheeky Virgin Mobile for having the...

Apple; Look Back: 2003 Winner.(Special Report: Marketer of the Year)(Apple Computer Inc.)
December 13, 2004... Byline: Beth Snyder Bulik Ad age's pick for 2003 Marketer of the Year followed its title role with a similarly impressive supporting one for 2004. Apple Computer wins kudos for even further product digital music innovation, including the...

People.(The World: Ad Age Global News & Data)
December 13, 2004... Paul O'Donnell, chairman of WPP Group's OgilvyOne UK, London, takes the additional role of chairman of OgilvyOne Europe, succeeding Philip Greenfield, who moves to New York as CEO of WPP's RMG:connect (Ad Age, Dec. 6). Alvaro Novaes,...

Work: Nike.(The World: Ad Age Global News & Data)
December 13, 2004... An unfit-looking guy wearing Nike Shox 2:45 trainers chases an out-of-control hot dog cart downhill through the streets of Lisbon. He finally catches up and manages to grab ketchup for his hotdog before the cart topples into the harbor. The...

SUPER SIZED PR.(Special Report: Marketer of the Year)
December 13, 2004... Byline: Kate MacArthur McDonald's Corp.'s sales have soared despite the flurry of negative publicity surrounding government probes on obesity, the low-carb diet craze and the theatrical release of "Super Size Me.'' Observers credit...

Brady's Bunch.(People & Players)
December 13, 2004... Byline: James Brady "On the business side it's been a challenging year,'' said Paul Caine, the latest publisher of Time Inc.'s biggest money-maker, People magazine. "Ad pages right now are down about 4%, but our year-end double issue is...

Media conference speakers expect stabilized spending; Sorrell: Dam broken over last 3 months.(News)
December 13, 2004... Byline: MERCEDES M. CARDONA The annual year-end industry temperature-taking sessions at the UBS and Credit Suisse First Boston Media Week conferences were as optimistic as they have been since the peak year of 2000. Agencies,...

The Buzz; What We're Talking About.(MediaWorks)(Mark Burnett)(Brief Article)
December 13, 2004... Byline: Claire Atkinson Mark Burnett is planning to visit Martha Stewart in jail next week. Will he arrive bearing gifts? Burnett, the reality-show producer behind "Survivor'' and who is working with Martha on a new syndicated daytime...

Black Friday aftermath: Is mighty Wal-Mart vulnerable? P&G, Clorox explore alternatives as chain shows signs of slippage.(News)
December 13, 2004... Byline: JACK NEFF Tongues were wagging the morning of Black Friday in Vendorville-the encampment of suppliers surrounding Wal-Mart Stores' Bentonville, Ark., headquarters. The line at the nearby Fayetteville Target turned out to be longer...

Work 12.13.04; Images of the week.(Work)(Brief Article)
December 13, 2004... LG tries a "phone as fashion'' positioning in its ad campaign, from Brand Buzz, New York. The latest installment of print and out of home ads includes wild postings simulating a personal ad directing people to a phone line where they hear LG...

Managing the merger.(News)
December 13, 2004... The merger creating the largest wireless telecommunications marketer in the nation was carried out using the steps outlined by Cingular Chief Operating Officer Ralph de la Vega at a meeting with analysts earlier this month: February 2004:...